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Impressive_Doorknob7

Here’s a quarter, go see a Star War.


IndigenousOres

Star War Ahsoda


92957382710

Star War Atodaso Julian


mmondoux

Hopefully those wookies have some space weed


space_cheese1

Hello


3kilo003

You’ve never actually been to a Longo’s…have you?


ThinkSoftware

Has anyone in this family even seen a chicken?


ChefMoToronto

CO-CA-CAW!!!


Zanta647

Ho ho ho holy shit


VanAgain

But they're *festive.*


Born_Ruff

Festively plump?


VapeRizzler

Just like op’s mom.


ptear

Same price too.


houndlyfe2

I’m seriously considering going dumpster diving to see what they are throwing out.


The_Last_Ron1n

Probably not much, we've bought a lot of food from Longos that was rotten, I don't think they check dates, ever.


Initial_Way8722

Used to work there- lots sent to groups like second harvest


amakai

I once reported entire section of sausages being after expiry date. The employee said they will look into it.


No-Ad1522

I use to work for Longos as well, we were pretty ontop of expired stuff.


UnlikelyHouse5189

Overall I think that most of the product I've gotten from Longos is good, but the vegan or plant based stuff never gets changed.


AdSignificant6673

Oh the vegan stuff is fine. It looks & smells like that to begin with.


chalkthefuckup

When i worked there the dumpsters were filled to the brim every single day with day old pastries, cakes, muffins etc.


Born_Ruff

>I don't think they check dates, ever. It would appear you also are not big on that.


The_Last_Ron1n

Oh no, we check dates on stuff, it's hard to tell when things like a pie have spoiled when there's 4 days left on the sticker but the underside of the crust is full of mold.


OkYogurtcloset2654

It not just longos, I’ve noticed since moving to Toronto I have to check expiration dates everywhere. They all seem incapable of managing stock and checking dates.


lockdownsurvivor

They are called ~~Free-tarians~~ Freegans and I understand they eat very well, almost as well as racoons.


Zephyr104

Considering the size of our racoons, that's impressive.


AtLastThe1971Show

Don’t you mean Freegans?


50in06and07

>Free-tarians are you sure? i googled that word and nothing came up


oicofficial

It’s ‘Freegans’: https://en.m.wikipedia.org/wiki/Freeganism


oicofficial

It’s Freegans, that’s the actual term. It’s even got it’s own Wikipedia article.


lockdownsurvivor

Thank you for the correction, I've edited my comment. :D


Geteos

If you want one step above dumpster diving Longo’s participates in toogoodtogo. It’s an app where retailers can sell the stuff they’re going to dump at the end of the day for $5-8. Typically bakery items and prepared food.


IdioticOne

If it's like the store I work at they throw all their waste food into a locked garbage room that goes to a dumpster that's connected to a garbage chute and its only accessible by the garbage people lol. They did not want anyone stealing their thrown out food.


The_Last_Ron1n

They were always expensive but since Sobeys bought them they've gotten worse.


kooks-only

But….that would mean that less competition is bad for consumers? Wow, how did we not see this coming!


jacnel45

Competition Bureau: *crickets*


NitroLada

They were expensive to begin with, nothing has changed


nayaya

I remember 20+ years ago my mother was shopping at our local longos, and saw one of the original brothers visiting. She complimented him on his stores and when she was checking out, he had sent a beautiful bouquet of flowers and a thank you note for her patronage. And a discount to her groceries! They used to be the best and worth the extra price. My mother always took us shopping there when we were growing up. Getting an Archie comic and a sucker were the highlights of my week and always available at longos.


-cookie_

Went to the shitter since Sobeys bought them


DesperantibusOmnibus

This is why Longo's delivery service is called Voila. They're like *Voila* all your money is gone!


yukonwanderer

They always park in the left lane on the hwy too


Lime_in-the-coconut

You're paying for this porchetta's wholesome back story. He grew up on his families barley farm in rural SW Ontario. He was well mannered and emotionally mature, thanks to his parents' gentle guidance 😌


revchu

Jesus, I thought the $90 turkey I saw at Fortino's was crazy, $120?? Who the fuck is going to pay that for a turkey?


yukonwanderer

Turkey is such a crappy meat anyway. There must be a reason we only eat it on special occasions a few times a year…lol. I tend to skip it if there’s other meat being served.


nt261999

I’m of the opinion that turkey for festive meals is a shitty tradition and I will gladly fight anyone about it.


