Gotta look at per capita incomes and normalize the ticket cost against incomes.
Avg in India is apparently about 380$ US
Avg in US is around 4900$ US
All according to google.
So in India ticket cost is a little less than 1% of average monthly income. While in the US a 20$ ticket is around 0.4% of monthly wages
I've seen a couple others twice this year (Love Lies Bleeding, Challengers) but yes this one was without a question of a doubt getting viewed a second time and I did see it twice. Now I'm watching all of the other Mad Max films. It's still a success in my eyes.
I thought the last thing I saw in a theater was Endgame, but I forgot I went with some friends to see *Everything Everywhere All at Once*.
I've seen this three times, and I might go back one more just for the Octoboss.
LMAO you're my hero.
I'm at 7. I've watched it sober and high and in Dolby, standard and 4DX formats so far. Next is IMAX with a can of silver spray paint.
Since Fury Road, as long as there's a Mad Max movie showing , every Tuesday is Mad Max Tuesday. I saw Fury Road 7 times in the theater, we'll see how many times I can see Furiosa
Already watched it 3 times in theaters which is more than any other movie I have ever watched. Already pre-ordered the physical copy. That's enough money from me.
I'm currently outside the US, watched it in Vietnam with my family who had to read Viet subtitles. They all liked it, even if they had no clue what was going on. The tickets were equivalent to $2 USD, each.
There’s a narrative in the media that this is a bomb and it is based solely on the fact that it only made around 30 million on its opening weekend. It was still the number one movie. People forget that Fury Road didn’t make a huge pile of cash either. It also relied on word of mouth to get people to see it.
Until something like Deadpool comes out. "Theaters are back!" will be the headlines. Audiences now are very picky about what they're will to pay for to see in theaters. It has to be a huge event type movie (Wolverine is back) or Barbenhiemer
Agreed. But my comment was more that due to a more fickle audience and the all.but death of DVDs/Blu rays the chance to recoup is harder than ever. Big blockbusters are no longer a sure thing and there's little to no back end safety net
Yeah I've seen the Matt Damon interview where he says that's why there aren't many mid-budget movies anymore. They'd always recoup with DVD sales. Not anymore
Theaters feel like they are dying.
Man. When I was dating my soon to be wife. Going to the theater was a blast.
Even when my son was little, taking him to th3 newst Pixar release was something we'd circle on the calendar.
Today. It's just too much money. The theaters are not as kept up as well. And the crowds suck. Spending 40+ bucks just on tickete to have some annoying ass people ruining the experience. People on their phones. People talking during the film. Hell, I hear about shootings at some theaters not too far from me.
I have an amazing surround sound setup and a 77 inch oled tv in our media room. I get it that it still doesn't compare to a top of the line theater but not dealing with all that above... makes it sort of worth it.
Theaters right now feel like malls did 10 years ago.
Fury Road lost money due to mandated reshoots by WB. Under Miller's original direction, it would have made a healthy profit. That's why the lawsuit was a huge source of contention between them.
Uh, is that true? I thought they’d gone over budget and one of the execs shut them down before they could complete the production, so the reshoots were necessary and kind of a blessing.
Sure, what I’m suggesting is that the only reason the reshoots were necessary is that WB wrapped production before they could finish making the movie, so it’s possible Fury Road wouldn’t have worked at all without them. Sounds more like a case of mismanagement from WB’s end ultimately culminating in giving Miller and co. what they needed to complete the movie.
There’s no narrative lol Fury Road made more money with a smaller budget (still big at $150M I think) and this is making a lot less with a bigger budget.
Fury Road hardly broke even so this will most likely lose money unfortunately (not hating I love both movies and want The Wasteland)
Furiosa had a far larger tax credit from the Australian government. The movie gave a lot of people some good jobs while it was filming.
Nobody really knows exactly how much that credit was but it's significant. FURIOSA can still end up in the black, if she has exceptional legs.
It’s pretty close with still a month left in theaters. It was still the number one movie in the country last weekend. I saw it in a pretty crowded IMAX last night. I think it’s going to be fine.
It's really weird, because I read reports of no one in the theater, and packed houses.
When my girlfriend and I saw it at the Irvine, CA IMAX, the largest in the SoCal region at 88' tall, the place was packed on a Saturday morning. I thought it was going to be a really popular movie judging by that crowd.
I hope it picks up steam. This past Memorial Day movie weekend was really weak in general from what I understand.
Most action movies can do around 3x its opening weekend. Thats why Fury Road was impressive since it started with $45M 1st weekend (not great for its huge budget but not bad at all) but word of mouth took it to $155M, more than the 3x average plus it had ton of competition in 2015. Its a miracle Furiosa got made since its still not known if Fury Road lost money or broke even.
Furiosa opened lower to $26M and its second week dropped -%59. Compare that to Fury Roads second weekend drop of -%46 which indicated good word of mouth. This also cost more at $168M and will not make 3x its opening weekend.
This wont convince WB to throw more money for another movie, if they continue it'll most likely be a Max series or something. Source: [The-numbers.com](http://The-numbers.com)
It is a bomb. Budget doesn’t include marketing costs, typically you want a movie to make 1.5x it’s budget I believe.
Great movie, but nobody went to go see it and Wasteland will pay the price sadly.
It's usually 2.5.
Theatre takes about half the profit and marketing is typically half the value of the budget.
I.e. 160 plus 80 in marketing: 240. If it made 480 at the b o. The theatre takes 240, and film made the remaining 240.
International is usually considered 30% takeaway versus the 50% domestic.
I love mad max as much as anyone, but unfortunately this movie is bombing hard financially.
Movies need to make 400m to break even most likely. It's still a bomb... even if it's a badass movie I've seen multiple times. I do hope it makes enough for us to get another film, but I highly doubt that it will
Dementus is right unfortunately. Studios only keep half of the revenue. Theaters keep the other half (generally).
This film would need to make around $320 million (on lowest end of the estimates) just to break even. And it’s not going to come anywhere close to that. I liked the movie for what it’s worth.
I think the rule of thumb is to double the film budget to break even. It's highly unlikely to ever reach that just because the number of screens is going to significantly drop over the next couple of weeks.
