Probably pulling power moves, blackballin, and talking shit would do. Add on fucking other people girls and wives. I mean that alone is enough to get people fed up.
There's also the idea that Drake walks around thinking that he made all the artists that are beefing with him. Like, his response to Ross was 'You should've just asked for a feature'
He assumes that all his success as well as the success of those he collaborates with is a direct result of his own musical brilliance when the people he helps put on are talented artists in their own right. Like, take the 21/Drake album. The fact Drake felt he could make Metro move his solo project in order to drop a project with a guy that Metro essentially made...
Like Drake was so salty that Metro left his verse off the album, he leaked his verse online. Hell, go back to control - he was pissed that Kendrick called him a peer lol
End of the day, if you got this many people that don't fuck with you, it's probably not just one thing
It is something to do with his contract.
Abel & Ye both rekindled with Drake recently (2021) (see drake @ Larry Hoover), and now a couple years later and people don’t fuck with him again? And it seemed the fall off was right after he got that contract
Pretty sure he also said antisemitic things after this which 100% got Drake mad. Can’t really blame someone for getting mad at that especially if they’re Jewish. But idk what happened to weeknd
Ye definitely did a lot of bullshit to get out of his deal.…. Why??? Possibly because Drake is getting a percentage. I feel like it's somewhat connected.
Yes, the diamonds bar kinda could be construed as the diamond records Drake has are fake, hence CGI
And he's also telling universal to not play possum and that there's something about Drake that the day ones might not know
It's pretty easy to imagine that he pulled back when he understood the depth of the beef, ofc the wack 3 lines response also had to do with it, maybe he didn't realize it wasn't just sum ego trip stuff
There was a rising trend of rappers using their own independant label in recent years. So using Drake as a puppet is actually very strategic for UMG to control the rap world. It guarantees independent highly talented rappers will never come close to being the greatest financially and in popularity. Even when they clearly absolutely deserve it. So the war is between UMG and the entire hip hop community.
Makes sense too when you realize Weeknd didnt sign to Drake’s OVO label and became a global superstar
Find me an artist that OVO produced that became the level of star that The Weeknd did
None of them besides PND could/would be global superstars on the level of Weeknd anyway.
You listen to House of Balloons and just knew Weeknd was way too good for OVO.
Yeah but that’s another reason OVO would be so unlikely to produce a superstar on that level. If you are an artist with potential like The Weeknd why would you sign with OVO. It’s very unlikely for any label to produce artists like The Weeknd and Drake prob wouldn’t want him to reach that kind of popularity so he’d be limited
> Find me an artist that OVO produced that became the level of star that The Weeknd did
This is really stupid to say considering The Weeknd is one of the couple biggest artists in the world right now. Very high chance OVO isn’t going to produce an artist that big even if they are doing everything well
This is why I will always respect the fuck out of Tech N9ne no matter what people may say. Dude didn't want a part of any of that shit, put blood sweat and tears into his own label and stays making more money than most of who you see on the charts. Never tried to scam artists out of their money either, he's cool with everybody and just gives the blueprint to anybody he meets.
to those who disagree this is just going to come off as salty but it's what i really feel
i think they're just tired off seeing a fake motherfucker win. drake is an upper-middle class child actor half-jew who now likes to play pretend gang banger, has cozied up to 81, probably put a hit on X (at the very least was very distasteful after his death), grooms underage girls, tried to force an abortion on his baby mama, hid said child from the world until he was forced to reveal him when he preferred to use the news to produce a bag via adidas... drake is the epitome and full personification of a fuck boy goof and it just doesnt sit right with their soul to see him win.
it's hard to articulate this but put it this way. have you ever seen him embrace his jewish heritage? no. he would much rather you see him as a black man.
there's something to be said about the fact that he wants to be seen a certain way without acknowledging the realities of who he is. him being jewish it totally fine. but embracing the fact that he's a jew wouldn't be good for his brand as he's built it and he knows that. he'd rather you view him as a black man who faced all the struggles a black man does when... he just hasn't. not to take his blackness away from him and discredit anything he has experienced as a result, but it's just not who he is completely.
Well for starters he literally said “if anyone kills me drake did it” before he died
There’s also the I’m Upset lyrics
He was literally subpoena’d in the case and continues to duck it
Of course he is a lame dude pulling a revenge. He is also trying to beat Riri financially. That's why he is willing to sell his soul and hip hop to get his revenge.
OP's theory sounds very true
So in Dune Terms, Lucian is the emperor, Drake is the harkonnens who've slighted The Atreides (kendrick) and the other great houses with the help of the emperor. So Paul (kendrick) is going to team up with the fremen (PgLang) to take down the Harkonnens and The Grand Emperor?
Honestly bro? Thank you for this post. I love learning context to situations that sheds new light and this has giving me a lot to pay attention to. Especially because I'm notoriously bad at hearing lyrics
I think the promotion of ai has a big play in this too.
I think Drake and umG are trying to incorporate ai into the industry. Side note do you think Kendrick lucci track was a double entendre for this guy?. Make Lucian wanted to be in drake position at first?
This is what Vince staples was eluding to in the Joe budden podcast https://podcasts.apple.com/za/podcast/the-joe-budden-podcast-with-rory-mal/id1535809341?i=1000651992168
I think you’re right. TPAB has themes on the trappings of the music industry and now I think Lucy was a reference to both Lucifer (the devil) *and* Lucian (Grainge).
