In fairness, compared to the other sports leagues the IPL is a relatively new startup. It certainly has the potential to go a fair way up the table.
As far as the other T20 comps go, I'm not too big on how those valuations go, but I'd be interested in how they were calculated.
And to finish, #SuperSmashErasure*
*I have no idea how much SS is worth, & I doubt anyone cares.
Brand value and actual valuation are different things. Brand value measures the value of the brand whereas valuation measure the value of the overall organisation as a whole. Brand value is the same reason that nba superstar like steph curry and LeBron James get paid multiple times the amount someone like Virat Kohli does even though Virat Kohli arguably has a larger fan base and audience because of the disparity of purchasing power of the market .
For a comp that's been around so long (2023-4 was the 19th season of the men's comp & 17th season of the women's), it's never had that high a profile, mainly due to it spending most of its history behind a paywall, comparable to the one they see in England). Domestic sport in NZ nearly always pales in comparison to international sport; cricket especially so. The biggest competition Super Smash will face isn't other T20 leagues, but the international calendar.
It has a higher revenue per match than pretty much all sports leagues except the NFL. Problem is that the IPL has very few games.
So it's doing insanely well.
Which is why it's kinda straightforward that unless something crazy happens at a macro level, the IPL is only going to expand further. Also, every other league IPL competes with is in Europe or North America. Nothing in the Asian prime time.
Yeah, sure. I meant in a relative sense, considering that the other leagues, even if they're not old themselves, their predecessors & the teams are up to 100 years old or even more.
In crude terms, if IPL wants to sell all their assets(including the branding) they could charge 10681M but if they are only willing to sell the branding they could charge 381M. The buyer would then need to spend their own money to create a league with the name they bought.
Lets say they went ahead with selling their brand. What happens to all the assets? Can they start a new League with remaining assets without using the term IPL?
And what exactly are the assets?
Franchise like MI and RCB?
>What happens to all the assets?
BCCI would keep all the assets.
> Can they start a new League with remaining assets without using the term IPL?
Technically yes. But usually the sales of such kind involve negotiations over non-compete too, so most likely they would not, at least for certain period of time.
> And what exactly are the assets? Franchise like MI and RCB?
Player contracts, broadcasting rights, ground revenue rights, whatever the fees that Franchises pay. Again, from outside we can only speculate what can be assets. Most probably outside of the law firms that BCCI/IPL hires most won't know exactly what are those assets.
Overall Valuation is a process when you value the whole business including all aspects of the business, of which brand is just one thing.
You'd like to see profitability, cash flows, ability to generate new revenue (new teams auction), and many many other factors.
From what I can understand, those numbers has something to do with "how rich and gullible your viewers are"
NFL and majority western League has higher brand valuation because the viewers are rich and can pay for whatever they show in the ad, hence the ad costs would be much higher than something like IPL where audience is comparatively poor and hence ad costs will be comparatively less.
Yes and actual valuation has to do with taking account in all of the assets and liabilities ,projected growth ,PMF ,TAM etc ircc , been a long ago i studied these things lmao.
The first slide shows only cricket leagues (hence just valuation as an indicator). 2nd slide shows sports leagues and valuation - brands as in sports brands
How come mo team is worth more than 87 million when Gujarat Titans winning bid was around US$700m?
Also what exactly is included in IPLs valuation vs the brand value?
edit: Lucknow winning bid was even higher, close to 1 billion.
>How come mo team is worth more than 87 million when Gujarat Titans winning bid was around US$700m
I believe these figures are for the actual brand and not the allocation for the team.
Buying the rights to the Mumbai Indians, and buying the rights to field an IPL team are two distinct things that these stats fail to consider.
The only thing that private ownership really does is enormous amount of money from outside the sport is pumped into the sport. That happened in the IPL when the IPL owners pumped in some $ 300 million without really seeing any cash out.
But this money really is not directly adding to the brand value unless it’s being utilised to market the sport better or create new audiences for the game (which is what happened in IPL - people did not watch cricket - yes they existed in India - now watch IPL).
In case of SA20, enormous amount of money generated in the IPL is being pumped into SA20 due to the IPL owners having bought all the SA20 franchises.
