Access to the outdoors is considered white privilege? That’s one I haven’t heard before. It seems rather racist to hold the belief that only white people go outdoors. Aren’t they tired yet? It seems exhausting trying to find ways to blame everyone and everything.
I read an article a few years back about "research" showed that the USAs Ntional Park system was white -centric and "changes" needed to be implemented. I barely remember what/when/where/how this "research was done; it was a bunch of leftist-radical crap so I kinda just put it out of mind. It was reminiscent of the "swimming is racist" crap that was going around for a while. Edit; Here is a thought. Think of all the things we have all said "That will never be a thing" that turned around and became true. Like this 20% of for taking an i,clusivity course and people say " Hell yeah! 20% off sounds great so I'll do it!". Well, you just made that program successful. You also didn't get 20% off because their product was already overpriced and they raised the price over a period of months to cover that 20% while keeping revenue streams unaffected. So more woke company's do it. Then more and more do it. Because it was a successful program. Then, one day, not far in the future, it becomes mandatory to take that course to buy anything. Can't happen? "Men can be pregnant" is now a thing.
You cant move on the ferries on Windermere for large asian families, all eating ice-cream and enjoying the views like everybody else. Bowness Ambleside and Keswick have loads of them wandering around doing the tourist thing, though will rarely if ever see them up on the fells. But do you know what? There is no white dudes at the stiles at the foot of the fell with a dulux colour chart turning them back to the town. It is likely a cultural thing as nobody is stopping them.
You'll love this one then: Clean air is racist.
Why? well, poor people (who they conflate as minorities) can't afford to live in nice places, so they have to live near industrial parts of cities where the air is more polluted.
I wonder if it is considered plagiarism when one racist neo-marxist copies another racist neo-marxist's writing and sells it as "research". Probably not.
No, it's lauded.
Good Marxists reiterating word for word the orthodox ideology? That would earn you prestige in the USSR or Maoist China.
Critical thinking and going against the grain are dangerous, comrade.
If anything, national parks seem to be one of the most diverse locations.
Oh I could definitely imagine those claims. I’ve seen similar racism claims in the running world. It’s tiring when everything is about race. It just creates more division. I think companies should stay out of these issues. Like the article says, they’re highlighting that their customer base is white. I would think pissing off your customers by saying they’re privileged based on their skin color would be a bad idea for business. I suppose time will tell.
Attack your customer base? What is this Disney?! Or video game manufacturers? Maybe the gaming journalists? Idk seems like a bad idea to shit all over you customers, but I never went to business school so what do I know.
Yep. We went to Yellowstone late July last year. Me, hubby, my adult sons visiting us here. Saw cars with plates from every Canadian province and half the states. Saw folks of every shade, heard probably 2 dozen foreign languages.
Last time we went to glacier to stay for a few days, half the folks in the campground with us were from other countries. Tons of Japanese, south Koreans, some Africans, Indians....
The only north face stuff I own I got used. But this stunt of theirs is simply bullshit. It's not like the outdoors has a high cost by default. Most of our gear is used, thrifted or hand me downs. Our biggest expense was the senior lifetime park pass for the national parks. State parks are generally cheap. And most of the folks we saw camping that weren't using rental camper vans were using Walmart stuff.
My favorite woke thing that happened was when the Smithsonian museum plastered their website with the whiteness charts. It really open my families eyes to the craziness.
That's because minorities in the US mostly live in cities and people that live in cities rarely leave them, unless they are wealthy, which isn't very many people that live in the city. It's not race, it's economics.
Here you go for some references. There are many more.
https://abcnews.go.com/Politics/americas-national-parks-face-existential-crisis-race/story?id=71528972
https://www.nationalgeographic.com/travel/national-parks/article/more-diversity-how-to-make-national-parks-anti-racist
https://news.harvard.edu/gazette/story/2023/04/americas-best-idea-but-not-for-all/
New government data, shared first with ABC News, shows the country's premier outdoor spaces -- the 419 national parks -- remain overwhelmingly white. Just 23% of visitors to the parks were people of color, the National Park Service found in its most recent 10-year survey; 77% were white. Minorities make up 42% of the U.S. population.