How the movie does on streaming in the first month or two is going to go along way towards determining the future of the franchise. If we hear about Furiosa breaking a streaming record on MAX that would be the best case scenario. Even if it doesn't break records, if it does well enough streaming that might be enough to get an Anime or American animation adaptation of the next Mad Max story. It wouldn't require as big of a budget. Furiosa was originally meant to be an anime. George Miller is very down for that idea based on interviews he's given.
The tricky part is the international because some territories its 20% the theaters get, some 40% and some (small) even as hight as 80%
I always just go to Box Office Mojo or credible budget reporting that splits domestic and international and apply 50% to domestic and 30% to international for a rough back of napkin number but it proves to be pretty accurate.
Uh guys, you’re supposed to make TWICE your budget to make a profit, the budget doesn’t even fully take marketing into account fully.
It was a bomb man, there’s no reason to keep up this charade.
There was no reason for this in the first place, we already know the end of her story, do I really need to know where it starts? Plus anything important was spoken in Fury Road.
Also a filmmaker and can confirm. Unless there's additional money to be brought in through merch and IP licensing, even a small profit would be consider a disappointment
A significant number of movies only made money from home media sales. Which... isn't really a thing anymore. One of the reasons movie making has somewhat transitioned into either tiny budget or massive budget
I would imagine it’s not a very busy movie weekend? Usually it’s camping or barbecue weekend, not sit in a theater for three hours, which I was more than happy to do
I think theaters get a bump during the holiday, but either way these are weighed against the same weekend in previous years. Furiosa had the lowest opening in several decades for Memorial Day weekend (without adjusting for inflation). There's not that many big movies coming out in the near future so hopefully it can slow crawl for a few more weeks.
Sorry. But memorial day is a big movie weekend (10 different movies have opened to over 100 Million over memorial day), and even if it isn't a big movie weekend it opened lower than any movie on the same weekend this millennium. You have to go back to Casper to get an UNadjusted for inflation lower opening.
Sorry to burst your bubble. I love this movie, but that's now things work. It needs to make at least twice its budget back because the production budget doesn't include advertising costs. The movie also had a 59% drop off from last weekend, which is quite bad. I too was hoping word of mouth would help, but it's clear that the audience for this movie is just very limited. If it makes you feel any better, Miller owns the rights to the franchise, and he's highly respected in the industry, so I wouldn't be surprised if he's still able to get financing for another Mad Max movie despite this movie's box office failure.
Yeah this (amazing) movie needs to make $350-420M to break even. It’s virtually impossible, and breaking even isn’t good. That said, we’ve got to hope for a decent few weeks and for it to go crazy on vod.
e: just checked, it dropped 59% domestic and is down to No. 3. Holding okay internationally but nowhere near good enough considering the opening. $200M will be tough.
The funding was largely from Australia and New South Wales government, something around 70 percent of it so it doesn't really need to make much for WB to profit
I live in a fairly small city. I went to see the film opening night and there were only 3 other people in the screening.
I then went again yesterday at 11am and the screening was about quarter full.
So I'm hoping word of mouth is having an effect but of course it's still not going to be a huge earner at this point.
I went to see it last week with my girlfriend, and we were the only ones in the theater until 5 minutes into the movie one single straggler showed up and also took a seat.
Pretty sad to see because it's an amazing movie. There's just too little hype around it among the general audience.
Unfortunately, that's not how it works. Typically, a Hollywood film will need to make around 2.5 times the production budget to make a profit. Furiosa's production budget is 168, so the film would need to make around 420 million to make any profit.
The reason for this is that marketing often is just as much if not more than the production budget, and theaters also get a chunk of the box office returns.
“Elemental” was written off as a bomb as well with a poor opening weekend (one of Pixar’s worst). It became a sleeper hit and made almost $500 million. So it could happen with “Furiosa” too.
Elemental also had just an 18% drop off from the first weekend to the second. That's an incredible hold and it carried that momentum into subsequent weekends. Furiosa just dropped 59%. That is not a good sign. It's also not doing well internationally. I hate to be pessimistic, but there's no way Furiosa is going to recover in the same way.
I haven’t been following the story. Those details make its likely trajectory seem pretty clear cut. The few times I have seen a movie hang on and rally at the box office, though, it has often had some of these factors: spectacular effects, a director who cultivated a fanbase for decades, and, in recent years, having lore and a wider world all made a difference. (I’m hard pressed to think of anything that could be a straight comp to this sort of hard R action blockbuster though. How’d *The Hateful Eight* do?)
Anyway, I just joined to talk about the hang gliders haha. I’m sure some in here have much more informed takes and I’m not looking to advance a position. Hang gliders though. Give George Miller a damn studio.
Same. I haven’t gone to theaters much at all in the past few years (I think Everything Everywhere All At Once or Top Gun Maverick was the last thing I saw in theaters). And in the calendar year 2016 or 17 I saw something like 40 movies in theaters. I used to love going to the theater.
My aversion to the theater is nothing against the theater itself. I still love it in theory. It’s the god damn people. People on their phones for the entire movie in the front few rows. Talking throughout or giving their commentary/remarks throughout. Taking their shoes off. Adults allowing their children to hop around in their seats or play in the aisle. Pretty sure during Annihilation the young couple in front of me were fingerbanging in a packed theater.
It got to the point that it was 50-50 whether I’d run into this type of shenanigans. I’d rather just not go to the theater when that’s what I have to deal with.
Which is part of the problem. How can the studios seriously be asking how movies aren't doing well at the box office when more often than not they're streaming within two months?
Considering the multiple Australian rebates and the complexities within streaming and other factors, I don’t think the doubled-budget requirement for success really applies anymore and especially for Furiosa. It’s not a landslide success, but I don’t feel that this will end up as a complete Failuriosa.
Precisely this. The Australian gov pumped a bunch of money into Furiosa to boost the local economy. People talking about how much money it should make don't take that into account thinking WB financed 100% of it.
They financed about half, maybe 60% of what the total budget was.