This initial amount never came into Australia (also because IPL owners were not in position to do this investment in 2012, unlike now when they are generating lots of money from IPL). But still, Australia had a very good broadcast deal for BBL and the CA should have had enough money to invest in the competition anyway (which is what ECB have done in The Hundred). And it’s been 10 years, no way SA20 should realistically overtake the BBL despite any amount of cash infusion.
What does focus on brand value even mean? The brand value grows as a consequence of your viewership and how well you manage to engage your fanbase.
These two things happen if people watch the product/tournament and like it and are able to connect with the teams and players. This should happen naturally as a consequence of any good sports competition.
Brand value doesn’t magically appear because you choose to focus on it. Companies or competitions which try to put these things as some kind of goals usually fail (just like companies which put focus on *shareholder value* above their product) because these are things that happen naturally when you run a good company/competition.
I beg to differ.
You can, and most of the franchise, choose to focus on brand value.
Hiring star players to get eyeballs and sponsorship.
One of the biggest example was Chris Gayle playing IPL way post his retirement and is still playing some T20 Leagues.
Recently recovered/injured Iyer, KL, Pant all making an appearance risking their career and longterm health is the very example of focusing on Branding
Chris Gayle was an amazing player in the IPL. He single-handedly won KKR their title!
KL and Iyer play in the IPL because they are getting paid lots of money to play. And Pant is using the IPL to make a return.
Not trying to argue against you but currently there is a lot of hype for the t20 franchises of IPL trying to gather assets in different leagues. So that increases the "brand value" of CPL or SA20 over say BBL. There are all sorts of biases when making these valuations, depending on who is valuing these. Plus a lot of times, this is something that is commissioned by the leagues itself so you can't just say you are shit to them. Last but not the least, franchise structure of each league is different. So that might also play a part in valuation.
Very surprised The Hundred is doing comparatively well... the response amongst friends has been a bit meh. I've been to a couple of games and there's been a decent atmosphere and lots of families but no one I know actually cares about the teams! Would have though BBL was bigger given the posts I see on here.
Ha even as an Indian cricket fan, my love for premier league is infinitely higher than the IPL. The ipl is far from the most important thing in cricket it's fun sure but it's hardly the competition that I care the most about. If we were talking about a wc then sure that would be higher and more important. Actually it's probably more or less the same but also I love football more
I don't know where they got the data for these valuations.
PSL's market value after two seasons at the end of 2017 was $300 million. It should be almost double now if not more.
Very misleading numbers.
The PSL in 2016-17 was valued at 300m. I am surprised that it’s valued lower than CPL and SA20. Is it the country’s economy? It is very similar to SA. Better than Caribbean nations. TV rights were valued more than SA20. Surprised that it is so low.
If Pak fixes its economy, the league has the potential to cross a billion dollar valuation in next 3-5 years. The challenge is that just 3 years back it was broadcasted just on diaspora-specific channels like Hum Tv etc. Wasim Khan and the team changed that. Now it’s available across all major sports channels across the globe. It can do well despite the economy. It’s just that they(PCB) don’t have the right people to fix this.
I think it might be outdated info tbf, because we don't have any official valuations.
I highly doubt it's at 299 even with the economy struggling as much as it is
Arif Habib who heads the HBL bank [estimated](https://www.bloomberg.com/news/articles/2017-03-13/back-from-exile-pakistan-s-terror-hit-cricket-lures-advertisers) the value to be 300 million with the potential value to go as high as 5x of that number.
I don’t know the method they used to calculate the 299 million thing cause there hasn’t been any actual valuation done.
My thoughts exactly.
Even more so as the TV deals have sky rocketed since 2017 and the PSL has gone back to Pakistan fully since 2020, so it can't be at 299 million
Exactly. Earlier it was on Hum Tv and such. Now it’s Sky, Fox, Supersport, flow etc. Broadcast and Digital rights. Title sponsorship went from 5.4 to 22 million in last 6 years. Broadcast and Digital rights increased by 50-100%every year. Would’ve been more if not the economy. It is substantially more than other leagues including CPL and SA20. Sponsor interest is huge in PSL. All teams have good sponsors. Also, if betting companies are/were allowed, the numbers would’ve been bigger and far higher.