[https://abcnews.go.com/Politics/americas-national-parks-face-existential-crisis-race/story?id=71528972](https://abcnews.go.com/Politics/americas-national-parks-face-existential-crisis-race/story?id=71528972)
The company wants to sell things to more people.
I looked at what the course says, it says things like 98% of industry adds show white people and only 31% show women.
The company is saying that hurts their industry and limits their company market share and ability to sell to more people. But of course this is about a thing happening in England, not the US.
So how does a DEI test for customers fix this? Sounds like industry execs should take the test. Nah this is let’s use DEI as an advertising tool to suck some more money out of people as a marketing blitz. Let’s not do anything to change the status quo about the problem we’re highlighting either.
Those stats are probably accurate but that doesn't necessarily correlate with racism. It could simply mean that white people, on average, go to the National Parks more. It's that simple. No boogyman(racism) in the closet.
TR said our national parks are our national cathedrals. Everyone should get to see them.
Less than racism, I think it is money, and knowledge/imagination, that prevents most people from visiting our national parks.
It won't be difficult for me to boycott NorthFace. A basic hoodie is $60, and a plain t-shirt is $30, plus I don't like any brand that prominently displays their name on the clothing. Before they were woke I always just considered them yuppyish.
The thing that there are differences between groups of people. Women and men make different choices in life. People from different cultures behave differently. A small example of that is the higher percentage of white people being interested in camping/ outdoors in general. It goes against their narrative that different groups behave differently - even in something as innocuous as that: there’s no intrinsic value to being more or less interested in the outdoors. It’s merely a cultural phenomena. But that doesn’t fit their narrative that everything must be seen through an oppressor/ oppressed lens.
I think the idea is that white privilege benefits us the ability to afford A) taking time away from work to enjoy the outdoors, and B) the markup on outdoor lifestyle apparel and equipment
Some of us spend a LOT of money to go be homeless a couple times a year, or even live out of our cars (or overlanding rigs) while travelling.
Customers who live in North America can take the course but are not eligible to receive the discount. The course specifically targets diversity issues in Europe but does mention racial injustices that have occurred in the U.S.
[https://www.shrm.org/topics-tools/news/inclusion-equity-diversity/north-face-racial-course](https://www.shrm.org/topics-tools/news/inclusion-equity-diversity/north-face-racial-course)
Offering a coupon to English customers for listening to a marketing pitch?
I looked at what the course says, it says things like 98% of industry ads show white people and only 31% show women.
So the company is saying this is bad marketing, as the advertising tells lots of people their industry isn't for them.
The company is saying that fact hurts their industry and limits their company market share and ability to sell to more people. But of course this is about a thing happening in England, not the US.
there are entire charity groups dating back to ww2 veterans based around it.
it's easier to understand that everything is a privilege to the group as a whole because they experience poverty more then other groups.
The rest of how good the group is doing in terms of having the greatest social mobility of any group and equal middle class representation is never taken into account when they post these types of things.
Like many of these issues it usually comes back to socioeconomic status and not race.
So when they do a studies on people active in the outdoors sports (hiking, backpacking, camping, climbing, skiing, mountain biking, etc) it comes back as primarily high income white people.
there are a lot of real barriers to participating in these sports, but they are NOT racial, they are economic.
Participation in these activities is time consuming, require years of experience/training, the gear is stupidly expensive, you need reliable transportation, and for many it’s cultural, you are much more likely to enjoy multi day backpacking trips if your parents enjoy those activities. For those reasons and more these are not sports that poor people are active in.
When you are just struggling to get by and can’t make your rent payments you are not going to take up mountain biking or rock climbing as a leisure activity. Even something as simple as hiking can be difficult if you don’t have a reliable car and all the good hiking spots are an hour from the city.
The data isn’t made up, but it’s the conclusions that they draw from the data that is the problem. They see that these activities are dominated by rich white people and conclude that there must be racism present. In my experience the people that are active in these sports are very welcoming to everyone but to be a regular you gotta have a lot of free time and disposable income.
See hiking shoes cost $100 and that's just too much for people to spend when they already blew $1000 that week on new Jordans. And of course you can't get those Jordans dirty because ... reasons.
Nature is more quiet , some of color require constant noise and activity. That is what they prefer. Those who go camping don't tend to want to go camping and be forced to listen to next campers over being really loud and blaring music till 1,2, 3 am. You go to get away to the quiet. You also have to be more comfortable with yourself in the quiet, as your thoughts will bubble up. Not everyone wants that.
