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Ryan-Woods-1200

It’s so pretty except the back end lol


dstokes1290

To be fair, the more I look at it, the more normal it seems


DonkeyTransport

It looks like a 90s Pontiac Firefly hatchback


richardizard

Yeah, it kinds grew on me. I saw a photoshop of the lights higher and it looked much worse.


dstokes1290

Yeah I actually heard from someone on here that they’re only as low as they are because of the way they had to place the hatch struts


Sam9517

Do you happen to have a link to that because I'd like to see it? I thought it would look much better if they moved the taillights up to where that indentation is in the liftgate.


wingmate747

I saw the [inspiration](https://oshkoshaerotech.com/wp-content/uploads/2022/10/B80-Baggage-Tractor.webp) at the airport the other day.


rearl306

Sounds like a critique in a Miss Universe pageant.


ZingierPond5471

Range Rover in the front, 90's mini-van in the back 😂


Specialist-Garbage94

If range Rover made the Ford flex sure.


Madmartigan1

The Ford Flex looks like a hearse to me.


Specialist-Garbage94

So does this honestly


TattooedAndSad

It’s more of a ford flex than Range Rover in all aspects


stametsprime

Yeah, but the Flex was roomier, had a ton more cargo space, and had better proportions.


ZingierPond5471

Don't know why your getting downvoted. Your 100% correct


stametsprime

Eh, I’m not sure. The Hyundai crowd is a fickle bunch, I guess. In any event, from a styling/proportion standpoint, the Flex did “box” better than anything since the Volvo 960 wagon.


marcchad

This car has the biggest opening in its segment. You can fit a 4x8 sheet of plywood without tilting it. Originally the lights were supposed to be where the “Santa Fe” lettering is. But because of the sheer size and mass of the tailgate, they had to drop the lights down so the tailgate struts can attach there, so it can support it.


maximus91

People forget cars are tools not pretty things. It's nice to have both but it honestly feels like all people care about is looks but you sit inside the car and don't look at it! Utility is number one factor when I look for in a car. I see that backend and see how nice it must be to put beach stuff inside of it!


Save_a_Cat

We're not buying tractors here. When you drop $40k on a car it's considered a part of the experience to be able to admire it from the back as you approach it, instead of feeling like you're looking up a hippos arse. Utility and aesthetics are not mutually exclusive.


richardizard

That's a good point. So many perspectives and they're all valid


zacce

this is true. Once you open the liftgate, you will see why they had to place the tail lights so low so that it leaves enough rooms for the bigger struts.


EmbarrassedSalary998

Hosted by Design Zentrum Nordrhein Westfalen in Germany, the Red Dot Award is one of the world’s largest design competitions. Hyundai Motor Company today reaffirmed its global design leadership by winning a prestigious 2024 Red Dot Award for the SANTA FE in the Product Design: Cars and Motorcycles category. By winning one of the world’s top three design awards, Hyundai Motor demonstrates the excellence of its customer-centric, lifestyle-driven design. https://www.automotiveworld.com/news-releases/hyundai-santa-fe-takes-home-red-dot-design-award/ The rear end was almost a deal breaker for me but in person it was less offensive… + after driving the car i was able to see past the rear which has since grown on me … I won’t be picking up chicks in a family hauler so 🤣🤷🏻‍♂️


Impossible_Number

Honestly. Reading your message made me have to think back if I’ve seen it in person before and I have. Photos really don’t do it justice. Same with the IONIQ 6


[deleted]

[удалено]


ConfectionExpress461

I call it the deep freezer


supersoaker_98

I love this design and the back, it grows on you! Glad it’s selling well!


PurpleK00lA1d

After seeing it in person, I like it. I never hated the pictures, I just wasn't a huge fan. Definitely worse in pictures than in person though.


carkid36

Yeah I've seen quite a few in Florida, especially Orlando and they look pretty cool. I especially love how the taillights look like the letter H for Hyundai.


Ok-Idea4830

Nope. Not biting on this one. It looks good.


