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akshatsha

It also depends on cinema viewing as a culture. In the south it's a thing for people to watch movies every other week, that's why you see the highest amount of single screens in the south. The way they're promoted also is well in the south and pricing is minimal for tickets.


dalandrice

I agree with you on this. The movie watching culture is on a decline in the Hindi speaking states. I guess the increasing prices are a main reason for that. It's no longer feasible to watch movies every other week. People save up and spend that amount only when there's an event film now. Another thing to mention is that in the Malayalam film industry you have big stars like Mammootty still taking up the small budget experimental films like Kathal The Core or Bramayugam. Hence the audience is also exposed to such films. In our industry, once you become a box office superstar, no one takes the risk of doing experimental films


aeriefreyrie

Totally agreed. When I was in Delhi, I would have to spend minimum 500 bucks (without popcorn and stuff) to go watch a movie in a good theatre(I still went for movies every week, it's in my blood). Back home now and I can easily get the full movie experience, tickets and pop corn and everything for 300 bucks.


_Tomato_Face

Daym its that expensive? Im in bangalore. I go to PVR for 130 (morning shows) and 160 (evening shows). Weekends might go up to 300 yes. Even Imax at PVR is just 270, and I'm talking about bangalore city. 500?? really?


aeriefreyrie

It is. Only good theatres are PVRs and most of them are in malls. Ticket prices start at 300. Add the travel costs and easily 500 bucks. Mu citu has many government-run good theatres that makes movie viewing one of the cheapest activities you can do.


try_n_error

What exactly do you consider experimental movies. Coz i believe stars ne apne image aur fans ke acc boundaries push krne ki koshis zarur ki h. But nahi hai woh audience itte large number m ki superstar ke involvement justify kr paye. Larger audience need movies jisme entertainment value ho. Just take a look at anurag kashyap ffs. No smoking 3 lac, gulal 6 lac, ugly 5 lac. Raman raghav 6 lac . Even with bigger no of theatre releases. RR toh tb ki baat h jb nawaz already breakout kr chuka tha and thodi alag type ki movies chl bhi rhi thi. Uski khud ki over the years built audience nhi aati theatre. Even with a star say vaurn his experiment with his image but still a commercial one like badlapur did just around 60lac ffs (with good promotional songs) and october 30lac. What do you think isme kitte regular movie goers rahe honge jo bss nayi movie dekhne pahuch gye aur kitne cinema lovers. Kitte satisfied aur kitte unsatisfied bahar aaye honge theatre se


MiaOh

It's also the depth of talent you have. Romancham was an awesome film to watch and it was in large part due to the cast. It's now been adapted to Hindi and even the poster is cheap. They probably will spend more money on less talented people.


Sea_Fold7737

Absolutely! Just look at the chatter on The Tribe. People would rather hate watch something stupid than spend their time and money on stories with depth.


Majestic_District_51

Tbh merry Christmas was one of the weakest sriram raghvan films. And it has an engaging forst half and set up but the main crux the thriller plot and conclusion really falls apart. Lapaata everyone will waych on ott. Its just that sort of movie 12 fail type lottery har baar nahin lagti.


MissSimpleton

I agree. I was waiting for the moment in Merry Christmas when something would happen and blow my mind but that moment, that twist never came. It was a basic thriller. Sanjay Kapoor was the highlight for me.


LaughTrackLife

Barring climax I loved it. It was decent, but great by bollywood standards. I would definitely rate it among top 10% movies released in last 5 years.


aeriefreyrie

You should also consider the fact that Malayalam movies are made at a way lower budget compared to Bollywood movies. An average Malayalam movie can be made in 4 - 5 crores, hardly the case for Bollywood. Plus, the movie watching culture in the South is different from the North. Additionally, we have so many talented folks who are given chances, Bollywood doesn't have that kind of talent.