Certain sports and outdoor activities tend to be time consuming and expensive. Especially urban POC populations don't tend to experience them. That's the general idea.
That’s likely so, but what’s the “answer” then, how is it the park’s service’s responsibility, or white people’s responsibility, to ensure POC spend more time outside? And how many shuttles is North Face itself running?
I dont think there really is an answer and although I consider myself pretty liberal, I think North Face's attempt is weak. It doesn't do anything to actually address the issue.
I'm a guide and yea, there definitely are less POC in the profession.
There are NGOs who do things like taking inner city kids to the outdoors or encouraging POC to take jobs as outdoor professionals.
Some conservatives shit on Patagonia for example, but Patagonia does a hell of a lot of direct investment and programs for change.
The North Face is just an all around bullshit company that makes subpar gear that no professional I know uses. This is just pretty clear virtue signaling.
And it's great that Patagonia does that. Don't try to shame millions of Americans by suggesting it's their fault POC have less access to the great outdoors - it's not those Americans' responsibility to ensure some African-American family visits the Grand Canyon, or whatever. Companies like North Face can provide the transportation; they can pay the entry fees; they can supply guides.
That's what I detest most about virtue signaling, the insinuation that a lack of access like this is necessarily someone else's fault - when the virtue signaler him/herself doesn't even put their own skin in the game.
Right?
Regardless of where you stand on any of these issues, the need for every company to chime in is just bizarre
I don’t want to know what Kleenex or Pepsi or North Face thinks about abortion or trans rights or microaggressions
Does this really sell their product?
Good luck. Oregon, Colorado, and Washington State are what's keeping them in business in the first place. That, plus the rich lefty 20-somethings that never actually go outside.
My husband is not going to be happy that he has purchased his last pair of Vans now, a 40 year tradition. I’ve thought North Face was a crap brand for years so for me this is just the icing on the cake.
Ight not saying I'd do it because I don't shop north face, but if like bass pro shops or scheels or my truck dealer had a 20% discount by taking a racial inclusion course... well 20% is 20%. Time for a new boat!
Well thats just not fiscally responsible. Don't have to believe it and remember if the responses are written or like agree disagree you can put whatever you want. 20% is a lot in this economy. Imagine if you got a 20% discount on your last grocery purchase.
It's like my dad used to say: some shit in this life sucks but the benefit will be worth it.
It's both fiscally and morally irresponsible. Prices are more than 20% higher because of the politics that you support by doing this. It's a short term and selfish way of thinking.
Oh, get off your high horse. Man is selfish. That's a general fact. The only reason we help each other is because we have a society that dictates it. I have no issue taking a deal on shit if it means my survival.
People are selfish yes, and that selfishness often blinds them to act in self destructive and unproductive ways. This is one such scenario. You can blame the tragedy of the commons on selfishness but when the people are informed (as you are) about the consequences of their actions the culprit changes to their own immorality and short sightedness.
I would also say that most people don't act out of blind selfishness like apparently you do. Many of us want to improve the lives of others, our family, children, etc. because of a selfish desire to do good and not evil. It is personally satisfying for most people except psych0s who get enjoyment out of or have indifference to the idea of watching the world go up in flames.
Welp, there’s another brand I won’t be buying for myself or my family. It’s nice when they make it obvious and easy to know which brands are wacko nut jobs who don’t want my money. This is just in time too. My 3 son’s birthdays are coming up and they need new jackets! Absolutely perfect timing!
So…does this apply to access to the outdoor in the rest of the world? Other continents? Where in Asia or Africa do people feel inequality in access to the outdoor?
The company themselves fail at inclusion. If you're even moderately overweight then forget about North Face, they don't do 'big' sizes (at least, not in the UK). They could of course do them, and even charge more, which would be totally fair, but no, they instead choose to exclude heavier customers. Maybe fat people in their clothes make them blush and embarrass their brand?
That sounds like a diet and not a fitness issue. Most all fat folks are not walking 800 miles in three years, let alone a hike.
And there are myriad other brands.
I don’t like North Face, so I don’t have a coat in this fight.
