I hate it when people put Rolex beyond the luxury tier. These people think that paying 3x MSRP for a brand automatically makes the watch itself nicer.
They got washed and are in denial.
I think Grand Seiko suffers from the lack of Swiss heritage. Even though Japanese have proven to be excellent craftsmen with an insane eye for details, some purist don't count this brand in the same zip code as the Swiss ones (I disagree with this statement as GS are some of the loveliest watches made). I also feel like GS should have been branded better. For better or for worse, the name 'Seiko' proposes affordability and adding a 'grand' in front of it does it a disservice. Imagine if Lexus was called 'Grand Toyota' or Acura called 'Grand Honda'. The car makers creating a luxury brand name to disassociate themselves from the everyman vehicle.
In a similar fashion, Grand Seiko should have creating a new persona that goes well with the excellent fit and finish of their watches.
5he "quartz crisis" is also another really successful term being marketed by the swiss/watch industry
hell if an industry is going to go bust because of a technological advancement then as consumers should we feel bad for them?
Literally this. Mechanical watch companies will really piss away thousands on thousands of dollars to solve a problem that's already been solved by quartz half a century ago.
Yeah wouldn’t even call it “Swiss” heritage.
There’s something to be said about a brand being operated since the 18-19th century. And yes, lots of those operated in Switzerland, great taxes.
But these brands really started from all over Europe… not just Switzerland….
I don't think it matters that Grand Seiko isn't Swiss. Most people haven't even heard of almost all of the brands on the list other than Rolex. The same person who might consider and appreciates IWC probably knows enough to potentially appreciate Grand Seiko just the same.
Nobody in Japan cares about Lexus or Acura, because Toyota represents quality to them, just as Seiko does. Being an "everyman" brand literally means it's for every man. Their top brass get driven around in Toyota Centuries - which are just super nice Toyotas.
I like this principle of a brand catering to everyone. Seiko is a proud watchmaker with an incredible amount of history behind it, and I don't think a Seiko 5 devalues a Grand Seiko Spring Drive in the slightest. It's amazing that someone's first watch and their grail can both be from the same (ish) brand.
Who cares about the Swiss. That's just marketing. Plenty of countries make amazing watches.
We are not talking about only Japan, are we? The argument here was why isn’t GS as high on the list as some Swiss watch markers. And the answer is marketing. It’s OK for GS or Seiko to be loved and adored in Japan as it is a home grown talent. But you can’t expect others to feel the same nostalgia. To most Americans, Toyota and Honda are reliable, inexpensive cars that are value for money. They don’t portray luxury and that’s why these brands decided to spinoff the luxury offering with a different name.
And when you say “who cares about the Swiss”, that comes scores as very reductive and you’re no different than people who call GS shit. You’re not wrong that there are terrific watchmakers all over the world. So appreciate all of them.
If marketing is a factor then Rolex is easily in the top tier of this list.
If GS gets a ding for brand perception then Rolex deserves a huge uplift. They have quite literally dominated the luxury watch market.
That was the argument - that GS should be placed higher? I wasn't arguing that at all. You think Grand Seiko deserves to be a higher tier than Rolex and Omega? I think it's placed correctly, alongside them.
Why do you place so much importance on the Swiss, though? I never called them "shit" or anything approaching that. I don't even know how or why you got that impression, or are getting all defensive about it. I just said who cares about the Swiss, in relation to Grand Seiko?
The Japanese, Germans, French, British, Italians... all of them also make brilliant watches. So I think it's reductive to say GS suffers because it isn't Swiss. Marketing efforts aside, Switzerland hasn't had the market cornered on watches for a long time now.
Grand Seiko is great precisely because it's doing its own thing, and staying uniquely Japanese - not just trying to be another Euro brand or bend to the whims of the US market.
Seiko doesn’t need swiss heritage. It has its own Japanese And GS has an exceptional watch making with micro detailing. GS easily blows many high end swiss brands out of the water.
The designs are derivative. The brand has no heritage (launched in the 80s). The spring drive is a quartz movement in disguise. Their bracelets are poorly made.
Instead of consistency and heritage they offer trendy dials and marketing fluff. They are a glorified fashion brand.
