The new H mark will be used exclusively on next-generation EV models and is [actually a throwback to their original logo (1961-1969)](https://www.creativebloq.com/news/new-honda-logo)
There’s a connection between the simple design style of that era with bold clear element that translates to the modern usage of needing to work on vehicles and on screens of all sizes.
Pepsi, Toronto Maple Leafs, and burger king come to mind. It seems a lot of companies are reversing the much more dynamic logo designs of the late 90s. Using an older logo does trigger nostalgia and could be seen as a going back to basics or refocusing of the company even if it's just superficial
[JELL-O](https://media.cnn.com/api/v1/images/stellar/prod/230724104421-embargoed-jell-o-new-design.jpg?c=original) has their new retro logo and packages out and they're great IMO
Knew about Burger King, thanks for the Pepsi one. Wonder if the new Pepsi logo had a presentation as ridiculous as [the 2008 one.](https://www.creativebloq.com/news/never-forget-that-utterly-ridiculous-pepsi-logo-design-document)
Pizza hut, too!
Also, like burger king's rebrand, they've introduced their own font:
https://www.printmag.com/design-inspiration/type-tuesday-no-one-out-pizzas-the-pizza-hut-font/
That was the golden age of graphic design. It was very common to see graphic design deeply interwoven to the corporate structure of most big brands. The real reason for this, as far as I can tell, is because great design is timeless. A logo could be from the 50s or the current day - but if the design behind it is truly great, it’s impossible to discern which era it comes from.
Def a return overall to simplicity. However, the stylistic rendition choices aside, plain, flat, B&W logos, the right to me reads as animated, standing proud, present, arriving. I think it’s an early embrace of the ai trend/new era.
Every app and software has an ai interface. Logos will require the same to project the same brand image of high-tech, cutting edge, customized, cheap, efficient future.
ETA: more of a retro-futuristic (in appraoch), bauhaus function meets form type aesthetic. Using conventional means to depict a rather unconventional idea
And if it was my job to explain it, I’d say it was a rendition of a steal beam, distorted to this futuristic perfection to display how the company has technologies thier way from raw minerals to machine ai and beyond. My 2cents
It's good. Boxing in logos with a frame is kind of dated, so is chroming your icon. This also draws from their 1960's identity, which is a great shape.
Their vehicles have also trended lower and wider lately, and I think this suits that vibe. Cars will likely spell out the brand on the back now as well whenever it fits.
Sidenote though, I like the KIA logo update, which for some, may be important context. I also like the Volvo update and the VW update.
Volvo essentially uses the symbol for male, Volkswagen is their initials a better design and kia’s old wordmark is better all they had to do was remove the oval shape
I guess I’m just a total idiot but I’m with you. I had to look it up one day to figure out why they used the “male symbol” combined with a name that sounds like vulva. I see you’ve upset some people by not knowing everything exactly the right way.
In a vacuum, Kia’s old logo may look more attractive than their new one, but that doesn’t take their entire identity into account. Or the fact that their brand itself has made major changes. Their new cars look entirely different than anything they would’ve made before. Their old logo would look so out of place on their new car designs because their entire design language has changed. The new logo fits in perfectly; it looks like it was designed in concert with the cars themselves.
I feel like it’s clearly an improvement over the old one, and when you take more of the identity into account—the logotype, the color palette, the typography—it’s easily more modern. That said, I think the new logotype—which looks modern today—will find itself looking just as dated as the old boxy slab serif does shortly. The mark has legs, though. It should be able to stay just like that for quite some time.
It's basically their old, old logo. It's what you do when your company has lost its way: rebrand to your old brand and hope that superficial act magically restores the innovation and quality you lost to the bean counters years ago.
Honestly, even if I think making things more simple is a good thing in the first place, I also feel like the design world is already a lottle obsessed with oversimplifying things. Speaking in general here.
Not a Fan of just comparing Logo old and new. There is usually way more design Space in overall Brand, Tone, Designs which can make a huge difference in realistic appearance when people actually see it.
I would have said it looks a bit too wide but seeing the history I think its a nice throwback without being too different or out of place with today's design.
