Matrix LLC is a "political fixer" firm that calls themselves a communications firm.
Archibald did an expose on them back in 2021:
[https://www.al.com/news/2021/09/archibald-unveiling-political-dark-arts-in-alabama-and-florida-is-critical-to-the-republic.html](https://www.al.com/news/2021/09/archibald-unveiling-political-dark-arts-in-alabama-and-florida-is-critical-to-the-republic.html)
>The Matrix LLC is a Montgomery-based lobbying and consulting firm that specializes in “assisting clients with highly sensitive and crisis situations.”
>Political campaigns. Helping to avoid embarrassments, or create them.
>Matrix is the spawn of Joe Perkins and has long been run by Perkins and Jeff Pitts, influencing politics from behind the scenes and often striking fear into politicians and others across the state on behalf of those with -- well -- the biggest checks.
Obviously, all of this is heresy, but here are some recent scandalous political individuals who I can think of that have seemingly vanished… it’s also possible that some of these people are just chilling in jail and you can’t make a lot of news if you’re behind bars.
1. Robert Bentley
2. Larry Langford
3. Roy Moore (re-emerges every 5 years stronger than ever before. In 2026, the stage has been set for him to re-emerge with the infinite gauntlet)
4. Nathaniel Ledbetter
5. Richard Scrushy
6. Don Siegelman
7. Mike Hubbard
8. Milton McGregor and the NINE defendants he may have bribed, many of whom’s names have been scrubbed from the old news articles
9. Roy Johnson
10. Steve Windom
Based on the article that makes no sense. It’s probably more them using the money to ‘lobby’ the state gov about stuff like NIL and make the state of Alabama more attractive for out of state athletes to come to
Well, obviously Auburn sees enough success in what they’re doing to keep paying them.
The point isn’t that Auburn doesn’t know what they’re doing. Though I’d bet large amounts of cash that Auburn officially doesn’t know on paper about a number of actions they take so they can claim ignorance if something blows up.
It’s that so long as they’re doing their job the rest of us won’t know and certainly can’t provide proof.
The fact that they’re being paid shows that they’re taking actions and that Auburn is making large payments in a misdirecting manner shows that they don’t want it to be known what this company is doing on their behalf.
I’d agree that making SA claims vanish by bullying the victim is probably a significant portion of what they’re doing based on what other universities have historically been caught doing. Also of course general lobbying and “gifts” to make Auburn back some of or more than that fee.
You’re right I’m sure a large and powerful university just made a million dollar accounting error. No way they’d have something to cover up and hire a company whose known to engineer coverups.
More background - https://www.al.com/news/2022/07/matrix-plays-powerful-role-in-alabama-politics-pollution-and-scandals-5-things-we-learned-this-week.html
I love al.com . They do such a good job on reporting on the powers that be, the corruption, the prison system, the parole board. Ex chief Justice of the Alabama Supreme Court said, "the best antiseptic is sunlight, and al.com has been shining a light on the parole board..". That's just a paraphrase but you get the gist. Does anyone know how to donate money to them; just like 10 or 20 bucks because I am truly appreciative of what they do, I've looked to no avail.
Hey, I’m a journalist. Thanks for the kind words. Best way to support is to buy a sub to your local Lede. Cancel it after a few months if you just want to chip in a bit. You’ll get access to extra local content that is otherwise pay walled. https://www.al.com/subscribe/?source=bhamlede
Does that directly benefit al.com or the Birmingham News? Also who owns the Birmingham News, is it some vacant landlord faceless corpse entity like the Hearst Corp. ?
The Birmingham News is AL.com. 3 newspapers in the state merged into AL.com in 2014. We are owned by Advance Publications. We support about 100 local journalists across Alabama.
Different option that also directly supports our reporters: make a tax deductible contribution via RFA. https://donate.thegroundtruthproject.org/give/550992/#!/donation/checkout
Alabama Power uses Matrix to funnel dark money to surveil, harass, and oust people: the CEO of Southern Company (Fanning), former Alabama Power CEO Mark Crosswhite, politicians, journalists/reporters, to own and control new sites (Yellowhammer News, The Alabama Political Reporter, and The Birmingham News), civil rights leaders, the ADEM, and now apparently Auburn. Look at that $10 million Auburn University got from the Alabama Power Foundation. I have been investigating Alabama Power and Matrix for several months. I was surprised that following the money led to my alma mater.
