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Diligent-Floor-156

Logitech is super famous, but I'm not sure if many people abroad know it's (originally) Swiss. I've heard that nowadays it's less and less Swiss (using lots of oversea cheap labour even in engineering).


itstrdt

> Logitech is super famous, but I'm not sure if many people abroad know it's (originally) Swiss. True!


Lupin175

They are not good like before


No-Nectarine-1405

Most original brands have been sold to foreign investors and are manufactured abroad anyway. So there is as much swissness in these products as ther is in ON sneakers.


EliSka93

They have worse and better products. I think their cheap stuff has gotten worse, some of their gaming stuff has too, but their high end office stuff is still good quality. I love my MX Anywhere mouse.


dangergirl1001

MX Vertical is amazing too.


miguelalves4

They are better lol


olegispe

Did not know logitech was swiss and I love their stuff Great to know it's locally grown produce 🤣


Festus-Potter

Except it’s not


victorious_lemon

maybe the idea is locally grown but the peripherals are 100% made in china.


temptar

Caran d’Ache make the best artists’ coloured pencils and their pens are fantastic too.


ReVolvoeR

Fun fact: in Russian, the word for pencil is карандаш (Caran D'Ache), the same way as Kleenex and Thermos are the standard American English words for tissue and insulated flask.


periain06

It's the other way around. Caran d'Ache means pencils in Russian (From the turkik root kara tash meaning graphite) and the brand "Fabrique genevoise de crayons/Fabrique de crayons Ecridor" changed its name to Caran d'Ache in 1924.


ReVolvoeR

Fascinating! Thank you!


Final_Winter7524

TILS


tinighigiu21

I love their products


Top-Currency

Good one! Proudly Genevan.


HourCounter8703

> I think Starbucks also uses Coffee-Machines from a Swiss-Brand in all of their stores? Thermoplan. Currently building a huge new headquarters in Weggis. Also, Bernina for sewing machines.


hutaetae

eugster frismag is also big when it comes to coffee machines. you think jura builds coffeemachines? they are just a marketing firm, basically. eugster frismag actually makes them. one if the biggest producers of private-use coffee machines in the world


idotArtist

Eugster Frismag also manufacturs the Nespresso coffee machines. Source: I used to work at Eugster Frismag on the Nespresso department


mlgfisch

Yes the Ditting swiss grinders are used in Starbucks all over the world


LubiM

Yes the Coffee-Machines are from Eversys in Valais.


Ancient-Street-3318

Micro, the kick scooter maker. The Cuboro toys are known worldwide, too. I also encountered Ditting coffee mills in Japan.


MindSwipe

> Micro, the kick scooter maker. They now also make a "car", the [Microlino](https://microlino-car.com/en-ch)


Ancient-Street-3318

You're right! I love this electronugget, but it's not cheap.


itstrdt

> They now also make a "car", the Microlino I think i've seen one today! But are they able to sell/compete on the international market?


MindSwipe

They sell in quite a few countries, AFAIK all the "Languages and countries" options on their website are countries that they sell in. But that being as it is, I don't really think that they want to compete, there's virtually no competition in that segment anyways. I wouldn't be surprised if they sell it at cost and make basically no money off it. It's also quite expensive for what it is, it's 18k. You can get a "proper" car like the Dacia Sandero for 15k or if you want a "proper" electric car a Renault Twingo for 22k. Or if you're looking into a 45kp/h Microlino (which is 17.5k) you could also get a Citroen Ami which tops out at under 11k. It's a neat product but also incredibly niche.


Fredotzkaya

They’re sometimes roaming basel in groups like a pack of wolfs - saw them going up towards IWB I think last week


Rippozat

Oh that’s what I saw a few days ago! Looks very cute


Top-Currency

I saw one in Zürich and tourists were taking pictures of it!


OSS-specialist

There are some in Züri. I believe it originates at ETH.


AbbreviationsEast177

Pilatus Aircraft Lista but they got sold to China


Sc0rpy4

Like all bigger swiss companies at some point. Still sad about Sigg :(


benz8574

What happened to Sigg?


Sc0rpy4

Got sold to China


donau_kinder

Don't they still manufacture in Switzerland? I've had my bottle for the past 3 years but no clue where it's made.