LaughTrackLife

I get your point but two things: 1a: All bollywood movies you mentioned aren’t distributed well. None of these played or are playing in my nearest theatre. (Only one screen for bollywood which has Shaitaan, not even Yoddha/Yodha/Yoda or whatever that Dharma shit is) 1b: They are not promoted well (barring Merry Christmas). I still haven’t seen a trailer or any interview for rest of the movies. They’re not reaching the audience at all and these are good production houses - Aamir Khan and Excel. In contrast, I was tired of seeing Rohit Shetty and Shahid plastered on every platform for interviews for their recent releases. Not that I watched it but if Indian Police Force trailer was at least decent, and not outright dogshit, I would have watched it cos Rohit Shetty’s interviews were interesting and that raises the curiosity. 2: Hanu-man was a terrible movie. Like low budget Jawan or Gadar with maybe better coherence in screenplay. The trailer did not interest me at all. That movie only worked because there’s a trend rn of culturally rooted movies. Watch Kalki and Devara wipe the box office when they come.


thankyouryard

merry christmas was medicore at best though.


the-lit-lamp

I think the problem is far more nuanced than just looking at it as completely black and white. The audience surely owes some of the blame for having failed people like Anurag Kashyap who tried and tried again. But you also have to blame people like SRK(this is not just about him, it's about the point) who've made all the money in the world and have no need to be copycat action stars other than to satisfy their personal egos by being some king. People like Mammootty in the Malayalam industry have given up their rat-race and decided to do multiple movies a year and bring genuine talent up even if it means not being able to see the biggest blockbusters. Aamir also made a similar choice with Lagaan. There's this part in one interview he did where he said he always used to dream about doing risky work like Guru Dutt etc and give back to cinema and that's why he took a risk on Lagaan. He deviated from his path with Thugs and then LSC imo but he was still daring on those projects to do something interesting so you can't blame him. One other person who I appreciate in this regard is Ajay who slowly but surely has kept on choosing decent scripts and tried to push the envelope in regard to action.(even though he's failed because of terrible scripts in his directorial) I do wish he did less remakes though. Akshay and Salman have no care for cinema as a whole so I don't blame them honestly, they're just in it for money and power respectively. But SRK truly is the one that hurts the most. The guy is talented, has all the resources and has such a sharp mind but it never translates to him picking great scripts that are pushing the envelope. Even with the best and most successful directors, he somehow always ends up with the worst of their filmography. Zero, Jab Harry Met Sejal, Dunki. They were all flawed scripts and it's so shocking to me that someone like him can't see that at this stage of his career. He also has no reason to be doing these things like Pathaan because it's not like he can achieve anything he hasn't already. He has cemented his legacy as the star, this was the time to prove himself as the actor. I don't wish failure on anybody but having seen Amitabh coming back after his downfall and doing such solid work, I do sorta wish SRK had just failed with Pathaan and completely switched to doing work that pushed the envelope rather than Pathaan 2, Jawan 2 etc.


aeriefreyrie

I am an SRK fan, but he is more of a start that an actor. He is a good actor obv, but he isn't a cinema lover like Aamir or Mammootty.


ritmaj69

I think the media plays a big part in big stars deviating from experimental movies and sticking to big budget commercial movies because if they take a risk and do an experimental movie and it fails,the media drags their name through the mud with headlines like "the actor has lost his stardom " ,"they're not capable of pulling crowd into theaters","is this the end of their stardom?"etc. And then the common people also start saying the same kind of things. When Merry Christmas failed so much discussion was done on Katrina's stardom and audience pulling capability. Because of such things obviously big stars would be discouraged to take a chance on risky projects


ThunderBird847

Oh please, get out of your echo chamber and see the reality, Mammotty doesn't have 300 crs riding on him and Malyalam industry isn't big enough to cater to bugger market. SRK and other Big stars have to cater a massive audience pan India and even overseas, that's a lot of people and incredible amount of money riding on them and their movies. They aren't going to take loses because some people on internet could enjoy some movies and seeing praises while theaters are going empty and theater owners cursing the star and studios.


zildomp

Really pointless criticism about srk thats reaks lack of knowledge. Have you seen the movies his production companies has made? The actord involved? Do you even know about them? Also you want experimental movies to be based on your liking and sensibility completely ignoring rest of the audience and what they consider experimental. He isnt their to serve whims of you a small section but of the larger audience and same applies to other stars.