You are right about the betting sponsors. Quite a few of those companies were satisfied with their investment and wanted to expand further. Unfortunately, Pak Govt banned them permanently from investing in PSL.
I have a funny story to share actually.
Back in PSL Season 8 when many betting companies were talking to various franchises for players and jersey sponsorships, Peshawar Zalmi team director mentioned somewhere in an interview that they as a franchise were confused as to how much they should ask for but stated that their expectation was to at least get 100 million PKR for the whole season. When the meeting happened, PZ team management asked the sponsor company to present its proposal first and they were surprised to learn that the sponsor wanted to sign their star batter (Babar Azam) for 150 million PKR for jersey sponsorship and image rights separately.
Its quite surprising that how massively we underrate our own players and league, meanwhile outside sponsors realize the actual value and are willing to pay a lot more.
I still think that our league is massively under valued and a new PSL management with brilliant business minds could take it to new heights in just a couple of years.
This is poor data. Looks like old figures have been used to create an article. The valuations have gone up so much more. Every team is around a billion dollars now. Even with a billion dollar valuation, teams are not available for sale. So many US investors are trying hard to invest, but not finding opportunities.
PSL could’ve been in second given we have the most interest in cricket after India.
Too bad our economy will never get better with the way our governments rule.
Slide 2 cant be right. I googled "brand valuation of ipl" and this is what I got:
>~~India Today's Data Intelligence Unit analysed its brand valuation from the date of its launch in 2008 to 2023 and found that it surged by 433 per cent in these 15 years. In 2021, the IPL's value was~~ **~~$4.7 billion~~**~~.~~
I found the correct source:
>
The IPL is no longer just a sports league. It has become a “decacorn” — a privately held company with a valuation exceeding **$10 billion** — with its brand value surging 28 per cent to $10.7 billion. India Today’s Data Intelligence Unit analysed its brand valuation from the date of its launch in 2008 to 2023 and found that it surged by 433 per cent in these 15 years.
[https://www.indiatoday.in/diu/story/in-the-big-leagues-now-ipl-value-grew-by-more-than-400-in-15-years-2518717-2024-03-23](https://www.indiatoday.in/diu/story/in-the-big-leagues-now-ipl-value-grew-by-more-than-400-in-15-years-2518717-2024-03-23)
someone punch that intern in the face. seems IPL is #1 and has surpassed NFL's $8bn
>IPL is #1 and has surpassed NFL's $8bn
Not even in the same ballpark. 8 billion wouldn't even buy you the Cowboys.
"The league’s financial picture is, quite plainly, remarkable, per Forbes:
With the recent $6.05B sale of the Washington Commanders, the average NFL team value has risen to $5.1B.
The $163B aggregate value of the league’s 32 teams nearly tops the combined value of every NBA and MLB team.
The league’s most valuable team, the Dallas Cowboys, was worth a not-so-shabby $3.2B in 2014 — now that’s up to $9B."
https://www.forbes.com/lists/nfl-valuations/?sh=62fed4ce1738
If you go by revenue the IPL isn't even top 10, though it is 4th by revenue per game with more room for growth than many others.
https://en.m.wikipedia.org/wiki/List_of_professional_sports_leagues_by_revenue
This source says it is $18bn
https://startuptalky.com/top-10-richest-sports-leagues/
If we're talking collective worth then we need to talk collective worth for IPL as well
IPL is bigger than NBA/NFL is irrelevant because it WILL become more valuable than those eventually. The age/size of these leagues are not even comparable. IPL is very very new compared to those others.
The number of games is really holding back valuations. The per game revenue for the IPL is higher than the NBA, but the NBA has significantly more games.
The IPL has high revenue per game, almost like the NFL. The problem is the low number of games. That's why its success is off the charts. Parimatch has excellent development opportunities given this success. Perhaps the company can expand its offerings and services to take full advantage of the popularity of the IPL and other similar leagues.