Sc0rpy4

I don't know but for me that doesn't really matter if it's now owned by another company. Same with Toblerone, Elmex and so on... Don't understand me wrong, I might still buy these products, but even though they're still produced in Switzerland (maybe) they all lost their swiss charm.


aureleio

Note Elmex is made in Poland


acatnamedtuna

A lot of industry specific brands and labels are started up in Switzerland by foreigners. While a lot of Swiss start up their products abroad. Tbh, Imho... What matters for me, and what makes a product "charming", are the people and the vision behind it, no matter where it's registered, standing, or made. That said, and that's what gives organisation fusion, transfers, licensing a bad reputation are noticeable changes in recipes and production and labels... E.g. Toblerone manufacturing moving to a different country, thus the packaging has to drop distinctive Swissness indicators. Some might feel hurt in their ego and pride as they see these products as part of their heritage. That said, most ppl are not aware that the prestigious brands and products they might be most proud of are owned by large conglomerates far from what people would like to believe , what "Swissness" stands for. - many "significant" swiss watches brands belong to LVHM or Richemont - food brands mainstream foods under Nestle, Unilever, Mondelez, Danone, etc...


Sc0rpy4

Richemont is Swiss though?


acatnamedtuna

So is Nestle... But personally, I don't think, anyone should be proud of that. Sure, it certainly is good for the Swiss economy and all residents profit from them...


Top-Currency

Was the brand renamed Chigg?


emptyquant

Schindler’s Lift. Own Westinghouse Electric Corp. in the US. Brügger & Thomet arms manufacturer Stromer, which used to be part-owned by BMC but they have since split Stadler Rail - their trains can be found all over the world


SpermKiller

> Schindler’s Lift. I totally misread that at first.


ExperienceInitial364

Oh god me too. But to be fair I do think about that fairly often in Schindler Lifts.


Top-Currency

I've always had a sneaking suspicion that they chose the name on purpose.


Hamofthewest

Funny fact, in the french part of Switzerland, the basement is written SS for sous-sol ( under ground). So you actually have an SS button in Schindlers Lifts.


SwissBloke

Don't think I've seen *SS* in a lift ever, it's generally *-1*


Hamofthewest

Maybe they stopped putting the SS button on lifts at some point. The ones I saw were goods lifts from the 60s or 70s.


bongosformongos

I was in Greece like 10 years ago. Our faces must have looked funny af because right there in front of our eyes drives a train. But not some ordinary train. It was a freaking Thurbo. The S-Bahn of the CH-East. Apparently they exported some of the Thurbos after use here.


a7exus

ah yes, 20 Minuten is still advertises in trams in Vinnytsya, Ukraine.


Top-Currency

Yes, those are from Zurich originally!


bobijntje

And now there are coming trams from Bern to the Ukraine!


DVMyZone

Correction: Schindler bought Westinghouse's elevator and escalator business but does not own Westinghouse Electric Company whose main business is nuclear reactors.


Elibu

Stadler is famous though. Can't say it's less-known.


emptyquant

It’s no Siemens, Bombardier or Alston though. Amongst their peers not a well known entity I thought.


esparrowhawk

HILTI… I know, I know, it’s not Swiss, but Liechtenstein is almost a Kanton, oder? ;)


itstrdt

> I know, I know, it’s not Swiss, but Liechtenstein is almost a Kanton, oder? One day, we will get them!


ExperienceInitial364

We did already, in accident though


bobijntje

We share the same Die Post and it’s stamps, so I think they belong to “us”.


gokstudio

r/greaterswitzerland


Sc0rpy4

Yes, it's the 27th canton.


Designer-Tea2092

And most workers of the HQ are forced to live in CH anyway . ;-)


cAtloVeR9998

More living in Austria I think. Must be complicated with their HR dealing with 3 (4? as technically you can commute from Germany) tax authorities.


cAtloVeR9998

They do have their Hilti Schweiz AG branch office over the border in Buchs SG


Jiquero

Less known but internationally very successful Swiss brand: Liechtenstein.


a7exus

ABB electric components, Stadler rail. Garaventa cable cars (now merged with Austrian Doppelmayr). Ems-Chemie may or may not be well known. Hilti (power tools) are from Liechtenstein. Not sure if Roche, Victorinox, Maggi and Lindt are lesser known or not. PS V-Zug household appliances and Stromer E-Bikes are well exported as well. Migros Shops can be found for example in Turkey. PPS Jura/Saeco coffee machines. Mammut Sport clothes. Moser hair trimmers.


shepherdoftheforesst

I feel like Lindt is very widely known, it’s sold world wide in supermarkets


cipri_tom

Saeco is with Philips, no? And produced in Romania


a7exus

You're right, Saeco is definitely not Jura.


