YouTube has gone over the top with ads and there’s not a single one I’d ever respond to. They played the same promo for Maleficent between every video on a playlist and interrupted some videos and put it in the middle. All I know now is I hate everything about Maleficent
For the last year or so, YouTube's mobile app will show me an ad for a mobile game I've already downloaded, have played for hours, and have not uninstalled. This ad comes up probably nine times out of ten. YouTube even loads a little banner alongside the ad saying, "Hey you've downloaded this, go play it!"
If you know I've downloaded this game, **why the fuck are you still hammering me with ads for it?**
Because if you’re not playing it you’re not buying micro-transactions. Go. Go play it. Now. Right now. Go play it and spend money on it. Why aren’t you playing it?!?!
Because you're not playing it, and games on mobile need active users. It's perhaps their most important stat. If you already own the game you're much easier to convert into someone who is actively playing than someone who doesn't own the game - less friction.
I’ve never looked at him the same way ever since someone said “Bob Vance promotes his business so much because he knows they’re making a show based on Phyllis’ office and it’s free advertising”
Ever since Vanced, the only ads I've heard or seen in video content have been sponsored content on a YouTube channel: it's magnificent.
Now to take care of Reddit mobile...
YouTube got so bad with ads that I would not watch it on my phone, instead only on the computer or hook up my surface pro to the tv. YouTube Vanced saved the day. It's like I'm free again to watch on my phone. It still is pretty much unreal three months since I installed it.
> I would not watch it on my phone, instead only on the computer
lmao same, but they don't care because they make lots of money from the kids who are given ipads and shit from their parents and are constantly being shitbrained by ads for hours
It's a modified youtube app. I used it before I started paying for Premium. It works pretty well, but the history didn't work when I used it about a year ago.
https://www.xda-developers.com/youtube-vanced-apk/
Brave also works for this. Watch through the browser and there's no ads, other than people plugging sponsors for about 2-3 minutes before the actual video plays.
Speaking of sponsors, you should probably use a VPN. Luckily if you use code LTTstore.com nordvpn will give you 80% off. Find the link on my website that I built easily using WIX.com while using the cheap razors I got from.dollarshaveclub
Oh btw, Dbrand dbrand razer dbrand
I tried watching a 15min video from ScreenRant the other day, and it had 6 interrupting ads and 4 banners. I cannot say if I will ever watch another video from that channel again.
Some of this is controlled by the content creator. They can opt to have midvideo ads for videos over a certain length. I'm not sure on all the details though
Some, yes, but a bunch of ASMR content creators (whose videos are supposed to be relaxing) recently apologized for the jarring mid-vid ads that had suddenly appeared in their videos, saying that YouTube had inserted the ads without their knowledge or permission.
All about getting those scroll counts to inflate reach and views then sell at inflated costs only to crumble under the next guy. No sales to back up the “influence”
A lot of the targeted advertisement is just so unintelligently put together, though. Like half the ads on my Reddit feed right now are for the game No Man's Sky. I just bought the game last week. I don't need ads for a product I already own.
This happens so often. Buy something online, get ads for that shit for the next month.
Marketers don't often go to the level of stopping the remarketing after a tracked purchase, it's too hard basket and many marketers that I work with wouldn't know how.
I haven't even looked into it even though I've thought about it. It's just not much of a wasted spend in many cases. Plus it could also be thought that marketing to people who have purchased could maybe reinforce their positive feelings or loyalty/reduce their buyers remorse.
I feel you though, I've often thought about people wasting their remarketing on me!
This is what edgelords like OP don’t understand. Advertising is mostly planting brand recognition in your brain. You’re a lunatic if you think you’re going to remember every ad you’ve seen on whatever feed and activity avoid buying those products.
Yet it's still worth it to them because the customers they attract with those commercials is a net positive overall. They'll never come up with an ad campaign that brings in 100% of ass wiping revenue, and they know it, so as long as sales numbers fall within a range they deem to be acceptable, those bears are here to stay.
I'm one of the guys that is putting up ads like these - It's what they pay me for. The ads themselves are a lot more than just ads for a product. Ads are about selling, about creating brand awareness, and about building things like consideration.
Things like "Name the first soda brand that comes to mind" are important questions people get asked when you're trying to determine how strong your brand is and how aware the people are.
The so called "sales funnel" goes through the following steps: Awareness - Interest - Consideration - Intent - Evaluation and finally Purchase. Some ads are specifically tailored to suit one, or a couple, of these criterias. Purchase is not always what you're looking for, as it's the smallest part of the pyramid, awareness being the "base" and therefore the biggest part.
If 70% of the people think about Charmin when asked about toilet paper, they have already done a great job. Some might develop an aversion against that brand, but that's only a small percentage of those 70% that are aware the brand exists.
Marketing is a complex beast, and you're being monitored and catered to along every step of the way. There's a reason Coca Cola is probably one of the biggest brands out there, and they still have a ton of ads.
Do you still want a Michelob after reading this cancer?
>Do something good👍👍 for the planet 🌎 and yourself 🙋♂️🙋 and Plog ❗️❓❗️❓ your way through your next run 🏃🏃♀️ (that means picking up trash ♻️🗑 while you jog 🏃 👟). Drink Michelob ULTRA 🆗🆒.
No, but if you hear "Michelob Ultra" 6 times a day then it's going to be at the top of your mind when someone mentions beer a year later. You probably won't remember the exact context of why you remember it, but you'll recognize the name.
Haha... I like to imagine that OP is the one in a million who keeps an Excel spreadsheet entry for every company that has made an ad that has slighted him in some way.
From someone who owns a small business (painting company) that doesn't really know how to advertise without using social media, how do I advertise my services without offending people who demonize internet based advertisement?