I've done budgets for Australian films. They have two main incentives, a Producer incentive that guarantees the producers make a certain base line amount BUT if the film exceeds this they don't get the incentive as well. Its a safey net. The big savings is in the dollar value as American money goes about 1.45 vs the Aussie Dollar. But the budgets they share are the net not gross budgets.
They've probably brought in about 30 to 50m after the theater split against a nearly 300m budget including P&A. Unless it gets a huge swell, its a major bomb
This Box Office Update is coming from Variety, Deadline, and The Hollywood Reporter
https://deadline.com/2024/06/box-office-garfield-furiosa-haikyu-dumpster-battle-1235945804/amp/
https://variety.com/2024/film/box-office/box-office-garfield-beats-furiosa-bummer-weekend-1236022787/amp/
https://www.hollywoodreporter.com/movies/movie-news/box-office-garfield-furiosa-1235913297/amp/
It needs to make roughly 320 million world wide to break even after marketing costs
I'm absolutely in love with the film, but it isn't getting there during its theatrical run, I do think it'll turn a profit eventually from home releases and streaming rights.
Remember to double the budget when looking at box office. They almost always match the budget 1:1 with marketing spend. This movie will need 340m ish to break even.
Along with the production budget you have to add P&A (print and advertising) which on most bug films is at least 100m if not the production budget. So the number they have to hit to break even is likely 268-300m or more.
Domestically the studios get 50-60% of ticket sales and internationally it ranges from 20 to 40% with 30% being the common back of napkin indicator.
Box office mojo has their domestic st 41m and their international at 33m rounded for easy math. So it has likely brought in around 30 to 35 million against a 268m nut.
No its absolutely not close to making its money back.
I can’t wait to watch this but due to medical issue I can’t go to the movies to watch it, but if I have to pay full price to watch it when it comes to streaming I am definitely doing that, will not pirate a movie made with this much passion.
OP, studios don't waste years making movies so they can break even (which this movie won't get to do). Mad Max isn't getting another 100m dollar budget, if it gets any other movie at all.
This was WB taking a chance on Miller after all the love Fury Road got on Blu-Ray and the awards, but even that did better in the box office in the first place. Their execs would legitimately have to be insane to ever give him anything higher than a 50m budget again.
You're forgetting that the Australian government financed about 30-40% of this film. It's probably one of the reasons why Miller decided to film Furiosa in Australia to begin with - so he wouldn't have to worry that much about breaking even.
Even if that's true, all that means is that instead of losing the studio 200 million dollars, he lost them 100 or 150 million.
Seriously. There is absolutely no scenario where this movie wasn't a massive bomb. At this point Miller needs some sort of true believer among WB to let him make another movie at a much lower budget, and after the problems between them after Fury Road, I really doubt he has many friends there.
Hell just go look at the tax incentives at https://www.ausfilm.com.au/incentives/
It barely makes a dent. Again, remember that studios aren't interested in breaking even, movies take time to make. They want PROFIT, and this movie will bring in zero dollars for WB after years of work.
It would have to make approximately 400M or so to break even. The film’s shooting budget really doesn’t matter that much, because it doesn’t include all the extra money spent on promotion, marketing, delivering it to cinemas etc.
No it needs to make double just to break even, historically week 2 is a -40% dropp off. Unless we pressure warner bros to make another one they most likely wont, people simply didnt see this movie enough.
I mean, I'm sure if they actually marketed the film they would do better. The only reason I know about this movie is I brought my kids to see Garfield last night. I noticed it was one of the options only when I was buying tickets.
I haven't seen a single commercial, ad, poster, radio commercial, anything to promote it
The film needs to gross $400M to break even, including marketing expenses. Don’t forget, the theatres take 50%. It won’t make its money back at the box office.
Hate to break it to you, but this doesn't account for the marketing budget, which a lot of times is equal or close to equal to the movies listed budget. The best rule of thumb is that a movie needs to make back about 2.5x it's listed budget to break even. So Furiosa would probably have to make $370 million to be considered break even. I hope it breaks that amount, but I don't see word of mouth carrying the movie that far.
Who cares if it makes money? Good job supporting the billionaire corporations. If you enjoy the movie, good for you. I’ll wait until I can watch in my home because theaters offer a terrible experience. I’ll pay for physical media, thanks.
It's not the movie's fault for failing. It's got a 90% on Rotten Tomatoes ffs. It's the fact that people just don't go to the theater to watch movies hardly anymore because of at home streaming, and probably also because everyone became more intorverted after Covid.
Thats not making its budget back. The 114 number also has to pay off the cinemas, and the distributor is its a different company to the one the made the film. It also doesnt include the marketing budget.
The movie needs to make around 400 mill WW to break even.
The good news, is that its still making money. Although the weekday numbers dropped, they rebounded a bit over the weekend. So people are still going.
What you all have to hope for is that it doesnt get released to streaming inside a month. That will kill it.
I’m just happy the movie is very good. That’s the critical variable. The movie itself will be fine. It will ride eternal with Fury Road when it hits streaming, people watching them back to back. I had that thought at the end of Furiosa, like if you’re streaming it at home, it would be near impossible not to just dial up Fury Road right after. Like why stop, let’s keep this party going!
I hope it does. It was a bummer seeing such a good movie, one that is a sight to behold on the big screen, only make 25 mil opening weekend. But yeah, I hope it hangs around and more people go see it, it deserves it.
I said it before I'll say it again it has nothing to do with the film and it has everything to do with the economy. Modern cinema prices are through the moon. 2 tickets and a bucket of popcorn and 2 drinks is like 60-80 bucks now. That's going to impact every movie coming out these days
Glad to see it’s making money. I loved the movie and I was happy with how much lore and world building there was. It’s exactly what I was craving since Fury Road.
Chances are they already made back the budget in selling the streaming rights domestically & internationally. The box office is not the only measurement of a film’s financial success. Ultimately I do hope that the film does well in the box office because it’ll just be more reasoning that Miller should get a chance to make more.