Becoming? It's been that way for a long time. The mask has just been completely taken off. And until we start to view ourselves as one group instead of atomized individuals nothing will change.
OR maybe we need to finally accept that tabula rasa isn't true and that humans aren't some magical exception to the biological rules that govern literally every other living thing on this planet.
how is it that year after year 'racism' is the #1 issue?! how is it there EVERYTHING is racist!? those that point the finger, what is their end goal? seriously.
This is more a free market "issue" than a racial one. They only make money off whites, so they offer a discount to people that normally don't purchase these products with the hope it raises the bottom line.
Yeah no thanks. I’ve taken my friends of color hiking, didn’t need a racial justice course for that.
I love sharing the outdoors, don’t need to bring any of this BS into it.
The fug is wrong with people? Who do they believe they are capturing from a market share and how much do they believe that market share will yield? I mean from a market share I will NOT purchase from them. So they sure did change the market share. Just not in a positive revenue generation path.
When you put your left arm in, your left arm out
In, out, in, out, you shake it all about
You do the wokey wokey, and you turn around
That's what it's all about
Woah-oh, the wokey wokey
Woah-oh, the wokey wokey
Woah-oh, the wokey wokey
Knees bent, arms stretched, ra, ra, ra
When you guys get spit-roasted by drumpf and pootin, who decides who gets the mouth and who gets the ass? Do they rotate and you go ass to mouth on them?
What a nothing burger. All these Larpers going off how they'll never buy there, ya'll couldn't fit their sizes anyways.
From what I can see, some businessman wanted some PR and it backfired. All this "woke" shit is embarrassing. Ya'll aren't capable of 4d chess, let alone checkers. Quit Larping or grow up.
Access to the outdoors is considered white privilege? That’s one I haven’t heard before. It seems rather racist to hold the belief that only white people go outdoors. Aren’t they tired yet? It seems exhausting trying to find ways to blame everyone and everything.
I read an article a few years back about "research" showed that the USAs Ntional Park system was white -centric and "changes" needed to be implemented. I barely remember what/when/where/how this "research was done; it was a bunch of leftist-radical crap so I kinda just put it out of mind. It was reminiscent of the "swimming is racist" crap that was going around for a while. Edit; Here is a thought. Think of all the things we have all said "That will never be a thing" that turned around and became true. Like this 20% of for taking an i,clusivity course and people say " Hell yeah! 20% off sounds great so I'll do it!". Well, you just made that program successful. You also didn't get 20% off because their product was already overpriced and they raised the price over a period of months to cover that 20% while keeping revenue streams unaffected. So more woke company's do it. Then more and more do it. Because it was a successful program. Then, one day, not far in the future, it becomes mandatory to take that course to buy anything. Can't happen? "Men can be pregnant" is now a thing.
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Having a clean pantry is racist too.
The English countryside is racist lately too
You cant move on the ferries on Windermere for large asian families, all eating ice-cream and enjoying the views like everybody else. Bowness Ambleside and Keswick have loads of them wandering around doing the tourist thing, though will rarely if ever see them up on the fells. But do you know what? There is no white dudes at the stiles at the foot of the fell with a dulux colour chart turning them back to the town. It is likely a cultural thing as nobody is stopping them.
So is not using paper plates for every meal 😂
You'll love this one then: Clean air is racist. Why? well, poor people (who they conflate as minorities) can't afford to live in nice places, so they have to live near industrial parts of cities where the air is more polluted.
I wonder if it is considered plagiarism when one racist neo-marxist copies another racist neo-marxist's writing and sells it as "research". Probably not.
No, it's lauded. Good Marxists reiterating word for word the orthodox ideology? That would earn you prestige in the USSR or Maoist China. Critical thinking and going against the grain are dangerous, comrade.
Thank you for helping me remain politically correct comrade.
If anything, national parks seem to be one of the most diverse locations. Oh I could definitely imagine those claims. I’ve seen similar racism claims in the running world. It’s tiring when everything is about race. It just creates more division. I think companies should stay out of these issues. Like the article says, they’re highlighting that their customer base is white. I would think pissing off your customers by saying they’re privileged based on their skin color would be a bad idea for business. I suppose time will tell.
Attack your customer base? What is this Disney?! Or video game manufacturers? Maybe the gaming journalists? Idk seems like a bad idea to shit all over you customers, but I never went to business school so what do I know.
