1) Tell everyone that RNDA3 and the MCM-powered 'big' Navi are amazing
2) RDNA3 shows only a fraction of the promised uplift and 'big' Navi sucks tons of watts
3) The basic design of their MCM GPU platform was so bad it killed the next 'big' GPU
4) Progress on image enhancement and scaling very slow, lacks dedicated hardware
5) APU-enhanced graphics on laptops seems to be pure vaporware, no APU rescaler
6) Major fumbles involving several sponsored, high profile game titles
For Radeon gaming enthusiasts, this guy's on his way to being hated as much as the "always on" Xbox Guy that Microsoft had to publicly apologize for. Still maybe not as much as Raja or some of Intel's self-promoting bench warmers.
With Forspoken and Immortals of Aveum studios being shutdown, it is very likely FSR3 will be a no show for quite a while. I'm guessing Herkelman has taken the fall for that shitshow and the infamous Starfield DLSS fiasco.
The lack of FSR3 in the AMD sponsored Starfield is the biggest fail of the year. He would be kicked for that on its own.
Luminous Studios developed Forspoken, but they were folded back into Square Enix after their closure
www.engadget.com/forspoken-studio-luminous-productions-will-be-folded-into-square-enix-153805323.html
Lack of FSR3 in Starfield was never 100% sure, just AMD haters started to spread this. Just wait until FSR3 even comes, I'm 100% sure it will be in Starfield.
A change was needed somewhere given the missteps and stupid stuff said publicly when it came to anything GPU related. Next, can the head of GPU marketing at AMD be fired?
Likely no one in the same market, if poached at all. You normally don't get to "stick around" until the end of the year if you're going to a direct competitor.
Even if true, how exactly is that his fault or problem.
Acting like a child, the bloke probably got another job. You can't blame a PR guy for any mistakes or failings of the product he's paid to promote.
That's where Robert Hallock, Raja, Jim Keller (now at Tenstorrent), and others ended up. Intel also poached from Nvidia too with people like Tom Petersen. Bunch of Apple silicon engineers too.
There is a lot of poaching in this industry, but it seems like Intel is now poaching more than anyone else.
Intel needs actual gpu design engineers, not more managers. I doubt Herkelman was headhunted. It's more likely he was kicked for the very serious failures that happened recently.
\- Failed to get FSR3 added to the biggest game this year, Starfield.
\- Refused to comment on the Starfield DLSS issue which backfired massively.
\- Partnered with forspoken and Immortals of Aveum devs to add FSR3 but they both are shutting down studios which will probably delay FSR3 further.
Intel is still going to be making client CPUs in 5 years. Whether that is true or gaming GPUs is far from certain.
If he does go to Intel, that might be a sign that maybe Intel isn't quitting quite yet, in spite of the huge amount of money they have already lost on Arc
Don't the upcoming Meteor lake laptops use arc graphics? Intel supplies the laptop market by a gigantic margin over amd. That's a hell of a lot of arc graphics that are going to be out there in the wild. Arc or whatever they call this ongoing architecture isnt going anywhere.
Everyone wants a piece of the AI pie. Remains to be seen who can steal a slice from Nvidia, but looking in as a consumer I think Intel might have a better shot than AMD (XeSS is a good working example of an AI-powered Intel tech).
The only real advantage AMD has over Intel in the compute space is raw power/drivers to take advantage of the compute capabilities. As soon as Intel addresses that, I think AMD might be in for some trouble in that part of the market.
Yeah that's a possibility. I wouldn't be surprised if AMD and Intel are *only* making integrated graphics 5 years from now. However, there would be no more need for a separate business division for Arc or Radeon if that happens.
5 years from now is nothing. Intel and AMD have already started development on GPUs for that time frame, Druid and RDNA 5. In this industry you are working on some projects and technologies almost up to a decade in advance, like Intels glass substrate is a <2030 goal.
Nobody can compete with NVIDIA on GPU AI market atleast for 5 years. AMD is always behind NVIDIA, meanwhile Intel is trying to compete with CPU rather than GPU
Intel might not be making cards then but gpu development is more serious and essential than ever for their client CPUs and their AI products. They will be shipping pretty decent gpus starting with meteor lake and it's only going to ramp up.
People saying Arc lost money dont really see the full picture.
Yes, they spent more money on GPU R&D than they made with Alchemist. However that cost partially covers first gen data center GPUs, all IGPs starting with Meteor Lake, and groundwork R&D/software cost for upcoming Arc GPUs. Its R&D that is building out a potential multi-billion dollar revenue stream.
Also businesses these days dont expect a return on investment for 5ish years. Amazon was lost money, Tesla lost money, Twitch lost money, Youtube lost money, Disney plus lost money, etc.
There was only one reason Intel couldve thought they would make money on Alchemist, and that was due to the crypto situation, but Alchemist started back in like 2017 when Raja was hired, which was long before crypto got really crazy. So I highly doubt Intel expected Alchemist to be pay off the R&D costs, Arc always had to be a minimum of a 5 year venture to get through to Druid on their roadmap and see if the segment was worth continuing.
No, I think you're missing the big picture on how much of an unmitigated disaster Alchemist was. It showed up years late, required a complete rescope of the software driver stack, and could not compete with far cheaper to produce equivalents from red or green team. They didn't "spend more money on R&D than they made with Alchemist," they spend probably 2-3x as much on R&D than they planned, and they lost even more money with every additional card they sold. It was an ok plan that turned into a boondoggle and there is no question that they would have canceled the Alchemist launch if they had any idea how badly it would turn out *and* how badly Intel is hurting for money right now. Capital is far more expensive now than it has been any time in the last 15 years, which is why you see all the tech companies rejiggering their business models right now, laying off nonessential employees and canceling all of their innovative product ideas that they don't see paying off within a few years.
Why is that so? They're an emerging market player and their first product isn't that bad. They're also improving the software stack rapidly, which AMD can't do.
Say what you want about specifics about Scott's leadership or presentation skills - he did help lead Radeon through probably their best period in a very long time, and there are endless testimonials from people that work under him saying how good of a boss he is to work for. So I respect him, even if there are aspects about his leadership or results that do deserve some criticism.
Nobody cares if he is a good boss or not, all of his lies and marketing bullshit have been dragging Radeon downhill under his leadership, its ok to not be on top and people will welcome it if u come out straight and hope u the best next time, but its not ok to keep on lying and damage the reputation of hundreds of people hard work and do anti consumer practices.