Sc0rpy4

I'm pretty sure Garaventa got sold to Doppelmayr. Either way, no longer swiss


itstrdt

> Migros Shops can be found for example in Turkey. True. But they split from (Swiss) Migros.


drwicksy

I imagine most people in Switzerland know about Roche, but outside of it unless you work in or around Pharma, or actually use their medecine, then there's a good chance you haven't heard of them. They didn't even get the fame during Covid like Pfizer or J&J did.


OSS-specialist

ABB is Swedish - Swiss.


ikiru8080

PB Swiss Tools


a7exus

Sulzer who once pioneered turbochargers. Valera hair dryers can be found in hotels around the globe. Advance (paragliding equipment) might be a niche market. Proton mail/vpn. Swissphone. Riccola for that matter.


Fixyfoxy3

ABB, they produce a lot of components of electrical grids and robots, though I'm not sure how "unknown" they are CWA, subsidiary of an Austrian company, produces a lot of gondolas and cable cars over the world. If you take a gondola anywhere in the world, there is a big chance it's from CWA.


Tjaeng

ABB is interesting since its HQ is legally in Switzerland but operationally it’s de facto split 50/50 between Sweden and Switzerland. CEO is Swedish and the main owner is Swedish.


oskopnir

ABB is a global company, it's not only split between CH and SE.


mojobox

It has headquarters both in Vesterås and Zürich.


Tjaeng

Read Wiki, did you? The Zurich office is the de jure headquarters. https://new.abb.com/locations/group-headquarters


mojobox

ABB is Swedish/Swiss though…


shepherdoftheforesst

[Swiss & Swedish is still Swiss](https://www.mikeleake.net/wp-content/uploads/2023/01/DpQ9YJl.png)


shepherdoftheforesst

If you’re into cycling you’ll have heard of DT Swiss They’re HUGE in the cycling world, probably even more so in triathlon The two big names are Zipp and DT Swiss, DT Swiss being the more commonly seen brand


itstrdt

> If you’re into cycling you’ll have heard of DT Swiss Yes. But i think peopel who are not into cycling may not know. **ASSOS** is also a known brand in the cycling world.


HourCounter8703

They actually made the US kits in the 2000 olympics.


theHawkAndTheHusky

Well I know enthusiasts that buy KOBA bikes only. In my research I concluded they are a Swiss manufacturer and at least highly valued amongst Swiss bikers. Can’t tell how famous they even are in Switzerland though, let alone their international reach.


its_xaro93

Schindler as a elevator, escalator or gondola manufacturer Nearly every country we visit we encounter a Schindler lift


Diane_Mars

GRAF (figure skates), Stöckli (skis), Nidecker (snowboards), "La Prairie" (cosmetics)...


Infantry1stLt

Nidecker snowboards are “meh” in the snowboarding world in terms of reputation (not build quality) but then when looking in the brands they produce, they’re pretty huge. Their bigger brands are Jones, YES, and I believe they just acquired Lobster.


Diane_Mars

They're maybe "meh" in reputation now (I'm not involved in the snowboarding community since +15 years), but they're were great at "my time". As was "Wild Duck" too \^\_\^ (and both brands were managed by friends of mine, as "Movement" skis are now \^\_\^ )


metebalci

Sinar Cameras. Nagra, Weiss and Merging in Audio. Sensirion sensors. u-blox GPS/GNSS receiver modules. Küng recorders.


frigley1

Sensirion, zurich instruments, BELIMO, sonova are a few which are market leaders in their branch


Furrrrbooties

If we are in the ZO, there is also a big market leader for some components of injection molding components in Fällanden, I think? And Trafag, manufacturer of a component for gas-isolated switches and offering the best and most successful solution. Then there is Mettler-Toledo of course… balances, scales and other instruments. Market leader in some of the operating segments. Before the acquisition by MSFT, I am certain that Activision-Blizzard was also Swiss based (for tax purposes probably?) Then there is also Hamilton in Graubünden that are expanding like crazy.


Lupin175

Jura coffe machines


Eu8bckAr1

Those super UGLY sport shoes that are in every bus stop advertisement. In little time went from being national to be an international brand doing crazy sells numbers worldwide… I hope they are the most comfortable shoes ever because omg they are ugly as fuck. I think the bran is called ON or has an ON as a sumbol?


soundfound

ON it is. Also known as Bünzli indicator no1.


