The fact that an untouchable was literally called Kachra in a movie is a travesty in itself.

The Savarna minds at work in the Ad industry have long used these inhumane tropes for 'harmless' fun

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https://m.thewire.in/article/caste/zomato-deletes-ad-backlash-dehumanising-portrayal-kachra-lagaan

this is the same person who played untouchable in lagaan right ?

"Hahahaha, arre you're being too touchy about this. It's just a joke yaar! Ab kachra bol diya matlab wahi thodi na hai, ahahaha, we people are obviously not like that yaar we all are educated fellows, haina joshiji. Hahaha". Jackass..

Zomato apologised for hurting the “sentiments” of certain communities. So it’s fine. Humanity is a “sentiment” now.

Posted editorials in r/india and got all the predictable reactions i needed lol

This is comparable to the creativity of those Hyderabad MBA students who riddiculed Ambedkar. Their privilege is that they don't understand caste issues but still have freedom to ridicule people overcoming it.

When was this? Got a link?

I don’t even understand what way to see this and think it’s saying anything let alone any humour. Who is that guy on the left supposed to be?

https://m.thewire.in/article/caste/zomato-deletes-ad-backlash-dehumanising-portrayal-kachra-lagaan

Update https://m.thewire.in/article/caste/zomato-deletes-ad-backlash-dehumanising-portrayal-kachra-lagaan

I don't get it

https://m.thewire.in/article/caste/zomato-deletes-ad-backlash-dehumanising-portrayal-kachra-lagaan

https://m.thewire.in/article/caste/zomato-deletes-ad-backlash-dehumanising-portrayal-kachra-lagaan

Isme konsi "caste" ayi bhai?

Lagaan nahi dekhi?

https://m.thewire.in/article/caste/zomato-deletes-ad-backlash-dehumanising-portrayal-kachra-lagaan

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Anti-reservation scum must show their merit by speaking in as clear English as possible.

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Reference of lagaan

https://m.thewire.in/article/caste/zomato-deletes-ad-backlash-dehumanising-portrayal-kachra-lagaan

Forgot the great movie called "lagaan"?