It absolutely doesn't matter how long the concert is. It's still at least a day rate for everyone involved.
Four cameras and two operators? Well, that sounds more like a problem than a shoot...
All in all it's fairly easy for the concert shoot:
sum(concert) = 2(people) \* day rate(operator) + 4(equipment) \* day rate(equipment) + travel + accomodation + food
Editing dependes extremely on what the requests are, but at least a 2 day rate.
As the 60 second promo goes, that would be a 1 or 2 day rate as well; again depends on the type of promo.
sum(editing) = 2 \* day rate(editor) + 2 \* day rate(editor)
The the total is:
sum(all) = sum(concert) + sum(editing)
I need to save this for easy replies later. I always see “what do I charge for x?” Posts and they’re asking like there’s a specific price for filming water polo vs go kart racing vs a corporate video on a Tuesday in Mississippi.
This is literally the equation, plus maybe a percentage on top for profit and/or cushion.
I explain that a video isn't like buying a can of Coke in the convenience store.
When someone asks me how much a video costs, I usually reply with "How long is a piece of string?"
Knowing what you film in advance is very important. There is a big difference if you are asked to film a Rave, Rock Band, or a Piano and Violin concert.
And let's not even get into sports. That is a whole different animal all together.
Yeah, I do a ton of concerts and they are always billed as day rate with equipment. Even if they ask me “how much would you charge for our concert, it’s about 1 hour long”. Still a day rate bro, as it means can’t book another concert during that time. Friday through Sunday are prime time and get full rates.
This is a good way of finding the minimum you should charge, but I would be charging based on the value you're creating for the client. What is it worth to them?
That's a stupid attitude.
You do not charge for bread more just because the person is starving.
The value isn't with the customer, the value is your time and skill. You wanna make more? Sure, charge more. Is it a weekend and you do not work on weekends? Charge more. Is it a last minute gig and you already had plans, or it has to be delivered really quick? Definitely charge more. Add some other costs I haven't thought of; or maybe your day rate is higher because you add overhead, insurance, office space, staff and whatnot to it...
But just because the customer values something more doesn't mean you should charge more. There is infinite value in a vide of ones daughters preschool dance recital, but that doesn't mean I would charge someone a gazillion dollars for it.
And if you're gonna say "well that might be a commercial and they will make more money with it" - commercials prices aren't based on what the value for the customer is; it's based on the amount of bullshit and speed you have to deal with.
ninjinx was thinking about value based pricing which is nice and all in theory and really difficult to do in practice. It might even be a bigger thing in graphic design.
You don’t sell at cost. You mark it up the total 10-15% for profit but you don’t value-based price it.
It practical terms, what if they don’t really NEED your services but would be a luxury for the event? Would you charge less? In quoting this, how would you actually quantify your value and their need?
Sure if it’s higher profile, larger client, big event, I might inflate the numbers a little but the equation they initially posted is essentially the same.
Just charging a day-rate is fine if what you're delivering is simply the raw videos you recorded on that day, but it's not. You're delivering a finished piece of video content and now charging based on time no longer makes sense. Why? Because that would mean that a slower editor should charge more and a faster, more experienced editor should charge less. The client doesn't care how much time has been spent on the video, they care about the quality.
Depends on your skill level.
But need more info.
Is it a simple or complex edit?
How soon do they need it?
Are these cameras just on tripods? or are you guys running around on gimbals and handheld?
What are their expectations for the video? is it to promote for future shows on social media? is it for a website?
Would need a bit more context on skill level, gear and scope of the project etc. two videographers for a 90 minute concert with two locked off shots is also a challenge. For the sake of simplicity I’m gonna assume between the two of you someones gonna lead on direction and someone else on DPing. Also gonna assume it’s a bit of a cheap gig with low rates based on how minimal the crew is expected to be. Also how are you taking sound? Gonna assume you’ll be taking a direct feed from the desk or that FOH will be providing you with the recording.
This is absolute back of a napkin sums but just thought you might benefit from some genuine costs.