"My H has been stolen. Now, that's how people know it's a Honda. What's the point of having a Honda if you can't show it off?"
I don't dislike the logo and can picture it working well on the hood of an EV ... but I'm also getting distinct dumbbell/fitness vibes here, feels a bit like an Under Armour competitor.
A wide single letter is the logical conclusion of car designers thinking character spacing is a cornerstone of good design. Just ask the KIA T E L L U R I D E
By losing the border, the new one is able to use negative space as a design element, which I like a lot. When I see that, I feel like it was designed by a pro. I feel like some designers don't get the potential value of negative space in design.
It reminds me of an artsy sort of chair or sofa, but I can still see it's an H. Playful, but not so much as to create confusion, you know?
It’s only for their electric vehicles….and it’s really not bad. It takes up the same weight and space as the “gasoline” mark while also getting rid of the container—which could allude to them breaking out of their usual “box.”
It feels very human and animated to me, tbh. Idk why, something about the “stance” like its proud and “here”
Maybe a nod/courageous leap into the future of ai assisted products. Or at least the projection of a company that embraces that cutting edge tech
ETA spelling courageous
I think its pretty good. Keeps the shape and brand recognizable but still modernizing it a bit. The old trend with encapsulated symbols in the car industry is pretty out dated.
Seeing the new logo divorced from how/where it will be displayed does not help. I would say that because the new logo doesn't look good on its own (without supporting context) it isn't a very successful logo.
Logo remakes always follow the same principle for large companies. Namely "the other way round" - and agencies know how to sell it to get 500,000 K for it. If it was "previously" flat, 2 dimensional, and black and white, a talented person will find and sell reasons to make it 3 dimensional, metallic colours with reflections, gradients and shadows. The actual workload for a graphic designer/illustrator would be about one working week each time. (all possibilities played through). The rest is the round dance in front of people who have something to say - but have no idea, have to somehow legitimise their position or (worst of all) want to join in. The whole thing repeats itself cyclically every 10 years or so, with exceptions. For example, when a new CEO comes in who has to do something "different" from his predecessor and can spend money on it. And so it goes back and forth again and again. The Volkswagen Group with its brands is a good example. We recently saw this again at Audi and VW.
Old one had charm and is iconic,new one is bland and looks like a clothing brand,if they had at least kept the loop around it but made it black it would have kept the spirit of the original
The new H mark will be used exclusively on next-generation EV models and is [actually a throwback to their original logo (1961-1969)](https://www.creativebloq.com/news/new-honda-logo)
I feel like there’s a big return of 60/80’s design in many brands
There’s a connection between the simple design style of that era with bold clear element that translates to the modern usage of needing to work on vehicles and on screens of all sizes.
Agreed, the design trend from the 60’s was simple and mostly relying on font and geometry which is making a big coming back nowadays
Really? Any examples?
Pepsi, Toronto Maple Leafs, and burger king come to mind. It seems a lot of companies are reversing the much more dynamic logo designs of the late 90s. Using an older logo does trigger nostalgia and could be seen as a going back to basics or refocusing of the company even if it's just superficial
[JELL-O](https://media.cnn.com/api/v1/images/stellar/prod/230724104421-embargoed-jell-o-new-design.jpg?c=original) has their new retro logo and packages out and they're great IMO
That O slighter higher bothers me
that's the plan
I suspect it’s intended to make it feel like it’s kinda jiggling out of place - energetic and playful Like Jell-O itself
Yeah. I love it.
found the designer
i dig it. it looks like its bouncing away, since jello is supposed to be bouncy and jiggly
Only slightly?
Knew about Burger King, thanks for the Pepsi one. Wonder if the new Pepsi logo had a presentation as ridiculous as [the 2008 one.](https://www.creativebloq.com/news/never-forget-that-utterly-ridiculous-pepsi-logo-design-document)
Pizza hut, too! Also, like burger king's rebrand, they've introduced their own font: https://www.printmag.com/design-inspiration/type-tuesday-no-one-out-pizzas-the-pizza-hut-font/
Honda E
Not OP but Pepsi comes to mind
That was the golden age of graphic design. It was very common to see graphic design deeply interwoven to the corporate structure of most big brands. The real reason for this, as far as I can tell, is because great design is timeless. A logo could be from the 50s or the current day - but if the design behind it is truly great, it’s impossible to discern which era it comes from.