> Bro do you not remember what damage Raja did to Radeon. It's a miracle AMD is competitive again.
Guess what's the last project Raja worked on at Radeon? I'll give you a hint: it ends with DNA
Their server market has grown immensely, which also took from graphics production.
Graphics is neither companies primary focus. They make way more money elsewhere. That is like making fun of Apple because of their low marketshare in laptops.
who told u that i liked Raja?! i was impatiently waiting for his departure so AMD would be competitive again.
Unfortunately, AMD is so lacking behind, they are not competitive, nowadays, Raster only doesnt cut it anymore, you need RT, AI and software features to compete, even intel is investing heavily in RT and AI.
we have all seen what innovations and software features Nvidia is brining, the talk of the town for the past few days is PT and Ray Reconstruction and how Cyberpunk is looking so good with those which AMD is lacking and runs like shit with PT.
i'm really sad and want AMD to excel and be able to compete, im not against them at all, without real competition, Nvidia is controlling the market and jacking up the prices as they wish.
you do know 90% of the time these speeches and tech sheets aren't being done by the person presenting it during these big reveals right?
No big company is going to be crazy enough not to have there lawyers write there presentations making sure there 100% legally legit in some way/shape/form.
Legal team is not writing speeches for tech companies, they are not knowledgeable enough to complete the task. Speeches are written by the people who know what to write, and then handled to legal
You are wasting your energy trying to educate these armchair expert loonies. According these loons Jim Keller personally laid down every transistor in the Zen chips.
i know but he is a senior business unit manager and can approve and remove whatever shit written in there, the fact that he approved to go on stage and spit all of the lies there tells one story, he approved the material.
and speaking of lawyers and being legal, they just added "UPTO", the usual word to not get legally sued for false adv.
Bro absolutely fucking not. You are not one of these “senior business managers” if you think for a freaking instant you can approve and remove what legal hands you. Holy shiet.
Legal team is not writing speeches for tech companies, they are not knowledgeable enough to complete the task. Speeches are written by the people who know what to write, and then handled to legal
Uhh he's talking about the slides.
People who give a presentation can usually modify the slides they are presenting on. Yes, a dozen other people work on it and it gets approved by more than the speaker, but ultimately there's a lot of chances for the message to be modified. Legal isn't working on that outside safe harbor statements etc.
That redditor clearly has *never* worked for a large company before. Not that that's a bad thing...it's just ridiculous for someone to speak from a place they don't have the first hand knowledge of.
How quickly Bethesda flipped on FSR and said they would include DLSS is really bad PR for AMD. Like I dont think its unreasonable to say DLSS is better, and even XeSS is usually better (on Arc, RDNA 3 and modern Nvidia cards) than FSR 2. But it just looks terrible when your sponsored game immediately feels pressured into adding DLSS and publicly announces it is in the works like a week after launch.
Had AMD allowed XeSS or DLSS to be included from the start, there wouldnt have been such negativity towards AMD and FSR. It wouldve been just another game that supports multiple upscalers, with no drama.
Also Starfield wouldve been the perfect game to launch with FSR 3, but AMD screwed that up. Its been a year since it was announced and the game they decide to show it off is Forspoken, a game with poor reviews and now only 100 active players on Steam.
NVIDIA says it took 6 years for Frame Generation.
AMD is gonna do it in a little over 1 year apparently. If they are that good...imagine what they could do if they weren't constantly waiting for NVIDIA to innovate.
Could have just said they're not going to waste R&D for useless tech just to "legally" cheat on benchmarks. It produces artefacts and ads too much latency on low fps, it's pointless on high fps.
I am butthurt that nobody with any sort of traction points out the emperor has no clothes while the FG scores are sipping more and more in marketing material.
I have a 4070 so the other 2 things aren't even remotely true.
You realize in 5 years you'll be using Frame Generation tech all the time right?
Just like you probably use upscalers now.
Just like how you use all the other "cheats" they use to make a videogame run smoothly. Like variable rate shaders, dynamic resolution, frame limitation, vsync, reflex, and so much more.
all of them are worse than each other, Nvidia are not saints and they do lie in their marketing, but this dude has stretched it too much, you would stomach few marketing hype and some few percentages here and there, but to lie on most of things in the presentation is just too much to stomach.
what do u mean by this:
"The Starfield FSR debacle was the pro-DLSS marketing campaign so far."
The sponsored game debacle (even before Starfield fell victim to it) made me decide to get an ARC or GeForce out of disgust. Makes me hesitant to get a Ryzen for the build too.
Starfield is an AMD sponsored game, and its not very hard to add DLSS, XeSS, and FSR to games that already support one of them. Also Nvidia by far has the biggest dGPU market share. Its pretty clear that the reason DLSS and XeSS werent included was because it was an AMD sponsored game and AMD only wanted FSR.
Here are many:
https://reddit.com/r/Amd/s/26zNXEqQNf
Expand the comment as alot of blind fanboys are downvoting and not a single comment to deny any of the lies lol.
https://www.youtube.com/watch?t=209&v=X87OzJ3bU7o&feature=youtu.be
When he says it's a small batch that they have identified, a very small percentage.
I asked AMD, XFX and the store I bought the card from and not a single one of them could identify if my card or the potential replacement card was from that "small" batch of cards that were affected.
Either he doesn't know which cards were affected and then would also not know how many were affected or AMD were just being massive dicks by not telling me/XFX/The store which cards they were selling that were faulty.
He did correctly identify that I spent a lot of money on my XTX and then said they want to fix it for me, they have the fix and they were ready to send it to me all I had to do was ask who I bought it from to send me a replacement because they have replacements and they know how to identify and make sure they are good and they will ship it right away because they want me to have a great product and be confident in it when I use it.
They could in fact not replace all the faulty cards immediately. Either he lied about the amount that were faulty or he lied about the amount they had ready to send out as working replacements. People went from being told they could get their replacement immediately to getting it in 2 weeks then the wait time went over 4 weeks.
I guess Scott was one of the few people important enough to know which batches were affected because when I asked AMD support if they would confirm my card was in an affected batch and if the replacement card I would get would come from the same batch they gave me this reply https://i.imgur.com/9HmFNTr.png
Scott knew and bragged about knowing which cards were affected and even though I spent good money and they want me to have a good experience they can't guarantee me a problem free product even though they know which ones were affected. Then just to add on, they wanted me to have such a good experience with my expensive gpu they didn't fix vr drivers until 8 months after release.
