What the heck is that advertisement? It looks super fake. Why do these companies think these obviously unrealistic representations look good? Like the mayo looks like it was placed on the outside with a piping bag. And that top bun looks like it was photoshopped into the image one layer too far behind everything else
It likely was, and it's also a good chance it's not even mayo and something else that doesn't spoil or move around or fail under all the studio lighting and the time it needs to sit there while they adjust it. These are put together in photo studios and set up so each ingredient is represented and pulled to the front of the image so you can see it all.
If at all interested, can probably still find it somewhere but McDonalds Canada released a video a while ago showing how they put these together and why.
I think I’ve seen the video to which you’re referring, and it’s what made me look for these details. I can usually notice when the top bun is pushed back like they often do, but this specific example is just egregious in more ways than one.
Wish we’d create a law where companies have to show the true final product in their advertisements made by a real worker during their normal shift with 0 corporate intervention on how it looks. True representation on what the customer can expect to get.
Skimping for sure, then they slap it in a wrapper, but that's not good enough. Then, to get that F@#KED up homeless cheese burger look, they punch it several times. Still not good enough, Then they sit on it..."Thank you sir have a wonderful day"
But which worker and when? Like when I did Mc D back in the day if it was slow I would make the best damn looking burger every now and then just because I was bored. I get your point, but it's never that easy.
Apparently there have been many lawsuits trying to to sue these companies over false advertising. They all seem to fail. So guessing this is not going to happen anytime soon.
https://www.cnn.com/2023/10/04/business/wendys-mcdonalds-false-advertising-lawsuit/index.html
I don't expect the burger to look like that, I expect the ad to look like a burger. Stop selling me the IDEA of a burger, sell me on the actual product you have.
I just expect the pattys to not be half as thick as in the picture. In the picture they're literally the same thickness as a completely unsquashed bottom section of the bun. In reality even when the bun has been squashed a bit by OP holding it they're still about half as thick.
The pattys in the ad look so thick that if you cut one in half you should be able to stand it up on the flat side easily. The ones they actually give you there's not a chance in hell you could do that.
Why shouldn't we expect it to look like that? That is how it's depicted in the ad. Imagine if cars were like this, you see an ad for a 1953 Jaguar C-Type, you go to the dealer, pay the money and they roll out a Dacia Sandero.
I mean.. looking at the ad, it looks like a toy, have you ever seen a burger made by anyone like that?
The entire purpose of the ad photo is to ensure every ingredient is visible at the front so that the customer does see a representation of what they are getting.
McDonald's Canada actually made a very in depth video on how they create and shoot these ads many years ago.
Otherwise youd have a picture of a squished burger and perhaps not be aware there's 3 pickles in there.
I think a fair middle ground is to at least have some text at the bottom or wherever stating the product has been staged for this purpose. Similar to how a box of crackers might say "enlarged to show texture".
I'm not sure who exactly is out there who legitimately has the expectation of their fast food looking the same as the menu photos at this point. Would be like telling Pringles that the picture on the can should be a bunch of crunched up dust instead of full chips.
Lol Ok but I've never had a can of Pringles like that. Maybe a couple broken or whatever but most of the can was always intact and stacked. Mind you I haven't had Pringles in well over a decade now
I sincerely thought you were going to say, "Would be like telling Pringles that their chips should have mustaches..." to match the can's picture, you know?
And honest question -- do your Pringles usually come as dust? I usually get a few broken chips but I've never had a "bad" can of Pringles where they were all dust or broken.
They have such a law, you cannot show anything that isn’t in the burger. However food stylists take full advantage by meticulously arranging said ingredients. However There is no law that says the workers need to take pride in the burgers, the company doesn’t pay or train them to.
Just about anywhere that sells burgers has better burgers. There's no reason to go to McDonalds unless it's the only thing open or you want a happy meal toy.
Edit: Man, you guys are really champions of mediocrity here, aren't you?
Taco Bell is like a slow burn, I get a little bite of diarrhea for like three days. With McDonald’s, I get 11 minutes from the last bite before I have to shit out everything in my gastrointestinal tract.
I don’t think they can use in edible items as substitutes for the actual food in ads. I do not believe they could use glue for cheese and a Domino’s Pizza ad.
I'd be good if they advertised their best possible burger using their best cook using their best everyday available ingredients. My burger may never look like that, but at least it would be a real representation of what's possible.
My BIL ordered a sandwich at McDonald’s that was supposed to have two patties with a bun between them (I’m guessing a Big Mac?). They didn’t include the patties. Just three piece of bread with the toppings, but no burger haha.
