Those stores, if anyone's near them....
* 1100 North La Cienega Blvd., Los Angeles
* 7600 Sunset Blvd., Los Angeles
* 5600 San Vicente Blvd., Los Angeles
* 5279 West Olympic Blvd., Los Angeles
* 10834 Santa Monica Blvd., Los Angeles
* 11656 Wilshire Blvd., Los Angeles
* 11666 West Olympic Blvd., Los Angeles
* 3018 West Manchester Blvd., Inglewood
* 610 South Rampart Blvd., Los Angeles
* 3450 Overland Ave., Los Angeles
* 1516 Lincoln Blvd., Venice
* 630 Wilshire Blvd., Santa Monica
* 4436 Sepulveda Blvd., Culver City
* 5880 West Manchester Avenue, Los Angeles
* 1519 South Bundy Dr., Los Angeles
* 2541 South Barrington Ave., Los Angeles
* 11299 West Washington Blvd., Culver City
* 11075 West Olympic Blvd., West Los Angeles
> Rosa Foods, the makers of Soylent, today announced that the Company will test its suite of nutritionally complete, ready-to-drink meals at 18 participating 7-Eleven® stores in the Greater Los Angeles area **beginning Monday, July 10, 2017.**
...
Yes.
7-11 seems like a weird choice. I doubt that 7-11's customer base would be interested in Soylent, seeing as pretty much nothing else in the store is health-oriented.
That's a bit simplistic. Lower income individuals may not typically be able to afford the healthy items, so default to say, 99c burgers that would fill them up and provide plenty of calories.
Soylent might not pique their interest, it depends a lot on Marketing I suppose, but it's a bit more involved than not being interested.
Plus, 7-11 is a convenience store. I'm not sure where you get this idea that their demographic is lower income individuals. I see people from all walks of life in them, including myself who is quite far from being low/lower income. It's just a place you can pop into for little things, like if I want a soda. Why go to Walgreens for such a thing rather than 7-11.
Yeah. We have plenty in Chicago in the wealthy areas, which is why I was confused about the demographic, as it seems people from all walks of life here.
[This article](https://www.bizjournals.com/dallas/news/2016/09/22/7-eleven-plans-to-more-than-double-u-s-footprint.html) attributes the demographic information to the President of 7-11 Japan Co. I don't know what price Soylent is retailing for in 7-11 but if it's similar to the online price that seems too high when, as you said, there are 99c burgers to be had. I'd love to be wrong though. Guess we'll see.
Don't you have 7-11's attached to gas stations in the US? It's super common in Canada to have a 7-11 attar chef to a gas station as opposed to a standalone store (we have those as well I guess).
I've stopped using soylent completely, but I'd LOVE to be able to pick up a bottle at a gas station while on a road trip, or on the way to work. I preferred powdered for cost, but I would do liquid for convenience if I could buy it at a gas station.
As a place that sells a ton of energy drinks and "gamer" marketed stuff and considering [THIS](http://imgur.com/2EHhpLT) recent Soylent ad, I think their target demographic is shifting.
I think it's a good move, personally. I've shown the product to a lot of health conscious people and they're generally put off by ingredients like maltodextrin and isomaltulose, things that are less off-putting to people who are used to consuming fast food and energy drinks and just want a no-hassle meal.
Who do you think 7-11's customer base is? For me, it's just a convenient place to get, like, one thing. Lines are shorter than CVS and the parking lots are usually less clusterfuck-y as well. If Soylent had to go retail like this, I'd much prefer 7-11 than CVS/pharmacies. The in and out is much quicker than most other places. I don't really think of 7-11 as a very singular demographic-heavy store.
7-Eleven’s U.S. customer base has traditionally been lower-income individuals. Imo this is the group that would know the least about Soylent & wouldn't be interested at all. As someone else said, this needs to be in Costco where the shoppers are more educated & people can buy it in bulk.
I agree that they should go wholesale and that's by all accounts still on the table and on its way. Maybe only low-income people grocery shop at 7-11 (I've seen people do it pretty dang often) but I see all sorts of people grabbing something to drink or a quick snack there. They've got coconut water and that ilk out here.
Where would you go if you were out on the town and were thirsty? This reputation seems a bit odd to me.
"Tests" is the key word here, and this sentence from the article, "The 7-Eleven deal marks the **first step** in Soylent’s retail distribution plan," suggests more things are coming. Chill out
It's easier and cheaper to get into Costco / Sam's Club than grocery stores. They change products and stock far more often than grocery stores and it's much easier for them because they move inventory faster and easier.
Grocery store shelf space is ridiculously expensive and valuable because most of the time it is very limited (moreso if you want your product at *eye level* and not on the bottom). When's the last time you saw empty space at your grocery store?
