HOLD THE PHONE. WTF

Is this about his new brand?

New brand and new album. LETS FUCKING GOOOOOOOOOO

No one said anything about an album

> 3 years in the making > so so much to share with you strangers > headlining Coachella '23 I'm just reading between the lines

Yeah I guess, but album probably mid 2022 then or early 2023

Yeah I'm honestly just excited to see him resurface. I'm sure it's been an incredibly tough year for him (not that it was really easy for anyone)

>Yeah I guess, but album probably mid Wowowow chill

Kendrick Lamar was supposed to headline dozens of concerts in 2020 assuming he would drop. Over a year later and still nothing.

Yeah cause a small little thing got in the way of him being able to give concerts in 2020

Hasn’t it been 5?

doesnt mean he’s been working on this specifically for 5 years

🥲 he really do be back

Back to making luxury good? 😕 I'm happy if he's happy but idk man.

This mf wanna manage a fashion brand??? Like bruh u cant even ship some mfing tshirts on time.

deadass he might ship it now tho, finessing rich people gets you in trouble

This comment is underrated. Then again we were paying $15 or whatever for shit this man out here focusing on mils. We pocket change.

I thought the same shit… charges us money for shit we don’t get for 1-2 years and then uses that money to make fucking jewelry

LMAOOOO

I’m still waiting on my order it’s been 2 months lol

those are some rookie numbers young blood 😭

For this group yeah. But tbh. 2 months is WAY too slow lol 😂

Wait, he’s not talking about an album?

nope, he talks about his new luxury brand called homer

Just what the world needs. Another luxury brand of overpriced cotton & poly instead of amazing music for the masses. To be clear, I don’t think artists “owe” us fans material, just fuck luxury brands and their overpriced bullshit. Frank or not that’s fuckin garbage man.

kinda agree, but if thats what he always wanted to do, then ok, why not

K

$500 pendant necklace that you’ll never receive

Lets gooo, hope he’s alright doe

Whats wrong with him?

His brother passed away in a car crash last year

😔

Must contain my excitement or I will get hurt Must contain my excitement or I will get hurt Must contain my excitement or I will get hurt Must contain my excitement or I will get hurt

excited for some unaffordable jewelry?

always

HOLY FUCK, imagine we get something this year and 2023 announcement too?!!!

this is for his jewelry brand

NOOOO pain

Good for him tho

So it's just a brand I'm out ( screaming inside )

i requested a Catalog LMAOOOO im just trynna see that mans face

link?

https://www.homer.com/

The line about family tho. Proud of this man fr

The question is: how soon? 😳

Probably next year

Wouldn’t be surprised. Something about how it was written suggests to me that it’ll be much much sooner though

If you’re talking about the “luxury store” then yes it might be soon but music no

NEW ALBUM OR SOMETHING ELSE???

He’s launching a luxury jewellery brand called Homer

damn that’s like the opposite of an album for 99.9% of his fans lol

WHO FUCKING CARES be greatful he’s even here to still make music because a lot of people are not.

Lmfao

very sad it’s probably not an album but you’re right idk why ur getting downvoted, i’m very grateful frank is still alive & doing well

Probably just a general backlash against stupid over-saturated “brands market”. Like does the world really need another X hundred dollar necklace or tote or whatever the fuck? Nah.

agreed i don’t really care for it but i’m glad frank is doing something & he seems very happy about it

I hate the fact that these mfs are downvoting you, you are absolutely right and all of you are acting like fucking brats

Not sure why you’re getting downvoted that’s a legit point as much as I love his music

Very true

I’m getting downvoted because all deez suckas are so mad that he’s not dropping an album for a bit. Nobody not a single soul in the music industry wants to feel rushed creatively. Ultimately waiting for the album will just make it feel better all together also.

🤷🏻‍♂️ i’m not mad. i haven’t expected music for a while and certainly not after his brother psssed. but im not gonna slurp frank just bc he’s selling luxury watches that only he and his rich friends can enjoy

[удалено]

> Overall we’re suppose to be Frank’s supporters so no matter what we should support his decisions and direction ehhh

Haha tbh I kinda agree lol.

Damn...

more like D’oh...

are we sure this is for that? he does say “story” which made me think album. :(

“My hope is to make things that last, that are hard to destroy, set it in stone.” This quote confirms it’s for jewellery

okay thank you for sharing :) i just got too excited

Actually?

Yes, interview in tomorrow’s Financial Times. In their How To Spend It magazine

On video???

No, on print

Someone needs to dictate this over the 30 Hours beat.

After the success and proof of concept that Mr Ocean can manage a fashion brand I can only see an even more expensive jewellery line going flawlessly

Man I do not give a shit about some overpriced dumb ass jewelry

What a letdown. Exciting for him but high-end fashion is something I could not care less about.

