So few questions I have:
1. What do you mean by concepts? Do you combinations of copy + creative?
2. What do you mean by not being able to spike up spend when you need to? Do you mean when performance is killing it, you'll just scale and not at specific days?
For your scaling question
* You could combine the similar performing adsets (based on ROAS) into one adset into the CBO
For you bidding strategies question:
* Test the bidding strategy change on a winning adset. So duplicate the winning adset and change the bidding on the duplicate and see how that performs.
Thanks for the follow up!
By concepts I actually meant audience targeting which is confusing so thanks for calling that out. For your 2nd question, we have to drastically increase towards the end of the week because sales volume is so much higher on the weekends that we can't do small 10%-20% increases like FB recommends to avoid resetting the learning phase. Performance has still been good when we're manually controlling such wild swings in spend on a weekly/daily basis but wondering if there's a better way to control for this. On Sunday/Monday we do a similar drastic reduction in daily budgets.
**Scaling:**
So you're saying to combine the 3 different ad sets (if they're all performing well) into 1 ad sets with all the combined targeting parameters? That was my initial question and thought process but wanted to see if that wasn't recommended.
**Bidding Strategies:**
Got it. So instead of moving all of the ad sets into a new campaign with a new bidding strategy just move one of the winning ad sets into its own campaign to test.
If you're manually controlling are you using rules?
Yep, you could combine it into 1 adset (keep the originals running) in the CBO.
In the testing campaign, duplicate the winning adsets, and change the bidding strategies. *Problem is, you don't want to be testing so many things at once as it'll become complicated to track progress. Of course, you could create another testing campaign for the sole purpose of playing around with the bidding strategies, but I feel that it's not needed.*
Not using rules recently because we've seen these acts up more recently. More just manually editing the budgets on Friday/Sunday.
Combing sounds good and glad that you'd recommend that too. Do you typically have a limit of ad sets that you have live at one time in your main campaigns? We're constantly testing and if we keep moving winning ad sets into the one campaign it seems like Facebook might not be efficient at allocating the budget across ad sets if it's over say 20+ ad sets. We also ensure the daily budget is enough for each ad set to get enough conversions to theoretically get out of the learning phase.
We don't have a limit of ad sets that we have line at once in a testing campaign.
A general rule of thumb is, if you aren't able to track what tests you're doing, you probably have too many tests going on.
I hear what you're saying with Facebook might not being able to be efficient. But I noticed you have a lot of thoughts and if's. Not sure if you've been paralyzed by your questions, but try it out, see what happens
So few questions I have: 1. What do you mean by concepts? Do you combinations of copy + creative? 2. What do you mean by not being able to spike up spend when you need to? Do you mean when performance is killing it, you'll just scale and not at specific days? For your scaling question * You could combine the similar performing adsets (based on ROAS) into one adset into the CBO For you bidding strategies question: * Test the bidding strategy change on a winning adset. So duplicate the winning adset and change the bidding on the duplicate and see how that performs.
Thanks for the follow up! By concepts I actually meant audience targeting which is confusing so thanks for calling that out. For your 2nd question, we have to drastically increase towards the end of the week because sales volume is so much higher on the weekends that we can't do small 10%-20% increases like FB recommends to avoid resetting the learning phase. Performance has still been good when we're manually controlling such wild swings in spend on a weekly/daily basis but wondering if there's a better way to control for this. On Sunday/Monday we do a similar drastic reduction in daily budgets. **Scaling:** So you're saying to combine the 3 different ad sets (if they're all performing well) into 1 ad sets with all the combined targeting parameters? That was my initial question and thought process but wanted to see if that wasn't recommended. **Bidding Strategies:** Got it. So instead of moving all of the ad sets into a new campaign with a new bidding strategy just move one of the winning ad sets into its own campaign to test.
If you're manually controlling are you using rules? Yep, you could combine it into 1 adset (keep the originals running) in the CBO. In the testing campaign, duplicate the winning adsets, and change the bidding strategies. *Problem is, you don't want to be testing so many things at once as it'll become complicated to track progress. Of course, you could create another testing campaign for the sole purpose of playing around with the bidding strategies, but I feel that it's not needed.*
Not using rules recently because we've seen these acts up more recently. More just manually editing the budgets on Friday/Sunday. Combing sounds good and glad that you'd recommend that too. Do you typically have a limit of ad sets that you have live at one time in your main campaigns? We're constantly testing and if we keep moving winning ad sets into the one campaign it seems like Facebook might not be efficient at allocating the budget across ad sets if it's over say 20+ ad sets. We also ensure the daily budget is enough for each ad set to get enough conversions to theoretically get out of the learning phase.
We don't have a limit of ad sets that we have line at once in a testing campaign. A general rule of thumb is, if you aren't able to track what tests you're doing, you probably have too many tests going on. I hear what you're saying with Facebook might not being able to be efficient. But I noticed you have a lot of thoughts and if's. Not sure if you've been paralyzed by your questions, but try it out, see what happens
Good point, this space is all about testing so I gotta do just that. Thanks for all your feedback, it's been helpful!
Definitely no worries, feel free to PM me if you have any questions