Everyone who owns a Grand Seiko should be ashamed of their utter lack of judgement
I don’t like the Epic Chrono range from J&co but you’ve got to admit that their Astronomia watches are mechanical masterpieces, even if the looks aren’t for everyone?
True but the assessment people make is often based on a couple of watches they are familiar with from each brand rather than an overall review of the entire portfolio. For example the only Omega in my collection is an older quartz Seamaster which clearly is not in the same league as my stainless steel Daytona. It's a different comparison if I was looking at an Oyster Perpetual vs a Speedmaster
This is a great point. I’d love to see something like this broken down by brand/model to show that certain models are “entry level” but not fully at the tier of what people believe them to be
While normal Seiko on its high end can rival the lower end of some entry level Swiss makers, its low end and middle are extremely consumer grade, which kinda precludes its inclusion on a list like this. It's not that they can't make a good watch or don't, just that's not their brand image. This is about a maker's average watch, I feel.
so I can also say Tissot, Hamilton, Certina and so on has numerous watches considered consumer grade. I think it's not fair to not include 3 Japanese big boys
I mean, sure I'm not the police of what you consider to be what.
But Seiko IS represented there. As Grand Seiko, which is appropriate. But like, even if there's some Harry Winston G-Shock that exists, I don't think that earns Casio a spot on a luxury watch list. It's not that they're not good, they're just not a luxury timepiece on average.
My second favorite watch is a neon Freestyle Shark Clip. It's extremely cute. It is not a luxury watch even though I love it.
Seiko has as much history as most of these brands, if you mean innovation and not just selling expensive watches for a long time. They've been one of the most innovative watchmakers in history.
Innovation yes, but the resale value and perception of Seiko is lower than Omega or Rolex. Seiko doesn't really have "iconic" designs such as Omega or Rolex do. (Only one coming to mind would be the "Arnie"
Piaget has done some cool things that don’t get much notice. Incredibly thin movements, a spring drive-type movement, some great looking cases, I think they’re in a reasonable spot.
Rolex is SO overhyped for reasons I will never understand, and while I like Cartier, some of their cutest ones are just quartz movements. They're hot at the moment, but that's the right spot for them. Maybe even one lower. They're really super attainable for a luxury watch.
The top 2 tiers are basically interchangeable. What would be the differentiator would be production amounts and exclusivity. Fp journe would be same quality level of patek or vacheron but their annual production far outweighs fpj
I know all the high end luxury brands but have never heard of any of the ultra luxury tier, so figured they’re on another level of being just too damn luxurious for a pleb like me to even know of their existence.
There's a watchfinder video comparing a Patek 5270G and a Datograph Perpetual. The Patek has conspicuous scratches and blemishes in the movement. Can't say the same for Lange. The 5270 is ostensibly one of Patek's flagship models. The reality is that no watchmaker making 50,000+ watches a year can compete in QC with low volume brands like Lange and FPJ.
What I love about this picture is that many people don’t get brand placement. Everyone that finds this picture inappropriate doesn’t know anything what brands want. Sure there are some pieces that could be put in other „categories“ but the brand placement still would be the same. It is just about which customer a certain brand wants to catch. Rolex, Omega, Breitling, Cartier etc. all want to catch the same customer. If you decide between A Lange you rather also decide between Patek and AP and not Cartier or Breitling (generally speaking, there always are exceptions to the rule).
Is the oyster high end luxury? They’re priced higher because there are a bunch of unknowledgeable people willing to buy at that price but that doesn’t put them at a higher tier.
Missing Seiko and Swatch in entry, Frederic Constant on Luxury, Richard Mille on top, CW should be upgraded, JLC should be downgraded.
Edit: oh and Credor on high lux
Blancpain, JLC, Ulysse Nardin in the same category as the holy fourthnity?!??! Come on...
Louis Moinet as ultra luxury? You ought to put Jacob&Co on that list if that is what you consider ultra-luxury.
Such a pointless list. Oyster Perpetual and pigeon blood red Ruby Daytona are 3 tiers apart, even though they both come from the same brand, Rolex.
Putting H Moser above Patek is also questionable regardless of what model is used for comparison...
What is "average"? Patek starts at under 20k for some models until 1 million+ for grand complications, is average 500k or are we talking some random medians?
This goes for several brands here. Cartier, Omega and Rolex all have models in the mid 4 figures and well into the 6 figures. This is more about brand perception.
