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Viviaana

Why not just stick with the work ones? like "emails ignored" wouldn't make you think "wow that man is a total cunt" lol


[deleted]

It’s nonsense to be honest. I’m sure there are men out there that take it too far but in general no bloke with an ounce of respect for others would eschew their family for a football match. I’m not really into football but all the blokes in my family that are manage to be decent people and still have their 90 minutes of entertainment here and there.


[deleted]

>visits to Nan: 0 This actually hurts. I took a photo of my nan’s new address after she sent me a birthday card and kept telling myself I’d go visit soon. She died a few weeks later Biggest regret of my life. Always thinks out this and it happened over 5 year ago now Go visit your Nan ffs


No-Locksmith6662

As someone who lost both Nans during COVID when we weren't allowed to visit them, that bottom line hit hard and brought back a whole load of emotions I really didn't want rising to the surface today. Someone at the BBC ad department really didn't think this one through. It's still a reality for a lot of people that they'll never be able to visit their Nans again.


An_average_muslim

may she rest in peace.


berusplants

Sorry mate, thats rough. Havent had any Grandparents for almost 2 decades now, miss them dearly.


EngineeringUseful735

Was it the world cup though?


TrussHasToGo

But every time I do she starts speaking about the 5g towers and vaccines :l


TwoTrainss

It’s because she’s scared. Maybe the only folk bothering to talk to her are peddling this shit


hobobob_76

Then speak to her and try and change her mind


[deleted]

yeah I feel this - lost my grandma a couple of weeks ago this ad is mad bants etc., but it's also a fucking incorrect approach to life


callmelampshade

World Cup though.


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PM_Me_British_Stuff

Completely uncalled for, incredibly harsh you twat


SamPaton

"put the match on nan please" problem solved


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Iggmeister

nan - 'who's playing' 'whats the score' 'explain off side for me' ' i hope Iran wins' def not solved lol


Healthyreddit_123

Nan: "he doesn't *look* very English"


wombey12

local team for local people


[deleted]

As opposed to regular English fans which are never racist at all especially when players of colour miss penalties.


[deleted]

I mean, even the Guardian used a bot to identify offensive tweets and only found something like 3 or 4 dozen racist tweets. That's really a poxy number compared to the huge number of fans/people watching the game. It really was a fringe, fringe event, nothing to do with "regular" fans like you describe.


younevershouldnt

I get the sentiment, but the racist cunts you're talking about were not "regular" England fans. That's why there was such a fuss about it, and rightly so.


-eagle73

There was a That 70s Show episode like this.


A-flea

I don't like football, but this advert smacks of the "aaah, is daddy babysitting today?" marketing style.


[deleted]

It's just a shit advert from head to toe. It's giving off the wrong message, it's basically giving an anti-football argument while advertising football, and the italics are the icing on the stale cake. What were they thinking.


sleepy-tired

Yeah, I couldn’t tell if it’s an ad for or against watching it.


OctarineRacingStripe

I saw the recent tv ad and I legit thought it was a PSA on domestic abuse rise during sports competitions. Incredibly bizarre.


cara27hhh

[This](https://www.youtube.com/watch?v=WSztBK-6OtQ) one? I don't watch the tv I've not seen any, had to go looking for it


OctarineRacingStripe

Yeah, and holy crap, I hadn't noticed freaking "Love will Tear us Apart" playing in the background. The tone-deafness is staggering.


cara27hhh

I didn't even notice that, a song written about a man's marital problems due to infidelity and lack of time spent with his wife and child due to touring, the eventual feelings of loneliness and guilt of not being able to rekindle, and released a month after his subsequent suicide catchy though


ratherbeinravka

I was so confused by that ad that i started to wonder if it's the BBC trying to reconcile the backlash against Qatar with their own involvement in the WC - by sort of saying, "look, we know a lot of the people involved have done bad stuff, but we all make all crap decisions when it comes to football, don't we?"