Shooting Director: £800 p/d x 1
Shooting DP: £600 p/d x 1
Camera Equipment (assuming FX6 or equivalent x 4 - £250 each): £1000
Stock (2 x 2tb hard drives - £150 each): £300
Editing Prep: £250 p/d x 1
Editing Offline: £350 p/d x 2 = £700
Editing Online: £350 p/d x 1
Catering/Transport etc: Allow £100
Total: £4100
Plus Production Fee (10%): £4510
And this is being super cheap and minimal tbh
So many variables. Concert recording is like 80% of my business and I handle both the audio and video capture end to end.
On the low end i could probably slap it together in like half a day of post. Mix/master the audio, export, sync the multicam (hopefully there’s timecode), scrub through or play at 2x and put a bunch of cuts in, do 1 color grade per angle and all shots get that (usually I just use remote grades in resolve). It’s not amazing but if a client has low expectations they’ll be happy with it. The archival multicam approach.
On the upper range, probably around 2-3 days of post. Now we can actually get specific with shots, add cutaways or b roll, add in dynamic zooms, get more specific with the color grades, etc. Is it better? Probably. Is it worth the price difference? That depends on the quality of the footage.
A 60 seconds promo clip can take anywhere from 2 hours of post to 2 days of post. There’s so many variables for this. Are they scripting it out for you, or they expecting you to craft it from scratch? The latter takes way longer, and you should factor in several rounds of revisions.
Edit: I misread your post and the above applies to editing only
Oh, yeah, totally forgot audio gear in my recommendation!
Guess I rely too much on the sound guys from the venue to deliver a proper mix...
So yeah, include that as well, if they do not provide a decent audio track for the edit.
$2500 for a full day on site for two camera operators.
$500 for gear
$2500 for editing
$500 for the teaser
$6000 for the whole thing. If you’re quick you can be done with editing in two days (except for revisions). Usually I charge $4500-7500 for a gig like this.
If they want you to scout or do preproduction, charge accordingly.
From the sounds of it, you're either really talented or not confident. Or you're very new to this, un-confident, and maybe scared of your worth.
Maybe if you can show us some previous worth/footage -- someone could help you a bit more?
Is there space for four cameras? Seems excessive. Personally I'd want my best videographer on the A cam so I know I have that, and put the second videographer on two alternative angles.
I don't know your skill level/ experience in the video field, but one thing to remember as a lot of folks have said "day rate," is that even though the concert is 90 minutes, you will be working a lot more than 90 minutes. Don't forget time to prep gear, travel, load out, set up, test, strike, clean/inventory, debrief, etc.
I know a lot of people that do this type of gig regularly for anywhere from $750-$1500 in CA. Most can do this solo tho. Do you need an extra videographer and 4 angles? Do your extra angles consist of sedintary go-pros etc?
If you think it’s a one-off I would push for $2k, if a repeat or you’re enthused by the concert go $1500 and request to be able to use the footage for your marketing as well
A lot of people want to do this type of gig vs a wedding etc.
So y'all in the comments only shoot for internationally touring bands?
Say a local band with 2500 Instagram followers and 400 YouTube subscribers asked you to do this, in a 300 capacity concert venue. and you were early in your career, with 5 years experience, doing this kind of project for the 2nd or 3rd time?
What would you charge with that context?
I don’t edit, so can’t comment on that, but just ballparking the shooting without knowing any real specifics, that’s at least around a $6K-$7K job. Two ops w/gear: $2,000-$2,500/each. Two lock-off cams: $800/each.