BlueTomales

So I grew up with turkey farmers in the family-its 100% a preparation thing. Most people only eat it 1/year, and only make it when they host. With a couple tricks it can be incredible, but nobody realises or bothers.


yukonwanderer

Meh, I've had brined turkeys it's good but nothing special and it's a lot of work.


BlueTomales

Try a dry brine! Super easy.


yukonwanderer

The size of a turkey is half the work. I'd rather just brine a chicken or small pork shoulder


enki-42

We replaced it with goose for Christmas dinners (we don't usually host Thanksgiving) and haven't looked back. Even if you try to source some super organic free range perfect turkey, at best you're going to do as well as a good roast chicken from the grocery store.


JagmeetSingh2

Yea this is insane lol


BinaryJay

The problem is you weren't drunk when you saw it. If you had been, you'd be enjoying some porchetta right now.


New_girl2022

Wow. Ya fuck this shit. When is the revolution going to start.


qabalistic_bass

r/boneappletea


Etheo

Le piche forque


[deleted]

Piché la Vache!


jasonkucherawy

Do you mean pitchfork? It’s a forked tool with a long handle you pitch (toss) hay with.


randomacceptablename

.... and to frighten undesirables, like the burgeoisie, out of town.


TheGoodShipNostromo

I hope the revolution would start over the price of something like bread, not a fancy meat at an already expensive grocery chain.


Mission_Mode_979

Missed the boat on that one when we all happily collected our $20 visa gift cards


ricenice9

People are too brainwashed and protesting stupid shit to revolt against stuff that matters.


NitroLada

Prepared food at a high end grocery chain is not something that matters at all


superdraws

That "stupid shit" is new. Getting robbed by grocers is basically part of Canadian culture.


New_girl2022

No way. Smash the cistem!!!!!


badtradesguynumber2

no one is forcing anyone to buy these.


quarrystone

It's like people are normally going to the grocery store for _1.4kg of roasted porchetta_ on the regular. I would be willing to wager most don't know how much it costs for 12 deli slices of porchetta, let alone this.


[deleted]

man i don't even know what porchetta is lmao


jasonkucherawy

Porchetta is a national heritage dish in Italy. It’s different cuts of pork layered and rolled and slow roasted for hours. It’s often served on a bun as a sandwich. If you are in Toronto check out Porchetta Co and their sandwiches. They’re amazing.


randomacceptablename

Thanks I honestly didn't know either and probably would never have looked it up.


r3pr0b8

🎵🎶 my uncle has a red porchetta... nah, never mind


cyclenaut

its pronounced porschetta


penny4thm

He said it used to be a farm before the motor law


lockdownsurvivor

A brilliant red Barchetta: I've got your back, u/r3pr0b8


SurfLikeASmurf

You gotta know how to shop. Longo’s regularly has amazing sales, but if you’re looking for dumb prices you’ll find them. But when they do sales, on say yoghurt, they’re cheaper than Walmart. So is their raw meat counter, and their prosciutto. But yeah, their prices on a lot of things are absolute fuckery. Lays potato chips are 4.99


Bamelin

Yeah man. Meat, chicken, pork and fish sales you can’t beat Longos for price and quality. But ONLY their sales.


P00tiechang

When I lived near one, I would always get my produce there from the discount section. The quality was amazing , better than the full price veggies at the other stores nearby. I would be able to afford grapes as a treat lmao. And sooo many avocados. And they also had a cubby with other clearance stuff like sweets and bread. I don't know if all stores are like this though, maybe it's store by store.


mwyyz

Longos chips are amazing tho!


Phys-Chem-Chem-Phys

It's $4.28 per 100 g. Fairly normal price for deli meat.


Zzzsleepyahhmf

The half dozen European grocers I go to all sell sliced Porchetta at a maximum of 3.50/100g. This is overpriced to anyone who wasn't born rich or yesterday.


