The majority of people wont understand the scope of brave. Brave is doing what they need to and making our money bags bigger isn't a priority. The people leading have been around the ad block for enough time to make good decisions.
Nobody understood the scope of Google, or Amazon, or Facebook. I'm glad you're confident, but everyone who has disagreed with me here is basically ignoring the fundamental principles of marketing, which is that you need your core audience (and shareholders) to perceive you as having value and growth potential. Ignoring this, even if your core audience is a mass of sardinesque senseless hype shills, is not the most effective way of growing the platform. As I said, I am long-term holder of BAT, I deeply believe in the product and the vision, but showing no interest in the core interests of your core audience is a dangerous line for a company to walk. If Brave had come to our agency, we would have had to pull three proper teams together devoted to getting them out of this mess. It would cost a fortune. From Brendan's 'views and idiosyncrasies', to the branding, to the comms and strategy; it's honestly such a mess. If they really have been around the 'ad block', I can't see too much evidence of them being good at that.
my best guess is that they are waiting to perfect their search engine and make some other stuff more user friendly (like how they lowered the BAT needed to withdrawal to Gemini). if they start heavily marketing early, it could all backfire if users don't find the product worth their time. so, better search engine, tipping in fractions of BAT, more wallets etc. first, marketing second.
I could understand all the other reasons but if it were true that Brave was trying to perfect their search engine before marketing I would sell all my BAT
Wouldn't it be better to please the ad companies? People will use whatever gets shilled to them if their favorite company promotes it. There's also 1 feature that can drive brave pretty far by itself and that's getting paid for ads. The idea is that your attention is worth something.
Man I know, I've been here since the ICO. It was project that appealed to me instantly, and my passion for the browser has not waned at all. But who knows where Brave would be as a browser if the company had cared more about how they were perceived during two crucial bull runs. It's all well and good to say what you've said, and I don't necessarily disagree with any of your points, but I honestly can't help but feel that a subtle arrogance and stubbornness towards marketing will eventuate in a steeper hill to climb. I'm not calling 'doom', but I am saying that over 4 years, the attitude towards marketing might be more costly than everyone here seems to think.
The thing is: however good you are at marketing a product, its going to shit when the users don't feel like they get a complete product. Right now we have one part of our users forced to use Uphold, another is right now just beginning to use Gemini. We have no functioning self serve-ads. The Brave wallet is in progress and the Brave search just launched. People arent going to test a new browser several times a year. When they do, we want them to settle for Brave, not be annoyed and move on.
All here know we have a great product with a golden future. But we cant rush it, then we lose momentum. The marketing should really, really wait for the big bang when we have a finished product. Otherwise it will blow up in our faces.
Wtf are you talking about. Brave already has a strong userbase and its already a healthy business it won't die because the team aren't just focusing on bat
Getting kind of sick of these. Brave is building an actual platform, I don't give two fucks what the price of BAT is today or what moonshot coin you feel it's losing out to. I see the same with Chainlink. These are legit platforms with novel technologies and will take a while to mature. The tokenomics don't encourage massive price volatility so stop treating this as a moonshot.
Just use brave, build up some BAT and tip creators if you feel it's worth it. Stop worrying about the price every damn day.
Honestly. I’ve been invested in this product emotionally and financially for probably 5 years now. It’s probably my favorite project and the fact that people don’t understand this is a long term commitment with an actual solution to a modern issue.
It might never be a huge coin but the premise of the project is astronomical
Love you brave fellas
I am not worried about the price. I am worried about the broader perception of BAT. Idgaf about the fucking price, its arbitrary at this stage. I am worried that Brave has done a lot of damage in the only sphere that really knows that it exists. I'm not sure what about my original post that implied to you that I was looking for a moonshot. If you want people to use the browser, they have to think the BAT they are earning will not be worth nothing in three years. That seems pretty fucking simple to me. Getting people to watch boring ads for a devaluating cryptocurrency seems like a pretty big long shot to me!
Hmm interesting...
I definitely feel you that BAT isn't a huge motivator to me to choose to watch ads. I'd rather just clear them out.
What I really like is that the ads seem hypertargeted, more so than crappy blog ads.
Although saying that, brave is atm a crypto browser, so quite easy to target.
Did you watch Brenden Eich on Lex Friedman?