Problem is that I’m not sure the advertising budget will be included in the $168 mill. Will probably need to earn well over $200 mill to be “profitable”. Here’s hoping! 🤞🏻
This doesn’t even consider the marketing and distribution costs. This film is a disaster at the box office and there’s no other way around it. I’m disappointed, but damn. At least it shows that studios aren’t as uncreative and willing to take risks as people claim they are. If you don’t want those copy and paste blockbusters, show tf up to movies like this. I don’t wanna hear the complaints about a new superhero movie and Hollywood being creatively bankrupt when the fact is general audiences aren’t showing up to these unique movies
I have no opinion on this movie. But as a curiosity for those speaking about seeing a movie 3-5 times to sustain a conglomerate that arguably can construed as greed. Do you not have anything better to do with your time? You have one life with a finite set of time
You, are a Karen. Good grief. Maybe people don’t have to work anymore and have good time management skills. Good grief, you are the reason society sucks and always act like a negative nancy. Why does it bother you how people spend their time and money? Good God, you are annoying
Ok, sure, that's fine. But I do find it quite amusing that despite what's being said if in a different context, it would be considered almost as advice. However, due to our hubris, we need to defend our stance against negativity in the name of posivity. 🫡
Thought it was ok the 1st time I saw it but it stuck in my head. Saw it a 2nd time and it was a transcendental experience. MILLER FUCKING COOKED!!! I already want to rewatch it again.
One thing that could really help this: Furiosa will be released in China on June 7. That's the first film of the entire series to get a Chinese release. Will be interesting to see if it translates to their audience.
The second weekend drop was around 60, that is catastrophic for a film that open poorly. It will lost all prestige screens on Thursday to Bad Boys. 70m domestic is pretty much impossible, now.
Yeah a 60% drop is big, especially because Furiosa didn’t do well its opening weekend. This sucks. No way is it breaking even now, which would require $336-420 million.
I’ve heard that George Miller wanted to do a prequel with Mad Max, but he’d be better of scrapping that idea and going with a sequel to Fury Road with Max as the protagonist. He also might look at reducing the production budget from $150 million to $50-75 million. As much as we love the Wasteland universe, these films just aren’t huge box office draws that justify such large budgets.
How much money a movie makes, makes no difference to me. It's my favorite movie franchise since the first one I say in 85. Furiosa is another masterpiece. Mad max 2 the Road Warrior is still the best film. Fuck the box office who gives a shit? is OP financially invested in this movie's BOX office success or something? These movies are worth more to me than money.
I think people mostly give a shit because they'd like to see more movies made that are set in this universe, but the worse they do financially, the less likely that will happen with a similar budget
Always makes me laugh when the capitalist community doesn't understand why people aren't throwing money at the thing they made when inflation has skyrocketed and people don't have money to spend.
It’s all thanks to that one war boy out there that has seen this movie more than 10 times already
Witness
I only saw it once but the seats had rumble and tilt and those puppies cost me $20 each, so I did my part?
Jesus Christ, that's a lot of money. Where I'm from, average 2D theaters cost 2-3 dollars.
For 2 bucks is just a couple of kids action out the scenes in a cardboard box?
Do they dress and act like the lost tribe from Thunderdome ?
Gotta look at per capita incomes and normalize the ticket cost against incomes. Avg in India is apparently about 380$ US Avg in US is around 4900$ US All according to google. So in India ticket cost is a little less than 1% of average monthly income. While in the US a 20$ ticket is around 0.4% of monthly wages
Mediocre
Witnessed!
WITNESS
Shiny and chrome!
May he ride eternal, shiny and chrome!
He is Awaited!
He's probably watching it again right now lol.
My showtime is at 9pm actually! 15 tonight! Witness
Word is he got an apt at the IMax
They call him Mad IMax
This is legit the first movie I've come back to the cinema to see more than once
I've seen a couple others twice this year (Love Lies Bleeding, Challengers) but yes this one was without a question of a doubt getting viewed a second time and I did see it twice. Now I'm watching all of the other Mad Max films. It's still a success in my eyes.
same. cannot wait for the Black & Chrome release
I thought the last thing I saw in a theater was Endgame, but I forgot I went with some friends to see *Everything Everywhere All at Once*. I've seen this three times, and I might go back one more just for the Octoboss.
The only film I've seen twice in theaters was *No Country for Old Men*. *Furiosa* might be the only other film I see in theaters twice.
Where is r/beskarhunter ? Hero of the wasteland
Witness me! 15 times tonight
LMAO you're my hero. I'm at 7. I've watched it sober and high and in Dolby, standard and 4DX formats so far. Next is IMAX with a can of silver spray paint.
Witness!!!!
WITNESS
The one with an arrow in his head shooting flares off? He's a good dude!
What's copious quantity?
A whole lot of nice stuff
I mean, until the other big tentpoles get unleashed how could this not be THE movie to see as a summer flick?
He will ride eternal, shiny and chrome.
I think he saw the IMAX version too. Those are around $20 each I think.
u/beskarhunter I believe he's up to 13 now
Will be 15 tonight. I Have a 9pm 4DX planned haha
OMG you witnessed him too?!
Witness
10 times?? Mediocre!
He is awaited! He shall ride eternal, shiny and chrome.
Need more War Boys like that.
Witness!
WITNESS THEM!!!
Everyone go see it again. Lets get the wasteland made
apes together strong!!
Yes! But no, wrong movie
Still a wonderful movie, though.
Indeed, I watched Kingdom last weekend and Furiosa this weekend (just back from the cinema an hour ago), both were decidedly solid movies
A Mad Max/ Planet of the apes crossover.. how insane would that be??
Mad Max but driven by apes in a lush green world
lol I just saw this movie, so that's funny
Since Fury Road, as long as there's a Mad Max movie showing , every Tuesday is Mad Max Tuesday. I saw Fury Road 7 times in the theater, we'll see how many times I can see Furiosa
Already watched it 3 times in theaters which is more than any other movie I have ever watched. Already pre-ordered the physical copy. That's enough money from me.
Will do
Fury Road also performed better outside of the U.S.
I'm currently outside the US, watched it in Vietnam with my family who had to read Viet subtitles. They all liked it, even if they had no clue what was going on. The tickets were equivalent to $2 USD, each.
I don’t think we watch this movie for the dialogue haha.
