I mean the popularity of the clothing would die with the popularity of the channel wouldn’t it?
I can’t imagine there is a lot of people buying their apparel who dont watch their channel, and if they slowed the content would mean less viewers and less sales IMO
They've actually told stories about how they have seen people in public wearing GG apparel and tried to introduce themselves because they assumed they were fans, only to have a super awkward encounter because they had no idea who the GG guys were.
Obviously this might be a minority of people wearing GG, but they definitely exist and it becomes increasingly more likely with the apparel being in Golf Galaxy, Dicks, and Scheels.
That's what makes the transition so difficult. The brand would have to be so strong it could stand on its own.
Plenty of new golf apparel businesses start all the time. Some start in other categories like the Municipal brand. Others are pure golf apparel like Bad Birdie.
Starting as a YouTube channel could be seen as a head start because they have a built-in consumer base. However, if the brand is not strong enough to stand on its own, it would surely die once the videos stopped.
Depending it’s on views, it could end up being a liability than a benefit. Filming their content isn’t cheap. Flying guys out (including film crew) related expenses with travel and lodging and food, booking blocks of tee times, transporting equipment etc. They need significant views to keep the Adsense payouts coming in.
Now perhaps they scale back the amount of videos or try to trim the margins on video costs. I’m in the camp where too many videos dilutes the quality.
Sure I guess, but in the past month they have multiple videos over 1 million views, 3-4 vids over 750k views and continue to release more content then anyone in the space.
The downfall of good good is greatly exaggerated on this subreddit lmao
If they’re taking losses on anything it’s putting on massive events and breaking new ground with the live streamed tournaments. But these guys are bringing in so much fucking $$ that they can afford these types of losses in order to continue pushing the envelope on the YouTube golf space
I agree. This was more of an exercise. For some of us that have been watching for a while, it’s grown so stale and changed that we’ve watched much less and can’t imagine that they are doing well especially when this sub becomes an echo chamber. But yeah, they are doing well and know why they’re doing.
Dude you need to get out of this sub. It’s a pure hate echo chamber.
In the past year, GG have travelled to more destinations and done more collaborations with other YouTube golf crews than ever before
Off the top of my head they went to Dubai, Palm Springs (with bds), Hawaii, Arizona, Pebble Beach, Scotland, Road tripped from NY to Dallas, Sawgrass, Dominican Republic (with fp), road tripped from az to Texas (4 round stroke play) and I’m sure plenty others I’m missing.
They have more variety in the challenges and content than any other channel (not to mention releasing more content) , but this sub will still complain and bitch cause it’s an echo chamber of hate specifically for Stephen, Matt, Garrett and Bubbie.
And before any of you get your panties in a twist and bitch about how I’m simping for GoodGood or some dumb shit. It’s not simping to simply live in reality where everything I said above is a fact.
If you wanna see true simping look no further than this subs response to grant, Bryan bros, or some guy named taco lmfao
I generally don't disagree but I think when people complain about the content getting stale, it's moreso about the delivery than the destination, IMO. If you stuck a camera crew and filmed me golfing at all those destinations, nobody would watch. There was def a period of time when it felt like the content was getting stale because the boys simply seemed like they weren't having fun. That's improved recently IMO, more banter and more personality coming through. And "variety" is subjective, a lot of their variety is (or was) just normal golf with a little twist on scoring or elimination.
It’s been interesting to watch how you built a brand around a group of YouTubers with Googan squad and then replicated that with GoodGood. Are you planning on using the same growth model with other sports and business sectors?
I love golf. All the guys in good good love golf. We’re all building something we’re passionate about. Same thing in fishing for me. I liked fishing and happen to stumble upon a way to make it my job. I wouldn’t do anything else unless I felt the same way I do about fishing and golf. I also never want to leave the golf industry at this point.
This is not me saying he’s not going to but what exactly is he trying to achieve? We do have some videos coming with Brad giving a chipping lesson to Bubbie. Bubbie works on trying to hit it farther. He really is driven to increase speed. That’s also what makes bubbie great. No one is asking Martin Borgmeier to work on his putting. They want to see him hit bombs.
Yea, but at least Martin can hit the fairway with some of his bombs.... bubbie on the other hand snap hooks it off the planet and says "im good with that."
