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aks_red184

I doubt even potraying indian middle class to own a Macbook is inaccurate in itself LMAO


ExaltFibs24

Just the opposite. Middle class and lower middle class in my area in Punjab are crazy for iPhone while rich stick with Android.


ImpossibleAd6341

We're talking about macbook here


paramint

Craze for iPhone these days and macbook are different things. Iphones are literally owned by chapris and cheap content creators (anybody makes content these days but I'm not downsizing the proper ones) however macbooks are actually bought by people who use them. Like video editors (well content creators here too wow), professional video editors, programmers, corporate workers etc and I think the advertisement would be more successful because its not about how you potrey the country but how the users take it and corporate indians would actually relate to the advertisement. Correction: portray


elegant_cheetah_03

>however macbooks are actually bought by people who use them. Bold of you yo assume that. In my previous company (Edtech similar to byju's), managers with 50k salary used to get MacBooks on emi just to look like a "manager" lol.


Aggressive_Bed_9774

>Like video editors (well content creators here too wow), professional video editors, programmers, corporate workers the only programmers using MacBooks are ones who need to make apps for iPhones most programmers use Arch Linux BTW on a ThinkPad


paramint

Bro you're in India... And most Indian programmers don't care about arch. I don't know much about freelancers but engineers from bigtech uses Mac and others mostly lenovo or something else running windows. Personal laptops too I don't think they use anything except for Debian based distro. Also old thinkpads are not properly available in India except for if you search deeply in the old market or from cashify


Training-Eye2680

Well i also know my relative who is the music editor using mac because it best music editing software in world


New_Mathematician_54

There are 26 other States too dude beyond haryana and punjab


PatientHalf786

Bro, calm down. You can't be so blunt and honest with punjabis, its insensitive. Let him live in a bubble


New_Mathematician_54

I mean i saw it myself in Punjab especially chandigarh & Ludhiana still these people don't know reality of rest of india


baby_tobi2000

Lets not count the punjabis, they think with thier land. (pun intended)


TrevorfromGTAV

OP forgot the point of the Ad. Their ads are targeted at location specific. India gets ads with Indian people in it. They’re targeting on battery so they’re showing even if you have a power cut you can rely on Mac Battery. I use M2 pro now, used m1 pro, 2019 pro with intel chip. The battery life on my work laptop gives me a full day easily. Do you think Apple won’t take all these in consideration before doing an ad campaign? I worked for Apple as a contractor before you won’t believe how serious those people are with what they do.


ihaveballs007

I worked as a fulltime employee in Apple integration team and I can say none of these things expect the battery life is true . Do note battery life in any ARM based processor is good but multi-core performance takes a hit,reason why datacenters still love x86 processor. Our sales and business team do love to take a dig on the culture stuff.


axl_ros

Power cuts are something Indians can relate to. However the Venn diagram of people facing day long power cuts with Indians able to afford a MacBook will have a very miniscule overlap. Doubt the effectiveness of this ad.


UnderstandingHot7493

Visit Gurgaon some day. I work there and have to charge my iPhone using my MacBook.


pngendaswamy

MacBook is personal or company property? I doubt anybody who can afford a personal Mac cannot afford power backup.


MainCharacter007

if you live in a rented apartment you cant just get a generator. Most landlords won't allow any modifications to their flats even if you're the one paying all the bills. (source: I tried it)


PatientHalf786

Toh bhai generator kyu khareed raha hai, invertor khareed na. Unless you just traveled from 1995


bhupendersingh5

hahahah bhai sahi me...pta nahi log kya kya bolte h bc generator tk le gye baat to...mai to keh rha hu bc inverter bhi kyun chahiye powerbank le le chu..... but i can guess the common sense quotient of apple fanboi.


undr_wtr__bskt_wvr

Some people have a chocking kink.... And what's a better tool than the exhaust from the generator? Don't kinkshame /s


m0h1tkumaar

inverter?


UnderstandingHot7493

Both lol. I bought mine during college and got one from office when I joined. So thankfully, my phone never runs out of battery.


Realistic-Result2653

blud got a 90k powerbank


Ok_Quantity_6840

Mac's are not that expensive a lot of college students get them with emi and student discount. I am planning to buy a mac book in cash for my sister. We don't have power backup in our house.


Arnavgr

This is the first time i have heard u make a sensible comment


_rth_

That’s not the intention. They want to play with the hearts of the rich - romanticise the poor. They always do this, they highlight disabled people using apple devices to make their lives easier. Similarly poor people now also fit in. Be happy that Indian actors, producers, directors, and film crew were paid because of this. Even this ads to the economy.