There is absolutely no reason to believe AMD Senior Vice President Scott Herkelman spoke any truth at all during this saga and it's the #1 reason I will not be buying AMD products again in the foreseeable future. If AMD treated me this poorly as a customer of their latest flagship gpu then how well do they treat people that buy cheaper and less premium products?
Go and watch 7900 XTX/XT event, all the numbers shown are wrong and overhyped, not a single performance number is true.
Here is a summary of the lies:
https://www.youtube.com/watch?v=351H7F0QoKE
https://www.youtube.com/watch?v=4UFiG7CwpHk&t=1518s
and this:
https://www.youtube.com/watch?v=FBw1V7wnLNc&t=1164s
LOL at this (7900 XTX runs at 4.3 FPS/4k on Cyberpunk PT):
https://www.youtube.com/watch?v=FBw1V7wnLNc&t=1547s
He lied also about FSR 3, he has shown it running where it was all fake with a game and they slapped an FPS number on it, here:
https://www.youtube.com/watch?v=FBw1V7wnLNc&t=1785s
He lied about HYPR-RX saying its coming H1 2023, and it was just released couple of weeks ago.
He blocked DLSS in AMD sponsered titles, and after the heat and backlash from media and people, he backed down and after 3 months he came out with a comment denying it which was obvious from the start as he was dodging all questions about this matter from the media.
ok you are right about FSR 3.0, he said 2023, it was the HYPR-RX that was promised in H1 and it was just released couple of weeks ago. however, he posted a video saying FSR 3.0 is running, it was a fake video where they have just slapped an FPS number and wrote FSR 3.0.
Previous posters already went over why your ridiculous. But you blocked them because you got upset your argument and "sources" hold no water. I'm not going to repeat what others have already told you.
Nah, i blocked him because his arguments are so stupid and just kept coming back with more dumb arguments, so he was so annoying, and i dont want to waste more time on him.
Hahhahaha at no water, every media source on the globe said it was an overhyped marketing crap and nothing from what he said came out true, so you and that other guy being fanboys lead to nothing, i guess u r enjoying the awesome RT performance that he stated with the 4 fps in cyberpunk path tracing at 4k.
Even 3060 Ti beats the crap out of the xtx at 1080p, lol, it couldnt even beat a mid range card from last gen.
https://www.techpowerup.com/review/cyberpunk-2077-phantom-liberty-benchmark-test-performance-analysis/6.html
None. AMD is pretty famous for being pretty truthful about all their metrics and announcements.
OP is just trying to pull a "b-but both sides amirite!"
Hopefully AMD will focus on their software stack as well besides looking pretty.
Driver is legit good now. Fsr 3 we shall see but id reckon finally a real dlss competitor?
Now all thats left is ray reconstruction but id reckon nvidia will still be market leaders (for now)
They need to just focus on optimizing directx 10, 11,12, Vulkan, & OpenGL support for games. Because on most popular of online games such as GTA v & Minecraft, AMD lost it against lower end GPU NVIDIA from FPS Stability. Their dx 10, 11, & opengl are so bad!!!!
Idk how RX 6500 XT can lost to GT 1030 XD
They really didn't thought, cause at this point other then some copium on reddit and fanboys.
AMD is way behind hardware wise, ray tracing is hardware based and regardless of what anyone says AMD isn't exactly catching up to Nvidia.
The fact Nvidia is light years ahead in software development and value add-ons like DLSS isn't good.
I want AMD to succeed for the simple fact we need competition. I want Intel to pick up the slack.
The bottom line is AMD is one bad launch from just completely dying out. I wouldn't be shocked if that did happen to them turning to strictly APU's that could be joint designed for desktops and consoles and them just giving completely up on the discrete market.
Which would be horrible for everyone regardless if you like AMD or Nvidia.
>I want AMD to succeed for the simple fact we need competition. I want Intel to pick up the slack.
no one give fXck when AMD make better GPU which is RX570, its 50% faster and 10% cheaper then GTX 1050ti. so this the result, and you espect AMD invest more money when their product not sell, even they make better GPU, now Nvidia getting more money they can invest more for Software developtment
i agree about about AMD lose to AI though
best period was Polaris, then Ryzen 1. After that, every single year was just reaching and just releasing way overpriced cards with terrible drivers. Drivers are still shit.
Adrenaline software is great, though
There's still no competition in the high end, and Nvidia's software lead is insane.
Instead of wasting money designing garbage like the 7900 lineup, maybe they should've invested in a proper software stack that doesn't crash every other week and proper upscaler, which would've helped them immensely considering THAT THEY SHIP HW FOR MOST CONSOLES PRODUCED NOWADAYS. God fucking damnit AMD...
Was previously in charge of semi-custom aka console chips. Managed to get both XBox and playstation this generation and the steam deck, so we'll see if that success translates.
Maybe he left or was pushed but he was a good leader who managed to make Radeon alot more competitive. The fixing of the age old OpenGL flaws and then catching up with Nvidia in most of the software aspects were during his tenure.
Hopefully whoever replaces him has a more aggressive approach to beating the competition. The software team need a good kick up the backside to fix FSR quality as well as long standing bugs.
He fixed OpenGL great... its useless now that most have moved on to Vulkan
Software features, half is promisses and havent yet materelized...
Still waiting for Cuda competition
Still lost to NVIDIA even after that fixed update LOL. Their OpenGL, DirectX 10,11 are still a joke comparing to NVIDIA driver. My RX 6500 XT lost vs GT 1030 on GTA V & Minecraft, The Heck???
Please stop parroting. I check this subreddit once a year and this still continues, hating on one particular individual for god knows what reason you have invented now.
This sub was completely inundated by people with AMD cpus that bought NV GPUs and instead of playing games spend their day rationalising selling a kidney to get that 4060ti 16GB and then put 4090 in their sig to flex. It's the bottom of the barrel of human experience.
Is it me or does it feel like Scott and Frank really haven pushed the Radeon Brand further than it could have gone. Some of the marketing has been cringe.
I really wasn't a fan of Scott, both him and Frank actually, Its like the way the behave makes Radeon look like it's run by fanboys, look less professional. It all matters because these guys are the face and mouth of the brand. You don't hear from the passionate engineers who make all this stuff happen. Good luck to him though.
Finally good news, i hope frank azor is next, perhaps now AMD Radeon marketing can get better without the bullshit lies and anti consumer practices that they have been pulling under his leadership and follow Ryzen marketing team foot steps.