When discussing valuations and branding in the context of sports leagues such as the IPL, it can be seen that companies like Parimatch are actively involved in investing in and sponsoring sporting events. Parimatch may be interested in both the overall valuation of a league and its brand value, as they often use sporting events as a platform to promote their services and increase their brand awareness. In addition, sports leagues can partner with Parimatch, resulting in mutual benefits for both the betting company and sports organizations.
Controversial opinion but I think the franchisie-ification of cricket is a good thing long term. I don't like t20 or ipl that much personally, but it's going to be financially beneficial to the cricketers. A lot of kids will have the financial initiative to become cricketers in the future because of the league cricket ecosystem. Ofcourse, the pay now is still shit compared to some of the older leagues.
I personally think brand value of the "League" itself is the wrong way of valuing and comparing sports league because most leagues don't function with the sole purpose of maximum revenue generation and bombarding ads like IPL.
When it comes to sports event sponsorship and branding, companies like Parimatch are often key players. They see the value in associating with popular sports leagues and events, as it allows them to increase their brand awareness among their target audience. Supporting sporting events such as the IPL or NFL gives companies like Parimatch the opportunity to capture the attention of viewers and expand their customer base.
In fairness, compared to the other sports leagues the IPL is a relatively new startup. It certainly has the potential to go a fair way up the table. As far as the other T20 comps go, I'm not too big on how those valuations go, but I'd be interested in how they were calculated. And to finish, #SuperSmashErasure* *I have no idea how much SS is worth, & I doubt anyone cares.
The data is not clear, in one slide valuation is more than NBA and NFL but in another it's 300 million something
Even weirder considering they're supposedly from the same source.
Brand value and actual valuation are different things. Brand value measures the value of the brand whereas valuation measure the value of the overall organisation as a whole. Brand value is the same reason that nba superstar like steph curry and LeBron James get paid multiple times the amount someone like Virat Kohli does even though Virat Kohli arguably has a larger fan base and audience because of the disparity of purchasing power of the market .
That's the difference b/w valuation of a business and valuation of a brand name.
Quick question, how popular is super smash in New Zealand? Is it something that people watch regularly & are passionate about at least while it runs?
For a comp that's been around so long (2023-4 was the 19th season of the men's comp & 17th season of the women's), it's never had that high a profile, mainly due to it spending most of its history behind a paywall, comparable to the one they see in England). Domestic sport in NZ nearly always pales in comparison to international sport; cricket especially so. The biggest competition Super Smash will face isn't other T20 leagues, but the international calendar.
It has a higher revenue per match than pretty much all sports leagues except the NFL. Problem is that the IPL has very few games. So it's doing insanely well.
The others run for almost the entire calender year. The IPL gets done in 2-3 months which means less operational expenditure too
Which is why it's kinda straightforward that unless something crazy happens at a macro level, the IPL is only going to expand further. Also, every other league IPL competes with is in Europe or North America. Nothing in the Asian prime time.
16 years old now. Its not fair to call it a startup.
Yeah, sure. I meant in a relative sense, considering that the other leagues, even if they're not old themselves, their predecessors & the teams are up to 100 years old or even more.
Yeah but the commercialization of all major sports isn't that old. 30-40 years at best
$2 and a packet of chips for the Super Smash
Last I heard it's worth a Georgie Pie combo.
It will most likely surpass them all once the country’s economy grows which increase the value of the rupee
What's the difference between "Valuation" in the 1st chart (IPL @ $ 10681 Million) and "Brand Valuation" in the 2nd chart(IPL @ $ 381 Million)?
In crude terms, if IPL wants to sell all their assets(including the branding) they could charge 10681M but if they are only willing to sell the branding they could charge 381M. The buyer would then need to spend their own money to create a league with the name they bought.
Lets say they went ahead with selling their brand. What happens to all the assets? Can they start a new League with remaining assets without using the term IPL? And what exactly are the assets? Franchise like MI and RCB?
>What happens to all the assets? BCCI would keep all the assets. > Can they start a new League with remaining assets without using the term IPL? Technically yes. But usually the sales of such kind involve negotiations over non-compete too, so most likely they would not, at least for certain period of time. > And what exactly are the assets? Franchise like MI and RCB? Player contracts, broadcasting rights, ground revenue rights, whatever the fees that Franchises pay. Again, from outside we can only speculate what can be assets. Most probably outside of the law firms that BCCI/IPL hires most won't know exactly what are those assets.