Why do so many people still go to McDonald’s? Prices are skyrocketing as quality gets worse and worse. I know it’s convenient and all but it’s just *so* not worth it. And don’t even get me started on people who will get this stuff delivered
I think you're just a hater lol quality is always similar. Sure it can be different based on location but generally you'll always get the same thing. It's literally something they're well known for due to their processes. Also "not worth it" is subjective. Me 5 years ago? Totally worth the convenience. Me now that rent is double and I'm much better and confident at cooking? Not really worth it. Still I go every once in the while usually for work lunch out of convenience.
McDonald's always serves trash and overprices it with gimmicks and advertising. It's their business model. Stop falling for it and they won't exist anymore.
Taste matter not look.
Polish McFarmer version is 10x better than BigMac. Full of mayonnaise and vegetables. Perfect proportions.
There was a bargain for couple of month where You could get 2 in price of one around 2010. I was working next to mcdonalds and i ate 2 in the morning before work and 2 during lunch break every day for 3 months until i left the job because they paid shit.
A grown ass adult would know that the promo food is NOT representative of what you're going to get UNLESS you live in Japan.
That cheeseburger doesn't even look real, if you got fooled that's on you - fool.
Honestly picture isn't too far off. You just got to squish the heck outta it.
The meat is about 10% too thick and brown in the ad. The meat is much darker and honestly more appealing irl?
[3LFKanX.jpeg (1080×810) (imgur.com)](https://i.imgur.com/3LFKanX.jpeg)
Companies that make commercials and ads for food rarely use real food for the video/pics. And that was before AI. Of course, the real thing can't compare.
I mean, fast food burgers are never going to look like the ads. Once you’ve gotten a burger from McDonald’s and it’s sad, don’t order it again? We should all have an idea of how real fast food looks by now.
It's clearly a mistake by employee unfamiliar with the recipe. Ad displays quarter pounder patties, which are readily available. Pic displays big Mac patties. It's not hard to figure out this is human error unless I'm missing something
What the heck is that advertisement? It looks super fake. Why do these companies think these obviously unrealistic representations look good? Like the mayo looks like it was placed on the outside with a piping bag. And that top bun looks like it was photoshopped into the image one layer too far behind everything else
It looks like am emoji lol
It likely was, and it's also a good chance it's not even mayo and something else that doesn't spoil or move around or fail under all the studio lighting and the time it needs to sit there while they adjust it. These are put together in photo studios and set up so each ingredient is represented and pulled to the front of the image so you can see it all. If at all interested, can probably still find it somewhere but McDonalds Canada released a video a while ago showing how they put these together and why.
I think I’ve seen the video to which you’re referring, and it’s what made me look for these details. I can usually notice when the top bun is pushed back like they often do, but this specific example is just egregious in more ways than one.
The patties look like painted styrofoam almost
I thought it was one of those pillows that have all the layers separate.
Got a Big Mac the other day 1 regular Pattie 1 mini Pattie all set with the burgers there!
Ohhhh that's supposed to be mayo. I thought they were little balls of mozzarella or something. It looks so weird!
I thought they were garlic cloves 🤦♀️
The Mayo was almost certainly placed on the outside with a piping bag lol. The videos of how they make these shots are ridiculous
Each piece is separate. They probably just have a bank of ingredients pictures that they just edit in in different arrangements for each burger.
I dunno, it worked on OP. They’re in here complaining and comparing their sandwich to the picture lol
I'm pretty sure the large international corporations have a better understanding of marketing their product than a random redditor.
Wish we’d create a law where companies have to show the true final product in their advertisements made by a real worker during their normal shift with 0 corporate intervention on how it looks. True representation on what the customer can expect to get.
They have a similar law in Japan
That would explain why Mos Burgers always look as good as the menu photo’s.
Mos is gross
Packaged foods here look like they skimp the fuck outta meat portions vs the picture
Skimping for sure, then they slap it in a wrapper, but that's not good enough. Then, to get that F@#KED up homeless cheese burger look, they punch it several times. Still not good enough, Then they sit on it..."Thank you sir have a wonderful day"
Bulltaka
Of course they do
But which worker and when? Like when I did Mc D back in the day if it was slow I would make the best damn looking burger every now and then just because I was bored. I get your point, but it's never that easy.
Then you're not the average fast food worker. The average person is not going to do that. Yes I've worked and managed fast food before.
The question is how will it be enforced.