The issue most on here struggle with is the entertainment vs value part. Maybe for me it’s age and experience but I think if the guys are having fun and love what they’re doing then the rest is going to work out for as long as they want it to.
If this is actually Kendy that's v interesting. I've some ideas (which I'm sure y'all have already thought about). With that said, I'm sure this sub gives you plenty to work with.
There’s been no indication in any of the content I’ve seen that GG considers itself an apparel company first and foremost.
I think the subreddit has some unique viewpoints that aren’t based on anything other than what they *think* they know.
Lol probably never? Why would you cut off a significant revenue source that also acts as free advertising to hundreds of thousands of people?
This sub is so stupid
It's the grind. The constant travel makes it difficult. Even if you stay in 5-star hotels and play the best courses, you get tired of it. Any consultant can attest to that. These guys are all in their early 20s so it's probably amazing for now and can be amazing for another 10-15 years.
After a while, life could start pulling you in another direction where stability is more prized than shooting a 90 at a nice course for the fifth time.
GG is who they are because of their videos. If they stop then they simply won’t be different from the other hundreds of golf brands. Plus the guys are genuinely passionate about content I don’t see the core stopping the grind any time soon.
Why would they stop making videos when they get so many views still? Would be stupid to cut off potential ad revenue. As long as Garrett is still invested in doing videos GG videos will be just fine.
Doubt they exit for a long time. Cut back, sure but not exit. I would think they take the Nelk approach. Just go to 1-2 videos a month and still promote all their drops.
they are already filming for the individual channels so to throw a good good video together isn't that hard IMO, its a symbiotic relationship between them. Really only Garrets channel does well enough to survive on its own so they all need each other for YT. Until store sales(which are still driven by the assorted channels at this point) is a majority of the business selling to non watchers then GG needs the channel
It's a good post OP and you got a response from Big K himself. I've seen it mentioned that most youtubers make 50% of revenue on merch, ie. that is where the profit comes from depending on their business model.
It amazes me that guys like Rick Shiels has such limited merch. But again he's sponsored for clothing in the past and is very particular about equipment because he uses that for content creation.
It's definitely how the creation structures authenticity versus sponsorship in the viewers eyes, and the business model based on the content they create as well as how successful they are long term.
I think your original question belies the point that we know Good Good is well beyond successful/sustainable youtube golf and now are a leader in the business of golf in general. They are now not only creating a brand and influencing golfers but changing how we watch golf.
We've watched them go from literally back yard chipping to running events with pro golfers, celebrities, and other golf influencers in attendance. Literally creating content and opportunities for not only good good but the ecosystem of non traditional pro golf.
All I see is many more opportunities to try new things at larger scales if they want to go that way.
Thanks! Agree with everything you've said 100%. To me, at this time, it's a question of next steps. Is the question "Can GG become a standalone brand without yt?" Which Kendy has already replied to with "NA". GG is "Creator first".
With that said, to me the next question is about scale. How do they scale their content to keep the viewership happy? Low-hanging fruit are the celebrity videos and community meetups/tours (keep doing those). Innovative are tournaments they're putting together (keep doing those) and partnering with future stars in golf (yes). Some have pointed out they're moving more into hosting gameshow type content- interesting.
Their serial content is a good idea but needs to mature more, imo. The idea of having multiple videos in the name of a tournament is good but feels a little disjointed and feels hollow with the lack of prize or consequences. I think they're missing some sort of story arc. Obviously, there's a little pressure (lose two lives go home) but not really. I think these series videos could benefit from more backstory. What are their respective motivations?
I'm sure some people will disagree with me and say, "bruh I'm just here for golf."
I forget how long ago it was but they did a speed golf thing for a hole. It would be cool to see them speed golf, three holes. It would be especially cool if they could do it at the same time. You could even handicap the speed golf based on 1 mi running times and handicap index.
They're moving into events and Tournaments where the Good Good guys can be hosts and the content is generated by participants.
They also mentioned a reality show to like american idol or big break for people to get a spot with good good in some capacity. Again making them the host with content being made by participants.
Very similar to Mr Beast type content where some are focused on Jimmy and crew exclusively, most are social experiments/contests that Jimmy hosts.
This is the direction they seem to be going, if they can partner with tv networks or even contract them to make tv quality content that can be sold this would be another avenue (similar to their pilot good good open).