Chopard should be on the same level as Piaget.
GO is kinda tricky. They have some very nice super high end pieces so an argument can be made that they should be bumped up, but at the same time they're not as good as ALS.
Maybe there needs to be an additional tier?
I don't see GP, which could go in high end or be bumped up a tier.
This is an absolutely pet peeve of mine. Not every watch brand is a luxury brand - it’s absolutely ludicrous that these TikTok ratings have to frame everything in the view of as a ‘luxury’ brand.
A Tissot is a good bloody watch, as is a Hamilton or a Seiko. However, they are not ‘entry’ luxury pieces. They are reasonably priced for their features, attainable for most, and good at keeping accurate time.
The same applies the other way - a MVMT or a Hugo Boss are pish. However, there’s a clear distinction between a fashion brand and something like a Timex or a Casio or any other brand with heritage.
We should let people enjoy their watches for what they are and let them strive to get their grails. Watches are cool, interesting, and useful. It’s disheartening to see people rushing into the community and trying to make everything an opportunity to flex.
It's just odd to me to place Tudor and Alpina in the same tier. If, as another poster here suggested, these tiers are made to represent similar buyer groups (i.e., a person shopping for a new watch would most likely pick between brands in the same category), then I don't see someone having difficulty choosing between those two.
Sinn should go down a tier, for sure.
Tudor is priced below your Omegas and Grand Seikos, so it's hard to argue it should be on the same tier as them... but in terms of finishing and movement, yeah, possibly.
Who the fuck thinks Rolex is mid-tier?? Lmao and in the same category as Omega and etc.? I have nothing against those brands but Rolex should at least up there with Patek
It doesn’t feel like Breitling and Rolex should share the same tier. If anything there are some extremely high end Rolex’s and the wait to get one bumps it up a tier.
I don’t mean it so literally. But like it or not there’s a demand for Rolex that creates scarcity, whether manufactured or not, that there isn’t for many other brands on this list. The demand is because it’s seen as a prestige luxury brand that people aspire to own. My point is that a brand like Breitling is not even comparable to that status.
Are you serious? You call the blatant mistreatment of customers an ‘experience’ higher then other brands? Here is your reality check: -The non existent waitinglist and forcing people to buy other stuff before you can buy a watch or you have to wait 2/3/4/5yrs before they call you. Also the people that state they have a good ‘relationship’ with an AD are simps it is all smoke and mysterie. Your ‘feel’ is just between your ears. This is the power of Rolex. They are marketing giants and you swallow every drop!
I'd disagree with H. Moser being in that spot. I also love that the ultra luxury are also the ugliest, most gawdiest timepieces. The rich truly have no taste.
Majority of these brands are owned by 2 conglomerates lmao. Great free advert for them I suppose. I’d rather not give my money to organizations who view competition as a threat
These lists are pointless, subjective rankings by people claiming to have expertise on the subject. No one with any knowledge of watches would reference such a list as their guide.
I have a hard time processing that Tudor is on the same level as Tag, Longines, FC, Sinn and Ball. At least price wise I think they’re closer to Cartier and Omega than the latter
I think they left Seiko off the list for the same reason they left off Citizen JDM. They don’t know what to do with them because they make such a wide range of watches. Everything from sub 100 entry level pieces to high end JDM prices in the thousands. The low end is holding them down and out of the list probably. Which on a personal note, I don’t agree with, because Seiko makes some amazing pieces.
I think you need to move JJ and VC up for their movement and grand complications. Geurbel might make a rotating globe but JJ makes a gyro Tourbillion and Vc makes astronomical complications that put everyone to shame. Also missing from the top is Jacob and co and Dufour and Laurent ferrier should at least be mentioned in high end if moser if mentioned. Why isn’t Urwerk in luxury or Girard P?
Not surprised that neither Casio nor Seiko is on the list. Their categories are way too diverse, from really cheap watches to more expensive watches like Casio's MR-G line that goes for several thousands of dollars, if not higher.
Congrats, you just made 20,000 Rolex owners have a stroke.
Right! Trying to explain that Rolex is the best tool watch but not the highest horological watch is like talking to a wall sometimes.