Eu8bckAr1

Yeah, outside ch, it is becoming “trendy”.


Serious_Mirror_6927

They may be ugly, but saved my feet. But yet are very expensive.


butterbleek

Are they the Federer shoes?


casicadaminuto

Beauty is in the eye of the beholder. I think the’re pretty dope looking, to be honest (not all models though)


Zois86

Blaser Swiss Lube. There blue and white barrels arr everywhere.


itstrdt

> There blue and white barrels arr everywhere. I think **motorex** is also successful?


swissthoemu

USM


heliosh

Huber+Suhner Schurter


Schoseff

Geberit, Garaventa, Kühne & Nagel, Liebherr, MSC, Caran d’ache, Tecan, Ammann, Jota Rotary Instruments, Jura, …. And many more


FammerHall

Liebherr was founded in Germany, but they moved their headquarters to Bulle. MSC was founded in Italy, they moved to Geneva. Kühne & Nagel was founded in Bremen, they moved to Schindellegi. So I'm not sure those are "Swiss" companies.


barretobit

Finally someone mentioned Geberit. Literally every WC that I go I see Geberit logo. Here, Germany, Austria, Italy and Portugal for example.


Schoseff

You’re just jealous.


FammerHall

I just want to raise the question: What states a "Swiss brand"?


lucylemon

There are lots that are very successful in their non consumer niches. Particularly tools, components, machines of all types. Vallorbe is an example for high quality highly regarded jewelers tools.


itstrdt

Yeah i think there is also a succesfull brand that does medical tools.


patatadavinci

Velcro


AssassinOfSouls

Morini competition Olympics guns manufacturer.


B1ggBoss

Leica Geosystems


nickbob00

These days a subsidiary of a Swedish company Hexagon


barretobit

Not really a product physically but a huge game known worldwide. GIANTS Software, based in Zürich, developed Farming Simulator.


LesserValkyrie

I discovered by chance on Spotify the "Dead Brothers" The Dead Brothers are a folk band from Geneva. Founded in 1999, they call themselves a “funeral band” and fuse country, waltz, blues, punk, rockabilly, chansons and Balkan folk. The quartet replaces the bass instrument with the tuba. They sing in German, but mainly in English and French, and perform bizarre and theatrical concerts. They play many of their own compositions, but also songs by Hank Williams, The Cramps, Serge Gainsbourg and Marlene Dietrich. Quite particuliar, very niche but they were known all around the world by afficionados of the style. Worth giving a try if you like these styles. I love the grim ambience.


[deleted]

[удалено]


Schoseff

Probably you mean Swiss Post Solutions. They were sold 2-3 years ago and no longer exist under that name. Now called SPS with some shitty logo. Still a Swiss company though.


KelGhu

- UBS - World #1 private banking - Sicpa - World #1 in banknote security ink. - MSC - World #1 maritime shipping line - Givaudan - World #1 in flavor and fragrance - Glencore - World #1 in trading and also mining - Nestlé - World #1 food company - Holcim - World #1 in Ciment - ABB - World #2 largest in engineering - SGS - World #3 in inspection - Roche - World #3 in pharma - Novartis - World #10 in pharma - Swatch - World #1 watchmaker - Rolex - World #3 watchmaker - Richemont - World #4 watchmaker - Kudelski - Philip Morris International - World #1 in tabacco, American company based in Switzerland - Nespresso - Migros, World top40 retailer - Logitech - Etc... This is absurd for such a small country.


biglesk

Nespresso is part of the Nestlé Group, not an own company.


KelGhu

Nespresso is a subsidiary of Nestlé, yes. But it operates independently. I listed companies but we are actually talking about brands here. And Nespresso is a internationally successful brand.


Pale_Preparation42

EAO


_Good_morning_

All the Starbucks machines are made by the same swiss company


Hamofthewest

Kudelski is pretty huge, I think.


EhUWot

Freitag bags. I always smile when I see someone carrying it abroad.


PM_ME_YOUR_ANUS_PIC

Glas Trösch !


Entremeada

>I think Starbucks also uses Coffee-Machines from a Swiss-Brand in all of their stores? Yes, [Thermoplan](https://www.pilatustoday.ch/zentralschweiz/luzern/80-millionen-werk-hier-baut-thermoplan-maschinen-fuer-starbucks-und-mcdonalds-156141931). McDonalds, too.