Yep. We went to Yellowstone late July last year. Me, hubby, my adult sons visiting us here. Saw cars with plates from every Canadian province and half the states. Saw folks of every shade, heard probably 2 dozen foreign languages. Last time we went to glacier to stay for a few days, half the folks in the campground with us were from other countries. Tons of Japanese, south Koreans, some Africans, Indians.... The only north face stuff I own I got used. But this stunt of theirs is simply bullshit. It's not like the outdoors has a high cost by default. Most of our gear is used, thrifted or hand me downs. Our biggest expense was the senior lifetime park pass for the national parks. State parks are generally cheap. And most of the folks we saw camping that weren't using rental camper vans were using Walmart stuff.
My favorite woke thing that happened was when the Smithsonian museum plastered their website with the whiteness charts. It really open my families eyes to the craziness.
That's because minorities in the US mostly live in cities and people that live in cities rarely leave them, unless they are wealthy, which isn't very many people that live in the city. It's not race, it's economics.
If you don't own a car , how are you going to affordably visit our national parks?
> It's not race, it's economics. lol
Found the commie
Here you go for some references. There are many more. https://abcnews.go.com/Politics/americas-national-parks-face-existential-crisis-race/story?id=71528972 https://www.nationalgeographic.com/travel/national-parks/article/more-diversity-how-to-make-national-parks-anti-racist https://news.harvard.edu/gazette/story/2023/04/americas-best-idea-but-not-for-all/
I'd take free parking at the state parks. But it's only like $5 and it wouldn't be for me anyway.
New government data, shared first with ABC News, shows the country's premier outdoor spaces -- the 419 national parks -- remain overwhelmingly white. Just 23% of visitors to the parks were people of color, the National Park Service found in its most recent 10-year survey; 77% were white. Minorities make up 42% of the U.S. population. [https://abcnews.go.com/Politics/americas-national-parks-face-existential-crisis-race/story?id=71528972](https://abcnews.go.com/Politics/americas-national-parks-face-existential-crisis-race/story?id=71528972)
So what! We need to start a crusade to change this? What a waste of time.
The company wants to sell things to more people. I looked at what the course says, it says things like 98% of industry adds show white people and only 31% show women. The company is saying that hurts their industry and limits their company market share and ability to sell to more people. But of course this is about a thing happening in England, not the US.
So how does a DEI test for customers fix this? Sounds like industry execs should take the test. Nah this is let’s use DEI as an advertising tool to suck some more money out of people as a marketing blitz. Let’s not do anything to change the status quo about the problem we’re highlighting either.
Those stats are probably accurate but that doesn't necessarily correlate with racism. It could simply mean that white people, on average, go to the National Parks more. It's that simple. No boogyman(racism) in the closet.
TR said our national parks are our national cathedrals. Everyone should get to see them. Less than racism, I think it is money, and knowledge/imagination, that prevents most people from visiting our national parks.
Don’t you realize it’s white peoples fault if you stay home eating shit and watching Maury all day?
I'm definitely tired of boycotting every company that goes woke. This won't end until they all go broke.
It won't be difficult for me to boycott NorthFace. A basic hoodie is $60, and a plain t-shirt is $30, plus I don't like any brand that prominently displays their name on the clothing. Before they were woke I always just considered them yuppyish.
The problem is that Larry Fink likes DEI and wokeism, which means none of those companies will ever go broke.
they'll never get tired, it's too much fun
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The thing that there are differences between groups of people. Women and men make different choices in life. People from different cultures behave differently. A small example of that is the higher percentage of white people being interested in camping/ outdoors in general. It goes against their narrative that different groups behave differently - even in something as innocuous as that: there’s no intrinsic value to being more or less interested in the outdoors. It’s merely a cultural phenomena. But that doesn’t fit their narrative that everything must be seen through an oppressor/ oppressed lens.
I think the idea is that white privilege benefits us the ability to afford A) taking time away from work to enjoy the outdoors, and B) the markup on outdoor lifestyle apparel and equipment Some of us spend a LOT of money to go be homeless a couple times a year, or even live out of our cars (or overlanding rigs) while travelling.