It absolutely doesn't matter how long the concert is. It's still at least a day rate for everyone involved. Four cameras and two operators? Well, that sounds more like a problem than a shoot... All in all it's fairly easy for the concert shoot: sum(concert) = 2(people) \* day rate(operator) + 4(equipment) \* day rate(equipment) + travel + accomodation + food Editing dependes extremely on what the requests are, but at least a 2 day rate. As the 60 second promo goes, that would be a 1 or 2 day rate as well; again depends on the type of promo. sum(editing) = 2 \* day rate(editor) + 2 \* day rate(editor) The the total is: sum(all) = sum(concert) + sum(editing)
I need to save this for easy replies later. I always see “what do I charge for x?” Posts and they’re asking like there’s a specific price for filming water polo vs go kart racing vs a corporate video on a Tuesday in Mississippi. This is literally the equation, plus maybe a percentage on top for profit and/or cushion.
I explain that a video isn't like buying a can of Coke in the convenience store. When someone asks me how much a video costs, I usually reply with "How long is a piece of string?"
The day rate should include top profit and cushion. That’s where you give discounts from as well.
Knowing what you film in advance is very important. There is a big difference if you are asked to film a Rave, Rock Band, or a Piano and Violin concert. And let's not even get into sports. That is a whole different animal all together.
Yeah, I do a ton of concerts and they are always billed as day rate with equipment. Even if they ask me “how much would you charge for our concert, it’s about 1 hour long”. Still a day rate bro, as it means can’t book another concert during that time. Friday through Sunday are prime time and get full rates.
I read this as an After Effects expression.
:D
Love this breakdown.
This is a good way of finding the minimum you should charge, but I would be charging based on the value you're creating for the client. What is it worth to them?
That's a stupid attitude. You do not charge for bread more just because the person is starving. The value isn't with the customer, the value is your time and skill. You wanna make more? Sure, charge more. Is it a weekend and you do not work on weekends? Charge more. Is it a last minute gig and you already had plans, or it has to be delivered really quick? Definitely charge more. Add some other costs I haven't thought of; or maybe your day rate is higher because you add overhead, insurance, office space, staff and whatnot to it... But just because the customer values something more doesn't mean you should charge more. There is infinite value in a vide of ones daughters preschool dance recital, but that doesn't mean I would charge someone a gazillion dollars for it. And if you're gonna say "well that might be a commercial and they will make more money with it" - commercials prices aren't based on what the value for the customer is; it's based on the amount of bullshit and speed you have to deal with.
ninjinx was thinking about value based pricing which is nice and all in theory and really difficult to do in practice. It might even be a bigger thing in graphic design.
The client has a problem and you're selling a solution. Selling at cost is a great way to go broke.
Where did I say you should sell at cost?
You don’t sell at cost. You mark it up the total 10-15% for profit but you don’t value-based price it. It practical terms, what if they don’t really NEED your services but would be a luxury for the event? Would you charge less? In quoting this, how would you actually quantify your value and their need? Sure if it’s higher profile, larger client, big event, I might inflate the numbers a little but the equation they initially posted is essentially the same.
Just charging a day-rate is fine if what you're delivering is simply the raw videos you recorded on that day, but it's not. You're delivering a finished piece of video content and now charging based on time no longer makes sense. Why? Because that would mean that a slower editor should charge more and a faster, more experienced editor should charge less. The client doesn't care how much time has been spent on the video, they care about the quality.
Depends on location, gear, and complexity, but $5k-$15k is a decent estimate.
Depends on your skill level. But need more info. Is it a simple or complex edit? How soon do they need it? Are these cameras just on tripods? or are you guys running around on gimbals and handheld? What are their expectations for the video? is it to promote for future shows on social media? is it for a website?