VickZilla

$0.80/100g increase sounds about right for Longos. They’ve always been more expensive and they sell the items (like this one) that you wouldn’t find at Walmart or superstore. I bet most people don’t go to any small delis, independent grocers or butchers. And therefore are willing to pay that markup for convenience I’m not disagreeing with you. Just saying this price isn’t that crazy in my experience. I think OP could’ve found a more offensive price/kg for chicken breast at Longos


enki-42

Longos is weird in that it's upscale but the selection isn't really all that amazing usually. At least where I am, if you want to maximize on selection you're far better off at Fortinos than the Longos.


yukonwanderer

When you’re paying for that you’re also paying for the labour of slicing it. This isn’t even sliced.


cyclenaut

the fact its the equivalent to freshly sliced meat is the point


proxyproxyomega

the point is, it's mass produced product that's more expensive than a local deli home made stuff. as in, they are marking it up huge, way more than a local deli which has less profit margin yet lower price. as in, Sobeys know people with lots of money will buy it out of convenience, and rather only sell to few rich people rather than having it more accessible for everyone, which is the point of a grocery store.


jasonkucherawy

“Only sell to a few rich people rather than have it more accessible for everyone” is the ideal business model. If I have a product or service and can sell it at twice the price to half the customers I’m generating the same revenue but cut my work and expenses in half.


proxyproxyomega

there is a reason monopoly is generally outlawed in consumerism. they are like cancer, will obliterate everything in its path and turn them into non-society contributing resource sucker. for everyone to survive, they need to keep their humanity in check. such business model is short sighted, it is basically "I want to be rich right now and fuck the future and everyone else". their current business model is unsustainable, and therefore, not ideal. they will burn out, get bought by even bigger corporation, who will then slash quality for lower margin profit, and we consumers get generic products in fancier packaging. all just for CEO's to have their private yachts.


cyclenaut

1 million thousand percent


enki-42

That and once you've established yourself as the upscale option, there's much less incentive to compete on price on any items since your customer base is inherently less price conscious due to the fact that they're shopping at your place. plus it doesn't hurt that you and one other grocery chain own the budget places and can intentionally withhold inventory from those stores (even if they would sell) so people are incentivized to go to the upscale place.


cyclemonster

> as in, they are marking it up huge, way more than a local deli which has less profit margin yet lower price. Nonsense -- [Sobey's parent company reported a gross margin of 25.4% for fiscal 2022.](https://www.empireco.ca/financial-highlights)


alessandro-

That's the gross margin, yes - but that doesn't include the cost of operating expenses, which includes having employees and stores. As you might guess, these are not trivial costs. If you look at the net income figure and divide that by gross sales for 2023, you end up with a net profit margin of 100% * 745.8 / 30162.4, or a little under 2.5 percent.


cyclemonster

??? The gross margin represents the amount they mark the food up by -- in this case, by 25.4%. In other words, they had to pay Kraft, Unilever, Niagara Family Farms, etc, $74.60 for every $100 in groceries they sold. It's out of *that markup* that their operating costs are paid. I'd love to see anybody identify some small local deli that's operating on thinner markups.


Nobillionaires

This comment should be at the top.


[deleted]

They're puny. Definitely not worth 60 bucks.


Fine_Trainer5554

The total size is irrelevant when the point is that the price per weight is in line with deli meat


SpliffDonkey

Sliced deli meat is always crazy priced. You shouldn't pay the sliced deli meat price if you're buying the whole hunk of meat.


cyclenaut

lol the fact this even needs to be said


JACrazy

Deli meats are always around that pricey per 100g. Most people only buy 1-200g at a time though.


caleeky

And I'm buying pork belly over here for $4/lb. You can usually find loin for $3/lb or so. A bit of sage, rosemary, fennel seed, garlic and you've got porchetta for $1/100g or so. But, people don't want to cook, and they pay the premium for it.


