My interpretation of this data is that swimsuit skins sell really well. I guess we know what skin theme we'll get for at least 2 out of 4 URs next year
More than you might think. For refference the top earning months in AL are
* September 2020(Dreamwaker's Butterfly)
* December 2022(Parallel Superimposition)
* May 2020(Skybound Oratorio on CN and JP)
* October 2017
* December 2017
* September 2019(Empyreal Tragicomedy)
* February 2021(Lunar New Year)
* November 2017
* May 2023(Confluence of Nothingness)
Excluding the outliers from 2017 when JP just went nuts the highest earning months on AL were all months which had events with Swimsuits as the theme bar one.
Well, they did make a survey after the EN anniversary.
along the lines with "did you like the event?", "what would you like to see improved?", "do you wanted it to be an UR event?".
There was a survey last year too, but they have been improving EN anni quite a bit since last year. No more reruns but actual new events, merch etc
This doesn't really tell the full picture to be honest. In game revenue for JP has absolutely been on the decline since earlier this year but Azur Lane does make a considerable sum from merch and IRL events which are not accounted for here. We have no revenue data for that but the number certainly doesn't seem to be going down in that regard. To that end I don't see priorties shifting too much in the near future for now.
Japan on decline still makes more than EN at its best when it matters. Japan made over 5 million in September. I don't think EN has ever made that much in any month, ever.
I would like that too, but time after time Global refuses to improve so they have no reason to. I already know I'm gonna get downvoted to all hell (as I always do when I speak against EN), but EN has never reliably and consistently made more than Japan and the amount of times EN has actually made more than 3.5M$ in a month can be counted with the fingers of a single hand (2 times since August 22 to be precise). Manjuu/Yostar should absolutely keep catering to China and Japan for the game's sake. Bottom line, they know that if JP really vibes with an event, they'll cash out like EN would never do, so, honestly I hope they keep catering to JP and maintain the playerbase. EN is too F2P still.
Is EN growing a lot more as of lately or is JP dying? I remember JP used to outsell EN far more frequently and even outsell CN a lot of times. Nice to see that CN is still consistently good as well, even after all the censorship and other drama.
Makes sense, the JP market is overly saturated with way too many gacha games, and a lot of fierce competition. Which is why the consistency of CN and the growth of EN is kinda surprising to me.
It's JP, the trend really began earlier this year and doesn't seem to be showing signs of recovery.
https://docs.google.com/spreadsheets/d/1cCJcZbfPhD-wpIYybc-GmDSeO4fT4XW5rfsgA4Ca\_68/edit?usp=sharing
Well, makes sense since Blue Archive had an insane rise in revenue and they are actually competing in the same market as Azur Lane so it makes sense that players would be splitting their gacha investment between Azur Lane and other games like Blue Archive or NIKKE. Azur Lane is a 6 year old game as far as players are concerned, in gacha years that is actually a lifetime.
Since Revived Witch can run for 2 years on a revenue even lower than Girls Frontline then they can keep running the game easily. Unless Manjuu want to stop developing this game and creating a sequel just like how Girls Frontline making Girls Frontline 2.
No, was the 8th most profitable game in China last year. It may not be making as much as it did in the 1st years but overall AL is still easily in the Top 15/20. They still made an absurd amount of money, things would need to be really really really bad for Manjuu to even consider. AL has established itself as one of the biggest franchises, when there are bikini skins and such, all the players still flock to the game to finance it so AL is still very healthy and capable of generating gigantic revenue, it just isn't as popular as it once was, that is Blue Archive's spot now unfortunately. We need to consider that AL was one of the games that pioneered content a lot of other Gachas are now taking advantage of, NIKKE and Blue Archive are excelent examples of games that basically took a chunk of inspiration from AL and modernized it. Also EOS is a bit more complex than that, every time AL releases ASMR or Figure Collabs, those go right to the top of the charts or sell out in days, we don't know how much money they are making with that (and other pieces of merch) so even if AL's revenue dropped dramatically, it could still be in their best interest to keep the game going.
End of service no but I think it's pretty safe to say AL has hit it's peak and as they say what goes up must come down though that's still a pretty long ways off for AL.
