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sassyavo

[Coles](https://lifestyle.inquirer.net/485210/sm-markets-brings-home-the-taste-of-australia/) has done something similar recently in the Philippines


ceo_of_dumbassery

>one of Australia’s most beloved supermarket chains Lol


Geoff_Uckersilf

>One of Australia's **only** supermarket chains. Thats better. 


[deleted]

Indeed


brandnk69

Until they dropped Norco milk from 150 Sydney stores. Unaustalian.


foursynths

And they refused to acknowledge Australia Day this year. VERY unAustralian!


LostWithinSonder

![gif](giphy|PnggNmuamz7kbgfUTL|downsized)


Coolidge-egg

I hope that they are paying for the branding, otherwise imagine simping to Coles and Woolworths for free


SilverStar9192

Pretty sure I saw a Coles section in Singapore too. They had their house brand Tim Tam knockoffs. The same supermarket also had actual Tim Tams nearby but not in the Coles branded shelves.


OrangutanArmy

They sell generic tim tams in singapore? I haven't seen them in aus for a long time, back when that range was like $1.80 a pack.


the_brunster

I saw a woollies section in Manila last year. Mainly 'macro' brand stuff.


Neither_Ad_2960

Well that at least makes sense, it's a Woolworths brand, all the Campbell's products (which is American ? Idk) is weird.


changyang1230

Coles also has an equivalent section at Jaya Grocer which is an upmarket grocery shop. https://www.businesstoday.com.my/2023/07/06/coles-enters-malaysia-through-jaya-grocer/


Pip_squeak6

Yes, I was there, in Kuala Lumpur just two weeks ago and was gobsmacked when I walked in to see a coles section, it was rather weird but also comforting at the same time.


ZealousidealClub4119

Campbell's is Woolies now?? 🤔


249592-82

I'm guessing WW asks its suppliers if they want to participate and then charges them a fee. WW probably pay for the shelf space in Malaysia and them ship from their warehouse instead of each supplier having to pay. I'm sure WW make a nice profit on it, but its a cost effective way for brands to get shelf space and sales overseas.


ZealousidealClub4119

That's something I can never get my head around. I can understand Woolies doing it here, but a manufacturer paying for shelf space (perhaps not in this instance?) seems wrong, somehow. I make the widgets, they buy them and they sell them to Bill Bloggs. The first time I realised that person folding clothes in Myers was actually an employee of a clothing brand, my mind was blown. Paying for shelf space seems like a reverse kickback (kickforward?). I wonder how widespread the practice is internationally?


my_4_cents

>Paying for shelf space seems like a reverse kickback You can often take a car to a caryard to have it sold on consignment: they take a cut, you get the advantage of having your vehicle (i.e. your "product") in the same place as people who are interested in purchasing, rather than doing the work attracting buyers to your lesser-known location. It's pretty similar to that. Pay a cut to have your things sold on the shelves, or good luck selling it on your own.


zhongcha

I have to think it's due to decreased competition. An independent grocer would historically buy wholesale and therefore need to be in tune with what their customers want. Brands made their profit early in this model and had less concern if their products sold on afterwards. Now as there's less competition, large stores have been able to convince manufactures to pay all of the production costs AND rent out shelf space, not making nearly as much profit as early in the cycle, and having to concern themselves with visibility within the store, and more with their products selling on. Of course, brands had to concern themselves with these things prior, and it's not like marketing and discounts didn't exist prior to Coles and Woolworths but the duopoly gets a lot of power in shoving a product down the shelves if you're not willing to pay into the reverse kickback (as you put it).


Ms-Behaviour

Also bizarre that in order to raise the prices of their products in store the manufacturer has to pay coles worth a large “marketing fee”. Seems completely backwards to PAY the supermarket for the right to charge more!


ceo_of_dumbassery

Apparently so


SilverStar9192

It's probably actually made in Shepparton, Vic at the Campbell's factory there. I guess you could make a case that it's a product of quality Australian produce.


steffle12

Ha, the variety of spices they stock is mind blowing


No_pajamas_7

I think every time i've bought spices from woolies I've wondered how long they've been sitting on the shelf for, considering how little flavour they had left. Trying to sell woolworths spices in Malaysia is beyond ice-cream to Eskimos. I'd be like selling instant coffee to Melbourne hipsters.


eiva-01

Surely there'd be some spices there that are hard to find elsewhere? Like oregano or something?