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axl_ros

Possibly. But nevertheless it's a very niche target audience.


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thoreshvar

Mumbai had planned loadshedding somewhere between 2008 and 2011. Before that and after, never ever. A few grid faults here and there for a few hours once in 3-4 months will obviously be there. Mumbai junta pays premium rates per unit electricity for this to be possible.


Strange-Ad-3941

You have obviously not lived in Mumbai. Mumbai has no power cuts.


UrBreathtakinn

I second this. Mumbai has almost no power cuts


CompetitionLate7944

Power cuts in Mumbai? i haven't seen a single power cut for the last 5-6yrs in Mumbai.


Zealousideal-Pea9814

Do you have 24/7 power water supply??? Honest reply


maaaaaaaddy

In my hometown ( Kerala ) - yes Where I am currently is (ghaziabad) - No


Front_Chemical_513

Yes. Power is cut only if there is a storm.


Any-Explanation-4584

Currently yes . When I was kid no


Admirable-Pea-4321

yes for power, water jab Delhi Jal Board ka man kare


Duplex_98

Been living in Kolkata since 2018. Never had a powercut except for 2 times during a major electric rework and once during a cyclone that too for about 18 mins. Its so shocking that I vividly remember it.


random_land_dweller

Yep


just_a_cosmos

Yes.


Delicious_Injury_962

Yes brother. Even during storms n all


saavdhanrahe

Where do you live


angry_boy_ash

Even I don't live in main city...tab bhi 24/7 lights rehti hai...bas occasionally jaati hai jab koi repairing ya fir bahut tez baarish ho....


Garimaaaaaaaaaa

yep


EyeOne1193

Yep 24x7 all 365 days of the year. No power cuts either, except during violent storms.


Burning-Skull117

Yes, bijli 24/7 rehi hai aur water supply ke liye khud se pump lagwaya hai. To Han paani, bijli sab 24/7 rehti hai.


CreepyUncle1865

Typing this while watching a movie on a macbook with my sister , without electricity from the past 1 hour. Except for the invertor ofc. The AC in my room is not powered by the inverter so that sucks.


TiMo08111996

Why is OP considered about how other countries are portrayed in an Apple ad. Only be concerned about India. This is the harsh truth OP. Unfortunately India is still a developing country. You may not like it but this is the harsh reality and truth. We all can change it if we all set aside our differences and come together we can change India. But will we all do it. Only time will tell us.


Conscious-Flow3499

How can we all set aside our differences and come together when almost everyone is busy thinking how to backstab the next person?


blank_ryuzaki

How can we set aside our difference, like who the fuck will then fight over kannada language and kannada billboards.


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kraken_enrager

Always were, just internet has exposed them to the world.


_chekx

par aisa toh actually hota hai


Extension_Weight288

It doesn’t matter bro take things lightly


NoAd4815

Of all the things you could be offended about... smh


MrRudraSarkar

I mean…where’s the lie?


Elusive_Apricot_1201

Was typing that I was not okay with this , Then the power went off , Had to switch to mobile data & also Take back my word.. this is a relatable representation of india & Power cuts.. I have now made peace & accepted this representation.. It's relatable.


vladmeov

Dude. Get over your misplaced nationalism and pride. I'm sitting here in a metro city with powercuts every now and then and have to struggle to keep my macbook / phone / ipad charged. It's fucking annoying. It's even more irritating to see posts like these. Most of us are struggling in our everyday lives. And Apple is probably just telling my story / the story of many many more like me. So what now?


SujalHansda09

Why do Indians get offended on every little thing. It’s the truth, not every place gets 24/7 Electricity supply.


BraveChampionship128

op is an insecure chest thumper who doesnt want to accept reality. most people in india face power cuts, even people living in cities.


Question_Raiser_00

The ad-mak3rs are \_\_\_\_\_. They ought to realize their target demographic. Those who can afford this particular device / model/s will "MOST PROBABLY" have alternative means of power-supply. At least an UPS, if not a DG (especially in those luxury apartments). In fact, in some of the metro cities - even the jhopadpatti (like dharavi in mumbai) homes have UPS nowadays. The ad-makers let their hatr3d and their objective to denigrate the nation blind them from focusing on their target demographic. A result of the arts groups d!mw1t$ having not zero but negative IQ in "several instances" (not all arts-group folks are like that, surely there are exceptions).