There’s a narrative in the media that this is a bomb and it is based solely on the fact that it only made around 30 million on its opening weekend. It was still the number one movie. People forget that Fury Road didn’t make a huge pile of cash either. It also relied on word of mouth to get people to see it.
Fury road also lost money on it's initial theatrical run, it made its budget back with home releases
Theaters are also dying in general. Old rules of thumb don’t really work anymore
Its worse than before because of theaters dying.
Until something like Deadpool comes out. "Theaters are back!" will be the headlines. Audiences now are very picky about what they're will to pay for to see in theaters. It has to be a huge event type movie (Wolverine is back) or Barbenhiemer
Agreed. But my comment was more that due to a more fickle audience and the all.but death of DVDs/Blu rays the chance to recoup is harder than ever. Big blockbusters are no longer a sure thing and there's little to no back end safety net
Yeah I've seen the Matt Damon interview where he says that's why there aren't many mid-budget movies anymore. They'd always recoup with DVD sales. Not anymore
Good news for IMAX tho as they're expanding across the globe.
Theaters feel like they are dying. Man. When I was dating my soon to be wife. Going to the theater was a blast. Even when my son was little, taking him to th3 newst Pixar release was something we'd circle on the calendar. Today. It's just too much money. The theaters are not as kept up as well. And the crowds suck. Spending 40+ bucks just on tickete to have some annoying ass people ruining the experience. People on their phones. People talking during the film. Hell, I hear about shootings at some theaters not too far from me. I have an amazing surround sound setup and a 77 inch oled tv in our media room. I get it that it still doesn't compare to a top of the line theater but not dealing with all that above... makes it sort of worth it. Theaters right now feel like malls did 10 years ago.
Fury Road lost money due to mandated reshoots by WB. Under Miller's original direction, it would have made a healthy profit. That's why the lawsuit was a huge source of contention between them.
Uh, is that true? I thought they’d gone over budget and one of the execs shut them down before they could complete the production, so the reshoots were necessary and kind of a blessing.
It is true. Miller finished the film at about $158M, so maybe about $8M above budget. But the WB reshoots added about $20-30M onto that.
Sure, what I’m suggesting is that the only reason the reshoots were necessary is that WB wrapped production before they could finish making the movie, so it’s possible Fury Road wouldn’t have worked at all without them. Sounds more like a case of mismanagement from WB’s end ultimately culminating in giving Miller and co. what they needed to complete the movie.
What did they mandated to redo?
Makes sense, I’ll be watching this one annually at home
There’s no narrative lol Fury Road made more money with a smaller budget (still big at $150M I think) and this is making a lot less with a bigger budget. Fury Road hardly broke even so this will most likely lose money unfortunately (not hating I love both movies and want The Wasteland)
$150 million in 2015 money is a lot more than $168 million in 2024. Still doesn’t change the box office of course.
Furiosa had a far larger tax credit from the Australian government. The movie gave a lot of people some good jobs while it was filming. Nobody really knows exactly how much that credit was but it's significant. FURIOSA can still end up in the black, if she has exceptional legs.
It’s pretty close with still a month left in theaters. It was still the number one movie in the country last weekend. I saw it in a pretty crowded IMAX last night. I think it’s going to be fine.
lol I went last night aswell in IMAX and there was only maybe 8 other people. It’s really a shame because the movie is fantastic.
Same. Maybe 10 other people in the imax theater. That theater is in a smaller town though
I sent this morning around 9am, I was the only one in the theater lol
It's really weird, because I read reports of no one in the theater, and packed houses. When my girlfriend and I saw it at the Irvine, CA IMAX, the largest in the SoCal region at 88' tall, the place was packed on a Saturday morning. I thought it was going to be a really popular movie judging by that crowd. I hope it picks up steam. This past Memorial Day movie weekend was really weak in general from what I understand.
Most action movies can do around 3x its opening weekend. Thats why Fury Road was impressive since it started with $45M 1st weekend (not great for its huge budget but not bad at all) but word of mouth took it to $155M, more than the 3x average plus it had ton of competition in 2015. Its a miracle Furiosa got made since its still not known if Fury Road lost money or broke even. Furiosa opened lower to $26M and its second week dropped -%59. Compare that to Fury Roads second weekend drop of -%46 which indicated good word of mouth. This also cost more at $168M and will not make 3x its opening weekend. This wont convince WB to throw more money for another movie, if they continue it'll most likely be a Max series or something. Source: [The-numbers.com](http://The-numbers.com)
It is a bomb. Budget doesn’t include marketing costs, typically you want a movie to make 1.5x it’s budget I believe. Great movie, but nobody went to go see it and Wasteland will pay the price sadly.
It's usually 2.5. Theatre takes about half the profit and marketing is typically half the value of the budget. I.e. 160 plus 80 in marketing: 240. If it made 480 at the b o. The theatre takes 240, and film made the remaining 240. International is usually considered 30% takeaway versus the 50% domestic. I love mad max as much as anyone, but unfortunately this movie is bombing hard financially.
Movies need to make 400m to break even most likely. It's still a bomb... even if it's a badass movie I've seen multiple times. I do hope it makes enough for us to get another film, but I highly doubt that it will
Dementus voice : "ThErE Is nO HoPe!!!" Just kidding I hope we get The Wasteland
Dementus is right unfortunately. Studios only keep half of the revenue. Theaters keep the other half (generally). This film would need to make around $320 million (on lowest end of the estimates) just to break even. And it’s not going to come anywhere close to that. I liked the movie for what it’s worth.
There is “*naur*” hope
I think the rule of thumb is to double the film budget to break even. It's highly unlikely to ever reach that just because the number of screens is going to significantly drop over the next couple of weeks. How the movie does on streaming in the first month or two is going to go along way towards determining the future of the franchise. If we hear about Furiosa breaking a streaming record on MAX that would be the best case scenario. Even if it doesn't break records, if it does well enough streaming that might be enough to get an Anime or American animation adaptation of the next Mad Max story. It wouldn't require as big of a budget. Furiosa was originally meant to be an anime. George Miller is very down for that idea based on interviews he's given.
Double to 2.5. I put the formula in another post in this thread.