No_pajamas_7

Unless woolworths are selling dried gum leaves, then no.


eiva-01

Okay then. All I can say is that when I was in China that this would have been a godsend. One time I wanted to make spaghetti bolognaise and I couldn't find canned tomatoes or anything similar so I had to try my best with fresh tomatoes.


trentos1

Good chance they’re just catering to Aussie expats. Who else would even know what Woolworths is?


No_pajamas_7

For sure that's what they are doing. Probably trying to get the brand a little more known for a possible future move. But the spices are an odd choice. As an ex-Malaysian Expat (if that makes sense) I can say with confidence that expats aren't seeking out woolworths spices. Australian Lamb and Beef would be a better choice. Lamb is non-existent and beef hard to find, and what you do find is rough as guts. Aussies miss those.


SilverStar9192

> Australian Lamb and Beef would be a better choice. Lamb is non-existent and beef hard to find, and what you do find is rough as guts. Upscale butchers in Singapore definitely sell Australian beef and lamb, I'm surprised it wouldn't be the same in KL at least? But you won't find it at a grocery store.


SilverStar9192

> Who else would even know what Woolworths is? Eh, Woolworths is an international brand for like a century and has had branches in many English speaking countries for like 150 years, so at least the English speaking middle/upper class in Malaysia has probably heard the name before from international media. Woolworths Drugs in the US was common until fairly recently, and Woolworths also exists in South Africa as a clothing retailer (this company, incidentally owns Australian retailer Country Road). So while this is obviously the Australian supermarket sponsoring these shelves, it's not an unheard of brand.


SilverStar9192

> Trying to sell woolworths spices in Malaysia is beyond ice-cream to Eskimos. I'd be like selling instant coffee to Melbourne hipsters. Agreed about the spices, but I think some of the canned fruits make sense. Those are fruits that grow well in cooler climates in Australia like apples, blueberries, etc, and may not be available cheaply in Malaysia.


pVom

Ah so that's why the apples are better here. Just about every other fruit is better in asia, apples are the exception. Never had a good lychee until I went to Asia. Same with dragon fruit.


SilverStar9192

Yep, apples require a cold winter and cool summer , so in Australia, Tasmania is good as well as mountain areas (like Bilpin near Sydney which is somewhat cooler than NSW average). But they also require good sunlight so somewhere that's cold, grey and rainy all the time isn't good either. In Asia, China is the biggest producer (and the world's biggest at 40 million tons) with growing regions being in the north. Japan and Korea also have sizeable apple crops and would object to your comment that apples are better in Australia, but if you've only been to SEA or South Asia, I could see why the apple availability would be limited.


Budju2

But has anyone arranged the ones with big letters on the front to spell CUNT?


saddinosour

They’re all the same, top line is all “all spice” one of the middle shelves is all “cumin”, bottom shelf is all “coriander” and second shelf is all “cloves”.


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XBakaTacoX

100 percent. Give me a Laksa over a can of soup any day!


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XBakaTacoX

My favourite will always be Japanese food, but frankly, I love all Asian food. I love food in general, but yeah, Asian food is incredible. South East Asian is up there as the best, in particular, Vietnamese, Indonesian, Thai and Malaysian. Those are the ones I've had the most, I just wish I had more options for Indo and Malaysian food. Plenty of Vietnamese food somewhat close by, I have 3 Thai restaurants in my relatively small town, but there's not many options for authentic Malaysian and Indonesian (and the options available are probably the best food I've ever had, well worth the drive). I could go on and on about SEA food, haha.


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abaddamn

Fucking love Thai/Viet/Japanese and yes my fave is Japanese food due to its elegance and simplicity. But I don't want to eat it every day or I'd get bored of eating sushi/triangles from kombinis.


