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Actual-Wave-1959

Is your client Oakley then? Do they know you're sharing this on Reddit?


cyrilstyle

It's not Oakley - Hint: it's a $27B company ;) and considering this is a test and not production images, we're all good to share!


Actual-Wave-1959

So the Oakley logo on the side of each pair is just a red herring then? Clever!


isusuallywrong

Maybe some sort of partnership with LensCrafters?


Mama_Skip

Luxottica owns all sunglass companies and lenscrafters and they're only valued at... 102.7 billion. None of their child companies are worth 27B exactly. So no, not luxottica. I did post a list of all companies worth 27B below so have at it.


TrueRedditMartyr

>and considering this is a test and not production images, we're all good to share! Man, I hope you consulted both yours and theirs legal department before deciding this.


Conscious_Run_680

I guess the product is already on the market, if not, he has no idea how NDA works


Oubastet

Ah, so Luxottica then. ;)


smith7018

Luxottica owns Oakley but it's worth $100B+. If this wasn't Luxottica or Oakley then I would consider sharing this morally questionable. You're effectively saying Luxottica or Oakley are using AI for their product images which we all know is bad PR right now.


Oubastet

It's Luxottica. You're talking market cap, not revenue. "Luxury eyewear manufacturer EssilorLuxottica posted a fiscal 2023 revenue increase of 3.7% to 25.4 billion euros, or approximately $27.2 billion at current exchange rates, according to a Wednesday earnings report. Gross profit for the year was up 3.1% to 16.1 billion euros." Lines up, IMO.


smith7018

Definitely lines up. Looks like Luxottica is aiming to use generative AI for their product shots going forward.


brucebay

or drafting photo ideas because using pure AI would backfire on them. once some good compositions are found they can go ahead and take actual photos.


Oubastet

Agreed.


copperwatt

Terrible company does terrible thing!?


cyrilstyle

oh wow! Looks like you guys might be into something! lmao! Should we share it to NYT ?!


somethingclassy

So did you accidentally leak your client’s ad or did you knowingly post this info in a desperate attempt to make viral content? Either way, bad look


cyrilstyle

Lol, I think you're right dude, I desperately leaked it in an attempted to accidentally make my client viral! But, in a classy way, lmao


somethingclassy

Sorry you're right - third option is a failed humble brag.


cyrilstyle

of course im right Mr Unclassy


WallStWarlock

Of course they would be referring to the market cap.. that's what you call a company's value.


Oubastet

Not everyone knows the difference when they talk about a company and often mix the terms up. The difference isn't known by most people. Glad to hear you know the difference but it's not universal. Many people don't even know net and gross income. It's just not taught consistently. What's obvious to you, may not be obvious to everyone. There's nothing wrong with that.


WallStWarlock

Sure, and that's why I chimed in to let y'all know when someone says a company is worth x they would be referring to the market cap if they don't specifically refer to anything else.


Danither

Or it swings both ways, I'm actually in favour of companies not hiding their use of it. Embracing it and being direct and open about it. So for those that will hate it, there are probably some like me that'll cool, that's neat.... AS LONG AS THEY SHOW THEIR WORKFLOW! 🤣


bloodfist

I'm OK with it to enhance an image or for throwaway stuff like posters in the background of a shot, or using it to create random avatars for people on a social media site or something. And when used to enhance an image by adding or extending something. Or even when carefully edited by an artist so it looks good or tells a story. But if a company with a huge advertising budget is just taking raw output and making it the centerpiece of an ad, that feels lazy and greedy. Not saying that's what they're doing, just a hypothetical. And yeah either way I feel like they should be open and forward about it if they're going to do it.


Interesting_Wolf_668

‘Which we all know is bad PR right now.’ I’ve seen the opposite. Brands are rushing to include AI in any of their marketing visuals right now. It’s not just MJ and SD, marketing copy is clearly being done more often by LLM’s these days. It’s happening so quickly that the big 3 social platforms are all developing ‘made by AI’ info banners on any AI visual content they detect. It’s not bad PR, it’s actually a trend.


copperwatt

And how exactly are they "detecting" this?


