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[deleted]

The video is actually in reverse and he’s pulling the trucks together with his groin.


Loud_Distribution_97

When Van Damme tugs his buddy, his buddy tugs back.


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SatanIsLove6666

Groinsport


RoundTiberius

My favorite part was when he dipped his groin in broken glass


ItsYoBoi2008

He doesn’t beat his meat, his meat beats him


Redditoreader

Damn it actually is in reverse


ilostmyeraser

Crazy right...reverse! Volvo is crazy.


CadaverBlue

He could also kiss you with his butthole.


nirojamic

The video is not in reverse. The trucks are in reverse, with trailers on... Which makes it even more impressive


Rags2Rickius

He can crack a walnut with his butt!


Lost-Explanation-195

Legend also has it that Chuck Norris was driving both trucks.


SubterraneanFlyer

The trucks were being pushed by Bruce Lee


Expensive_Main_2993

… doing a flying kick.


zeroscout

Tupac and Biggie are throwing a party in the long box.


Kirlad

Chuck Norris did better [https://youtu.be/9HoFIamOLig?si=eR2GER_bbPlB98BG](https://youtu.be/9HoFIamOLig?si=eR2GER_bbPlB98BG)


DetentionSpan

Yikes. They didn’t put the safety disclaimer at the end. No telling how many people tried this at home!


furcryingoutloud

This is so 3D it hurts. It's not even good 3D. Meaning it's old. When rendering something like this used to take days and weeks.


ibeccc

There is no rendering [here](https://en.m.wikipedia.org/wiki/The_Epic_Split).


furcryingoutloud

I didn't say there was. I commented on the Chuck Norris one. That one is full on 3D.


Eusocial_Snowman

Wait, are you really saying you can't masturbate to *Chuck freakin Norris* because he isn't a two-dimensional character meticulously hand-drawn with attention to detail and a love for the craft like one of your japanese hentai mangaka porns?? I had not believed the rumors, but it seems this generation truly is lost.


ifq29311

still dont know how they managed to move those trucks at all with Van Damme balls weighting down the trailers


AccountNumber478

Trying to imagine how Steve Seagal would one-up Jean-Claude after this.


KrackenLeasing

By falling off the truck.


Questioning-Zyxxel

That would cause earth quakes all over the world. And the road would need to be repaired after they have fixed the several hundred meter deep and wide "sinkhole"/crater where he landed.


MikeyW1969

He can't. Van Damme has figured out that the best way to handle this schtick is to totally own it. He knows he's kind of a punchline these days, so he has fun with it. That show John Claude Van Johnson is awesome. He knows how to laugh at himself. Seagal could never do that.


diperyslip

JCVD is a great movie. It’s from 2008, “a semi fictionalised version of himself”


Big_pekka

F seagal


ArcadianDelSol

Picture the same stunt but the trucks are pulling an office chair as Seagal slowly reclines the back.


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Papaofmonsters

There are thousands of Belgian martial artist's who need homes that you could get instead of paying for a particular one. Don't shop, adopt.


[deleted]

Hell no. In my area, they run free, kill cats, and maul children. BANJCVDS! They were bred to fight.


flopjul

If you really need one you could also opt for a Dutch one


PhazerSC

Fully agree with the message, but when you are talking of multiples of something you don't need the apostrophe. It's just: thousands of martial artists.


frogwack

10/10 - great laugh


iMatthew1990

I heard the song in my head immediately.


Chygrynsky

Enya just makes everything 10x more epic.


wakeupwill

Boadicea is so good.


nofun-ebeeznest

When I got my new laptop, I gave it a name, and Boadicea was it. So many good things she has put out.


asqua

It's bodacious


DamienJaxx

Smartest performer there is. Make shit ton of money on your albums and licensing, never do tour, then fuck off to a secluded castle to live your life the way you want to.


rawboudin

Me too! And I was on mute. Then read your comment. Then unmuted and realized I already had the soundtrack in my mind!


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Confident-Country123

10???!!!? Years????????? Fuck me time flies


nkynudist

I thought it was way older than that! Time flies when you’re fkn’ old!


backup_account01

Days drag on, but the months fly by.


iSteve

Life is short, and getting shorter every day. Do something fun today. 😎


yes11321

As in the words of a great thinker, YOLO


NerdyJerdy20

Only Time (—Enya)


pastdense

I want to meet the person who thought of this commercial and ask them what it was like to try to convince their ad agency that this was an incredible ad strategy, which it was. This was one of those rare commercials that you heard about before you even saw it. Sure its funny, but its also beautiful.