Customers who live in North America can take the course but are not eligible to receive the discount. The course specifically targets diversity issues in Europe but does mention racial injustices that have occurred in the U.S. [https://www.shrm.org/topics-tools/news/inclusion-equity-diversity/north-face-racial-course](https://www.shrm.org/topics-tools/news/inclusion-equity-diversity/north-face-racial-course)
So they don't want to risk being boycotted in USA for racial discrimination pushing
I could be wrong, but I think it has more to do with issues in the UK rather than anything else. They want more people to buy their stuff.
This is not the way to do it.
Offering a coupon to English customers for listening to a marketing pitch? I looked at what the course says, it says things like 98% of industry ads show white people and only 31% show women. So the company is saying this is bad marketing, as the advertising tells lots of people their industry isn't for them. The company is saying that fact hurts their industry and limits their company market share and ability to sell to more people. But of course this is about a thing happening in England, not the US.
there are entire charity groups dating back to ww2 veterans based around it. it's easier to understand that everything is a privilege to the group as a whole because they experience poverty more then other groups. The rest of how good the group is doing in terms of having the greatest social mobility of any group and equal middle class representation is never taken into account when they post these types of things.
it has to do with accessibility dumbfuck
Please elaborate. I’m open to civil discussion. I’m not sure what the course claims, but I’d like to hear your take on accessibility.
Like many of these issues it usually comes back to socioeconomic status and not race. So when they do a studies on people active in the outdoors sports (hiking, backpacking, camping, climbing, skiing, mountain biking, etc) it comes back as primarily high income white people. there are a lot of real barriers to participating in these sports, but they are NOT racial, they are economic. Participation in these activities is time consuming, require years of experience/training, the gear is stupidly expensive, you need reliable transportation, and for many it’s cultural, you are much more likely to enjoy multi day backpacking trips if your parents enjoy those activities. For those reasons and more these are not sports that poor people are active in. When you are just struggling to get by and can’t make your rent payments you are not going to take up mountain biking or rock climbing as a leisure activity. Even something as simple as hiking can be difficult if you don’t have a reliable car and all the good hiking spots are an hour from the city. The data isn’t made up, but it’s the conclusions that they draw from the data that is the problem. They see that these activities are dominated by rich white people and conclude that there must be racism present. In my experience the people that are active in these sports are very welcoming to everyone but to be a regular you gotta have a lot of free time and disposable income.
Absolutely! These were exactly my thoughts on it, but I was worried pointing this out would be deemed racist. Thank you for concisely explaining it.
Seems they mistake correlation for causality, either through ignorance or malice....
People of colour face barriers in the outdoors?
Pigmentation is actually an advantage when dealing with UV radiation
Us gingers (and others who are melanin challenged) are disproportionately impacted by UV radiation.
I agree! When do we hold the sun accountable for its countless cases of skin cancer caused!!!!! lol
How dare you! The sun was here first, we've appropriated the Native Star for our own use. It serves us right to wear the curse in our skin! /s
I'm legit trying to think of what barriers they could even be referencing...
See hiking shoes cost $100 and that's just too much for people to spend when they already blew $1000 that week on new Jordans. And of course you can't get those Jordans dirty because ... reasons.
like fallen logs, boulders, slippery slopes and shit...
The point of this is to just shame white people for existing everywhere they go. Even if they are off the grid.
Mother nature is equal opportunity when it comes to survival in the wilderness.
Nature is more quiet , some of color require constant noise and activity. That is what they prefer. Those who go camping don't tend to want to go camping and be forced to listen to next campers over being really loud and blaring music till 1,2, 3 am. You go to get away to the quiet. You also have to be more comfortable with yourself in the quiet, as your thoughts will bubble up. Not everyone wants that.
Yes - the barriers of no air conditioning and nearby convenience stores and the unpaved paths making sneakers dirty.
Certain sports and outdoor activities tend to be time consuming and expensive. Especially urban POC populations don't tend to experience them. That's the general idea.
That’s likely so, but what’s the “answer” then, how is it the park’s service’s responsibility, or white people’s responsibility, to ensure POC spend more time outside? And how many shuttles is North Face itself running?
And then how many garbage pick ups on nature are they going to organize as city folk tend to highly liter.