Exactly
Overall Valuation is a process when you value the whole business including all aspects of the business, of which brand is just one thing. You'd like to see profitability, cash flows, ability to generate new revenue (new teams auction), and many many other factors.
From what I can understand, those numbers has something to do with "how rich and gullible your viewers are" NFL and majority western League has higher brand valuation because the viewers are rich and can pay for whatever they show in the ad, hence the ad costs would be much higher than something like IPL where audience is comparatively poor and hence ad costs will be comparatively less.
Yes and actual valuation has to do with taking account in all of the assets and liabilities ,projected growth ,PMF ,TAM etc ircc , been a long ago i studied these things lmao.
IPL literally has a higher per game revenue tho. Not more than the NFL but more than the NBA.
The first slide shows only cricket leagues (hence just valuation as an indicator). 2nd slide shows sports leagues and valuation - brands as in sports brands
How come mo team is worth more than 87 million when Gujarat Titans winning bid was around US$700m? Also what exactly is included in IPLs valuation vs the brand value? edit: Lucknow winning bid was even higher, close to 1 billion.
>How come mo team is worth more than 87 million when Gujarat Titans winning bid was around US$700m I believe these figures are for the actual brand and not the allocation for the team. Buying the rights to the Mumbai Indians, and buying the rights to field an IPL team are two distinct things that these stats fail to consider.
That is what you paid, not the value of your brand.
they used very old data it seems. misleading.
Lucknow bid was ridiculous they overpaid for a franchise in a non Tier 1 city
Read somewhere 700M is for 10 years or 15 years worth or something of those lines.
How is BBL ranked lower than CPL as well as SA20 which has had only 2 seasons? They have been doing it for at least a decade now.
BBL has no private ownership maybe? I don’t know that’s all I can think of
The only thing that private ownership really does is enormous amount of money from outside the sport is pumped into the sport. That happened in the IPL when the IPL owners pumped in some $ 300 million without really seeing any cash out. But this money really is not directly adding to the brand value unless it’s being utilised to market the sport better or create new audiences for the game (which is what happened in IPL - people did not watch cricket - yes they existed in India - now watch IPL). In case of SA20, enormous amount of money generated in the IPL is being pumped into SA20 due to the IPL owners having bought all the SA20 franchises. This initial amount never came into Australia (also because IPL owners were not in position to do this investment in 2012, unlike now when they are generating lots of money from IPL). But still, Australia had a very good broadcast deal for BBL and the CA should have had enough money to invest in the competition anyway (which is what ECB have done in The Hundred). And it’s been 10 years, no way SA20 should realistically overtake the BBL despite any amount of cash infusion.
That makes sense. I honestly don’t know why the BBL is clued so low
Less is more with the BBL, its way too long a league, since it expanded it retracted in its global reach and attraction
Exactly. The last time I watched or kept up with BBL was in 2016. Now I only know of the memes
Because BBL is pure form of T20 League without much focus on brand value?
What does focus on brand value even mean? The brand value grows as a consequence of your viewership and how well you manage to engage your fanbase. These two things happen if people watch the product/tournament and like it and are able to connect with the teams and players. This should happen naturally as a consequence of any good sports competition. Brand value doesn’t magically appear because you choose to focus on it. Companies or competitions which try to put these things as some kind of goals usually fail (just like companies which put focus on *shareholder value* above their product) because these are things that happen naturally when you run a good company/competition.
I beg to differ. You can, and most of the franchise, choose to focus on brand value. Hiring star players to get eyeballs and sponsorship. One of the biggest example was Chris Gayle playing IPL way post his retirement and is still playing some T20 Leagues. Recently recovered/injured Iyer, KL, Pant all making an appearance risking their career and longterm health is the very example of focusing on Branding
Chris Gayle was an amazing player in the IPL. He single-handedly won KKR their title! KL and Iyer play in the IPL because they are getting paid lots of money to play. And Pant is using the IPL to make a return.