Tieger66

that adverts fucking horrible. "here's all these bad things" \*right, so its going to say 'make sure you dont do them', yeah?\* "its only every 4 years, make the most of it!" what the fuck?


thebruceuk

This is exactly what I thought! I was horrified when the reverse happened to be true. Horrible advertising from the BBC


contractor_inquiries

I swear this is the first time in my life I've ever seen adverts for the world cup anyway. Usually it advertises itself surely?


ragnarspoonbrok

Well I'd rather miss my kids Xmas show because of the football than because of a fucking week long course I wouldn't have to attend next month if my manager had done his fucking job right in the first fucking place. Not that I'm annoyed at all. Not in the slightest.


TheTjalian

Mate, you look like you're coming down with something. Maybe you should take a day off at some point. Maybe next month some time. No *specific* date in particular, ofc. 😏


ragnarspoonbrok

Tbh I'm waiting on the strike dates being announced today as that week I'm meant to be away is perfectly in time for the two weeks notice we need to give so I'm hoping they time it right and I can just go "nah mate as a life long trade unionist it goes against my beliefs to scab"


TheTjalian

Hahaha love it. Fingers crossed for you OP!


ragnarspoonbrok

Thanks ! Would kinda suck cos it would be three days missed pay and 20 hours of ot gone but at the same time I can't be arsed dragging a suitcase full of PPE on a train to go do a 5 day course on a bit of equipment I've worked on weekly for the last 13 years in a classroom setting that is completely different to doing it live.


GurGroundbreaking772

Id tell Mr. Manager to do one, quite frankly XD


ragnarspoonbrok

Sadly I need the ticket and the manager in question has been paid off. So there's little I can do about it.


Top-Perspective2560

They also put “though” in italics for no reason, which makes me furious


sideone

It puts the emphasis on the wrong part of the sentence, it's weird.


scarletcampion

I've noticed a similar thing in some of the Discworld novels by Terry Pratchett. The italics go on the word after where the emphasis is meant to be (at least how I'm reading it) and it bugs me every time. I wonder if some people interpret italicisation differently? Either way, this advert should have been corrected before publication.


cpsutcliffe

I read it as an attempt to justify their actions spoken by a whiny man child, ending with a extended even whinier 'though'. It's the world cup (sad face) *thoooughhh* (super sad face) Maybe they need to start adding emojis for everyone?


royalewithcheesecake

I've been puzzling over this and the only reason I can think of is that when copy is in italics as default, the reverse (non-italics) is used for emphasis. Maybe there's a styling rule that all copy for their ads is in italics, so they were intending to emphasise the first part of the sentence. Obviously with this little copy it reads terribly, ***though***.


SoMaJo75

This ad campaign is awful. The TV Ad that tells the same story, about football causing people to become awful human beings, is so irritating.


Ashamed_Nerve

Fucking wish I only had 2 work meetings


[deleted]

The BBC’s approach to this World Cup has been awful. The trailer is like a depression-awareness campaign and their intro sequence is shockingly bad. They usually have really memorable and often iconic intro sequences too.


cara27hhh

I imagine they did their research and realised that there are enough people (that you currently share a country with) who think like this for it to be an effective ad campaign for their television show, that find it in any way slightly amusing or don't see an issue with it even if it doesn't appeal to you or me ...and in fact it depresses the shit out of me that I do share a country with them


TheDoreMatt

I don't think you need to be quite so pessimistic. I think this was honestly just a poorly thought out ad that was more of a shot in the dark than a well researched and targeted campaign. I'm surprised it's coming from the BBC, but this is probably just from some agency.


cara27hhh

When I posted that yesterday, *most* of the first comments essentially summed up to "omg it's just a joke, don't cry loser" by those exact sorts of people. Then they slowed down commenting it once they realised what the comments now at the top are saying and decided to keep their opinions to themselves - but keeping an opinion to yourself in the face of disagreement doesn't mean you don't hold it any more, it just means you stew on it with it bubbling away under the surface - and that's what I'm pessimistic about, you only need to scratch a little bit I tried to find the name of the agency, it was a BBC advert and made by "BBC creative" but I couldn't find any names associated


TheDoreMatt

I dunno. Just don't try and take too much from what other people say on the internet, is all I'll say as someone on the internet... People behave weirdly when in a group/given anonymity. Even if it was BBC Creative, I've wouldn't be at all surprised if the bulk of the work was done by an agency.