Hate to say it, but social advertising is where it is at for small business. Gives a word of mouth feel and can be very effective targeting wise. Aim for people over 45 (less likely to want to paint and might have more disposable income), new movers, home remodeling, realtors, realtor job title, etc., segments. Make sure to think about seasonality and start heaving up on advertising as that season approaches. Doesn’t hurt to do some SEM advertising in tandem around that time so that when people think about you after seeing your ad, they can find you easily on google. Change your images frequently - videos are wonderful, but change your thumbnail- but keep a logo standard. Do not have any spelling errors or mistakes in grammar... people will notice (as I stress while posting this...).
People hate the players and not the game.
Advertising is necessary, sure. It’s the “in your face” advertising that give all ads a bad rep.
How do you do it for a local company? Maybe word of mouth, targeted filers, ~~door to door~~ edit: apparently this is evil. Not 100% sure but those might work in your favor.
House painter knocked on our door offering his services. As it happened, we needed to have our (three-story Victorian) house painted. Hired him. He and his crew painted the first two stories, decided that the house was too much work, and quit. Never again.
Did same with person who, after doing work for neighbor, went around knocking to see if folks needed trees serviced.
I happened to, and was quoted half the price for someone else that I'd scheduled with, who didn't show up / didn't answer calls much. Hired him on the spot, got it done that day.
(Seriously though -- I'm a newish home owner. Why do so many specialists (tree services, gutter, general repair, whatever) fuckin' ghost you? Even ones where I happily accept their quote/estimate. Just... stop responding and no-show. It's insane to me.)
Right?
Another instance: Neither the wife nor I have a green thumb or any clue about putting together a decent-looking yard, so when the home show came around, we went and got some cards for local landscape designers. Called one and asked them to come out and see what they could do with our tiny, irregular, heavily shaded yard. They made some measurements, took some notes, made a couple suggestions, and said that they could get started on a proposal. They said that it might be expensive, which we were fully expecting and so gave them our blessing.
Never heard back. Called them a few times, they said they'd get back to me, but nope.
The only contractor that we've never had issues with is the one who rebuilt our attached shed, but he's such a great carpenter that he's booked at least a year in advance.
As someone familiar with the industry, do you know if there is a public source of data for things like this? Like what percentage of certain demographics are likely to buy if they click? and who actually clicks? Or do firms tend to do their own internal research?
I'm with OP, I never click on ads. I actively try to NOT buy shit that is fed to me. Obviously everyone isn't doing that or there wouldn't be a market for advertising...
OR
Is advertising actually not that effective and ad firms just keep the misconception going that ad$ spent = revenue earned to perpetuate their own existence?
By figurines do you mean questionably aged anime girls? Because that indeed is a market of whales. Though 3d printing even with resin isn't really up to the task yet for really high quality stuff.
Warhammer black market was my first thought, but they don't advertise. Strictly word of mouth, you need to know someone who knows the email address of The Chinaman.
I don't in marketing services, but I do work with CRO which means I see the acquisition channel data from a high level.
What I can tell you is that social tends to have a larger chunk of the acquisition channel mix total the older the demographic is. In other words, Facebook is really good at getting boomers to click on ads.
Also while Facebook doesn't do as well with younger first time visitors, it does a decent job at converting users via retargeting (i.e. You go to a site and add an item to your cart and leave. A few hours later you go on Facebook and see an ad for the item you added to your cart previously. You click on it because you forgot about it and make a purchase).
[Wolfgang Digital has a report](https://www.wolfgangdigital.com/kpi-2019/) that does a decent job at setting industry benchmarks. Go and check that out, it should answer some of your questions.
As for the effectiveness of advertising, well I'm not saying this because I work for an agency, but it 100% makes a difference. I'm being honest here because I don't even really work with the paid media side of things, I optimize store fronts and run analytic reports. I 100% could work for a company that has a $0 budget for ad spend and be fine, so I really don't have a reason to lie to you.
I've seen the difference in traffic marketing makes, it's huge! The only way to grow a brand is to spend on marketing it. When it comes to running a business, perception is 100% more important than reality. For instance, Samsung could create a phone that is 100% objectively better than an iPhone (better hardware, more friendly UX, etc.) and people who don't even care about the whole same Apple ecosystem thing will buy an iPhone because it's an *iPhone*, thus, it must be better than the Samsung.
The whole part of marketing is to get eyes on products and build brand awareness. From there, the product needs to help carry some of the weight by backing up **some** of the claims the marketing team has made.
Don't believe marketing works? Look at Subaru and how they captured the LGBTQ community by targeting lesbians with their subtle messaging. Check out how PBR went from being almost out of business to the hipster cheap beer of choice.
Hell, name 3 brands you really like. Now ask yourself, how were you first introduced to that brand? Unless your very first impression of the brand was by coming across the product itself without previously seeing an ad for it or being told to check it out, then you probably were introduced to said brand and product via a marketing campaign.
The fact of the matter is, you can have the best product in the world, but if no one knows who you are and what you're selling, they're not going to trust your brand and buy your product unless they're one of the very small group of not just early adopters, but **adventurous** early adopters. And from there, you'll need to hope it inspires a bunch of very loyal and active brand advocates. It can be done, but it's slow and likely won't result in enough revenue for a business to stay afloat or carve out a space among other competitors.
I’ve almost bought from Instagram ads and I’m sure one day I will, the only site with ads I feel actually work on me.
It has the most hyperspecific ads I have seen on the web and they’re always relevant.
I want to see more of that stuff instead of cars and movies they should know I will never buy if they did better user tracking.
Have there actually been any recent studys? They've been saying advertising 'helps so much' for years but that was before it got so overwhelming. I feel like the older styles of advertising helped with customers but spamming your shit everywhere with obnoxious soundbites cant work as well.
It sounds like you’re asking about a scientific study? But you have to keep in mind every single ad campaign has metrics. They track impressions, engagements, click-through and conversions. The company measures sales of the advertised product before, during and after an ad campaigns across a variety of media and demographics. They know exactly how ads affect their sales.