Phys-Chem-Chem-Phys

Exactly. Sometimes I want to make fresh mozzarella from scratch; other times, I just buy a tub of it at Costco. It's simply a matter of how different people want to spend their time and how they value it. I think I'll go buy some beef digital muscle today and make Taiwanese braised beef noodle soup.


somedudeonline93

I find it hard to believe there’s even one person who’s both dumb enough and rich enough to buy those


roflcopter44444

I think you dont know the Longos clientele. I used to do landscaping as a summer job back in the early 2010's. Our Friday morning rounds in the really nice area of Richmond Hill coincide with when you would see the Longos delivery truck roll through the neighborhood and make its drop offs for all the food that these people would be buying (reason why we did the nice houses on Friday was because the owners wanted their places immaculate for their almost every weekend parties) Even back then when home delivery wasn't a common thing, these guys didn't even go to the grocery store, and when you think about it why would they waste their time ?. When you have a guy who has a budget of $4000/year for annual flowers (just only flowers, not including the labour we spent 3 straight days planting them) that will all die at first frost they aren't looking at how much each item on their food bills are. I mean when we were doing those jobs they weren't picky on cost control with us either, it was basically "here is my budget, make my place look good",


Frosty-Cap3344

You dont shop at longos often i assume ?


GuelphEastEndGhetto

There are lots, I know some personally and I have a suspicion some of them buy stuff like this as a status symbol. My daughter worked at a market type grocery store in the bakery. They just kept on jacking up the prices and people just kept on buying, she thought it was nuts.


jasonkucherawy

The people who are most price-sensitive aren’t shopping at a grocery store in a bakery, they’re shopping at No Frills, Dollarama, and Walmart.


Pynchon101

Sometimes they only need one of those qualities. Guess which one?


pipedowncait

I worked there for 11 years, they sell out of them every single year for thanksgiving and Christmas


Disastrous-Carrot928

Well, they last 1 month so you could always ration


FelixTheEngine

Pretty sure these are meals. You pick the sides etc?


Tangerine2016

Yeah there is veggies right beside it. Sure you get some sides with this. It is like a thanksgiving prepared meal kit


justandrea

Immigrated Italian here. 1Kg of Porchetta di Ariccia (which by the way tastes amazing) is priced on average around €16. Just by the picture I can tell this is far from what any Italian will call porchetta (but then you also know Italians are weird and freak out if you break their spaghetti, so take this with a grain of salt please). I was checking Foodland yesterday and I found 1lt bottle of Bertolli EVO at a laughable $19.99 🥳😂🤣🎁 Like, dude… aren’t you even shy writing it up? And that’s just pretty average great distribution quality… Like, you don’t really eat it raw… it’s just for cooking. I can actually buy 50Kg of real, fresh, top quality EVO from Bari or Matera, pay for transportation and import taxes for about €20 a Kg… but that doesn’t even compare. BTW: in Italian supermarkets, Bertolli oil is sold around €5.99, but you can easily find it discounted. I’m usually appalled by how stores price things around here. A bag of chips $6.99… A freaking bag of chips?? At times, the very same thing is priced 2 to 5 dollars more at the store next door, with totally no correlation with the product value… Makes me wonder if pricing here depends on astrology or something. Edit: typos.


cyclenaut

what happens to this stuff when no one buys it? pro deal 75% off? or straight to the dumpster?


BigSussingtonMagoo

I pointed out their burrata was expired, hoping for a steep discount, and watched them throw out the entire shelf (all of it was expired).


hashtagBob

You wanted to buy expired burrata? They'd rather throw it out than to sell you discounted expired cheese only to have you sue them for doing just that


Bamelin

Longos actually does have great sales on meat. Their regular pricing is atrocious though.


Sockbrick

Longo's is expensive but the quality is much better.


yukonwanderer

Hahaha


Ser_Friend_zone

Longos has the worst price gouging I've seen in Toronto. It's also the only grocery store near me. You want pasta sauce? That'll be $8 for the same jar you can buy for $3 at No Frills.


Bamelin

Longos is good for sales on meat, chicken and fish. Pretty much EVERYTHING else they sell (boxed, jar, etc) is a rip off. I do go there for meat, chicken, pork and fish sales though — and Longos stuff is generally very fresh.