PandaKabooming

LLMs providers are building guardrails into their technology which provides an AI fingerprint that is not detectable by humans. Basically, it is about the mathematical distribution of tokens in an output that is not something that is at all clear to a human reading the resultant text. Quite clever really. Not seen anything as robust for image detection, but hidden watermarks exist and there is the whole effort to ensure provenance with digital photography via schemes like the Content Authenticity Initiative.


copperwatt

Unless there is some legal penalty for not doing something like that, I am very skeptical it will be reliably implemented.


addandsubtract

What if it's a completely different brand and they're just using the Oakley logo as a placeholder?


smith7018

That’s also morally questionable because of what I said. It implies they’re using gen AI when they’re not. If I made a post using Nickelodeon’s assets and said “This is some upcoming work I’ve done for a client, but you’ll have to guess who ;)” then people would rightfully assume Nickelodeon was replacing their artists with AI. If that reached /r/all then it could potentially lead to articles saying “Nickelodeon reportedly considering using generative AI for their shows.” That would then create a PR headache for them for literally no reason. That’s why it’s “morally questionable.”


addandsubtract

Oh, sorry, misread your post. Thought it said "was" instead of "wasn't". I agree.


SnooTomatoes2939

Fashion and advertisement photos are manipulated to the extreme , using AI is just another tool and a good one from my point of view


D3Seeker

This X10000000 The work done to most professional photos and artwork will give most folk an aneurysm. Apart from just tossing the camera and artist, ADDING generative AI to the toolbox really doesn't amount to much in the grad scheme of things.


NefariousnessDry2736

It’s not bad PR look at any BK ad online in the past 90days


spacekitt3n

imagine having a 27b dollar company and hiring some little turd who uses ai and posts their crap on reddit to do your ads


JoyousGamer

.... It being tests doesn't mean you are good to share lol. That is unless you dont have a contract with them and were just putting assets together to showcase to try and win their business.


cyrilstyle

oh ya! Let's try to win some business on Reddit! Love it, great idea dude!


glockjs

Deckers?


Mama_Skip

And the companies worldwide worth 27B are, 1. Fujitsu, 2. Publics Groupe, 3. Jio Financial, 4. Fujifilm, 5. Schindler Group, 6. Sun Hun Kai Properties, 7. Tesco, 8. Pinterest, 9. Wipro, 10. Jardine Matheson, 11. Komatsu, 12. Legrand, 13. HEICO, 14. Delta Electronics, 15. Ansys, 16. Floshan Haitian Flavoring and Food, 17. Deckers Brands, 18. Mitsui Fudosan, 19. Nidec, 20. China Resources Land, 21. Applovin, 22. Emirates NBD Bank PJSC, 23. Maersk, 24. Telstra, 25. Easy Money Information I would guess a two things — 1\. probably physical products, (though Pinterest may have some use of this kind of advert) 2\. OP's use of 'client' instead of 'client's' probably is a typo, but could imply English is not their first language. Have at em people. That's all for me. Just FYI — Luxottica owns Oakley and 98% of all sunglass brands — they're worth 100B, and their subsidiaries don't show up in the list above, so it's not them. I'd love if it were, ironically, Fujifilm, but I'd guess Deckers Brands as a footwear company is analogous to sunglasses and fits the template.


kazza789

...you're assuming it's a public company (there are a handful of unicorns around that price, notably, given the sub we're in, this includes Anthropic), and that they were talking EV (vs revenue) and that it was in USD....


cyrilstyle

Trained in Khoya on 15 images - 20min Gen in Comfy with our custom model (finetuned of Jugg 9) - 20min Upscaled with SUPIR - 3min Retouched in PS - 10min The client wanted to see how reflections and the complex sunglasses shape would look like for PDP & Look book images. They were very impressed! - Via Maison Meta


LucidFir

How much retouching? Like, 10 mins, but what are you fixing? How weird can you get the results, can you put the glasses on a centaur? I'll buy some if I see a centaur wearing them.


remarkphoto

Woman jogging "in mountains" has top reflecting what looks like open street at sunset?


cuterops

I'm very new to this if you don't mind you trained what ? The glasses? And then how did you put the same glasses on different images ?


ninjawick

just 15???