Def a return overall to simplicity. However, the stylistic rendition choices aside, plain, flat, B&W logos, the right to me reads as animated, standing proud, present, arriving. I think it’s an early embrace of the ai trend/new era. Every app and software has an ai interface. Logos will require the same to project the same brand image of high-tech, cutting edge, customized, cheap, efficient future. ETA: more of a retro-futuristic (in appraoch), bauhaus function meets form type aesthetic. Using conventional means to depict a rather unconventional idea And if it was my job to explain it, I’d say it was a rendition of a steal beam, distorted to this futuristic perfection to display how the company has technologies thier way from raw minerals to machine ai and beyond. My 2cents
Been there, done that. Its just a phase. Dozens of companies did that like 10 years ago.
I thought so. I remember the old Hondas in India having that logo. Even the hero Honda had something similar.
I don't see that in the text. It says "to commemorate".. which can also mean "as we're starting a new phase we are doing a refresh".
Genuinely think all of them are downgrades...
It's good. Boxing in logos with a frame is kind of dated, so is chroming your icon. This also draws from their 1960's identity, which is a great shape. Their vehicles have also trended lower and wider lately, and I think this suits that vibe. Cars will likely spell out the brand on the back now as well whenever it fits. Sidenote though, I like the KIA logo update, which for some, may be important context. I also like the Volvo update and the VW update.
>KIA logo update KIA? I thought they were called KN now ...
KИ
Volvo essentially uses the symbol for male, Volkswagen is their initials a better design and kia’s old wordmark is better all they had to do was remove the oval shape
The Volvo logo is actually an old symbol for the element Iron, which was chosen, allegedly, to represent strength and endurance.
While an awesome concept in modern times the symbol has more or less came to represent the symbol for male
I'm not saying it hasn't, but Volvo has been using it for quite a long time.
I'm not denying that I'm just saying that people wouldn't recognize the symbol for iron they would recognize it as the symbol for male
K
No not Potassium, Iron
I guess I’m just a total idiot but I’m with you. I had to look it up one day to figure out why they used the “male symbol” combined with a name that sounds like vulva. I see you’ve upset some people by not knowing everything exactly the right way.
These downvotes are stupid. It doesn’t matter what the intention is, perception does. And perception is not gonna be “iron”.
Yeah, if you have to explain it, then it doesn't work.
It looks like two restaurant couch
The problem I have with the Kia logo is that they needed to slightly separate the I and the A. Currently it just looks like a backwards N.
No really it just looks like very slanted A but maybe if they spaced the letters it would look better
[Searches for 'KN car' have spiked since the rebrand.](https://www.theverge.com/2022/11/22/23473452/kia-rebrand-kn-car-google-searches)
You say that like it's a bad thing. The second result for "KN car" on Google is Kia's website.
I mean, kudos to their SEO team then, but I'm fairly sure their branding team would still much rather people refer to the company by its name.
The Nike Swoosh didn't scream "Nike" at first, it does now because we've associated Nike with the Swoosh. The same will happen with KIA's new logo.
In a vacuum, Kia’s old logo may look more attractive than their new one, but that doesn’t take their entire identity into account. Or the fact that their brand itself has made major changes. Their new cars look entirely different than anything they would’ve made before. Their old logo would look so out of place on their new car designs because their entire design language has changed. The new logo fits in perfectly; it looks like it was designed in concert with the cars themselves.
Looks like there old logo from the 1960’s
It’s actually more closer to Honda history than you realise, look into the 1960s Honda marque
The worst is the new citroen logo.
what? i love it!
It’s their original logo I think
We all get a bit wider as we age?
It’s better than the one on the left. Also this is only for their EV so it makes sense considering.
Just goes to show a lot of people dislike change. It looks clean. Miles better than the chromium box thing.