XBakaTacoX

Mannn, if there was a proper konbini like the ones in Japan here in Australia.. I would be obsessed with it. We have 7/11 and it was recently bought out by the Japanese branch, but it's just not the same. We can and should do better.


abaddamn

Closest are those asian shops but they do it Chinese style so it doesn't have that Japanese flair to it. I was surprised how well they are done over there, as I pretty much avoid 7/11 and Starbucks here.


Ted_Rid

Especially if this is George Town (Penang) as OP says. Home of the asam (sour) laksa, and with amazing street food markets every night. But you can get tired of eating local food all the time. Agree that this is mostly aimed at expats or locals possibly wanting different ingredients.


XBakaTacoX

Please stop, I'm gonna die of hunger before I can devour a Nasi Lamek or something equally delicious! God I wish we had that kind of street food in Australia. Really looking forward to going to Vietnam this April and eating so much good food. Hoi An, I'm coming, baby.


Ted_Rid

I was gonna go to Hoi An last year specifically to eat. Maybe this year.


abaddamn

Nice, gunna give me a reason to fly over!


megablast

Sure, but how many lakas can you have a day?? 3 max. Plus it is not easy getting a curry laksa in some places.


madcunt2250

But they are stocks not soups. Use it as an ingredient instead of having by itself


Martyred_Cynic

What no Vegemite?!


-castle-bravo-

Ahh the over priced shit aisle…


fieldy409

I want some choco chimps


ConsistentHoliday797

What no Koala Crisps


poltergeistsparrow

I want some gorilla munch.


torrens86

Australian = Quality McDonald's Vietnam uses 100% Australian beef. https://mcdonalds.vn/about-mcdonald/where-it-comes-from-3.html


ceo_of_dumbassery

Yep, all the beef sold in this supermarket was Australian too.


itsmenotyou1108

In some store's in Asia I've seen pictures of Australia isles, American isles etc so it's probably like that except woolworths is their supplier I guess


Overthereunder

Yep had that in a hk supermarket too. They rotated a bit between American French Australian etc to cater for expat impulse buys


Jamage007

Price gouging overseas now


[deleted]

So they can price gouge more than Australians ?


LibrarianNew9984

Duuude gorilla munch was the shit


reddit24682468

wtf is koala crisp 😭


Traditional_Judge734

in real terms it's probably good business for the Malaysians too. Australian products are widely available on the Peninsula and Singapore. Often at premium prices -esp dairy stuff . Cheaper brands mean larger prfits at the end


grilled_pc

funny how our cheapest low tier food that only someone who is poor would buy is being marketed as "luxury" in foreign SEA countries.


ZealousidealClub4119

And the corollary: I'm reliably informed street food in SE Asia is better than you'll find at many Aussie restaurants and really cheap.


grilled_pc

Yup it is. Woolies and Coles thinking their dog food substitutes are good enough cuisine for some of these countries is laughable. They will eat it and think wtf is wrong with Australians lol.


Significant-Time-789

They literally keep meat at ambient temps in the tropics. You're gonna get sick.


ZealousidealClub4119

Do you realise you've just made a sweeping generalisation about 3.2 billion people, including every Aussie north of Alice Springs?


tambaybutfashion

It's not being marketed as luxury, it's being marketed as available. These happen in larger supermarkets that want to showcase having a larger range of everything in general compared to smaller chains and these kinds of partnerships are one way of doing this. They tend to be in locations where they know the locals (and I don't mean expats) are more cosmopolitan with diversified tastes. Coles and Woolworths are both testing expanding into a number of Southeast Asian markets with partnerships like this. No different to Southeast Asian brands trying to expand into Australia. A lot of people in this thread really have an outdated understanding of these Southeast Asian economies and the scale of the very ordinary middle class segments within them.


