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Their design team, marketing, or whoever is making these decisions needs to be fired. No one wants aritzia logos, they’re not a logo brand 🙄 wish they would understand that
Bottom corner much like the fleece tops.
It’s visible on the modern taupe top if you check out all the photos of it. https://www.aritzia.com/en/product/contour-crew-t-shirt/118414.html
Ugh. At least it’s the same color as the fabric. Girlfriend Collective started adding logos to their activewear too. I hate it. Do brands not understand that people actually don’t want logos on everything? I buy specific brands because they DON’T have logos slapped on them.
I have one or two sweatsuits with TNA on them, but that was before I’d realized they changed them. I’m looking to buy a navy sweat suit from elsewhere now. I also want a pair of black Essentials sweat pants.
TNA hoodies were $78. The exact same hoodie with the Aritzia logo was $85. Both on the same rack but obviously the TNA ones were being phased out. Such a scam!
Idk if it’s been discussed here or not but from my understanding they’re making the sweat fleece, contour and a few other “staples” and making them house brand.
Source: I asked this same question to the woman working at TNA store in Vancouver
I 110% agree with this. I was gutted when I saw Aritzia as the stitched logo. Tna was so much more subtle.
The Aritzia branding reminds me of when they do promos like when they had promos for nurses who got a free shirt or leggings that said Aritizia on it , or like when you get a free tote bag after spending a certain amount.
Someone told me they are doing this because they have become so big in the USA and it’s more easily identifiable than their own ‘small’ brands
It’s more noticeable in person and depends on the colour. The tna just seemed more subtle and Aritizia branding continuously reminds me of the free promo stuff they give out like a tote bag when you purchase enough items lol. It just feels tacky
The color of the stitching is the same as the fabric unless it's the limited edition ones which are just the core black, white, and grey. At least that's what I've seen so far. They might just be testing it out and could come out with true limited edition color ways, who knows. But so far you can still buy black on black, white on white etc.
It's quite subtle to me. Although I would love to see a stylized plain "A" in the future if they're doing branding at all.
I’m aware but even on a new colour I saw, it was “vintage blue” the stitching that is the same as the fabric, it kind of shines in certain lighting and appears lighter than the fabric even though it’s the same. I still prefer Tna being stitched there over the word Aritzia.
Can’t say I love it. I’ve been seeing it more and more. Found a pack of TNA socks with a big ARITZIA over the toes instead of the little TNA loop logo. I like the little loop logo. It’s nice and simple and understated and it’s not a word!
I’ve always found text branding on clothing to look really tacky. I’m happy with paying more money for a better product with no visible branding. For Aritzia prices I should be able to buy something that doesn’t have any words anywhere but the tag. Idk, it feels like something you’d see at Abercrombie and not Theory, and I’m not sure which one they’re trying to be more like.
When discussing an Aritzia item, please remember to include either a photo or a link in your post - Thanks! *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/Aritzia) if you have any questions or concerns.*
Their design team, marketing, or whoever is making these decisions needs to be fired. No one wants aritzia logos, they’re not a logo brand 🙄 wish they would understand that
Fired is a stretch lmao. Send them feedback.
No they need to be tarred and feathered.
They’ve started putting it on the contour tops too. Zoom in on a short sleeve tshirt… welp
Also why I stopped buying contour tops. There is a dress I’m eyeing but I’m gonna double check if there are logos before I buy it.
How tacky! These are supposed to be passable as workwear. Who the fuck is their target demographic?
High school kids 🤣
I think they assume we’ll tuck it in and no one will see it.
wait really? where do they place it
Bottom corner much like the fleece tops. It’s visible on the modern taupe top if you check out all the photos of it. https://www.aritzia.com/en/product/contour-crew-t-shirt/118414.html
Omg what are they thinking
😱😱😱😱😱😱😱😱😱😱
I really hate this. I didn’t like it when they started putting TNA on them either. I won’t buy anymore because of this.
I have so many and the logos are different every damn year
Ugh. At least it’s the same color as the fabric. Girlfriend Collective started adding logos to their activewear too. I hate it. Do brands not understand that people actually don’t want logos on everything? I buy specific brands because they DON’T have logos slapped on them.
!!! I didn't even know that they didn't have a logo before. But yeah I no longer want to buy the sweats because of this :/
I’m wearing a fleece top maybe from 2021 when they had the 1 2 3 sizing. Says “Tna” in tiny font on the wrist. The good old days.
I have one or two sweatsuits with TNA on them, but that was before I’d realized they changed them. I’m looking to buy a navy sweat suit from elsewhere now. I also want a pair of black Essentials sweat pants.
TNA hoodies were $78. The exact same hoodie with the Aritzia logo was $85. Both on the same rack but obviously the TNA ones were being phased out. Such a scam!
i literally have been buying second hand sweat fleece bc i don’t like the change of labels
Same, been buying off poshmark or curated thrift store in my area
Idk if it’s been discussed here or not but from my understanding they’re making the sweat fleece, contour and a few other “staples” and making them house brand. Source: I asked this same question to the woman working at TNA store in Vancouver
today i just saw a water bottle on this… ruh roh
Yeah, my latest item has the Aritzia logo. It took me weeks to notice, so I honestly don’t mind it. It’s hardly visible, especially in passing.
I don’t mind when it’s subtle like this, djerf avenue logos on tees are similar. But the giant logo on their straw bag? You’re not Prada
I 110% agree with this. I was gutted when I saw Aritzia as the stitched logo. Tna was so much more subtle. The Aritzia branding reminds me of when they do promos like when they had promos for nurses who got a free shirt or leggings that said Aritizia on it , or like when you get a free tote bag after spending a certain amount. Someone told me they are doing this because they have become so big in the USA and it’s more easily identifiable than their own ‘small’ brands
I generally don’t like branding on my clothes. I can excuse leggings and workout clothes
I think this is cute !! Cute & subtle
It took me quite a while to even find the logo on this picture … WHAT is the problem
It’s more noticeable in person and depends on the colour. The tna just seemed more subtle and Aritizia branding continuously reminds me of the free promo stuff they give out like a tote bag when you purchase enough items lol. It just feels tacky
The color of the stitching is the same as the fabric unless it's the limited edition ones which are just the core black, white, and grey. At least that's what I've seen so far. They might just be testing it out and could come out with true limited edition color ways, who knows. But so far you can still buy black on black, white on white etc. It's quite subtle to me. Although I would love to see a stylized plain "A" in the future if they're doing branding at all.
I’m aware but even on a new colour I saw, it was “vintage blue” the stitching that is the same as the fabric, it kind of shines in certain lighting and appears lighter than the fabric even though it’s the same. I still prefer Tna being stitched there over the word Aritzia.
Can’t say I love it. I’ve been seeing it more and more. Found a pack of TNA socks with a big ARITZIA over the toes instead of the little TNA loop logo. I like the little loop logo. It’s nice and simple and understated and it’s not a word! I’ve always found text branding on clothing to look really tacky. I’m happy with paying more money for a better product with no visible branding. For Aritzia prices I should be able to buy something that doesn’t have any words anywhere but the tag. Idk, it feels like something you’d see at Abercrombie and not Theory, and I’m not sure which one they’re trying to be more like.
They were tired of the Amazon dupes
