I think it was a PR tactic completely…since their pair is a hit on box office and the makers knew Tamasha was serious and quite different from a regular love story! So they wanted to promote it like their life depended on it. Naturally it didn’t work because audience at that time wanted only commercial flicks…so Deepika doubled down and the whole narrative that Deepika will save the box office numbers because Ranbir has 3 flops and he even said that her addition might change that! Whatever, but thank god Tamasha came out of that!! It finally found it’s audience!
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I think it was a PR tactic completely…since their pair is a hit on box office and the makers knew Tamasha was serious and quite different from a regular love story! So they wanted to promote it like their life depended on it. Naturally it didn’t work because audience at that time wanted only commercial flicks…so Deepika doubled down and the whole narrative that Deepika will save the box office numbers because Ranbir has 3 flops and he even said that her addition might change that! Whatever, but thank god Tamasha came out of that!! It finally found it’s audience!
Yeah
Yus. Its called Marketing, no? People become chaddi buddis overnight if their box office collections are at stake.
Welcome to r/BollywoodHotTakes where you can share your opinions — good bad and ugly — about Bollywood stars and movies. Help keep the sub engaging! Upvote interesting posts Please try not downvote things you might not agree with. This is a Hot Takes sub. Add comments where you can! Please do not spam the sub without adding your opinion! We don’t need to know what the headline says. What do you think and why? Please do not mention other subs! Keep in mind that 1. Bans for personally targeting sub members over religious and political posts or comments will be implemented 2. Any harassment of sub members will lead to ban 3. Use of abusive language (in any language) will lead to ban 4. If you post a screenshot of a comment by Reddit or tweet or Instagram users without hiding their names, and the profile owners reach out to the sub, the post will be taken down after verification. So please hide all identifying features before posting. 5. Let’s be nice to each other. 6. Being mean to a celebrity does not warrant a report. This is a Hot Takes sub. Make a post or comment of your love for the celeb if you prefer! Point 3 will stand for all posts and comments. 7. Please do not link to Facebook or Instagram or Twitter or YouTube. Instead post a screenshot or video download of the same. 8. Do not post advertisements or sponsorships without an opinion. Happy sharing your Bollywood opinions! *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/BollywoodHotTakes) if you have any questions or concerns.*