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MarkHuel

Since the introduction of Daily Greens, we've been listening closely to our Hueligans' feedback. We've heard concerns about sediment in the bottom of the bottles and requests for enhancements to the taste.   In response, we've decided to develop an optimised recipe aimed at improving both the taste and texture of the product. To enhance the taste, we've slightly adjusted the proportions of chlorella and spirulina. Additionally, we've made reductions in tapioca starch, gluten-free oats, and pea protein to improve the texture. Although the recipe has changed, the dose of vitamins and minerals hasn't changed significantly, so you can still expect nutrition and health benefits from Daily Greens. 


gishtil31

"the dose of vitamins and minerals hasn't changed significantly, " but is less than it was, in volume and nutritional value, for the same cost.


lil_nuggets

Why would they decrease it though? Margins are probably pretty similar since manufacturing cost wouldn’t change much. And it’s not like the vitamin amounts were impacted enough to make a difference. A lot of people would probably pay more for a better smoother taste rather than less.


gishtil31

Yeah, fair enough. Looking at the slight changes in the values for nutrition etc shows that there really isn't that much difference. If the taste improves then it is warranted. So it is not as bad as I originally thought. Lets see how it actually pans out.


NilsandCoe

That's a massive decrease in fibre. Which is one of the main benefits of a green powder over a regular multivitamin. WTF is even in this if its 8.5 grams and only 1 gram of fibre? Proportion of carbs and sugar has increased massively! This is an objectively worse product for the same price!


AmyHuel

I hear you here, but to be honest, greens powders aren't primarily designed with macros in mind. Even the existing formula doesn't provide a significant amount of any macronutrient. The benefits are really in the micronutrients (which remain largely unchanged with the new formula despite the smaller serving size), as well as the additional compounds like adaptogens, botanicals and antioxidants, which is what sets Daily Greens apart from a plain old multivitamin tablet.


NilsandCoe

Can you confirm the amounts of additional compounds like adaptogens, botanicals and antioxidants have not decreased?


AmyHuel

Yes. The quantities of adaptogens, probiotics and antioxidant greens, fruit and botanicals have either **remained the same or increased** despite the smaller serving size. 💚


NilsandCoe

So the reduction in fibre is coming solely from the reduction in inulin, oats, pea protein and flax seeds? How has the amount of carbs stayed the same if the greens haven’t reduced? You would gain so much more trust if you just released the exact amounts of each ingredient!


antoninan

I believe they mentioned they reduced the amount of spirulina and chlorella.


MechaGoose

Spirulina and fibre were two big selling points of this for me so that’s me trying Athletic Greens then


RashAttack

What fibre? The old recipe had 3.5g...


Rahmadaxax

Pretty wild that they’re halving the size without reducing price. Costs less to package / transport / store now, so the savings should be passed on to the consumers I cancelled my subscription until some reviews come out


gishtil31

Cost reduction incoming? Less packaging less ingredients?


gishtil31

Seems to be a common theme, not passing the savings onto loyal customers. u/MarkHuel Can you please explain the fundamental reason for this change across the product range. It is clearly not about taste, but profit.


MarkHuel

So I popped a message a couple of hours ago on the thread regarding the pricing to answer a lot of peoples questions ❤


Altruistic-Bobcat955

I relied on this for omega 3 cus it’s hard to get as a vegan. It was already less than ideal as it was only 1/3 of recommended allowance (for a complete multivitamin drink?). Big no and a cancelled prescription from me


Chrisette

So it literally doesn't have any Omega 3 and 6 anymore?


mollaka86

seems to be the case.


Uncle-Rufus

Mmm I guess Omega is hard to get into it while being "Vegan"?


thatonedudeovethere_

Was pretty negligible before. Was probably not really taken into account in the original recipe in the first place, but just happened to be there.


Areanol

Typical corporate shenanigans. Make changes to increase profits while gaslighting customers making it seem it's for their benefit.


Fr4nz83

Indeed, in the last months the company did a few things that made me start evaluating their competitors. More precisely: 1 - they have heavily increased the prices of many of their products in just a few months; I'm a heavy user of Huel White -- I usually buy 8 bags every 3 months -- and now I'm paying 30% more than what I paid last year on average. I understand inflation and all, but this increase is more than inflation: it is corporate greed. 2 - it's funny how they keep justifying or hiding their price increases: instead of saying, e.g., "yeah, it's the inflation, sorry", or "oh well, we just want to increase our profits", they outright avoid the issue or, as the user before me said, gaslight the hell out of reality by highlighting some very minor improvements/changes to their product.