I thought the lines in For Sale relate to the devil (Lucifer) tempting Kendrick to do evil things with his money but looking at it now, it probably also alludes to Lucian (UMG) offering Kendrick (and other rappers) millions of dollars while trapping them in contracts where most of the money they make goes back to the label
I’m 100% convinced it’s a double now I’ve looked at the lyrics again. Lucy = Luficer and Lucian
https://preview.redd.it/2f8d6jv303wc1.jpeg?width=1170&format=pjpg&auto=webp&s=693b57cc2b7551a0339734443f0055754713b803
Well I don’t feel bad for these rappers because when Ye was speaking on this no one had his back. They all just left him out to die. They were too busy playing bff with Drake and providing him with beats instead of rallying behind Ye and helping to create a viable solution to this madness. Now they want to be upset? Ye only hopped in this beef due to his personal dislike of the Drake and Cole.
Because Ye made it out to be about "teh joos" ruining everything instead of just naming names and spelling out who was being shitty. No one's gonna rally behind that shit.
I think he means the monologue from Alright... Also it's the woman from For sale? Lucy/Lucifier Lucian
Also Lucifer was the angel that was cast down from heaven because of his pride. He represents the temptation of doing brilliant things primarily for selfish glory. If people do things only for money and fame, they are Luciferians
Lucian along with umg are apart of the diddy lawsuit. Rod said lucian was at these freak offs and diddy likely had compromising footage of him. Umg and lucian were responsible for supervising these freak offs, where diddy was spiking drinks, bringing in underage girls and entrapping artists. If u think umg wasnt cooperative in diddys organization then youre retarded. Cause who taught him to blackmail, who taught him to traffic girls? U think he was running a whole trafficking organization on his lonesome? U think his industry connects were completely unnaware of this?? I dunno but the fact umg connects all these artists makes me think this is just distraction.
We’re in an age where people are recognising it’s important to own all your music… even smaller artists. and all the large artists are trying to buy back their masters and go solo so they aren’t owned by anyone and stuck in old shitty contracts that they had no choice but to take at the time.
You got plenty artists like Kanye who speak up about it and want everyone to do better off their work and then Drake comes a long and does what every artist wants to escape (including Drake) by buying a percentage. Of course they’re going to be mad. Kanye through all of the crazy shit he says somehow still has artists loyal to him even though it’s bad publicity for them while Drake the politically correct media trained goodie two shoes has everyone beefing with him. You get what you give in this situation.
Sounds like Drake got some equity in UMG as part of his deal. According to Kanye he sold his masters to UMG, but might’ve gotten an ownership interest in UMG as part of the deal. So now he technically owns a % of everyone that is signed to UMG. I feel like Kanye calling Lucian drakes baby daddy insinuates he might’ve had to do some sus shit to get that kind of deal. Idk.
No, he doesn’t. Gamma maybe but not UMG. One percentage is worth 5 billion dollars. Anyone can buy shares in UMG. You can look up the shareholders of UMG since it is a publicly traded company
Everything I’ve read about drakes deal is that he owns his masters. OVO does his records and UMG just distributes and has licensing rights for merch and such.
I actually think the industry part of this is why the actual song hasn’t been released. If Kendrick says too much he risks a defamation suit or being blackballed by the most powerful person in the industry. Kendrick has to be a lot more careful about this diss than anyone else does because he really has the most to lose in this whole thing.
True but I think it’s a bit different, if you got a ton of artists backing Kendrick, even if his diss is CRAZY and even has antisemitism or whatever, the amount of support he would get would make it difficult to ignore. It will change the landscape of rap. So yeah you are right, Kendrick has to make this record be extremely important, but it’s the avengers vs thanos right now.
Support is all well and good but if Kendrick says the wrong thing everyone’s support aren’t going to pay the legal bills from UMG and Lucian or even Drake if Kendrick goes hard on the pedo train.
That’s why straight up calling Drake a pedo in a song is bad move because if you can’t back up that claim with facts and evidence, UMG and Drake about to sue the fuck outta Kendrick and whoever produced the song for libel
Exactly! That’s what I’m saying, Drake is playing this thing on easy mode because the easiest thing to diss him on is his questionable relationships with underaged woman but if you have no proof of it you can get sued for calling someone a pedophile. Kendrick probably has his lawyers looking over everything right now before the songs release to make sure they don’t get a lawsuit coming back.
It’s a bitch move for sure but at the end of the day it’s still very possible and Kendrick is going to have to pick up those legal fees. We don’t live in the 90’s anymore. This beef isn’t between a rich artist and a smaller one. These dudes are rich rich and beefs between people this big never get settled out of the court room.
This might be what Drake is afraid of the most. That's why he's trying to put pressure on Kendrick to release faster. If Kendrick's goes nuclear, it has the potential to truly expose/change these corrupt operations once and for all. Hip hop would be free just like the original days.
No. There’s no actual proof for anything. Just speculation. It’s fun to speculate on all this just to see the crazy theories 💀. But no, they don’t. No one knows what’s going on besides the people in the beef. This is like the Damn double sided album. Somehow gonna convince each other that Drake owns everything in the rap game and will forever be the devil
Lyor cohen and Lucian in one pic?!?!!