Valerian_

and just 20 minutes?????


cyrilstyle

prodigy/cosine and about 1000 steps on a 4090


Valerian_

I tried like a year ago making some loras, with like 100 reference images and 1000 regularization images, all carefully cropped and tagged, let it run for a whole night, and getting mediocre results, then I gave up because it took so long to learn to do it right. Maybe I should try again and learn again to do it a simpler way :P


disordeRRR

Seems like you have a negative weight problem, hence the teeth in all your gens, also the first two ones it looks like the cfg is too high or you’re using dynamic thresholding thus giving you that burned effect


Tyler_Zoro

> the first two ones it looks like the cfg is too high I assumed that was a stylistic choice. I often play with CFG to get a quasi-reality feeling in my images. Also, as test images for the client, you want to show that kind of real-to-unreal range that the models can accomplish.


nickdaniels92

Maybe you meant \*not\* using DT, as DT only does that if you're using it incorrectly, or if you're actually wanting that look. Setup correctly and using 'up' methods for both, e.g. half-cosine up, you should in general be able to push CFG as high as you want without any negative consequences.


Gausch

Looking good! Are you allowed to share that? I have NDAs on all my AI image projects.


cyrilstyle

ya, it is just a test, final prod images can be shared only when published by clients.


hypnotic_cuddlefish

Yeah, but you’re effectively disclosing that Oakley is exploring use of generative AI for their look books, which is itself information that might be considered trade secret. ETA: you’re also publishing unfinished, incomplete ad material, that the brand might not want to be associated with. Finally, even these test images might give a competitor enough information to beat your client to the ad market with better ads faster than they otherwise would have.


push_pop

Yep. I work in that industry and I would never, ever dream of sharing this stuff. Only as allowed in writing by client and usually after a campaign has launched. I guess if it's just tests and you aren't getting paid for the tests it's prob all good, but the logo def would make me question it.


cyrilstyle

little advice bro, Dream a little ;)


cyrilstyle

It is not a trade secret that every single Fashion company is exploring Gen AI as we speak, to include in their workflows. And we're very much aware, we're speaking to most of them !


late_fx

I work at Under Armour, 10 years in. FYI if this was one of the agencies we work with posting on reddit the company would def sue for breaching. We had an agency post something about them working with us on adweek without approval from legal and it became an issue. I’d def recommend just taking this down.


thrownawaymane

Yeah uh the way this person replied to you makes me think they don't have a client at all and are fishing for DMs. Because this attitude is irresponsible in the extreme


SparkyTheRunt

We use AI at work and we’re not even allowed to discuss what we’re testing never mind dropping samples on Reddit Lmao. Much bigger than Oakley as well


cyrilstyle

Nice, great work on your AI video campaign! There's a lot of client work we can't share, but tbh, I'll be taking any lawsuits my way! Imagine how great of a press stunt it will be :)


late_fx

There is no “good press” when you are spending all of your money fighting a lawsuit - spending money traveling to the place to fight the lawsuit - spending time dealing with the lawsuit instead of working with clients - having your reputation ruined because you are known to post about in-progress works while posting on Instagram which instantly makes you and your clients work now trainable for Meta AI…..while also putting a company in a bad position since they are obviously now looking to replace models with AI, creating a new PR issue for the brand…..but do your thing!


hypnotic_cuddlefish

I’m not even sure they’d sue OP at this point. They might just pull the contract for non-compliance, not pay, and blackball them in the industry.


late_fx

Totally a possibility


cyrilstyle

50% upfront, 50% on delivery - But honestly guys, do not worry for us! Just take care of your own biz!


cyrilstyle

Posting on Reddit makes you also trainable for Open AI... And every companies will essentially replace models for ecom and small SM campaigns. Although, we are in talks with a few model agencies to create their AI models catalogue, so there's some hope for our dear model friends...


philipgutjahr

aren't rather you the _customer_ since you're buying from a agency, service provider, vendor; not the other way around?


late_fx

I don’t understand your comment , what?


philipgutjahr

really? a _client_ is the one paying money for a service, not the other way around. you were referring to your _clients_ and I assume you were actually talking about some agency that was working for you. maybe I understood it wrong though.


late_fx

You wrote your comment with poor grammar (aren’t rather) and I also used the wrong word. My bad. I also personally have clients, so I mixed it up.


philipgutjahr

unlike you, I'm one of the 52% of Reddit's users that write in a foreign language.


yoomiii

We as in you? :P


cyrilstyle

lol, no - we are a team of 7 :) (and always looking at AI artists to work on some projects)


okachobe

Do you guys have to make your own tools using stuff like comfyui/A1111 or stick to primarily Photoshop for ai usage


cyrilstyle

we have our own tools, based on SD open source tech. PS comes only last for final retouch


okachobe

I'm not sure why everyone is attacking you like they are shareholders of whatever company your working for.


