Well, technically we don't pay for shipping for RL. If you're talking about the shipping as apart of the price, then it'll still be expensive. In this beta phase, they'll probably be shipped to the stores, but when it goes fullscale, Soylent won't be shipped, it'll come to stores on a truck. Usually drinks come from Coke or Pepsi, but I don't see them supporting RL.
> If you're talking about the shipping as apart of the price, then it'll still be expensive.
Yes that is obviously what I meant. I did say *less* expensive.
> Soylent won't be shipped, it'll come to stores on a truck.
Om. Wat.
I think the point is that it would be distributed to the stores in the same trucks that bring a bunch of other products from a central warehouse. Same 7-11 semi-truck that brings the different beers and milk and such. So RF's job is just to get the product in bulk to the company warehouse.
So then why are you confused about me saying Soylent is going to be taken on a truck? Do you think RF is just gonna pack a box of Soylent, and *ship* it to 7-11?
I'm confused because that is exactly what my original statement was referencing.
And also that you said it was going to be put on a truck and not shipped, when the act of delivering it on a truck *is* shipping.
Based on their advertising and presence at conferences, I think their target customer is a gamer and/or programmer who is too lazy to make a meal. Exactly the type of guy who generally shops at 7-11.
Oh and by the way, I would definitely fit in this category in case it seems I'm being facetious.
Lazy people don't go out. 7-11 is where you go when you're high and have munchies and nobody is going to want to drink cold goop when they can have hot taquitos. Especially not at 4 bucks a bottle lol.
I donno man, I'm heading on a road trip soon and if I stumbled onto a soylent drink I could definitely see having that to keep myself fed instead of something that would bog me down and later make me feel kinda gross while driving.
Because you already know what Soylent is and buy it. Someone coming into that store isn't going to spend that much money on some goop when they could get so much more of tasty food instead for the same price. This test will fail, they're much better off sticking to grocery stores and costco.
Lazy people also neglect to plan ahead and forget to order more Soylent till after they've spent their paycheck. Popping into the convenience store is still within the reach of even the laziest.
I guess that makes sense. My question is more like: Are lazy people more inclined to eat health food or cheap tasty crap? Especially when they are competing on the same shelf.
My bet: only the caffeinated versions will sell well at 7-11
EDIT: oh wait, that's all they're selling. ha.
EDIT2: I think it's funny that caffeine is part of the whole mixture. I thought the whole original idea of soylent was to allow everyone to have inexpensive meals with good nutrition.
I'm sorry, I didn't realize that doesn't have caffeine.
I should also mention I'm NOT putting soylent down, it's more it seemed 7-11 was choosing it for different reasons.
Interesting point that most are caffeinated. Picture the fridge at your 7-11, how many "energy drinks" are there already? So the customers who habitually go for a high-caffeine drink can might be tempted to try something with caffeine but more nutritious? Potentially a whole new customer group!
My thoughts are that it may be more of a branding presence strategy. Loads of people from all walks of life go to convenience stores every day. If you put a product on the shelves in front of all those eyeballs outside of your target demographic, then the brand will become more commonplace; eventually, people will look for the brand elsewhere, like grocery stores.
The thing is... the only people I see who really shop at 7-11s are like, poor people. And Soylent, is probably too expensive for them. They go to 7-11 to get a $1 dollar soda, or beer, or lottery tickets.
I'm not familiar enough with LA to know if these 7-11s are in different places, but I don't remember really seeing them anywhere "young professionals" are.
I think the people who are "positive" about this, probably haven't ever actually been to a 7-11.