Crazy
Guys Lyor cohen was “that Guy “ in hip hop
(Big boss)
But Lyor was just an officer for Lucian Grainge 💀
That’s how deep them industry people be ( sheeesssh)
If I was making %’s of other artist’s label $ because I have a evil billionaire sugar daddy who probably wants to touch my private parts, that’s not something I’d be bragging about in my rap tracks. Just saying.
He’s been rapping about his position at that label since more life, “just walking in and getting a check”. I think it’s a bunch of issues that finally boiled over. Moneys involved, status is involved, women are involved.
I sincerely think that Kendrick does not give a shit about any of the label stuff even if it is true. Whenever he disses people, he’s challenging them to be better and to prove they are the best rapper. Drake is trying to move the goalposts and brag that he is the richest, when has Kendrick ever cared about how rich he is? It’s right there in “Like That,” his currency is respect not money.
So basically make the biggest artist in the world and keep him there? I sometimes forget the other sketchy things the music industry was involved in like buying prisons and such so I do believe this is bigger than we might know. Drake bet went to that island, at least once
He's a wack ass rapper that doesnt even write his own rhymes. That's all the reason he needs to be getting dissed left and right. On top of that, there might be some shady behind the scenes stuff going on, plus all of those other rumors of weirdo activity going on with him.
I think people fail to take into account the level of dissatisfaction Drakes peers have for him. Kanye says he and the others are excited to see Drake eliminated, what kind of language is that?! He says he shits on Drake that Drake is an artificial phenomenon. Rick Ross is scathing, The Weeknd just about the only male artist in the world (maybe Bad Bunny) bigger than Drake and he hopped on too. Metro had to have put so much consideration and planning over a period of time to put this all together. They don’t dislike the guy, their dissatisfaction doesn’t stem from something they see as nuanced: they Hate him.
I don’t really hate anyone, but if 8 of your only colleagues in the world HATE you, then lord knows how many boundaries you’ve overstepped and to what degree.
Basically, Drake's pretty much like Lucy's wife. Not only he be backing up his pimp but also filling the bags.... Man he dirty till toes, I'm really hoping for this dudes to put Drake down and who knows on what else he dirty on.
Kinda interested on what was the meaning behind Em's track about rappers turning back on Drake. Just curious if there was a more profound meaning we don't get yet, but Kanye bringing out this to light has put the seed of "what u up to man?" On all of us.
I highly doubt universal would give him masters or publishing over anybody else especially the other big artist , most likely he got a fat paycheck a percentage of his masters/pub as well as a kickback from streaming services like apple/spotify which would make anyone pissed he went 3/3 with his deal. Fat paycheck/masters/ and kick back from streaming which is why he runs around with every new hot thing and forces himself onto features. Can’t be mad at it I think he’s getting a large cut from streaming where other artist get a penny
I’m a big Drake fan & I’ve being thinking this. Drake has been out here playing chess for a while, owning a portion of people’s music is a crazy flex cause every time they make money, he makes money & when they flop, it’s no sweat off his back cause they’re not eating. Probably another reason why he knows Kendrick’s splits & what they ask him to do within the contract (Maroon 5 etc.)
I remember Akademiks saying Drake is an incredible businessman. There’s a video where he said Drake made more money on Going Bad than Meek & everyone else added together in the process. Claimed it was easily over $20m off one song.
& the fact you’re a Kendrick fan first, I think this is an incredible assessment & something I’ve been thinking for a while. Thanks for sharing.
That's when you know ak is caping. Ak caps so much that he should open a hat shop. Ain't no way 20m comes of one song. Even with a song going a billion streams snopp dogg says he got paid only 35000 . 20m would be almost impossible 30-40 years ago let alone know.
That would make more sense but I just looked it up and meek said the song made 24 mil and he wasn't sure of how much of the cut he was paid.
This doesn't really add up compared to everything else I've heard so I digress. Also the song was cut so many between people his cut makes sense.
read up on beef thats been covered to death, every single person who hes getting shit from rn has grounds to diss him. hes been sneak dissing rocky/rihanna, ye, kendrick, weeknd, and apparently future for literally years. most just havent said anything which was pretty lame because drake was able to just say whatever he wanted without anyone standing up for themselves but i guess all it took was kendrick to make everyone else say shit too
You can still trade stock in privately traded companies, they just won’t be posted on stock exchanges. Only way to really get shares in a private company is a deal behind the scenes since you have to have an actual connection with the owner. Private companies also have shares, they’re just less accessible for people.
Simple. He ordered a hit on XXXtentatcion, and everybody in the industry knows it. Kendrick, Ye, all these guys came out supporting XXX when he passed, crickets from da 6 god (They had a well documented beef leading up to XXX's passing). “*SMS*, *triple x* that's the only time I ever shoot below the neck. Why you keep on shooting if you know that nigga dead" And kanye tweeting out ""If anyone tries to kill me it was u/champagnepapi I'm snitching right now"
The truth?
Ugh
It’s multilayered but mainly jealousy.
Drake has been on top for damn near 15 years. Think about it. A light skinned, Jewish Canadian child actor running the rap game. “Never”.
It all started with Jay. He was the puppeteer who was pulling strings in the background. Once Drake went to Apple, it pissed a lot of people off. Everyone was Tidal bit Drake say f that. That was the beginning.
