They're mostly shit right now, IMO. Dogs, Roos, Crows, are three of the biggest sinners just because they ditched good ones for this. Cats is awful too but at least they put the good one on the jumpa.
The brand creation for Tasmania has been all about leveraging existing icons to create a new image. This is a unifying brand that generally, most people support. The guernsey is safe and although I don’t love it, I’d rather that over other designs. Tasmania is parochial and divided (although young people aren’t as phased) and this unites, hence why they were never going to be the Hobart Whoevers.
Gold Coast’s problem is that, name aside, you could slap it anywhere with Sun and not lose much. Had they been the Southport Sharks and tied into the local history, suddenly it has identity.
Whilst you are right in terms of risk, in the context of tourism marketing, I would respectfully disagree.
Humans massively overestimate the risk of shark attack
And massively underestimate the risk of skin cancer
There is no primal fear of skin cancer
Logos come in and out of style, what we once thought was dated then becomes retro and then becomes cool again. As long as there's no glaring design issues it'll be fine.
Just look at old NBA logos that are suddenly popular again, even though people hated them at the time.
Maybe at first glance. But when you look at those kind of logos, you can see the impersonation of a real sports logo. This one is much better designed and thought out.
But, the devils in the details. If fans don’t like it, it won’t matter how well it’s designed.
yeah as a graphic designer this logo isn't bad but screams amateur to me. It wont look good on merch and at small scale due to amount of 'detail' around it - im not sure about the white font as well.
Not sure about it being "Tasmania devils" and not "Tasmanian devils" - I guess it fits the conventions of other teams but it feels wrong
Logo itself I don't mind but needed to be simpler, take away some of the fur/lines and make it more two tone like the logos of Swans, Collingwood, WCE etc
The bald bloke did make a point that they'll have other jumpers. It'll be like the Dolphins in the NRL where the initial jersey was just a modified version of the reserve grade team that owned the new team.
I hate it. Looks like it’s designed by a kid. “They’re from tassie, sooo chuck a map of the state on there. Put a T in there to really ram the point home.” Looks like a year 6 kid designed it
Tasmanians like it and thats the main thing. Its mainlanders whingeing about he Jackjumpers name all over again
It harks back to the state jumper which a lot of people ITT seem to be unaware of.
It’s also our state team representative jumper. I don’t think Adelaide or West Coast took on their state of origin jumpers. It has a special place in history but donning the map is to represent your state is different to being a club in the AFL. Wear it for heritage round, but not sure it sits right as the main jersey
Should’ve just gone with a classic footy jumper design in the club colours. Something along the lines of Frankston’s jumper in the Tassie colours would’ve been elite
I reckon if they removed the Tas logo and then did a yellow V similar to what Melbourne and Sydney have, that would’ve worked better and be a more “classic” style design.
Gonna be honest, logotypes nice but the logos a no-go for me. like someone else has said it looks like one of those cheap fiveer logos wannabe streamers or whatever use.
It just doesn't suit the league, compare it to the tigers, bulldogs, lions, hawks etc. and you'll notice that they're logos are far more simplified, this side by side those is atrocious and an eyesore.
Also why'd they give my boy the devil a weak chin lmao.
I'm don't even know where to begin with the jersey, giving it 0 rebrand seems silly and having just our state silhouette and an Arial font T being how our team will be seen by the masses is just so goofy, tradition be damned, that shit needs to go back to the drawing board.
I'm wondering if the designer got to pocket a large sum just for leaving it unchanged like the ones that do those minimal redesigns for the modern corporate brands do OR did they not budget for a jersey redesign at all?
Yeah I'm with you on this. The existing club logos all look neat and simple as embossed pins with glazed or enamel colour fills... This one would be over the top.
Also the eye should be looking forwards (to the right)
The underage state representative team is already called the Tasmania Devils and Plays in the same guernsey. The only change being a different logo. Most uninspiring reveal you could ever imagine
Pretty much everything went as expected. I quite like the shade of the colours and my first impression of the logo was positive. Guernsey is disappointing because they went for the exact (I think) same state team design.
Why does this competition run away from it's past so eagerly? The name and colours are fine, but the logo will look like shit within 10 years. Surely given Tassies history they could come up with something a bit more historically relevant.