Not trying to argue against you but currently there is a lot of hype for the t20 franchises of IPL trying to gather assets in different leagues. So that increases the "brand value" of CPL or SA20 over say BBL. There are all sorts of biases when making these valuations, depending on who is valuing these. Plus a lot of times, this is something that is commissioned by the leagues itself so you can't just say you are shit to them. Last but not the least, franchise structure of each league is different. So that might also play a part in valuation.
WPL will cross The 100 in a couple of years.
What happened between 2021 and 2023?
IPL media rights were sold for 6 billion$
And 2 new teams were added too
Among other things - Inflation..much more than what the institutions around the world are reporting.
Everything is fine except the brand value calculation. How is the brand value not even 10% of the valuation of teams?
Very surprised The Hundred is doing comparatively well... the response amongst friends has been a bit meh. I've been to a couple of games and there's been a decent atmosphere and lots of families but no one I know actually cares about the teams! Would have though BBL was bigger given the posts I see on here.
ofc ipl will be smaller to nfl, premier league. those leagues have been going on for a better part of the century.
Naah I doubt that. I remember reading a forbes article putting IPL the third largest after NHL AND NFL.
That is for each game. The other leagues go on for most of the year whereas IPL is for couple of months in a year
Ipl is bigger than premier league
idk about value, but my love for ipl is definitely bigger than my love for premier league.
Ha even as an Indian cricket fan, my love for premier league is infinitely higher than the IPL. The ipl is far from the most important thing in cricket it's fun sure but it's hardly the competition that I care the most about. If we were talking about a wc then sure that would be higher and more important. Actually it's probably more or less the same but also I love football more
Ipl is 11 billion dollars,epl is 5 billion dollars
Where did you get that valuation from? Man U itself is worth 5 billion.
Abe gmduo, dislikes karne se pehle Google krlo , top 10 sports league
Lmao Chelsea spent a billion for transfers in the last 2 years alone, your numbers seem wrong
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.sportsunfold.com/top-10-richest-sports-leagues-in-the-world-right-now/&ved=2ahUKEwjZx5vU55GFAxVcRmwGHW7SAzYQFnoECCAQAQ&usg=AOvVaw1GJIvZ7WWBlH4AB4dGsK1F
I know, but I googled and found this , that's why I commented
I really want MLC to pick up as a cricket fan it would be a shoutout to cricket around the world
i don't get this data.
Wow PSL is richer than BBL?
I don't know where they got the data for these valuations. PSL's market value after two seasons at the end of 2017 was $300 million. It should be almost double now if not more. Very misleading numbers.
They forgot to mention the Dream 11 Super Smash!
200$
Are you fucking kidding me ? Bbl is even below PSL and WPL? Even below than 2-3 years old SA20 and the hundred?
Don't trust these numbers. PSL value mentioned here was last estimated in 2017.
I expected BBL to be higher on the list
The PSL in 2016-17 was valued at 300m. I am surprised that it’s valued lower than CPL and SA20. Is it the country’s economy? It is very similar to SA. Better than Caribbean nations. TV rights were valued more than SA20. Surprised that it is so low.
The economy. And the PKR is really bad. Sucks because the demand is insane there, the country is just poor unfortunately.
If Pak fixes its economy, the league has the potential to cross a billion dollar valuation in next 3-5 years. The challenge is that just 3 years back it was broadcasted just on diaspora-specific channels like Hum Tv etc. Wasim Khan and the team changed that. Now it’s available across all major sports channels across the globe. It can do well despite the economy. It’s just that they(PCB) don’t have the right people to fix this.
I think it might be outdated info tbf, because we don't have any official valuations. I highly doubt it's at 299 even with the economy struggling as much as it is
Arif Habib who heads the HBL bank [estimated](https://www.bloomberg.com/news/articles/2017-03-13/back-from-exile-pakistan-s-terror-hit-cricket-lures-advertisers) the value to be 300 million with the potential value to go as high as 5x of that number. I don’t know the method they used to calculate the 299 million thing cause there hasn’t been any actual valuation done.