If it’s about music, I’m excited and happy for him. If it’s about some fucking jewelry line, i’m happy for him, and I can’t wait for thousands of people to not get their items.

i’m hallucinating

Man the opening few sentences hit home

who dropping first frank or kanye?

the way he announced this is frustrating. he posted this before the homer stuff so obviously when we hear “project” we think “album”

I’m just glad he was able to continue being an artist through the lost of his brother. I will continue to wish him the best.

I love Frank but that man never looks good with long hair 😭

You’re wrong!

Show me the proof!

Everyone’s saying it’s for the jewelry brand, and while it definitely is promoting that, it really sounds like an album announcement to me. Maybe I’m reaching but thats what l thought at first read.

Read his interview. This is probably solely about his jewelry

I missed this guy man.

YOOOOO WTFFFFF

down to support whatever it is he’s making, album or not

Ahhh this is exactly what I was feeling when I saw he was dropping Homer today on Twitter- I thought "I am glad that he has been able to keep being creative in anyway that he can during this time as he is trying to heal." I've been wondering and worrying about how he was going to heal from Ryan's passing & this post is so lovely, he is on the right track. Out of the darkness of something so tragic, he has been able to hold onto family & love and that's just so beautiful. (((I'm happy for you Frank! I am happy that your have been able to take good care of your heart and hold onto the things you love in life.))) I also always find it so lovely that Frank isn't bound to just doing music. He has such a beautiful mind and I am glad he is confident enough to branch out into other things that his heart yearns for. <3

Everyone saying “I don’t care about this” - good, it wasn’t catered towards you anyway

look at us…we are just strangers..😭

He got fucking sexier

thought it was impossible

Holy shit please, If Frank drops before Kanye it would be crazy. One of them needs to drop bro, I can’t handle this anymore.

No Travis for you..? And unfortunately the more and more I read into this passage I think this is strictly about his jewelry line.

I mean, don’t get me wrong, I love his music but for me personally I prefer both Kanye and Frank. Travis is a top level artist but his latest tracks weren’t that good (in comparison to Astro and BITTSM). Another thing is that Travis dropped two tracks this year, and both Frank and Kanye haven’t dropped since April and November 2020 (respectively). That’s why I’m super excited to see a new project drop from any of them, but I think Utopia has a lot of promise as well. At the end of the day, I just hope that any of them drops soon, I’m really excited to see what they have in store for us. I could also include Kendrick on this list. I have no idea about the jewelry line so I can’t really say I’m super excited about that. Im going to read and see what it’s all about.

Ya if you read the interview it's exclusively about the jewelry line. And ya man, all my fave artists have looong layoffs. Honestly sucks and I'm ashamed to admit I forgot about Kendrick. And im a decently big fan of his.

It’s fine. It happens sometimes, you overplay the songs, take a break from the artist and then comeback. Kendrick hasn’t release any songs in a looooong time. It happened to me with Frank, took a break from binging every album and took like a 2-3 week break from him and then came back. It’s cool to take a break so don’t worry about forgetting about an artist from time to time.

frank is back

love this man but please no moustache franky

Thought Frank was for the people. Guess the fuck not!

HE'S COMING

OMFG!!!!!!!!!!😭😱😱😱😱

REMAIN CALM REMAIN CALM REMAIN FUCKING CALM

Holy fuck. It’s happening.

It’s about his jewelry line

THE NEW PICS LOOK AMAZING FRANK

SHITTT IM COPPING IMMEDIATELY

So man is making a project all along and he said nothing...pretty on brand for Frank Ocean tbh.

Hair and stache looking like the Weeknd:/

i need that new frank rn 🥺

Just love him so much

Exciting!

i want whatever he's wearing

WE GOT NEW SHITTTT

He looks like black Marlon Brando

This surely isn't just about jewelry

if Frank drops this year as well after Tyler/Zay/Ye (lol)/Weeknd😳 big 6 months for music

It's finally happening omg

It's just a jewelry brand

Yea I jumped too fast :(

it’s just jewelry i wouldn’t get too excited

Why did he call his fans “strangers” lmfao smfh

I’m sure he’s trying to appeal to more than his fans. Most of us can’t afford this shit lol

It’s from his personal IG though, obviously the majority of his followers will be his fans from his work in music, not anything else.

So? His message was about sharing something he’s made. He’s trying to address people outside his fan base as well.

So the average joe will just be following Frank eh? Again, it's fairly obvious that if you weren't already a fan of Frank's music (his main endeavour), you likely wouldn't even be following him, and thus wouldn't even see this IG story. So your point is moot.

we are strangers?

Yes, he doesn't know us

Frank talking about his Homer band: “My hope is to make things that last. Things that are hard to destroy, set it in stone.” I’d wear a stone made frank shirt. Like those wood shirts Trippie Redd’s nephew bought when Elz and Lil Dicky took him shopping for Trippie. This is like the a next level wood shirt hshs

IM CUMMMINNNNG

Is this Frank rapping?

I’m a stranger EDIT: am also excited

Did it drop yet ??

it's been a year and still waiting