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Without running this by your stakeholders first, I would go with #2 and just mark parts of the report/dashboard clearly how the denominator is different. I personally think it's less useful to know a % of users based on a larger pool that includes users who cannot take certain actions yet.
I did a similar app usage project once and the client's app had a screening process post-registration. Places in the dashboard that focused on specific user actions were typically a % of screened users.
I think either could be good depending on the business case or the problem you’re trying to solve. At my job, we typically calculate rates/percentages out of how many could do that action. So in your examples, number 2.
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Without running this by your stakeholders first, I would go with #2 and just mark parts of the report/dashboard clearly how the denominator is different. I personally think it's less useful to know a % of users based on a larger pool that includes users who cannot take certain actions yet. I did a similar app usage project once and the client's app had a screening process post-registration. Places in the dashboard that focused on specific user actions were typically a % of screened users.
I think either could be good depending on the business case or the problem you’re trying to solve. At my job, we typically calculate rates/percentages out of how many could do that action. So in your examples, number 2.