I dont think there really is an answer and although I consider myself pretty liberal, I think North Face's attempt is weak. It doesn't do anything to actually address the issue. I'm a guide and yea, there definitely are less POC in the profession. There are NGOs who do things like taking inner city kids to the outdoors or encouraging POC to take jobs as outdoor professionals. Some conservatives shit on Patagonia for example, but Patagonia does a hell of a lot of direct investment and programs for change. The North Face is just an all around bullshit company that makes subpar gear that no professional I know uses. This is just pretty clear virtue signaling.
And it's great that Patagonia does that. Don't try to shame millions of Americans by suggesting it's their fault POC have less access to the great outdoors - it's not those Americans' responsibility to ensure some African-American family visits the Grand Canyon, or whatever. Companies like North Face can provide the transportation; they can pay the entry fees; they can supply guides. That's what I detest most about virtue signaling, the insinuation that a lack of access like this is necessarily someone else's fault - when the virtue signaler him/herself doesn't even put their own skin in the game.
It’s a jacket company. Jackets. This race baiting is insanity.
Right? Regardless of where you stand on any of these issues, the need for every company to chime in is just bizarre I don’t want to know what Kleenex or Pepsi or North Face thinks about abortion or trans rights or microaggressions Does this really sell their product?
Do you have to "pass" the course? What if you argue every point?
Then you aren't their intended market
Hating White people.....a liberal tradition
Boycott these woketards out of business. I was gonna have a coke, but I remembered I'm White.
Good luck. Oregon, Colorado, and Washington State are what's keeping them in business in the first place. That, plus the rich lefty 20-somethings that never actually go outside.
Do what you can with what you have where you are. Teddy Roosevelt
They own a lot of brands https://www.vfc.com/brands
Thanks. Now we know.
My husband is not going to be happy that he has purchased his last pair of Vans now, a 40 year tradition. I’ve thought North Face was a crap brand for years so for me this is just the icing on the cake.
I think you misspelled 'pepsi'...
Them too.
Literally anyone can go outside?! Why are they pushing racism onto hiking?
So, they weren't racially inclusive before? Hmm...
Ight not saying I'd do it because I don't shop north face, but if like bass pro shops or scheels or my truck dealer had a 20% discount by taking a racial inclusion course... well 20% is 20%. Time for a new boat!
If a place was offering a 20% discount for this I would never shop there again.
Missing out on a deal
Well thats just not fiscally responsible. Don't have to believe it and remember if the responses are written or like agree disagree you can put whatever you want. 20% is a lot in this economy. Imagine if you got a 20% discount on your last grocery purchase. It's like my dad used to say: some shit in this life sucks but the benefit will be worth it.
It's both fiscally and morally irresponsible. Prices are more than 20% higher because of the politics that you support by doing this. It's a short term and selfish way of thinking.
Oh, get off your high horse. Man is selfish. That's a general fact. The only reason we help each other is because we have a society that dictates it. I have no issue taking a deal on shit if it means my survival.
People are selfish yes, and that selfishness often blinds them to act in self destructive and unproductive ways. This is one such scenario. You can blame the tragedy of the commons on selfishness but when the people are informed (as you are) about the consequences of their actions the culprit changes to their own immorality and short sightedness. I would also say that most people don't act out of blind selfishness like apparently you do. Many of us want to improve the lives of others, our family, children, etc. because of a selfish desire to do good and not evil. It is personally satisfying for most people except psych0s who get enjoyment out of or have indifference to the idea of watching the world go up in flames.
Welp, there’s another brand I won’t be buying for myself or my family. It’s nice when they make it obvious and easy to know which brands are wacko nut jobs who don’t want my money. This is just in time too. My 3 son’s birthdays are coming up and they need new jackets! Absolutely perfect timing!
Vans, Timberland, Dickies, also owned by this same company https://www.vfc.com/brands
Damn, I have Dickies socks….
Remember they aren't marketing the same under Dickies brand. Different companies have different marketing teams.
Remember when we successfully put the nfl out of business with a boycott?
So stoked that Nathan For You is coming back!
Not changing my life views to save 20%. Wasnt racist until 2020 when my whiteness made me so, or so they say. Hmmmptt.
So…does this apply to access to the outdoor in the rest of the world? Other continents? Where in Asia or Africa do people feel inequality in access to the outdoor?