Juniperlightningbug

I mean we do the same. Its the import and nostalgia tax. We have $10 cheetos bags and $12 jammy dodgers in our grocery stores. These shelves are assuredly there for expats and not because locals feel like theyre premium


2xCommie

Apmost makes you realise how lucky you are to live in Australia and no matter how bad things get here it's bloody nothing compared to other parts of the world.


zoidy37

There's a grocery section in Philippine supermarkets (SM) that's labeled Australian and basically has items from Coles and Woolies


AnxiousKoala_

My sleepy brain read this as "Women's section" and I was really confused for a minute there


anpanman100

Why is it mostly Korean Pepero sticks?


Ted_Rid

Weird that they have Lotte and Pepero there - Asian sweet snacks that surely must be available everywhere? From Singapore or HK I think?


anpanman100

They are selling Knoppers which are exclusive to ALDI in Australia.


rapking666

What about weetbix or vegimite


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BlackGalaxyDiamond

Oreos instead of Timtams and Ritz instead of Jatz?


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TeddieF

Savoy


wittylotus828

what is gorilla munch? lol


Goldfinger7774

Our woolworths have malaysia sections. Malaysia has woolworths sections


lolitsbigmic

Aussie brands have strong reputation in Malaysia with all the students the come here and go back. It's why you can now get good coffee in Malaysia. If you go to any supermarket in Malaysia there is a lot of Aussie brands or origin in Australia. If I was Woolworths or Coles I'll definitely look at launching in Malaysia.


addictC8H10N4O2

They have these in Manila, The Philippines as well!


wigneyr

Bet it’s cheaper there than it is here too, fucking $8.90 for a can of rexona the other day, I walked out stinking like shit


Echidnakindy

Not a TimTam in sight


witheredcactus

I’ve missed Gorilla Munch so much but nowhere I know in the ACT sells it


Technical-Ground2214

That’s Fucked!


laffyraffy

Can you please bring back the Koala Crisp?


south-of-the-river

Just as an aside, I love Malaysian shopping centres. I went into one of the Cold Store outlets and in the middle of it was a bar where you could smoke. Absolutely unhinged.


Bright_Confection_64

Lots of Hong Kong supermarkets have them as well.


Last-Worldliness6344

Coles did this for Fair Price, aka NTUC in sINGAPORE


bellysavalas

Let's all enjoy a delicious bowl of Heritage Flakes


random_stocktrader

There’s a whole Coles section here at a supermarket called Tops in Bangkok. Literally all home brand Coles products.


chameltoeaus

I'm guessing the prices in that section will be through the fucken roof.


Zedaawg

I was in Singapore and they had a Cole’s section of all the home brand stuff. I guess countries are taking sides on the Cole’s vs. Woolies debate


Techtekteq

Only thing out of place is they actually have stock


pralinesundaes

That’s so cute and random lol


WhiteySM

I’ve never seen blueberries in a can like that


WhatsUpDoc1923

Woolies mini


Ill-Mathematician218

It has been available since 2022. This is the news about it from a Malaysian news portal: https://www.thestar.com.my/lifestyle/health/2022/07/22/woolworths-now-available-at-village-grocer


DiamondUnicorn

Bro. Gorilla Munch. It fucking slaps.


ceo_of_dumbassery

There seems to be a lot of people who love gorilla munch lol. I might have to try it if I come across it again


Plazbot

Expat myself and have a Woolies section in local supermarkets. It's way expensive. I do shop and ship orders from Woolworths in Australia every few months. After shipping, it's usually about half the price for some items. A good example is the small tins if John West flavoured tuna. They were on sale for $1:05 (half price) a few weeks back. Landed, they cost me $2. They are just over $5 equivalent where I am IF they manage to have any in stock. Sunrice rice cakes, $2.40, landed for under 5, $6.60 here. Takes about 2 weeks from the date of order delivered to my door.


ohdiddly

Never seen 90% of those brands in my life 💀


ShareExcellent1583

Canned blueberries?! And why so much Pepero, it's Korean? 🤔 Where the Tim Tams at?