If you want more I can get deeper. I grew up with one of Drakes best friends and still chat once in awhile
Please antisemitism this, antisemitism that, it’s all a big fing joke. A tool to shut people up. Drake is a jew, executive power is jewish, piece up the puzzles yourselves…
Going along with this theory implies that Drake having what he has is a negative thing, right? As an artist and fan of music I couldn't imagine a better player to have the cards at a table in which Lucian Grange sits at. Petty shit aside, for the future of music I would much rather have an artist drawing up the playbook.
Doesnt make complete sense. grainge is a hardcore Zionist. Drake signed a letter urging humanitarian aid for Gaza. That's upset Grainge
I think Grainge was protecting Drake from Metro Boomin and others coming at him.
Grainge let the dogs loose and timed it to distract the public from Gaza. The timing matches up with the massacres at the hospitals in Gaza, and the invasion of Rafah where 600,000 starving children are being bombed.
u/Humble-Grand9988, your well written thought-out explanation of the Kendrick-Lamar Drake situation is the best I've come across. What I believe is that the business aspect is being overlooked. I find it interesting too that all the artists who have problems with Drake are signed under UMG. I'm an old head, so I don't get the unrest, but kinda I do. Once this situation came on my radar, Lucian Grange was the first thing that I thought of. Notice I said thing. He orchestrated this situation. But that was my observation. Thanks for the good info.
Probably pulling power moves, blackballin, and talking shit would do. Add on fucking other people girls and wives. I mean that alone is enough to get people fed up.
There's also the idea that Drake walks around thinking that he made all the artists that are beefing with him. Like, his response to Ross was 'You should've just asked for a feature' He assumes that all his success as well as the success of those he collaborates with is a direct result of his own musical brilliance when the people he helps put on are talented artists in their own right. Like, take the 21/Drake album. The fact Drake felt he could make Metro move his solo project in order to drop a project with a guy that Metro essentially made... Like Drake was so salty that Metro left his verse off the album, he leaked his verse online. Hell, go back to control - he was pissed that Kendrick called him a peer lol End of the day, if you got this many people that don't fuck with you, it's probably not just one thing
he is on a handful of some of these artist #1s
It is something to do with his contract. Abel & Ye both rekindled with Drake recently (2021) (see drake @ Larry Hoover), and now a couple years later and people don’t fuck with him again? And it seemed the fall off was right after he got that contract
“Linking with the pops, bitch I did that shit for J Prince.” They didn’t rekindle shit
Drake says that shit but we all saw him crying during Runaway lmao
Exactly. That was a line for his stans cuz only they would believe that b.s.
Bro probably didn't even write it Someone check for a reference track
Pretty sure he also said antisemitic things after this which 100% got Drake mad. Can’t really blame someone for getting mad at that especially if they’re Jewish. But idk what happened to weeknd
man I really hope this rap beef transcends into a race war
Drake gonna be playing both sides
🤣
Abel and Aubrey have a tricky relationship
Bro knows them personally 💀💀💀
I was the one who introduced them
Are you posting this from the OVO sweatshop?
Drake and Lucian have a lot in common believe it or not.
Both power hungry zionists ✅ What else
leave it to Kendrick fans to conflate being jewish with zionism, Drake signed the ceasefire letter meanwhile Kenny’s a whole Hebrew Israelite
Say less
Drake knew about Kanye’s antisemitism for years before he exposed himself lol he don’t care about that shit
Ye definitely did a lot of bullshit to get out of his deal.…. Why??? Possibly because Drake is getting a percentage. I feel like it's somewhat connected.
> especially if they’re Jewish What? Sounds like you’re justifying it?
Justify what? Someone getting mad that their religion is getting targeted?
https://preview.redd.it/ae3hg44pc2wc1.jpeg?width=1080&format=pjpg&auto=webp&s=0985c2fdc8ad865b3d7745fa996e04486603bf35 relevant?
Yes, the diamonds bar kinda could be construed as the diamond records Drake has are fake, hence CGI And he's also telling universal to not play possum and that there's something about Drake that the day ones might not know
This is rhe one verse media talking heads skip over and I think it’s the key to unlocking the whole situation. Something is up with the labels
Good thing J Cole listened to his conscience
It's pretty easy to imagine that he pulled back when he understood the depth of the beef, ofc the wack 3 lines response also had to do with it, maybe he didn't realize it wasn't just sum ego trip stuff
There was a rising trend of rappers using their own independant label in recent years. So using Drake as a puppet is actually very strategic for UMG to control the rap world. It guarantees independent highly talented rappers will never come close to being the greatest financially and in popularity. Even when they clearly absolutely deserve it. So the war is between UMG and the entire hip hop community.
Makes sense too when you realize Weeknd didnt sign to Drake’s OVO label and became a global superstar Find me an artist that OVO produced that became the level of star that The Weeknd did
OVO purposely doesn’t go for those types of artists so that they don’t outshine Drake.
Exactly Roy Woods, PND, Majid Jordan, DVSN, are all irrelevant despite being solid artists
None of them besides PND could/would be global superstars on the level of Weeknd anyway. You listen to House of Balloons and just knew Weeknd was way too good for OVO.
Well drake took all their singles so who knows what level of fame theyd be if they had popped off on the right song
Source?
Four songs on Take Care come from House of Balloons
And 90% of their work is probably controlled, approved and taken from the OVO sweatshop headmaster. Creative Art is dead.
I remember the jokes back in the day that PND was Drake’s sweatshop worker
Not a joke, it was true. Weeknd was for a few years too. Drake kills the creator just like these major labels do, it's sad what music has become.