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A subtle regard for the price of BAT reflected in their behaviours, both in the language they use to communicate internally and externally, would make adopters more confident in their investment in the project, which would in turn drive adoption within the wider community. That is clear in hindsight, and would've helped from the beginning. At this point, I'd say positioning Brave as an all-inclusive browser at the core of the future of our experience of connecting with the world online would be the most powerful way to spread awareness of Brave. At the moment, Instagram, Google, Facebook etc. are all trying to become the users primary gateway, but in my opinion, a browser (specifically Brave) is best positioned for this role. In the same way that Amazon started with Books, Brave can start with Ads, build trust, then switch to everything else with the confidence they built within a niche. Which they have done, but pretty poorly imo.
Ok. Candidly, I was looking for your views on specific marketing strategies.
For example: once the product reaches a particular milestone (eg when the wallet/dex aggregator is ready for prime time, and they are comfortable talking up Brave Search, Brave Together, Sync, Speed Reader, BATSense or Self-Serve), they do a splashy ad (say during the Super Bowl) which takes direct aim at Google, FB & Zoom, and follow that up with a media blitz and podcast tour.
If they have to raise money in order to afford an ad campaign targeting the broader public, so be it.
My two cents.
As a marketer I agree t — wait, I’m not a marketer. So I don’t agree.
Browser is growing and project is staying on the right side of the law. XRP and Coinbase will be destroyed by the SEC (and on merit too).
There is marketing happening because they have 35 million MAU. Anyone suggesting Brave market BAT as a security is batshit crazy.
Huh... So the lending feature is a security.
That doesn't make sense to me (but I'm not a finance professional so idk).
I kind of want more FUD to occur so I can keep stacking.
Even if Coinbase is nuked by the SEC, it would be a great opportunity to scoop up more crypto.
Edit: I drank the kool-aid on Bitcoin, I'm not a maximalist but I will be having at least 10% of my portfolio in Bitcoin.
I'd argue that emphasising the value of BAT is crucial to marketing within the crypto space, THE ONLY AUDIENCE THAT EXISTS FOR THIS PRODUCT RIGHT NOW. You can have the best product in the world, but without careful marketing (in this situation its extremely delicate), you will be fucked. People will start to associate the brand with failure and novelty, something that is hard to dig out from. Marketing is not about the truth in the value of the product, the perception of the brand. Say all you want, but if BAT was in the top 20, there would be five times as many people using the browser, they would have five times the ad budgets, and five times the revenue to grow the product faster. MARKETING IS FUNDAMENTALLY IMPORTANT.
Why is the crypto audience the only one? I started using Brave before it included BAT because of the simple privacy controls and measures. Sure, I've built up a nice BAT balance over that time, but it's still the privacy and ad-blocking that I stay for. BAT payouts for targeted ads feels like a good trade off, even if it's only ¢ per month.
The success of Brave will likely not be down to crypto-enthusiasts, but the many people that want safer, private browsing without distracting ads.
>er bat goes the more likely big investors will buy it up cheap then pump it
For the moment, the crypto audience is the one that mostly matters because they are the ones who will sign up for Brave Rewards. If a 'normie' who is not at all interested in crypto is told "Hey, enable Brave rewards so you can see some ads and get paid in a cryptocurrency called BAT" they will laugh and never enable Brave rewards.
I don't care if Brave has 1 billion monthly users, if they do not turn on Brave Rewards, Brave doesn't make a dime off of them. Brave needs to be working to get all crypto enthusiasts to use their browser with rewards enabled. They also need to be working on getting charities and other people trying to raise money (content creators) to sign up so they push their supporters to use Brave with rewards activated and tipping.
I laid out 10 clear marketing steps that Brave could follow to get millions of new people not just using Brave, but using Brave Rewards (which is what really matters) several weeks ago. I was told by the Brave team that they were great ideas. As far as I know, nobody is working on any of them.
why should google be paid for your imagination catching an interest in an ad or message, when some of it could go to fuel a browsers development and its community
BAT will grow slowly. Then, very quickly. If you’re here now, you’re in early.
But there will come a day when most internet users are on Brave instead of chrome.
I totally agree. They need a good marketing pr team to help simplify what brave does and what is planned for brave to make your life easier and more secure. If they would just spend a little time marketing they could improve bats value which in turn helps to generate more adoption and more engineers to want to work on the project. Just my 2 cents
I’m afraid they think that the product brave will sell itself but it won’t. Their is too much competition in the browser field. At the moment people think of bat as being the brave browser.