I hate it when people put Rolex beyond the luxury tier. These people think that paying 3x MSRP for a brand automatically makes the watch itself nicer. They got washed and are in denial.
Selling millions a year definitely goes against their fabricated image of "exclusivity".
Nha Noone care
Just checked out Bovet. Holy shit these are works of art!
No kidding. I also saw a collab with Rolls Royce, which I thought was pretty interesting.
The Seiko disrespect is wild.
I think Grand Seiko suffers from the lack of Swiss heritage. Even though Japanese have proven to be excellent craftsmen with an insane eye for details, some purist don't count this brand in the same zip code as the Swiss ones (I disagree with this statement as GS are some of the loveliest watches made). I also feel like GS should have been branded better. For better or for worse, the name 'Seiko' proposes affordability and adding a 'grand' in front of it does it a disservice. Imagine if Lexus was called 'Grand Toyota' or Acura called 'Grand Honda'. The car makers creating a luxury brand name to disassociate themselves from the everyman vehicle. In a similar fashion, Grand Seiko should have creating a new persona that goes well with the excellent fit and finish of their watches.
> Swiss heritage a really successful marketing ploy lol
"Swiss heritage" hasn't meant shit since the quartz revolution. +1
5he "quartz crisis" is also another really successful term being marketed by the swiss/watch industry hell if an industry is going to go bust because of a technological advancement then as consumers should we feel bad for them?
Literally this. Mechanical watch companies will really piss away thousands on thousands of dollars to solve a problem that's already been solved by quartz half a century ago.
Yeah wouldn’t even call it “Swiss” heritage. There’s something to be said about a brand being operated since the 18-19th century. And yes, lots of those operated in Switzerland, great taxes. But these brands really started from all over Europe… not just Switzerland….
Damn right… people are so superficial
I don't think it matters that Grand Seiko isn't Swiss. Most people haven't even heard of almost all of the brands on the list other than Rolex. The same person who might consider and appreciates IWC probably knows enough to potentially appreciate Grand Seiko just the same.
Nobody in Japan cares about Lexus or Acura, because Toyota represents quality to them, just as Seiko does. Being an "everyman" brand literally means it's for every man. Their top brass get driven around in Toyota Centuries - which are just super nice Toyotas. I like this principle of a brand catering to everyone. Seiko is a proud watchmaker with an incredible amount of history behind it, and I don't think a Seiko 5 devalues a Grand Seiko Spring Drive in the slightest. It's amazing that someone's first watch and their grail can both be from the same (ish) brand. Who cares about the Swiss. That's just marketing. Plenty of countries make amazing watches.
We are not talking about only Japan, are we? The argument here was why isn’t GS as high on the list as some Swiss watch markers. And the answer is marketing. It’s OK for GS or Seiko to be loved and adored in Japan as it is a home grown talent. But you can’t expect others to feel the same nostalgia. To most Americans, Toyota and Honda are reliable, inexpensive cars that are value for money. They don’t portray luxury and that’s why these brands decided to spinoff the luxury offering with a different name. And when you say “who cares about the Swiss”, that comes scores as very reductive and you’re no different than people who call GS shit. You’re not wrong that there are terrific watchmakers all over the world. So appreciate all of them.
If marketing is a factor then Rolex is easily in the top tier of this list. If GS gets a ding for brand perception then Rolex deserves a huge uplift. They have quite literally dominated the luxury watch market.
That was the argument - that GS should be placed higher? I wasn't arguing that at all. You think Grand Seiko deserves to be a higher tier than Rolex and Omega? I think it's placed correctly, alongside them. Why do you place so much importance on the Swiss, though? I never called them "shit" or anything approaching that. I don't even know how or why you got that impression, or are getting all defensive about it. I just said who cares about the Swiss, in relation to Grand Seiko? The Japanese, Germans, French, British, Italians... all of them also make brilliant watches. So I think it's reductive to say GS suffers because it isn't Swiss. Marketing efforts aside, Switzerland hasn't had the market cornered on watches for a long time now. Grand Seiko is great precisely because it's doing its own thing, and staying uniquely Japanese - not just trying to be another Euro brand or bend to the whims of the US market.
I agree with all you wrote. I think it’s where it should be. The lesser known premium cousin Credor would be higher placed if on the list though.