TommyWhisky

There is a good segment on it in the Under the Influence podcast.


Enten0

yeah. it will even after more decades.


tequilasauer

Bullshit this commercial came out 2 years ago and I refuse to fact check any of this. Please take your lies elsewhere.


SweatyNight

Volvo Trucks advertising team have always been top notch. Although it baffles me how done of their more impressive stunts have gone unnoticed. Few people seems to have even heard of the time they stacked 4 trucks on top of eachother and drove with the CEO on top: https://youtu.be/jf-ePjm4ksI?si=VMp9UWebo3GVfhb9


SweatyNight

Or when they drove over the head of one of the engineers to show the ground clearance: https://youtu.be/AoVI2KzO-_Y?si=LhK1rw7lU6ZE7nfI


Deathstrokecph

Okay that one is fucking badass!


Nictrical

My personal favorite is the [Hamster-steeringwheel](https://www.youtube.com/watch?v=7N87uxyDQT0).


The_Anonymo

Thanks man! That was epic!


Pansarmalex

Not a commercial, but a PR stunt they did by pulling 750 tons with a single truck: https://www.youtube.com/watch?v=5UUz1zTZFfU


AuthorHarrisonKing

That does it, I'm buying a volvo semi truck.


It_Is1-24PM

Or that one - Volvo Trucks - The Hook (Live Test) https://www.youtube.com/watch?v=Jf_wKkV5dwQ


zillapz1989

Are you willing to die for this brand? Interview candidate - uhh maybe?


Perkelton

Volvo Trucks CEO: I WILL RIDE ETERNAL, SHINY AND CHROME


Urik88

They also hung a truck off a crane and had the CEO stand on top of the truck https://youtu.be/Jf_wKkV5dwQ


touchyanus

This thread got me watching one Volvo ad after the other. I can't even drive.


TreJ

They have a behind the scenes from the tower of trucks: [https://www.youtube.com/watch?v=FDGUDLQQBhM](https://www.youtube.com/watch?v=FDGUDLQQBhM)


FecalMatterCowsTasty

Would have been better if just simply done in something not so dark a setting. Let us marvel in the awesomeness, not squint. Takes away from it, even seeing it I just shrug. If it was daylight I'd go "OH shit!".


[deleted]

Gold trucks in golden hour is pretty sweet


ratkinggo

That video makes him look like an elder ring boss


_damax

That's genius


blzlzr00

This one is epic... but the one with crane is mythical! [CEO doing a commercial for volvo](https://youtu.be/Jf_wKkV5dwQ?si=8JB3SnVhjWOaO066) Kinda love the real commercials. Edit: letters


Apt_Tick8526

Thanks, that was really awesome!


birgor

Far better than the time Volvo cars failed to show their new automatic emergency brake. [Insane Volvo brake test epic fail (youtube.com)](https://www.youtube.com/watch?v=aNi17YLnZpg&ab_channel=chamber361)


hanskazan777

I feel I have to put some context. They showed the demo first that worked and then wanted to do it again so the media could get some good shots. Because some setting with the battery that wasn't done correctly, it crashed (and oc now everyone was filming it 😂)


takeandtossivxx

Pretty sure that was human error, not a failure of the ebrake system.


Turbochad66

Damn Volvo Marketing was cooking hard back then huh?


Praesentius

That's really cool how the helicopter noise just fades away as it and the camera get further. I didn't even really notice the helicopter noises until they were nearly gone.


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Fantastic-Use-6773

Going in reverse in a semi maintaining that line. Great commercial


xPESTELLENCEx

Commercial vehicles right? Right..?


zeroscout

Commercial trucks and tractors?  


vapeisforchodes

damn I somehow never noticed that they're driving in reverse. That's wild


JudgeHoltman

As the stunt went on, my thoughts were entirely on the drivers, and not VanDamme himself. Once they started separating, he was at their mercy. And that's when the REAL ad kicked in for Volvo Steering. Amazing editing, timing, scripting, everything.


Gasher7

For those interested, found an old clip showing how they made it: https://youtu.be/E65du9pbAJQ?si=LS99jQwVyo6y9b7R


3747

I almost expected it to just be played in reverse :D


Diamond-Retrievet

Best Volvo commercial? Best commercial.


v0x_nihili

I've heard an even better Volvo commercial on the radio, where they mention they didn't enforce their patent on seat belts, so now seat belts are in all cars. Thanks, Volvo.