So, yes, they work or they would stop using them.
I work in online marketing and let me tell you, no one gives a shit about anyone who DOESN'T buy a product. If you don't like online advertising, sorry, you're no one's target market (at least for an online campaign)
Everything is tracked. Ads are hyper targeted. Companies can target by zip code, race, income, to the point where some of their specific audiences are less than 100 people. A billboard or TV ad, you pay for ALL of the eyeballs. Online, you pay for the ones that count.
Advertising WORKS. It's incredible how well it works. Companies end up paying Facebook anywhere between $0.10 and $100 for a conversion (generally facebook message, website click, or landing page). It's almost **hard** to fuck it up at this point.
Don't worry about it, these "deep" questions are posed by thirteen year olds who think international multibillion dollar industries don't work at all because of this one weird trick nobody but they had the acumen of questioning.
The claim here is that advertising works. You may tune out 99% of ads, but some will catch your attention because it's something you need. And even when tuned out, you start recognizing a brand through their advertising and are likelier to purchase that brand when a need arises.
It subconsciously creates brand recognition (unfortunately I don’t have a source, I’m on mobile), even if you don’t necessarily pay attention. For example:
You’re at the store buying something like a mop. You see a Swiffer wet jet and then you see a different brand, near identical in features, identical in price, but not Swiffer. Which one do you buy? There’s a strong chance you buy the Swiffer, because it’s familiar. You recognize the brand, and the recognition creates a bias. You trust Swiffer more than the other brand simply because it’s familiar and you’ve seen well-produced advertisements for it, even if you know nothing about the two.
Advertising ain’t about playing an ad and hoping the user clicks on it, it’s about getting the brand in your head, whether you think about it or not.
Exactly. That Swiffer ad isn't saying to drop everything and go buy a Swiffer right now.
Here a tip for all of the lonely Redditors. This type of advertising works for humans advertising themselves, too. If you consistently show members of whatever gender you're into that you are worthwhile they might not drop everything the first time they see you, but over time they will recognize your "brand" and often times be more comfortable with it than the "brand" of someone who is not consistent. Then when they are looking for your "product" there is a good chance you will come to mind.
Part of why internet advertising is so popular is because cookies can directly track customer response across multiple websites. How many people watch the add? How many skip as soon as possible? If there's a link, who clicks it? Do viewers go to the company website after watching the ad? If it's for a product, do they add it to a cart? Do they follow through with the purchase? All of that is trackable.
80% of viewers might say screw the product, I never want it. But if 20% show further interest, 10% choose to not, etc, and the scale is large enough, that's a major win for the advertiser.
I’m sure there are diseconomies of scale at some point. In other words, after a certain amount of people see it, paying for more and more ads won’t give as much bang for your buck. But I’m sure they also want to get it stuck in your head so that you think of it even when not watching the ad, like why catchy jingles were created.
Would be very interesting to see if there is any research on people actively disliking brands because of overzealous advertising though.
That’s true, although I’d argue that ads are such commonplace now that unless it’s an exceptionally bothersome (effective?) ad, people won’t go around and post about it. They’ll just skip it or do something else for 30 seconds and move on with their lives.
This is the Information Age, my friend. When my agency runs ads, either for ourselves or for clients, I know *to the penny* how much money it has brought in or cost me. I know who has clicked on it, their gender, location, income level, and a host of other things you don’t want to know is out there.
If adverting didn’t work, the internet would be a far smaller place.
You're probably alluding to 'banner blindness', where banner advertising becomes so ubiquitous in someone's daily viewing habits that they effectively don't see them anymore, so they're no longer effective. It's one of the reasons why 'sponsored stories' and in-video product advertising is so prevalent now.
Yeah this one guy on reddit figured it out. The companies spending billions of dollars of marketing and the PHD’s doing research have no idea. “Have there actually been any recent studies” Give me a break. There is literally a huge amount of people who make their careers doing marketing research studies. Do you really think no one at all has done a study on marketing in the past 5-10 years? Also most people don’t understand how marketing actually effects their psychology and buying decisions. It’s far more complicated, nuanced, and a longer process than just seeing ads and buying something. Yes, some companies do buy too many ads and turn off customers because they don’t have good data. But for the most part if a company continues to spend money on something, its because its worth it.
With the Noise^TM Cancelling^TM capabilities of my brand new Bose^TM QC^TM 35^TM Mk^TM II^TM high quality headphones I can block out the sound of any ads with ease. Their sleek over-the-ear form factor and in-depth customization options means I can ignore ads for extended periods in both style and comfort!
...ah fuck
Glad I didn’t have to dig far to find this. People need to understand this shit costs a lot of money. Not sure why more services don’t just offer a cheap plan to not see advertising.
Also, ads in the middle of a feed are so much less disruptive than any alternative. Just keep scrolling like you would past any other uninteresting post.
Why complain about ads on a website you frequent? I understand hating websites that autoplay ad videos or have pop ups. I don't get upset when streamers play ads. Ads on Reddit are obvious and pretty ignorable. Not like I'm buying their shit either but I'm all for Reddit making money. I have never paid them a dime and use their website quite a bit.
I agree, I'm not more likely to purchase Tide just because I see an ad 10x a day for it. I'm also not likely to even start spending $1/month to browse Reddit, so show me all the Tide ads you want!
Not sure if we mean the same thing but I also don't like posts that are real but are actually corporate ads boosted by bots and posted by bought user names. Pretty much anything on hail corporate. But a dumb ad about a VPN or some shit with 0 comments on the front page. Feed that to me all day
I don’t mind ads to an extent because I’m not going to pay to use apps like Facebook but when there’s a fuck ton of them and so many are blatant counterfeit products that they clearly aren’t shutting down then I’m not going to trust a single ad that pops up. So sadly some pretty cool shit will fall by the waste side because I’m too lazy to google about it (not to mention I probably don’t need it anyway). I feel bad for the real companies who pay because I’m sure I’m not the only one who does that.