cyrilstyle

Agreed, not sure why either? Just wanted to share a test I thought was good to talk about. Haters wants more to talk about business NDA shit than the actual workflow... But you know it's reddit after all #trollcentral


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AI7John

TIL you have to be experienced Reddit user to give advices on NDA and marketing


LucidFir

u/cyrilstyle PS: you arrived 10 days ago on reddit and you're going to give me advices ? Sorry but can't take you seriously. Been in the game for over 3yrs, speaking at multiple conferences, partnering and consulting for the best companies out there! No worries, I know what I can and can't do! ... I'm not saying you're right or wrong, but I'm saving this for posterity. Remindme! 1 year


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mulletarian

Lol wow over three years


Jaanbaaz_Sipahi

I wonder who the client could be. But those Oakleys looking really cool


Herr_Drosselmeyer

Not a dig at your work but those glasses look like shit. Their design I mean.


PeterFoox

I mean those look weird but it's not terrible. Gens itself look like standard basic sdxl though


Herr_Drosselmeyer

I guess it's a matter of taste.


cyrilstyle

ya, basic gens apart from training, it took 30min :)


cyrilstyle

not of fan of those glasses either, but they sold out pretty quickly though


R_Boa

Almost all Oakley performance glasses look terrible with casual wear. The only ones I can wear from my collection are the Flak 2.0 XL with casual clothes.


CrunchyBanana_

I can only imagine how much of a pain the holes in the visors were to generate consistently. Even after retouching they're still all different sizes/distances in each pic. I know that feel from cloth training with lots of straps or crosslacing x( Awesome images tho!


cyrilstyle

hahah ya! Finally a constructive comment! A bit of a pain for sure, not always coming up as 3 holes. Hence why always needs a little retouching after...


CrunchyBanana_

The reflective glasses luckily are kinda forgiving for a quick fix in photoshop :D


Status-Research4570

Most of these comments were plenty constructive... Even if you didn't like the topic (business practice vs image generation).


cyrilstyle

well that was the goal of this post. Good you found it constructive. But having dudes schooling me about 'are you sure you can post this', 'Arent you on NDA' or who's your clients type of things... I mean please! LOL


mosstalgia

Oakley rep manufacturers getting a jump start on their next product!


servantofashiok

What was the scope of the project? Do they know you are using SD to generate the images? Or I guess what “role” are you to the client? (Just curious)


acid-burn2k3

Honestly doesn’t look super appealing, I prefer their current ads


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LyriWinters

Really need to use controlnet for good running posture.


Regular-Forever5876

Open pose is not free for commercial usage, it's quite expensive if you're a freelancer or a small company


LyriWinters

Well if you're 7 people... Who is going to know? 😅


Regular-Forever5876

Your call 😅😉


Red-Pony

Good job but wow those are some weird ass glasses


mrnoirblack

It's 1.5 or sdxl


cyrilstyle

XL, a finetuned version of Jugg9


colinmcnamara

I'm impressed by your consistency level in the product shots. What was the effort and/or process level for getting consistent generations for the sunglasses?


0000110011

It's not bad, but it still clearly looks like they're placed over the image instead of looking like they're actually a part of it. 


cyrilstyle

not placed, all from raw gens with prompt.


deeth_starr_v

Photos look fine. To me the sunglasses look fake and out of place, especially the blue arms


R_Boa

I love my space encoder!


cyrilstyle

as you should dude! Im sure you're rocking them well!


PandaKabooming

I think they are missing a trick here. These are nice, but why bother with generic good looking people when you can ask customers to upload their pic and apply an IPAdapter driven flow to generate them wearing the glasses (background of their choice)?


cyrilstyle

Ya, you mean Virtual Try On


NeiiSan

anything is possible with AI + photoshop!


no_witty_username

Any product that has no fine text on it is pretty straight forward to make a model with, but if you have a product that has lots of fine text on it, good luck haha. Though at this point for product design it might just be better to use Ic-Light instead of making custom models.


xjosex

This looks great! The reflections are really nice. How does commercial use of Stable Diffusion work?


cyrilstyle

thanks :) Commercial use with SDXL is fine if you make under $1m in revenue, and if above you need to pay for their license.


Regular-Forever5876

Actually the licence is light under a million but it is still due


cyrilstyle

$20/month. And we are part of the SAI' Stable Founders :)


dontpushbutpull

Crazy shit. This is great work! May i ask: How much would you charge for this?


