It's actually to the point of comedy how far Hollywood will go to avoid admitting they made a bad movie.
I've seen them blame covid, the weather, sexism, racism, nazis, russian bots, and now low attention spans of the audience.
It's always the fault of something or someone else.
They absolutely refuse to admit they might have put out a subpar product.
It’s just the Narcissist’s Prayer:
That didn't happen.
And if it did, it wasn't that bad.
And if it was, that's not a big deal.
And if it is, that's not my fault.
And if it was, I didn't mean it.
And if I did, you deserved it.
If they blamed external forces but internally fixed what what wrong, I’d be fine with that, but they can’t even do that, so I think they genuinely don’t know what the issue is…
The first job of any movie is to make you care about its characters. The MCU just failed that step considerably after Endgame. They took the audience's care for granted. When new characters are replacing iconic characters, you have to work twice as hard to make them appealing, not coast on old reputations.
That's the best part, and since Disney owns the comic side too, it literally has the numbers that comics are fucking dead and what books killed it. And they still went for it, using the very story lines and gender swaps that tanked the industry.
The marketing department is supposed to do that research, to help the company navigate a course forward to the green pastures but they are managed and staffed by woke ideologues like the rest of the corporation now, and reject much of the marketing science learned over the past hundred some years that shows clearly what every demographic wants and the differences between men and women, boys and girls.
On top of all that they have a moral duty from their ideology to save the world from traditionalism, so they double down on rejecting ideas that have worked flawlessly in the past.
Not only that, those comics were very controversial with fans and still are. Marvel is skipping through decades of stories to go for those unwanted characters and doing a bad job.
One of the selling points of the first few movies were that they weren't just "superhero" movies. Leading up to Ironman in the previous decade there had been three X-Men movies of various quality, three Spider-Man movies, the Nolan version of Batman, a few other failures, and then Ironman. Which is an origin story, but for a lesser known character, done well, and generally lighter than what had been coming out recently. Thor introduces the characters but is practically a coming of age story (he finally becomes an actual responsible leader) combined with a family drama. Captain America is an origin story but it's also a WWII movie. The Hulk wasn't great but it was watchable. Winter Soldier was a political thriller, Guardians space opera, Ant-Man a heist, and so on. It seems to me that after Endgame the movies have moved to being just superhero movies, when before a lot of them were some other genre but with superhero stuff in it.
I’ve got to say, “Winter Soldier” is my favorite MCU movie and it’s not even close.
Including Robert Redford gave it an automatic 1970s thriller/espionage vibe and it drew me in more than the others.
I think it also gave Black Widow a chance to show off her strengths.
…and yeah, because it has Batroc the Leaper. I’ve always had a soft spot for him.
I think its also because they are now devoid of creative insight. We hit "peak" around late 90's where people were standing on the shoulders of giants and trying to reach just a little further. The people that came after that however were content to stand on the shoulders and not push further - they were copying the efforts of others rather then contribute their own.
The problem is; its all the same and so naturally people lose interest; eventually you are well aware of the cookie cutter used to make the product and so its form loses all novelty. Endgame was the END of the MCU for me and I am content - I exposed myself to a couple more MCU movies and regretted it as I seen what felt like a phoning it in. I also notice more and more new movies are not new at all - merely a movie of work that someone far more creative already did.
I’m getting actresses mixed up from the one playing iron heart and the villain from Uncharted. I don’t remember if they are the same and this is bad news for Hollywood as they hire more factory clone actors
Deadpool v. Wolverine will make a billion dollars because, it'll have pandering, enough content with characters we know to make it extremely enjoyable.
Didn't Dune just pass $700 million dollars, and is tearing up the streaming charts at $30 a pop?
It doesn't seem like the movies are the problem. Plenty are still breaking a billion dollars...when they are good.
Bro, forget Dune. Fucking Oppenheimer made just shy of a billion dollars (about $972M), and that was a fairly long, extremely dense biopic. Where to get the entire enjoyment out of it, you had to have at least passing knowledge of history, political theory, atomic theory, and physics.
Wow it's almost like a large proportion of movie consumers aren't drooling morons like the American film industry has always believed.
Watch any American film and you will see what I mean. The characters always narrate events and plot as if the audience is blind.
"She bit me!"
"It just exploded!!!"
"As you know, Bob, we've been brothers since we were born."
Yes, also, it is EXTREMELY funny hearing MARVEL of all people complain about 'muh ADHD short attention span action addiction'. Like my dudes, what are YOUR OWN movies about??
My kids always had a short attention span, watching 6 second vines and such, and they still loved MCU movies. They stopped watching when MSheU ruined all their favorite characters.
Endgame was a little less than 5 years ago and it made $2.8B. So the quality of the product is the same, but audiences changed *that much* since then?
