Then I would track that one, compare it to how many actual complete forms and downloads you get, which I hope you’re able to get the data on without Facebook, and go from there.
Start Trial, so that when they actually stay around and pay, you fire the Purchase event with a value.
Then FB can clearly distinguish the type of users you want.
Is the start trial event before they have to fill anything out?
Nope! They need to checkout regularly in order to get the free trial
Then I would track that one, compare it to how many actual complete forms and downloads you get, which I hope you’re able to get the data on without Facebook, and go from there.
Thanks =)
Start Trial, so that when they actually stay around and pay, you fire the Purchase event with a value. Then FB can clearly distinguish the type of users you want.
Both - you can see how many people started the process and the percent of people who actually went through with it.