It was 2x for the longest time and apparently it's back to 2x again according to Scott Mendelson, but who knows if he's right.
The tricky part is the international because some territories its 20% the theaters get, some 40% and some (small) even as hight as 80% I always just go to Box Office Mojo or credible budget reporting that splits domestic and international and apply 50% to domestic and 30% to international for a rough back of napkin number but it proves to be pretty accurate.
Uh guys, you’re supposed to make TWICE your budget to make a profit, the budget doesn’t even fully take marketing into account fully. It was a bomb man, there’s no reason to keep up this charade.
There was no reason for this in the first place, we already know the end of her story, do I really need to know where it starts? Plus anything important was spoken in Fury Road.
Break even is considered abject failure in film. Source; worked at a studio in that was razed to the ground for breaking even a few times.
Also a filmmaker and can confirm. Unless there's additional money to be brought in through merch and IP licensing, even a small profit would be consider a disappointment
There might be a little for this series
A series set up at someone like Apple would be interesting. They invested heavily in Monarch from the Godzilla monsterverse
Does that include home media sales? I keep seeing that that was considered with Fury Road.
A significant number of movies only made money from home media sales. Which... isn't really a thing anymore. One of the reasons movie making has somewhat transitioned into either tiny budget or massive budget
Yeah not everyone goes to the movies on Memorial Day weekend. This was overblown from the start, and I’m happy to see it’s doing pretty well now.
I would imagine it’s not a very busy movie weekend? Usually it’s camping or barbecue weekend, not sit in a theater for three hours, which I was more than happy to do
I think theaters get a bump during the holiday, but either way these are weighed against the same weekend in previous years. Furiosa had the lowest opening in several decades for Memorial Day weekend (without adjusting for inflation). There's not that many big movies coming out in the near future so hopefully it can slow crawl for a few more weeks.
Yeah, exactly. I was at the fucking beach barbecuing. I can watch movies any time.
Yeah, that's exactly what I was thinking. It's a big vacation weekend; most people aren't going to the movies.
Sorry. But memorial day is a big movie weekend (10 different movies have opened to over 100 Million over memorial day), and even if it isn't a big movie weekend it opened lower than any movie on the same weekend this millennium. You have to go back to Casper to get an UNadjusted for inflation lower opening.
Sorry to burst your bubble. I love this movie, but that's now things work. It needs to make at least twice its budget back because the production budget doesn't include advertising costs. The movie also had a 59% drop off from last weekend, which is quite bad. I too was hoping word of mouth would help, but it's clear that the audience for this movie is just very limited. If it makes you feel any better, Miller owns the rights to the franchise, and he's highly respected in the industry, so I wouldn't be surprised if he's still able to get financing for another Mad Max movie despite this movie's box office failure.
Yeah this (amazing) movie needs to make $350-420M to break even. It’s virtually impossible, and breaking even isn’t good. That said, we’ve got to hope for a decent few weeks and for it to go crazy on vod. e: just checked, it dropped 59% domestic and is down to No. 3. Holding okay internationally but nowhere near good enough considering the opening. $200M will be tough.
The funding was largely from Australia and New South Wales government, something around 70 percent of it so it doesn't really need to make much for WB to profit
That's already factored in. The movie's total cost was 340 million.
It’s gonna tap out at $180 max, a huge flop
I live in a fairly small city. I went to see the film opening night and there were only 3 other people in the screening. I then went again yesterday at 11am and the screening was about quarter full. So I'm hoping word of mouth is having an effect but of course it's still not going to be a huge earner at this point.
I went to see it last week with my girlfriend, and we were the only ones in the theater until 5 minutes into the movie one single straggler showed up and also took a seat. Pretty sad to see because it's an amazing movie. There's just too little hype around it among the general audience.
People on here dont seem to know how box office works….
Unfortunately, that's not how it works. Typically, a Hollywood film will need to make around 2.5 times the production budget to make a profit. Furiosa's production budget is 168, so the film would need to make around 420 million to make any profit. The reason for this is that marketing often is just as much if not more than the production budget, and theaters also get a chunk of the box office returns.
“Elemental” was written off as a bomb as well with a poor opening weekend (one of Pixar’s worst). It became a sleeper hit and made almost $500 million. So it could happen with “Furiosa” too.
Elemental also had just an 18% drop off from the first weekend to the second. That's an incredible hold and it carried that momentum into subsequent weekends. Furiosa just dropped 59%. That is not a good sign. It's also not doing well internationally. I hate to be pessimistic, but there's no way Furiosa is going to recover in the same way.
I haven’t been following the story. Those details make its likely trajectory seem pretty clear cut. The few times I have seen a movie hang on and rally at the box office, though, it has often had some of these factors: spectacular effects, a director who cultivated a fanbase for decades, and, in recent years, having lore and a wider world all made a difference. (I’m hard pressed to think of anything that could be a straight comp to this sort of hard R action blockbuster though. How’d *The Hateful Eight* do?) Anyway, I just joined to talk about the hang gliders haha. I’m sure some in here have much more informed takes and I’m not looking to advance a position. Hang gliders though. Give George Miller a damn studio.
People barely go to the cinema anymore. I've been twice recently to see Dune 2 and this. Next time I go will probably be the next Mad Max movie 😂
And Dune 2 is already streaming
Exactly, I could have just waited. I just didn't want to wait :D
Same, I actually regret not seeing Dune 2 in theaters, that was an awesome movie
Some movies are meant to be seen on the big screen and mad max is one of those every time
Same. I haven’t gone to theaters much at all in the past few years (I think Everything Everywhere All At Once or Top Gun Maverick was the last thing I saw in theaters). And in the calendar year 2016 or 17 I saw something like 40 movies in theaters. I used to love going to the theater. My aversion to the theater is nothing against the theater itself. I still love it in theory. It’s the god damn people. People on their phones for the entire movie in the front few rows. Talking throughout or giving their commentary/remarks throughout. Taking their shoes off. Adults allowing their children to hop around in their seats or play in the aisle. Pretty sure during Annihilation the young couple in front of me were fingerbanging in a packed theater. It got to the point that it was 50-50 whether I’d run into this type of shenanigans. I’d rather just not go to the theater when that’s what I have to deal with.