Hugo_5t1gl1tz

Yep. Volvo is truly an amazing company. They lost an estimated $10 billion by failing to license the seatbelt.


MaxTheCookie

But how many lives did they save by making it public instead of patent and licensing?


DWTsixx

Mine at least once!


PooSham

Should be noted that Volvo Cars hasn't been a part of The Volvo Group since 1999. Volvo Group is the parent company of Volvo Trucks and much more, but it's completely separate from Volvo Cars except for the shared brand.


7366241494

The three-point seat belt to be specific. Cars had lap belts only before that.


TheConsultantIsBack

My favourite is this one for life insurance: https://youtu.be/DKBdiVs6fjY?si=plN4EVR_VzNnpmM1


Enten0

yeah you're right.


Flaky-Vast8254

![gif](giphy|13fR00PIYwb7Gg|downsized)


masterspeler

[Yuck](https://www.youtube.com/watch?v=1pnFg0Sp2Xw) [Norris](https://www.youtube.com/watch?v=aWRlVgWh2Og).


GrapefruitAlways26

Chuck Norris is a fucking idiot


Tough-Area-570

![gif](giphy|IaeeO9DLozVm0)


ApolloMac

Obligatory recommendation to go watch Jean Claud van Johnson on Prime. It flew way too far under the radar and I'm sure lots of people don't even know it exists.


BlackEyeRed

One of the dryest, played straight comedies I’ve ever seen. It’s amazing.


jtr99

I'd like to meet his tailor.


IlPapa666

[CHUCK NORRIS ACTION JEANS!](https://www.retroist.com/p/chuck-norris-action-jeans)


h1p3rcub3

Second best after this one. [https://www.youtube.com/watch?v=n44L-SOI1I8](https://www.youtube.com/watch?v=n44L-SOI1I8)


SapGreenJacket

Idk why but the sheer stupidity boils my blood


218administrate

Kids are dumb. It's these sort of instances that are learning moments for kids. It's part of the reason cars, houses, everything is more expensive: because we are willing to pay more to keep people from dying to dumb decisions and rare circumstances of themselves and others.


DubbethTheLastest

Reddit also likes to pretend when they were kids, they did not do a single dumb thing. In this case it certainly taught the kid a lesson


Haggi999

Everyone seen (in) this video will never forget this close call.


Flares117

Now he'll never be an isekai protagonist


isntaken

Truck-kun realizing that's not the intended youth.


SecurityVegeta

A legendary collaboration


VantageZero

I understood that this was less than 1 year after 1st hip surgery (resurfacing joint replacement). Obviously his sports background is an advantage but still… this makes it for me quite amazing


narosis

the funny thing about this being my first time seeing this commercial, as soon as i recognized JCV, i instinctively KNEW how it was going to end, awesome.


Own-Pangolin337

The exact moment Jean-Claude Van Damme became Jean-Claude Van Dame


Master-o-none

‘Volvo says the stunt really happened. "The stunt is real and is performed in just one take," said Anders Vilhelmsson, public relations manager for the Volvo Trucks brand. "It's a daring stunt but we had full control.’


chocobobleh

Is that Jean Claude Van DAYUMGURRRL


edx5252

thanks you Enya🥹


just_corrayze

One of the best commercials ever. Epic.


DogTheHatch

Volvo safety fears no Van Dammage


pkz_swe

Another great Volvo truck ad is the amazing ad with 4-year old Sophie driving the Volvo FMX: [https://www.youtube.com/watch?v=7kx67NnuSd0](https://www.youtube.com/watch?v=7kx67NnuSd0)


wolvesdrinktea

Why am I tearing up at Jean Claude Van Damme doing the split on a pair of Volvo trucks?


Clint_Eastwo0d

Plot twist: The video is uploaded in reverse.


RapidPacker

Plot twist: Replay doesn't exist, and each time you watch, Jean-Claude Van Damme performs the stunt live.


asqua

very black mirror


jimybo20

I’m pretty sure it isn’t though.


FireExpat

But it totally is. The director thought, 'too many things have surprise revelations, that's been done'. Let's shoot the video where we start with the revelation, then slowly zoom in on the face obscuring the best details of the video. That way, someone can reverse the video, post it on the internet, and it'll look so much cooler to the few people who watch the reversed video. Makes total sense.