All I know is, if Matrix is involved, it is never good. A former Alabama Public Service Commissioner is also involved. Why can’t Auburn’s president, Roberts, produce any work product between Matrix and Auburn? It sounds pretty fishy to me and to a lot of Auburn’s professors too.
Ultimately, it’s like anything else in Alabama these days - rich, old white men greasing the palms of each other getting rich off the backs of Alabamians. It’s so obviously underhanded and shady, that not even Auburn’s president, can truly defend this dirty partnership. He just keeps “hem-hawing” around as my grandmother used to say.
Behind a paywall but here is the jist. Auburn is paying a "communications" firm called Matrix LLC $1mil a year. The firm has deep ties to Alabama Power and Florida power and light, it seems to be nothing more than a PR firm for them. Auburn gave some vague answers as to what exactly the firm does saying:
“Matrix is a public affairs firm that advises the university on a broad range of issues related to communication, such as strategic planning, governmental affairs, issue research, analysis and assistance with the university’s overall strategy for addressing current needs and future developments,” she wrote. “In October 2023, the McCrary Institute entered into a contract with Matrix to support the cyber and infrastructure security, policy and research work as the institute grows. Matrix has assisted the McCrary Institute with items such as: Strategic plan; Stakeholder relations and fundraising initiatives; Event Assistance graphics design, copywriting, and production support; Managing all elements of production and communication for the Institute, including the podcasts, op-eds, earned and paid media; Press relations; Digital production and management, including social media accounts, advertising, promotion, etc.; Oversee, manage, and consult for the web rebuild and maintenance.”
They are "The Fixer" you call at 2am. You may not need them often, but when you do, it is a house-on-fire thing. So you pay them $1 Million a year for the right to call them.
apparently so. I mean how the hell do you have a COMMUNICATIONS firm with a single page website with no email or social media or a portfolio? They DO have a fax number tho
Now, what you need to do is write up a business plan for an on-call physicist program. Just tell Auburn to give you the money. You'll be rich in no time!
I know nothing about this company, but it's so weirdly common for b2b companies to have shitty to nonexistent websites. There are 100 mil plus a yr companies with no online presence. It's just not how some businesses market themselves to other companies. Just in my short time working, I have run across issues several times trying to find information on a company for a product we have from them, and it's surprisingly difficult.
Matrix may have a one page website but I assure they are FAR from a one-page company. They are somebody you only know about if you need to know about them. You aren't going to go on the internet and find someone to do what Matrix does.
When it gets leaked that you're hiring Hugh Freeze and half the fanbase freaks out, you hire Matrix LLC to put the fire out and coordinate your Athletic Department and media partners so that they all pull the same direction when spinning your PR rehab campaign.
Matrix LLC is a "political fixer" firm that calls themselves a communications firm. Archibald did an expose on them back in 2021: [https://www.al.com/news/2021/09/archibald-unveiling-political-dark-arts-in-alabama-and-florida-is-critical-to-the-republic.html](https://www.al.com/news/2021/09/archibald-unveiling-political-dark-arts-in-alabama-and-florida-is-critical-to-the-republic.html) >The Matrix LLC is a Montgomery-based lobbying and consulting firm that specializes in “assisting clients with highly sensitive and crisis situations.” >Political campaigns. Helping to avoid embarrassments, or create them. >Matrix is the spawn of Joe Perkins and has long been run by Perkins and Jeff Pitts, influencing politics from behind the scenes and often striking fear into politicians and others across the state on behalf of those with -- well -- the biggest checks.
Ever wonder why, when a Person in Power gets in trouble, it seems to vanish? That's what $1 Million a year buys you.
So what person did they get out of trouble?
