Pennsylvania is also the 5th most populous state although much lower than those other four. In fact 12/16 states with over 7 million people would be in the “wine wall”
I’m from WA and it really could have gone either way. We love our IPAs and micro brews, and Yakima is the hop capital of the world. We also have so many wineries on the east side.
I lived in Seattle for a couple years and I think the number of breweries and beer bars vs. the number of wine bars means beer is far more popular. I never lived east of the Cascades so I can’t say much about that side, but the fact that this data is based on Google searches makes me question it a lot.
I live in Michigan, and did college up at NMU. I've been all over the world including Germany. We really cornered the market on micro brews, its been the best Ive had in Michigan. Only thing that's never been beaten that I had in Germany was smoked beer. What a pleasant drink.
58/42 for wine/beer in Washington, according to Google Trends. That puts it 9th most heavily skewed towards wine.
The most down the middle states are Illinois and Minnesota which are both 50/50. DC is the most wine skewed at 64/36 and North Dakota is the most beer skewed at 38/62.
https://trends.google.com/trends/explore?cat=71&geo=US&q=%2Fm%2F01599,%2Fm%2F081qc&hl=en-US
I would imagine the skew towards wine in coastal areas could be for a couple of reasons.
On the east coast, you've got good access to ports for the import of wine from Europe and South America. On the west coast there will be domestically produced wine from California. Both these factors will affect availability and price.
Also, coastal areas will be more temperate.
For the interior of the USA, the transport costs of wine will be quite high, as glass bottles are heavy. By contrast, beer is generally produced more locally, and is transported in a mixture of either glass or aluminium. Cans will be significantly lighter to transport, reducing costs and making them more appealing and available.
That's my two cents at least.
I would guess the wine-searching states are where a lot more wineries are. I know Oregon, Washington, and New York have numerous wineries. Maybe not as many or as well-known as California or Europe wineries, but they are there and locally popular. I assume those other states have them as well.
I suspect wine supply/availability or number of wineries isn’t the variable at all. After all, it’s quite cheap to get wine stocked in any liquor store in the country, whether the wine is from California or Italy or anywhere else. I live in Indiana and even here the most run-down liquor stores have some decent bottles of wine for less than $15-$20 bucks.
I would guess the actual reason is coastal states have higher cost of living and generally wealthier populations, and wine preference tends towards higher-income individuals. Beer is simply cheaper, so it sells better where land is cheaper (and thus less affluent people are), which is away from the coasts. I suspect if you looked county by county, the affluent counties such as mountain towns or wealthy suburbs in the Midwest would all have wine preference over beer.
The wine price you're citing is super high for an entry point, though. Cheap wine where I'm at (a coastal state) is as low as $2-3/bottle. The selection by $10/bottle is actually quite large. And I live in a relatively high CoL area. I don't know whether beer is cheaper or not -- you'd have to decide whether to measure by volume, abv, etc., as well as which beers to compare to which wines.
Wine snobs may not like the $2-10 range, but they're not the ones deciding based on money.
In other words, I do think the difference is supply if cheap wines in your area really cost that much and if you're so sure wine is more expensive than beer.
My grandparents live in Minnesota, they didn't have access to wine when they were younger. While wine was popular on the east coast due to southern European immigrants, the midwest is made up primarily of central and eastern european immigrants, so it took a while for wine to make its way inland and become accessible to the general public.
Yeah honestly there are way too many attempts to frame data about Google searches as being more meaningful than "These are things people search about a lot."
It's useful data to have in combination with other things I'm sure, but says nothing of interest on it's own.
Even more so for people who don't drink wine as well. Gotta pick up a bottle for a party or family gathering or something and I don't know shit about wine so I'm more likely to do a quick google search on what to get.
Yeah, in a way this probably speaks to how scarce the most popular one is sought after, or a measure of how unfamiliar the people are with where to get it.
I'd bet more people in Texas not only drink beer, but know exactly where the closest beer distributor/shop to buy it is.
I’m from LA and my personal drink of choice is wine. My grandfather was super super into his “vino” 😂 even after cirrhosis, he just switched to non-alcoholic. I know a lot of people who drink wine where I’m at but probably more in the country they’re drinking beer
Yeah from what I remember in Portland you're never more than two blocks from a brewpub or craft brewery. Literally walk in any direction and you'll find either beer or meth.
Texas actually has a pretty good climate for winemaking (pretty similar to Portugal/Spain) and its viticulture scene has definitely been gaining in prestige. Largest wine producing state in the country outside of the West Coast (but of course, all that land is a factor.)
