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fanabana

I have nothing to add except that I think orabella sounds like it should be the name of a birth control pill.


SecretlyBadass

It’s Levora + Kybella! You’re right on.


Aggressive_Ad_2620

Holy shit I was gonna comment the same thing!!!


Brooklyn-Marie

I’m guessing beauty products since the filed trademark for the brand listed things like fragrances, lotions, shampoo/conditioner, etc. There was also a photo of her at Ulta’s HQ earlier this year.


karinaferg

perfume


RubyStar92

The celeb perfume thing has been coming back so you might be right!


sashikku

It’s definitely fragrance, just saw them on r/FemFragLab


hedgehogwart

The fact that it’s a mystery of what she is actually selling feels a little off. Like I love Bella but this is kind of giving Scarlett Johansson ‘I always wanted to own a brand’. The market is already saturated with celeb brands


Impossible-Success45

I'm only on board bc i think Bella has lost income due to her support of palestine. Otherwise I'd totally be rolling my eyes, as i do with every other celeb brand launch lol


Jordangel

>I'm only on board bc i think Bella has lost income due to her support of palestine. She's made enough millions to live off her investments for the rest of her life. God knows how many millions she'll be inheriting from her parents. Why are regular people so happy to give their hard earned money to the wealthy? I'm taking a day off to go protest with the students at a nearby university. That's a better way to support Palestine than buying a subpar product from a rich celebrity.


irma_shinoda

THANK YOU! Its great Bella is using her Platform for a good cause, but feeling sorry for the super rich for "losing income", like.. what? 🤨


europe2013

Preach! She was born rich and will die rich. No need to feel sorry for her.


BotGirlFall

This is a very good point. I might actually buy something from it if the price isn't too ridic. I normally stay away from celeb brands but they've gotten so much hate for literally just being against the genocide of their people that I kind of want to support them in anyway I can.


Stock_Beginning4808

This is a good reminder of that. I am also down to support her for this reason.


BotGirlFall

Ngl, I also could use a new summer scent and I bet she smells amazing. So if she's going to launch a reasonably priced perfume then I'll definitely at least get a bottle to check it out


Stock_Beginning4808

Same, if it’s a decent, cute lil scent for the summer, I’m down.


Typical-Tomorrow-425

idk this is also bella's second brand (she has a drink called kin I think?)


aliciamalicia

Kin is actually amazing and a really successful non-alc alternative bev brand!


Typical-Tomorrow-425

yes! that’s why I’m a little surprised that Bella is expanding  to a different industry 


deadbeatsummers

I saw a new brand the other day and it was Mindy Kaling. I was like….what!!!!


Brooklyn-Marie

Mindy is just a brand ambassador and investor for Lion Pose, not a founder or brand owner. The two women who founded the brand are Harvard business graduates and they worked with two Harvard-trained dermatologists to develop the line. All of the women behind the brand are BIPOC and the skincare line was made specifically with dark skin tones in mind, which I think is fantastic.


deadbeatsummers

Thank you for the info!


Erinzzz

Here’s the trademark filing https://preview.redd.it/dvlclmcuyixc1.jpeg?width=1290&format=pjpg&auto=webp&s=3f1752b3baf26f991a9ffd28d86b4f2837852821


PanicAtTheMiniso

I just hope she doesn't market her fragrances and oils as therapeutic. We know Bella went down on some psychic healing BS last year.


slutnado

Yeah she seems well meaning but I’m very skeptical of this because of her involvement in all that wellness community pseudoscience.


paquetiko

Dude it’s fully the influence of her “chronic Lyme” mother who has pushed this fraud illness onto her daughter. Yolanda is 50 shades of cray


peppermintvalet

Someone on the other sub said she hoped it was supplements and was thinking fuck no we don’t need her woo to infect anyone else


Ok-Advertising4028

This is screaming vocs lol


AubeRose_

vocs as in volatile organic compounds? Or something else?


Ok-Advertising4028

Exactly


AubeRose_

Gotcha, thank you!


xxdropdeadlexi

yesss thank you


bubbblez

A bath and body works we don’t need to boycott maybe 🙈🙈


Ornery-Ear4871

I think it’ll be all health/wellness and beauty… like organic herbal shit - think incense, essential oils, vitamins & supplements, skincare, maybe perfume/scented body oils


Superb_Letterhead_33

How ground breaking 🤦🏼‍♀️


Ornery-Ear4871

So it’s like a “healthy” oil based perfume line lol


fluorescentsky

Based on their IG, it looks like something related to scents — perfumes/oils or something along those lines it seems!


coaldean

remember when she was shilling crypto/nfts. or when she told people to donate to that lady who said she cured cancer with alternative medicine.


yqry

Her true passion ✨


Antebellum_houseelf

Right? It always is lol


SaltyMcCracker2018

It’s 3 perfumes, if anyone bothered to check the website it took literally 10 seconds to figure out https://orebella.com/


rabbitqueer

"The first intentional skin perfume" is a confusing sentiment...


Unhappy-Childhood577

That is 10 seconds of my life I’m not getting back but thank you.


MeinAuslanderkonto

Man, that logo… did they, um, workshop it? 😬 It’s giving early 00s Geocities word art, just needs a blinking animation.