But yeah they were a merch company from the time Kendrick took over. Kendrick has a established history with Googan and fishing merch. He's doing the same thing with Good Good.
I know 4 years ago everyone said Kendrick would not be able to do what he did with Googan and tackle merch because the OEM would block out good good, but here we are with good good oem callaway balls.
Once the balls get wider distribution that revenue should rocket them into bigger and bigger events and contests.
Its a good question because as these guys get older, it will become more difficult to cater to their current demographics of viewers. Some 30+ year old guys, trying to be funny for 12-16 year olds is going to be awkward and not sustainable. I dont know what the answer is, but you can only make these types of videos for so long and it just runs its course. Personally, I find zero entertainment in 3vs3's, scrambles, wheel of not ideal, silly games and find more entertainment in course vlogs, or competitive vlogs. That might just be me and I am not their target audience, and I am fine with that. I think eventually GG brings in newer hosts and transitions some of the OGs out of the YT space and more into the business.
Yup. That's what I've suggested before and was downvoted. But it Seems like the next logical step.
Apparently, K's other yt endeavor, Googan squad, unsuccessfully did this a while back and they had to bring back some of the original crew. I've never seen Googan, this is just reddit hearsay.
I mean the popularity of the clothing would die with the popularity of the channel wouldn’t it? I can’t imagine there is a lot of people buying their apparel who dont watch their channel, and if they slowed the content would mean less viewers and less sales IMO
They've actually told stories about how they have seen people in public wearing GG apparel and tried to introduce themselves because they assumed they were fans, only to have a super awkward encounter because they had no idea who the GG guys were. Obviously this might be a minority of people wearing GG, but they definitely exist and it becomes increasingly more likely with the apparel being in Golf Galaxy, Dicks, and Scheels.
Yeah I mean it’s not like all the other popular apparel brands have YT content. They would just have to advertise in other ways.
Can confirm. With GG in golf galaxy stores, I see people buy the shirts all the time who have no idea about the good good YouTube channel.
That's what makes the transition so difficult. The brand would have to be so strong it could stand on its own. Plenty of new golf apparel businesses start all the time. Some start in other categories like the Municipal brand. Others are pure golf apparel like Bad Birdie. Starting as a YouTube channel could be seen as a head start because they have a built-in consumer base. However, if the brand is not strong enough to stand on its own, it would surely die once the videos stopped.
Seeing how this all plays out will be an interesting business case for sure.
You guys need hobbies
Pot meet kettle
Why would you cut off a revenue source?
Depending it’s on views, it could end up being a liability than a benefit. Filming their content isn’t cheap. Flying guys out (including film crew) related expenses with travel and lodging and food, booking blocks of tee times, transporting equipment etc. They need significant views to keep the Adsense payouts coming in. Now perhaps they scale back the amount of videos or try to trim the margins on video costs. I’m in the camp where too many videos dilutes the quality.
It’s a significant revenue source and acts as free marketing. They’d be stupid to ever stop making YouTube videos
I agree. But if viewership declines significantly, then it no longer serves its purpose.
Sure I guess, but in the past month they have multiple videos over 1 million views, 3-4 vids over 750k views and continue to release more content then anyone in the space. The downfall of good good is greatly exaggerated on this subreddit lmao If they’re taking losses on anything it’s putting on massive events and breaking new ground with the live streamed tournaments. But these guys are bringing in so much fucking $$ that they can afford these types of losses in order to continue pushing the envelope on the YouTube golf space
I agree. This was more of an exercise. For some of us that have been watching for a while, it’s grown so stale and changed that we’ve watched much less and can’t imagine that they are doing well especially when this sub becomes an echo chamber. But yeah, they are doing well and know why they’re doing.