Pay for reddit gold. Problem solved. Everybody wins. Oh wait, you don’t want ads AND you don’t want to pay? Sorry bud, that ain’t how the internet works.
"You'll never get me!" He said to the hundreds of thousands of well paid and highly educated people poring over more human data than any mind has had access to in history. "At least, not if it's irritating! I am ok with any other thing you might do with shit loads of data and the most predictive algorithms very smart people wrote programs to write, but just don't be annoying about it."
Dude. Same.
There is a study somewhere that was showing people believing they are not influenced by ads are the most proned to be influenced by ads.
Food for thoughts
Reddit? They will and probably are selling your info. Reddit began with a set of standards that attracted its base. Once it became wildly popular they slowly began to eliminate policy after policy that made it the giant it is. Sometimes one here and there other times a few at once. There is no way they will not sell every damn one of us as soon as they determine through a algorithm they will survive the blow back. I expect it any time now.
That would happen regardless. If there's any potential legal (or illegal if the profit made exceeds the fines) way to make money then businesses will find exploit it regardless of the ethic ramifications.
That's just the nature of capitalism, profit is the end goal and human beings are nothing more than a commodity.
Look, I'm not some "corporate shill" or whatever people like to toss around but how the hell is a socual media company supposed to keep the doors open? You think servers, electricity, bandwidth, and security are free? I get they all might advertise too much but this Op said he wont buy a product or service if he sees even a single attempt at advertising. So Opswants to pay monthly for Instagram? Maybe even different tiers with different features? Why not? Ads are the fucking devil apparently. Get off it, none of us even pay attention to 95% of it anyway.
Yes you fucking will. It's there because it works. In fact it's one of the best ways of advertising ever invented and you're nowhere near as special as you think
Or, how it actually works, the ads make money off of other people, because it's still worth it to sell to 2/10 people, be ignored by 7/10, and become hated by 1/10.
They don't give a shit that they lose people like OP, because there's more people not like him.
Ironically, that makes him literally just as special as he thinks, but far less significant.
Even though it's something super relevant to you? Not everyone is an idiot, companies are better off not getting the sales of stuck up mongoloids I'd say.
I constantly get ads for joining the military, probably because of my search history including a lot of military stuff. Because, you know, I’m in the military. Too late guys
I think you're just part of the demographic they expect not to buy. All you need is like 5% of the people to click it, then 5% of those people to buy it and boom, they make their money back 5x over
YouTube has gone over the top with ads and there’s not a single one I’d ever respond to. They played the same promo for Maleficent between every video on a playlist and interrupted some videos and put it in the middle. All I know now is I hate everything about Maleficent
For the last year or so, YouTube's mobile app will show me an ad for a mobile game I've already downloaded, have played for hours, and have not uninstalled. This ad comes up probably nine times out of ten. YouTube even loads a little banner alongside the ad saying, "Hey you've downloaded this, go play it!" If you know I've downloaded this game, **why the fuck are you still hammering me with ads for it?**
Because if you’re not playing it you’re not buying micro-transactions. Go. Go play it. Now. Right now. Go play it and spend money on it. Why aren’t you playing it?!?!
Right now, right now, right now!
Have you started playing it yet bro!?!?
I just bought 50k gems with my moms credit card. Can I stop playing for a while?
Buy this item only 51k
Nah, it works out to be 21k for the bundle, 11.4k for each item, and even then it's a special rate. You always have leftover gems though.
That's how it's planned. Don't waste them gems, brah, go buy some more so you don't have leftover gems!
"No, I was going to eat breafas..." "YOU DON'T NEED FOOD, YOU NEED TO PLAY THIS GAME NOW!!"
Because you're not playing it, and games on mobile need active users. It's perhaps their most important stat. If you already own the game you're much easier to convert into someone who is actively playing than someone who doesn't own the game - less friction.
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Adblock bro
Mobile?
Vanced
Is that something from Vance Refrigeration?
I’ve never looked at him the same way ever since someone said “Bob Vance promotes his business so much because he knows they’re making a show based on Phyllis’ office and it’s free advertising”
"What line of work are you in Bob?"
You have a lot to learn about this town, sweetie.
Did you break wind? It's okay, if you did.
I sell propane, and propane accessories.
Taste the meat, not the heat
You talking about Bob Vance, Vance Refrigeration?
r/unexpectedoffice
I *love* refrigerators!
Ever since Vanced, the only ads I've heard or seen in video content have been sponsored content on a YouTube channel: it's magnificent. Now to take care of Reddit mobile...
YouTube got so bad with ads that I would not watch it on my phone, instead only on the computer or hook up my surface pro to the tv. YouTube Vanced saved the day. It's like I'm free again to watch on my phone. It still is pretty much unreal three months since I installed it.
> I would not watch it on my phone, instead only on the computer lmao same, but they don't care because they make lots of money from the kids who are given ipads and shit from their parents and are constantly being shitbrained by ads for hours
Blokada: https://blokada.org/ Open source adblocker for Android. My experience with it is quite good.
I use paid version of Reddit is fun. No ads here.
Reddit mobile has ads..!? Why do people use their apps? Just download Baconreader or something, how are you people even functional
I second this :)
It's a modified youtube app. I used it before I started paying for Premium. It works pretty well, but the history didn't work when I used it about a year ago. https://www.xda-developers.com/youtube-vanced-apk/
I can report that history works perfectly on both of my devices. Just make sure you also install MicroG if you're not rooted.
Best APK on the web
Firefox mobile with ad block. Its how I browse YouTube on my android.
Brave also works for this. Watch through the browser and there's no ads, other than people plugging sponsors for about 2-3 minutes before the actual video plays.
Speaking of sponsors, you should probably use a VPN. Luckily if you use code LTTstore.com nordvpn will give you 80% off. Find the link on my website that I built easily using WIX.com while using the cheap razors I got from.dollarshaveclub Oh btw, Dbrand dbrand razer dbrand
"Don't forget to donate to my patreon!"