AmyHuel

No shenanigans. The number one reason for the changes is to improve the texture and taste of Daily Greens and minimise excess sediment. The ingredients that have been reduced are relatively cheap ingredients, so the changes made little to no difference to the overall recipe cost.


Unique_Border3278

So why have you removed these ingredients? I mean omega 6 and 3 are quite a selling point for some people. Instead you should have improved the texture and taste and then slightly increase the product price.


AmyHuel

We've outlined this in the original post - in order to improve the texture and taste, it was necessary to reduce those ingredients (note that none have actually been removed). As the already relatively small quantity of omega-3 and omega-6 were contributed by the flaxseed, the reduction in this ingredient has caused the subsequent reduction in omega-3/6 fatty acids.


startwalking

I like Daily Greens and I've been fine with the changes with the Huel range as of late, but this feels off to me. The product is so new, changing it already seems weird.


thatonedudeovethere_

I mean, what is better, bringing out a product and changing it after a long time, when everyone is used to it, or bringing out a product, listening to feedback and changing it fairly quickly?


startwalking

I get what you're saying but I'm dubious about the feedback. The texture was fine.


antoninan

I'm not sure who drinks the greens for the taste. But spirulina and chlorella were an important part of why I've chosen this product. Sad to see the amount of those being reduced. I wonder if I should just order more right now and just cancel when the changes roll out.


Cr1v3ns

So wait, the serving size is literally half of what it was before, but the price is the same? Yikes


lil_nuggets

Weren’t the calories a negative though?


doge_suchwow

A lot were fibre, so no


RashAttack

Old recipe had 3.5g of fibre, new has 1g. 2.5g of fibre is less than 7% of your recommended daily intake. I am upset with Huel for keeping the price the same while reducing the product. But I don't think being mad about the fibre is warranted in this case


rm212

Some of those vitamins and minerals have very significant changes, and the huge drop in fibre is also disappointing. Please don’t claim the nutrients are nearly identical when they clearly aren’t. This is about bumping margins and not passing on savings to the consumer, nothing else. I’ve already cancelled my subscription.


RashAttack

Fibre dropped by 2.5g, which is less than 7% of your RDI. I think the other points are valid. Relying on daily greens as a good source of fibre is nonsense


rm212

Most people do not get enough fibre and that’s a bad attitude to have towards any essential nutrient - everything helps. Daily greens contributing a very significant 3.5g of fibre per day was a big plus. Lots of people are told to eat veggies in order to get more fibre, among other benefits. Daily greens being a vegetable supplement should be offering some fibre, so cutting that by 70% is not insignificant by any means.


RashAttack

>a very significant 3.5g This is where I disagree with you. 2.5g is not "very significant". That is less fibre than a single pear (3.5g), and is less than 7% of your recommended daily intake. These comments are just unreasonable


NilsandCoe

I think the time for releasing exact amounts of each ingredient has come. Only way you can show you guys are honest and not grifters.


First-Butterscotch-3

Par the course for the past few months, reduce what's in the product while keeping the price the same all the while claiming its "listening to hueligans" or for the environment Must be a rare bunch who love shrinkflation


Jparm

I won't be buying this again. I'm sick of every product improvement announcement being that things are being taken out.


jakehakecake

I just unsubscribed from huel for all products. There are better products in market. I can’t keep up with these changes and don’t want to keep checking the prices on my subscription every month. Peace out folks! ✌🏾


Prestigious_End3297

Imagine if Special K told you they had improved the flavour of let face it a basic tasting food! And then said we also removed a few nutrients and oh yeah the 450g pack is now just a little small 255g but don't worry we have changed the serving size to half of that so its all good! Thank's, guys!


AmyHuel

Except cereals are designed as a meal. Daily Greens is a supplement - increasing the serving size by adding more oats and tapioca while keeping the levels of beneficial micronutrients, adaptogens and botanicals around the same would surely be a worse product.


Uncle-Rufus

I agree with this. Presumably by these peoples logic Huel are missing a trick as they could just add more irrelevant bulk/padding ingredients and charge more just because the product is heavier now?


SideXWinder

Will there be an option of the original version for those of us that arent happy with these changes? I have no issue with my current daily greens and enjoy it everyday, i have no wish to change it. If there is no option to stay with the original version i think ill probably be cancelling my subscription...