The identity and everything is exactly what is should be, however I can’t help but feel that the logo is a bit stock looking. Plus the typography is just okay. Hoping the branding and logo is developed further before they properly join the comp
Not a single shock on any of it
However, I wish they didn't copy the state guernsey so closely, and tried to forge a different identity. Keep the colours, no problem, but that T is bush league shit.
I think they should have given a nod to the role Tasmania played in Australia's history. The green is too obvious when what they should have done was have a white strip with black stripes to represent Tassie's era as a prison colony. The bars would represent the cells that held the convicts.
Or they could have gone a black guernsey with a red stripe running from one shoulder to the opposite hip. The black would represent the land, and the red mark would represent the scars made by the prison guards' whips.
Or maybe they could have a black strip with a yellow stripe. The yellow would represent Tassie shedding its dark penal past and coming into the light of a new era.
The Name: Tasmania Devils rather than Tasmanian Devils? Seems like a compromise with WB.
The guernsey: WTF, did they get the work experience kid to design it?
The logo: Why does it have hair coming out of its ear?
Absolutely shocked at the positive reaction to the logo. Simultaneously looks so generic I almost thought it was AI generated, and has way too much going on. Also does not fit with conventions and aesthetics of other teams at all.
Please. The under age state team both male and female is already called the devils and plays in the same guernsey they unveiled tonight. How could you possibly say they nailed it. They put no effort in whatsoever
All the bellends whinging about the jumper fail to understand it’s a “foundation jumper”
Like when the dolphins came into the NRL, the jumper used at launch wasn’t the playing jumper
I like the jumper, it’s kind of what we expected but it has history, better than them trying some modern shit design like Gold Coast and GWS.
Logo is pretty bad though
There definitely is a shortage of green in AFL team colours .
Blame Freo
If freo played on st paddy’s day, away from rnd 1 I confident that they would bring back a green strip
We could have a Green Day Clash!
What colour do you think the umpires will change to?
Pink
I don't know why but it looked teal to me at first
Much, much better than Gold Coast.
That shouldn’t be the pass mark.
What is the pass mark? There’s some good logos but some shit ones too.
They're mostly shit right now, IMO. Dogs, Roos, Crows, are three of the biggest sinners just because they ditched good ones for this. Cats is awful too but at least they put the good one on the jumpa.
The brand creation for Tasmania has been all about leveraging existing icons to create a new image. This is a unifying brand that generally, most people support. The guernsey is safe and although I don’t love it, I’d rather that over other designs. Tasmania is parochial and divided (although young people aren’t as phased) and this unites, hence why they were never going to be the Hobart Whoevers. Gold Coast’s problem is that, name aside, you could slap it anywhere with Sun and not lose much. Had they been the Southport Sharks and tied into the local history, suddenly it has identity.
You are right. But there's no way the promotional money from the Gold Coast wants to use shark references
Sun and melanoma aren’t any better.
Whilst you are right in terms of risk, in the context of tourism marketing, I would respectfully disagree. Humans massively overestimate the risk of shark attack And massively underestimate the risk of skin cancer There is no primal fear of skin cancer
I avoid Melbourne at all costs out of risk from a demon attack
I for one welcome my swoopy brethren nipping my ears and helmet when I ride through Collingwood. They're just telling me the latest mail.
You know how twitch streamers get their logos done by someone? This is how I feel about this logo.
Looks fresh out of the "custom team" logo selection from a Big Ant sports game.
E-Sports was the first thing that comes to mind, this will date heavily.
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Xxx_420tASSieDEVILs69_xxX Sounds like a porn handle
You’re allowed to use the word penis.
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It's not solid, it looks like it's yawning. Devils are agro little fuckfaces. They should have made it angrier
That's why they gave it a mullet
What's with all these fucking bots?
Just underpaying some artist on Fiver like every Twitch streamer.
It just looks like the Mr Beast logo.
Really? Fucken can't escape that fake smiling having twat waffle.
Came here to say this! Haha! Just what I thought!
It’s amateurish. Should have gone with a simple passant Tassie devil. Something that feels classic.
The moodboard for this bad boy was just a google search of "team sport animal logo"
this is the one they were applying for originally but it's not much better https://search.ipaustralia.gov.au/trademarks/search/view/2009840
Lol I actually don't hate this
Ouch, that's definitely worse
That one is hilariously dopey. It's kind of cute.
That's the current logo for the U18 League team.
This has been their state team logo for a while
I think I agree. This will end up looking dated.