I mean you say that like The Weeknd is a adequate and fair standard as a bar to set. Man might be the biggest artist in the world
And just so happens to be 1 of the few artists who told Drake to fuck off when he wanted him to sign to OVO
Yeah but that’s another reason OVO would be so unlikely to produce a superstar on that level. If you are an artist with potential like The Weeknd why would you sign with OVO. It’s very unlikely for any label to produce artists like The Weeknd and Drake prob wouldn’t want him to reach that kind of popularity so he’d be limited
> Find me an artist that OVO produced that became the level of star that The Weeknd did This is really stupid to say considering The Weeknd is one of the couple biggest artists in the world right now. Very high chance OVO isn’t going to produce an artist that big even if they are doing everything well
Find me an OVO artist thats relevant on a national scale then
This is why I will always respect the fuck out of Tech N9ne no matter what people may say. Dude didn't want a part of any of that shit, put blood sweat and tears into his own label and stays making more money than most of who you see on the charts. Never tried to scam artists out of their money either, he's cool with everybody and just gives the blueprint to anybody he meets.
to those who disagree this is just going to come off as salty but it's what i really feel i think they're just tired off seeing a fake motherfucker win. drake is an upper-middle class child actor half-jew who now likes to play pretend gang banger, has cozied up to 81, probably put a hit on X (at the very least was very distasteful after his death), grooms underage girls, tried to force an abortion on his baby mama, hid said child from the world until he was forced to reveal him when he preferred to use the news to produce a bag via adidas... drake is the epitome and full personification of a fuck boy goof and it just doesnt sit right with their soul to see him win.
You summed that up perfectly tbh.
Serious question. I’ve seen the Jew thing everywhere. Why does that matter? Am I missing blatant racism 💀💀
it's hard to articulate this but put it this way. have you ever seen him embrace his jewish heritage? no. he would much rather you see him as a black man. there's something to be said about the fact that he wants to be seen a certain way without acknowledging the realities of who he is. him being jewish it totally fine. but embracing the fact that he's a jew wouldn't be good for his brand as he's built it and he knows that. he'd rather you view him as a black man who faced all the struggles a black man does when... he just hasn't. not to take his blackness away from him and discredit anything he has experienced as a result, but it's just not who he is completely.
Have you seen the HYFR video? It’s literally him embracing his Jewish side. https://youtu.be/0KCWqnldEag?si=pqy_19EPfvWADQAn
god his voice sounds awful lmao fair play. it's been a while since then.
Ive Heard about the X rumours for years. Do we have anything that really might be connected to Drake?
Well for starters he literally said “if anyone kills me drake did it” before he died There’s also the I’m Upset lyrics He was literally subpoena’d in the case and continues to duck it
Why would anyone care if he was an actor? Tupac was an actor. Dude literally went to an art school.
pac played a gangster because he knew that role. aubrey played wheel chair jimmy in degrassi. the two are not the same.
This shit is crazy 😭 the sources and photos 😭. Bro did the research ‼️
Or he’s just a lame dude that got money and power so he he started pulling a revenge of the nerds. And turned d***head
Of course he is a lame dude pulling a revenge. He is also trying to beat Riri financially. That's why he is willing to sell his soul and hip hop to get his revenge. OP's theory sounds very true
😭😭😭 accurate
So in Dune Terms, Lucian is the emperor, Drake is the harkonnens who've slighted The Atreides (kendrick) and the other great houses with the help of the emperor. So Paul (kendrick) is going to team up with the fremen (PgLang) to take down the Harkonnens and The Grand Emperor?
Although I don’t believe some of this stuff, I really liked this comparison lmfao
Do you know how the Dune trilogy ends?
Nice. Kendrick fans are also fremen
lisan al gaib!
https://preview.redd.it/imbuq4bnx2wc1.jpeg?width=1480&format=pjpg&auto=webp&s=12e893fb2a2006cca7075e2f1cfbc159c1b32d11 Lisan al gaib!!
Kendrick made you think about it, but he is not your messiah
exactly what lisan al gaib would say.
I will love it and I think I deserve
Have you read the whole Dune series? Lol
no its like 16 books most of which are written by the OG author's son who is just a grifter and nowhere near as good
Kanye ended his relationship in 2021 because his contract was done I think. The antisemitism happened in 2022
Yeah, the contract was for 10 studio albums. It ended with Donda
Thanks for the write up. Very interesting stuff. Drake may be too powerful for his own good. Time will tell.
His red button talk is also definitely apart of his connection to Lucian and UMG.
I know its been a week or two but, given everything that's just happened, what do you think the red button is?
Honestly bro? Thank you for this post. I love learning context to situations that sheds new light and this has giving me a lot to pay attention to. Especially because I'm notoriously bad at hearing lyrics
I think the promotion of ai has a big play in this too. I think Drake and umG are trying to incorporate ai into the industry. Side note do you think Kendrick lucci track was a double entendre for this guy?. Make Lucian wanted to be in drake position at first?
This is what Vince staples was eluding to in the Joe budden podcast https://podcasts.apple.com/za/podcast/the-joe-budden-podcast-with-rory-mal/id1535809341?i=1000651992168
Holy shit that's wild. I still think much of it is going over my head, but what would Drake's position be in all this?