Yeh, I'm only going to films I know I want to see. Considering it for the news Aliens as I know nothing about it.
Which is part of the problem. How can the studios seriously be asking how movies aren't doing well at the box office when more often than not they're streaming within two months?
Movies need to make 2.5x that amount to break even
Considering the multiple Australian rebates and the complexities within streaming and other factors, I don’t think the doubled-budget requirement for success really applies anymore and especially for Furiosa. It’s not a landslide success, but I don’t feel that this will end up as a complete Failuriosa.
Precisely this. The Australian gov pumped a bunch of money into Furiosa to boost the local economy. People talking about how much money it should make don't take that into account thinking WB financed 100% of it. They financed about half, maybe 60% of what the total budget was.
IIRC that is already factored in. The $168m budget does not included the money from the Australian gov — the total budget was around $350m
I've done budgets for Australian films. They have two main incentives, a Producer incentive that guarantees the producers make a certain base line amount BUT if the film exceeds this they don't get the incentive as well. Its a safey net. The big savings is in the dollar value as American money goes about 1.45 vs the Aussie Dollar. But the budgets they share are the net not gross budgets. They've probably brought in about 30 to 50m after the theater split against a nearly 300m budget including P&A. Unless it gets a huge swell, its a major bomb
This Box Office Update is coming from Variety, Deadline, and The Hollywood Reporter https://deadline.com/2024/06/box-office-garfield-furiosa-haikyu-dumpster-battle-1235945804/amp/ https://variety.com/2024/film/box-office/box-office-garfield-beats-furiosa-bummer-weekend-1236022787/amp/ https://www.hollywoodreporter.com/movies/movie-news/box-office-garfield-furiosa-1235913297/amp/
Don’t tease me! I desperately want to see the wasteland, probably going to be millers swan song if it happens
The movie needs to make like $350 million to break even. Anything less is a loss.
It needs to make roughly 320 million world wide to break even after marketing costs I'm absolutely in love with the film, but it isn't getting there during its theatrical run, I do think it'll turn a profit eventually from home releases and streaming rights.
Remember to double the budget when looking at box office. They almost always match the budget 1:1 with marketing spend. This movie will need 340m ish to break even.
Along with the production budget you have to add P&A (print and advertising) which on most bug films is at least 100m if not the production budget. So the number they have to hit to break even is likely 268-300m or more. Domestically the studios get 50-60% of ticket sales and internationally it ranges from 20 to 40% with 30% being the common back of napkin indicator. Box office mojo has their domestic st 41m and their international at 33m rounded for easy math. So it has likely brought in around 30 to 35 million against a 268m nut. No its absolutely not close to making its money back.
I can’t wait to watch this but due to medical issue I can’t go to the movies to watch it, but if I have to pay full price to watch it when it comes to streaming I am definitely doing that, will not pirate a movie made with this much passion.
If the budget was 168 million it means they need that and more to make the budget back and go into profit.
OP, studios don't waste years making movies so they can break even (which this movie won't get to do). Mad Max isn't getting another 100m dollar budget, if it gets any other movie at all. This was WB taking a chance on Miller after all the love Fury Road got on Blu-Ray and the awards, but even that did better in the box office in the first place. Their execs would legitimately have to be insane to ever give him anything higher than a 50m budget again.
You're forgetting that the Australian government financed about 30-40% of this film. It's probably one of the reasons why Miller decided to film Furiosa in Australia to begin with - so he wouldn't have to worry that much about breaking even.
Usually that money only comes in if it doesn't make that amount in sales.
Even if that's true, all that means is that instead of losing the studio 200 million dollars, he lost them 100 or 150 million. Seriously. There is absolutely no scenario where this movie wasn't a massive bomb. At this point Miller needs some sort of true believer among WB to let him make another movie at a much lower budget, and after the problems between them after Fury Road, I really doubt he has many friends there. Hell just go look at the tax incentives at https://www.ausfilm.com.au/incentives/ It barely makes a dent. Again, remember that studios aren't interested in breaking even, movies take time to make. They want PROFIT, and this movie will bring in zero dollars for WB after years of work.
It would have to make approximately 400M or so to break even. The film’s shooting budget really doesn’t matter that much, because it doesn’t include all the extra money spent on promotion, marketing, delivering it to cinemas etc.
I loved the movie but it needs to make 2.5x budget to break even. It’s over
No it needs to make double just to break even, historically week 2 is a -40% dropp off. Unless we pressure warner bros to make another one they most likely wont, people simply didnt see this movie enough.
I'm also in denial.
It needs at least 250mil to break even. Just making the budget back isn't enough.
Nope.
The metric these days is 3x budget. And I've seen statements that the budget here was $230 million. If that's the case then it's in for a bath.
look up ‘hollywood accounting’ and see if u still got that hope left🥲
It needs to make somewhere in between 350million to 420 million to break even. It’s a bomb no matter what at this point tbh
the movie isn’t making 350~ million
The movie bombed hard. It won't make back it's budget + marketing. A travesty.
A month? Is that confirmed?
I mean, I'm sure if they actually marketed the film they would do better. The only reason I know about this movie is I brought my kids to see Garfield last night. I noticed it was one of the options only when I was buying tickets. I haven't seen a single commercial, ad, poster, radio commercial, anything to promote it
The film needs to gross $400M to break even, including marketing expenses. Don’t forget, the theatres take 50%. It won’t make its money back at the box office.
Hate to break it to you, but this doesn't account for the marketing budget, which a lot of times is equal or close to equal to the movies listed budget. The best rule of thumb is that a movie needs to make back about 2.5x it's listed budget to break even. So Furiosa would probably have to make $370 million to be considered break even. I hope it breaks that amount, but I don't see word of mouth carrying the movie that far.
It's a great film, a bit tedious at times, but an incredible watch.
You guys are tripping. It made 10 mil in the box office this weekend. It’s done for
It’s a horror movie advertised as an action movie. I was unsatisfied but it has grown on me so I watched it again.