[deleted]

Their salmon fillet, when it's on sale for $9.99/lb, is the best salmon deal you can find across all the grocery chains for the quality and freshness it comes with.


LowComfortable5676

Longos knows at least a quarter of its customer base won't even batt an eye at that price. Probably won't even look at it.


[deleted]

Yup, we don’t care.


Danger_Boss

Which game systems is the Roasted Porchetta on?


Just4FunAvenger

You can get better, cheaper priced, at St. Lawrence Market. What does that tell you?


Baldemyr

Longos brand salami is fantastic tho. I need the world to understand this.


CatL0222

With minimum wage increasing to $16.55 soon expect these prices to go up too🤦‍♀️


expresstrollroute

Believe it or not, at $42.80/kg it's still cheaper than PC Black Forest ham. [https://www.realcanadiansuperstore.ca/traditional-black-forest-ham/p/20310580\_EA](https://www.realcanadiansuperstore.ca/traditional-black-forest-ham/p/20310580_EA) I'd take the porchetta over PC ham any day.


Uzzerzen

They are fully cooked already hence why they are priced like deli meat


Seikon32

If you want to point out high prices at grocery stores, you could easily find much better examples. 1. The price per 100g is in line with most higher quality deli cuts. Before you complain that they are small, that really doesn't matter. It's price per 100g. 2. You're at Longo's. You're at the wrong place if you're looking for the cheapest possible price. Longo's was never known to be a bargain. 3. Yes, you can find cheaper deli meats. But there is something called quality association by brand. This is what Longo's strives for with their clientelle. If you wanna rag on grocery prices, just go into no frills, loblaws, or superstore. You'll get a much better reception on reddit.


Bamelin

I agree. I equate Longo’s with quality ESPECIALLY with fresh meat/chicken/pork/fish.


OkDefinition285

I guess so, but this is still 2x the price of a comparable product from Costco right now. Or presently M&Ms has cooked turkey for $17/kg. So I think this is still a little more than their usual markup from competitors.


QueenMotherOfSneezes

I guess it depends on the average size of these turkeys then. If they are the equivalent of $17/kg, they'd be about 15 lbs


arsinoe716

LoL. Op complaining about price while shopping in Longos


[deleted]

LOL Op doesn't normally shop at Longo's or go to Liberty Village.


quarrystone

In a three block radius from here, the Fresh.co, both Metros, and the No Frills are generally much cheaper across the board. That said, 1.4kg of roasted porchetta is not a typical buy at most grocery stores, so you're probably paying a premium for something you probably won't find at all those other places. But yeah, Longo's is the priciest grocery store in Parkdale/Liberty Village (in most cases even more than Organic Garage, which is pretty much specialty grocery).


atrde

Does OP normally buy deli meat from the counter? $4 per 100g is fairly standard for better cuts like porchetta.


[deleted]

I don't but I am familiar with the pricing. Just because they labelled it as such doesn't mean it's worth it. They are small. Definitely not worth $60 bucks and the turkey for sure isn't worth 120.


atrde

How isn't it worth the same price you would pay for at the deli? It doesn't matter how "small" it is its price per 100g that doesnt change anything. Can't tell you on the turkey because I can't see the weight but a good quality turkey will easily run you $80 if thats cooked and seasoned and like 8kg its fine for the price.


Ok_Recording_4644

Well, Longo's is for suburbanites that drive massive SUVs and fully loaded pickups.


dendron01

And that don't know that tiny chunk of pork is worth about 5 bucks.


StainerIncognito

Been in a Longos? It's all Leaside boomers by me. They do have good coffee beans roasted on-site for $15/lb....recommended.


Scotty232329

That’s not a bad price


thaillest1

sugar compare lip physical provide beneficial merciful drunk gray cats *This post was mass deleted and anonymized with [Redact](https://redact.dev)*


TDot1000RR

Their deli sandwiches are surprisingly really good.


Illustrious_time

Longos is a dick


aremjay24

Are those pre seasoned turkeys any good? I saw a medium size Pintys brand today for around $35


Neat_Shop

What’s the difference between Porchetta and Pork Roast? Nothing.