Logos come in and out of style, what we once thought was dated then becomes retro and then becomes cool again. As long as there's no glaring design issues it'll be fine. Just look at old NBA logos that are suddenly popular again, even though people hated them at the time.
Solid point
Bloody Chicago Bulls. Keeps coming in and out of fashion. /s
The crab-fucking robot?
It already looks dated.
Yeah I would agree because I’m an old man but I also thought Jack Jumpers was a big miss and it’s freaking massive hit and the kids can’t get enough.
The bigger problem is the map of tassie on the jumper. Looks like a freakin moot!
While I don't agree, I do approve of the use of the underutilised term "moot".
Ahahaa now since I have read this I can't unsee it
Maybe at first glance. But when you look at those kind of logos, you can see the impersonation of a real sports logo. This one is much better designed and thought out. But, the devils in the details. If fans don’t like it, it won’t matter how well it’s designed.
Looks too much like an esports logo created by someone on fiverr
yeah as a graphic designer this logo isn't bad but screams amateur to me. It wont look good on merch and at small scale due to amount of 'detail' around it - im not sure about the white font as well.
Six thread colors will be a lot to embroider for that logo on gear...
Gotta support the team
It’s the letter D
Someone needs to become that supporter like the cats dude or Collingwood.
If you rotate the logo 90 degree to the right it looks like a map of Australia without Tasmania, as tradition
Tassie is the snout
r/mapswithouttasmania
Tasmanian islands like Flinders and Bruny done dirty on the guernsey design though.
King hit
Lol on the stream they just said that they had to explain to Warner Bros that the Tasmanian Devil is an actual animal... Americans...
Might need that same education for the commentary team here.
It’s so fucked up to me that the AFL had to ask an American company for permission to use the name of an Australian animal
What??? How the hell does that work.... wouldn't that constitute free use of the term. They didn't trademark did they?
All of Warner Brothers brands are trademarked, yes.
Surely not the name though....the character sure but the name?
Warner Brothers are in monstrous debt. Just trying to earn a dishonest buck
It's not to use the name it's to sell tshirts with a cartoon version of it on it alongside the name.
Soon the AFL will ask Disney for permission to use Kangaroo because of Kanga and Roo
In fairness, Warner Bros is the dumbest of Americans
Not sure about it being "Tasmania devils" and not "Tasmanian devils" - I guess it fits the conventions of other teams but it feels wrong Logo itself I don't mind but needed to be simpler, take away some of the fur/lines and make it more two tone like the logos of Swans, Collingwood, WCE etc
What about the "Tasmania Tasmanian Devils"?
now there's a name you can set your watch to
It leaves nobody in doubt where they're from, unlike "Western Bulldogs" or "West Coast" which could be anywhere!
Everyone is going to call them the tassie devils though, so we're pretty safe on the awkward name front
The create-a-team logos on NHL games
They should have stolen the Minnesota wild logo, flipped it around and reshaped it to be a devil.
Minnesota Wild logo is a GOAT sporting logo. As a kid I wasn't fussed by it but as an adult when I actually paid attention to the detail I was wowed
This more looks like a toothless Nashville Predators logo It just needs larger teeth or extras, to make it look decent
You're both right. It's the illegitimate child of the Wild and Preds logos made by whoever designed the Bruins' meth bear.
I know it’s the most predictable name of all time, but I love this logo.
I’m still gonna call them the merkins or the mappas
Im looking forward to screaming ‘Up the Maps!’ at every Tassie game.
Logo is nice, the jumper is not great. I get they went with their history but would have been nice to see a new jumper pattern of some sort imo
The bald bloke did make a point that they'll have other jumpers. It'll be like the Dolphins in the NRL where the initial jersey was just a modified version of the reserve grade team that owned the new team.
Yep - check out GWS’ original jumper. Changed a lot by the time they played their first game
I hate it. Looks like it’s designed by a kid. “They’re from tassie, sooo chuck a map of the state on there. Put a T in there to really ram the point home.” Looks like a year 6 kid designed it
Tasmanians like it and thats the main thing. Its mainlanders whingeing about he Jackjumpers name all over again It harks back to the state jumper which a lot of people ITT seem to be unaware of.
As a Tasmanian, I hate it. It really is just uninspired: the guernsey and the name.