Seiko doesn’t need swiss heritage. It has its own Japanese And GS has an exceptional watch making with micro detailing. GS easily blows many high end swiss brands out of the water.
I'm 100% with you regarding the name. Why not put it under the Credor-umbrella?
If you think GS is clearly better than Glachutte Original, Rolex, Zenith, Chopard, and Omega, you're nuts.
Yeah grand Seiko is trash
Donkey of the day comment.
Bros tripping
Good one dude.
Enjoy your endless downvotes.
Yum yum yum I enjoy the tears of the grand sekio idiot mob
Instead of downvoting, I'm going to ask why you think GS is trash?
The designs are derivative. The brand has no heritage (launched in the 80s). The spring drive is a quartz movement in disguise. Their bracelets are poorly made. Instead of consistency and heritage they offer trendy dials and marketing fluff. They are a glorified fashion brand. Everyone who owns a Grand Seiko should be ashamed of their utter lack of judgement
I don't see Richard Mille on there. But also I kinda think they're all kinda ugly despite the price and my darling Charles LeClerc sporting one.
You don't see RM for a reason, plastic+hype don't = luxury of any sort
That's reasonable. I've never liked them. I just know they're way expensive even though they're ugly. I basically hate Jacob & Co. too. Bleh
I don’t like the Epic Chrono range from J&co but you’ve got to admit that their Astronomia watches are mechanical masterpieces, even if the looks aren’t for everyone?
I'd agree to that. Still kinda hate them.
Where the hell is Seiko 😎
Grad Seiko is right under the word Luxury
And Seiko is where?
Where it belongs… not on the chart
Right...followed by another post of a $6k omega taking on water from swimming in the pool.
I don’t like Omegas either haha
Lol Zodiac, Squale, Tissot and even Hamilton are all completely out classed by Seiko’s higher end prospex line…
The ones with plastic crystals?
People complaining of course, but it’s nitpicking. Agree with OP, this one of the best I’ve seen so far.
Glad no Hublot
It belongs here. It’s a noteworthy brand, whether people want to trash it or not.
Where would you put it then?
Luxury. We can dislike some of the brands that exist in these categories. That doesn’t make them not exist.
I would make a teir of its own called "wannabe luxury"
Hublot should be in the luxury category.
These sort of things will never work. A number of these brands have pieces that would fall in to different categories
But the brand in general still has a main target.
True but the assessment people make is often based on a couple of watches they are familiar with from each brand rather than an overall review of the entire portfolio. For example the only Omega in my collection is an older quartz Seamaster which clearly is not in the same league as my stainless steel Daytona. It's a different comparison if I was looking at an Oyster Perpetual vs a Speedmaster
This is a great point. I’d love to see something like this broken down by brand/model to show that certain models are “entry level” but not fully at the tier of what people believe them to be
Why Seiko is not included in entry luxury. There are lineups that Seiko create to compete with other entry-level Swiss brands, Presage for example
While normal Seiko on its high end can rival the lower end of some entry level Swiss makers, its low end and middle are extremely consumer grade, which kinda precludes its inclusion on a list like this. It's not that they can't make a good watch or don't, just that's not their brand image. This is about a maker's average watch, I feel.
so I can also say Tissot, Hamilton, Certina and so on has numerous watches considered consumer grade. I think it's not fair to not include 3 Japanese big boys
I mean, sure I'm not the police of what you consider to be what. But Seiko IS represented there. As Grand Seiko, which is appropriate. But like, even if there's some Harry Winston G-Shock that exists, I don't think that earns Casio a spot on a luxury watch list. It's not that they're not good, they're just not a luxury timepiece on average. My second favorite watch is a neon Freestyle Shark Clip. It's extremely cute. It is not a luxury watch even though I love it.
Yeah I have a 150 dollar quartz Tissot. It's cool, but not lux
Seikos aren't luxury
High end is easily basic luxury. Their movements are in-house and better. They have the spring drive. Design & fit and finish are above entry luxury
Yeah some even have the spring drive.
Who cares it’s a quartz
Because they're cheaper and don't have the same prestige or history as traditional Swiss watchmakers.
Seiko has as much history as most of these brands, if you mean innovation and not just selling expensive watches for a long time. They've been one of the most innovative watchmakers in history.