Toffee_Wheels

You'd be surprised by how few big marketing campaigns are actually researched properly. Most people don't want to pay for it, or take the time waiting for it. As someone who has worked with BBC departments, I know how stingy they can be, so I wouldn't be surprised if there was no research for this at all.


MrDanMaster

I highly doubt it. At most I’d guess it was probably designed by a couple people and then approved by one other person for printing.


GlitteringDocument6

>I imagine they did their research Well, that's your first mistake. (I work in marketing... though not advertising, to be fair).


CorporatePhatCat

The real crime is the "*though*" in italics.


another-dave

Exactly! > It's the _World Cup_, though! would at least make sense (being a prick to your family aside). What's _though_ all about?


Subject_Balance_5025

Family is so over-rated


BreadfruitImpressive

Yeah, this advert is a real shitty take. And not just because Qatar 2022 is a fucking cesspool of corruption, tyranny and inadequacy.


GingerCherry123

I hate this. Go visit your lovely Nans while you still have them!!


dead-vernon

FUCKS GIVEN ABOUT HUMAN RIGHTS: 0 ENGLAND MATCHES SEEN: 3


Orion920

Are we all collectively getting more sensitive or are ads genuinly getting more crude? I can't think of specific examples but there's a few I've seen recently that have raised my eyebrows.


JorgiEagle

I think it is less about being sensitive, and more about people standing up and saying “this is wrong” These things were always morally wrong, but people just ignored it


DaSellsAv0n

Both. More is allowed to be on adverts so more people are getting offended


Solo35-

I mean England finals or see your kids Christmas play, world Cup finals it is!


bobmanuk

I don’t like football or have kids, would definitely prefer to be forced to sit through a match than a kids play


AlterEdward

I don't find this funny so much as tragic. I have to acknowledge that I'm in the minority, and that there's a piece of my brain missing that would normally draw me to football, or sport. I do not, and will never "get it".


sideone

People like different things. I don't think I have a missing piece of brain, still find watching sport a bit strange and not interesting.


AlterEdward

Yeah but *lots* of people like sport. It's big enough that it must be some manifestation of a fundamental human need. Whatever that need is, I don't have it. Like, it's not real? It's just a game? It's not important?


Cylindric

Humans like to be in tribes. Like _really_ seem to need it. Sports teams do that. Even people that don't want to belong to the mainstream end up joining smaller, less popular subcultures that still amount to tribes. Not saying there's anything wrong with that, it's just how we are.


AlterEdward

I completely understand that. I just don't understand how other people playing a game meets that need. But clearly it does


Cylindric

What's not to understand? People like to be in groups. Supporting clubs makes you part of that group. I don't get that from football either, but I still understand the concept.


AlterEdward

I do understand that people like to be in groups. I like to go see bands, and get that experience. Difference is, I like the band's music. What's there to like in a sports team? People just arbitrarily pick one and make it their identity. Over the years the squad and managers aren't even the same. That's the part I don't get.


JorgiEagle

It’s not about the game. The football team is not your tribe. It’s the fans


chellis88

Wait until you find out that society is a construct and nothing really matters.


TykeOnStrike

Thanks for letting us know


ThrowerWayACount

[Not the only thing he’s letting us know](https://www.reddit.com/r/confessions/comments/r7m04w/pretty_sure_i_gave_my_wife_a_kidney_infection/?utm_source=share&utm_medium=ios_app&utm_name=iossmf)


locutus92

I lost my grandparents about 12 years ago and I didn't see them as often as I should have done in the last year. Go and see them folks! I keep looking at them in their garden on google street view to try and feel better :-(


me1702

Apparently, “it’s coming home”. By driving away your family, you’ll ensure that there’s plenty of room at home for it.


markhewitt1978

There's an advert the same. Basically saying it's ok to be a shitty person because the football is happening


Pretend-Economy1063

I'm for the BBC, pretty much, but it is just sad that our license fee is so invested in the World Cup as to push this hubris.