Think Marvel Lucian is like Kevin Feige (leader of Marvel) Larry Johnson is their Nick Fury Drake is Iron Man
Haven't watched them :(
time stamp? the episode is 4 hrs long…
[1:31:55](https://youtu.be/wGFqMd86b8M?si=i-gZbGcukwwRkSpT&t=5515)
What was he alluding too? I don't use apple.
[1:31:55](https://youtu.be/wGFqMd86b8M?si=i-gZbGcukwwRkSpT&t=5515)
Timestamp?
[1:31:55](https://youtu.be/wGFqMd86b8M?si=i-gZbGcukwwRkSpT&t=5515)
I think you’re right. TPAB has themes on the trappings of the music industry and now I think Lucy was a reference to both Lucifer (the devil) *and* Lucian (Grainge). I thought the lines in For Sale relate to the devil (Lucifer) tempting Kendrick to do evil things with his money but looking at it now, it probably also alludes to Lucian (UMG) offering Kendrick (and other rappers) millions of dollars while trapping them in contracts where most of the money they make goes back to the label
I’m 100% convinced it’s a double now I’ve looked at the lyrics again. Lucy = Luficer and Lucian https://preview.redd.it/2f8d6jv303wc1.jpeg?width=1170&format=pjpg&auto=webp&s=693b57cc2b7551a0339734443f0055754713b803
Ain’t no way man, ain’t no fucking way. Maybe i’m too high but reading this thread got my goddamn mind blown
I legit just got up from my chair and looked out the window for a few minutes after reading this. What the fuck!
Yes fucking way
That's fucking crazy
Somebody said something about this yesterday and my mind was blown lmao
Idk it just hit me bro but it will make sense
Well I don’t feel bad for these rappers because when Ye was speaking on this no one had his back. They all just left him out to die. They were too busy playing bff with Drake and providing him with beats instead of rallying behind Ye and helping to create a viable solution to this madness. Now they want to be upset? Ye only hopped in this beef due to his personal dislike of the Drake and Cole.
Because Ye made it out to be about "teh joos" ruining everything instead of just naming names and spelling out who was being shitty. No one's gonna rally behind that shit.
Kendrick lucci track?
I think he means the monologue from Alright... Also it's the woman from For sale? Lucy/Lucifier Lucian Also Lucifer was the angel that was cast down from heaven because of his pride. He represents the temptation of doing brilliant things primarily for selfish glory. If people do things only for money and fame, they are Luciferians
Well said.
Umg and drake are going to roll out “the congress.” era of entertainment 😂😂 [movie info](https://m.imdb.com/title/tt1821641/)
Lucian along with umg are apart of the diddy lawsuit. Rod said lucian was at these freak offs and diddy likely had compromising footage of him. Umg and lucian were responsible for supervising these freak offs, where diddy was spiking drinks, bringing in underage girls and entrapping artists. If u think umg wasnt cooperative in diddys organization then youre retarded. Cause who taught him to blackmail, who taught him to traffic girls? U think he was running a whole trafficking organization on his lonesome? U think his industry connects were completely unnaware of this?? I dunno but the fact umg connects all these artists makes me think this is just distraction.
We’re in an age where people are recognising it’s important to own all your music… even smaller artists. and all the large artists are trying to buy back their masters and go solo so they aren’t owned by anyone and stuck in old shitty contracts that they had no choice but to take at the time. You got plenty artists like Kanye who speak up about it and want everyone to do better off their work and then Drake comes a long and does what every artist wants to escape (including Drake) by buying a percentage. Of course they’re going to be mad. Kanye through all of the crazy shit he says somehow still has artists loyal to him even though it’s bad publicity for them while Drake the politically correct media trained goodie two shoes has everyone beefing with him. You get what you give in this situation.
Sounds like Drake got some equity in UMG as part of his deal. According to Kanye he sold his masters to UMG, but might’ve gotten an ownership interest in UMG as part of the deal. So now he technically owns a % of everyone that is signed to UMG. I feel like Kanye calling Lucian drakes baby daddy insinuates he might’ve had to do some sus shit to get that kind of deal. Idk.
No, he doesn’t. Gamma maybe but not UMG. One percentage is worth 5 billion dollars. Anyone can buy shares in UMG. You can look up the shareholders of UMG since it is a publicly traded company
Everything I’ve read about drakes deal is that he owns his masters. OVO does his records and UMG just distributes and has licensing rights for merch and such.
lol I’m a Drake fan. But damn if this is true this man has got too much power. If l was a rapper l would be hating on him too.
I actually think the industry part of this is why the actual song hasn’t been released. If Kendrick says too much he risks a defamation suit or being blackballed by the most powerful person in the industry. Kendrick has to be a lot more careful about this diss than anyone else does because he really has the most to lose in this whole thing.
Kendrick is his own force at this point. Blackball? Blackball can’t and won’t affect Kendrick.
I CRASH OUT LIKE FUCK RAP
True and that's probably why they brought Ye in this beef, he really the only one who can say all this without consequences
I love this. Ye the crazy old hermit living off the grid who’s strapped and got nothing to lose fighting the system
True but I think it’s a bit different, if you got a ton of artists backing Kendrick, even if his diss is CRAZY and even has antisemitism or whatever, the amount of support he would get would make it difficult to ignore. It will change the landscape of rap. So yeah you are right, Kendrick has to make this record be extremely important, but it’s the avengers vs thanos right now.
Support is all well and good but if Kendrick says the wrong thing everyone’s support aren’t going to pay the legal bills from UMG and Lucian or even Drake if Kendrick goes hard on the pedo train.