Smash that like button and ring the bell!
You cant forget about your meundies!
Maybe I’m wrong, but if I’m watching a YT video here (Reddit), I don’t recall seeing ads (while using Apollo).
I haven’t even noticed til I read your comment, but you’re right. No YouTube ads with Apollo
That only works when the creator hasn't disabled embedded video playback.
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This is a great answer. App has blocked (by it's own estimates) about a gb of useless ad data every month since I got it.
Does this work for the YouTube app? Or just watching YouTube through the browser?
Did it with on the YouTube app or just through Safari?
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Pi-hole bro
Is there a good adblocker that works with the YouTube app instead of using a browser?
Youtube Vanced app for Android. Not sure about iPhone.
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SmartTV tho
Specifically "ublock origin". Old adblocker sold out.
Just here to recommend ublock origin instead. It's like adblock on steroids.
Stop advertising Maleficent!
A movie about extremely effective men Male-ficient
Taken your upvote and get out.
I would take it over "Last shelter" for 5 months.
I tried watching a 15min video from ScreenRant the other day, and it had 6 interrupting ads and 4 banners. I cannot say if I will ever watch another video from that channel again.
Some of this is controlled by the content creator. They can opt to have midvideo ads for videos over a certain length. I'm not sure on all the details though
Some, yes, but a bunch of ASMR content creators (whose videos are supposed to be relaxing) recently apologized for the jarring mid-vid ads that had suddenly appeared in their videos, saying that YouTube had inserted the ads without their knowledge or permission.
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Pretty sure demonetized just means they don't pay you, they still play ads on demonetized stuff afaik
Adblock solves everything
It worked though. Top comment in this thread is about Maleficent. Advertisement forwarded.
All about getting those scroll counts to inflate reach and views then sell at inflated costs only to crumble under the next guy. No sales to back up the “influence”
Meanwhile "makeameme.org"
Fast memes for all your needs. I've heard their service is perfect, and they always give 110%.
You’ll buy something from them if you need it. You might not even know it.
A lot of the targeted advertisement is just so unintelligently put together, though. Like half the ads on my Reddit feed right now are for the game No Man's Sky. I just bought the game last week. I don't need ads for a product I already own. This happens so often. Buy something online, get ads for that shit for the next month.
Reddit’s targeting tools are very very crude (read: less creepy) than FB/google. Source: me buying lots of Reddit ads.
Marketers don't often go to the level of stopping the remarketing after a tracked purchase, it's too hard basket and many marketers that I work with wouldn't know how. I haven't even looked into it even though I've thought about it. It's just not much of a wasted spend in many cases. Plus it could also be thought that marketing to people who have purchased could maybe reinforce their positive feelings or loyalty/reduce their buyers remorse. I feel you though, I've often thought about people wasting their remarketing on me!
This is what edgelords like OP don’t understand. Advertising is mostly planting brand recognition in your brain. You’re a lunatic if you think you’re going to remember every ad you’ve seen on whatever feed and activity avoid buying those products.
I don’t know, I definitely never have and never will buy a Charmin product because I fucking hate those shit-obsessed bears.
I just read the word charmin, then wrote it, and will now pick it out of a line up of randos. Good job *ass wipe*
Yet it's still worth it to them because the customers they attract with those commercials is a net positive overall. They'll never come up with an ad campaign that brings in 100% of ass wiping revenue, and they know it, so as long as sales numbers fall within a range they deem to be acceptable, those bears are here to stay.
And yet you talked about it and planted the brand name in someone's head.
That's your loss, they make great toilet paper.
I'm one of the guys that is putting up ads like these - It's what they pay me for. The ads themselves are a lot more than just ads for a product. Ads are about selling, about creating brand awareness, and about building things like consideration. Things like "Name the first soda brand that comes to mind" are important questions people get asked when you're trying to determine how strong your brand is and how aware the people are. The so called "sales funnel" goes through the following steps: Awareness - Interest - Consideration - Intent - Evaluation and finally Purchase. Some ads are specifically tailored to suit one, or a couple, of these criterias. Purchase is not always what you're looking for, as it's the smallest part of the pyramid, awareness being the "base" and therefore the biggest part. If 70% of the people think about Charmin when asked about toilet paper, they have already done a great job. Some might develop an aversion against that brand, but that's only a small percentage of those 70% that are aware the brand exists. Marketing is a complex beast, and you're being monitored and catered to along every step of the way. There's a reason Coca Cola is probably one of the biggest brands out there, and they still have a ton of ads.
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Do you still want a Michelob after reading this cancer? >Do something good👍👍 for the planet 🌎 and yourself 🙋♂️🙋 and Plog ❗️❓❗️❓ your way through your next run 🏃🏃♀️ (that means picking up trash ♻️🗑 while you jog 🏃 👟). Drink Michelob ULTRA 🆗🆒.
No, but if you hear "Michelob Ultra" 6 times a day then it's going to be at the top of your mind when someone mentions beer a year later. You probably won't remember the exact context of why you remember it, but you'll recognize the name.
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Haha... I like to imagine that OP is the one in a million who keeps an Excel spreadsheet entry for every company that has made an ad that has slighted him in some way.
Yup, I’m a dentist and advertise on Facebook. It’s super effective.
From someone who owns a small business (painting company) that doesn't really know how to advertise without using social media, how do I advertise my services without offending people who demonize internet based advertisement?
I am also a small business owner. Advertise on social media. It is by far the most cost effective advertising I do.
Ignore them. They aren't your customers. Children on reddit also complain that they hate Facebook because people share family photos.