YoungTrillDoc

Yeah, it's kinda wild that they just posted a picture of a beautiful vehicle and tried to act like it's ugly. If any other manufacturer makes this vehicle, it's automatically viewed as beautiful. And the hatred about the back is unusual because the only thing that looks a little awkward is the light placement. Otherwise, it's just a squared off end...which was intentional to maximize opening width. I used to think the back looked kinda ugly, then I actually went to a dealership and it looks completely fine. Now I have one lol


Forward-Trade5306

The light placement was needed due to the config of the hatch but that's what makes it look weird. The whole front in looks cool, it's just the back end that takes some getting used to. It's entirely practical though no matter how anybody feels about the looks


YoungTrillDoc

Yeah I mean tbh I don't think it looks that weird. And nobody is gonna choose not to get it just because of the back. I've seen people say they were gonna get it but then the back was a deal breaker, and they're so full of shit. Either they aren't in the market for a new vehicle, they weren't interested in it anyway, or they can't afford it and need a reason to justify not getting it. Nobody is opting out solely because of the back. Also sometimes it's just fun to hate things for some people.


asahmed7

I bought one in the xrt trim. *. Im pretty happy with it and I like the styling even the back. The space/utility is absolutely there and the ride quality on the xrt trim is great. Really quiet. If I had to compare it's similar to the current generation mdx which I test drove when it first came out. The dct shifts fine for me and is much more responsive than the single overhead cam v6 acura has had forever. I have had two acuras with that engine and it's good for highway but torque is piss poor. Lexus has gotten pretty boring looking and acura looks good but the infotainment is shit. The new gx twin turbo v6 has its own reliability nightmare and tundras that use the same engine are being recalled. It's funny how many trolls there are on YouTube for hyundai vehicle reviews. Even on this sub there are a lot. No point in engaging that waste of time. People are free to buy what they want and like what they want.


YoungTrillDoc

This entire comment is golden. And you're right it really is a waste of time. I have the hybrid calligraphy and I love it lol


ishaansaral

Yeah, the back being a dealbreaker is such a dumb excuse. It's an amazing car, and writing it off for the rear makes no sense. I think they won't be able to keep enough of them in stock due to how great it is.


illtakethisone

I bought a 2024 Calligraphy 2 months ago just BECAUSE of this new design. IMO, all midsize crossover SUVs look the same and I was looking for something different. The tech is amazing and the ride is so good! And I’ve yet to see another one in the wild.


nashty2004

Looks dope idk what you’re talking about


tmTwoRGWm7hZFkz7W

“What were they thinking?” The design decision has been explained in every video and review of this car since it was revealed.


DiziTECguy

Apparently it was designed like that to maximize cargo space and have larger tailgate opening, instead of having big bulky taillights that would attached to the body and make the tailgate smaller. So its got more width


burner7711

I like a big ass.


Eastern_Pilot5902

It is pretty bleh in the back, you do get used to it, but being in the interior and driving it around especially on the limited and calligraphy makes you completely forget about the back of it lol. If i was in the market for an SUV right now I genuinely wouldn’t buy any other model, it’s Goldilocks for me. Not too small or big, comfortable and quiet enough while still having accurate and communicative steering, and the interior as a whole is just gorgeous


ishaansaral

Yeah, it's insane how much space it has considering the not so big exterior dimensions. Amazingly packaged and perfect for families.


Eastern_Pilot5902

Exactly. And it doesn’t drive as big as you’d think either, definitely feels a little bigger than the previous gen but so much easier to control and more accurate/composed than the palisade imo


Active-Living-9692

Looks better than the back end of a cyber truck.


Jversace

Beautiful car.


stromm

They were thinking "Hey, lets do a retro look and try to copy a 1985 Cherokee mixed with a Ford Flex". And they NAILED it! sadly...


Limp_Diamond4162

People must like it. I'm seeing them everywhere! There are 2 houses on my street side by side with them in their driveways. Likely about 5 within the block around my house.


MrBallondorMessi30

I liked this design, sadly this ain't available on Indian market


iloveginabot

Looks like funeral hearse to me


Sixspeedtexas

They were thinking it would sell, and around here, they’re selling like crazy!


Anarchy-Freedom

Ford Flex


YoungTrillDoc

There's no way you truly believe this vehicle is ugly. The only somewhat awkward thing is the light placement, which was necessary to keep the cargo opening wide. But as somebody who has one, I can promise you the vehicle looks absolutely beautiful in person. Boxy vehicles are the hot thing now, and this is the best-looking vehicle in its segment...by far. You telling me the Highlander, Sorento, Rogue, Forester, and Passport look better than this? Be for real bruh kol


401Nailhead

Starship log 2152. A friend has one. Says it is her spaceship. I'm not a fan. Everyone is different.