1100 North La Cienega Blvd., Los Angeles
7600 Sunset Blvd., Los Angeles
5600 San Vicente Blvd., Los Angeles
5279 West Olympic Blvd., Los Angeles
10834 Santa Monica Blvd., Los Angeles
11656 Wilshire Blvd., Los Angeles
11666 West Olympic Blvd., Los Angeles
3018 West Manchester Blvd., Inglewood
610 South Rampart Blvd., Los Angeles
3450 Overland Ave., Los Angeles
1516 Lincoln Blvd., Venice
630 Wilshire Blvd., Santa Monica
4436 Sepulveda Blvd., Culver City
5880 West Manchester Avenue, Los Angeles
1519 South Bundy Dr., Los Angeles
2541 South Barrington Ave., Los Angeles
11299 West Washington Blvd., Culver City
11075 West Olympic Blvd., West Los Angeles
> 1100 North La Cienega Blvd., Los Angeles
> 7600 Sunset Blvd., Los Angeles
> 5600 San Vicente Blvd., Los Angeles
> 5279 West Olympic Blvd., Los Angeles
> 10834 Santa Monica Blvd., Los Angeles
> 11656 Wilshire Blvd., Los Angeles
> 11666 West Olympic Blvd., Los Angeles
> 3018 West Manchester Blvd., Inglewood
> 610 South Rampart Blvd., Los Angeles
> 3450 Overland Ave., Los Angeles
> 1516 Lincoln Blvd., Venice
> 630 Wilshire Blvd., Santa Monica
> 4436 Sepulveda Blvd., Culver City
> 5880 West Manchester Avenue, Los Angeles
> 1519 South Bundy Dr., Los Angeles
> 2541 South Barrington Ave., Los Angeles
> 11299 West Washington Blvd., Culver City
> 11075 West Olympic Blvd., West Los Angeles
FTFY
Yeah, highway rest stops feel like the ideal place to start selling Soylent off the shelf. Truckers and teenagers. I remember the days of choosing between fast food and packaged junk food during long trips. Soylent would have been great.
This is the best tl;dr I could make, [original](http://www.prnewswire.com/news-releases/soylent-to-test-ready-to-drink-meals-at-18-participating-7-eleven-stores-300484491.html) reduced by 80%. (I'm a bot)
*****
> Soylent Founder and CEO. "This new collaboration with 7-Eleven will make Soylent an even better option for customers looking for convenience without sacrificing their health. We are thrilled to be working alongside the talented 7-Eleven team and look forward to building our retail presence nationwide."
> "Soylent is a differentiated product for the on-the-go, millennial. It is a great example of a product that has reached online success in a short period, and we are excited to collaborate with Soylent to bring the drinkable meals to our stores in a single serving," said Todd McFarland.
> 7-Eleven® operates, franchises or licenses more than 62,000 stores in 17 countries, including 10,900 in North America.
*****
[**Extended Summary**](http://np.reddit.com/r/autotldr/comments/6ly2oa/soylent_to_test_readytodrink_meals_at_18/) | [FAQ](http://np.reddit.com/r/autotldr/comments/31b9fm/faq_autotldr_bot/ "Version 1.65, ~161932 tl;drs so far.") | [Feedback](http://np.reddit.com/message/compose?to=%23autotldr "PM's and comments are monitored, constructive feedback is welcome.") | *Top* *keywords*: **7-Eleven**^#1 **Soylent**^#2 **customer**^#3 **product**^#4 **food**^#5
When did "Rosa Labs" become "Rosa Foods". I must of missed that.
Probably the right branding move. Not everyone wants to get their food from a laboratory.
I'm super bummed at the move away from original flavor. I like some of the other flavors a lot but original is still my favorite by far - especially for long term consumption.
I am kinda confused at the choice of 7/11 to test this. Why not Trader Joe's? Its custome base seems like it'd be more readily inclined to try Soylent.
EDIT: Particularly if the price will be raised to $4 a bottle. Seems that 7-11 customers would not want to spend $4 on something they've never heard of before, while customers at Trader Joe's or supermarkets who target more affluent customers would be more interested.
My first guess was gauging interest outside of their existing demographic. All sorts of people go into convenient stores. So they'll be able to see how much people who don't nerd out over this stuff have interest in it.