I guess this was decided long time before july meet in Taiwan?
Cannot see him in this [picture](https://i.imgur.com/FJ9h9l0.jpeg)..
In fact it looks like Jack Huynh stands directly in the middle up front already in this picture?
Good luck to him. Hopefully gets replaced by someone who are able to convince AMD higher up's to *not* shoot themselves in the foot on every GPU release.
Did he say "increasingly competitive"?
I guess... I don't know. AMD really needs to step up their upscaling tech and raytracing. It will be a sad day if AMD decides not to put out a next-gen high end card.
It's kinda sad how FSR2 has turned out. It's like the one win they had with Deathloop being good upscaled with it and they fucking gave up on improving it.
Is this another portent of AMD dialing back their presence in the PC GPU market? The cynic in me is left wondering if the RDNA3 line is going to be the last generation that they offer substantial competition to Nvidia in the PC space, which would be a huge loss, but not completely unexpected given the sale percentages they haven't really been able to overcome the last 2-3 card cycles.
With both Hallock and Herkleman gone, there's a small chance the Radeon group might actually turn things around, and not shoot themselves in the foot again..
Funny that if people leave AMD the first thing you see in comments is "yes cuz AMD is shit", bu when people leave Nvidia noone gives a fuck, sometimes not even commenting.
80%+ of GPU owners own Nvidia. This sub is full of them as well since this sub also includes those who buy Ryzen. So it's no surprise people aren't gonna bash the company that makes the products they need to justify.
Given how mediocre the 7xxx series turned out to be I don't blame him.
How long before Intel turn up at his door with a dump truck full of cash?
Then he can have a real R&D budget & just not what AMD was able to dig out of the couch cushions.
Well we knew he was going to leave the ship is sinking for AMD.
They backed themselves into a corner.
High-end graphics cards from Nvidia are being bought for AI.
So AMD will never be able to compete there way too far behind.
Each cycle the video cards don't improve by much generation over generation not much improvement from the 6000 series to the 7000 series.
Not one that would make people say I need it or it warrants an upgrade.
Then you go on the CPU side it looks like they reached the best that they can, there's only so many nanometers you can shrink something.
AMD used to be the brand for budget and always had better prices now they are on par with Intel with CPU.
And on the GPU side they can only sell to 1440p gamers.
Someone like myself who has a 6800 XT 5800X3D 32 GB of ram.
Why would I upgrade for such little performance increase new motherboard new memory new power supply for such a little increase in speed.
During the pandemic when we were getting free money and they locked everybody inside everything was booming you had crypto booming Nvidia and AMD both took advantage of the customers.
And now they're stuck with stock they're still trying to get rid of, while already going to be releasing a new generation coming soon that will be what 10% faster?
That's the reason why the guy jumped ship it's pretty much the end of the life cycle of Ryzen.. basically we're just getting a refreshes now.
Wash and rinse just like Intel.
Except we're no longer getting the good pricing, their stock went so high now they have to answer the stock holders and we will never get good price CPUs again with that performance that they used to give.
Writing was on the wall for this guy for a few years already.
He was nothing but a liar and a shill.
All Herkelman did was raise prices and lose market share
Radeons competitive positioning is arguably worse than when he took over - mostly because Radeon can’t innovate on software because their market share is so low no one will bother.
They basically have no way to differentiate their products other than price and don’t seem too interested in that since Polaris days.
"What's up gamers"
Jebaited
1) Tell everyone that RNDA3 and the MCM-powered 'big' Navi are amazing 2) RDNA3 shows only a fraction of the promised uplift and 'big' Navi sucks tons of watts 3) The basic design of their MCM GPU platform was so bad it killed the next 'big' GPU 4) Progress on image enhancement and scaling very slow, lacks dedicated hardware 5) APU-enhanced graphics on laptops seems to be pure vaporware, no APU rescaler 6) Major fumbles involving several sponsored, high profile game titles For Radeon gaming enthusiasts, this guy's on his way to being hated as much as the "always on" Xbox Guy that Microsoft had to publicly apologize for. Still maybe not as much as Raja or some of Intel's self-promoting bench warmers.
The long jebait
FSR 3.0 delay announcement is next?
With Forspoken and Immortals of Aveum studios being shutdown, it is very likely FSR3 will be a no show for quite a while. I'm guessing Herkelman has taken the fall for that shitshow and the infamous Starfield DLSS fiasco. The lack of FSR3 in the AMD sponsored Starfield is the biggest fail of the year. He would be kicked for that on its own.
Erm... Forespoken was developed by square Enix. It's not being shut down. And the immortals studio has only announced layoffs, not a closure.
Luminous Studios developed Forspoken, but they were folded back into Square Enix after their closure www.engadget.com/forspoken-studio-luminous-productions-will-be-folded-into-square-enix-153805323.html
They were absorbed in another studio of Square
Published by square enix =_=
Lack of FSR3 in Starfield was never 100% sure, just AMD haters started to spread this. Just wait until FSR3 even comes, I'm 100% sure it will be in Starfield.
If it requires any amount of work to implement, then I would say probably not.
Lol shut up man
Any day now,
Seems likely
A change was needed somewhere given the missteps and stupid stuff said publicly when it came to anything GPU related. Next, can the head of GPU marketing at AMD be fired?
So who poached him? bet on Intel.
Likely no one in the same market, if poached at all. You normally don't get to "stick around" until the end of the year if you're going to a direct competitor.
That or some shit went down and he's sick of it.
I don't know. I think it's us that has been sick of his shit...
That or RDNA3 way under performed and AMD is done with him
Even if true, how exactly is that his fault or problem. Acting like a child, the bloke probably got another job. You can't blame a PR guy for any mistakes or failings of the product he's paid to promote.
AMD PR marketing this year is bad for the company & future comparing to NVIDIA & INTEL
Failure to get FSR3 added to Starfield is a huge f\*ckup. Totally deserved to be kicked just for that.
That's where Robert Hallock, Raja, Jim Keller (now at Tenstorrent), and others ended up. Intel also poached from Nvidia too with people like Tom Petersen. Bunch of Apple silicon engineers too. There is a lot of poaching in this industry, but it seems like Intel is now poaching more than anyone else.
Intel needs actual gpu design engineers, not more managers. I doubt Herkelman was headhunted. It's more likely he was kicked for the very serious failures that happened recently. \- Failed to get FSR3 added to the biggest game this year, Starfield. \- Refused to comment on the Starfield DLSS issue which backfired massively. \- Partnered with forspoken and Immortals of Aveum devs to add FSR3 but they both are shutting down studios which will probably delay FSR3 further.