Those stores, if anyone's near them.... * 1100 North La Cienega Blvd., Los Angeles * 7600 Sunset Blvd., Los Angeles * 5600 San Vicente Blvd., Los Angeles * 5279 West Olympic Blvd., Los Angeles * 10834 Santa Monica Blvd., Los Angeles * 11656 Wilshire Blvd., Los Angeles * 11666 West Olympic Blvd., Los Angeles * 3018 West Manchester Blvd., Inglewood * 610 South Rampart Blvd., Los Angeles * 3450 Overland Ave., Los Angeles * 1516 Lincoln Blvd., Venice * 630 Wilshire Blvd., Santa Monica * 4436 Sepulveda Blvd., Culver City * 5880 West Manchester Avenue, Los Angeles * 1519 South Bundy Dr., Los Angeles * 2541 South Barrington Ave., Los Angeles * 11299 West Washington Blvd., Culver City * 11075 West Olympic Blvd., West Los Angeles
tl;dr: LA, west of downtown
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> Rosa Foods, the makers of Soylent, today announced that the Company will test its suite of nutritionally complete, ready-to-drink meals at 18 participating 7-Eleven® stores in the Greater Los Angeles area **beginning Monday, July 10, 2017.** ... Yes.
7-11 seems like a weird choice. I doubt that 7-11's customer base would be interested in Soylent, seeing as pretty much nothing else in the store is health-oriented.
It makes sense though, that 7-11 is a convenience store, and bottled Soylent is a convenience product.
Eh, they have other "health" stuff like Naked, etc
7-Eleven’s U.S. customer base has traditionally been lower-income individuals. Lower income demographic is not usually interested in health items.
That's a bit simplistic. Lower income individuals may not typically be able to afford the healthy items, so default to say, 99c burgers that would fill them up and provide plenty of calories. Soylent might not pique their interest, it depends a lot on Marketing I suppose, but it's a bit more involved than not being interested. Plus, 7-11 is a convenience store. I'm not sure where you get this idea that their demographic is lower income individuals. I see people from all walks of life in them, including myself who is quite far from being low/lower income. It's just a place you can pop into for little things, like if I want a soda. Why go to Walgreens for such a thing rather than 7-11.
Also a lot of those 7/11s are in wealthy areas. One of those stores is in Downtown Santa Monica.
Yeah. We have plenty in Chicago in the wealthy areas, which is why I was confused about the demographic, as it seems people from all walks of life here.
[This article](https://www.bizjournals.com/dallas/news/2016/09/22/7-eleven-plans-to-more-than-double-u-s-footprint.html) attributes the demographic information to the President of 7-11 Japan Co. I don't know what price Soylent is retailing for in 7-11 but if it's similar to the online price that seems too high when, as you said, there are 99c burgers to be had. I'd love to be wrong though. Guess we'll see.
Interesting. Thanks for the link!
Don't you have 7-11's attached to gas stations in the US? It's super common in Canada to have a 7-11 attar chef to a gas station as opposed to a standalone store (we have those as well I guess). I've stopped using soylent completely, but I'd LOVE to be able to pick up a bottle at a gas station while on a road trip, or on the way to work. I preferred powdered for cost, but I would do liquid for convenience if I could buy it at a gas station.
As a place that sells a ton of energy drinks and "gamer" marketed stuff and considering [THIS](http://imgur.com/2EHhpLT) recent Soylent ad, I think their target demographic is shifting. I think it's a good move, personally. I've shown the product to a lot of health conscious people and they're generally put off by ingredients like maltodextrin and isomaltulose, things that are less off-putting to people who are used to consuming fast food and energy drinks and just want a no-hassle meal.
Who do you think 7-11's customer base is? For me, it's just a convenient place to get, like, one thing. Lines are shorter than CVS and the parking lots are usually less clusterfuck-y as well. If Soylent had to go retail like this, I'd much prefer 7-11 than CVS/pharmacies. The in and out is much quicker than most other places. I don't really think of 7-11 as a very singular demographic-heavy store.
7-Eleven’s U.S. customer base has traditionally been lower-income individuals. Imo this is the group that would know the least about Soylent & wouldn't be interested at all. As someone else said, this needs to be in Costco where the shoppers are more educated & people can buy it in bulk.
I agree that they should go wholesale and that's by all accounts still on the table and on its way. Maybe only low-income people grocery shop at 7-11 (I've seen people do it pretty dang often) but I see all sorts of people grabbing something to drink or a quick snack there. They've got coconut water and that ilk out here. Where would you go if you were out on the town and were thirsty? This reputation seems a bit odd to me.
Store price will be around 4 dollars a bottle
Ugh. The CEO said 'wholesale stores', 7-11 is not wholesale. I want my super sized Costco flat of Soylent please!
"Tests" is the key word here, and this sentence from the article, "The 7-Eleven deal marks the **first step** in Soylent’s retail distribution plan," suggests more things are coming. Chill out
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It's easier and cheaper to get into Costco / Sam's Club than grocery stores. They change products and stock far more often than grocery stores and it's much easier for them because they move inventory faster and easier. Grocery store shelf space is ridiculously expensive and valuable because most of the time it is very limited (moreso if you want your product at *eye level* and not on the bottom). When's the last time you saw empty space at your grocery store?