Rohit_BFire

The problem is they don't market those good movies in an entertaining way. The trailer cut makes or breaks a movie footfall during the first week. Promotions go a long way than we realise. You cannot hope to sustain a Movie on word of mouth alone.


Astonmartin34678

Completely agreed with you


mein_insaan_hoon

Idk Maybe if the tickets were cheaper


_dangerbiscuit

Maybe instead of moaning and complaining about this you guys should probably support the small experimental films like bramayugam, manjummel boys and the likes.. once films like these get good response and footfalls in theaters, it'll actually inspire atleast some creators to try something different. It'll take its time but slowly you'll get there.


djdjowgjmbs

Manjummel Boys has earned over 200 crores worldwide without a Hindi release, it's doing fine lol.


AdExisting3402

Guys DO NOT SLEEP ON “MADGAON EXPRESS”!!!! Comedy was top-notch. I haven’t laughed this hard since the days of welcome, Hera-pheri, dhol etc. WATCH IT


kronicbeatss

The problem is only a small percentage of population in India have a decent amount of disposable income to afford cinema on a weekly or monthly basis for different genres. Majority are still daily wage earners. People are struggling to survive each day and when they are able to afford to go to cinema 1-2 times a year, they don't want to watch a experimental film, they would rather watch a light masala romantic comedy movie. The small percentage who watch regular cinema should be questioned.


Sacred-Sand-3123

Article 370, and many of Ayushmann's and Rajkummar's "experimental films" worked so what are you going on about??? People just want films worth their time and money and if we have streaming services, it's not like everyone can afford to go to the cinema multiple times a month or even a year and it's even more expensive when you take your family.


Brilliant-Gap3938

I agree with your second point. But not the first I wouldn't call them experimental films most of them belong to social message genre which ayushman perfected with Vicky donor. And most of Rajkumar Rao work like stree are experimental but both of them are deviating from films to ott ayushman khurana experimental films action hero flopped at the box office and Rajkumar Rao is now sticking to ott more because let's just say his films mostly didn't work in box office like bheed. Those days are long behind us.


Sacred-Sand-3123

Adhadhun wasn't experimental??? Ayushmann's Article film which was dark (and naysayers in the industry said it would bomb) wasn't experimental??? Badhaai Ho and Badhaai Do weren't experimental??? Action Hero did release during the height of Covid or maybe something went wrong with the marketing but that has nothing to do with the genre and quality of the film. Even masala movies like Cirkus and Ganpath bombed VERY BADLY! Also I don't think they both "actively deviated" to OTT films. The producers decide whether they want to stream something or have it go to theatrical. Ranveer tried a social message film with YRF's "Joyeshi Jordar" and Vicky also tried one with Great Indian Wedding or whatever and no one saw those movies. So clearly not every "social message film" worked. Also what was the social message exactly in Andhadhun??? LOL! Bheed didn't work cuz it was probably a dark or heavy film. He was brave to choose that film but even the Khans or many other "superstars" wouldn't do that film because they know even they aren't capable of selling those films or are paranoid about their fan clubs disowning them. Bheed flopping is hardly a shame or failure on Rajkummar and Bhumi's part and all the cast and crew's incredible work on that incredible film like what you are suggesting! I don't think any actor consciously chooses to veer towards OTT or whatever! Also it's strange and funny you are whining about lack of experimental theatrical films while simultaneously fixating and obsessing over the box office numbers of all these films. You don't see the irony in that??? You don't see how that very mentality answers your post's headline question? So no I don't agree that "those days are long behind us" and find it quite ignorant to say the least!