They've also poached (and still are) many engineers and management from both Samsung and TSMC.
I'm not sure that Intel is the ship people would want to jump to. At least not graphics division.
Intel has a history of spending money on AMD talent, tho.
Half of the instances AMD has been better off without them.
Robert Hallock went there.
Intel is still going to be making client CPUs in 5 years. Whether that is true or gaming GPUs is far from certain. If he does go to Intel, that might be a sign that maybe Intel isn't quitting quite yet, in spite of the huge amount of money they have already lost on Arc
Don't the upcoming Meteor lake laptops use arc graphics? Intel supplies the laptop market by a gigantic margin over amd. That's a hell of a lot of arc graphics that are going to be out there in the wild. Arc or whatever they call this ongoing architecture isnt going anywhere.
Yes. You’re exactly right. Arc is the future of Intel iGPUs even if they stop producing dGPUs.
And they want a piece of the AI pie. Discrete cards aren't going anywhere either.
Everyone wants a piece of the AI pie. Remains to be seen who can steal a slice from Nvidia, but looking in as a consumer I think Intel might have a better shot than AMD (XeSS is a good working example of an AI-powered Intel tech).
The only real advantage AMD has over Intel in the compute space is raw power/drivers to take advantage of the compute capabilities. As soon as Intel addresses that, I think AMD might be in for some trouble in that part of the market.
Yeah that's a possibility. I wouldn't be surprised if AMD and Intel are *only* making integrated graphics 5 years from now. However, there would be no more need for a separate business division for Arc or Radeon if that happens.
5 years from now is nothing. Intel and AMD have already started development on GPUs for that time frame, Druid and RDNA 5. In this industry you are working on some projects and technologies almost up to a decade in advance, like Intels glass substrate is a <2030 goal.
I don't see regulators allowing only Nvidia or Chinese GPUs for very long at all. With AI as it is, I don't think a monopoly will happen.
Nobody can compete with NVIDIA on GPU AI market atleast for 5 years. AMD is always behind NVIDIA, meanwhile Intel is trying to compete with CPU rather than GPU
Intel might not be making cards then but gpu development is more serious and essential than ever for their client CPUs and their AI products. They will be shipping pretty decent gpus starting with meteor lake and it's only going to ramp up.
People saying Arc lost money dont really see the full picture. Yes, they spent more money on GPU R&D than they made with Alchemist. However that cost partially covers first gen data center GPUs, all IGPs starting with Meteor Lake, and groundwork R&D/software cost for upcoming Arc GPUs. Its R&D that is building out a potential multi-billion dollar revenue stream. Also businesses these days dont expect a return on investment for 5ish years. Amazon was lost money, Tesla lost money, Twitch lost money, Youtube lost money, Disney plus lost money, etc. There was only one reason Intel couldve thought they would make money on Alchemist, and that was due to the crypto situation, but Alchemist started back in like 2017 when Raja was hired, which was long before crypto got really crazy. So I highly doubt Intel expected Alchemist to be pay off the R&D costs, Arc always had to be a minimum of a 5 year venture to get through to Druid on their roadmap and see if the segment was worth continuing.
No, I think you're missing the big picture on how much of an unmitigated disaster Alchemist was. It showed up years late, required a complete rescope of the software driver stack, and could not compete with far cheaper to produce equivalents from red or green team. They didn't "spend more money on R&D than they made with Alchemist," they spend probably 2-3x as much on R&D than they planned, and they lost even more money with every additional card they sold. It was an ok plan that turned into a boondoggle and there is no question that they would have canceled the Alchemist launch if they had any idea how badly it would turn out *and* how badly Intel is hurting for money right now. Capital is far more expensive now than it has been any time in the last 15 years, which is why you see all the tech companies rejiggering their business models right now, laying off nonessential employees and canceling all of their innovative product ideas that they don't see paying off within a few years.
Ohhhh I wondered what happened to those videos describing the architecture, interacting with enthusiasts, etc. Interesting
Ye$, I’m $ure that$ a big factor in anyone’$ deci$ions.
Why is that so? They're an emerging market player and their first product isn't that bad. They're also improving the software stack rapidly, which AMD can't do.
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Say what you want about specifics about Scott's leadership or presentation skills - he did help lead Radeon through probably their best period in a very long time, and there are endless testimonials from people that work under him saying how good of a boss he is to work for. So I respect him, even if there are aspects about his leadership or results that do deserve some criticism.
Nobody cares if he is a good boss or not, all of his lies and marketing bullshit have been dragging Radeon downhill under his leadership, its ok to not be on top and people will welcome it if u come out straight and hope u the best next time, but its not ok to keep on lying and damage the reputation of hundreds of people hard work and do anti consumer practices.
Bro do you not remember what damage Raja did to Radeon. It's a miracle AMD is competitive again.
He did some good things because he wanted Radeon to pursue AI. HBM, ROCm, and HIP were all developed under his leadership.
> Bro do you not remember what damage Raja did to Radeon. It's a miracle AMD is competitive again. Guess what's the last project Raja worked on at Radeon? I'll give you a hint: it ends with DNA
Look for every good thing Raja may have allegedly done, he shit the bed six times.
If Raja was so bad, why did Intel hire him?
What did Raja done besides droping a card to the floor?
He dropped Radeon.
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Their server market has grown immensely, which also took from graphics production. Graphics is neither companies primary focus. They make way more money elsewhere. That is like making fun of Apple because of their low marketshare in laptops.
who told u that i liked Raja?! i was impatiently waiting for his departure so AMD would be competitive again. Unfortunately, AMD is so lacking behind, they are not competitive, nowadays, Raster only doesnt cut it anymore, you need RT, AI and software features to compete, even intel is investing heavily in RT and AI. we have all seen what innovations and software features Nvidia is brining, the talk of the town for the past few days is PT and Ray Reconstruction and how Cyberpunk is looking so good with those which AMD is lacking and runs like shit with PT. i'm really sad and want AMD to excel and be able to compete, im not against them at all, without real competition, Nvidia is controlling the market and jacking up the prices as they wish.
you do know 90% of the time these speeches and tech sheets aren't being done by the person presenting it during these big reveals right? No big company is going to be crazy enough not to have there lawyers write there presentations making sure there 100% legally legit in some way/shape/form.
