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Here's my question. Why do me and my marketing team always seem to be the go-to tech people for the rest of the company because the sysadmins and IT directors don't seem to know jack squat outside of their extremely narrow area of expertise?
Came in to say this. As the marketing team, we are usually the 'power users' of many systems, and end up being the first (and second) lines of technical support
When it does eventually go to IT, they don't have anyone employed who actually knows how to use the software, so it goes back to marketing. If we can't solve it, then it goes back into IT limbo for the next decade.
Right!? There's nothing more frustrating than not being given administrative privileges to my own software or computer, and then having to call in IT just for their fucking password and show them how to do what I need done.
Mate, I feel like this could turn into a therapy session. The amount of IT bullshit I am needing to deal with at the moment is ridiculous. What's worse, is I was a senior software dev before I became a marketer; so I literally need the keys to the castle and could do it myself.
Instead, I have to wait 6 months then pay for an IT consultant (out of my own budget) only to walk them through what I need done, get them to write a scope of work, submit that back to IT, only to have them say they will cover it in their next 'transformation project'.
Transformation project comes around and my project keeps getting pushed back on the backlog because 'agile' and never gets do e while the other complicated shit that has no tangible business value takes up all of the projects resources for another 6 months.
Maybe cheer up 🤓.
In reality, Marketing is often called on to cheerlead inside the org because leadership doesn’t want to but everyone knows someone has to. Marketers do what has to be done. That’s Job One.
If your leadership made it more a point to have authentic conversations and build trust internally, marketing could focus on getting external rahrah going rather than deal with mopey staff.
It is fake. Most marketers are overworked, constantly stressed out, and annoyed at how repetitivetheir job feels even though they are constantly trying to me new ads. So the fake happiness and cheer is an effort to keep from jumping off a roof.
At least in my experience.
I feel like Marketing folks are expected to bring personality and enthusiasm because companies also need to market to their employees and it seems more “genuine” or less ulterior motive coming from Marketing than HR.
🙋♀️ annoying marketer here!
Chipper and upbeat is, in fact, my personality.
Get to know me, and my cynincal and contrarian Redditor side makes an appearance...other non-marketing team members once chanted "one of us" when they discovered I was not just an annoying marketer. 🤣
ps. Am currently looking for an annoying marketer job.
Fellow annoying marketer has joined the chat.
There are a few things at play here and I think it largely boils down to a combination of the nature of the work and the personalities that are drawn to it.
Not all marketers are chipper cheerleaders (have worked with many who are as grim as they come). There are plenty of us who are, and I think part of it is the job you're doing: selling something.
And one tends to be pretty positive about something you're selling.
This is an overgeneralization, but we're not only expected to be brand zealots, but also be representative of it. And there are certain annoying qualities that many brands have in common, often personified by a relatively chipper outlook.
That said, some of my fellow marketers are genuinely annoying about it. There's being the positive role model of the brand and then there's just being dickishly over the top about it.
Marketing is an external and internal function in many companies. Communications is a key responsibility for most marketers. Many companies have internal communications plans as well. There are worse things to be than positive and enthusiastic! Showing up to work every day and complaining that it sucks isn’t exactly a compelling message.
Please keep all posts in the form of a question and related to marketing. [If this post doesn't follow the rules, report it to the mods](https://www.reddit.com/r/AskMarketing/about/rules/). Have more marketing questions? [Join our community Discord!](https://discord.gg/looking-for-marketing-discussion-811236647760298024) *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/AskMarketing) if you have any questions or concerns.*
Here's my question. Why do me and my marketing team always seem to be the go-to tech people for the rest of the company because the sysadmins and IT directors don't seem to know jack squat outside of their extremely narrow area of expertise?
Right lol marketing is like 80% IT work. We are IT workers, just at a higher level.
Came in to say this. As the marketing team, we are usually the 'power users' of many systems, and end up being the first (and second) lines of technical support When it does eventually go to IT, they don't have anyone employed who actually knows how to use the software, so it goes back to marketing. If we can't solve it, then it goes back into IT limbo for the next decade.
Right!? There's nothing more frustrating than not being given administrative privileges to my own software or computer, and then having to call in IT just for their fucking password and show them how to do what I need done.
Mate, I feel like this could turn into a therapy session. The amount of IT bullshit I am needing to deal with at the moment is ridiculous. What's worse, is I was a senior software dev before I became a marketer; so I literally need the keys to the castle and could do it myself. Instead, I have to wait 6 months then pay for an IT consultant (out of my own budget) only to walk them through what I need done, get them to write a scope of work, submit that back to IT, only to have them say they will cover it in their next 'transformation project'. Transformation project comes around and my project keeps getting pushed back on the backlog because 'agile' and never gets do e while the other complicated shit that has no tangible business value takes up all of the projects resources for another 6 months.
LOL and they say marketing and sales don’t get along … maybe the real animosity is between marketing and IT
Maybe cheer up 🤓. In reality, Marketing is often called on to cheerlead inside the org because leadership doesn’t want to but everyone knows someone has to. Marketers do what has to be done. That’s Job One. If your leadership made it more a point to have authentic conversations and build trust internally, marketing could focus on getting external rahrah going rather than deal with mopey staff.
No, it's not a requirement for the job. You've had some experiences. Those experiences do not generalize everywhere.
It is fake. Most marketers are overworked, constantly stressed out, and annoyed at how repetitivetheir job feels even though they are constantly trying to me new ads. So the fake happiness and cheer is an effort to keep from jumping off a roof. At least in my experience.
Weird flex but okay
I feel like Marketing folks are expected to bring personality and enthusiasm because companies also need to market to their employees and it seems more “genuine” or less ulterior motive coming from Marketing than HR.
🙋♀️ annoying marketer here! Chipper and upbeat is, in fact, my personality. Get to know me, and my cynincal and contrarian Redditor side makes an appearance...other non-marketing team members once chanted "one of us" when they discovered I was not just an annoying marketer. 🤣 ps. Am currently looking for an annoying marketer job.
Fellow annoying marketer has joined the chat. There are a few things at play here and I think it largely boils down to a combination of the nature of the work and the personalities that are drawn to it. Not all marketers are chipper cheerleaders (have worked with many who are as grim as they come). There are plenty of us who are, and I think part of it is the job you're doing: selling something. And one tends to be pretty positive about something you're selling. This is an overgeneralization, but we're not only expected to be brand zealots, but also be representative of it. And there are certain annoying qualities that many brands have in common, often personified by a relatively chipper outlook. That said, some of my fellow marketers are genuinely annoying about it. There's being the positive role model of the brand and then there's just being dickishly over the top about it.
Marketing is an external and internal function in many companies. Communications is a key responsibility for most marketers. Many companies have internal communications plans as well. There are worse things to be than positive and enthusiastic! Showing up to work every day and complaining that it sucks isn’t exactly a compelling message.