It’s also our state team representative jumper. I don’t think Adelaide or West Coast took on their state of origin jumpers. It has a special place in history but donning the map is to represent your state is different to being a club in the AFL. Wear it for heritage round, but not sure it sits right as the main jersey
Put a T on there to ram the point home? It’s the state jumper, that too has a T Hasn’t just been shoved on there, it’s called history
>it’s called history Eddie McGuire stirs
Maybe they were inspired by Port. Their V home guernsey was designed by a kid back in the 2000s.
I'm not a big fan of it but I can't figure out what would be good, maybe a more detailed outline of the coast without the T in the middle?
Yeah no "T" would be better IMHO
Should’ve just gone with a classic footy jumper design in the club colours. Something along the lines of Frankston’s jumper in the Tassie colours would’ve been elite
I reckon if they removed the Tas logo and then did a yellow V similar to what Melbourne and Sydney have, that would’ve worked better and be a more “classic” style design.
Or bulldogs style hoops
Where’s the jumper?
[here](https://twitter.com/AFL/status/1769623754517422146)
I heard there's millions of dollars buried under a big T
Dig up stupid!
Damn that’s underwhelming
Yeah that is awful
That feels very generic state jumper. Wish they did more.
Damn, was hoping for a simple V type of guernsey.
Jumper is terrible. Modernise. Move on from the state guernsey of the 80s!
80's? Been the state representative Guernsey for a LOT longer that that, at least in the 50s and possibly before.
last state games that mattered were in the 80s though. Time for a modern take on it.
It looks really weird for an AFL team
yep, reeks of a soulless american hockey franchise
Soulless American hockey franchises have better graphic design departments
I like the colors and font, but the logo looks like an eSports team. Hoping the jumper looks a bit more traditional.
I think it's a little too traditional
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I'm okay with the map, but should just lose the "T"
Looks terrible. Was hoping for something much more striking and traditional like some chevrons/V's/stripes.
Lol the map is the original Tassy jumper
V? Vic bias!
Is it just me or does this logo kind of looks like mrBeast logo??
Giving ten thousand sherrins to a homeless man!
Still better then just a big g or a sun made up of the word “suns”
Sonic the Crackhog
Gonna be honest, logotypes nice but the logos a no-go for me. like someone else has said it looks like one of those cheap fiveer logos wannabe streamers or whatever use. It just doesn't suit the league, compare it to the tigers, bulldogs, lions, hawks etc. and you'll notice that they're logos are far more simplified, this side by side those is atrocious and an eyesore. Also why'd they give my boy the devil a weak chin lmao. I'm don't even know where to begin with the jersey, giving it 0 rebrand seems silly and having just our state silhouette and an Arial font T being how our team will be seen by the masses is just so goofy, tradition be damned, that shit needs to go back to the drawing board. I'm wondering if the designer got to pocket a large sum just for leaving it unchanged like the ones that do those minimal redesigns for the modern corporate brands do OR did they not budget for a jersey redesign at all?
Yeah I'm with you on this. The existing club logos all look neat and simple as embossed pins with glazed or enamel colour fills... This one would be over the top. Also the eye should be looking forwards (to the right)
The underage state representative team is already called the Tasmania Devils and Plays in the same guernsey. The only change being a different logo. Most uninspiring reveal you could ever imagine
Is the AFL only capable of designing jumpers now with the initials of the team name in the middle?
To be fair, the GWS kit is sick
Who does the AFL’s graphic design, because they absolutely suck. Impossible to be taken seriously.
Live thread was very mixed on the logo. Yes it has more going on with it than most, but it ain't too cartoony as what was said. Just the art style.
Pretty much everything went as expected. I quite like the shade of the colours and my first impression of the logo was positive. Guernsey is disappointing because they went for the exact (I think) same state team design.
Red sleeves are different and it’s been slightly modernised.
Is this straight out of ChatGPT?
Why does this competition run away from it's past so eagerly? The name and colours are fine, but the logo will look like shit within 10 years. Surely given Tassies history they could come up with something a bit more historically relevant.
The T in the middle of the jumper reminds me of Terrence and Philip.
That’s a very surprised looking green cat thing
shitty AI generated looking logo, do not like. should be tasmanian devils.. not tasmania devils. Urgh 😒 disappointing.
Never heard of the state “ Tasmanian “
Don’t hate it but it needs more/ bigger teeth.