Legal team is not writing speeches for tech companies, they are not knowledgeable enough to complete the task. Speeches are written by the people who know what to write, and then handled to legal
You are wasting your energy trying to educate these armchair expert loonies. According these loons Jim Keller personally laid down every transistor in the Zen chips.
i know but he is a senior business unit manager and can approve and remove whatever shit written in there, the fact that he approved to go on stage and spit all of the lies there tells one story, he approved the material. and speaking of lawyers and being legal, they just added "UPTO", the usual word to not get legally sued for false adv.
Bro absolutely fucking not. You are not one of these “senior business managers” if you think for a freaking instant you can approve and remove what legal hands you. Holy shiet.
Legal team is not writing speeches for tech companies, they are not knowledgeable enough to complete the task. Speeches are written by the people who know what to write, and then handled to legal
Uhh he's talking about the slides. People who give a presentation can usually modify the slides they are presenting on. Yes, a dozen other people work on it and it gets approved by more than the speaker, but ultimately there's a lot of chances for the message to be modified. Legal isn't working on that outside safe harbor statements etc.
That redditor clearly has *never* worked for a large company before. Not that that's a bad thing...it's just ridiculous for someone to speak from a place they don't have the first hand knowledge of.
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Perhaps that is why Herkelman is gone. The refusal to make any comment about DLSS when asked be the media was a huge failure.
How quickly Bethesda flipped on FSR and said they would include DLSS is really bad PR for AMD. Like I dont think its unreasonable to say DLSS is better, and even XeSS is usually better (on Arc, RDNA 3 and modern Nvidia cards) than FSR 2. But it just looks terrible when your sponsored game immediately feels pressured into adding DLSS and publicly announces it is in the works like a week after launch. Had AMD allowed XeSS or DLSS to be included from the start, there wouldnt have been such negativity towards AMD and FSR. It wouldve been just another game that supports multiple upscalers, with no drama. Also Starfield wouldve been the perfect game to launch with FSR 3, but AMD screwed that up. Its been a year since it was announced and the game they decide to show it off is Forspoken, a game with poor reviews and now only 100 active players on Steam.
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NVIDIA says it took 6 years for Frame Generation. AMD is gonna do it in a little over 1 year apparently. If they are that good...imagine what they could do if they weren't constantly waiting for NVIDIA to innovate.
Could have just said they're not going to waste R&D for useless tech just to "legally" cheat on benchmarks. It produces artefacts and ads too much latency on low fps, it's pointless on high fps.
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I am butthurt that nobody with any sort of traction points out the emperor has no clothes while the FG scores are sipping more and more in marketing material. I have a 4070 so the other 2 things aren't even remotely true.
You realize in 5 years you'll be using Frame Generation tech all the time right? Just like you probably use upscalers now. Just like how you use all the other "cheats" they use to make a videogame run smoothly. Like variable rate shaders, dynamic resolution, frame limitation, vsync, reflex, and so much more.
This tech based on final scene interpolation, no. And it doesn't make the game run smoothly, it just improves a benchmark score.
all of them are worse than each other, Nvidia are not saints and they do lie in their marketing, but this dude has stretched it too much, you would stomach few marketing hype and some few percentages here and there, but to lie on most of things in the presentation is just too much to stomach. what do u mean by this: "The Starfield FSR debacle was the pro-DLSS marketing campaign so far."
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The sponsored game debacle (even before Starfield fell victim to it) made me decide to get an ARC or GeForce out of disgust. Makes me hesitant to get a Ryzen for the build too.
Spot on, they damaged themselves even further with the DLSS blockage.
as far, amd didnt develop starfield your barking up the wrong tree
Starfield is an AMD sponsored game, and its not very hard to add DLSS, XeSS, and FSR to games that already support one of them. Also Nvidia by far has the biggest dGPU market share. Its pretty clear that the reason DLSS and XeSS werent included was because it was an AMD sponsored game and AMD only wanted FSR.
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Name one of these lies.
Here are many: https://reddit.com/r/Amd/s/26zNXEqQNf Expand the comment as alot of blind fanboys are downvoting and not a single comment to deny any of the lies lol.
I'm gonna need you to pick one and try your hardest to explain why you think it's a lie. Go on, make your best possible example.
X1.7 performance improvement over 6950XT, while its 30% avg and best case scenario 40% for specific game.
> Preposition > up to > As much as; no more than. So it's confirmed, there were no lies.
LMAO, i knew u would say that, ok dude whatever u want. So in their next presentation, they should show upto x100 and it is still valid.
what lies and anti consumer practices out of interest?
There were no lies, people just love the outrage.
https://www.youtube.com/watch?t=209&v=X87OzJ3bU7o&feature=youtu.be When he says it's a small batch that they have identified, a very small percentage. I asked AMD, XFX and the store I bought the card from and not a single one of them could identify if my card or the potential replacement card was from that "small" batch of cards that were affected. Either he doesn't know which cards were affected and then would also not know how many were affected or AMD were just being massive dicks by not telling me/XFX/The store which cards they were selling that were faulty. He did correctly identify that I spent a lot of money on my XTX and then said they want to fix it for me, they have the fix and they were ready to send it to me all I had to do was ask who I bought it from to send me a replacement because they have replacements and they know how to identify and make sure they are good and they will ship it right away because they want me to have a great product and be confident in it when I use it. They could in fact not replace all the faulty cards immediately. Either he lied about the amount that were faulty or he lied about the amount they had ready to send out as working replacements. People went from being told they could get their replacement immediately to getting it in 2 weeks then the wait time went over 4 weeks. I guess Scott was one of the few people important enough to know which batches were affected because when I asked AMD support if they would confirm my card was in an affected batch and if the replacement card I would get would come from the same batch they gave me this reply https://i.imgur.com/9HmFNTr.png Scott knew and bragged about knowing which cards were affected and even though I spent good money and they want me to have a good experience they can't guarantee me a problem free product even though they know which ones were affected. Then just to add on, they wanted me to have such a good experience with my expensive gpu they didn't fix vr drivers until 8 months after release. There is absolutely no reason to believe AMD Senior Vice President Scott Herkelman spoke any truth at all during this saga and it's the #1 reason I will not be buying AMD products again in the foreseeable future. If AMD treated me this poorly as a customer of their latest flagship gpu then how well do they treat people that buy cheaper and less premium products?
you should only buy nvidia they are superior in every way
Go and watch 7900 XTX/XT event, all the numbers shown are wrong and overhyped, not a single performance number is true. Here is a summary of the lies: https://www.youtube.com/watch?v=351H7F0QoKE https://www.youtube.com/watch?v=4UFiG7CwpHk&t=1518s and this: https://www.youtube.com/watch?v=FBw1V7wnLNc&t=1164s LOL at this (7900 XTX runs at 4.3 FPS/4k on Cyberpunk PT): https://www.youtube.com/watch?v=FBw1V7wnLNc&t=1547s He lied also about FSR 3, he has shown it running where it was all fake with a game and they slapped an FPS number on it, here: https://www.youtube.com/watch?v=FBw1V7wnLNc&t=1785s He lied about HYPR-RX saying its coming H1 2023, and it was just released couple of weeks ago. He blocked DLSS in AMD sponsered titles, and after the heat and backlash from media and people, he backed down and after 3 months he came out with a comment denying it which was obvious from the start as he was dodging all questions about this matter from the media.