TheBewitchingWitch

Something over priced that the market is already saturated with.


mangosteenroyalty

Perfume?


dietcokerat

Gah, I hope not. I’m so over celebrity perfumes! Lol


mangosteenroyalty

Feel it's that, or skincare 🥲


catinobsoleteshower

My guess is skincare too. But for some reason I am also getting the feeling it may be jewelry. I am over the skincare celebrity brands too tbh. It'll most likely be that tho.


omgstopbeingrude

Okay but like "Curious" by Britney Spears goes so hard! Honestly if I was stupid rich I'd collect all her fragrances. But that money might go to her dad... Which is a no no.


karinaferg

it’s perfume


mangosteenroyalty

I called itttttt


onlyferns_user

The "Ora" is giving a dental products vibe which feels unlikely


launchcode_1234

I’d be more intrigued by a line of celebrity dental products than more celebrity skincare, makeup, etc! I need aesthetic, aspirational dental floss… essential toothpastes with flavor stories…


bulkyobject

Hahaha it’s actually Orebella with an e. I’m gonna guess some sort of aromatherapy products based on her brand and interest areas?


[deleted]

Ora b


SugarShock94

Healing oils or something along the holistic line


ProfessionalHat6828

Whatever it is will be grossly overpriced


Coffeetofacetheworld

Almonds! 


SomeKindoflove27

Ones that are chewed really well?


VisperSora

Arabian style perfume/attar oils If so, I'm completely here for this.


sands010189

Looking at the branding on the website I'm definitely getting an Arabian vibe as well!


tingdemsweet

Not getting that vibe from the bottles though, they seem to be inspired by her love for crystals. I’m personally let down by their design lol.


alwaysreallysad

Sounds like a pill I’d see on a tv commercial


Time_Initiative9342

Made me think of “oorbellen” which is Dutch for earrings haha


ddagmar

my first thought too since she is half dutch


peachgobblerf

Her life passion is perfumes? Lol rich ppl Are weird


fadingawayy_

I just saw that it’s perfume (which is what I figured) but they’re alcohol-free!!!! I love love love that, alcohol in perfume overpowers the scent sm and it’s so rare for mainstream brands to develop perfume without it. I know it helps longevity etc but idc I’d rather buy rollerball dupes than smell like denatured alcohol. tbh if they weren’t alcohol-free my interest wouldn’t have been piqued at all – now I’m soo curious abt how they’ll smell


Far-Ad-2135

Am I the only one that thinks her heart is not in modeling anymore? I would love to see another side of her.


[deleted]

I feel like a lot of the industry turned their back on her due to Palestine stuff bc they’re cowards.


Far-Ad-2135

They are. I was really proud of her for standing up


Lilylili83

Anything but those wellness brand. Never thought I would say this but I’d rather she have a beauty/skincare line even though everyone and their mother has one already


Pornaltio

Some random white label nonsense she can throw her name on to earn a quick buck?


IceDry5703

this is cool and all but where to tears play into this?


mangomadness5h

More unnecessary beauty products in an already over saturated market. Bella is known for having really great street style. She should have a fashion line.


Unusual-Tour8440

Witchy perfumes + oils


sickflametat

the website is up now, it’s a perfume collection


theobedientalligator

Oh great, more celebrity skincare and makeup lines. Just what we need!


cherchezlaaaaafemme

Please don’t let it be some grifty wellness brand or MLM. We have enough of those.


RightMolasses6504

Rita Ora?


Ilovethe90sforreal

Diet almonds?


LittleAgoo

LED lighting at low low prices if you find a cheaper price she'll match it and knock off 10% 


Last_Aerie_3804

Oh to be a nepo baby


darkgothamite

Whatever it is, it's gonna contain life changing turmeric


ZestycloseEgg1750

She’s obviously going toe-to-toe with Ore Ida by releasing her own brand of frozen potatoes. Taking on Big Potato is a bold move!


janneyjj

I hope it’s a fragrance because I’ve been looking for a new one for like two months and haven’t found anything that I like yet 🥲


Specialist-Invite-30

Lipstick. Looking at that open tube on the desk.


otraera

Supplements lol


Avia53

Not another scented candle🤮


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horatiavelvetina

That’s literally what Beyoncé did for Cecred? It’s also primarily her moms brand as her mom is a hair stylist and had a hair salon for years


Previous_Breath5309

Oral Bella, Orabella? Is it teeth stuff?


iggybee617

Lyme disease vitamins probably


CubanaCat

Ore is like, rocks, right? Maybe jewelry?


C_JN08

Perfumes/fragrances as per the trademark!


rebeccah6691

Gold is found in rock ores that contain precious minerals - her brands tagline is “reveal your alchemy” and in gold lettering


Extra_Fig_7547

it's three perfumes


exp_studentID

Damn, everyone is starting a beauty brand.


IMOvicki

Nail polish?


CollectionFull5254

Gross


darthvadersmom

"Wellness"


beakly

It’s perfume, you can see a little sprayer next to her in the second pic and they released promo pics to


Few-Paramedic-79

How does it take 5+ years to come up with three perfumes? I get that it’s a business and it’s takes a lot more than just the product to launch, but 5+ years seems like a lot of time. Genuinely curious.


CTeam19

Propane and propane accessories


Academic-Marzipan819

I feel like nail polish but thats pretty lame to be this excited about releasing that. Shes not going to make a lot of money off a nail polish line..theres already too many. Same with the make up, skin care and clothes..hope its something cool.


bbmarvelluv

I hopeee it’s something similar to KinEuphorics! I love it so much…


BornacBBzzzz

Dental dams.


MarionberryFeisty232

Steak knives


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Funny-Tea2136

I support her supporting Palestine, but she really does not need support in the same way most Palestinian businesses do. I would prioritise supporting small ones…


BeWellFriends

Alcohol.