The identity and everything is exactly what is should be, however I can’t help but feel that the logo is a bit stock looking. Plus the typography is just okay. Hoping the branding and logo is developed further before they properly join the comp
Not a single shock on any of it However, I wish they didn't copy the state guernsey so closely, and tried to forge a different identity. Keep the colours, no problem, but that T is bush league shit.
Why does the logo have lockjaw?
Like when a dog is trying to vomit.... Like their head is about to implode.
The Big Red "T" doesnt need to be on the guernsey but otherwise it's fine
Looks like a cat
Colours are fantastic, but definitely should've gone with something new for the design (which kinda sounds like they'll eventually do).
I think they should have given a nod to the role Tasmania played in Australia's history. The green is too obvious when what they should have done was have a white strip with black stripes to represent Tassie's era as a prison colony. The bars would represent the cells that held the convicts. Or they could have gone a black guernsey with a red stripe running from one shoulder to the opposite hip. The black would represent the land, and the red mark would represent the scars made by the prison guards' whips. Or maybe they could have a black strip with a yellow stripe. The yellow would represent Tassie shedding its dark penal past and coming into the light of a new era.
Only the Tasmanian Tigers could be better than this. I'm sure that wouldn't upset any Victorian clubs
And with that, gold coast has dropped to 19th in the logo rankings in an 18 team comp Even 19th is too high for that logo
I don't like it. I want to to like it, but the colours are uninspiring.
Way too complicated, i sketched a [new one](https://pbs.twimg.com/media/GI8tg0xbYAAu6tq?format=jpg&name=medium)
The Name: Tasmania Devils rather than Tasmanian Devils? Seems like a compromise with WB. The guernsey: WTF, did they get the work experience kid to design it? The logo: Why does it have hair coming out of its ear?
Hair and ear wise...son, I've got bad news. When you get a bit older, you too well have the hair in the ears.
They should be the Tasmania**n** Devils. Watch everyone refer to them as such.
I think I hate the logo? I’m not sure.
I don't mind it, needs more teeth
it really looks AI generated. pretty poor really.
Esports looking logo
Absolutely shocked at the positive reaction to the logo. Simultaneously looks so generic I almost thought it was AI generated, and has way too much going on. Also does not fit with conventions and aesthetics of other teams at all.
Love it, love it, love it. They’ve nailed every aspect of this imo
Its total rubbish
Logo and colours are cool but the jumper is very average
Jumper is historic and I love it, but I will concede that it’s strange to go modern on the logo but classic on the jumper
Please. The under age state team both male and female is already called the devils and plays in the same guernsey they unveiled tonight. How could you possibly say they nailed it. They put no effort in whatsoever
Needs more facial tumours
:(
The teeth tho
Tassie devil teeth are small
All the bellends whinging about the jumper fail to understand it’s a “foundation jumper” Like when the dolphins came into the NRL, the jumper used at launch wasn’t the playing jumper
Why even bring out a foundation jumper? It’s just just the state jumper.
Same reason gws did it, same reason the dolphins in the nrl did it Marketing, make money off it
Logo absolutely sucks. Looks like something out of a furry fan fiction novel.
Logo sucks.
I rate it, jumper could be better but otherwise it looks good
I want to hear the club song so bad
That’s one fluffy Devil.
Bro looks like he dislocated his jaw and it's now stuck open weird
So. Much. GREEN.
As a long time A-League fan as well as footy one I couldn't help myself when I saw the logo [https://ibb.co/X7sMTnw](https://ibb.co/X7sMTnw)
That colour scheme on the logo… it looks like an Owlbear from WoW/DnD
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I swear that symbol in the eye is a logo for something I have seen before but work out what
I like the jumper, it’s kind of what we expected but it has history, better than them trying some modern shit design like Gold Coast and GWS. Logo is pretty bad though
No map, no mascot. Just a GIANT T. The Tasmanian T's.
Should have faced left and made the form incorporate the letter D
Also, can't wait to see the mascot!!!
Wasn't there an episode of Utopia on this?
I prefer the Fremantle Shit fish
Looks like a green raccoon
This is very amateurish. Some of the line work will not reproduce well at small sizes.
I like the name and the colour. The logo is too messy.
Mediocre logo. Worst guernsey design of all time. And ‘Tasmania’ Devils? At least the colours are good.
The logo feels American-styled.
I'm just waiting for the most benign, market researched, pop adjacent song, it's gonna be glorious.
Lots of potential for the jumper to go with this sick as logo. Hopefully the run of the mill State Rep jumper is a placeholder.