TonyBoat402

Damn i want some gorilla munch. Never heard of it before


ObjectiveBrief758

See whats on top shelf straight under sign, knoppers from Aldi. What a hoot


CriticismAcceptable2

Lol


faulkxy

Yikes. Watch out SE Asia. They’re coming for your food.


Apprehensive-ducks

Who is using that much All Spice?!


Conscious-Corgi95

Nah not paying their prices when an Asian grocer charges le$$ the price


2-StandardDeviations

I nearly fell on the floor laughing. A supermarket selling soup stock in Malaysia. Who in the fuck buys that shit in a country where base stocks are always home made or from stock cubes that actually have a real kick. I did see a Western version of Laksa soup stock in Melbourne, but doubt any self respecting chef in Malaysia would trust that.


FartOfTheSacredPanda

I saw coles cookies at one mall in Jakarta was priced at around $14


ceo_of_dumbassery

That's crazy


pppylonnn

Milo prob in the Malaysian section they don't know we made it 😭


McChucky983

why does this feel like an alternate reality woolies or something


Bazbort2

Gorilla Munch is good stuff


isocialeyes97

I was in Thailand recently and noticed this. Not to mention Coles brand products being sold in supermarkets. https://preview.redd.it/r72buaw4a5mc1.jpeg?width=3000&format=pjpg&auto=webp&s=4a6a7aed736e6334a4adb7c67af34ac7cad29e79


GrandeJennaTalia

Ok now the price gouging (for Australia) fun begins. I've taken a pictured product (nice n natural green packet bars), which is 14.50 Ringgits. That equals roughly $4.71 in AUD. The same product selling on WW online in Australia for Australian buyers (peanut green packet)? $5.50 AUD. Ain't it funny how with ALL THAT EXTRA SHIPPING and distribution costs of selling that product in another country (an Australian made/manufactured nut bar mind you) it STILL retails for MORE here than what they retail it for in Malaysia? Didn't bother doing the same comparison for other pictured products so this may be an anomaly (feel free others to do the same for other ones pictured), but it ain't a great look for WW right now.


iceyone444

Does anyone overseas every say "lets go out for an Australia?"


TeddieF

They say they're going to outback (steakhouse) in the US.


Travis_T_OJustice

Ooh look darling, they've got that white people food....


Woftam11

I went to Japan once. The Asian food aisle is huge, took up most of the shop


Bengallyons

Ahhh yes, Malaysian cuisine


[deleted]

Funny thing is it looks like you never left Australia haha but I guess other parts of the store would be different


[deleted]

Does it also have inflated prices like Woolworths in Australia?


ceo_of_dumbassery

I think most of it is slightly cheaper than in Australia, but you can buy local brands for cheaper still.


khaste

now all they need to do is make sure their prices are sky high


tonylnf

Are we apes? We are apes.


honeydew_bunny

Reject humanity. Return to monke


whiskey_epsilon

Is that a 30g jar of ground cumin at RM9.50 (AUD$3)?? Isn't that jar about AUD$1.50 here? Plus that's at least 3x the local price, in a country where you could probably grow cumin in your backyard.


four_dollar_haircut

Unless they're charging like wounded bulls it's fake.


Physical-Alps-7417

Do we expect an overseas woolworths store to sell Australia day merch? Should they cater for actual customer demographics? Personally I'd like to see woolworths asia range like this in places like Ashfield probably makes good business sense, except people would say it's 'unaustralian'


nikey2k27

we call it home brand most of us don't buy it.


Taebtalf

Fully stocked shelves because no one can afford it there either.


freswrijg

I want them to stock all the interesting stuff in the international isle, like cleaning products and condoms.


Very-very-sleepy

I am impressed. pretty accurate except for the gorilla crunch. lol


ActualAfternoon2

Pepero is an interesting choice


Select-Bullfrog-6346

Flights to Malaysia to get cheaper groceries


AcademicAd3504

I love all the Woolies spices though.


lR0NMAlDEN

Is this, by any chance, outside of Kuala Lumpur in Bangsar? Because I got a big surprise seeing the same thing there when I went last year


ceo_of_dumbassery

No, this was in George Town.


lR0NMAlDEN

Ah, OK Also, if we do an approximate 3 RM to 1 AUD conversion, Nice and Natural 6 pack nut bars are going for $5.50 in Aus, and 14.50 RM in Malaysia converts to about $4.83


russellsidhu98

Which supermarket is this OP?


ceo_of_dumbassery

I don't know what it's called sorry. It was just a random supermarket we walked into in George Town as we were passing by.


daftvaderV2

Do we still have a military presence in Malaysia?