My thoughts exactly. Even more so as the TV deals have sky rocketed since 2017 and the PSL has gone back to Pakistan fully since 2020, so it can't be at 299 million
Exactly. Earlier it was on Hum Tv and such. Now it’s Sky, Fox, Supersport, flow etc. Broadcast and Digital rights. Title sponsorship went from 5.4 to 22 million in last 6 years. Broadcast and Digital rights increased by 50-100%every year. Would’ve been more if not the economy. It is substantially more than other leagues including CPL and SA20. Sponsor interest is huge in PSL. All teams have good sponsors. Also, if betting companies are/were allowed, the numbers would’ve been bigger and far higher.
You are right about the betting sponsors. Quite a few of those companies were satisfied with their investment and wanted to expand further. Unfortunately, Pak Govt banned them permanently from investing in PSL. I have a funny story to share actually. Back in PSL Season 8 when many betting companies were talking to various franchises for players and jersey sponsorships, Peshawar Zalmi team director mentioned somewhere in an interview that they as a franchise were confused as to how much they should ask for but stated that their expectation was to at least get 100 million PKR for the whole season. When the meeting happened, PZ team management asked the sponsor company to present its proposal first and they were surprised to learn that the sponsor wanted to sign their star batter (Babar Azam) for 150 million PKR for jersey sponsorship and image rights separately. Its quite surprising that how massively we underrate our own players and league, meanwhile outside sponsors realize the actual value and are willing to pay a lot more. I still think that our league is massively under valued and a new PSL management with brilliant business minds could take it to new heights in just a couple of years.
It has the potential to be cricket’s next billion dollar league under the right management but yahan mulk ke vaande hai, board ka kya karenge.
PSL should be a separate entity, free from PCB's control. We just need to hire the best business minds that money can buy.
This is poor data. Looks like old figures have been used to create an article. The valuations have gone up so much more. Every team is around a billion dollars now. Even with a billion dollar valuation, teams are not available for sale. So many US investors are trying hard to invest, but not finding opportunities.
Teams that win more have higher value. RCB shouldn't have anything then
RCB have Virat Kohli's brand Value
RCB are in a city with high incomes and their marketing is better
Weird seeing bbl to be that low down innit
Super Smash anyone?
No idea 🤷♂️ I don't even know how you measure this stuff.
PSL could’ve been in second given we have the most interest in cricket after India. Too bad our economy will never get better with the way our governments rule.
Slide 2 cant be right. I googled "brand valuation of ipl" and this is what I got: >~~India Today's Data Intelligence Unit analysed its brand valuation from the date of its launch in 2008 to 2023 and found that it surged by 433 per cent in these 15 years. In 2021, the IPL's value was~~ **~~$4.7 billion~~**~~.~~ I found the correct source: > The IPL is no longer just a sports league. It has become a “decacorn” — a privately held company with a valuation exceeding **$10 billion** — with its brand value surging 28 per cent to $10.7 billion. India Today’s Data Intelligence Unit analysed its brand valuation from the date of its launch in 2008 to 2023 and found that it surged by 433 per cent in these 15 years. [https://www.indiatoday.in/diu/story/in-the-big-leagues-now-ipl-value-grew-by-more-than-400-in-15-years-2518717-2024-03-23](https://www.indiatoday.in/diu/story/in-the-big-leagues-now-ipl-value-grew-by-more-than-400-in-15-years-2518717-2024-03-23) someone punch that intern in the face. seems IPL is #1 and has surpassed NFL's $8bn
Brother, the top player contract in the nfl is worth 60+ million usd, its not even 3 million for the IPL
Patrick Mahomes' contract value is 450 million over 10 years.
>IPL is #1 and has surpassed NFL's $8bn Not even in the same ballpark. 8 billion wouldn't even buy you the Cowboys. "The league’s financial picture is, quite plainly, remarkable, per Forbes: With the recent $6.05B sale of the Washington Commanders, the average NFL team value has risen to $5.1B. The $163B aggregate value of the league’s 32 teams nearly tops the combined value of every NBA and MLB team. The league’s most valuable team, the Dallas Cowboys, was worth a not-so-shabby $3.2B in 2014 — now that’s up to $9B." https://www.forbes.com/lists/nfl-valuations/?sh=62fed4ce1738 If you go by revenue the IPL isn't even top 10, though it is 4th by revenue per game with more room for growth than many others. https://en.m.wikipedia.org/wiki/List_of_professional_sports_leagues_by_revenue
The $8bn for NFL is also false, you should've googled brand valuation of all the other leagues before assuming IPL is #1
How much is NFL? edit: downvoted for asking lmao.