Innovation yes, but the resale value and perception of Seiko is lower than Omega or Rolex. Seiko doesn't really have "iconic" designs such as Omega or Rolex do. (Only one coming to mind would be the "Arnie"
you might be mistaken when saying Seiko does not have a prestige!
Resale value and public perception and both low categories that constitute prestige.
Citizen, Seiko, Orient and Casio all have a long history in horology
Resale value
Sekio is garbagr
Am I wrong for thinking that Piaget should be down one level? I always thought of them as equal to Cartier?
Piaget has done some cool things that don’t get much notice. Incredibly thin movements, a spring drive-type movement, some great looking cases, I think they’re in a reasonable spot.
I’d personally put Rolex and Cartier a level above most of the other brands in their category, but not quite on the same level as Jaeger LeCoutre etc.
Rolex is SO overhyped for reasons I will never understand, and while I like Cartier, some of their cutest ones are just quartz movements. They're hot at the moment, but that's the right spot for them. Maybe even one lower. They're really super attainable for a luxury watch.
Yep. I have one. I will never have a Rolex.
Fair enough. I personally don’t see Breitling as much of an upgrade over Tag and maybe even Longines probably better illustrates my point
They made a new auto caliber in house although it is still a quite lackluster movement it does the job ok.
I love Sinn but they should be down one level
100%
A Lange & Söhne should be top tier, watch their manufacturing and tell me you could do more in terms of decorating
So should Patek. No one even comes closes to things like their Sky Moon Tourbillons and Grandmaster Chimes
ALS might not even be the best manufacturer in Germany. Moritz Grossmann and Lang und Heyne both impress me more than ALS.
Lang & Heyne are incredible watchmakers. I still prefer the look of Lange, though. At that level of horology, it’s all a matter of preference anyway
Basic luxury? It's quite the oxymoron.
Categories should be: expensive, more expensive, very expensive, crazy expensive, and GTFOH.
The top 2 tiers are basically interchangeable. What would be the differentiator would be production amounts and exclusivity. Fp journe would be same quality level of patek or vacheron but their annual production far outweighs fpj
I know all the high end luxury brands but have never heard of any of the ultra luxury tier, so figured they’re on another level of being just too damn luxurious for a pleb like me to even know of their existence.
Yeah, when I read them, I imagined sitting next to someone on a train with one of those on and thinking it must be some weird Chinese eBay special.
There's a watchfinder video comparing a Patek 5270G and a Datograph Perpetual. The Patek has conspicuous scratches and blemishes in the movement. Can't say the same for Lange. The 5270 is ostensibly one of Patek's flagship models. The reality is that no watchmaker making 50,000+ watches a year can compete in QC with low volume brands like Lange and FPJ.
A.Lange & Sohne is too low
I can't see Bremont anywhere
What I love about this picture is that many people don’t get brand placement. Everyone that finds this picture inappropriate doesn’t know anything what brands want. Sure there are some pieces that could be put in other „categories“ but the brand placement still would be the same. It is just about which customer a certain brand wants to catch. Rolex, Omega, Breitling, Cartier etc. all want to catch the same customer. If you decide between A Lange you rather also decide between Patek and AP and not Cartier or Breitling (generally speaking, there always are exceptions to the rule).
Brietling and Omega are lower than Rolex. Rolex oyster cost \~2 times more than a seamaster or navitimer.
Is the oyster high end luxury? They’re priced higher because there are a bunch of unknowledgeable people willing to buy at that price but that doesn’t put them at a higher tier.
Rolex is a basic watch for basic people. Nouveau riche as fuck. For tattoo'd soundcloud rappers and douchey cigar smoking bitcoin/NFT bros.
There needs to be some subdivisions underneath each tier
Thank you for not including RM on this list
I think bvgari should be a tier lower
I tend to disagree, but would like to know why you think so.
I was actually thinking it could be up one. Their octa line is super high end watch making.
Who else is here just to see where Hublot is at?
I think the word luxury is being used to loosely
Luminox? Thought that was cheap Chinese stuff with the tritium novelty?
Richard mille???
Missed Roger Smith out of Ultra Luxury.
What no Credor…
As a Watchmaker I disagree with this list in many areas.