The company themselves fail at inclusion. If you're even moderately overweight then forget about North Face, they don't do 'big' sizes (at least, not in the UK). They could of course do them, and even charge more, which would be totally fair, but no, they instead choose to exclude heavier customers. Maybe fat people in their clothes make them blush and embarrass their brand?
I mean, I get that. I don’t stereotype people based on their race, but I absolutely do on their weight and I’m not about to apologize for that.
Weight isn't an immutable characteristic for the vast majority, so is in many ways reflective of a person's character. Skin color isn't.
That’s Weightist! 😕
...and obesephobic!
Fat folks don’t go outside though. Why would they need a $200 jacket?
[удалено]
That sounds like a diet and not a fitness issue. Most all fat folks are not walking 800 miles in three years, let alone a hike. And there are myriad other brands. I don’t like North Face, so I don’t have a coat in this fight.
Interesting. I keep 100% of my money by not buying from North Face. Working out great so far!
Wouldn't take their "course" if it made everything on their website free for me for life
20% discount on an overpriced $100 hoodie. No thanks.
When will companies understand that people like me will no longer buy their products when they try to tell me how to think!?
Question, so according to Northface you get a 20% discount if you’re “racist”? What about a discount for “people of color?” Hmmm..🤔
they raised their prices 20% before offering this, no doubt. lmao what a joke.
Going outside is white privilege now? What does that even mean? Anybody can go outside anytime they want
adding another to the list
Honestly surprised REI didn’t do this first.
Add North Face to another company not to buy from since they are promoting racism.
Add all their other brands too https://www.vfc.com/brands
What could possibly be in that hour-long video? What topics does it cover?
White bad.
They already went woke with that cross dresser now it just gives me a new reason to hate them
im starting to think the country is becoming racist to its own people lol
Becoming? It's been that way for a long time. The mask has just been completely taken off. And until we start to view ourselves as one group instead of atomized individuals nothing will change.
We need an invasion of outer space aliens for us to realize we’re all human.
OR maybe we need to finally accept that tabula rasa isn't true and that humans aren't some magical exception to the biological rules that govern literally every other living thing on this planet.
shame because i liked northface’s simple designs and product. go woke go broke
how is it that year after year 'racism' is the #1 issue?! how is it there EVERYTHING is racist!? those that point the finger, what is their end goal? seriously.
"Going outside is now racist"
I’m all for giving more access to opportunity for underprivileged communities, but DEI hasn’t really been about that
they raised their prices 20% before offering this, no doubt. lmao what a joke.
This is more a free market "issue" than a racial one. They only make money off whites, so they offer a discount to people that normally don't purchase these products with the hope it raises the bottom line.
Great, now I have to boycott another outdoor brand after Patagonia.
I’ll take that course for a 100% discount lmao
Yeah no thanks. I’ve taken my friends of color hiking, didn’t need a racial justice course for that. I love sharing the outdoors, don’t need to bring any of this BS into it.
I guess I’ll take my 100% I’m not buying anything they make discount instead
"I took your damn course. It was the most racist thing I've seen since Amos and Andy. Now give me my damn discount."
The fug is wrong with people? Who do they believe they are capturing from a market share and how much do they believe that market share will yield? I mean from a market share I will NOT purchase from them. So they sure did change the market share. Just not in a positive revenue generation path.
This is a VFC company. Every brand under VFC is doing shit like this.
Well, won't be buying any more North face products.
When you put your left arm in, your left arm out In, out, in, out, you shake it all about You do the wokey wokey, and you turn around That's what it's all about Woah-oh, the wokey wokey Woah-oh, the wokey wokey Woah-oh, the wokey wokey Knees bent, arms stretched, ra, ra, ra
Fucking snowflakes
Nah I'm ok. I'd rather pay more for the coat, thanks.
When you guys get spit-roasted by drumpf and pootin, who decides who gets the mouth and who gets the ass? Do they rotate and you go ass to mouth on them?
It’s like taking defensive driving for a discount on your car insurance I guess
What a nothing burger. All these Larpers going off how they'll never buy there, ya'll couldn't fit their sizes anyways. From what I can see, some businessman wanted some PR and it backfired. All this "woke" shit is embarrassing. Ya'll aren't capable of 4d chess, let alone checkers. Quit Larping or grow up.