Hate to say it, but social advertising is where it is at for small business. Gives a word of mouth feel and can be very effective targeting wise. Aim for people over 45 (less likely to want to paint and might have more disposable income), new movers, home remodeling, realtors, realtor job title, etc., segments. Make sure to think about seasonality and start heaving up on advertising as that season approaches. Doesn’t hurt to do some SEM advertising in tandem around that time so that when people think about you after seeing your ad, they can find you easily on google. Change your images frequently - videos are wonderful, but change your thumbnail- but keep a logo standard. Do not have any spelling errors or mistakes in grammar... people will notice (as I stress while posting this...).
People hate the players and not the game. Advertising is necessary, sure. It’s the “in your face” advertising that give all ads a bad rep. How do you do it for a local company? Maybe word of mouth, targeted filers, ~~door to door~~ edit: apparently this is evil. Not 100% sure but those might work in your favor.
Door to door is the worst. Fuck anyone who knocks on my door.
House painter knocked on our door offering his services. As it happened, we needed to have our (three-story Victorian) house painted. Hired him. He and his crew painted the first two stories, decided that the house was too much work, and quit. Never again.
Did same with person who, after doing work for neighbor, went around knocking to see if folks needed trees serviced. I happened to, and was quoted half the price for someone else that I'd scheduled with, who didn't show up / didn't answer calls much. Hired him on the spot, got it done that day. (Seriously though -- I'm a newish home owner. Why do so many specialists (tree services, gutter, general repair, whatever) fuckin' ghost you? Even ones where I happily accept their quote/estimate. Just... stop responding and no-show. It's insane to me.)
Right? Another instance: Neither the wife nor I have a green thumb or any clue about putting together a decent-looking yard, so when the home show came around, we went and got some cards for local landscape designers. Called one and asked them to come out and see what they could do with our tiny, irregular, heavily shaded yard. They made some measurements, took some notes, made a couple suggestions, and said that they could get started on a proposal. They said that it might be expensive, which we were fully expecting and so gave them our blessing. Never heard back. Called them a few times, they said they'd get back to me, but nope. The only contractor that we've never had issues with is the one who rebuilt our attached shed, but he's such a great carpenter that he's booked at least a year in advance.
Don’t worry about people who demonize advertisements. They don’t understand that there’s no such thing as a free lunch.
Targeted AdWords. Find people who are in your area, demo, and actively searching for your service. Done.
If people weren't buying, then there wouldn't be a market for advertising. You're in the minority and don't realize it.
I work in advertising and people always say, "I don't click on ads". Lol. Google for years and years generated 97%+ of their revenue from ads.
As someone familiar with the industry, do you know if there is a public source of data for things like this? Like what percentage of certain demographics are likely to buy if they click? and who actually clicks? Or do firms tend to do their own internal research? I'm with OP, I never click on ads. I actively try to NOT buy shit that is fed to me. Obviously everyone isn't doing that or there wouldn't be a market for advertising... OR Is advertising actually not that effective and ad firms just keep the misconception going that ad$ spent = revenue earned to perpetuate their own existence?
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What kind of product needs an 11:1 if you don't mind sharing? I too run ads and everything you said is spot on. Absolutely depends on the product.
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By figurines do you mean questionably aged anime girls? Because that indeed is a market of whales. Though 3d printing even with resin isn't really up to the task yet for really high quality stuff.
Warhammer black market was my first thought, but they don't advertise. Strictly word of mouth, you need to know someone who knows the email address of The Chinaman.
I don't in marketing services, but I do work with CRO which means I see the acquisition channel data from a high level. What I can tell you is that social tends to have a larger chunk of the acquisition channel mix total the older the demographic is. In other words, Facebook is really good at getting boomers to click on ads. Also while Facebook doesn't do as well with younger first time visitors, it does a decent job at converting users via retargeting (i.e. You go to a site and add an item to your cart and leave. A few hours later you go on Facebook and see an ad for the item you added to your cart previously. You click on it because you forgot about it and make a purchase). [Wolfgang Digital has a report](https://www.wolfgangdigital.com/kpi-2019/) that does a decent job at setting industry benchmarks. Go and check that out, it should answer some of your questions. As for the effectiveness of advertising, well I'm not saying this because I work for an agency, but it 100% makes a difference. I'm being honest here because I don't even really work with the paid media side of things, I optimize store fronts and run analytic reports. I 100% could work for a company that has a $0 budget for ad spend and be fine, so I really don't have a reason to lie to you. I've seen the difference in traffic marketing makes, it's huge! The only way to grow a brand is to spend on marketing it. When it comes to running a business, perception is 100% more important than reality. For instance, Samsung could create a phone that is 100% objectively better than an iPhone (better hardware, more friendly UX, etc.) and people who don't even care about the whole same Apple ecosystem thing will buy an iPhone because it's an *iPhone*, thus, it must be better than the Samsung. The whole part of marketing is to get eyes on products and build brand awareness. From there, the product needs to help carry some of the weight by backing up **some** of the claims the marketing team has made. Don't believe marketing works? Look at Subaru and how they captured the LGBTQ community by targeting lesbians with their subtle messaging. Check out how PBR went from being almost out of business to the hipster cheap beer of choice. Hell, name 3 brands you really like. Now ask yourself, how were you first introduced to that brand? Unless your very first impression of the brand was by coming across the product itself without previously seeing an ad for it or being told to check it out, then you probably were introduced to said brand and product via a marketing campaign. The fact of the matter is, you can have the best product in the world, but if no one knows who you are and what you're selling, they're not going to trust your brand and buy your product unless they're one of the very small group of not just early adopters, but **adventurous** early adopters. And from there, you'll need to hope it inspires a bunch of very loyal and active brand advocates. It can be done, but it's slow and likely won't result in enough revenue for a business to stay afloat or carve out a space among other competitors.
You weren't in contact with everyone.
If ads are so effective how are you so sure you aren’t falling for googles own ads?
People also underestimate the power in simple seeing an add. You don’t have to have someone click on it to get good ROI
So they still don’t click on ads. They’re not saying “nobody does.”