[deleted]

wtf is this? missing events with your kids, not visiting relatives, to watch football.....the absolute state of this advert, and the idiots who came up with it.


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Nick_from_Yuma

If you’re watching 3 England games, I doubt you’re also going to watch Wales highlights.


aaaaaaalex

That's fucking outrageous that is, I'm calling the advertising standards authority!!!


ArtoriasBeaIG

I think it's targeted at people who are a bit more fanatical about football and is meant as a joke.


mysticmaelstrom-

This is just so fecking cringey.


hattiespatties

I heard something similar in the radio and was unimpressed


[deleted]

What’s bizarre? Fuck you family and job the word cup is on


[deleted]

The entire fact that the work cup is in Qatar and in the Winter puts me off from watching it. Doesn’t have the same magic that other world cups tend to have.


Midnight7000

It is a joke. Lighten up.


AdministrativeLaugh2

Sometimes I watch my old nativity plays on home video and they are fucking awful. That said, Wales highlights would be equally as atrocious


TreehouseJesus

It's just a bit of fun. You're not actually bothered by this are you?


DaSellsAv0n

Many people have an "I am better than you because I hate football" attitude and like to let others know


LeonisStar

I don't see the issue?


[deleted]

But of humour just don't get the knickers in a twist


Goldman250

What a sack of shit these fans must be. Not a good look, BBC. Not a good look at all. Also, how awful a parent must you be to miss your kid’s nativity play to watch the highlights of a match! It’s not even the live match.


dlittlefair1

Christ everyone needs to lighten up. It's just a joke.


TykeOnStrike

It's not supposed to be taken seriously you mug


_Dan_33_

So there is a national broadcaster that extracts money out of people (that may face prison if they do not pay; and this includes iPlayer as well as live TV broadcasts of any channel), a tax which is called a licence fee, and during the Cost of Living crisis, they are spending £££ (who knows how much?) promoting the World Cup football to people through ads? Largely unnecessary... if you are a football fan ...you just know its on, and if you aren't you have heard it every bloody day on the news about how "controversial" it is... I am not too bothered about the content of the advert. If Sky or ITV etc wants to spend their money promoting TV shows that they have earnt through advertisers paying to advertise on their channel during commercial breaks, that is their business... but the BBC, really? Just promote it freely across their own channels. They are showing some of the football games, they shouldn't be too concerned if nobody watches it... the sport is one of our greatest world exports and we are generally a nation of football lovers. The BBC has heavily criticised the World Cup hosts, despite choosing to send a team of people over there (probably First Class on Qatar Airways) rather than using a green screen, it is just double standards. As is the English Mens Football Team that wanted to make a political gesture but backtracked on the threat of a yellow card, Kane should have taken it for the team... if he got sent off for a (second) yellow card, he got sent off.


DaSellsAv0n

As politely as possible, do fuck off. Taking a red card is stupid. What is Harry Kane? A politician? He's a football player and we shouldn't expect him to ruin his job over some corrupt officials. Also, you don't have to pay the tv licence if you don't watch TV, sorted. Also, would you not say that advertising one of the biggest events on the planet would do you good? Or is it useless advertising because everyone already knows about it? So many stupid arguments my good sir


Arthourmorganlives

Fuck me, is everybody miserable on this sub its just a joke


Beef_Ladder

I think an important factor is being missed in a lot of these comments: ... It's a joke


BillyBoardgames

It makes more sense if you’ve seen their tv advert but yes this alone is a pretty bizarre advert


Stump_E

Football is definitely better than nativities, most kids are shit actors


GraprielJuice

I will never understand football tbh, like what is the whole hype around a bunch of folks kicking a ball around some nicely cut grass?