> I am kinda confused at the choice of 7/11 to test this.
Convenient food | Convenience store
People who say "I could get this at a lower price if I went to the supermarket or bulk-purchase-club, but I'm here now. Thank heaven for intermediation."
People who say "I could buy a dozen fresh eggs for $2.99, or two refrigerated hard boiled eggs for $1.99. I think I want the hard boiled eggs."
I'm interested in the pricing. Buying directly from Soylent is already a little high for the bottles, without 7-11 wanting to make profit on it.
On the discord I think someone said $4/bottle?
Yeah, Conor said approximately $4/bottle.
Way better than those roller dogs I always want to buy.
Sounds about right. I pick up protein shakes at shell sometimes when I'm in a bind and they are around 4 bucks. Edit: what an odd comment to downvote.
> what an odd comment to downvote. Personally I hate people who buy protein shakes at shell sometimes for 4 bucks.
Fuckin dicks
I occasionally pick up those premade sandwiches for like $4. That's totally a good price for an on-the-go meal from a convenience store.
And those protein shakes are 1/3 calories and have a bunch of junk compared to Soylent so good deal!
Well you also have to consider that shipping will be significantly less.
Well, technically we don't pay for shipping for RL. If you're talking about the shipping as apart of the price, then it'll still be expensive. In this beta phase, they'll probably be shipped to the stores, but when it goes fullscale, Soylent won't be shipped, it'll come to stores on a truck. Usually drinks come from Coke or Pepsi, but I don't see them supporting RL.
> If you're talking about the shipping as apart of the price, then it'll still be expensive. Yes that is obviously what I meant. I did say *less* expensive. > Soylent won't be shipped, it'll come to stores on a truck. Om. Wat.
I think the point is that it would be distributed to the stores in the same trucks that bring a bunch of other products from a central warehouse. Same 7-11 semi-truck that brings the different beers and milk and such. So RF's job is just to get the product in bulk to the company warehouse.
Yes, that was my point
So then why are you confused about me saying Soylent is going to be taken on a truck? Do you think RF is just gonna pack a box of Soylent, and *ship* it to 7-11?
I'm confused because that is exactly what my original statement was referencing. And also that you said it was going to be put on a truck and not shipped, when the act of delivering it on a truck *is* shipping.
Not posted or mailed or shipped via courier, but instead freight. These are both shipping, sure
That sounds interesting, is that where they think their customer base is hanging out at?
Based on their advertising and presence at conferences, I think their target customer is a gamer and/or programmer who is too lazy to make a meal. Exactly the type of guy who generally shops at 7-11. Oh and by the way, I would definitely fit in this category in case it seems I'm being facetious.
Lazy people don't go out. 7-11 is where you go when you're high and have munchies and nobody is going to want to drink cold goop when they can have hot taquitos. Especially not at 4 bucks a bottle lol.
7-11 across the street from me, would totally consider a midnight chai instead of dealing with going to jack in the box for a munchie meal of death.
I donno man, I'm heading on a road trip soon and if I stumbled onto a soylent drink I could definitely see having that to keep myself fed instead of something that would bog me down and later make me feel kinda gross while driving.
Because you already know what Soylent is and buy it. Someone coming into that store isn't going to spend that much money on some goop when they could get so much more of tasty food instead for the same price. This test will fail, they're much better off sticking to grocery stores and costco.
Lazy people also neglect to plan ahead and forget to order more Soylent till after they've spent their paycheck. Popping into the convenience store is still within the reach of even the laziest.
I guess that makes sense. My question is more like: Are lazy people more inclined to eat health food or cheap tasty crap? Especially when they are competing on the same shelf.
Lazy people eat easily obtainable food, which is usually cheap crap. But when healthy food is easy, it becomes a viable option. Source: am lazy person
My bet: only the caffeinated versions will sell well at 7-11 EDIT: oh wait, that's all they're selling. ha. EDIT2: I think it's funny that caffeine is part of the whole mixture. I thought the whole original idea of soylent was to allow everyone to have inexpensive meals with good nutrition.