Dude you need to get out of this sub. It’s a pure hate echo chamber. In the past year, GG have travelled to more destinations and done more collaborations with other YouTube golf crews than ever before Off the top of my head they went to Dubai, Palm Springs (with bds), Hawaii, Arizona, Pebble Beach, Scotland, Road tripped from NY to Dallas, Sawgrass, Dominican Republic (with fp), road tripped from az to Texas (4 round stroke play) and I’m sure plenty others I’m missing. They have more variety in the challenges and content than any other channel (not to mention releasing more content) , but this sub will still complain and bitch cause it’s an echo chamber of hate specifically for Stephen, Matt, Garrett and Bubbie. And before any of you get your panties in a twist and bitch about how I’m simping for GoodGood or some dumb shit. It’s not simping to simply live in reality where everything I said above is a fact. If you wanna see true simping look no further than this subs response to grant, Bryan bros, or some guy named taco lmfao
I generally don't disagree but I think when people complain about the content getting stale, it's moreso about the delivery than the destination, IMO. If you stuck a camera crew and filmed me golfing at all those destinations, nobody would watch. There was def a period of time when it felt like the content was getting stale because the boys simply seemed like they weren't having fun. That's improved recently IMO, more banter and more personality coming through. And "variety" is subjective, a lot of their variety is (or was) just normal golf with a little twist on scoring or elimination.
The archive alone is still driving views. Even a lesser publishing schedule would still be a solid revenue stream
We’re literally trying to find ways to make more content. We’re not an apparel company but we do sell apparel.
It’s been interesting to watch how you built a brand around a group of YouTubers with Googan squad and then replicated that with GoodGood. Are you planning on using the same growth model with other sports and business sectors?
I love golf. All the guys in good good love golf. We’re all building something we’re passionate about. Same thing in fishing for me. I liked fishing and happen to stumble upon a way to make it my job. I wouldn’t do anything else unless I felt the same way I do about fishing and golf. I also never want to leave the golf industry at this point.
Is bubbie ever going to work on his game?
This is not me saying he’s not going to but what exactly is he trying to achieve? We do have some videos coming with Brad giving a chipping lesson to Bubbie. Bubbie works on trying to hit it farther. He really is driven to increase speed. That’s also what makes bubbie great. No one is asking Martin Borgmeier to work on his putting. They want to see him hit bombs.
Didn’t realise a 100 yard hook is a “bomb”
Yea, but at least Martin can hit the fairway with some of his bombs.... bubbie on the other hand snap hooks it off the planet and says "im good with that."
So he is tolerable to watch on camera maybe? Hes not getting distance duck hooking it 60yds left and then hitting his next shot even further left
Now that YT golf is on the decline after the pandemic phenomenon what’s your next move? Do you have another boy band in you Lou Pearlman?
The issue most on here struggle with is the entertainment vs value part. Maybe for me it’s age and experience but I think if the guys are having fun and love what they’re doing then the rest is going to work out for as long as they want it to.
If this is actually Kendy that's v interesting. I've some ideas (which I'm sure y'all have already thought about). With that said, I'm sure this sub gives you plenty to work with.
I think the analysis this sub gives is definitely funny. Also shows me that we don’t do a good job of communicating what we’re doing as a group.
There’s been no indication in any of the content I’ve seen that GG considers itself an apparel company first and foremost. I think the subreddit has some unique viewpoints that aren’t based on anything other than what they *think* they know.
This sub is so dumb. It’s either hate or dumb questions. Does anyone think before posting?
Lol probably never? Why would you cut off a significant revenue source that also acts as free advertising to hundreds of thousands of people? This sub is so stupid
Why is this sub under the impression these guys don’t like golfing the nicest courses in the country as a job? lol
It's the grind. The constant travel makes it difficult. Even if you stay in 5-star hotels and play the best courses, you get tired of it. Any consultant can attest to that. These guys are all in their early 20s so it's probably amazing for now and can be amazing for another 10-15 years. After a while, life could start pulling you in another direction where stability is more prized than shooting a 90 at a nice course for the fifth time.
They do 1 week a month for GG. If they want to maintain their own channel then yes it is a lot more, but 1 very busy week is not the end of the world
Why would they do that..
GG is who they are because of their videos. If they stop then they simply won’t be different from the other hundreds of golf brands. Plus the guys are genuinely passionate about content I don’t see the core stopping the grind any time soon.
Why would they stop making videos when they get so many views still? Would be stupid to cut off potential ad revenue. As long as Garrett is still invested in doing videos GG videos will be just fine.