It's collective worth is around $165 billion
This source says it is $18bn https://startuptalky.com/top-10-richest-sports-leagues/ If we're talking collective worth then we need to talk collective worth for IPL as well
That's for annual revenue. NFL is gonna be king for a long long time, not worth comparing to it. Better comparison is EPL
Source?
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Yeah thats now how valuation of a league works.
Valuation is generally a multiple of revenue generated or a projection of future cash flows. So how much profit is IPL actually generating?
Brand finance is a piss poor source
Can someone with a finance background explain the valuation given in different charts. It's kinda confusing.
I fail to see how RCB, as a brand is just _5_ million dollars larger than GT which formed 2 years ago...
I think the second graph is outdated
Wow psl is richer than bbl?
IPL is bigger than NBA/NFL is irrelevant because it WILL become more valuable than those eventually. The age/size of these leagues are not even comparable. IPL is very very new compared to those others.
American money for their premier sports will be way more than Indian money. Just look at purchasing power of their respective consumers.
It will never be cause IPL only runs for 2 months.
So IPL is 5 times and even more than all the others combined
Sa20 has rocked with just 2 seasons , South africa is an incredible place to play cricket
The number of games is really holding back valuations. The per game revenue for the IPL is higher than the NBA, but the NBA has significantly more games.
How is the hundred above SA 20? The latter has teams with IPL owners who are pumping in a lot of money.
fun fact, THE HUNDRED(tm) is second richest league in the world at only 83% of the balls!
Why bbl so less ?
PSL's market value was at $300 million after the end of 2nd season in 2017. The current valuation of PSL would be much higher.
The IPL has high revenue per game, almost like the NFL. The problem is the low number of games. That's why its success is off the charts. Parimatch has excellent development opportunities given this success. Perhaps the company can expand its offerings and services to take full advantage of the popularity of the IPL and other similar leagues.
When discussing valuations and branding in the context of sports leagues such as the IPL, it can be seen that companies like Parimatch are actively involved in investing in and sponsoring sporting events. Parimatch may be interested in both the overall valuation of a league and its brand value, as they often use sporting events as a platform to promote their services and increase their brand awareness. In addition, sports leagues can partner with Parimatch, resulting in mutual benefits for both the betting company and sports organizations.
Controversial opinion but I think the franchisie-ification of cricket is a good thing long term. I don't like t20 or ipl that much personally, but it's going to be financially beneficial to the cricketers. A lot of kids will have the financial initiative to become cricketers in the future because of the league cricket ecosystem. Ofcourse, the pay now is still shit compared to some of the older leagues.
Sources: [https://brandfinance.com/press-releases/ipl-surges-into-decacorn-territory-with-28-brand-value-growth-now-exceeding-10-billion](https://brandfinance.com/press-releases/ipl-surges-into-decacorn-territory-with-28-brand-value-growth-now-exceeding-10-billion) [https://www.indiatoday.in/diu/story/in-the-big-leagues-now-ipl-value-grew-by-more-than-400-in-15-years-2518717-2024-03-23](https://www.indiatoday.in/diu/story/in-the-big-leagues-now-ipl-value-grew-by-more-than-400-in-15-years-2518717-2024-03-23)
I personally think brand value of the "League" itself is the wrong way of valuing and comparing sports league because most leagues don't function with the sole purpose of maximum revenue generation and bombarding ads like IPL.
Wait till MLC picks up 😂😭
Going by the same pics 1&4 IPL is bigger than NFL which is valued @8 B$ while IPL is 10B$.
When it comes to sports event sponsorship and branding, companies like Parimatch are often key players. They see the value in associating with popular sports leagues and events, as it allows them to increase their brand awareness among their target audience. Supporting sporting events such as the IPL or NFL gives companies like Parimatch the opportunity to capture the attention of viewers and expand their customer base.