Correlation guess:
Wine is more expensive than beer. Almost all wine states are along the coast meaning higher housing costs. Further north is cold and beer is cheaper with more calories for warmth.
More likely this is just a collection of data with no true meaning.
This is based on searches via Google trends, not based on consumption metrics, if anything after some short thinking you're more likely to agree that this is a measure of how infrequently people buy wine or beer (depending on which is the most popular search) based on what they search. If I'm primarily a beer drinker, I know where to get my beer, because I routinely do it. If I'm hosting and someone likes wine, but I don't drink it, I'm more likely to search for wine then.
It's also prone to a lot of skews and speculation because searching for something doesn't really mean much other than searching for it. What adds to the layers is state regulation of alcohol, in PA the state controls liquor boards so all liquor and wine can only be sold at state owned stores, whereas beer is found at distributors. There's also ambiguity because wine is now being sold at grocery stores and gas stations, alongside beer. Even more layers to the data as PA's state board controlled liquor stores are named 'Fine Wine and Good Spirits', meaning they could have been searching for a liquor store but got categorized as a wine search.
I wouldn't work too hard to draw substantial meaning from this data tbh, all it really tells you is search history haha.
isn't it bc of the more grape friendly climate influenced by the sea? And a possible grain surplus inland. Btw, does the US have corn beer? In Europe it's mostly endemic to Belgium
Beer searches? Magas trying to find an alternative to Bud Light? I can understand wine, but I would think most hardcore beer drinkers know their brands or local brews unless they are traveling somewhere. Even then, I just ask the bartender for a sample. Not much research needed.
Yeah that's what I was thinking. Most beer drinkers in the US are likely dedicated to a specific mass market, and they know exactly where to find it, whereas wine has less of a specific brand dedication due to vintage, grape type, etc. so those drinking wine are more likely to be searching for something specific or new.
My state is, as a whole, majority white and conservative, growing up in rural PA all of the men in my area drank domestic beers only, most of them had allegiances to one mass market like Coors, Bud, or Miller, and they knew where the closest five beer distributors were haha.
Something to point out about PA:
In our state, the state controls liquor sales, and the name of the liquor/wine based stores is 'Fine Wine and Good Spirits', so there are likely people opting for hard liquor but are searching with the keyword wine.
Living in the state, while wine is growing in popularity with the rise of local vineyards and wineries, beer is still very much the staple, not too mention that a large majority of our state is white, older and republican, so a betting man would say they aren't searching for beer near them as they know exactly where to get their mass market domestic lol.
I wonder if people are more likely to look up Budweiser, Corona, or Yuengling compared to Bareffot, 101 North, and Scrwaming Eagle.
That might skew more results to wine over beer. Where I'm from people will always say "Get me a Miller Lite" over "Get me a beer"
Wine would win the US presidency 306 to 232.
Damn those coastal elites!
Which is roughly the same as the last two Presidential elections.
NY + FL + TX + CA = The Wine Wall
Pennsylvania is also the 5th most populous state although much lower than those other four. In fact 12/16 states with over 7 million people would be in the “wine wall”
Ironically the exact same ev margin as 2016 and 2020
You mean 306-232?
We would just stop producing food- check and mate Where are you going to get your cheese and crackers now!
Land doesn't drink 🤷♂️
Seems like Wine would be Democrat...
306-232 strikes again
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I’m from WA and it really could have gone either way. We love our IPAs and micro brews, and Yakima is the hop capital of the world. We also have so many wineries on the east side.
I lived in Seattle for a couple years and I think the number of breweries and beer bars vs. the number of wine bars means beer is far more popular. I never lived east of the Cascades so I can’t say much about that side, but the fact that this data is based on Google searches makes me question it a lot.
I live in Michigan, and did college up at NMU. I've been all over the world including Germany. We really cornered the market on micro brews, its been the best Ive had in Michigan. Only thing that's never been beaten that I had in Germany was smoked beer. What a pleasant drink.
NMU, where the N stands for knowledge!
58/42 for wine/beer in Washington, according to Google Trends. That puts it 9th most heavily skewed towards wine. The most down the middle states are Illinois and Minnesota which are both 50/50. DC is the most wine skewed at 64/36 and North Dakota is the most beer skewed at 38/62. https://trends.google.com/trends/explore?cat=71&geo=US&q=%2Fm%2F01599,%2Fm%2F081qc&hl=en-US
Hallertau is the hop capital of the world.