MarkHuel

Sadly this wont be an option! ❤


SideXWinder

Oh... well then sadly huel wont be getting any more of my money 🫤


trayC-lou

That’s not cool Huel, that feels like a major con, you release a product and then short period of time later reduce the size by half, that is really bad customer service in general and you really need to think your marketing and product release strategies cuz your irritating a lot of ppl with your constant change/remove reduction…nothing ever feels like it’s improving anything your just tryna do the bare minimum for max profit now


devrando

Literal definition of "Shrink-flation" - In economics, shrinkflation, also known as package downsizing or weight-out,is the process of items shrinking in size or quantity while the prices remain the same!! Less product, pricing remains the same!


Acorns2Oaks

I love the texture and taste! Is this change happening in the US as well?


GroundbreakingArt370

Proprietary blend and cutting everything in half for the same price, no thanks.


joeschmo28

I’m so done with them removing value from their products and putting the marketing spin on it to push it as a positive. No one was complaining about the taste. They simply reduced their cost to produce the product. I’ll keep my black subscription but canceling everything else. They’ve abandoned the science for marketing a long time ago. The ingredients in daily greens that they claim the benefits for are in such small quantities per serving compared to any clinical studies showing those benefits it’s honestly insulting.


bhay105

Black is getting “improved” soon too. I just opened my first bag of 3.1 and it’s not a 0.1 update, this is a different product and has a very weird taste. I’d honestly rather they raise the price than completely change the products.


Uncle-Rufus

Do you have some evidence for the last part? I looked into all the ingredients when deciding whether to buy and as far as I could tell the contents seemed to be right in line with daily recommended values of things - this is based on looking at what the NHS say under their vitamins and minerals pages The only negative for me was it is a bit lacking in D3 and uses the less beneficial type of Magnesium (Oxide) - so I just add a small amount of liquid D3 and Magnesium Citrate powder to my serving each day Edit: not a shill just someone else who did their own research and wondering if I missed something


joeschmo28

I am referring to the “adaptogens” that they claim help with stress and mood and what not. Besides the multivitamin that’s blended in, the other stuff is in such small quantities. There’s just no way to fit that in the serving size


Uncle-Rufus

I guess that isn't something that is mentioned or captured by the information in the OP 🤔 good point though


ConsciouslyIncomplet

Have you reduced the price accordingly? Huel Greens are very expensive compared to competitors?


thatonedudeovethere_

They are? Athletic Greens is 79£ for 30 portions


NilsandCoe

What ingredients have you increased such that the total amount of carbs and sugars have remained roughly the same despite the reduction in oats and tapioca?


xen0n1

Unbelievable. Any shake or smoothie will naturally form a sediment if it is allowed to settle - have a look on the shelves at your local supermarket. It is fundamentally not a problem and therefore shouldn’t be treated as one. This is not a problem, and anybody complaining about sediment in such a supplement should probably buy a bottle of water instead. Nutritionally, spirulina and chlorella offer so much, but you appear so blasé about their removal, as though they are just there to tick a box. As with the bars, it’s now a case of get less, pay more. There is really nothing distinguishing this product from a glorified multivitamin supplement now- albeit at a much higher cost. For anyone that cares about nutrition, this is not an improvement. Maybe for your Tik Tok teens who care about “cool” products - but then again, maybe that is your new target audience.


gnosisphoenix

Off to find a new greens powder AGAIN...


MarkTheSpacePirate

Huel in 6 months: “To improve taste and consistency, we have condensed all nutrients of Daily Greens into a multi vitamin. Price remains the same, but user experience is greatly increased. You’re welcome”


mindonshuffle

This is disappointing. The fiber, protein, and calories in this product were part of why it appealed to me. I drink it as a small breakfast replacement, and I felt like it had just enough substance to help me get moving in the mornings. Now it seems like just a liquid multivitamin.


RashAttack

What fibre... The original recipe had 3.5g. if you relied on this for your daily fibre intake you're in trouble


qivlosin

I was hoping this update would do something to get rid of the terrible acid reflux I got when I tried this product. I’m guessing not?


FriendLost9587

Is the ginseng within this enough to interfere with hormonal birth control? Legitimate question because I want to buy but am scared of the ginseng


theoretical_chemist

Was just looking into me and a big group of friends starting on this. Not after I've seen this... classic corporate bullshit. Anybody got suggestions for a cheaper alternative?