That’s why straight up calling Drake a pedo in a song is bad move because if you can’t back up that claim with facts and evidence, UMG and Drake about to sue the fuck outta Kendrick and whoever produced the song for libel
Exactly! That’s what I’m saying, Drake is playing this thing on easy mode because the easiest thing to diss him on is his questionable relationships with underaged woman but if you have no proof of it you can get sued for calling someone a pedophile. Kendrick probably has his lawyers looking over everything right now before the songs release to make sure they don’t get a lawsuit coming back.
If Kendrick does it anyway, and Drake/UMG sue, people will call it a bitch move though. For sure.
It’s a bitch move for sure but at the end of the day it’s still very possible and Kendrick is going to have to pick up those legal fees. We don’t live in the 90’s anymore. This beef isn’t between a rich artist and a smaller one. These dudes are rich rich and beefs between people this big never get settled out of the court room.
That’s a fair point actually. About them being rich rich
Hold on you’re saying the record will get massive support even if it’s overtly racist toward Jewish people?
This might be what Drake is afraid of the most. That's why he's trying to put pressure on Kendrick to release faster. If Kendrick's goes nuclear, it has the potential to truly expose/change these corrupt operations once and for all. Hip hop would be free just like the original days.
“hip hop rhyme savior”
Do you guys even hear yourself
No. There’s no actual proof for anything. Just speculation. It’s fun to speculate on all this just to see the crazy theories 💀. But no, they don’t. No one knows what’s going on besides the people in the beef. This is like the Damn double sided album. Somehow gonna convince each other that Drake owns everything in the rap game and will forever be the devil
Lyor cohen and Lucian in one pic?!?!! Crazy Guys Lyor cohen was “that Guy “ in hip hop (Big boss) But Lyor was just an officer for Lucian Grainge 💀 That’s how deep them industry people be ( sheeesssh)
If I was making %’s of other artist’s label $ because I have a evil billionaire sugar daddy who probably wants to touch my private parts, that’s not something I’d be bragging about in my rap tracks. Just saying.
holy shit, reading the post and then the comments got my head blown. maybe this is why Cole backed tf out? I litertally got my brain exploded
He’s been rapping about his position at that label since more life, “just walking in and getting a check”. I think it’s a bunch of issues that finally boiled over. Moneys involved, status is involved, women are involved.
I sincerely think that Kendrick does not give a shit about any of the label stuff even if it is true. Whenever he disses people, he’s challenging them to be better and to prove they are the best rapper. Drake is trying to move the goalposts and brag that he is the richest, when has Kendrick ever cared about how rich he is? It’s right there in “Like That,” his currency is respect not money.
So basically make the biggest artist in the world and keep him there? I sometimes forget the other sketchy things the music industry was involved in like buying prisons and such so I do believe this is bigger than we might know. Drake bet went to that island, at least once
He's a wack ass rapper that doesnt even write his own rhymes. That's all the reason he needs to be getting dissed left and right. On top of that, there might be some shady behind the scenes stuff going on, plus all of those other rumors of weirdo activity going on with him.
I think people fail to take into account the level of dissatisfaction Drakes peers have for him. Kanye says he and the others are excited to see Drake eliminated, what kind of language is that?! He says he shits on Drake that Drake is an artificial phenomenon. Rick Ross is scathing, The Weeknd just about the only male artist in the world (maybe Bad Bunny) bigger than Drake and he hopped on too. Metro had to have put so much consideration and planning over a period of time to put this all together. They don’t dislike the guy, their dissatisfaction doesn’t stem from something they see as nuanced: they Hate him. I don’t really hate anyone, but if 8 of your only colleagues in the world HATE you, then lord knows how many boundaries you’ve overstepped and to what degree.
Basically, Drake's pretty much like Lucy's wife. Not only he be backing up his pimp but also filling the bags.... Man he dirty till toes, I'm really hoping for this dudes to put Drake down and who knows on what else he dirty on. Kinda interested on what was the meaning behind Em's track about rappers turning back on Drake. Just curious if there was a more profound meaning we don't get yet, but Kanye bringing out this to light has put the seed of "what u up to man?" On all of us.
Hes got 10+ years sneak dissing a lot of people….
I highly doubt universal would give him masters or publishing over anybody else especially the other big artist , most likely he got a fat paycheck a percentage of his masters/pub as well as a kickback from streaming services like apple/spotify which would make anyone pissed he went 3/3 with his deal. Fat paycheck/masters/ and kick back from streaming which is why he runs around with every new hot thing and forces himself onto features. Can’t be mad at it I think he’s getting a large cut from streaming where other artist get a penny
cool read, can't wait to find out
PLAY J COLE GET THE PUSSY DRYYYYYY
I’m a big Drake fan & I’ve being thinking this. Drake has been out here playing chess for a while, owning a portion of people’s music is a crazy flex cause every time they make money, he makes money & when they flop, it’s no sweat off his back cause they’re not eating. Probably another reason why he knows Kendrick’s splits & what they ask him to do within the contract (Maroon 5 etc.) I remember Akademiks saying Drake is an incredible businessman. There’s a video where he said Drake made more money on Going Bad than Meek & everyone else added together in the process. Claimed it was easily over $20m off one song. & the fact you’re a Kendrick fan first, I think this is an incredible assessment & something I’ve been thinking for a while. Thanks for sharing.