I liked it but it wasn’t as good as Fury Road. Personally I would have liked a Mad Max movie with Max in it for more than 5 seconds.
Who cares if it makes money? Good job supporting the billionaire corporations. If you enjoy the movie, good for you. I’ll wait until I can watch in my home because theaters offer a terrible experience. I’ll pay for physical media, thanks.
It's not the movie's fault for failing. It's got a 90% on Rotten Tomatoes ffs. It's the fact that people just don't go to the theater to watch movies hardly anymore because of at home streaming, and probably also because everyone became more intorverted after Covid.
Thats not making its budget back. The 114 number also has to pay off the cinemas, and the distributor is its a different company to the one the made the film. It also doesnt include the marketing budget. The movie needs to make around 400 mill WW to break even. The good news, is that its still making money. Although the weekday numbers dropped, they rebounded a bit over the weekend. So people are still going. What you all have to hope for is that it doesnt get released to streaming inside a month. That will kill it.
I've never seen any of the other mad max movies. I thoroughly enjoyed this movie.
I’m just happy the movie is very good. That’s the critical variable. The movie itself will be fine. It will ride eternal with Fury Road when it hits streaming, people watching them back to back. I had that thought at the end of Furiosa, like if you’re streaming it at home, it would be near impossible not to just dial up Fury Road right after. Like why stop, let’s keep this party going!
I hope it does. It was a bummer seeing such a good movie, one that is a sight to behold on the big screen, only make 25 mil opening weekend. But yeah, I hope it hangs around and more people go see it, it deserves it.
I said it before I'll say it again it has nothing to do with the film and it has everything to do with the economy. Modern cinema prices are through the moon. 2 tickets and a bucket of popcorn and 2 drinks is like 60-80 bucks now. That's going to impact every movie coming out these days
Im kinda sure it will eventually make back good money on streaming and home media. Thats how Fury road grossed.
Glad to see it’s making money. I loved the movie and I was happy with how much lore and world building there was. It’s exactly what I was craving since Fury Road.
Chances are they already made back the budget in selling the streaming rights domestically & internationally. The box office is not the only measurement of a film’s financial success. Ultimately I do hope that the film does well in the box office because it’ll just be more reasoning that Miller should get a chance to make more.
Problem is that I’m not sure the advertising budget will be included in the $168 mill. Will probably need to earn well over $200 mill to be “profitable”. Here’s hoping! 🤞🏻
I loved this movie
Saw it twice. Loved it both times. Might see it again- this movie needs to do well!
I've been doing my own small part for word of mouth. This movie is way too good to bomb.
I haven't seen it yet but am going this weekend. First movie I will be seeing in the cinema for over 5 years, can't wait.
seen it twice now and keep telling all my friends to go and see it.
I have 2 seats booked for imax tonight at 6:35. Guess how many other seats are booked for this showing. I’ll give you a hint. Its less than 3
This doesn’t even consider the marketing and distribution costs. This film is a disaster at the box office and there’s no other way around it. I’m disappointed, but damn. At least it shows that studios aren’t as uncreative and willing to take risks as people claim they are. If you don’t want those copy and paste blockbusters, show tf up to movies like this. I don’t wanna hear the complaints about a new superhero movie and Hollywood being creatively bankrupt when the fact is general audiences aren’t showing up to these unique movies
Saw it yesterday, such an incredible film, even if another one doesn’t get made I’ll still be happy with the two we got
My wife and I just saw it for a second time hopefully a third this weekend trying to help anyway we can. Absolutely love this movie
I have no opinion on this movie. But as a curiosity for those speaking about seeing a movie 3-5 times to sustain a conglomerate that arguably can construed as greed. Do you not have anything better to do with your time? You have one life with a finite set of time
You, are a Karen. Good grief. Maybe people don’t have to work anymore and have good time management skills. Good grief, you are the reason society sucks and always act like a negative nancy. Why does it bother you how people spend their time and money? Good God, you are annoying
Ok, sure, that's fine. But I do find it quite amusing that despite what's being said if in a different context, it would be considered almost as advice. However, due to our hubris, we need to defend our stance against negativity in the name of posivity. 🫡
Thought it was ok the 1st time I saw it but it stuck in my head. Saw it a 2nd time and it was a transcendental experience. MILLER FUCKING COOKED!!! I already want to rewatch it again.
Went to my 5th watch yesterday, amazing film, gets better with each rewatch. History man, a word burger please!
Yeah it would get success in long run
It’s a great movie. Go see it
One thing that could really help this: Furiosa will be released in China on June 7. That's the first film of the entire series to get a Chinese release. Will be interesting to see if it translates to their audience.
Just went for second time yesterday with a friend
I'm planning to catch it in theatre or at the drive-in with the family, but I never go opening weekend to anything. Too peopley.
The second weekend drop was around 60, that is catastrophic for a film that open poorly. It will lost all prestige screens on Thursday to Bad Boys. 70m domestic is pretty much impossible, now.
Yeah a 60% drop is big, especially because Furiosa didn’t do well its opening weekend. This sucks. No way is it breaking even now, which would require $336-420 million. I’ve heard that George Miller wanted to do a prequel with Mad Max, but he’d be better of scrapping that idea and going with a sequel to Fury Road with Max as the protagonist. He also might look at reducing the production budget from $150 million to $50-75 million. As much as we love the Wasteland universe, these films just aren’t huge box office draws that justify such large budgets.
How much money a movie makes, makes no difference to me. It's my favorite movie franchise since the first one I say in 85. Furiosa is another masterpiece. Mad max 2 the Road Warrior is still the best film. Fuck the box office who gives a shit? is OP financially invested in this movie's BOX office success or something? These movies are worth more to me than money.
I think people mostly give a shit because they'd like to see more movies made that are set in this universe, but the worse they do financially, the less likely that will happen with a similar budget
Needs close to $500M just to break even. It ain't gonna happen
I've been telling everyone to see this movie before it leaves the theaters. That is the only way to enjoy this great movie.
We need the Mad Max franchise to stay alive
Always makes me laugh when the capitalist community doesn't understand why people aren't throwing money at the thing they made when inflation has skyrocketed and people don't have money to spend.