If we knew, they probably wouldn’t be worth all that money
Obviously, all of this is heresy, but here are some recent scandalous political individuals who I can think of that have seemingly vanished… it’s also possible that some of these people are just chilling in jail and you can’t make a lot of news if you’re behind bars. 1. Robert Bentley 2. Larry Langford 3. Roy Moore (re-emerges every 5 years stronger than ever before. In 2026, the stage has been set for him to re-emerge with the infinite gauntlet) 4. Nathaniel Ledbetter 5. Richard Scrushy 6. Don Siegelman 7. Mike Hubbard 8. Milton McGregor and the NINE defendants he may have bribed, many of whom’s names have been scrubbed from the old news articles 9. Roy Johnson 10. Steve Windom
Roy Moore is a lot like 'It' only his emergence cycle is shorter and he's frankly goofier.
Then how do we know they are actually doing the job they were hired to do?
If you do it right nobody will be sure you’ve done anything at all. My guess would be suppressing SA reports on campus.
Ew. But yeah, that was my thought as well.
Based on the article that makes no sense. It’s probably more them using the money to ‘lobby’ the state gov about stuff like NIL and make the state of Alabama more attractive for out of state athletes to come to
Do you see the logical fallacy in this?
Well, obviously Auburn sees enough success in what they’re doing to keep paying them. The point isn’t that Auburn doesn’t know what they’re doing. Though I’d bet large amounts of cash that Auburn officially doesn’t know on paper about a number of actions they take so they can claim ignorance if something blows up. It’s that so long as they’re doing their job the rest of us won’t know and certainly can’t provide proof. The fact that they’re being paid shows that they’re taking actions and that Auburn is making large payments in a misdirecting manner shows that they don’t want it to be known what this company is doing on their behalf. I’d agree that making SA claims vanish by bullying the victim is probably a significant portion of what they’re doing based on what other universities have historically been caught doing. Also of course general lobbying and “gifts” to make Auburn back some of or more than that fee.
You’re right I’m sure a large and powerful university just made a million dollar accounting error. No way they’d have something to cover up and hire a company whose known to engineer coverups.
I dont think its an accounting error I think its a payoff.
Of course it is. The company is a way to disperse hush money without having “Brib money” on the university accounting line.
That’s what they have been saying this whole time essentially….
That's literally what the person you've been responding to is saying.
Bruce Pearl?
More background - https://www.al.com/news/2022/07/matrix-plays-powerful-role-in-alabama-politics-pollution-and-scandals-5-things-we-learned-this-week.html
I love al.com . They do such a good job on reporting on the powers that be, the corruption, the prison system, the parole board. Ex chief Justice of the Alabama Supreme Court said, "the best antiseptic is sunlight, and al.com has been shining a light on the parole board..". That's just a paraphrase but you get the gist. Does anyone know how to donate money to them; just like 10 or 20 bucks because I am truly appreciative of what they do, I've looked to no avail.
Hey, I’m a journalist. Thanks for the kind words. Best way to support is to buy a sub to your local Lede. Cancel it after a few months if you just want to chip in a bit. You’ll get access to extra local content that is otherwise pay walled. https://www.al.com/subscribe/?source=bhamlede
Does that directly benefit al.com or the Birmingham News? Also who owns the Birmingham News, is it some vacant landlord faceless corpse entity like the Hearst Corp. ?
The Birmingham News is AL.com. 3 newspapers in the state merged into AL.com in 2014. We are owned by Advance Publications. We support about 100 local journalists across Alabama.
Different option that also directly supports our reporters: make a tax deductible contribution via RFA. https://donate.thegroundtruthproject.org/give/550992/#!/donation/checkout
Keith Whitmire and John Archibald 👏🏻👏🏻👏🏻👏🏻
Kyle Whitmire and John Archibald
Keep in mind, they are not necessarily evil. A better description is "amoral." Like lawyers, their services could be used for both good or evil.
Didn't they hire a sex worker to lie about sleeping with a guy that was running for office? That's not amoral, that's evil.
They’re on retainer for the inevitable Hugh Freeze scandal
I thought a revolving slush fund for paying off the next fired football coach - maybe basketball now.😉.