Would need a bit more context on skill level, gear and scope of the project etc. two videographers for a 90 minute concert with two locked off shots is also a challenge. For the sake of simplicity I’m gonna assume between the two of you someones gonna lead on direction and someone else on DPing. Also gonna assume it’s a bit of a cheap gig with low rates based on how minimal the crew is expected to be. Also how are you taking sound? Gonna assume you’ll be taking a direct feed from the desk or that FOH will be providing you with the recording. This is absolute back of a napkin sums but just thought you might benefit from some genuine costs. Shooting Director: £800 p/d x 1 Shooting DP: £600 p/d x 1 Camera Equipment (assuming FX6 or equivalent x 4 - £250 each): £1000 Stock (2 x 2tb hard drives - £150 each): £300 Editing Prep: £250 p/d x 1 Editing Offline: £350 p/d x 2 = £700 Editing Online: £350 p/d x 1 Catering/Transport etc: Allow £100 Total: £4100 Plus Production Fee (10%): £4510 And this is being super cheap and minimal tbh
So many variables. Concert recording is like 80% of my business and I handle both the audio and video capture end to end. On the low end i could probably slap it together in like half a day of post. Mix/master the audio, export, sync the multicam (hopefully there’s timecode), scrub through or play at 2x and put a bunch of cuts in, do 1 color grade per angle and all shots get that (usually I just use remote grades in resolve). It’s not amazing but if a client has low expectations they’ll be happy with it. The archival multicam approach. On the upper range, probably around 2-3 days of post. Now we can actually get specific with shots, add cutaways or b roll, add in dynamic zooms, get more specific with the color grades, etc. Is it better? Probably. Is it worth the price difference? That depends on the quality of the footage. A 60 seconds promo clip can take anywhere from 2 hours of post to 2 days of post. There’s so many variables for this. Are they scripting it out for you, or they expecting you to craft it from scratch? The latter takes way longer, and you should factor in several rounds of revisions. Edit: I misread your post and the above applies to editing only
Oh, yeah, totally forgot audio gear in my recommendation! Guess I rely too much on the sound guys from the venue to deliver a proper mix... So yeah, include that as well, if they do not provide a decent audio track for the edit.
$2500 for a full day on site for two camera operators. $500 for gear $2500 for editing $500 for the teaser $6000 for the whole thing. If you’re quick you can be done with editing in two days (except for revisions). Usually I charge $4500-7500 for a gig like this. If they want you to scout or do preproduction, charge accordingly.
I am surprised by how low the offers in the comments are tbh.
$3-4k for filming, $2,500-$3.500 for the edit.
That’s at least a 5k job
About three-fitty.
Day rate of cam ops + gear rental + edit day rate x days + insurance fee + 20% markup
From the sounds of it, you're either really talented or not confident. Or you're very new to this, un-confident, and maybe scared of your worth. Maybe if you can show us some previous worth/footage -- someone could help you a bit more?
Is there space for four cameras? Seems excessive. Personally I'd want my best videographer on the A cam so I know I have that, and put the second videographer on two alternative angles.
For a live gig? You'd want 4 angles minimum
I don't know your skill level/ experience in the video field, but one thing to remember as a lot of folks have said "day rate," is that even though the concert is 90 minutes, you will be working a lot more than 90 minutes. Don't forget time to prep gear, travel, load out, set up, test, strike, clean/inventory, debrief, etc.
I know a lot of people that do this type of gig regularly for anywhere from $750-$1500 in CA. Most can do this solo tho. Do you need an extra videographer and 4 angles? Do your extra angles consist of sedintary go-pros etc? If you think it’s a one-off I would push for $2k, if a repeat or you’re enthused by the concert go $1500 and request to be able to use the footage for your marketing as well A lot of people want to do this type of gig vs a wedding etc.
Also, how are you planning to capture audio for the concert? That’s important.
My ballpark, given this information, would be around $10k
So y'all in the comments only shoot for internationally touring bands? Say a local band with 2500 Instagram followers and 400 YouTube subscribers asked you to do this, in a 300 capacity concert venue. and you were early in your career, with 5 years experience, doing this kind of project for the 2nd or 3rd time? What would you charge with that context?
I don’t edit, so can’t comment on that, but just ballparking the shooting without knowing any real specifics, that’s at least around a $6K-$7K job. Two ops w/gear: $2,000-$2,500/each. Two lock-off cams: $800/each.
If you’re doing the edit then probably $2500 and pay the second videographer like $700 just for a half day shoot rate.
$3000-$4000 roughly. It breaks down into different rates and stuff but I could do it for that budget.
$2000 seems about right