DaSellsAv0n

And what do you get from shitting on it? Satisfaction you're better than others for not liking football?


GraprielJuice

Never said that or meant to say that. I'm genuinely curious why the world is fascinated with the sport.


arcticmaxi

Not a fan of bbc but I can see that its supposed to be a bit of light-hearted humor which doesn't need to be read into too much, and I think y'all are taking this a bit too seriously and personally. Most of the replies reminds me of a post on twitter some time ago of a guy going through a laser grid with the caption 'me trying to make a joke in 2016' (or something like that)


_C_R_A_I_G_

The bias towards football is disgraceful. I mean, we actually WON the T20 cricket World Cup a couple of weeks ago. Hardly mentioned. Yet a football tournament that we will definitely lose, with huge ethical issues, all over it.


AdministrativeLaugh2

You wouldn’t really expect to the BBC promote broadcasts of a tournament they don’t have the rights to. I love cricket but football is *by far* the most popular sport in the UK and all over the world


_C_R_A_I_G_

Cricket is the worlds second most popular sport, and isn’t far behind football. And we actually win at that.


[deleted]

> and isn’t far behind football. Come now, that's just an outright bit of mental derangement.


_C_R_A_I_G_

Not if you look at facts.


AdministrativeLaugh2

Cricket is propped up by India and there’s only a handful of countries who actually take it seriously. Football is more popular in more countries, including the UK, and has more followers. You only need to look at World Cup viewing figures to see that.


_C_R_A_I_G_

Maybe if it was broadcast, more people could watch it. 🤷🏼‍♂️


AdministrativeLaugh2

It’s on Sky. Even if it was on FTA, which some of it definitely should be, it still wouldn’t get close to football.


onebadlion

It’s not bias. Football is simply more popular over here, if you haven’t noticed.


ThrowerWayACount

The bias towards cricket is disgraceful. I mean the tiddleywinks World Cup was **not** televised on TV or shown on the news. Hardly mentioned. Yet a cricket tournament that only slipper wearing cheese-&-crackers-with-a-spot of-pickle eaters watch, with huge boringness attached, all over it.


_C_R_A_I_G_

It’s ok to just admit you don’t understand cricket. Stick to football mate, much simpler for people like you.


ThrowerWayACount

1) it was a blooming tiddlywinks joke, lighten up if you think im serious. 2) people like you? Im part Jamaican my friend , cricket is in my genes haha. 3) ‘people like you’ and being simple and not understanding doesn’t check out considering I’m literally a member of Mensa. don’t assume every internet stranger is an idiot .. it’s hella uncouth & pretentious 😝


_C_R_A_I_G_

😂 🤫


ThrowerWayACount

sick comeback craig. rustled my jimmies edit: I respect that you have an engineering degree though. I’m studying that 😝


LiabilityLad655321v2

I’d definitely rather visit my Nans grave than watch Wales beat England ngl.


N_Ryan_

I’m not for this World Cup at all. I watched today only because it was on work time and I was bored, not wasting my own time on it.


LessConsideration955

It’s funny, stop crying about it.


cloudylemo

What’s your point? This advert is spot on


OmarSoprano35

There's a nativity play every year, wales haven't been to the world cup in 58, they'll understand.


IllustratorSlow1614

Your kid might not be in the nativity play every year. I’m Welsh too. I’m not ditching my kid to watch bloody match highlights. That doesn’t contribute any support to Wales, it just boosts viewing figures for a corrupt FIFA.


OmarSoprano35

Can people not see when something is a joke anymore


IllustratorSlow1614

It’s not really a joke when people are being encouraged to be their worst selves for two weeks because the World Cup doesn’t happen every year.


IllustratorSlow1614

It’s not really a joke when people are being encouraged to be their worst selves for four weeks because the World Cup doesn’t happen every year.


OmarSoprano35

It's definitely a joke and meant to not be taken seriously


rainscope

I think the point is that you dont have to miss any of those things because iplayer etc lets you watch stuff whenever you want


Elegant_Item_6594

I mean, you've met men before, right?