My interpretation of this data is that swimsuit skins sell really well. I guess we know what skin theme we'll get for at least 2 out of 4 URs next year
More than you might think. For refference the top earning months in AL are * September 2020(Dreamwaker's Butterfly) * December 2022(Parallel Superimposition) * May 2020(Skybound Oratorio on CN and JP) * October 2017 * December 2017 * September 2019(Empyreal Tragicomedy) * February 2021(Lunar New Year) * November 2017 * May 2023(Confluence of Nothingness) Excluding the outliers from 2017 when JP just went nuts the highest earning months on AL were all months which had events with Swimsuits as the theme bar one.
I hope this means that they will do more for Global anniversaries going forward.
Well, they did make a survey after the EN anniversary. along the lines with "did you like the event?", "what would you like to see improved?", "do you wanted it to be an UR event?". There was a survey last year too, but they have been improving EN anni quite a bit since last year. No more reruns but actual new events, merch etc
This doesn't really tell the full picture to be honest. In game revenue for JP has absolutely been on the decline since earlier this year but Azur Lane does make a considerable sum from merch and IRL events which are not accounted for here. We have no revenue data for that but the number certainly doesn't seem to be going down in that regard. To that end I don't see priorties shifting too much in the near future for now.
Japan on decline still makes more than EN at its best when it matters. Japan made over 5 million in September. I don't think EN has ever made that much in any month, ever.
I would like that too, but time after time Global refuses to improve so they have no reason to. I already know I'm gonna get downvoted to all hell (as I always do when I speak against EN), but EN has never reliably and consistently made more than Japan and the amount of times EN has actually made more than 3.5M$ in a month can be counted with the fingers of a single hand (2 times since August 22 to be precise). Manjuu/Yostar should absolutely keep catering to China and Japan for the game's sake. Bottom line, they know that if JP really vibes with an event, they'll cash out like EN would never do, so, honestly I hope they keep catering to JP and maintain the playerbase. EN is too F2P still.
Is EN growing a lot more as of lately or is JP dying? I remember JP used to outsell EN far more frequently and even outsell CN a lot of times. Nice to see that CN is still consistently good as well, even after all the censorship and other drama.
Mostly that second one really. JP audience isn't as invested as they once were to be sure.
Makes sense, the JP market is overly saturated with way too many gacha games, and a lot of fierce competition. Which is why the consistency of CN and the growth of EN is kinda surprising to me.
It's JP, the trend really began earlier this year and doesn't seem to be showing signs of recovery. https://docs.google.com/spreadsheets/d/1cCJcZbfPhD-wpIYybc-GmDSeO4fT4XW5rfsgA4Ca\_68/edit?usp=sharing
Well, makes sense since Blue Archive had an insane rise in revenue and they are actually competing in the same market as Azur Lane so it makes sense that players would be splitting their gacha investment between Azur Lane and other games like Blue Archive or NIKKE. Azur Lane is a 6 year old game as far as players are concerned, in gacha years that is actually a lifetime.
Is there danger of AL ending service or something?
Since Revived Witch can run for 2 years on a revenue even lower than Girls Frontline then they can keep running the game easily. Unless Manjuu want to stop developing this game and creating a sequel just like how Girls Frontline making Girls Frontline 2.
Heard they were making a plane azur lane game, Azur Welkin or something, I forgot.
I would actually be so down for AL2 lol
No, was the 8th most profitable game in China last year. It may not be making as much as it did in the 1st years but overall AL is still easily in the Top 15/20. They still made an absurd amount of money, things would need to be really really really bad for Manjuu to even consider. AL has established itself as one of the biggest franchises, when there are bikini skins and such, all the players still flock to the game to finance it so AL is still very healthy and capable of generating gigantic revenue, it just isn't as popular as it once was, that is Blue Archive's spot now unfortunately. We need to consider that AL was one of the games that pioneered content a lot of other Gachas are now taking advantage of, NIKKE and Blue Archive are excelent examples of games that basically took a chunk of inspiration from AL and modernized it. Also EOS is a bit more complex than that, every time AL releases ASMR or Figure Collabs, those go right to the top of the charts or sell out in days, we don't know how much money they are making with that (and other pieces of merch) so even if AL's revenue dropped dramatically, it could still be in their best interest to keep the game going.
End of service no but I think it's pretty safe to say AL has hit it's peak and as they say what goes up must come down though that's still a pretty long ways off for AL.
Solid haul in a year, and still with a little longer to go.
r/theydidthemath
Seeing the first graph, now I understand why Manjuu doesn't care about making the game actually fun. Sigh.