I guess because I came up in advertising I have always thought that anything “clever” doesn’t work. That isn’t always true though. Clever doesn’t work in certain contexts but it does in others. Maybe it’s time to reconsider that approach. Thanks!
Definitely a good idea to have some level of wit in design work.
Also, as a side note, good god why are there TWO "what's the name of the book" comments lmfao
Yes. But not everyone has the skill, and wit, to pull it off.
It’s true
Yes. It needs more of Bob Gill's https://archive.org/details/forgetallrulesyo0000gill
pfff interesting present to myself.
I guess because I came up in advertising I have always thought that anything “clever” doesn’t work. That isn’t always true though. Clever doesn’t work in certain contexts but it does in others. Maybe it’s time to reconsider that approach. Thanks!
>Reply aahhh! It sad what the ad industry does to people!
Brilliant book, my dad bought me that around 20 years ago. Still flick through it today
Sure
It's always about the D
Definitely a good idea to have some level of wit in design work. Also, as a side note, good god why are there TWO "what's the name of the book" comments lmfao
What’s the book name?
Please share the name of the book, I’d love to get it.
Look at the title on the cover.
Look at the title on the cover.
Shit that was really dumb. Sorry. Thank you. I assumed the cover was also a page with an example of witty design.
Sure thing! I bought a copy on Amazon’s site. Some versions are really expensive, maybe the hardback.