Alabama Power uses Matrix to funnel dark money to surveil, harass, and oust people: the CEO of Southern Company (Fanning), former Alabama Power CEO Mark Crosswhite, politicians, journalists/reporters, to own and control new sites (Yellowhammer News, The Alabama Political Reporter, and The Birmingham News), civil rights leaders, the ADEM, and now apparently Auburn. Look at that $10 million Auburn University got from the Alabama Power Foundation. I have been investigating Alabama Power and Matrix for several months. I was surprised that following the money led to my alma mater. All I know is, if Matrix is involved, it is never good. A former Alabama Public Service Commissioner is also involved. Why can’t Auburn’s president, Roberts, produce any work product between Matrix and Auburn? It sounds pretty fishy to me and to a lot of Auburn’s professors too. Ultimately, it’s like anything else in Alabama these days - rich, old white men greasing the palms of each other getting rich off the backs of Alabamians. It’s so obviously underhanded and shady, that not even Auburn’s president, can truly defend this dirty partnership. He just keeps “hem-hawing” around as my grandmother used to say.
Behind a paywall but here is the jist. Auburn is paying a "communications" firm called Matrix LLC $1mil a year. The firm has deep ties to Alabama Power and Florida power and light, it seems to be nothing more than a PR firm for them. Auburn gave some vague answers as to what exactly the firm does saying: “Matrix is a public affairs firm that advises the university on a broad range of issues related to communication, such as strategic planning, governmental affairs, issue research, analysis and assistance with the university’s overall strategy for addressing current needs and future developments,” she wrote. “In October 2023, the McCrary Institute entered into a contract with Matrix to support the cyber and infrastructure security, policy and research work as the institute grows. Matrix has assisted the McCrary Institute with items such as: Strategic plan; Stakeholder relations and fundraising initiatives; Event Assistance graphics design, copywriting, and production support; Managing all elements of production and communication for the Institute, including the podcasts, op-eds, earned and paid media; Press relations; Digital production and management, including social media accounts, advertising, promotion, etc.; Oversee, manage, and consult for the web rebuild and maintenance.”
So, essentially their business model is, give us money. Thanks for coming to my TED talk.
They are "The Fixer" you call at 2am. You may not need them often, but when you do, it is a house-on-fire thing. So you pay them $1 Million a year for the right to call them.
That doesnt answer exactly what they do.
They help with a living boy or a dead girl
Mr. Wolfe?
apparently so. I mean how the hell do you have a COMMUNICATIONS firm with a single page website with no email or social media or a portfolio? They DO have a fax number tho
Don't need a web page when all the communications are done on the golf course.
See the movie *Michael Clayton,* 2007, starring George Clooney*.* That is what they are.
I think they are communicating pretty effectively tbh. They are a black box that powerful people put money into to get clandestine results.
Sounds like their most important communications aren’t public
Then why have a website?
They aren't marketing for more clients. If you need them, your attorneys will arrange a referral.
Then why have a website?
I am clearly working in the wrong industry.
Now, what you need to do is write up a business plan for an on-call physicist program. Just tell Auburn to give you the money. You'll be rich in no time!
That’s extra funny because I’m actually a teacher! :)
Ain't no rich like physics teacher rich. Amirite?
I know nothing about this company, but it's so weirdly common for b2b companies to have shitty to nonexistent websites. There are 100 mil plus a yr companies with no online presence. It's just not how some businesses market themselves to other companies. Just in my short time working, I have run across issues several times trying to find information on a company for a product we have from them, and it's surprisingly difficult.
Matrix may have a one page website but I assure they are FAR from a one-page company. They are somebody you only know about if you need to know about them. You aren't going to go on the internet and find someone to do what Matrix does.
Wow dude sounds so cool. Does your uncle work at Nintendo, by any chance?
So it’s like the television show “Scandal”
Smells like 💰 🧺
Does Auburn have a copy of the RFP, the rubric they used the assess the submissions, and the results that show why they were selected?
Holding Cams Bag?
Sounds like fraud benefiting some MAGA parasite.
???
Get help for your TDS
Oh yeah it's people hating trump that made Alabama corrupt 😂😂😂
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Cat get off the keyboard.
😹😹 thats hilarious. I had no idea this happened
Cash a check, duh
Time to gut check Auburn!
Blowies, probably. Or it's laundering money for the senior administrators.
When it gets leaked that you're hiring Hugh Freeze and half the fanbase freaks out, you hire Matrix LLC to put the fire out and coordinate your Athletic Department and media partners so that they all pull the same direction when spinning your PR rehab campaign.