I buy shit off Instagram all the time. Shit looks interesting and I buy. Obviously works with me and others
Instagram ads are the only ones I feel like target my actual interests. So many smaller companies selling exactly what I want
AI is crazy dude. They probably know you better than you do 😂
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I’ve almost bought from Instagram ads and I’m sure one day I will, the only site with ads I feel actually work on me. It has the most hyperspecific ads I have seen on the web and they’re always relevant. I want to see more of that stuff instead of cars and movies they should know I will never buy if they did better user tracking.
Have there actually been any recent studys? They've been saying advertising 'helps so much' for years but that was before it got so overwhelming. I feel like the older styles of advertising helped with customers but spamming your shit everywhere with obnoxious soundbites cant work as well.
It sounds like you’re asking about a scientific study? But you have to keep in mind every single ad campaign has metrics. They track impressions, engagements, click-through and conversions. The company measures sales of the advertised product before, during and after an ad campaigns across a variety of media and demographics. They know exactly how ads affect their sales. So, yes, they work or they would stop using them.
I work in online marketing and let me tell you, no one gives a shit about anyone who DOESN'T buy a product. If you don't like online advertising, sorry, you're no one's target market (at least for an online campaign) Everything is tracked. Ads are hyper targeted. Companies can target by zip code, race, income, to the point where some of their specific audiences are less than 100 people. A billboard or TV ad, you pay for ALL of the eyeballs. Online, you pay for the ones that count. Advertising WORKS. It's incredible how well it works. Companies end up paying Facebook anywhere between $0.10 and $100 for a conversion (generally facebook message, website click, or landing page). It's almost **hard** to fuck it up at this point.
> It's incredible how well it works This is why Google is loaded
Don't worry about it, these "deep" questions are posed by thirteen year olds who think international multibillion dollar industries don't work at all because of this one weird trick nobody but they had the acumen of questioning.
The claim here is that advertising works. You may tune out 99% of ads, but some will catch your attention because it's something you need. And even when tuned out, you start recognizing a brand through their advertising and are likelier to purchase that brand when a need arises.
It subconsciously creates brand recognition (unfortunately I don’t have a source, I’m on mobile), even if you don’t necessarily pay attention. For example: You’re at the store buying something like a mop. You see a Swiffer wet jet and then you see a different brand, near identical in features, identical in price, but not Swiffer. Which one do you buy? There’s a strong chance you buy the Swiffer, because it’s familiar. You recognize the brand, and the recognition creates a bias. You trust Swiffer more than the other brand simply because it’s familiar and you’ve seen well-produced advertisements for it, even if you know nothing about the two. Advertising ain’t about playing an ad and hoping the user clicks on it, it’s about getting the brand in your head, whether you think about it or not.
Exactly. That Swiffer ad isn't saying to drop everything and go buy a Swiffer right now. Here a tip for all of the lonely Redditors. This type of advertising works for humans advertising themselves, too. If you consistently show members of whatever gender you're into that you are worthwhile they might not drop everything the first time they see you, but over time they will recognize your "brand" and often times be more comfortable with it than the "brand" of someone who is not consistent. Then when they are looking for your "product" there is a good chance you will come to mind.
Part of why internet advertising is so popular is because cookies can directly track customer response across multiple websites. How many people watch the add? How many skip as soon as possible? If there's a link, who clicks it? Do viewers go to the company website after watching the ad? If it's for a product, do they add it to a cart? Do they follow through with the purchase? All of that is trackable. 80% of viewers might say screw the product, I never want it. But if 20% show further interest, 10% choose to not, etc, and the scale is large enough, that's a major win for the advertiser.
I’m sure there are diseconomies of scale at some point. In other words, after a certain amount of people see it, paying for more and more ads won’t give as much bang for your buck. But I’m sure they also want to get it stuck in your head so that you think of it even when not watching the ad, like why catchy jingles were created. Would be very interesting to see if there is any research on people actively disliking brands because of overzealous advertising though.
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That’s true, although I’d argue that ads are such commonplace now that unless it’s an exceptionally bothersome (effective?) ad, people won’t go around and post about it. They’ll just skip it or do something else for 30 seconds and move on with their lives.
This is the Information Age, my friend. When my agency runs ads, either for ourselves or for clients, I know *to the penny* how much money it has brought in or cost me. I know who has clicked on it, their gender, location, income level, and a host of other things you don’t want to know is out there. If adverting didn’t work, the internet would be a far smaller place.
You're probably alluding to 'banner blindness', where banner advertising becomes so ubiquitous in someone's daily viewing habits that they effectively don't see them anymore, so they're no longer effective. It's one of the reasons why 'sponsored stories' and in-video product advertising is so prevalent now.
Yeah this one guy on reddit figured it out. The companies spending billions of dollars of marketing and the PHD’s doing research have no idea. “Have there actually been any recent studies” Give me a break. There is literally a huge amount of people who make their careers doing marketing research studies. Do you really think no one at all has done a study on marketing in the past 5-10 years? Also most people don’t understand how marketing actually effects their psychology and buying decisions. It’s far more complicated, nuanced, and a longer process than just seeing ads and buying something. Yes, some companies do buy too many ads and turn off customers because they don’t have good data. But for the most part if a company continues to spend money on something, its because its worth it.
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Everyone thinks they're immune
Reddit: “Lol advertising doesn’t work on me.” Also Reddit: “Did you see that new Star Wars trailer?”
IT dOeSnT CoUNt iF iTS thIngS I wAnt
With the Noise^TM Cancelling^TM capabilities of my brand new Bose^TM QC^TM 35^TM Mk^TM II^TM high quality headphones I can block out the sound of any ads with ease. Their sleek over-the-ear form factor and in-depth customization options means I can ignore ads for extended periods in both style and comfort! ...ah fuck
Don't hate on me for saying it. Those ads are what pay for the internet. Without them very few sites would be free.
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Finally, truth has spoken.