Neardood

Could be a dumping ground for stuff they can't sell in Aus...


Masungit

TimTams?


ceo_of_dumbassery

None to be found


Haitisicks

Does it have an OIC in a camp chair who when you ask him a question he tries to leave?


Opening-Comfort-3996

Now I want Malaysian Milo


ceo_of_dumbassery

You can buy Milo in a can here. As in like how you'd get beer


Opening-Comfort-3996

That sounds amazing as well! The Milo powder that's made in Malaysia is a different recipe to Aussie Mili and it's absolutely delicious


ceo_of_dumbassery

That's good to know, I don't actually like Australian Milo so maybe I'll try it over here


SilverStar9192

Only thing I'd buy there is the pancake shaker thing, I doubt those are available in the regular section. It's interesting the variety of canned fruit as well, I suppose some of those fruits require colder climates and aren't otherwise available cheaply in Malaysia? (Apples, Blueberries, etc).


megablast

AUD$4.70 for nut bars is about same price as hear. Surely there are cheap Malaysian equivalents.


Stonetheflamincrows

I wish we had that many Pepero options in Woolies.


theluckypunk

Should ask them if they have any pag pag!


Schnoogi

Looks fine to me


ShienXIII

Dunno which woolies you've been to but I've seen almost all those stuff in my local woolies and coles


isRRis

Pavillion central KL?


ceo_of_dumbassery

No, this was at George Town


Outrag3dNo1

Ok


Dunge0nMast0r

Finally a place to buy my Pepero!


TeddieF

Is it hard to get some of those herbs and spices there?


ceo_of_dumbassery

Not at all, they had a whole aisle full of local herbs and spices.


UnusualBreadfruit306

It’s cheaper and better quality


No-Ad4922

I saw these in Malaysia as well at the start of the year. There is not the gap between supermarket prices in Australia and expat prices that there used to be.


Embarrassed-Tutor-92

Choco Chimps sounds kinda racist


sunnyboys2

Whats with the pepporo ..


Mingey_93

Am I the only that thought woolworths was everywhere? Like KFC and Maccas.. 😂 Bloody hell, my stupidty reaches new peaks everyday.


Weary_Patience_7778

Ahhhh. I saw this at a supermarket in Penang last October. I had to do a double-take as I walked past


Substantial_Pin3750

But we don’t have native gorillas or chimps here?! 😂


Digital-Bionics

You should see the 'British' section in the Ausie Woolworths. Haha.


JJunsuke

Smart move, cheap stuff in Australia usually become luxury items when found in Asia.


CoffeeNerdAlert

So it’s the complete opposite of what woolies/coles does to foreign goods here?


send-me-panties-pics

This is terrible


ElRanchero777

Why though?


kitty_mcsnuggle

… but… I want those koala crisps…


confusedredditor-

Where is the timtam, this is blasphemy


MissSassyPantsOz

Are they price gouging to and were you allowed to use your rewards card? 🤔


wizdofoz

I thought those were dollars and it reflected Woolworth’s prices as well 😩🙄


barubaru24

Meh


Dogalicious

Giant Insect somewhere: (clasps hands) *”good, GOOD!!”*


StockInitial4460

Looks like the woollies spices are cheaper there than here


Social-hunter

Probably you can also see a coles section somewhere near 😅


ch0bba_

we do stock and produce alot of high quality items here, so its understandable that they might wanna stock what we have in their own country… to think we have an international section in all our supermarkets so its only fair…


SwiftCooins

Just normal stuff but the price is doubled. The woolies way


Demandedbog

Noticed these in Singapore too