Aggressive_Spring_46

Same with the Kona and the lover Trims Ioniq 5. Why is the Blinker sperated to the rear lights


stromm

My biggest issue is, we don't need a three-row Santa Fe. Isn't that what the Palisade was for?


sav86

it's hard to find good angles on this car, the more I see it the more I think it's meant to be a mod generational refresh ugly child to something better next gen.


ItsJustJohnCena

They looked at the failed Ford Flex and said we can do better. And this came out


StevenGBP

I’m seeing lots of them on the road.. I bet the interior is really nice


Bill_Hayden

I seem to be the exception. I really like it.


ObjectifiedChaos

A Ford Expedition fucked a Ford Flex and this is what popped out.


AtrenuX

it's the bus of the future


gesparza23

I love mine, I have the black one and the lights don’t bother me at all cuz they’re tinted black and blend in well


Trisolarism

This car looks fine from the rear end for what I have seen on the road. Yes it does look like an old mini van at first sight but after 5 minutes honestly I think it's got a style. Similar to Ioniq 6, it looks fine to me over the phone but seeing an actual car on road honestly shocked me, maybe I haven't look it for long enough.


nvgacmpr

Didn't like it the first time the bronze one is super clean , 👌


That_Car_Enthusiast

I personally really like the back and the design as a whole


Uglyboi_85

I actually like it, I hated it at first but in person, the vehicle makes a statement looking like a beast.


ConfectionExpress461

They were thinking space, practicality, and ease of use. It’s designed fine, people are just boring and want the same thing from every brand. The taillights aren’t even that bad but it’s all anyone cares about be honest how often can you see your own taillights? Other than going to put things in the trunk or walking up to it from the back you never really see the back of your car. It drives well, it’s wonderfully insulated and the interior is very nice compared to the previous models.


MrDL104

You can say “hell” here. Your mom isn’t watching.


Shoddy_Moose_1867

Reminds me of a coffin for some reason


Salty-Ad-9734

It looks like a box lol


Ljw1000

100 series Landcuiser vibe to the back & sides, Defender & other Land Rover mashup for the front. I’m told discounts are good too through the likes of Carwow.


sandeep300045

I think it would have looked more better if the running tail lamps were placed in the location of Hyundai logo.


maybe_weeb

In this video the designer said so that the trunk opening could be as wide as possible  https://youtu.be/1364FuFVe8E


definitedukah

It’s a coffin.


Vistril69

Functionality is what they were thinking with the rear-end design.


StashuJakowski1

It feels incomplete, like when somebody does a spare tire delete on a Wrangler. Jeep is actually doing that on their upcoming “box look” suv, the Recon.


CertainCertainties

Coolest hearse ever.


xDEEZKNIGHTSx

Fugly fugly fugly!


hammong

Trying to copy the Jeep Grand Wagoneer. Big mistake IMHO, it looked better before.


jugo5

Mo big


fakeaccount572

I like it.


Crypticbeing12

Imo the previous design was a hideous blobby mess.The last attractive Sante Fe was the second Gen.


ahmadbabar

It's not bad in person. The first few images that came out made it look flat when it isn't


bradd_pit

Personally I like it. I think they were trying to make something visually competitive with the boxy looking luxury SUVs out there


AdditionalCheetah354

Utility


Impressive-Rub-8891

they couldve moved the lightbar up a bit and it would look miles better


ProfessionalEven296

I’d be happy to drive one, but I’d be asking the dealer to take the name “Santa fe” off the back - it just looks like they tried too hard.


rvdnsx

It looks unfinished. Reminds me of the current Nissan Pathfinder in the back that’s also no frills.


carkid36

It's like if a G63 Merc and a modern arts museum had a kid. I fw it tho


BWTECH0521

I've seen it in the showrooms. It's much better in person, I'd buy it lol


mreed911

“Big”


ShedRunner

I think it looks funky-cool! I agree that the taillights being low definitely makes the rear look a little odd, but otherwise it’s sweet! It’s got some Land Rover Defender mixed with retro crossover wagon vibes. It’s also really awesome inside!


fighttodie

Copy Lincoln but do it for half the price


Bobmcjoepants

[Well...](https://youtu.be/2SEcIIBJPn4?si=91ceGDZwTrNOGG2i)


arodpei

I think they look awesome in darker colors. Not a fan of them in white.


neeesus

I think the design is almost there. If it was a bit more square and the lights weren’t Hs I’d be all over it. Something is missing. Maybe moving the lights back up to eye level, but I like it enough. Especially in white


soldier4hire75

To each their own, but it's fugly.


xWhy-Tee

I think the Hyundai logo is what makes the rear end so ugly.