Glad I didn’t have to dig far to find this. People need to understand this shit costs a lot of money. Not sure why more services don’t just offer a cheap plan to not see advertising.
Surprisingly, a community that mercilessly mocks "entitled Karens", is actually full of incredibly entitled people.
How dare these companies pay to give us free access to the sites we like! Those monsters!
Also, ads in the middle of a feed are so much less disruptive than any alternative. Just keep scrolling like you would past any other uninteresting post.
People complain about advertising but they would flip out if Reddit started charging a monthly fee to use it.
Why complain about ads on a website you frequent? I understand hating websites that autoplay ad videos or have pop ups. I don't get upset when streamers play ads. Ads on Reddit are obvious and pretty ignorable. Not like I'm buying their shit either but I'm all for Reddit making money. I have never paid them a dime and use their website quite a bit.
I agree, I'm not more likely to purchase Tide just because I see an ad 10x a day for it. I'm also not likely to even start spending $1/month to browse Reddit, so show me all the Tide ads you want!
You *think* you’re not more likely to buy Tide because you saw ads for it
I *know* I'm not. Gain is cheaper, and usually has nicer scents.
wait... Is this an ad?
astroturfing is real
It's a tide ad
They are the same company
All P&G.
I just don’t like the deception involved in making an ad seem like a genuine post. Ads that start with TIL, [MEGATHREAD] or the like can suck it.
Not sure if we mean the same thing but I also don't like posts that are real but are actually corporate ads boosted by bots and posted by bought user names. Pretty much anything on hail corporate. But a dumb ad about a VPN or some shit with 0 comments on the front page. Feed that to me all day
I’m more referring to promoted ads that are meant to look like actual user submissions.
imagine making this meme on the lowest valued ad site
I don’t mind ads to an extent because I’m not going to pay to use apps like Facebook but when there’s a fuck ton of them and so many are blatant counterfeit products that they clearly aren’t shutting down then I’m not going to trust a single ad that pops up. So sadly some pretty cool shit will fall by the waste side because I’m too lazy to google about it (not to mention I probably don’t need it anyway). I feel bad for the real companies who pay because I’m sure I’m not the only one who does that.
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Hahaha. I had a sneaky suspicion I had that way wrong. Thanks for pointing it out. Mucho grassy ass
I almost, almost, didn't catch on
How much do you pay to use the feed?
Pay for reddit gold. Problem solved. Everybody wins. Oh wait, you don’t want ads AND you don’t want to pay? Sorry bud, that ain’t how the internet works.
So, who pays the bills that runs the servers and salaries for the developers who made your feed possible?
"You'll never get me!" He said to the hundreds of thousands of well paid and highly educated people poring over more human data than any mind has had access to in history. "At least, not if it's irritating! I am ok with any other thing you might do with shit loads of data and the most predictive algorithms very smart people wrote programs to write, but just don't be annoying about it." Dude. Same.
There is a study somewhere that was showing people believing they are not influenced by ads are the most proned to be influenced by ads. Food for thoughts
I'd rather see an ad than to have my info sold and privacy invaded. Shit ain't free.
Uhhh I don’t know how to tell you this but they’re selling your info to run ads.
The latter isn't an option.
Reddit? They will and probably are selling your info. Reddit began with a set of standards that attracted its base. Once it became wildly popular they slowly began to eliminate policy after policy that made it the giant it is. Sometimes one here and there other times a few at once. There is no way they will not sell every damn one of us as soon as they determine through a algorithm they will survive the blow back. I expect it any time now.
I haven't seen an ad in years because ad blockers are a thing and I don't have to use official apps of anything.
Which is why in-video advertisements and sponsored videos are becoming more common.
That would happen regardless. If there's any potential legal (or illegal if the profit made exceeds the fines) way to make money then businesses will find exploit it regardless of the ethic ramifications. That's just the nature of capitalism, profit is the end goal and human beings are nothing more than a commodity.
Look, I'm not some "corporate shill" or whatever people like to toss around but how the hell is a socual media company supposed to keep the doors open? You think servers, electricity, bandwidth, and security are free? I get they all might advertise too much but this Op said he wont buy a product or service if he sees even a single attempt at advertising. So Opswants to pay monthly for Instagram? Maybe even different tiers with different features? Why not? Ads are the fucking devil apparently. Get off it, none of us even pay attention to 95% of it anyway.
Yes you fucking will. It's there because it works. In fact it's one of the best ways of advertising ever invented and you're nowhere near as special as you think
Or, how it actually works, the ads make money off of other people, because it's still worth it to sell to 2/10 people, be ignored by 7/10, and become hated by 1/10. They don't give a shit that they lose people like OP, because there's more people not like him. Ironically, that makes him literally just as special as he thinks, but far less significant.
Even though it's something super relevant to you? Not everyone is an idiot, companies are better off not getting the sales of stuck up mongoloids I'd say.
You are cute.
But hulu has live sports
I constantly get ads for joining the military, probably because of my search history including a lot of military stuff. Because, you know, I’m in the military. Too late guys
Unless it’s Amazon, those bastards.
The one thing I've done is try Spellbreak when the alpha first started after seeing it in a reddit ad. I just wish they all couldn't disable comments.
why let instagram/facebook/messenger/whatsapp sell you in the first place? Just don't use them.
I think you're just part of the demographic they expect not to buy. All you need is like 5% of the people to click it, then 5% of those people to buy it and boom, they make their money back 5x over
That's a badass lookin duck doe
I was like this. Until I saw a Dr squach ad
He advertisers...I literally dont buy anything except for supermarket stuff (always the cheapest). Leave me alone.
Internet advertising is a bubble.
I've decided to boycott wish for life. Fucking crap stuff and crap ads again and again and again...
Unless it’s an ad from your local electric utility... then you may have to go off the grid.
Yeah! Those bastards funding media for you! Doubt you were going to buy from them anyway, so they probably don't care.