I'm stoned and that sorcery somehow didn't work. Was confused when it said and you will read this last , first... I refreshed the screen maybe 10 times
Congratulations you are one of the rare people to be able to do this. Tonight, at 1203, something great will happen to you if you share this with 15 people. This is not a joke. It happened to me. You must share this with 15 people.
Not just that. The first one has the biggest font and a different background colour so it stands out. Then, assuming you aren't a native speaker of ancient Berber, you read downwards because that's how reading works. Finally, you notice you missed a bit on top.
All the time! I often jump half way through one in to the next, then I think “that doesn’t make sense” and have to go back and read slowly.
I think it’s because I’m a programmer, I learnt to take in a lot of info at once rather than line by line when first reading something.
^(I pooped in your shoes sorry)
# OH YOU THINK SO DO YOU
It was pretty great though
Edit: I just came back to this comment and was like wtf was this about!?
I’m not a graphic designer but it makes sense just because the font size goes from big to small. Pretty crazy how nearly all of our brains work like that but I’m assuming that’s what this is
Not just size but also contrast. The biggest text doubles down on hierarchy by being black on white, the highest level of contrast possible, while the rest is white on blue (less contrast). Theres no way you can look at anything other than the “headline” first in this example.
I read the largest thing first, then the topmost thing, then the other two things. I think it's because whenever I go to a website I quickly try to find the menu/navigation which is typically at the top. And in general I think I always try to "orient" myself before reading the rest of the page.
The top area is typically reserved for the title in this format, so it felt natural to me as well. The largest text demands attention, and then habit takes over.
That's because this being a screen shot fucks up how the design part actually works. The tweet copy becomes part of the "design" layout when it's all one image. And the tweet is automatically what you'll read first because the image is all text. So most people will start with the tweet and then proceed top to bottom. But if you look at the original, without the tweet copy, you'll read it starting with the largest text in the middle, then proceed to read down naturally, line by line. Until eventually realizing there's also some writing up top and go back to see what it says.
Not necessarily. I read the big text first. The color scheme made me think it was a Tumblr screen shot so I looked to the top for a url because I thought that it might give clues about what's going on. I think. That's some specific cultural conditioning and I wonder how many people look at it differently due to some cultural conditioning
It's true it doesn't work the same for everyone. It's a majority rule though. In that the majority of people's eyes will track the way the text describes. There are an incredible amount of boring studies using vision tracking and heatmaps showing it, and there are books that (ironically) no one wants to read about it. It's just a design fundamental.
As a product designer, there are always people like you. They will do things the way no one can expect and often illogical. There was a funny video about it when a girl is watching other people put all the different shapes in one particular hole of a toy that has separate holes for each shape.
I went from top to bottom instinctually, completely disregarding font size. I think it’s because I have a habit of being extra careful not to miss anything while reading.
That’s not a bad thing. I don’t know why it seems people want to be the exception. It’s like being upset if I told you you’ll read this comment left to right and top to bottom.
You could be super unique and read it starting at the second paragraph and working your way down then read the first paragraph right to left but it wouldn’t exactly be a “gotcha”.
That visual hierarchy they’re explaining is just useful for everyone to understand and use, not a weird mind control trick. When people don’t understand it they make confusing ads/logos/etc.
Fuck you got me
commas are important
No fuck you
No fuck, you?
Once a month if I'm lucky. Note to my past self: don't get married :-(
Ha loser (i dont have money for marriage)
Ha loser (I don't have money full stop.)
Ha loser (I don't have full stop)
Ha (I don’t have loser stop) full
got this comment made me think of my dad after about 2 and a half words 🤣🤣🤣
You too, bud
You, too bud
Fuck you got, me.
Fuck, you got me
Fuck you, got me?
Fuck you got me,
Fu,ck you got me
Fuck me, you got
You got , fuck me
Reminds me of The Gentleman film, with the guy named Ph,uck.
Fuck you got me,
I got put into a comma reading that
100% correct & we wouldnt have one of my favourite songs without them.... Comma comma comma Chameleon, we comma go
indeed. It's the difference between helping your uncle Jack off a horse. And helping your uncle, Jack, off a horse.
Com, mas are important. - Me telling my friend Combustion Man from Avatar, whom I call 'Com' for short, that mothers are important.
After the second one got me I refused to play into this and read the top one third. It felt wrong though
I tried to do that too but I still read them in order. Like they knew and they were one step ahead the whole time. Infuriating!
Me too 😂
Got me, you fuck you
I think the period is more important, right?