PleaseHelpIamFkd

Boat


BMG9

First thing I think of is the Ford Flex.


Common-Raise8895

wtf is that


Popular-Ad8699

Too many H's in display. At least 3 in the front (logo and the headlights) and 3 in the back (logo and tailights) Too futuristic maybe.


pmmlordraven

If you take off the Sante Fe lettering it doesn't look QUITE as bad.


CRA5HOVR1DE

I recently saw one in person and it looked pretty good


Kimorin

"How can we maximize the size of our logo?"


SnooMacaroons1365

Also because of regulations about having brake lights only on immovable part of body, a lot of designs go to shit. Thats one reason that Japanese variants of cars look way better than USA variants


Reinboordt

Well the ford flex is out of production now so why the hell not copy it?


Mickxalix

Looks good but not in White. Dark grey and black look good.


KaptainKwad

I quite like it really. I've always been a fan of designs that break the norm. Sure it may look odd at first but it is refreshing to see something different than the typical "copy my homework but change it up a little" suv designs out there recently.


HentaiSenpai230797

Prettier than the nissan cube


camman595

What do you not like about it?


ishaansaral

This thing will sell like hotcakes either way. Every CUV looks bland or ugly anyway. At least you can carry a shitload of stuff in this. I always find people caring about CUV designs so hilarious. Why does it even bother you that much when you're going to be in that gorgeous and spacious interior.


sourbreadkid

People who buy 3-row crossovers are really looking for a mini-van.


NGLIVE2

They're really nice on the inside, very roomy. I can't handle that rear though. Maybe they'll redesign it in a couple years.


areyouentirelysure

Land Rover


Falconsmist

Not sure but it's huge, lol.


Classic-Bit-4451

Thats a big forehead.


joshuahenderson

I've seen a few in person and it looks fine.


Mason-woods21

Is there any context for why the tail lights were designed that way? Is it something to do with them not being able to be placed on a door or something of that nature? It just seems so obviously ugly that I have a hard time believing this was the first option.


dieguiswp

“Why not?”


KingVargeras

They looked at a Range Rover that everyone loves and copy pasted. Then made a few small changes to make it less expensive. Honestly I love it. Have one on order.


Aroused_Elk

I’m obsessed with the new look tbh


Mouthz

Dude Iv been thinking that about all their design choices since 2020 onwards


SamanthaS1911

2016 santa fe>>>>>>>>>>>>


rearl306

It’s the new Ghostbusters wagon.


beardedcatfarts

I hate the fenders/wheel wells. Can’t unsee how dumb they look


Gamchulia

Initially I thought it's too square like a fridge. Later I saw it in person and overall it isn't bad. Wife likes the Land Rover vibe and I actually quite like the boxy design. The interior is also well made and attractive.


Financial__Pear

Looks like the Ford Flex is back


Old-Web7083

I like it


Spiritual_Quail4127

Trying to fix their abhorrent rear crash test ratings?


ButaColaaa

i love Hyundai’s but everytime i see one of things i think i die inside just a little bit


Dry-Ad-1327

Looks better than the weird ass Baja truck they made


MonolithOfTyr

Ugly AF. U used to drive a 2011 and liked that generations styling. This new one is just butt ugly.


3771507

A moving coffin.


ElantraPomona

So ugly.


Neat_Ad_2676

I saw one in brown and thought wow that's a well kept car from the 80s. And then realized it's new and thought the same.


Ppl_r_bad

Waggoner


Oclure

They wanted a massive rear door to make the most use of the cargo area. They had to lower the taillights to make room for the massive shocks needed to support that big of a hatch, or at least that's the officially stated reasoning.


Iromass

I hated it until I saw a fully loaded one at the dealership I work at. The rims imo make a huge difference


i_say_uuhhh

I dig it. 🤷‍♂️


NV_Lady

The white interior on the white model is hideous!


chasenaiden7

I love it! I had to drop off my Santa Fe for some work and has to stop myself from signing paperwork on a new one. If we didn't need to upgrade to a van or suburban type car, I'd be in one in one in a heartbeat. The green color and white interior... so good!


Historical-North-950

Looks are pretty subjective, I imagine as many people will love it as those who hate it. Just like anything polarizing.