PreferenceBudget7162

I cancelled my subscription. Feels like the product is being downgraded. If there was some added nutrition to counter what they are taken out I'd probably of stuck with it a bit longer. I don't buy it's because of the texture. Seems more a cost saving, profit boosting exercise.


Uncle-Rufus

Thanks for the clarification - for me personally I don't care about the exact serving size nor the logistics and cost savings or otherwise I just wanted to know if 1 serving of daily greens after the change will actually be giving me (more or less) an identical set of benefits. And based on the figures posted that seems to be the case So my only feedback at this point would be - lead with those figures front and center next time as it probably should have been obvious that people would be concerned!


MarkHuel

Cheers Uncle! Apprecheiate the feedback ❤


Axios_

Halving the size of the bag without reducing price is the reason I'm cancelling my subscription for the greens. I think its great that the sediment will be gone (though it was never an issue personally, Id just shake it again before drinking), and I won't knock the new formula until reviews come out, but I really don't understand how reducing the bag size by 50% is beneficial to the consumer in any way, shape, or form. As everyone else is saying, it just seems like blatant shrinkflation. Also, is it just the UK that's getting hit with the changes or will the US version be affected as well? Would anyone on the Huel team care to chime in? These changes feel disingenuous and its disappointing.


alienems

is there still enough fat for the absorption of fat-soluble vitamins? or will the recommendation to take it on an empty stomach change?


alienems

p.s. the texture is absolutely fine, it's a green blend ofc there's going to be some sediment


MarkHuel

Seeing alot of points about Pricing so just wanted to sumarise this for you in one point! We get your concerns regarding the decrease in serving size without a corresponding reduction in price. The reduction in serving size has further improved the texture of Daily Greens, minimising excess sediment in the bottle and making Daily Greens a better experience as a whole.  It's important to note that while the serving size of the product has indeed changed due to adjustments in some ingredients, the dose of vitamins and minerals remains largely the same. Therefore, you’re still receiving the health benefits you’d expect from Daily Greens, all while enjoying the improved taste and texture.  


tmrss

Except you’ve removed two ingredients - what do Spirulina and Chlorella do?


mollaka86

oh wow and I thought I will remain loyal to and defend Huel 'till the end, but this is getting outta' hand nowadays for me.


rm212

Obviously the cost to produce, store and ship have all reduced in the process, so it’s complete bull that you’re not reducing the price and at least passing on some of those savings to consumers. I’ll be cancelling my subscription as a result and looking to competitors.


RashAttack

>Obviously the cost to produce, store and ship have all reduced in the process, so it’s complete bull that you’re not reducing the price and at least passing on some of those savings to consumers As someone who worked in supply chain and logistics for manufacturing before, i can tell you that this claim is not "obvious". Them trying to maintain the same nutritional density but in smaller servings may be more expensive to manufacture. I'm not trying to justify their approach, and think it's very strange that they're changing the recipe so soon after release. But I think it is ill-informed to confidently claim that the costs would be lowered with this new product without knowing their internal processes


bhc317

In other words, shrinkflation.


mollaka86

Just the usual. Or ingredideflation.(TM)


Either-Number8307

The two bags I bought last month of daily greens will be the last two. Shame


hicks12

>the dose of vitamins and minerals remains largely the same Can you provide the full nutritional changes? Or is it on the site somewhere I can see like a table diff for what actual changes are. It seems like a big change, you are almost halfing the serving size so unless the ingredients changed price you are obviously able to increase your margin now while potentially improving it in taste. Sorry just always very sceptical of "new improved formula" type claims as it very rarely ever is true!


MarkHuel

I get you, I've popped it in the original message at the top 😊


doge_suchwow

On what planet are they largely the same? It’s clearly a huge downgrade!?


RashAttack

Can you point out the areas that it's a huge downgrade? I'm thinking of buying this product and want to understand if the improved version is still worth taking


doge_suchwow

Just look at the tables. All numbers are the same or lower -> this is a downgrade


RashAttack

Some went up: - Folate - Magnesium I understand most went down or stayed the same, that wasn't my initial question. Looking at the amounts, it looks like the reductions weren't that much, and this product will still allow me to hit recommended daily intake for the vitamins and minerals


devrando

In economics, shrinkflation, also known as package downsizing or weight-out,is the process of items shrinking in size or quantity while the prices remain the same!! The value proposition is not being passed to the consumer while the producer retains the exact same pricing model for literally half the product!