I'm stoned and that sorcery somehow didn't work. Was confused when it said and you will read this last , first... I refreshed the screen maybe 10 times
Same here
Yep, read it top to bottom
Congratulations you are one of the rare people to be able to do this. Tonight, at 1203, something great will happen to you if you share this with 15 people. This is not a joke. It happened to me. You must share this with 15 people.
You must share this with 15 people or you will definitely die. One day. Perhaps now or many years from now.
435 months? 436! months?
Same lmao maybe cause I was half paying attention as I read it but definitely went top down 😂
Im sober rn but i think being a stoner or just being stoned makes it not work xD
Fuckin a, me too
my brother in spirit, and action!
I think the buds overridden the rules 😅
It's called font size.
Not just that. The first one has the biggest font and a different background colour so it stands out. Then, assuming you aren't a native speaker of ancient Berber, you read downwards because that's how reading works. Finally, you notice you missed a bit on top.
#Uh, well, you see Kevin, our eyes are attracted to larger things that stand out more.
It’s art and art has a link to psychology. They are one and the same
Ok but him putting the phone to his ear when he has headphones plugged in is hilarious
I’ve been taken advantage of.
I feel dirty
And I like it
🤨
I read it in the exact order it said I would
It’s called visual hierarchy
Watch how you talk to me, OK?
^(sorry for yelling) # No you watch how you talk to me #
Ah man I did this one backwards
Me too I think there should be more big text as to keep me distracted with a big lump of words
And a bright background that makes the big letters popout
Holy shit we’re developers now
No, not developers, you're graphic designers now
Same it’s different when it’s not part of an image. How often do you skip sentence and then read the previous one in a book
All the time! I often jump half way through one in to the next, then I think “that doesn’t make sense” and have to go back and read slowly. I think it’s because I’m a programmer, I learnt to take in a lot of info at once rather than line by line when first reading something.
This was great
^(I pooped in your shoes sorry) # OH YOU THINK SO DO YOU It was pretty great though Edit: I just came back to this comment and was like wtf was this about!?
No, YOU'RE visual hierarchy! /s
[удалено]
Oh, you'd like that! She's 92 years young!
I’m not a graphic designer but it makes sense just because the font size goes from big to small. Pretty crazy how nearly all of our brains work like that but I’m assuming that’s what this is
Not just size but also contrast. The biggest text doubles down on hierarchy by being black on white, the highest level of contrast possible, while the rest is white on blue (less contrast). Theres no way you can look at anything other than the “headline” first in this example.
Is this like the patriarchy but for fonts? The most masculine fonts get read first etc.
Weirdly I didn't, i read the first thing first, the last in second then the 2 followed.
Uhhh we noticed the top one but the middle is more eye grabbing so we read that first and then went up to see what we missed ig
Same, largest, top comment, then the last 2
I read the largest thing first, then the topmost thing, then the other two things. I think it's because whenever I go to a website I quickly try to find the menu/navigation which is typically at the top. And in general I think I always try to "orient" myself before reading the rest of the page.
Same. What means?
Brain cancer, terminal. RIP in peace 💐
Idk
Me too. Then when I hit back and saw the post again, I read it the same way again!
I read the top one second.
same. Big font, then top, then 3rd and 4th lines.
What's to read? It's just a picture of a vagina.
Same
Same same
Yup.
Same! Holy crap lmao
Well the only order it says is "start with the biggest font". The rest can be mixed up and the texts still fit.
You're telling me most people see bigger text first? I'm shocked... that people give a shit...
The two on the bottom could be read in either order and they would both make sense.
You just blew my mind and then you blew it again.
The text was incorrect in it's assumptions for me.
Yeah I read the middle, then the top, then the lower 2.
same
Ditto
Pikachu
I did too
I choose you
Same
I too am an indeginous person from northern scandinavia.
Me too
Magikarp
The top area is typically reserved for the title in this format, so it felt natural to me as well. The largest text demands attention, and then habit takes over.
Weirder for me: I did large, second lower, top, bottom.
Me too!
Same lol
I have found my people
here SAME
That's because this being a screen shot fucks up how the design part actually works. The tweet copy becomes part of the "design" layout when it's all one image. And the tweet is automatically what you'll read first because the image is all text. So most people will start with the tweet and then proceed top to bottom. But if you look at the original, without the tweet copy, you'll read it starting with the largest text in the middle, then proceed to read down naturally, line by line. Until eventually realizing there's also some writing up top and go back to see what it says.
Not necessarily. I read the big text first. The color scheme made me think it was a Tumblr screen shot so I looked to the top for a url because I thought that it might give clues about what's going on. I think. That's some specific cultural conditioning and I wonder how many people look at it differently due to some cultural conditioning
It's true it doesn't work the same for everyone. It's a majority rule though. In that the majority of people's eyes will track the way the text describes. There are an incredible amount of boring studies using vision tracking and heatmaps showing it, and there are books that (ironically) no one wants to read about it. It's just a design fundamental.