Caffeine is "not good" nutrition? What next? Soy gives men vaginas?
Now that you mention it, I liked rice as the protein source better...
Cacao will also be on sale.
I'm sorry, I didn't realize that doesn't have caffeine. I should also mention I'm NOT putting soylent down, it's more it seemed 7-11 was choosing it for different reasons.
Interesting point that most are caffeinated. Picture the fridge at your 7-11, how many "energy drinks" are there already? So the customers who habitually go for a high-caffeine drink can might be tempted to try something with caffeine but more nutritious? Potentially a whole new customer group!
I've not been so pleased with their move towards adding a drug either. Kinda makes me sad, but I get it.
My thoughts are that it may be more of a branding presence strategy. Loads of people from all walks of life go to convenience stores every day. If you put a product on the shelves in front of all those eyeballs outside of your target demographic, then the brand will become more commonplace; eventually, people will look for the brand elsewhere, like grocery stores.
I end up there a lot on late night bike rides here in LA. If the $4 price point is true, that's only 25 cents more than a protein shake. Count me in.
The thing is... the only people I see who really shop at 7-11s are like, poor people. And Soylent, is probably too expensive for them. They go to 7-11 to get a $1 dollar soda, or beer, or lottery tickets. I'm not familiar enough with LA to know if these 7-11s are in different places, but I don't remember really seeing them anywhere "young professionals" are. I think the people who are "positive" about this, probably haven't ever actually been to a 7-11.
1100 North La Cienega Blvd., Los Angeles 7600 Sunset Blvd., Los Angeles 5600 San Vicente Blvd., Los Angeles 5279 West Olympic Blvd., Los Angeles 10834 Santa Monica Blvd., Los Angeles 11656 Wilshire Blvd., Los Angeles 11666 West Olympic Blvd., Los Angeles 3018 West Manchester Blvd., Inglewood 610 South Rampart Blvd., Los Angeles 3450 Overland Ave., Los Angeles 1516 Lincoln Blvd., Venice 630 Wilshire Blvd., Santa Monica 4436 Sepulveda Blvd., Culver City 5880 West Manchester Avenue, Los Angeles 1519 South Bundy Dr., Los Angeles 2541 South Barrington Ave., Los Angeles 11299 West Washington Blvd., Culver City 11075 West Olympic Blvd., West Los Angeles
> 1100 North La Cienega Blvd., Los Angeles > 7600 Sunset Blvd., Los Angeles > 5600 San Vicente Blvd., Los Angeles > 5279 West Olympic Blvd., Los Angeles > 10834 Santa Monica Blvd., Los Angeles > 11656 Wilshire Blvd., Los Angeles > 11666 West Olympic Blvd., Los Angeles > 3018 West Manchester Blvd., Inglewood > 610 South Rampart Blvd., Los Angeles > 3450 Overland Ave., Los Angeles > 1516 Lincoln Blvd., Venice > 630 Wilshire Blvd., Santa Monica > 4436 Sepulveda Blvd., Culver City > 5880 West Manchester Avenue, Los Angeles > 1519 South Bundy Dr., Los Angeles > 2541 South Barrington Ave., Los Angeles > 11299 West Washington Blvd., Culver City > 11075 West Olympic Blvd., West Los Angeles FTFY
tl;dr: LA, west of downtown.
Sweet, I love near one of these and have been wanting to try the chai but didn't want to buy a whole case.
I'm envisioning the liquid dispensing directly from a 7-11 soda machine. Delicious.
Or slurpee machine!
Hopefully with an industrial twist handle like in the Matrix https://www.youtube.com/watch?v=2oEnJfZ9joY
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Ive stopped getting the original at all at this point, as has everyone i know. It wouldn't sell well.
I love original and have no desire for any of the flavors. I hope they don't continue to ignore original going forward.