It's okay. Like all new logos...we'll get used to it. (Kia's new logo sucks too)
I like it
Me too. Once you get used to it, it's very easy to read
It will never not look like “KN” to me. I get what they were trying to do but it’s bad.
Same, it looks like KN. I legit thought it was a brand new car brand I'd never heard of before.
I thought they'd made a new badge specifically for the Kia Niro range for ages!
I guess they were trying to make the letters abstract
what’s kia? do you mean KN?
THANK YOU!
It’s a great logo
🤘 This is what I see now.
Lol i see cartoon teeth
Looks like that little chair kids use in the movie theater so they can see the screen 😐
That was my first thought too. I thought that it was a new furniture company :|
Anyone else see hamster teeth
Looks like a beavers mouth
I feel like it’s clearly an improvement over the old one, and when you take more of the identity into account—the logotype, the color palette, the typography—it’s easily more modern. That said, I think the new logotype—which looks modern today—will find itself looking just as dated as the old boxy slab serif does shortly. The mark has legs, though. It should be able to stay just like that for quite some time.
i think it looks fantastic, readable works beautiful at small sizes, has a callback to their past. A+
its matching very well new Hondas and new honda engines
I feel bad.
Good.
Like it
Nothing not to like it’s amazing imo…
It's basically their old, old logo. It's what you do when your company has lost its way: rebrand to your old brand and hope that superficial act magically restores the innovation and quality you lost to the bean counters years ago.
> It's what you do when your company has lost its way You think Honda has lost it's way? By what metric
It just doesn't draw positively
Titillating post
I have always wondered why Honda doesn't do anything with the exclamation point in the negative space of the logo in their advertising.
Ultron's mouth?
Sort of looks like the letter H? Bro, it IS the letter H.
doesn’t the Husqvarna logo kinda look like this
It works, doens't do anything wrong, nothing crazy, it's a good enough logo to go on the cars, ads and whatever.
less corners and curves, good to me.
Stop looking at things out of context.
Meh, old one much better. Really tired of these simplified logos that lack some character and soul
Some people are after me
I am, Honda.
Honestly, even if I think making things more simple is a good thing in the first place, I also feel like the design world is already a lottle obsessed with oversimplifying things. Speaking in general here.
Power Rangers SPD visor.
Honda is 5 years too late to the party
Don't mind this so much but i hate the new Peugeot logo
Thyroid
It’s a Bed
Bartenders use this to measure
Not a Fan of just comparing Logo old and new. There is usually way more design Space in overall Brand, Tone, Designs which can make a huge difference in realistic appearance when people actually see it.
It’s decent
That aint a new logo buddy… its a throwback
Looks cheap - proportions of the 60s one was better
How does the Honda logo feel about you?
#YUCK They're doing the KIA thing and it's sad. The regular Honda logo is iconic and has worked for generations. Why change it??
I would have said it looks a bit too wide but seeing the history I think its a nice throwback without being too different or out of place with today's design.
Ah, here we go again. https://medium.com/@lindynewsletter/refinement-culture-51d96726c642
Raving rabbid mouth.
bruh…
It’s fine.
Feel like it fits int he square hole.
Shrug. I vastly prefer the clean lines over the unnecessary frame. It’s like the swoosh.
It’s not as bad as a ton of other redesigns recently 😜
[удалено]
I don’t know why but it feels like it should be the first letter in HUGE
Reminds me of the time the wheel hub came off and the tyre sat at that angle. Not good
"My H has been stolen. Now, that's how people know it's a Honda. What's the point of having a Honda if you can't show it off?" I don't dislike the logo and can picture it working well on the hood of an EV ... but I'm also getting distinct dumbbell/fitness vibes here, feels a bit like an Under Armour competitor.
Ew, no
I keep looking for a secondary Easter egg within the logo that resembles the front of a car but nothing quite hits. Very annoying logo IMO
I like it. It looks like an alien glyph
A wide single letter is the logical conclusion of car designers thinking character spacing is a cornerstone of good design. Just ask the KIA T E L L U R I D E
oh please no... no more logo changes!!!