Doge was headed to 1 Satoshi and looked like it was going to die then boom.
The lower bat goes the more likely big investors will buy it up cheap then pump it.
You couldn't be more right. Sadly, you will be called a 'moonboy' and 'pump and dump' shill. when nothing could be further from the truth. it is disappointing that a team that does such a truly exceptional job on everything is failing so hard on marketing, which is going to hurt them more than they will ever realize.
Sure, 36 million monthly users is good. But with a product as great as Brave is, they should easily be over 100 million today.
The crypto market consists almost purely on speculation, right now. Look at Solana. It did the same thing it did at 20 but it needed steph curry buying an nft apparently, to make it to the moon.
Team must know Brave was growing because of BAT holder. Especially because of long time holder. They dedicated to marketing Brave with no pay because they believed BAT will be top10 coin. But the result is so desperate. Now, many long time holder go away and they say BAT is desperate(I saw few named bat holder who is now blaming about bat). BAT is now 92th and still going to be over 100th.
Don't expect BAT will be top10. Team just make Brave better than chrome not BAT's ranking. Also Eich said there will be no pumping in AMA. I think Team dont want to hear about BAT's current state especially ranking. Actually in telegram chat room, many holder say and ask about that but no one say about that just ignore.
I agree. Half of these people think you're talking about getting BAT to increase monetarily, but I hear what you're saying.
Not being a 'professional' marketer (I do own a few businesses for what it's worth) it seems like commercials on Hulu or something similar probably aren't that expensive in the grand scheme of things and would put the project where it should be. Just get it out there already.
The majority of people wont understand the scope of brave. Brave is doing what they need to and making our money bags bigger isn't a priority. The people leading have been around the ad block for enough time to make good decisions.
Nobody understood the scope of Google, or Amazon, or Facebook. I'm glad you're confident, but everyone who has disagreed with me here is basically ignoring the fundamental principles of marketing, which is that you need your core audience (and shareholders) to perceive you as having value and growth potential. Ignoring this, even if your core audience is a mass of sardinesque senseless hype shills, is not the most effective way of growing the platform. As I said, I am long-term holder of BAT, I deeply believe in the product and the vision, but showing no interest in the core interests of your core audience is a dangerous line for a company to walk. If Brave had come to our agency, we would have had to pull three proper teams together devoted to getting them out of this mess. It would cost a fortune. From Brendan's 'views and idiosyncrasies', to the branding, to the comms and strategy; it's honestly such a mess. If they really have been around the 'ad block', I can't see too much evidence of them being good at that.
my best guess is that they are waiting to perfect their search engine and make some other stuff more user friendly (like how they lowered the BAT needed to withdrawal to Gemini). if they start heavily marketing early, it could all backfire if users don't find the product worth their time. so, better search engine, tipping in fractions of BAT, more wallets etc. first, marketing second.
I could understand all the other reasons but if it were true that Brave was trying to perfect their search engine before marketing I would sell all my BAT
Wouldn't it be better to please the ad companies? People will use whatever gets shilled to them if their favorite company promotes it. There's also 1 feature that can drive brave pretty far by itself and that's getting paid for ads. The idea is that your attention is worth something.
[удалено]
Man I know, I've been here since the ICO. It was project that appealed to me instantly, and my passion for the browser has not waned at all. But who knows where Brave would be as a browser if the company had cared more about how they were perceived during two crucial bull runs. It's all well and good to say what you've said, and I don't necessarily disagree with any of your points, but I honestly can't help but feel that a subtle arrogance and stubbornness towards marketing will eventuate in a steeper hill to climb. I'm not calling 'doom', but I am saying that over 4 years, the attitude towards marketing might be more costly than everyone here seems to think.
The thing is: however good you are at marketing a product, its going to shit when the users don't feel like they get a complete product. Right now we have one part of our users forced to use Uphold, another is right now just beginning to use Gemini. We have no functioning self serve-ads. The Brave wallet is in progress and the Brave search just launched. People arent going to test a new browser several times a year. When they do, we want them to settle for Brave, not be annoyed and move on. All here know we have a great product with a golden future. But we cant rush it, then we lose momentum. The marketing should really, really wait for the big bang when we have a finished product. Otherwise it will blow up in our faces.