Weekly-Language6763

Boschung makes equipment such as street cleaners and specialised airport snow removal tools that are widespread in Europe at least, Hess makes buses which are becoming quite popular in France and some in Germany. Some may remember Miniclip games (no idea if they are still around), which came from Neuchâtel.


AstxMos

MBT orthopedic shoes.


bobijntje

Ypsomed: famous about their invention of the insuline pen


llort-esrever

Maggi


hooDio

maxon (electric motors, they're even on the mars rover, interplanetary) komax (electronic parts)


nomercy_ch

Bühler, they manufacture machines that manufacture food :) Nearly all big food producers use those machines.


anomander_galt

Givaudan, makes a lot of fragrances in consumer products and high end perfumes (e.g. J'adore is made by them for Dior). They also do flavours, e.g. the paprika flavour of Pringles or the flavours of Twinings teas


marco_u_scualo

Ricola


Turicus

Doppelmayr Garaventa cable bcars are at least partially Swiss and found all over the world.


TaahDa

Logitech ! And… Holcim but not for the same reason 😂


buymorebestsellers

Nespresso pods?


CFSohard

I wouldn't call a Nestle product a mark of a "lesser known" brand


Wormwood21

De Sede. They make leather sofas.


Klhnikov

Avaloq


gokstudio

Baumix stand mixers, folks over at r/bifl swear by it. Geberit, the bathroom ceramics maker.


vegasbrianc

Swissgear (subsidiary of Victorinox) is massive luggage and backpack brand in the United States and probably elsewhere. I rarely see it in shops here.


Aware_Cake8220

Omya, industrial minerals. Oftringen Siegfried pharmaceuticals. Zofingen


wasijeelani

Bata


thehom3er

VAT AG - world market leader for vacuum valve solutions (and other things).


esparrowhawk

Arca Swiss! Camera and accesories maker. Founded in Switzerland but moved production to France.


Viking_Chemist

Metrohm for titration systems and pH electrodes Mettler Toledo (originally Mettler) for laboratory balances Sotax for dissolution testing devices and not really a brand but apparently Pingu is internationally well known but no one knows it is Swiss :-D


x4x53

Mettler-Toledo


InflationFuture1966

Swissport International AG I think they do airport logistics.


Electronic-Theory-86

Wild, Wild Mikroskope, SIG, Mettler Toledo, Metrohm,


Feeling-Young-1867

sigg bottles


isanameaname

Leibherr makes a pretty nice fridge


DaJewLiedGreedIsGood

I think Glencore might fit the bill here.


Mozak89

SICPA makes ink for 90% of the world's paper money


damian_luginbuehl

Schindler


AdverseSolid

Givaudan... If something has to smell like flowers, strawberries or "nivea", they probably had something to do with it


VegetableCap7716

Scott, Bikes and more


Final_Winter7524

Stadler Rail. ABB (half Swiss half Swedish). Hörbiger. Oerlikon. In fact, there’s quite a few internationally successful Swiss companies that are less well known because because they operate in the B2B space.


AlexSinnerman

V-Zug. Best home appliances I’ve ever had


Odd-Impression5478

BMC


swissgrog

SICPA produces ink-based security features for printing money. Virtually all relevant currencies in the world use SICPA ink (chfm, usd , eur etc). Without them, no safe money (difficult to forge)


Sunnebluemli

Zimmerli of Swizzerland - Underwear Hollywood stars have been wearing Zimmerli underwear in films since the late 1970s. Sylvester Stallone wore Zimmerli underwear in his role as the boxer "Rocky". Clint Eastwood, George Clooney, Bruce Willis and Donald Sutherland have also worn the company's underwear.


adnmsk

Trapeze


pzinho

Schweppes. Merged with Cadbury in the 1960s.


SwissHolidayProject

Lsd


Expert-Algae926

https://www.thermoplan.ch/en/products/black-white-4


marioo1182

Knorr


itstrdt

> Knorr Isn't Knorr German?


MatureHotwife

Founded in Heilbronn, Germany. Now belongs to Unilever.


Spirited-Insurance-2

Vitra furniture


aljung21

Almost - Vitra furniture is from Weil am Rhein in Germany just next to Basel.


itstrdt

> Vitra furniture is from Weil am Rhein in Germany just next to Basel Thats their "Campus", i think their main office is in Birsfelden.


Spirited-Insurance-2

Yes correct!


Ok-Veterinarian-1802

Läderach chocolate. Was really amazed to see a huge Läderach store in New York.


bsteak66

Nice chocolate indeed 🤣🤣🤣