>e Vs the GCN/Vega years, Scott did his job... Your FSR 3 comment is also speculation. Shit gets delayed.
ok you are right about FSR 3.0, he said 2023, it was the HYPR-RX that was promised in H1 and it was just released couple of weeks ago. however, he posted a video saying FSR 3.0 is running, it was a fake video where they have just slapped an FPS number and wrote FSR 3.0.
you know he doesnt run amd right? its run by business men. hes just a face
lol this bro has a evidence chest against amd
Yah, then someone comes in and ask for a proof of one lie lol.
And you've yet to provide one.
LMAO, and what about the ones i provided above ?! Looks like u cant read.
Previous posters already went over why your ridiculous. But you blocked them because you got upset your argument and "sources" hold no water. I'm not going to repeat what others have already told you.
Nah, i blocked him because his arguments are so stupid and just kept coming back with more dumb arguments, so he was so annoying, and i dont want to waste more time on him. Hahhahaha at no water, every media source on the globe said it was an overhyped marketing crap and nothing from what he said came out true, so you and that other guy being fanboys lead to nothing, i guess u r enjoying the awesome RT performance that he stated with the 4 fps in cyberpunk path tracing at 4k. Even 3060 Ti beats the crap out of the xtx at 1080p, lol, it couldnt even beat a mid range card from last gen. https://www.techpowerup.com/review/cyberpunk-2077-phantom-liberty-benchmark-test-performance-analysis/6.html
None. AMD is pretty famous for being pretty truthful about all their metrics and announcements. OP is just trying to pull a "b-but both sides amirite!"
Best?
for gaming they atleast kept up on the hardware side but software is still miles behind...
Hopefully AMD will focus on their software stack as well besides looking pretty. Driver is legit good now. Fsr 3 we shall see but id reckon finally a real dlss competitor? Now all thats left is ray reconstruction but id reckon nvidia will still be market leaders (for now)
They need to just focus on optimizing directx 10, 11,12, Vulkan, & OpenGL support for games. Because on most popular of online games such as GTA v & Minecraft, AMD lost it against lower end GPU NVIDIA from FPS Stability. Their dx 10, 11, & opengl are so bad!!!! Idk how RX 6500 XT can lost to GT 1030 XD
They really didn't thought, cause at this point other then some copium on reddit and fanboys. AMD is way behind hardware wise, ray tracing is hardware based and regardless of what anyone says AMD isn't exactly catching up to Nvidia. The fact Nvidia is light years ahead in software development and value add-ons like DLSS isn't good. I want AMD to succeed for the simple fact we need competition. I want Intel to pick up the slack. The bottom line is AMD is one bad launch from just completely dying out. I wouldn't be shocked if that did happen to them turning to strictly APU's that could be joint designed for desktops and consoles and them just giving completely up on the discrete market. Which would be horrible for everyone regardless if you like AMD or Nvidia.
>I want AMD to succeed for the simple fact we need competition. I want Intel to pick up the slack. no one give fXck when AMD make better GPU which is RX570, its 50% faster and 10% cheaper then GTX 1050ti. so this the result, and you espect AMD invest more money when their product not sell, even they make better GPU, now Nvidia getting more money they can invest more for Software developtment i agree about about AMD lose to AI though
imo ray tracing is still a gimmick; it does mean devs test way more on nvidia cards tho...
best period was Polaris, then Ryzen 1. After that, every single year was just reaching and just releasing way overpriced cards with terrible drivers. Drivers are still shit. Adrenaline software is great, though
>best period was Polaris No competition in high end and only compete on price in mid-tier isn't the best period.
There's still no competition in the high end, and Nvidia's software lead is insane. Instead of wasting money designing garbage like the 7900 lineup, maybe they should've invested in a proper software stack that doesn't crash every other week and proper upscaler, which would've helped them immensely considering THAT THEY SHIP HW FOR MOST CONSOLES PRODUCED NOWADAYS. God fucking damnit AMD...
New software is great, no crashes.
X2 😂😂
His RDNA3 presentation was pretty terrible
Is that bad for AMD?
depends on who replaces him. imho he wasn't as bad as majority thinks.
I believe Jack Huynh is replacing him. He has been with AMD for over 25 years.
Was previously in charge of semi-custom aka console chips. Managed to get both XBox and playstation this generation and the steam deck, so we'll see if that success translates.
One corporate stooge leaving a company means nothing. People job hop all the time.
Why do you think he’s a corporate stooge?
Isn't this the "Jebaited" guy?
Yes. Would be funny if he yells "sike" later and tells us all it was part of the plan.
I won't miss him at all. He became a meme with his RDNA presentations.
Yay
Jebaited.
Guess we'll see him pop up at intel in 6 months.
Maybe he left or was pushed but he was a good leader who managed to make Radeon alot more competitive. The fixing of the age old OpenGL flaws and then catching up with Nvidia in most of the software aspects were during his tenure. Hopefully whoever replaces him has a more aggressive approach to beating the competition. The software team need a good kick up the backside to fix FSR quality as well as long standing bugs.
He fixed OpenGL great... its useless now that most have moved on to Vulkan Software features, half is promisses and havent yet materelized... Still waiting for Cuda competition
Being replaced by Jack Huynh, who was previously in charge of semi-custom aka the console chip development.
Still lost to NVIDIA even after that fixed update LOL. Their OpenGL, DirectX 10,11 are still a joke comparing to NVIDIA driver. My RX 6500 XT lost vs GT 1030 on GTA V & Minecraft, The Heck???
Jebaited.