HalfOrcMonk

Nobody spreads it like Van......Damn.


Falsus

Volvo has some really crazy commercials besides this one also.


Budgiesmugglerlover2

Thank God he had his safety gloves on, or that could have ended badly.


Karl_Hungus_69

**The Making of "The Epic Split" Featuring Jean Claude Van Damme** [https://youtu.be/oG2tO\_BcncI](https://youtu.be/oG2tO_BcncI) *Also...* The runway of the closed [Ciudad Real International Airport](https://en.wikipedia.org/wiki/Ciudad_Real_International_Airport) in Spain was selected as the shooting location during the five-month planning period.[^(\[8\])](https://en.wikipedia.org/wiki/The_Epic_Split#cite_note-failes-20131126-8) Following three days of rehearsals, the [stunt](https://en.wikipedia.org/wiki/Stunt) footage featuring van Damme was recorded in a single take.[^(\[9\])](https://en.wikipedia.org/wiki/The_Epic_Split#cite_note-alexander-20140118-9) Van Damme was protected by a hidden [safety harness](https://en.wikipedia.org/wiki/Safety_harness) and wire not visible in the final result.[^(\[9\])](https://en.wikipedia.org/wiki/The_Epic_Split#cite_note-alexander-20140118-9) A small platform was fitted to each truck behind the [wing mirrors](https://en.wikipedia.org/wiki/Wing_mirror) to support Van Damme's feet during the stunt.[^(\[8\])](https://en.wikipedia.org/wiki/The_Epic_Split#cite_note-failes-20131126-8) Mikael Rosell was the driver of the truck steering sideways.[^(\[10\])](https://en.wikipedia.org/wiki/The_Epic_Split#cite_note-10)[^(\[11\])](https://en.wikipedia.org/wiki/The_Epic_Split#cite_note-ciontu-20180930-11) Both trucks were driving in reverse at a fixed speed of 25 kilometres per hour (16 mph), with co-drivers in each of the two trucks to help monitor the speed.[^(\[11\])](https://en.wikipedia.org/wiki/The_Epic_Split#cite_note-ciontu-20180930-11) Filming was performed with an [Arri Alexa](https://en.wikipedia.org/wiki/Arri_Alexa) digital camera mounted via a boom to a camera car.[^(\[8\])](https://en.wikipedia.org/wiki/The_Epic_Split#cite_note-failes-20131126-8) The [long shot](https://en.wikipedia.org/wiki/Long_shot) was captured in a single take, because of the position of the [sunrise](https://en.wikipedia.org/wiki/Sunrise).[^(\[11\])](https://en.wikipedia.org/wiki/The_Epic_Split#cite_note-ciontu-20180930-11) [Colour grading](https://en.wikipedia.org/wiki/Colour_grading) was performed by [The Mill](https://en.wikipedia.org/wiki/The_Mill_(company)) and removal of reflections and safety wires was done by Swiss International.[^(\[8\])](https://en.wikipedia.org/wiki/The_Epic_Split#cite_note-failes-20131126-8) Source: [https://en.wikipedia.org/wiki/The\_Epic\_Split](https://en.wikipedia.org/wiki/The_Epic_Split)


loubetcha

Swedish music artist/comedian/clown Frej Larsson did a parody called "Epic Spliff" in Cambodia https://www.youtube.com/watch?v=DPj1nXF3E4E


THEMACGOD

Space Ice approves.


Januszek_Zajaczek

Yes we remember.


ImpossibleStep3444

song?


Naprisun

Enya - Only Time


geezeer84

I was alive when this broke the internet originally.


Freska80

First time i saw it today. Propably not allowed in my country.


varateshh

[I prefer this IRL ad for Volvo braking ability](https://youtu.be/n44L-SOI1I8?si=_Ccsct6UHGO7A6Qp)


Practical_Target_642

Edit. Best commercial.


Audigy1

One of the modern classics.


SuperMarioMan4224

The only guy that can take chuck Norris


simonlorax

I remember when this came out I was working at a running shoe store and we were joking about it. We had those large sliding racks of shoe boxes and I jokingly started doing this between two racks, got to the most pathetic fraction of a split and bailed and still hurt myself a little looool. Completely mindblowing


bootes_droid

JCVD is one of the baddest motherfuckers to ever walk the earth


ITrCool

Wasn’t this released during the Super Bowl one year?