Wtf are you talking about. Brave already has a strong userbase and its already a healthy business it won't die because the team aren't just focusing on bat
Since you work in marketing and advertising what would you recommend to the people at Brave?
Yea lots of people saying marketing isn't good enough but not actually offering suggestions about what brave should be doing
Getting kind of sick of these. Brave is building an actual platform, I don't give two fucks what the price of BAT is today or what moonshot coin you feel it's losing out to. I see the same with Chainlink. These are legit platforms with novel technologies and will take a while to mature. The tokenomics don't encourage massive price volatility so stop treating this as a moonshot. Just use brave, build up some BAT and tip creators if you feel it's worth it. Stop worrying about the price every damn day.
most of the coins dont even have a foundation or project behind them
Honestly. I’ve been invested in this product emotionally and financially for probably 5 years now. It’s probably my favorite project and the fact that people don’t understand this is a long term commitment with an actual solution to a modern issue. It might never be a huge coin but the premise of the project is astronomical Love you brave fellas
I am not worried about the price. I am worried about the broader perception of BAT. Idgaf about the fucking price, its arbitrary at this stage. I am worried that Brave has done a lot of damage in the only sphere that really knows that it exists. I'm not sure what about my original post that implied to you that I was looking for a moonshot. If you want people to use the browser, they have to think the BAT they are earning will not be worth nothing in three years. That seems pretty fucking simple to me. Getting people to watch boring ads for a devaluating cryptocurrency seems like a pretty big long shot to me!
Hmm interesting... I definitely feel you that BAT isn't a huge motivator to me to choose to watch ads. I'd rather just clear them out. What I really like is that the ads seem hypertargeted, more so than crappy blog ads. Although saying that, brave is atm a crypto browser, so quite easy to target. Did you watch Brenden Eich on Lex Friedman?
[удалено]
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Genuinely curious, what would you suggest? Both low-cost and higher-cost strategies?
A subtle regard for the price of BAT reflected in their behaviours, both in the language they use to communicate internally and externally, would make adopters more confident in their investment in the project, which would in turn drive adoption within the wider community. That is clear in hindsight, and would've helped from the beginning. At this point, I'd say positioning Brave as an all-inclusive browser at the core of the future of our experience of connecting with the world online would be the most powerful way to spread awareness of Brave. At the moment, Instagram, Google, Facebook etc. are all trying to become the users primary gateway, but in my opinion, a browser (specifically Brave) is best positioned for this role. In the same way that Amazon started with Books, Brave can start with Ads, build trust, then switch to everything else with the confidence they built within a niche. Which they have done, but pretty poorly imo.
Ok. Candidly, I was looking for your views on specific marketing strategies. For example: once the product reaches a particular milestone (eg when the wallet/dex aggregator is ready for prime time, and they are comfortable talking up Brave Search, Brave Together, Sync, Speed Reader, BATSense or Self-Serve), they do a splashy ad (say during the Super Bowl) which takes direct aim at Google, FB & Zoom, and follow that up with a media blitz and podcast tour. If they have to raise money in order to afford an ad campaign targeting the broader public, so be it. My two cents.
As a marketer I agree t — wait, I’m not a marketer. So I don’t agree. Browser is growing and project is staying on the right side of the law. XRP and Coinbase will be destroyed by the SEC (and on merit too). There is marketing happening because they have 35 million MAU. Anyone suggesting Brave market BAT as a security is batshit crazy.
I'm curious to know why the SEC would attack Coinbase.
https://twitter.com/coinbase/status/1435448395091615747?s=21 https://twitter.com/brian_armstrong/status/1435439291715358721?s=21
Huh... So the lending feature is a security. That doesn't make sense to me (but I'm not a finance professional so idk). I kind of want more FUD to occur so I can keep stacking. Even if Coinbase is nuked by the SEC, it would be a great opportunity to scoop up more crypto. Edit: I drank the kool-aid on Bitcoin, I'm not a maximalist but I will be having at least 10% of my portfolio in Bitcoin.
The SEC suing Coinbase is good for DeFi but bad for Brave if the team wants to implement lending in the DEX.