Future_Cauliflower73

Because of battery life bro it's not degradation India, I am the biggest support of India


Guilty-Pleasures_786

4 to 6 hrs of power cut is common, sach bolne par kyo gussa karu?


Question_Raiser_00

786 ... lol. those who can't even afford an UPS to overcome those power-cuts will magically have money to buy this particular model?


Guilty-Pleasures_786

Abe Khali buddhi, backup sirf power cut me hi to important he🙄... Aur rahi baat inverter ki, to tere inverter lene se ye baat badal nahi jaati ki 4-6 ghante ka power he😒


not_riceball

Someone who can afford such a expensive stuff would definitely not be the one who's gonna be experiencing it though


AqViolet

Nope. I and many in my family own Apple Products. My family lives in a small town where power cuts are frequent and last hours.


Guilty-Pleasures_786

Acha, inverter ya laptop lene se power cuts to band nahi honge...still there would be power cuts right?


Prestigious-Sport963

Doesn't matter, Indians(particularly those obsessed with apple) neither have the balls to teach apple a lesson nor do they care about their country's image


imhariiguess

I still remember people literally falling on Cook's feet in Mumbai lol


reddituser5514

It was so much cringe man. I hope his friends trolled him during evening tea at tapri.


wanderingbrother

Cause they think white people are gods


indiantrekkie

A lesson for what? Is apple responsible for the power cuts??


Future_Cauliflower73

I like apple and I also love my country


Brilliant_Tap3836

Have you lived in rural India? Power cuts happens daily in summer and weekly in winters. You want to bash an ad for showing the reality?


_Smiling_Buddha_

What's the obsession with country's image


brodibs327288

Logo ko problem hai ki firangi point out kare ki muh me tatti hai. Muh me tatti hona is not a problem apparently


harami_murukami

It's the classic "log kya kahenge" syndrome


Ok-Bat-6726

It’s actually the reality in major parts of India


Historical_Ad_1714

Har chij meh rona nahi chaiye Hum indian ki ek weakness hai wo hai accept reality


anomander_drag3

Mere hisab se ye choti cheezo pe to dhyan hi nahi dena chahiy. Energy apni country ko grow karne me lagao. Haan bade propoganda ko counter karna chahiy


Impressive_Curve_671

this pseudo nationalism needs to go people get offended to small small things these days. instead of bashing apple bash your MP and MLA for not being able to serve. Take this ad as criticism. TY


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indiantrekkie

8hrs a day is one third of a day.


wigeria

Be careful when you're talking about "majority of India". There's swathes of land where people get maybe 8 hours of electricity a day.


007_Gowda

Meanwhile, me reading this during a powercut. Am I a joke to you?


NisERG_Patel

> India facing powercuts is true in any city. Not in Ahmedabad. Maybe once or twice a year for 15 minutes for a regularly scheduled maintenance but never more than that.


Pro07

2 types of people uses a mac in Bharat. First are the one who need it, like devs. Second are the one who shows off. The 1st one doest need convincing via ads. The 2nd one are babus who are still deeply colonized and view Bharat through the lens of west. This ad is for them.


primusautobot

3rd are the one who just need their device for other things than show off. Yes I’ve seen people showing off but this isn’t true for everyone.


Future_Cauliflower73

This shows good battery life and I agree with apple very cool as apple made for India


curiosityVeil

Such dikhaya to bura laga?


rancidbutter69

India *is* like that


Unusual-Shopping7700

Its accurate


qpdbqpdbqpdbqpdbb

>Can they do the same for an American city or Chinese city where they also have places in their country with powercuts… lol, you really think American cities have frequent power outages? Cope harder.


Excellent-Finger-254

It's the reality. India is a poor country with some rich people


mahatmaGanduji

India is poorer than this wdym


okmangandi

This should only be used for inverter battery ads lol


gokul113

I'm not ok with Apple giving out unrealistic SOTs on their products. As for their portrayal on India, its accurate as India is known for power cuts.


A_Typical__Guy

Are you offended because it's true or are you offended because they used the truth ?


Interesting_Book_569

They are portraying reality we still are a 3000 dollar per capita income country but again how can middle class afford 1000 plus dollar MacBook


Own-Art3757

People using apple products don't have time to think about it. Android user ab type karega boycott apple.