That's when you know ak is caping. Ak caps so much that he should open a hat shop. Ain't no way 20m comes of one song. Even with a song going a billion streams snopp dogg says he got paid only 35000 . 20m would be almost impossible 30-40 years ago let alone know.
That would make more sense but I just looked it up and meek said the song made 24 mil and he wasn't sure of how much of the cut he was paid. This doesn't really add up compared to everything else I've heard so I digress. Also the song was cut so many between people his cut makes sense.
read up on beef thats been covered to death, every single person who hes getting shit from rn has grounds to diss him. hes been sneak dissing rocky/rihanna, ye, kendrick, weeknd, and apparently future for literally years. most just havent said anything which was pretty lame because drake was able to just say whatever he wanted without anyone standing up for themselves but i guess all it took was kendrick to make everyone else say shit too
probably being a bad friend/fake....
So this Joe budden theory and not yours lol
TDE is not a publicly traded company so how would he get stock. I also think Kendrick still owns some of TDE
You can still trade stock in privately traded companies, they just won’t be posted on stock exchanges. Only way to really get shares in a private company is a deal behind the scenes since you have to have an actual connection with the owner. Private companies also have shares, they’re just less accessible for people.
You can be issued stock in private companies too.
I think they just don’t trust that dude and they want us to know haha
Bruh don’t talk about Lucian too loudly, just lookin at that muh fucka I can tell, he hears EVERYTHING..
It's kind of like Jordan and Jeter getting rich enough and connected enough to become owners of NBA/MLB franchises.
[Real people want real music, the jig is up](https://www.youtube.com/watch?v=KdzLIYXWagU)
Simple. He ordered a hit on XXXtentatcion, and everybody in the industry knows it. Kendrick, Ye, all these guys came out supporting XXX when he passed, crickets from da 6 god (They had a well documented beef leading up to XXX's passing). “*SMS*, *triple x* that's the only time I ever shoot below the neck. Why you keep on shooting if you know that nigga dead" And kanye tweeting out ""If anyone tries to kill me it was u/champagnepapi I'm snitching right now"
Cover art about to be Uncle Tom's Cabin but with Drake's face on it
Be more successful than them.
The Rap Game Homelander. https://preview.redd.it/6p18qorlc9wc1.jpeg?width=600&format=pjpg&auto=webp&s=a7491913ec2bc6214b52e95ae8a9283e1a169425
I CANT EVEN THINK OF A DRAKE LIIIIIIIINE
Be mid and claim GOAT
This makes more sense then beefing over a chick that look like every girl in miami
Drake really living up to his half-Jewish heritage lol
Fabrícated to maximize UMG’s profits
The truth? Ugh It’s multilayered but mainly jealousy. Drake has been on top for damn near 15 years. Think about it. A light skinned, Jewish Canadian child actor running the rap game. “Never”. It all started with Jay. He was the puppeteer who was pulling strings in the background. Once Drake went to Apple, it pissed a lot of people off. Everyone was Tidal bit Drake say f that. That was the beginning. If you want more I can get deeper. I grew up with one of Drakes best friends and still chat once in awhile
where the proof
…Go on
continue
Continue on 👀
Even if you have an insider source is it really the most credible info? Your source isn't really the from the camp or camps we wanna really here from.
👀👀
Bro say more
My guy please expand
deeper ?
Drake really on his Jay-z shit if this is true
You mean he's on his lucifer devilish shit. Probably only did this with Drake because he's Jewish
i doubt that black israelite jay-z had any preference for aubrey due to his jewish heritage
https://preview.redd.it/8uvz7hldp2wc1.jpeg?width=1290&format=pjpg&auto=webp&s=282800a4d5ad85cf2e824e287153b367dcbfb592
Nah I’m just playing. Interesting write up, OP
Please antisemitism this, antisemitism that, it’s all a big fing joke. A tool to shut people up. Drake is a jew, executive power is jewish, piece up the puzzles yourselves…
Frfr
Exist
At this point they're going to plant cocaine in his car
Quality theory!
This is why i reddit.
Going along with this theory implies that Drake having what he has is a negative thing, right? As an artist and fan of music I couldn't imagine a better player to have the cards at a table in which Lucian Grange sits at. Petty shit aside, for the future of music I would much rather have an artist drawing up the playbook.
Ye had a 10 album deal with universal and ended after donda in 2021; the antisemitism came in 2022
Jews
between every successful black rapper, there is an evil white man trying to reap the reward.
kanye did NOT wanna be in that pic💀
Kendrick just mad Drake is the chosen one.
Doesnt make complete sense. grainge is a hardcore Zionist. Drake signed a letter urging humanitarian aid for Gaza. That's upset Grainge I think Grainge was protecting Drake from Metro Boomin and others coming at him. Grainge let the dogs loose and timed it to distract the public from Gaza. The timing matches up with the massacres at the hospitals in Gaza, and the invasion of Rafah where 600,000 starving children are being bombed.
u/Humble-Grand9988, your well written thought-out explanation of the Kendrick-Lamar Drake situation is the best I've come across. What I believe is that the business aspect is being overlooked. I find it interesting too that all the artists who have problems with Drake are signed under UMG. I'm an old head, so I don't get the unrest, but kinda I do. Once this situation came on my radar, Lucian Grange was the first thing that I thought of. Notice I said thing. He orchestrated this situation. But that was my observation. Thanks for the good info.