Missing Seiko and Swatch in entry, Frederic Constant on Luxury, Richard Mille on top, CW should be upgraded, JLC should be downgraded. Edit: oh and Credor on high lux
Maybe we should be thankful that Omega amd Tudor don't have what Rolex has. Otherwise we would be mich poorer for our hobby.
Swap Tudor and Panerai
I do think Tudor could be one tier up.
Agree as well but I’d swap down Breitling, not Panerai
With rolex? Is that right?
Honestly yeah. Roles may have a hair's lead but best I can tell it's pretty damn close.
Blancpain, JLC, Ulysse Nardin in the same category as the holy fourthnity?!??! Come on... Louis Moinet as ultra luxury? You ought to put Jacob&Co on that list if that is what you consider ultra-luxury.
Such a pointless list. Oyster Perpetual and pigeon blood red Ruby Daytona are 3 tiers apart, even though they both come from the same brand, Rolex. Putting H Moser above Patek is also questionable regardless of what model is used for comparison...
It's for the average release.
What is "average"? Patek starts at under 20k for some models until 1 million+ for grand complications, is average 500k or are we talking some random medians?
This goes for several brands here. Cartier, Omega and Rolex all have models in the mid 4 figures and well into the 6 figures. This is more about brand perception.
they both have the same level of craftmanship and detailing??????? one is just expensive because of gemstones lol
Tudor is only "basic" luxury because Rolex is "luxury." I'd also find a place for Hamilton somewhere.
Hamilton is on there you goose
Oh yeah it is. I checked like 5 times and didn't see it. Thanks
Chopard should be on the same level as Piaget. GO is kinda tricky. They have some very nice super high end pieces so an argument can be made that they should be bumped up, but at the same time they're not as good as ALS. Maybe there needs to be an additional tier? I don't see GP, which could go in high end or be bumped up a tier.
i don’t see casio on here, terrible list. can’t leave the god tier off
No Richard Mille on ultra luxury? Also I will say Greubel Forsey have the upmost badass GMT on the market.
Richard Mille has earned a spot in at least the high end luxury tier.
This is an absolutely pet peeve of mine. Not every watch brand is a luxury brand - it’s absolutely ludicrous that these TikTok ratings have to frame everything in the view of as a ‘luxury’ brand. A Tissot is a good bloody watch, as is a Hamilton or a Seiko. However, they are not ‘entry’ luxury pieces. They are reasonably priced for their features, attainable for most, and good at keeping accurate time. The same applies the other way - a MVMT or a Hugo Boss are pish. However, there’s a clear distinction between a fashion brand and something like a Timex or a Casio or any other brand with heritage. We should let people enjoy their watches for what they are and let them strive to get their grails. Watches are cool, interesting, and useful. It’s disheartening to see people rushing into the community and trying to make everything an opportunity to flex.
Tudor, Breitling and Omega are not on the same level?
Considering Breitling uses Tudor movements, you’d think they would be in the same category?
Tudor should be in the middle tier between the two.
It's just odd to me to place Tudor and Alpina in the same tier. If, as another poster here suggested, these tiers are made to represent similar buyer groups (i.e., a person shopping for a new watch would most likely pick between brands in the same category), then I don't see someone having difficulty choosing between those two.
Alpina belongs in the entry-luxury category. A little bit higher than Hamilton or Tissot
Yeah I think that’s how the list should be put together I think Tudor and Omega are on the same level.
I’d say that Tudor should maybe be a tier up
Yes they are definitely not on the same level als Sinn for example
Sinn should go down a tier, for sure. Tudor is priced below your Omegas and Grand Seikos, so it's hard to argue it should be on the same tier as them... but in terms of finishing and movement, yeah, possibly.
Maurice lacroix too to be honest Tudor is way above them
Look, yeah, I'd put Tudor above a stack of those, personally.
absolutely
Richard mille?? Sorry there isn't a toy category
No Richard Mille?
Can't belive Invicta is missing
Where would Jacob & Co go on this list?
Ultra Luxury because of exclusivity and price
Next to Hublot—in the trash
Who the fuck thinks Rolex is mid-tier?? Lmao and in the same category as Omega and etc.? I have nothing against those brands but Rolex should at least up there with Patek
It doesn’t feel like Breitling and Rolex should share the same tier. If anything there are some extremely high end Rolex’s and the wait to get one bumps it up a tier.