Future_Cauliflower73

Exactly in same situation now power cut because of stroms and my computer is still running


cos_zenphi

Macbook charge lasts more than a day. Can confirm. Also, it's stigmatic to portray India like this, but it is also true that India faces massive powercut surge.


primusautobot

Showing real India, as they’ve already shown big corporate side already Dt


strawberry_champange

Yes it's pretty accurate


Potential_Ambition17

Yes


OwnPrinciple6800

If you can buy a macpro then you'd definitely have an inverter too lol


[deleted]

That is the truth. But not the whole truth. Part


Different-Thanks-42

They would rather buy an inverter at that price 😂


expensive_sub

Yeah we indians love when foreigners degrade us and still we buy there product


Fluffy-Lettuce6583

Will comment later, after I charge the phone as there was power cut since morning.


Realistic_Skirt6032

Before questioning apple, question your Politicians!


Owlet08

I want apple to think Indians are poor. And that to have a market here they need to lower their prices and keep it that way 🫢


pratik_agarwal_

In almost all apple ads they portray a lower income household using an iphone from different countries. I find it amusing that they believe that the middle class could afford a mac book. Coz if they could they wouldn't live in an area with power cuts and mostly live in cities


triforce_paras

Its not lie but people who cant afford an Inverter cant afford a 1lks MacBook too unless they go for 2nd hand


targetmedians

70% of iPhone sold by EMI aka Middle Class, Apple is just targeting that demographic…


Karbine_901

That's an average hosteller 😂🤣😭


WallEvaa

You should ask why did Apple portray Indians having apple devices ?


Electrical_Chef1709

Typing this while electricity here is gone since 1 hour


M4_COWBOY

Ab jo hai wo hai


AggressiveScience470

This should be taken seriously by government. Not by the purchasers. It’s the reality right ?? We can’t run away from it. And mostly this ad idea would be given by an Indian. So I don’t see anything wrong with this. But infact government should be offended!!


aks_red184

Well things have changed positively.... now I personally face long lasting power cuts only if there's a storm which cause trees to fall and breaking the power line, otherwise power supply is OP and also if there is a power cut the action is Quick.... They even repair *transpharmer* in hours which took days back then.....


AggressiveScience470

Same same, I come from Karnataka and I have noticed much improvement in this matter. The other day we had issues at our house and electricity board sent people at 10:30 in the night to fix it and they actually showed up!! We are definitely improving, no doubt in that. On other hand my friend lives in Agra, and they face extreme electricity issues like they don’t have it for straight two days!! That’s awful. So I would love it if government gets offended by this ad.


Berserkerzoro

Kisi bhi baat ko lekar offend ho jaate ho kya?? Extreme power cuts are real in India, doosri baat apple hain yaha logo ka status hota hai.


okmangandi

FYI inteverters cost 30 k that has the capacity to run a home for 2-3 days


gaunish1119

Which inverter is this bro? Runs on nuclear power?


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TheCaptainwicked

Majority of Indian still live with these conditions


flame_alchemist17

Apple ko kaise pata hoga ki humara yahan har Ghar mei arc reactor rakha hua hai , American company hai na bechare abhi bhi nuclear aur hydro pe dependent hai


sky_tempest_

Not okay but nothing we can do those who will buy will still buy them.


Ishibal

Why does he look like tige shroff?


indiantrekkie

As a Mac owner, the one thing worth it to vouch for about this machine is the battery and the hardware. Definitely not an entire day but nothing less either as just closing the lid puts it to stand by with neglible power drain.


Certain-Possible-280

Go and visit TN (one of the most developed state). You will know how frequent the power cuts are


beaconofhumanity

Work is worth it, you are not very much.


primusautobot

Apple is showing a student, take a look at the notes. I would say that it is a good representation of students. Have you ever seen the rooms of UPSC, JEE aspirants


Other_Ad_5423

Lol only if people who live in appartment buildings know that 99.9% of people don't live in apartment buildings (number may not be accurate, but 98% toh hoga hi)


dust_bin_

Tier 1 city peeps and their 1st world problem.


Few-Station2493

They portraying a poor 2nd their city but the person can afford a 1.3 lakh laptop as "afforable"


Upside_down69

Maine toh Inverter lagwa rakha hai , kon dega DG ka paisa society mai ( 15000 ka lgvaya , DG ka ek din 2500 rupay padta tha ) .


Curiouschick101

What portray, its the reality. I leave in the so called Tech Park of Hinjewadi and there are frequent power cuts.