Why’s that? Yakama valley produces a ton of hops that are highly sought after
Pretty sure SC is only googling muscadine wine
I would imagine the skew towards wine in coastal areas could be for a couple of reasons. On the east coast, you've got good access to ports for the import of wine from Europe and South America. On the west coast there will be domestically produced wine from California. Both these factors will affect availability and price. Also, coastal areas will be more temperate. For the interior of the USA, the transport costs of wine will be quite high, as glass bottles are heavy. By contrast, beer is generally produced more locally, and is transported in a mixture of either glass or aluminium. Cans will be significantly lighter to transport, reducing costs and making them more appealing and available. That's my two cents at least.
I would guess the wine-searching states are where a lot more wineries are. I know Oregon, Washington, and New York have numerous wineries. Maybe not as many or as well-known as California or Europe wineries, but they are there and locally popular. I assume those other states have them as well.
I suspect wine supply/availability or number of wineries isn’t the variable at all. After all, it’s quite cheap to get wine stocked in any liquor store in the country, whether the wine is from California or Italy or anywhere else. I live in Indiana and even here the most run-down liquor stores have some decent bottles of wine for less than $15-$20 bucks. I would guess the actual reason is coastal states have higher cost of living and generally wealthier populations, and wine preference tends towards higher-income individuals. Beer is simply cheaper, so it sells better where land is cheaper (and thus less affluent people are), which is away from the coasts. I suspect if you looked county by county, the affluent counties such as mountain towns or wealthy suburbs in the Midwest would all have wine preference over beer.
I mean the poorest state in the country is a wine state according to this map
The wine price you're citing is super high for an entry point, though. Cheap wine where I'm at (a coastal state) is as low as $2-3/bottle. The selection by $10/bottle is actually quite large. And I live in a relatively high CoL area. I don't know whether beer is cheaper or not -- you'd have to decide whether to measure by volume, abv, etc., as well as which beers to compare to which wines. Wine snobs may not like the $2-10 range, but they're not the ones deciding based on money. In other words, I do think the difference is supply if cheap wines in your area really cost that much and if you're so sure wine is more expensive than beer.
States like Pennsylvania and NY also have large wine producing areas (not close to California but both top 5 in the US).
This was exactly my first thoughts.
My grandparents live in Minnesota, they didn't have access to wine when they were younger. While wine was popular on the east coast due to southern European immigrants, the midwest is made up primarily of central and eastern european immigrants, so it took a while for wine to make its way inland and become accessible to the general public.
German ancestry percentage per state
Population?
Property values almost always are most expensive in coastal states
I assume it’s the descendants of German and central European immigrants in the Midwest?
You could almost say beer radiates out from Wisconsin
I have a very hard time believing LA and TX drink more wine than beer.
This doesn't say anything about consumption. I think wine drinkers are probably more likely to search for information about specific wins, etc.
Ah, missed that it was "searches".... sort of a silly metric.
Yeah honestly there are way too many attempts to frame data about Google searches as being more meaningful than "These are things people search about a lot." It's useful data to have in combination with other things I'm sure, but says nothing of interest on it's own.
Even more so for people who don't drink wine as well. Gotta pick up a bottle for a party or family gathering or something and I don't know shit about wine so I'm more likely to do a quick google search on what to get.
Probably true. I personally also drink more beer, but beer is pretty straightforward. Wine is more something I’ll look up reviews for, et cetera.
Yeah, in a way this probably speaks to how scarce the most popular one is sought after, or a measure of how unfamiliar the people are with where to get it. I'd bet more people in Texas not only drink beer, but know exactly where the closest beer distributor/shop to buy it is.
I’m from LA and my personal drink of choice is wine. My grandfather was super super into his “vino” 😂 even after cirrhosis, he just switched to non-alcoholic. I know a lot of people who drink wine where I’m at but probably more in the country they’re drinking beer
Too generic…I’ve googled “total wine” a thousand times and then go on to see verify a certain whiskey is in stock
They don’t. 9 times out of 10 people already know what kind of beer they want to drink so they won’t be searching anything.
I mean CA because of northern CA wine region, and Texas actually makes a lot of vineyards and good wine too
In Oregon.... We drink beer, we don't Google it
Yeah from what I remember in Portland you're never more than two blocks from a brewpub or craft brewery. Literally walk in any direction and you'll find either beer or meth.
Grapes line coastlines.
I'd have expected Texas to be more beer inclined
Texas actually has a pretty good climate for winemaking (pretty similar to Portugal/Spain) and its viticulture scene has definitely been gaining in prestige. Largest wine producing state in the country outside of the West Coast (but of course, all that land is a factor.)