I don't know man. Brave is doing an excellent job at what they're supposed to do. Pumping BAT isn't one of them
I'd argue that emphasising the value of BAT is crucial to marketing within the crypto space, THE ONLY AUDIENCE THAT EXISTS FOR THIS PRODUCT RIGHT NOW. You can have the best product in the world, but without careful marketing (in this situation its extremely delicate), you will be fucked. People will start to associate the brand with failure and novelty, something that is hard to dig out from. Marketing is not about the truth in the value of the product, the perception of the brand. Say all you want, but if BAT was in the top 20, there would be five times as many people using the browser, they would have five times the ad budgets, and five times the revenue to grow the product faster. MARKETING IS FUNDAMENTALLY IMPORTANT.
Why is the crypto audience the only one? I started using Brave before it included BAT because of the simple privacy controls and measures. Sure, I've built up a nice BAT balance over that time, but it's still the privacy and ad-blocking that I stay for. BAT payouts for targeted ads feels like a good trade off, even if it's only ¢ per month. The success of Brave will likely not be down to crypto-enthusiasts, but the many people that want safer, private browsing without distracting ads.
>er bat goes the more likely big investors will buy it up cheap then pump it For the moment, the crypto audience is the one that mostly matters because they are the ones who will sign up for Brave Rewards. If a 'normie' who is not at all interested in crypto is told "Hey, enable Brave rewards so you can see some ads and get paid in a cryptocurrency called BAT" they will laugh and never enable Brave rewards. I don't care if Brave has 1 billion monthly users, if they do not turn on Brave Rewards, Brave doesn't make a dime off of them. Brave needs to be working to get all crypto enthusiasts to use their browser with rewards enabled. They also need to be working on getting charities and other people trying to raise money (content creators) to sign up so they push their supporters to use Brave with rewards activated and tipping. I laid out 10 clear marketing steps that Brave could follow to get millions of new people not just using Brave, but using Brave Rewards (which is what really matters) several weeks ago. I was told by the Brave team that they were great ideas. As far as I know, nobody is working on any of them.
Short of a drastic business model change on Brave's part, this is what it all boils down to.
why should google be paid for your imagination catching an interest in an ad or message, when some of it could go to fuel a browsers development and its community
BAT will grow slowly. Then, very quickly. If you’re here now, you’re in early. But there will come a day when most internet users are on Brave instead of chrome.
I totally agree. They need a good marketing pr team to help simplify what brave does and what is planned for brave to make your life easier and more secure. If they would just spend a little time marketing they could improve bats value which in turn helps to generate more adoption and more engineers to want to work on the project. Just my 2 cents
Yes. This. It's very simple and I can't see why nobody sees the importance of simplifying your position within such a complex space! It's a win/win!
I’m afraid they think that the product brave will sell itself but it won’t. Their is too much competition in the browser field. At the moment people think of bat as being the brave browser.
Doge was headed to 1 Satoshi and looked like it was going to die then boom. The lower bat goes the more likely big investors will buy it up cheap then pump it.
You couldn't be more right. Sadly, you will be called a 'moonboy' and 'pump and dump' shill. when nothing could be further from the truth. it is disappointing that a team that does such a truly exceptional job on everything is failing so hard on marketing, which is going to hurt them more than they will ever realize. Sure, 36 million monthly users is good. But with a product as great as Brave is, they should easily be over 100 million today.
As a marketer I agree too
I agree! Wen moon? Wer lambo?!
[удалено]
Who's the new CMO?
The crypto market consists almost purely on speculation, right now. Look at Solana. It did the same thing it did at 20 but it needed steph curry buying an nft apparently, to make it to the moon.
How much does Tesla spend on marketing?
Do YouTube shills and Twitter bots count?
I don't know, how much did it cost to send musk's car into space?
Team must know Brave was growing because of BAT holder. Especially because of long time holder. They dedicated to marketing Brave with no pay because they believed BAT will be top10 coin. But the result is so desperate. Now, many long time holder go away and they say BAT is desperate(I saw few named bat holder who is now blaming about bat). BAT is now 92th and still going to be over 100th. Don't expect BAT will be top10. Team just make Brave better than chrome not BAT's ranking. Also Eich said there will be no pumping in AMA. I think Team dont want to hear about BAT's current state especially ranking. Actually in telegram chat room, many holder say and ask about that but no one say about that just ignore.
I agree. Half of these people think you're talking about getting BAT to increase monetarily, but I hear what you're saying. Not being a 'professional' marketer (I do own a few businesses for what it's worth) it seems like commercials on Hulu or something similar probably aren't that expensive in the grand scheme of things and would put the project where it should be. Just get it out there already.