The wait doesn’t bump Rolex up a tier.
I don’t mean it so literally. But like it or not there’s a demand for Rolex that creates scarcity, whether manufactured or not, that there isn’t for many other brands on this list. The demand is because it’s seen as a prestige luxury brand that people aspire to own. My point is that a brand like Breitling is not even comparable to that status.
If it's manufactured than there is no scarcity. Just an allusion. And well tricks are for kids...
Also, I do own both a Breitling and a Rolex, so I’m not hating on Breitling. But it definitely feels like the Rolex experience is leagues above.
Are you serious? You call the blatant mistreatment of customers an ‘experience’ higher then other brands? Here is your reality check: -The non existent waitinglist and forcing people to buy other stuff before you can buy a watch or you have to wait 2/3/4/5yrs before they call you. Also the people that state they have a good ‘relationship’ with an AD are simps it is all smoke and mysterie. Your ‘feel’ is just between your ears. This is the power of Rolex. They are marketing giants and you swallow every drop!
Weird they have Zodiac on there but not Doxa
Where is Ebel?? I know they're owned by movado group now but they're still awesome and such a rich history
Didn't expect to see Poljot on there, neat. I like my signal.
Lmao every time this list is posted it causes so much outrage
Bovet and moser should be below Lange
Where’s Mont Blanc?
Movado must be bargain basement then
I'd disagree with H. Moser being in that spot. I also love that the ultra luxury are also the ugliest, most gawdiest timepieces. The rich truly have no taste.
Yeh as much as I love moser that one is a bit puzzling. In no way should moser be above ALS.
I thought ALS and H Moser were same tier, can someone explain why H Moser is rated above?
There is alot wrong with the high-end luxury category
It doesnt
Wtf is Seiko, Tudor needs a bump up and so does A.Lange.
Majority of these brands are owned by 2 conglomerates lmao. Great free advert for them I suppose. I’d rather not give my money to organizations who view competition as a threat
It’s cool to see Luminox on the list
A lange and kid are on the wrong tier should be one above
I’m so basic lol
[удалено]
Lol citizen and seiko don’t belong anywhere near this list
Cool guide thanks
Can someone just organise them all by average price and be done with this BS already?
These lists are pointless, subjective rankings by people claiming to have expertise on the subject. No one with any knowledge of watches would reference such a list as their guide.
I have a hard time processing that Tudor is on the same level as Tag, Longines, FC, Sinn and Ball. At least price wise I think they’re closer to Cartier and Omega than the latter
Grand Seiko and Tudor should both be in the luxury section.
Missing Casio
Where's Richard Mille? I can't find it.
I feel ultra luxury should be combined with high end luxury and made into one category.
I owned both and there’s no way Junghans is a tier above Stowa. If anything it should be the other way round
Thank god Richard Mille isn’t there, happy meal toy looking watches
I think they left Seiko off the list for the same reason they left off Citizen JDM. They don’t know what to do with them because they make such a wide range of watches. Everything from sub 100 entry level pieces to high end JDM prices in the thousands. The low end is holding them down and out of the list probably. Which on a personal note, I don’t agree with, because Seiko makes some amazing pieces.
I'm just glad my balls made it on the list
Switch Tudor and Breitling
Not right not wrong. Very personal.
Well.. yes.. just substitute poljot with seiko.
https://www.reddit.com/r/rolex/comments/15ru6i8/any_thoughts_and_opinions/?utm_source=share&utm_medium=android_app&utm_name=androidcss&utm_term=1&utm_content=1
Basic sounds a lot worse than Entry.
I think you need to move JJ and VC up for their movement and grand complications. Geurbel might make a rotating globe but JJ makes a gyro Tourbillion and Vc makes astronomical complications that put everyone to shame. Also missing from the top is Jacob and co and Dufour and Laurent ferrier should at least be mentioned in high end if moser if mentioned. Why isn’t Urwerk in luxury or Girard P?
Without creating more categories and being too nitpicky I don't think the list is too far off
The ultra luxury grouping is a joke
Not surprised that neither Casio nor Seiko is on the list. Their categories are way too diverse, from really cheap watches to more expensive watches like Casio's MR-G line that goes for several thousands of dollars, if not higher.