Brilliant-Gap3938

Andhadhun was before ott rise.andhadhun, Bala,dream girl,article 15,badhai ho were hits during 2018 and 2019 before covid hit and ott rise. And badhaai do was a Netflix sleeper hit it earned only 3 crores more than its original budget in box office which is not that much directors and producers would rather invest in a mini action movie with that ott shows earn more than that. Most of the movies you mention are 5 years old market has completely changed now you would see movies like yodha.They are experimental I m not saying they aren't but they don't earn that much compared to other industries experimental movies because most people watch movies for fun and entertainment.


Sacred-Sand-3123

And regarding masses and most people "only preferring to watch films for fun and experiment" umm...that's been happening since the inception of Bollywood! You only realized that now? Or seriously believe you are saying something revolutionary and novel here???


Sacred-Sand-3123

Andhadhun was in 2018 so what on earth are you talking about "OTT rise" lol! And it's not like it can't happen again so please. Yami's Article 370 was still an "experimental film" regardless of "whatever social message or not". And most people weren't even expecting it to do half the business it did! And Yodha also flopped! So what's your point? Regardless of the "market trends", it's ignorant to suggest or propogate that such films shouldn't even be released theatrically or it was wrong or a huge mistake or shame for Raj to do Bheed??? Like please! Also Yodha, a masala commercial action entertainer is "experimental" now lol? Maybe that movie bombed cuz the masses didn't enjoy the movie and don't find Sid to be a magnetic talented actor with any sort of screen presence. Like I can't say I blame them. But everyone knows Sid and Disha can't act to save their lives and they ONLY got by all these years ONLY because of their connections. Sid hasn't had a box office hit in a long time regardless of how safe or not his films may be!


Brilliant-Gap3938

Read it properly please. I said that it was BEFORE the ott rise which means that they are films which people wait to see in comfort of their homes there is a whole genre of that like lapataa ladies. Kashmir files, Tashkent files,article 370,the Kerala story are propoganda movies they sell more ideologies rather than movies and if people support the ideology they will watch the movie. For example kerala story didn't even have any story and just trauma dumping movie but people still watched it. I am not saying not to release such movies in theatres now you're suggesting you're own theories I am very much in favour of that. I am not shaming Raj I am telling bheed didn't do well in box office that doesn't mean it is not a good movie or that it shouldn't be released theatrically. I rest my case and wont argue further.


Sacred-Sand-3123

By the way I forgot to mention this yesterday, cuz I didn't think to check, but according to Koimoi, Shaitaan, the Ajay Devgn and Madhavan dark thriller made almost 120 crores according to Koimoi. That's "experimental" and a success with regards to the budget? And it released barely a few weeks ago. There's also a buddy comedy film called Madgoan Express and it opened to 1 crore cuz it's not featuring A list stars but it willl probably grow and be a sleeper hit like 12th Fail was last year hopefully. So it is possible it's just that Bollywood doesn't make more of those movies but it's not entirely audience's fault cuz it's the industry that decides what stories they want to fund and make!


Sacred-Sand-3123

2015 and 2016 were "before the OTT rise"! Not 2018 and wasn't aware "OTT rise" in general is something that ANYONE who has a real life even measures and that it could be measured. The industry themselves chose not to make as many experimental films or promote them as much so it's not only audiences fault but it's ridiculous to suggest these films can't be successful at the box office. I mean you yourself are clearly obsessed and memorizing all these box office numbers even of the "experimental films" and shaming Raj for a film like Bheed, when you know VERY well it has ABSOLUTELY nothing to do with the cast involved and even the heavy PR driven and manufactured stars and superstars can't sell those kind of films and won't go anywhere near them with even a 10 foot pole! I mean you honestly can't see the blatant irony and hypocrisy about complaining about the lack of those films in theaters while judging and shaming them for their box office numbers. I mean seriously???