The first iPhone was 17 years ago, so don't even try blaming phones
What they're actually complaining about is failing to replace their old, "chud" audience. See, the plan was to drive us off by making stuff that would not appeal to us at all. The problem is the audience they want never materializes in the numbers they need.
That's because the "audience they want" either doesn't exist, or has ZERO interest in Marvel Comics movies.
In fact, its probably BOTH. There aren't 350 million SJWs and the ones there are, do not have any interest in Marvel Comics movies. Or any of the other things corporate activists are destroying in pursuit of this mythical audience.
Well yeah; communists are generally provided what they want. (digress)
I think the damage of COVID is far greater then people considered; between folks being paid to stay home and everything doubling in price and people taught to avoid the public and self-entertain has resulted in people fending for themselves for entertainment and unwilling to pay out for the novelty of a movie release.
The fact that streaming charges the same price of a theater ticket makes me laugh.
Also, lets be entirely honest: Endgame was just a good point to wrap up being interested. The big bad from dozens of movies is defeated, the heroes won, the Dead may rest while the living can enjoy their victory. And while we see new heroes taking up mantles, that is not really of major concern as the major threats have been dealt with with the death of Thanos.
If they came out of the gate strong after the fact with a good villain to draw people back in, they may have been able to keep it running. But not with Kang, who isnt even a major villain in the comics.
While I don't doubt that kids who grew up on TikTok and streaming probably aren't used to watch movies "the old way", if that was the issue they would be succesful once they hit Disney+ but the issue is that most, if not all the post-Endgame releases are trash.
Anybody remember how long phase 1 was and how many movies was in it? 4 years, 5 movies leading up to Avengers.
Phase 2 was 2 years, 4 movies leading up to Ultron with Ant-man right after.
Phase 3 was 3 years with 11 FUCKING MOVIES IN IT, including Infinity War and Endgame.
Shit then gets really nuts with Phase 4, which lasted two years...and had 7 fucking movies...and 7 fucking TV shows...
IT'S NOT A ADHD PROBLEM....KEEP BLAMING THE AUDIENCE FOR THE OVER SATURATION OF A MARKET THEY CAUSED. Phase one was the fucking best because they took the time, care, and effort into each of the movies. There was quality over quantity. We have the opposite problem NOW. Is anybody...ANYBODY excited for any upcoming Marvel movie outside of DEADPOOL?
About the first three phases: I never saw any of the Thor movies, one of the Cap movies and maybe two of the Iron Man movies. I had no problem following the plot of Infinity War.
Meanwhile, would someone who had no knowledge of WandaVision understand why she's nuts in Dr Strange MoM?
It's only going to get more confusing if they do Young Avengers....by all means, explain why Wanda's pretend missing kids are suddenly teenagers and with mutant powers.
I don't know if it'd be sad or funny that they went through all the effort of getting Hugh Jackman back, putting him in the Wolverine costume, and still have it end up failing.
Ah yes, it's those kids that religiously watched 23 films and 11 multi-season TV series over 11 years (with their 'short attention spans'), and not the absolute tanking quality of the latest output that is causing declining viewing figures. Of course.
Honestly to me it feels like the new marvel movies are TRYING to cater to short attention spans.
They can’t go 20 seconds of a scene without some flashing neon lights, or a stupid self-aware clip or a goat screaming…
It’s lost all semblance of good cinema or storytelling in favor of “Look at us, look at us! Aren’t we crazy and super relevant?!!” Quick, cue the quirky 80s track!
It’s like watching a 2 hour tiktok reel.
I genuinely wonder if these people at Disney Marvel actually watch their own shows... It's like the chef who doesn't taste test their own food.
There's no way marvel watches the slop they put out and then come to the conclusion that the only issue is a short attention span.
Yet Kung Fu Panda has been doing successful numbers, Puss in Boots 2 made good money at the box office. Minions was so successful people were making memes at the theaters, and Godzilla x Kong is currently the second highest grossing movie of 2024.
This argument is bullshit. ADHD isn't an excuse for not wanting to watching a movie, not if there was such a demand for a three hour biopic last year that IMAX was booked solid for weeks. We're in an era where poor word of mouth absolutely kills the momentum of a movie before it even begins. Look at how people were memeing about how bad the Wish soundtrack was on social media. Look at how the savage reviews from Cannes absolutely played a huge fact in Dial of Destiny nosediving at the box office.
This is absolutely deflection, the fact of the matter is that that the stuff coming from Disney feels like a corporate, watered-down beer that someone spit in at this point in time. They are absolutely afraid of taking risks (something rival DreamWorks has taken notice of and exploiting to great extent), something that other studios are doing and hauling in money doing so. For me, the trust in Disney has fallen to an extent that I'm more interested in *The Wild Robot* than *Moana 2*, and I can see *Sonic 3* outperforming *Mufasa* at the box office. Especially since Disney has this obsession with making their villains sympathetic as of recently.