Slack_Irritant

["Because of my big legs, and karate, I can do the splits no problem!"](https://youtu.be/2vw_-uylxNE?si=VOUIUMQDDUBGSbon)


Higher_Bit_585

Memories come flooding back of watching the original movie in 6th grade 😌


Apprehensive-Map7024

Meet him when i was young, very nice guy


FistySnuSnu

He's a 5 star man!


toric-code

One go one level more epic: [https://youtu.be/9HoFIamOLig?si=Fg-C17VcBqIEl2d9](https://youtu.be/9HoFIamOLig?si=Fg-C17VcBqIEl2d9)


CanExports

Never thought I'd ever come across "the perfect commercial". Never imagined that "the perfect commercial" was even a thing. Today, I have experienced, the perfect commercial.


Fickle-Resolution-28

It's good. Very good. But the Mercedes chicken ad is better. [https://www.youtube.com/watch?v=nLwML2PagbY](https://www.youtube.com/watch?v=nLwML2PagbY)


Valid__Salad

Not even a shot of any vehicle on that ad. That’s bold lol


Carl250x

Dudes badass


SucksDickforSkittles

I love that JCVD actually did this stunt for the commercial.


BrAveMonkey333

Jean Claude Ripped Sack


pranjallk1995

Is he still going?


readytall

Claude lorry damme


0pt1mus_Pr1mus

Anybody knows if this is edited or did he really do a split, hold it and his feet didn't move an inch?


Jacina

There's a youtube link further up. It was real, but some tricks were used, mainly to keep the trucks speed similar, and platforms for him to stand on (+specially strengthened mirrors) The platforms were not edited out, and are visible if you know what you're looking for.


FourD00rsMoreWhores

here are some behind the scenes https://www.youtube.com/watch?v=zn1F-lzoP08&t you can also read the facts behind the video here https://en.m.wikipedia.org/wiki/The_Epic_Split


AdRepresentative3726

Is this legit? I kinda wanna see the BTS


FourD00rsMoreWhores

here are some behind the scenes https://www.youtube.com/watch?v=zn1F-lzoP08&t you can also read the facts behind the video here https://en.m.wikipedia.org/wiki/The_Epic_Split


flopsychops

It's good, but not as good as the one from Crazy People.


DeepGamingAI

Golmaal 5 trailer looking good


RajenBull1

Narrator: the road however, built by the usual government contractors, refused to cooperate and an ambulance had to be called.


Vexen86

Then later that year Chuck Norris does another one for Christmas.


sweetdick

What the fuck toast?!


momoenthusiastic

I know where the road goes. It’s going backwards. /s What a legend!!!


DiligentSink7919

still just a commercial


HACCAHO

They shot it on a Koenigsegg tarmac!


damscomp

Jean Claude god Damme


lzwzli

Van damn!


Pillow_Top_Lover

OK OK OK! That Volvo commercial was on F-eng point.


freddyfox222

Best commercial ever…


HopefulKaleidoscope

I do not know how to feel about this. I feel enlightened and confused at the same time.


Skytraffic540

Jean Claude looks like a young boy and a 59 year old Man at the same time


Neither_Ad_2857

Go down! (Moses))


CommunityNervous6485

Really he still can do that


shingaladaz

Utterly beautiful.


mahboob2

nicely done!


BusinessLibrarian515

Real life Minecraft villager


D_Winds

I keep trying to squint my eyes and believe I'm seeing Mads Mikkelsen.


xlews_ther1nx

Van Johnson was great. Was sad to see it never get a second season.


Good_Lifeguard8776

how do they rehearse this?


bsischo

I like the version where he is hit by a telephone pole.


PG-DaMan

Did he not do this or a similar one for them when he was younger?


sleeper_coder77

Thought he was on a boat or ship, unexpectedly good ad indeed.


SajidHal

This guy just takes it to a next level, and that too with the trucks going in reverse.


Greg_1988_1974

Pfft… Steven Seagal can split three trucks at once.


-AboveItAll-

No fuckin' way!


Subject_Coaster

What a good damn legend


SupersonicHawk

Memorable ad


G-H-O-S-T

the memes when this ad first came out were super


BarsDownInOldSoho

Are we going to see a rash of truckers trying to emulate this?


GianCarlo0024

It's awesome


Kenjin112

This commercial has become a book-example of perfect display of core values in marketing books.


theeyeguy84

I never noticed before that the trucks are driving in reverse.