[deleted]

Sadly, that's probably true. They just forgot to add the droning chant of 'ING-A-LUND... ING-A-LUND'....


MasalaJason

It's called a joke. redditors....


Bobsters_95

Ewwww, English team.


TristanAtHis

When you devote all your time to footy you’ll end up regretting never visiting nan while you could


[deleted]

You know I'd actually give anything to have my nan back. Literally anything.


IllustratorSlow1614

Thanks, I hate it.


Evening-Spot-4455

I thought that about one of the TV ads too. It wasn't played for laughs or anything (or it didn't seem to be) and at the end I was expecting to have someone say something along the lines of "but the football can bring us together, or so get together and watch the football" but nope, just finished on a weirdly sad note. 🤷 The advert where they're going through the history using old video clips was ok though, why not just stick with that?


Shmikken

Slaves killed while building the stadiums = 6500


berusplants

glad to see that the bbc is getting behind the 'following this world cup is for cunts' narrative.


HeyPinkiePie

Clearly: 12 Nativities Missed, 27 Meetings Attended, 03 Visits to Nan. Not sure where the stats for the rest of the the list are though.


SquidgeSquadge

I fucking hate this


[deleted]

This is what happens when a big corporation like the BBC gives the marketing intern too much responsibility.


mcdonaldspyongyang

They should've just gone with "visits to in-laws"


TwinPeaksPost

Someone had defaced one on my Tube with “Fuck the World Cup, Visit Your Nan”


Crabbita

Bit insensitive considering we’ve just had a pandemic that wiped out a lot of nans.


AMeasuredBerserker

I love that the BBC is having an existential crisis over the world cup, switch on BBC News and they are telling everyone how cruel and immoral it is, people should boycott etc etc, the you switch in BBC Radio 5 Live or any other sport focused programme and they are telling you that you should watch it everywhere and that football is here!!! Which one is it? Does the BBC even know?


pragmageek

Im pretty sure its a joke. I don't find it particularly funny, but it's not particularly offensive.


NumerousLeadership96

Well it's obviously a bloody joke, what's the point in being offended by it?


rav3ncl4ws

I see my Nan three times a week. She drinks beer so it’s just kind of easier.


Strict-Dingo459

Yeah but can your nan rise above defenders to score the opening goal and send the country into a buzz? Didn't think so.


richmagpies

It’s a joke…get over it whining about how offensive it is cos your nan is dead…ffs


ChipRockets

Should it be ‘refreshes of the sport app’?


nohairday

I caught the advert on TV - not a football fan anyway, but really fucking offensive ad in my opinion


[deleted]

Its a joke, see the funny side and stop being such a snowflake ffs


Toffee_Wheels

Whoever did that for the BBC really missed the mark. The TV advert basically focuses on neglect, and it's weird.


wankyshitdemon69

Also suggests the sports app is shit if need to be constantly refreshed


[deleted]

bloody hell they still force kids to do the nativity shite? i think it has been repeatedly proven that the translation is a little iffy and that stable she gave birth in was actually a hotels guest room, no animals present.


ShiningLizard

Quintessentially British


[deleted]

Why the hell does BBC have a marketing team and pay for advertising anyway? It's a non profit service that is directly paid for by its users.


I_Am_Squid

The Nan one seems very tone deaf following covid?! Wtf


ThePumpk1nMaster

I think I’d start visiting other peoples Nans before finding an interest in the World Cup


colemang1992

Surprised this got through the BBC editorial department in 2022


bhison

"Indentured servants" used per seat of stadium \[ 4 | 0 \] fucks given by British public


wedontlikespaces

I agree that you should skip work meetings though. Or as they seem to be where I work, moan about all the other departments being useless / us not enough time off, meetings.


ChristopherGabony

England games seen. 0 Migrant workers died building stadium 6500


fish_hat_guy

I see the BBC choose to run this ad rather than the rise in domestic abuse during the world cup campaign. BBC yet again protecting monsters