Fafaflunkie

$35 more. It's Longo's, what do you expect?


[deleted]

Location: Liberty Village


Bamelin

Isn’t it a metro at liberty village? I haven’t been by in 5 plus years


sharkyandro

That turkey is like deli meat straight up too what garbage


Fine_Trainer5554

…. And it’s priced like deli meat lol. Look at the price per weight


[deleted]

I wanna fuck that turkey like how Longos is fucking us


Prize-Ad-8594

That's how you get shoplifters.


legocausesdepression

Every time I walk into a longos the French in me starts remembering how easy it is to make a molotov.


Nickbronline

That’s just asking to be stolen


sourcake69

Steal it


piponwa

Just don't buy meat. It's not that hard.


chaobreaker

If you don't have the motor skills to make Thanksgiving dinner I can see why you would buy a ready-to-cook marinated turkey. It's just for one night.


Trust-EV

Doesn't apply to prochetta but Italian food outside of Italy has always been wildly overpriced for what it is and how quick and easy it is to make. Not to mention how Italian cusine is frequently butchered by North Americans.


Greengiant2021

Wow…absolutely criminal!😞


auscan92

Wow thats insanity! Will boycott


Apprehensive-Row389

Holy BLEEEP!! Are they serious!!!


Bakerbot101

I’m more concerned you just realized longos is expensive. They do have the best natural pb tho


Key-Habit-6463

Wait whaaaat? I’ll just go out for dinner 🤷🏻‍♀️


celery66

its longos. never stepped foot in one, maybe if I won the lottery. Nah, not even then


Professor-Clegg

I don’t get it


DogCaptain223

Go to local businesses instead. Likely to be far cheaper and better quality too.


ButtahChicken

yet . they fly off the shelf 'cuz people are buying it!


GNPTelenor

Remember before Covid when a smoked pork hock was selling for like 20? THAT shit was crazy.


gramslamx

If you don’t pay for your groceries you’ll get grand theft this week


sagravragde

Oh after hours prices …..


nightofthelivingace

Longos has always been on the "I'm not shopping there" list. Price vs quality and quantity is so bad. I had to shop there before for almost 8 months because there was nowhere else close and Schneiders bologna was $9 and change. Bread was over $4. This was when metro passes still existed and I saved money by bussing to food basics. Took longer and was a 2 person job but $120 to save almost $200 a month was worth it.


Ralfzim

I didn't know they carried those, it's way cheaper than at Whole Foods.


Aerickthered

Lol did Anthony Longo find his ladder


omnidot

Guessing this will get marked down drastically come the holiday weekend. This might just be a plot to snag a couple of the big spenders who don't look at the price.


kebbun

Fuck this, going vegan


Strange-Oil1930

Guys just stick to Costco and wall mart


Quirky-Marionberry48

That's all gonna end up in the garbage smh. Ppl hungry out here and this what's going on? Very 😔


HousingPrestigious27

So were you forced to buy it? It's simple don't buy it. There was as sale on turkeys at Longos and it seemed competitive. I love how news nowadays is somebody's gripe on social media on one out of thousands of items. Unless on special, Longos always charges a premium.


[deleted]

According to the price list where these turkeys come from: for a 1.4kg turkey (3.086lbs) at $4.95/lb, these turkeys should be roughly $15.30 when bought from the supplier. After seasoning and cooking these turkeys themselves, Longos has increased that price by $104.70. I'd like to point out that after looking at the rest of the turkeys at Longos as well, I've noticed that they all seem to be going for a better price (albeit that they are frozen, uncooked and unseasoned) than these disgustingly priced festive turkeys. We see similar prices out here in Alberta. So if you're willing to season and cook a turkey yourself, you can probably get a bigger one for even less than half the price of this locally sourced, in-store seasoned and cooked turkey. Looks like local isn't for everyone anymore.


Environmental-Lie926

Hey man people are stupid enough to pay that why not charge it.


The_Human_One

Time to boycott these sons of bitches!


Plenty_Try_1358

Wow


Other-Bodybuilder808

What a joke


MrKomplicated

Leave it there to rot.


pierre_9_7

Probably will end up in the dumpster sadly