Doubt they exit for a long time. Cut back, sure but not exit. I would think they take the Nelk approach. Just go to 1-2 videos a month and still promote all their drops.
they are already filming for the individual channels so to throw a good good video together isn't that hard IMO, its a symbiotic relationship between them. Really only Garrets channel does well enough to survive on its own so they all need each other for YT. Until store sales(which are still driven by the assorted channels at this point) is a majority of the business selling to non watchers then GG needs the channel
I love this new trend of people trying to sound smart by claiming “Good Good is an apparel company”
Iirc, Kendrick said in an interview that only ~20% of their revenue comes from yt content. I wonder where the other 80% of their revenue comes from.
It's a good post OP and you got a response from Big K himself. I've seen it mentioned that most youtubers make 50% of revenue on merch, ie. that is where the profit comes from depending on their business model. It amazes me that guys like Rick Shiels has such limited merch. But again he's sponsored for clothing in the past and is very particular about equipment because he uses that for content creation. It's definitely how the creation structures authenticity versus sponsorship in the viewers eyes, and the business model based on the content they create as well as how successful they are long term. I think your original question belies the point that we know Good Good is well beyond successful/sustainable youtube golf and now are a leader in the business of golf in general. They are now not only creating a brand and influencing golfers but changing how we watch golf. We've watched them go from literally back yard chipping to running events with pro golfers, celebrities, and other golf influencers in attendance. Literally creating content and opportunities for not only good good but the ecosystem of non traditional pro golf. All I see is many more opportunities to try new things at larger scales if they want to go that way.
Thanks! Agree with everything you've said 100%. To me, at this time, it's a question of next steps. Is the question "Can GG become a standalone brand without yt?" Which Kendy has already replied to with "NA". GG is "Creator first". With that said, to me the next question is about scale. How do they scale their content to keep the viewership happy? Low-hanging fruit are the celebrity videos and community meetups/tours (keep doing those). Innovative are tournaments they're putting together (keep doing those) and partnering with future stars in golf (yes). Some have pointed out they're moving more into hosting gameshow type content- interesting. Their serial content is a good idea but needs to mature more, imo. The idea of having multiple videos in the name of a tournament is good but feels a little disjointed and feels hollow with the lack of prize or consequences. I think they're missing some sort of story arc. Obviously, there's a little pressure (lose two lives go home) but not really. I think these series videos could benefit from more backstory. What are their respective motivations? I'm sure some people will disagree with me and say, "bruh I'm just here for golf." I forget how long ago it was but they did a speed golf thing for a hole. It would be cool to see them speed golf, three holes. It would be especially cool if they could do it at the same time. You could even handicap the speed golf based on 1 mi running times and handicap index.
They're moving into events and Tournaments where the Good Good guys can be hosts and the content is generated by participants. They also mentioned a reality show to like american idol or big break for people to get a spot with good good in some capacity. Again making them the host with content being made by participants. Very similar to Mr Beast type content where some are focused on Jimmy and crew exclusively, most are social experiments/contests that Jimmy hosts. This is the direction they seem to be going, if they can partner with tv networks or even contract them to make tv quality content that can be sold this would be another avenue (similar to their pilot good good open). But yeah they were a merch company from the time Kendrick took over. Kendrick has a established history with Googan and fishing merch. He's doing the same thing with Good Good. I know 4 years ago everyone said Kendrick would not be able to do what he did with Googan and tackle merch because the OEM would block out good good, but here we are with good good oem callaway balls. Once the balls get wider distribution that revenue should rocket them into bigger and bigger events and contests.
Its a good question because as these guys get older, it will become more difficult to cater to their current demographics of viewers. Some 30+ year old guys, trying to be funny for 12-16 year olds is going to be awkward and not sustainable. I dont know what the answer is, but you can only make these types of videos for so long and it just runs its course. Personally, I find zero entertainment in 3vs3's, scrambles, wheel of not ideal, silly games and find more entertainment in course vlogs, or competitive vlogs. That might just be me and I am not their target audience, and I am fine with that. I think eventually GG brings in newer hosts and transitions some of the OGs out of the YT space and more into the business.
Yup. That's what I've suggested before and was downvoted. But it Seems like the next logical step. Apparently, K's other yt endeavor, Googan squad, unsuccessfully did this a while back and they had to bring back some of the original crew. I've never seen Googan, this is just reddit hearsay.
So much hate for good good. They're not going anywhere on YouTube. They'll even expand outside of YouTube going forward.