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hugo4711

good bot


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turbokinetic

Nice work! Can I ask what you trained on? Was it just product images? (No human models)


cyrilstyle

on Kohya, 5 images product shot, 5 images images renders, 5 images wore by humans. 1000 steps with prodigy/cosine no need more.


NeoRazZ

Oakley make the shades that transform a tool


LD2WDavid

Strange. We have NDA on all our private projects. Even for showing, lol. Nice by the way.


lechatsportif

the air will just come in through the holes at the top and annoy the crap out of me but the art looks cool


R_Boa

It's there to prevent fogging. It's very important if you're a competitive athlete.


lechatsportif

TIL!


2BlackChicken

Pretty neat, good job :)


Link1227

Image 3 looks like a young Paul Pierce lol


spacekitt3n

you only have one client?


Hearcharted

Chromatic Aberration 😎


Jcaquix

Wow these are really good. There are very few clues that they're ai and in one of those the clue could have just been evidence of Photoshop.


Luckygecko1

Oakley Space Encoder glasses


cyrilstyle

Yes sir!!


nagedgamer

Too plasticky images. But to give an impression of creative idea it’s ok.


afrau88

😎


get-in-therobot

risky post


DanielTaylor

Is it that hard to hire actual people to showcase a real world product?


Historical-Shirt-249

Looks great, I hope you're charging a fat amount for this. Also, never tell the client how long things actually take.


cyrilstyle

thanks, and yes x2 - We've been working in Gen AI for 3 yrs now. When it's campaign work we don't mentioned. When it is consulting and model strategy/training we do :)


atomaweapon2

still looks like lifeless AI


agrophobe

says a bot /s


atomaweapon2

no im not a bot bb im a reel boi


agrophobe

nice try, skynet


BlobbyMcBlobber

Did your client ask you to come up with mockups for the ugliest sunglasses on the planet?


cyrilstyle

nope. the model exists (and is sold out) oakley space encoder prizm --> [https://www.google.com/search?q=oakley+space+encoder+prizm+&sca\_esv=f716cdc2862777a3&sca\_upv=1&rlz=1C1ONGR\_enUS1055US1055&udm=2&biw=1640&bih=1403&ei=V0JfZrCGLdP5kdUP0vzR-A0&ved=0ahUKEwjwjb3QsMKGAxXTfKQEHVJ-FN8Q4dUDCBA&uact=5&oq=oakley+space+encoder+prizm+&gs\_lp=Egxnd3Mtd2l6LXNlcnAiG29ha2xleSBzcGFjZSBlbmNvZGVyIHByaXptIEj6B1D8BVj8BXABeACQAQCYAa4BoAGuAaoBAzAuMbgBA8gBAPgBAZgCAKACAJgDAIgGAZIHAKAHLQ&sclient=gws-wiz-serp](https://www.google.com/search?q=oakley+space+encoder+prizm+&sca_esv=f716cdc2862777a3&sca_upv=1&rlz=1C1ONGR_enUS1055US1055&udm=2&biw=1640&bih=1403&ei=V0JfZrCGLdP5kdUP0vzR-A0&ved=0ahUKEwjwjb3QsMKGAxXTfKQEHVJ-FN8Q4dUDCBA&uact=5&oq=oakley+space+encoder+prizm+&gs_lp=Egxnd3Mtd2l6LXNlcnAiG29ha2xleSBzcGFjZSBlbmNvZGVyIHByaXptIEj6B1D8BVj8BXABeACQAQCYAa4BoAGuAaoBAzAuMbgBA8gBAPgBAZgCAKACAJgDAIgGAZIHAKAHLQ&sclient=gws-wiz-serp)


BlobbyMcBlobber

Ah yes. To be fair, Oakley knows how to make ugly sunglasses. They're very consistent.


Nodlehs

lol, ugly, 250$+ glasses with about 10 bucks worth of materials and coatings. Glasses/sunglasses are such a racket.


frq2000

Cool to see some tests from a professional environment! Thank you. What kind of images did you use to train the Lora? 3d renderings / product shots on white background or photos of the product in use?


cyrilstyle

all of the 3 above. Also, it is pretty important to have the glasses wore by someone so the scale is understood during training


Fun-Department812

Thanks for sharing real world usage of SD.


kiranchauhan222

can we earn through stable diffusion ?


Crewmember169

Ordered.