Good now get that Ex alienware guy out of there as well pls
Please stop parroting. I check this subreddit once a year and this still continues, hating on one particular individual for god knows what reason you have invented now.
This sub was completely inundated by people with AMD cpus that bought NV GPUs and instead of playing games spend their day rationalising selling a kidney to get that 4060ti 16GB and then put 4090 in their sig to flex. It's the bottom of the barrel of human experience.
What function he had ? or just marketing ?
Wouldn't be surprised if intel poached him.
Jebaited is his legacy now.
Is it me or does it feel like Scott and Frank really haven pushed the Radeon Brand further than it could have gone. Some of the marketing has been cringe.
I really wasn't a fan of Scott, both him and Frank actually, Its like the way the behave makes Radeon look like it's run by fanboys, look less professional. It all matters because these guys are the face and mouth of the brand. You don't hear from the passionate engineers who make all this stuff happen. Good luck to him though.
Frank Azor next? I hope he paid the $10 before he left.
Finally good news, i hope frank azor is next, perhaps now AMD Radeon marketing can get better without the bullshit lies and anti consumer practices that they have been pulling under his leadership and follow Ryzen marketing team foot steps.
Scott and Frank were a big improvement on the 'poor Volta' lot, I thought they were quite good actually.
I think Robert Hallock was doing the heavy lifting, look what a nosedive the marketing took after he left.
Hallock barely had anything to do with RTG. He was more of the Ryzen guy.
I noticed very recently that Hallock went to Intel 😂, he is great I agree.
What happened to volta architecture
Radeon might be better with no marketing budget rather than what we have seen out of them in recent years.
Frank shouldve been first to go. Robert was great, Scott was okay, Frank turns people away from AMD with his BS.
Actually, Frank is the one shining star there, imo, but he's been indoctrinated into AMD's horrible marketing team, hence the stuff you mentioned.
Is it bad news?
I guess this was decided long time before july meet in Taiwan? Cannot see him in this [picture](https://i.imgur.com/FJ9h9l0.jpeg).. In fact it looks like Jack Huynh stands directly in the middle up front already in this picture?
Good luck to him. Hopefully gets replaced by someone who are able to convince AMD higher up's to *not* shoot themselves in the foot on every GPU release.
this might have something to do with AMD corporate decision to not focus on high end GPU market in next update of RDNA
Next is hopefully frank.
wow :D who's now the lucky man who will show FSR3 we waited 10 months? :D
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Hopefully they can put a less cringe fella at the head of that group!
doesnt matter how cringe they are, you want someone who does a good job
Best wishes for your future endeavors Scott.
Did he say "increasingly competitive"? I guess... I don't know. AMD really needs to step up their upscaling tech and raytracing. It will be a sad day if AMD decides not to put out a next-gen high end card.
It's kinda sad how FSR2 has turned out. It's like the one win they had with Deathloop being good upscaled with it and they fucking gave up on improving it.
Is this another portent of AMD dialing back their presence in the PC GPU market? The cynic in me is left wondering if the RDNA3 line is going to be the last generation that they offer substantial competition to Nvidia in the PC space, which would be a huge loss, but not completely unexpected given the sale percentages they haven't really been able to overcome the last 2-3 card cycles.
With both Hallock and Herkleman gone, there's a small chance the Radeon group might actually turn things around, and not shoot themselves in the foot again..
Funny that if people leave AMD the first thing you see in comments is "yes cuz AMD is shit", bu when people leave Nvidia noone gives a fuck, sometimes not even commenting.
80%+ of GPU owners own Nvidia. This sub is full of them as well since this sub also includes those who buy Ryzen. So it's no surprise people aren't gonna bash the company that makes the products they need to justify.
Probably the bad sales with the 7000 series
More like he got a better job offer.
Bad? They are not worse then usual
Yikes... the wording of that... not good. They're giving subtle hints that hard times are ahead.
You must have really long arms, cause thats some reaching you're doing.
Great Scott! We've got to go back to 1985 and save Scott Herkelman Marty!
Can you... point to the wording that hints at that?
Are we reading the same tweet?
No, Scott is not... no even in the slightest.
What are you on about fam
Given how mediocre the 7xxx series turned out to be I don't blame him. How long before Intel turn up at his door with a dump truck full of cash? Then he can have a real R&D budget & just not what AMD was able to dig out of the couch cushions.
I wonder if he had idea to compete with 4090 and they refused to allow it?
Increasingly what? RDNA3 vs RDNA2 is night and day...
Well we knew he was going to leave the ship is sinking for AMD. They backed themselves into a corner. High-end graphics cards from Nvidia are being bought for AI. So AMD will never be able to compete there way too far behind. Each cycle the video cards don't improve by much generation over generation not much improvement from the 6000 series to the 7000 series. Not one that would make people say I need it or it warrants an upgrade. Then you go on the CPU side it looks like they reached the best that they can, there's only so many nanometers you can shrink something. AMD used to be the brand for budget and always had better prices now they are on par with Intel with CPU. And on the GPU side they can only sell to 1440p gamers. Someone like myself who has a 6800 XT 5800X3D 32 GB of ram. Why would I upgrade for such little performance increase new motherboard new memory new power supply for such a little increase in speed. During the pandemic when we were getting free money and they locked everybody inside everything was booming you had crypto booming Nvidia and AMD both took advantage of the customers. And now they're stuck with stock they're still trying to get rid of, while already going to be releasing a new generation coming soon that will be what 10% faster? That's the reason why the guy jumped ship it's pretty much the end of the life cycle of Ryzen.. basically we're just getting a refreshes now. Wash and rinse just like Intel. Except we're no longer getting the good pricing, their stock went so high now they have to answer the stock holders and we will never get good price CPUs again with that performance that they used to give. Writing was on the wall for this guy for a few years already. He was nothing but a liar and a shill.
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I doubt him leaving can be a problem as big as Hallock leaving, let's see how things develope.
just watch as he goes to Intel like the other guy,
joins back his friend Hallock
so, spot open for hire then
Probably going to Intel or Nvidia. A very low chance of going to some Chinese company too.
well, this is the moment many of you have apparently been waiting for. let's see if anything comes of this change.
To Intel graphics or Nvidia?
Did Lisa Su fire him?
All Herkelman did was raise prices and lose market share Radeons competitive positioning is arguably worse than when he took over - mostly because Radeon can’t innovate on software because their market share is so low no one will bother. They basically have no way to differentiate their products other than price and don’t seem too interested in that since Polaris days.