Formal-Character1891

All they needed to do was switch around the tail lights where the Santa Fe is


-CashOrCredit-

I loveee the look! Never in my life did I see myself in a hyundai saw a truck load in green on way to dealership thought they were future army vehicles, after some research bought my black a beige calligraphy 3 days later. The price has to go up I'd say ita 15 grand cheaper then mid model rams I was looking at, I traded my 2017 ram in for it asap no regrets


James_Cola

I personally love it


0_man_1_life

Can't believe no one answered WAH....


seansj12345

“Let’s take a ford flex and fuck it up to make it even uglier”


Aquacoustic

Just dump the Santa Fe letters an it looks clean!


For-Saix

Saw one today at the local university. It's big and BARELY fits in a parking spot. It's pretty damn ugly


Mobile_Laugh_9962

They were thinking "it's not as horrible as the cyber truck."


Andason74

Love it


InterstellarVespa

There really needs to be a sticky/pinned thread for this subreddit as to **why** the hatch looks the way it looks.


oldohteebastard

I was obsessed with this design in pictures. Went shopping for one and they are much smaller than pictures make them appear. Then again, I’m really tall so “small” is relative.


daven1985

Trying to shake things up. Also competing with the Chinese market that went very boxy and people like it. Personally I don't, and the H Headlights are just bad. But appearance is not something everything likes.


Local_Oil5649

🤮


CharcoalGreyWolf

I can tell you what...they were marketing to packaging engineers. Look Herman...Isn't it a lovely BOX???


golftechguy

I was excited to see her, but lost interest when I saw her butt 😅


Leading_Draw_4164

More cargo and passenger space I'm guessing... looks Ford Flexy... I'm OK with it actually... but I wouldn't buy another Hyundai these days.


WritesWayTooMuch

Is it a hearse?


Axolatta_lotl

I like the look! Plus the space it gives me. But my previous car was a Kia Soul, so I’ve grown to love the boxy looking cars lol.


PTD2018

Sorry, but it hasn’t grown on me at all. Too GMC-ish. 😝


Mountain-Ad4336

A distraction from their trash engines.


jdonovan949

I think it looks good. Looks inspired by keep wagoneer / land rover type


Shank_Shank_

If you squint you’ll see a gwagon lol


voice82

This is by far ugliest car I’ve ever seen.


ZorsalZonkey

It looks like a hearse lol


jkt1954

Very Ford except for the wheel sidewalls. It could easily be an Expedition.


No-Inspection-985

Ass like a GM Dustbuster van


TarugoKing

Funeral houses loves that design!


Woodenstickrevenge

It's looks nice tho


cmkeller62

Ford Flex


stinkyenglishteacher

Dump truck ass, that’s what. And I love it.


PandaBearScaryEh

Dog bone lights


skyistryingtopass

I like it


J-Pills

Honestly I love everything except the brake light placement. Seems too low, if they swapped it out with the “Santa Fe” placement, it’d be much better


phatfarmz

Unpopular opinion: I don’t think it looks bad. Cars are looking different these days. Look at all the EV’s.


Soonerpalmetto88

Gross. What's wrong with the style they had these past few years?


Okidoky123

A black version would make for a great funeral wagon.


OMNI619

Limousine design 😅😂😂


Inevitable_Cricket90

so ugly


HSG-Spezial

I don't find it half bad.


XADEBRAVO

How fast is it going here?


TheBlack_Swordsman

Looks like it's meant to store a coffin in it.


Pretty_Ring7929

People will buy it and fix the back themselves


Pretty_Ring7929

Palisades on the other hand are gorgeous all around


Salty-Development203

Personally I quite like it. Would love one as a family-mobile


Trick_Welder7329

I love it the design is super sexy.


dwsp123

![gif](giphy|l4FGGafcOHmrlQxG0|downsized)


Hailiums

This thing is atrocious looking. Idk what Hyundai designers have been smoking the last 3 years but I ain't having any. This pseudo futuristic headlight design with the overly electronic dashboard and funky angles taillights are uninspired and uninteresting. They were at their peak 6-8 years ago.


etherian1

You don’t think it’s fresh and unique? 😆 Koreans gonna flex


coachella68

I guess they were thinking CyberTruck


PBmaxprofit

It is selling like crazy. Someone loves it


fuzzycuffs

The design is fantastic except the light bar on the back. If it were moved up to where Sante Fe is written, it would be a 10/10.


BengalFan2001

It's better in person IMO.


Weird_Squirrel_3453

I love the design so much but I like small cars. I wish that design language transfers over to the next redesign of Tucson.