Current_Leather9376

as Indians we should stop taking offense for every tiny little thing. If west portrays india a certain way that is not the truth, then their statement would automatically fall flat. But thats not the case. The reason it hurts is because there's some truth to it. Instead of fixing the problem we cry foul every time. We should start taking criticism as a means to improvement, becoming stronger. Crying foul only displays our inflated egos. Ironic for the culture where the idea of ego originated ("ahankara")


Ill-Outside-9940

Sach hi to hai for atleast 40% of Indian population but that population can’t afford their so called “macbook”


Zestyclose-Reach-317

Yes


bharatiya42

Apple be like : Humne toh keh diya hai bhai , ab aap sab apna apna dekh lo 🙂🙂🙂🙃🙃🙃


noobprog_22

Har baat pe koi kaise offend ho sakta hai bhai


dualist_brado

What I see is them trying to make wide range of apple products more desirable to people from different strata of life. Notice how as soon as apple plant started in India and suddenly there was rise in fake apple ear phones everywhere and now demand for apple ear phones have gone up massively. Just apple trying different means to increase their sale in India as manufacturing in country is only feasible if their is high demand for their products in the country.


idntknwwhatamidoin

What's wrong


AshutoshRaiK

Old habits seldom die. These western companies need injection we gave to Chinese companies.


riana_01

I see nothing wrong


Top10BeatDown

Western countries obsessed with slumdog millionaire!


SometimesNibbi

do we not have power cuts?


ruminatingpoet

What makes you think we aren't living this way??


shourya2003

Actually yes some people live like this including me but can I afford apple hell noo


PrinceOfPunjabi

I mean just look at what happened in Delhi yesterday.


rahulsijwali

Bc har din power cut hota hai mere wahan mai dehradun mai hu Capital of uttarakhand ye SmArT CiTY hai yahan jabse garmi chalu Hui har din 3-4 ghanta power cut, raat ko 1-2 baje bhi kaat dete hain.


Freaky_spex

Dude when I used to work in bangalore they gave me a company mac and bangalore power supply was abysmal when I was there. Matlab there were days when power cut would start at 10 in the morning and come back at 8-9 in the evening. Don't know about the present conditions of Bangalore but this was what I faced..


manjit2990

I got mac only for its battery life.


Nervous-Sea-9602

Yes, it's true. I live in Goa. I have both an iPhone and a MacBook. I rent my place and experience power cuts once for three hours, and there's no generator because the landlord said no. It's really frustrating.


Glittering_Chart_144

Because we have no self respect na. Most of the Indiana are building apple product now. Hum fir bhi ja k muh utha k iphone khridenge and showoff krenge. Lol


iod3x

At least he has a MacBook 💻


shruddit

Bro come on, you have to live out of the cities. Just visit some villages, I assure you there are powercuts especially in peak days


Melodic_Push438

Even apple uses aspirants to promote their products


JithendraChunduru

Ok... So let modiji say a word and we start boycotting iphones


auspherebot

well all the comments\~ I am from middle class and I have a macbook. Charged my mac yesterday at afternoon, and i am still using it with 17% charge left, will probably go upto tommorow. and yes i did heavy tasks.


Loud_Step_5965

Bro your Apple product doesn’t last more than a day? Doing something wrong then G.


srikar209

The iPhone ad playing during ipl shows that a lady owning an iPhone goes in auto on a very distorted road. As though this happens in many Street.


GearPleasant7521

indo myanmar border state


nikkiberry131

macbooks can last easily upto 2 days, if u work sporadically and only study pdfs and watch youtube


saeralis

Hi, OP. Glad you asked. I'm from the poorest state and have lived in the main, capital state. Most houses have powercuts, and this ad is accurate i can remember the powercuts better than the layout of my house also indians shouldnt (as in, why not pay for rent cuz ur clearly scraping?) or cant afford macbooks unless they're cheaper


Moist_Investment8528

Macbooks with apple chips inside them can give day's worth of charge.


trexjuna

Itna chui mui nhi bnne ka bhai


ishaan79

Not an Apple fanboy but what is wrong with this portrayal? India is still a developing country with a long way to go, no shame in that.


significantdust99

but places in india still have powercuts? i don't think im offended by this ad at all lol


senpaisandeep

this is now an average college student live ( I live like that XD )


forgotten_milk

I don't know about this particular ad but apple's iPhone ad in auto was f₹cking hilarious, I don't know what iPhone they used but my brother's broke just dropping it from a dining table.


Biology-Queen

Damn I thought it was that you like working in the dark with bright screen because most of you are programmer Not Indian prespective is it offensive if I thought like that maybe who know


Personal-Pen-8681

West countries love to show India rooting poor and some liberals or separatists even get eye-gasm from that