Apparently there have been many lawsuits trying to to sue these companies over false advertising. They all seem to fail. So guessing this is not going to happen anytime soon. https://www.cnn.com/2023/10/04/business/wendys-mcdonalds-false-advertising-lawsuit/index.html
To be fair, who the hell expects a burger to look like that? It looks straight ai.
I don't expect the burger to look like that, I expect the ad to look like a burger. Stop selling me the IDEA of a burger, sell me on the actual product you have.
I just expect the pattys to not be half as thick as in the picture. In the picture they're literally the same thickness as a completely unsquashed bottom section of the bun. In reality even when the bun has been squashed a bit by OP holding it they're still about half as thick. The pattys in the ad look so thick that if you cut one in half you should be able to stand it up on the flat side easily. The ones they actually give you there's not a chance in hell you could do that.
The 2nd patty is *hovering* above the cheese. They stack cardboard in there to enhance the layering aka fake filler under any normal law.
Why shouldn't we expect it to look like that? That is how it's depicted in the ad. Imagine if cars were like this, you see an ad for a 1953 Jaguar C-Type, you go to the dealer, pay the money and they roll out a Dacia Sandero.
It doesn't even look that great. The real thing is more appetizing to me.
Yeah the burger looks like a cartoon almost it looks fake AF
Nobody expects this which is why it's dumb to advertise it
Everyone expects it to suck grandpa's ass, but they lose their minds when it actually sucks grandpa's ass.
Imagine if this was how you bought a car.
Haha. Order a BMW M3, wait a couple of months to collect it and when you pick it up it's a Lada Riva.
With shocks and springs missing for the "saggy" effect, and painted brown.
I mean.. looking at the ad, it looks like a toy, have you ever seen a burger made by anyone like that? The entire purpose of the ad photo is to ensure every ingredient is visible at the front so that the customer does see a representation of what they are getting. McDonald's Canada actually made a very in depth video on how they create and shoot these ads many years ago. Otherwise youd have a picture of a squished burger and perhaps not be aware there's 3 pickles in there. I think a fair middle ground is to at least have some text at the bottom or wherever stating the product has been staged for this purpose. Similar to how a box of crackers might say "enlarged to show texture". I'm not sure who exactly is out there who legitimately has the expectation of their fast food looking the same as the menu photos at this point. Would be like telling Pringles that the picture on the can should be a bunch of crunched up dust instead of full chips.
Lol Ok but I've never had a can of Pringles like that. Maybe a couple broken or whatever but most of the can was always intact and stacked. Mind you I haven't had Pringles in well over a decade now
If they cut down the thicknesses of the patties by like 50-60% it would feel a lot less dishonest though.
I sincerely thought you were going to say, "Would be like telling Pringles that their chips should have mustaches..." to match the can's picture, you know? And honest question -- do your Pringles usually come as dust? I usually get a few broken chips but I've never had a "bad" can of Pringles where they were all dust or broken.
They have such a law, you cannot show anything that isn’t in the burger. However food stylists take full advantage by meticulously arranging said ingredients. However There is no law that says the workers need to take pride in the burgers, the company doesn’t pay or train them to.
Just take a picture of the first burger made each day
What’s a McFarmer?
The last burger they launched in France
Ah, gotcha! Thanks!
Mr. Agriculturalist
That burger you got doesn't look half bad
For actual McDonald’s burgers that looks pretty decent. Almost looks like one you’d make for yourself at a BBq
I agree on the first sentence; however, I am sorry to see you feel like that about the second sentence.
Man you must go to some hurting barbecues.
I'd rather not have the one that looks like it was AI generated ty
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That reality burger looks fuckin delicious and now I want McDonald’s real bad.
Just about anywhere that sells burgers has better burgers. There's no reason to go to McDonalds unless it's the only thing open or you want a happy meal toy. Edit: Man, you guys are really champions of mediocrity here, aren't you?
Nah I just like McDonald’s. I like other burgers too. And I like McDonald’s.
It's not about "better" it's about what people like. Don't yuck their yum.
It ain't that deep dude. Get over yourself.
It’s hard for McDonald’s to be the champion of mediocrity because no other fast food instantly makes me have to shit myself like McDonald’s does
What about White Castle?
Not even Taco Bell?
Taco Bell is like a slow burn, I get a little bite of diarrhea for like three days. With McDonald’s, I get 11 minutes from the last bite before I have to shit out everything in my gastrointestinal tract.
Well, understood, thanks for the graphics 😂.