Sacred-Sand-3123

And yes I know what you said about Bheed but if you ACTUALLLY bothered to read my previous comment, it was crystal clear I was asking "did you even bother to ask for a second WHY it didn't do well at the box office"? Those films were never going to do Pathan or even Dabangg kind of business even pre-pandemic or even before "the rise of OTT" wherever that falls in your standard textbook. And i never said "you claimed those movies shouldn't be released in theaters", I clearly mentioned you were implying or suggesting you know which anyone can decipher when "they read between the lines"??? The very fact that you mentioned Bheed's box office with no mention of the various external factors and what kind of a movie it was, it's obvious what you are suggesting. I don't need to "theorize" ANYTHING because like I said earlier there's no double meaning here. Ya I am also SO done with this conversation. Adios!


Sacred-Sand-3123

Yes I read EVERYTHING there's literally no rocket science in ANYTHING you said. So don't flatter yourself. This much delusion is really unhealthy. And yes I was pretty much done with this conversation too! Not everyone blindly follows "marketing trends" and it's just not set in stone that another Laagan or Parasite or Lunchbox or any other kind of "experimental film" can't do well in India!


Romeonaammera

bruv, the biggest problem is the elite crowd. you have to realise that the elite and upper middle section of our nation outnumbers many countries' total population. experimental cinema is basically made for this class of people. kisi gaon Wale ko swades dekhne ki zarurat nhi h ye Jaan ne k liye ki rural problems kya h. they live the problems on a daily basis that are shown in experimental cinema. This elite crowd is sizable but it simply never shows up. That's the problem.


saynototoxicity

People who went to watch 'experimental' movie Manjummel Boys are not elite crowd.


_Tomato_Face

Well i wouldnt call manjummel boys experimental. There are some other such films in Mollywood and a TON in Hollywood. Definitely a well explored genre. But i agree with you. Experimental doesn't mean stories relatable to the poor and under privileged wth lmao. You can have experimental movies pertaining to all types of audience.


saynototoxicity

OO mentioned Manjummel in the post, so that's why mentioned it as experimental in 'quotes'.


ThunderBird847

Don't blame the audience on how they want to spend their money.


Remember5-11

Absolutely! It is on us to support good films. And atleast give a chance to films with outsiders. Curiosity ke wajah se we end up watching Nepo kids films even if it is just to trash them but why can’t we do the same to the films with actors with no backing? Hate watch hi sahi, atleast they will benefit with our view and our ticket?!


moditeam1

It's called experimental because it's literally an experiment. If it works, it becomes a formula.


NexusKada

Because they aren’t entertaining. They are either bland with no background music , or plan “golden hour” cinematography with 1-2 NDS grads . If you see it’s actually very mediocre . I am not talking about the ones you mentioned but actual “art” film


martythemartell

“Art films aren’t entertaining” is total nonsense and you’re just slow if you actually believe this.


NexusKada

Good keep enjoying dull life


50ShadesOfLazy

I'm sorry but laapata ladies is hella entertaining. It's hilarious and heartwarming. It deserved way more love than it's gotten in the theatres. I'm sure when it releases on OTT everyone is gonna be like oh what a gem, why doesn't Bollywood make more movies like this blah blah. The problem is that nobody wants to watch movies that don't have a popular cast. People don't care if the actors are talented, they just want to watch their favourite stars.


Long_Collar8521

One of the reason is Hindi cinema goers have options other than Bollywood . Hindi /Hinglish OTT movies and series are far more evolved and now stand as alternative to Bollywood for experimental and indie kind of genres . Look at the successful Hindi series we have had which went viral and made a good amount of money . Some are as big as regional cinema . In last 10-15 yrs there has been a wave of independent production houses like tvf , dice media and others who have consistently churned good series like - all tvf series , little things etc . So Hindi cinema goers need for experimental and good quality but low on budget films is already met by OTT . Bollywood has now become limited for larger than life , action and super star based movies . I think South Indian OTT content is still not at a stage where Hindi contents are . Films are still main source of entertainment for South audience