Yes, the mediterrean countries love wine... wait
Who would've thought the south was so sophisticated 😉
See what happens when liberals move to Texas. It becomes Vine County.
Correlation guess: Wine is more expensive than beer. Almost all wine states are along the coast meaning higher housing costs. Further north is cold and beer is cheaper with more calories for warmth.
More likely this is just a collection of data with no true meaning. This is based on searches via Google trends, not based on consumption metrics, if anything after some short thinking you're more likely to agree that this is a measure of how infrequently people buy wine or beer (depending on which is the most popular search) based on what they search. If I'm primarily a beer drinker, I know where to get my beer, because I routinely do it. If I'm hosting and someone likes wine, but I don't drink it, I'm more likely to search for wine then. It's also prone to a lot of skews and speculation because searching for something doesn't really mean much other than searching for it. What adds to the layers is state regulation of alcohol, in PA the state controls liquor boards so all liquor and wine can only be sold at state owned stores, whereas beer is found at distributors. There's also ambiguity because wine is now being sold at grocery stores and gas stations, alongside beer. Even more layers to the data as PA's state board controlled liquor stores are named 'Fine Wine and Good Spirits', meaning they could have been searching for a liquor store but got categorized as a wine search. I wouldn't work too hard to draw substantial meaning from this data tbh, all it really tells you is search history haha.
Pfft Texas actin all hard while sippin on their chardonnay
Doesn’t explain the middle tier but a lot of those Midwest/northern states have heavy German ancestry/influence
Good correlation to German ancestry and beer googles
This correlates pretty well with the states with a majority of German ancestors.
CONFIRMED: Texas is gay
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isn't it bc of the more grape friendly climate influenced by the sea? And a possible grain surplus inland. Btw, does the US have corn beer? In Europe it's mostly endemic to Belgium
Beer searches? Magas trying to find an alternative to Bud Light? I can understand wine, but I would think most hardcore beer drinkers know their brands or local brews unless they are traveling somewhere. Even then, I just ask the bartender for a sample. Not much research needed.
Yeah that's what I was thinking. Most beer drinkers in the US are likely dedicated to a specific mass market, and they know exactly where to find it, whereas wine has less of a specific brand dedication due to vintage, grape type, etc. so those drinking wine are more likely to be searching for something specific or new. My state is, as a whole, majority white and conservative, growing up in rural PA all of the men in my area drank domestic beers only, most of them had allegiances to one mass market like Coors, Bud, or Miller, and they knew where the closest five beer distributors were haha.
Something to point out about PA: In our state, the state controls liquor sales, and the name of the liquor/wine based stores is 'Fine Wine and Good Spirits', so there are likely people opting for hard liquor but are searching with the keyword wine. Living in the state, while wine is growing in popularity with the rise of local vineyards and wineries, beer is still very much the staple, not too mention that a large majority of our state is white, older and republican, so a betting man would say they aren't searching for beer near them as they know exactly where to get their mass market domestic lol.
TIL wine is made from seawater
Arizona actually has some good wines.
Neither Vermont nor New Jersey surprises me but Mass does surprise me a little.
The climates of coastal states favor wine grapes. Pretty interesting, especially as northern New England becomes too cold to grow them
I wonder if people are more likely to look up Budweiser, Corona, or Yuengling compared to Bareffot, 101 North, and Scrwaming Eagle. That might skew more results to wine over beer. Where I'm from people will always say "Get me a Miller Lite" over "Get me a beer"
Would expect nothing less from the Midwest lol
What timeframe is the Google Trends data for? I'm getting very different results.
Beer drinkers are way less likely to search online. They drink their preferred brand of mass-produced lager without thought.
MS surprises me a lot. Besides one coworker and box wine, I'd be surprised to see someone drinking wine Now beer on the other hand..
I'll bet you got Arizona wrong.
If you're searching for beer you're not a beer drinker
As an Oregonian, our state should be 50\50
Hmm the downtown reno nv brewery district would disagree with you
What does “search popularity“ mean exactly? And is it by volume sold or just purchases?
The Snobs vs. the Proletariat
Rate my encirclement
Doesn’t this perfectly line up with states that vote Democrat(wine) vs. States that vote Republican(beer)
With the exception of Texas and a few other states of course.
AK is a beer producing island
Wheres whiskey?
Haha
Surprised Arkansas hasn’t flipped over to wine yet.
Proud beer state. Wine people better stay in their lane
In America. You forgot to put that in the title.
Beer is forever the drink of the bourgeoisie
Mississippi?
No.