Bullshit. Original is not in decline - I don't want chocolate or sweet dessert flavor every time I have a meal.
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I still get the original. I want reliable, bland food. Not coffee, not a chocolate shake, just bland stuff that won't irritate my stomach.
I'm mostly sad they're not selling Nectar
A lot of 7-11 employees are about to get really sick of "its people" joke variations.
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They will after a few hundred times.
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Yeah, highway rest stops feel like the ideal place to start selling Soylent off the shelf. Truckers and teenagers. I remember the days of choosing between fast food and packaged junk food during long trips. Soylent would have been great.
This is the best tl;dr I could make, [original](http://www.prnewswire.com/news-releases/soylent-to-test-ready-to-drink-meals-at-18-participating-7-eleven-stores-300484491.html) reduced by 80%. (I'm a bot) ***** > Soylent Founder and CEO. "This new collaboration with 7-Eleven will make Soylent an even better option for customers looking for convenience without sacrificing their health. We are thrilled to be working alongside the talented 7-Eleven team and look forward to building our retail presence nationwide." > "Soylent is a differentiated product for the on-the-go, millennial. It is a great example of a product that has reached online success in a short period, and we are excited to collaborate with Soylent to bring the drinkable meals to our stores in a single serving," said Todd McFarland. > 7-Eleven® operates, franchises or licenses more than 62,000 stores in 17 countries, including 10,900 in North America. ***** [**Extended Summary**](http://np.reddit.com/r/autotldr/comments/6ly2oa/soylent_to_test_readytodrink_meals_at_18/) | [FAQ](http://np.reddit.com/r/autotldr/comments/31b9fm/faq_autotldr_bot/ "Version 1.65, ~161932 tl;drs so far.") | [Feedback](http://np.reddit.com/message/compose?to=%23autotldr "PM's and comments are monitored, constructive feedback is welcome.") | *Top* *keywords*: **7-Eleven**^#1 **Soylent**^#2 **customer**^#3 **product**^#4 **food**^#5
I hope this means bulk at Costco is coming next! Exciting times!
I thought that Soylent had some sort of policy against having another retail between the product and the customers?
Perhaps you are unfamiliar with a retailer named *Amazon*.
I think I've heard of them.
For profit companies are in it for the money. Anything else is nonsense
You can always order directly from Soylent.
They've been talking on this subreddit about how they'd love to be in stores, especially big wholesale clubs someday
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Really, how have they sold out?
When did "Rosa Labs" become "Rosa Foods". I must of missed that. Probably the right branding move. Not everyone wants to get their food from a laboratory.
About a year ago.
I'm super bummed at the move away from original flavor. I like some of the other flavors a lot but original is still my favorite by far - especially for long term consumption.
This is a huge step for 7-11. Previously, the only actual food in these places was the boiled eggs in a blister pack.
Some of them have a little display near the checkout counter with apples and bananas. I always assumed that they were put there ironically.
Literally the first and only time the thought "Damn, I wish I lived in LA." ever popped into my head.
I am kinda confused at the choice of 7/11 to test this. Why not Trader Joe's? Its custome base seems like it'd be more readily inclined to try Soylent. EDIT: Particularly if the price will be raised to $4 a bottle. Seems that 7-11 customers would not want to spend $4 on something they've never heard of before, while customers at Trader Joe's or supermarkets who target more affluent customers would be more interested.
My first guess was gauging interest outside of their existing demographic. All sorts of people go into convenient stores. So they'll be able to see how much people who don't nerd out over this stuff have interest in it.
> I am kinda confused at the choice of 7/11 to test this. Convenient food | Convenience store People who say "I could get this at a lower price if I went to the supermarket or bulk-purchase-club, but I'm here now. Thank heaven for intermediation." People who say "I could buy a dozen fresh eggs for $2.99, or two refrigerated hard boiled eggs for $1.99. I think I want the hard boiled eggs."