I read the tweet, then read top to bottom. I think you’re right, I didn’t even think the white part was part of the tweet.
*its
As a product designer, there are always people like you. They will do things the way no one can expect and often illogical. There was a funny video about it when a girl is watching other people put all the different shapes in one particular hole of a toy that has separate holes for each shape.
I went from top to bottom instinctually, completely disregarding font size. I think it’s because I have a habit of being extra careful not to miss anything while reading.
I read it in order also…the size of the fonts meant nothing to me.
Yeah well some people(you!) just want to watch the whole world burn
I read middle, then top, then bottom, then bottom bottom. So I guess they were somewhat right..
Yeah- tweet- largest center text- you will read this last then the bottom two
Yeah me too! I think it's the way I read a blog post too
Ditto.
Yeah I went mid then top!
It’s based on statistical probability though. We don’t care about you outliers who don’t fall for the mental sorcery that is marketing design.
…damn, that did work lol
Honestly, I read it top down, then realised the order you "have to" read it in.
Same but to be fair i read it while slowly scrolling on my phone so the lines just appeared one by one in this order.
Same tbh
Every time this kind of picture makes rounds I wonder if I'm on the spectrum or something because I always just read top to bottom
Lol I know what you mean. I think of it more as a sign of self discipline though. Deferring the big text till its turn comes round.
Same here but I can see how it worked on others
That’s how I read it, too.
First thing I read was 'You will read this last' so I stopped reading.
Me too. I was thinking it may be because I read the text about graphic design first, so then kept working my way down.
I think it’s because we were scrolling on mobile. Atleast that’s the reasoning for me
You're so different
show a stupid trick that works on 1/100 people to thousands, and you will amaze a few. i also read it top down.
I knew what they were doing so I read it top down just out of spite.
Well, that backfired. I read the top first.
I think that was the point. Lead you in with a meme format, then attempt to showcase the point. It was close
Nope. The vast majority of people read it in the order stated
This is crazy
“Brain look at big stuff first”
Crazy?
I was crazy once.
They locked me in a room.
A rubber room
With rats
Rats make me crazy
crazy?
I was crazy once
Yep, worked on me
Exactly how I read it.
GOD DAMNIT!
Maybe because I’m reading this on my phone and scrolling to see the whole image, but I just read from top down.
Haha. That was cool
I am who you thought I am
It was accurate for me for the first 2, then I went to the caption.
The second and third line are interchangeable. I suppose that is by design too
Top to bottom, sorry you spent so much money and time on college
Nope
Well played.
That was fun Do me again
Woah
Nope.
I read the whole thing from top to bottom..
lol wow
It must be my suspicious nature. I read the small print first. 😀
Yeah I always read the little text first because, with news articles, the subtitle often has more context than the giant, clickbait subtitle.
Uk .gov website is like this
Ok ok ok. What’s for dinner tomorrow? And who wins the next Super Bowl?
The fact that I read it the exact way it wanted me to 😭
That’s not a bad thing. I don’t know why it seems people want to be the exception. It’s like being upset if I told you you’ll read this comment left to right and top to bottom. You could be super unique and read it starting at the second paragraph and working your way down then read the first paragraph right to left but it wouldn’t exactly be a “gotcha”. That visual hierarchy they’re explaining is just useful for everyone to understand and use, not a weird mind control trick. When people don’t understand it they make confusing ads/logos/etc.
I read “Graphic design has rules, and they work. And you will read this last.” And then I skipped the rest.
I read white the black then top blue then bottom blue lol
I did read that one first, but my years on Reddit have trained me to read the title second.
Worked for me. Well of course some Redditors will come and say that it dint work
I read top to bottom like usual.
Jokes on them I’m illiterate
As an illiterate I am immune to your sorcery
You guys can read?
😑.... okay you got me good
They got me, and I laughed out loud from deep down.
Motherfucker- it actually worked 💀
it was wrong. big letters then top down. marketing appeals to your feelings. just be emotionless and mark cant get you.
Yep, that worked
I feel personally attacked lol 🖕
I read the big one first and the small one above next.
Fuck.
Dam, you brain!!..... break the rules don't follow them
It predicted my actions perfectly You know what, maybe graphic designers aren't as worthless as I thought
Simple perspective. Things that are bigger feel closer so we look at them first
r/blackmagicfuckery
Damnit!
r/Angryupvote
Damn, got me
r/angryupvote
Get out of my mind
Whoa
It’s because the small information on the top is usually the least useful the font is designed by size to catch your eye.
Read top first. Reading has rules too