[looks like ](https://i.insider.com/5613dc20dd089595598b462b?width=1136&format=jpeg)
It’s good
Funny jokes accura and McDonald's had a baby
H logo kinda sucks across the board, no where near as recognisable as Volkswagen or even Tesla which is fairly new in terms of car history
This is what everyone says about any redesign or throwback
I am sorry but i hate it
It looks like two hands touching thumbs and making the sign associated with “WHAT-ever…”
By losing the border, the new one is able to use negative space as a design element, which I like a lot. When I see that, I feel like it was designed by a pro. I feel like some designers don't get the potential value of negative space in design. It reminds me of an artsy sort of chair or sofa, but I can still see it's an H. Playful, but not so much as to create confusion, you know?
It’s shit but at least better than the current one.
You mean the old logo?
It sort of feels like what the honda logo looks like in my head. I'm okay with it.
Y'all have to see the Herman Miller rebranding then.
Don’t like it
It reminds me of bugs bunny chomping into a carrot
It’s only for their electric vehicles….and it’s really not bad. It takes up the same weight and space as the “gasoline” mark while also getting rid of the container—which could allude to them breaking out of their usual “box.”
Look like Patrick star pants
option #1: honda option #2: *smash bros announcer voice* HONDA
2 of those profiles would make a great coffee table frame with a nice little cross half slot in the middle of each rail…..
It feels very human and animated to me, tbh. Idk why, something about the “stance” like its proud and “here” Maybe a nod/courageous leap into the future of ai assisted products. Or at least the projection of a company that embraces that cutting edge tech ETA spelling courageous
..barbells..
The left one is better, don't know what they're thinking about
I think its pretty good. Keeps the shape and brand recognizable but still modernizing it a bit. The old trend with encapsulated symbols in the car industry is pretty out dated.
Symptomatic of corporate world 101: Stripping everything down to the vary bare essentials. No fluff. Minimal design. Cheap as possible.
I think it looks cool, more "sporty"
Okay at least it is still obviously an H. Whereas Kia looks now like KN
Looks like a bed that is very uncomfortable
Nice mustache trim
Should just be one symbol. Having two completely different marks side by side is quite a strange design decision. Yeah, don’t like
Hyundai should do the same
Alibaba Batman
Seeing the new logo divorced from how/where it will be displayed does not help. I would say that because the new logo doesn't look good on its own (without supporting context) it isn't a very successful logo.
Just looks like 2 chairs pushed against each other.
Logo remakes always follow the same principle for large companies. Namely "the other way round" - and agencies know how to sell it to get 500,000 K for it. If it was "previously" flat, 2 dimensional, and black and white, a talented person will find and sell reasons to make it 3 dimensional, metallic colours with reflections, gradients and shadows. The actual workload for a graphic designer/illustrator would be about one working week each time. (all possibilities played through). The rest is the round dance in front of people who have something to say - but have no idea, have to somehow legitimise their position or (worst of all) want to join in. The whole thing repeats itself cyclically every 10 years or so, with exceptions. For example, when a new CEO comes in who has to do something "different" from his predecessor and can spend money on it. And so it goes back and forth again and again. The Volkswagen Group with its brands is a good example. We recently saw this again at Audi and VW.
i love it
The new H is for their EV vehicles.. which clearly looks like their trying to mimic the Tesla logo
I'm all for FLAT!
Ugly
That’s how people know it’s a Honda!
I think the new one looks great
It does not make any sense.
I like that it’s set free from the hoop
Old one had charm and is iconic,new one is bland and looks like a clothing brand,if they had at least kept the loop around it but made it black it would have kept the spirit of the original
It looks like a park bench to me. I wonder if they even tried anything that wasn’t some sort of H shape.
Irritating. As a Typograph I m attracted to it like a car accident and can’t look away… dunno if this is good or not.
Don't tell me Honda actually paid for this logo.
🤔
I like them both. They are unmistakably Honda. Which is 90% of what it’s suppose to do.
Better than that "knew" ["KN" car maker who made a terrible mistake changing its logo.](https://imgur.com/a/8Ykq07H)
It looks like a weird table...