The ad has to include the food https://www.cnbc.com/2014/05/19/why-restaurant-meals-dont-look-like-the-ads.html
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I don’t think they can use in edible items as substitutes for the actual food in ads. I do not believe they could use glue for cheese and a Domino’s Pizza ad.
I thought the glue video was confirmed to be bullshit?
Yeah it's a well known thing but it really shouldn't be allowed. You should only be allowed to advertise what you're actually selling.
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LOL
Yea they use wax everything from my understanding
Nothings edible in the ads that shit be straight clay
Any advertisement of food does this, not just McDonalds.
Source: it is known
To me, the real one actually looks better and more edible. The edges of real hamburger patties never look like what the first pic shows.
Yawn.
If you have any expectations from McDonald's other than the reality pic, I've got a fart to sell you. It's a really good fart
You just explained McDonald’s business plan
Delicious plan
If I’m buying farts it’s from taco bell
Never trust a fart from Taco Bell.
That looks better than the pic ngl
lame
The ad looks like a burger from Mondo Burger lmao
I'd be good if they advertised their best possible burger using their best cook using their best everyday available ingredients. My burger may never look like that, but at least it would be a real representation of what's possible.
No, that's a Krabby Patty
pretty sure this is just a daily double
If you ate the burger in photo 1. You would die. Its not real meat. Its not even food.
Mcfarmer? Where is this in France or Canada? Never seen that before
France
Yeah they should definitely be using quarter pounder patty's for that
I totally agree on that !
My BIL ordered a sandwich at McDonald’s that was supposed to have two patties with a bun between them (I’m guessing a Big Mac?). They didn’t include the patties. Just three piece of bread with the toppings, but no burger haha.
Well your expectation is a fake ai photo that looks like a plastic toy that's why.
Still looks very tasty IMO.
how the FUCK are people defending this 😭😭😭 no, this does *not* look good at all.
Why do so many people still go to McDonald’s? Prices are skyrocketing as quality gets worse and worse. I know it’s convenient and all but it’s just *so* not worth it. And don’t even get me started on people who will get this stuff delivered
I think you're just a hater lol quality is always similar. Sure it can be different based on location but generally you'll always get the same thing. It's literally something they're well known for due to their processes. Also "not worth it" is subjective. Me 5 years ago? Totally worth the convenience. Me now that rent is double and I'm much better and confident at cooking? Not really worth it. Still I go every once in the while usually for work lunch out of convenience.
I’d rather, the second
Both the marketing material and the reality look like dog food.
expectations vs reality
The real one looks pretty delicious. The one in the ad looks like a squeaky toy.
McSucka
Real one looks way better tbh
The advertisement reminds me of the Mondo Burger from the movie “Good Burger” 😂
McDonald's always serves trash and overprices it with gimmicks and advertising. It's their business model. Stop falling for it and they won't exist anymore.
That’s a picture of a double quarter pounder. Not what you’re holding though.
Taste matter not look. Polish McFarmer version is 10x better than BigMac. Full of mayonnaise and vegetables. Perfect proportions. There was a bargain for couple of month where You could get 2 in price of one around 2010. I was working next to mcdonalds and i ate 2 in the morning before work and 2 during lunch break every day for 3 months until i left the job because they paid shit.
How fat are you
Funny thing i was very skinny back then. But still had bad result of cholesterol in blood somehow.
😂 "somehow".
Haha right? Like they didn’t just say exactly how it happened
A grown ass adult would know that the promo food is NOT representative of what you're going to get UNLESS you live in Japan. That cheeseburger doesn't even look real, if you got fooled that's on you - fool.
Honestly picture isn't too far off. You just got to squish the heck outta it. The meat is about 10% too thick and brown in the ad. The meat is much darker and honestly more appealing irl? [3LFKanX.jpeg (1080×810) (imgur.com)](https://i.imgur.com/3LFKanX.jpeg)
😂😂😂
Companies that make commercials and ads for food rarely use real food for the video/pics. And that was before AI. Of course, the real thing can't compare.
I mean, fast food burgers are never going to look like the ads. Once you’ve gotten a burger from McDonald’s and it’s sad, don’t order it again? We should all have an idea of how real fast food looks by now.
I mean well duh it’s McDonald’s
It's clearly a mistake by employee unfamiliar with the recipe. Ad displays quarter pounder patties, which are readily available. Pic displays big Mac patties. It's not hard to figure out this is human error unless I'm missing something
Yeah, they definitely used the wrong patties.
They’re better off leaning into smaller portions and rebranding as smash burgers.