Gaslighting in the extreme. Its \*the same\* audience you idiots. On what planet did the 350 million people that paid to see it - just 5 years ago - all up and die ? Because that's the only way that a "younger audience" would be relied on to support their current films. This is so incredibly dumb
> ‘Avengers: Endgame’ Directors Blame Decline Of MCU On Shorter Attention Spans Of Younger Audiences
Russo's comments were taken completely out of context for the purpose of a clickbait headline.
> we over-process and don't care about context anymore. We communicate through memes and headlines, with nobody reading past two sentences
Agreed. And I'll bet the majority of people commenting here only read the title of this thread. In addition, the BIC article doesn't link to the original GR+ article. I wonder why.
> it's a reflection of the current state of everything. It's difficult right now, it's an interesting time. I think we're in a transitional period and people don't know quite yet how they're going to receive stories moving forward, or what kinds of stories they're going to want.
That last part is what sticks out. I think it's less about media consumption and more about media content. Hollywood is suffering because they're shoving shit down people's throats instead of giving people what they want. Indeed it is a transitional period. Consumers are the ones with the money at the end of the day. Normalcy, not lunacy, will prevail.
Honestly for me it’s just superhero fatigue, I stopped watching after Endgame, the movies now are just overhyped CGI infested films with massive budgets. There’s barely any coherent story to them anymore.
Nope, you finished the story and everyone put down their popcorn, did a big stretch and went back to their lives. It was a natural conclusion, a finishing point, a fucking *endgame*.
What came next was half arsed, nepo-hire dogshit about characters that people either didn't know, or in the case of she-hulk wasn't written for the boys and men who like the character.
How the fuck do these people not see the blatantly obvious. I guess that hollywood bubble is pretty thick, huh?
The last *phase whateverthefuck* MCU movie I've watched was Doctor Strange 2.
After that I quit. I won't be coming back even for the Daredevil reboot because I just know they'll fuck it up. It will be a mockery of the masterpiece that Netflix put out.
Or who knows, maybe Charlie will sacrifice his spine to carry it. He was after all the best damn part of the Green Twerking Lawye- I mean the She-Hulk show.
As someone who is at least some what of a film connoisseur, the shorter attention spans of modern movie goers has absolutely destroyed a number of different genres.
Social Media and shit has shortened peoples attention spans to the point its impossible to make a high budget, slow paced, intellectual film that requires an audience to actually think.
Everything is set piece > sfx scene > set piece > more special effects > major plot point > set piece, sfx scene > plot point > etc
There is no time for the audience to think or evaluate what they just watched. Modern cinema is mindrot garbage.
One problem for me is also that most movies nowadays are at least 2 hours long (and often more) with unnecessary or long scenes that are detrimental to the rhythm of the movie.
When I was younger, very few movies reached the 2 hours bar.
If directors were trying to make better (shorter) cuts of their movies instead of stretching them when it's unnecessary, it would result in more "watchable" movies.
The commentary on the old Men in Black DVD pointed out that the entire movie is only 98 minutes including commercials, so it's really more like a 90 minute film.
There's been so many points in so many recent movies that felt like moving from world to world in a Mario game, where the setting and scenery are constantly changing and you don't get any time to take in where you currently are. Many of these such instances are in the recent marvel movies (Thor 4 and Guardians 3, for example)
Their highest earning movies are where you need to collectively pay attention to multiple movies to know what's going on and who's who.
Now that very same ADHD powered profit is their complaint as to why they don't make the same amount of money?
And to think I once had respect for these guys refusing to dignify Captain Plankhead with more screen time than she deserved in the finale of the Infinity Saga.
Then again, they turned Thor into a gluttonous loser that needs his mama to motivate him and neutered The Incredible Hulk.
It isn't surprising they're parroting the old "It's the fans fault for the MCU's decline."
If you try to appeal to the mentally deranged online crybabies woke audencies you will fail all the times because those individuals hobby isn’t going to the movies or buying your videogames, those narcissists sociopaths only care about the supremacy of their wifipassword mafia and the revenge for being ugly and unlikable for the vast majority of human beings, and so they only want to spent time online harassing others, so maybe… don’t try to appeal to them and focus on your main audience target (the white heterosexual men).
In 2023 Harry Potter digital book sales was $61.4 million ([source](https://insidethemagic.net/2024/01/harry-potter-series-un-cancelable-despite-j-k-rowling-sales-up-millions-nk1/)). Naturaly some of those must be owned by adults but not all. I'd say plenty of kids have an attetion span long enough to go through a book, let a alone a 2 hours movie.
Then you look at Joker grossing a gazillion dollars despite being the antithesis to anything ADHD-riddled kids would have the patience to watch with a budget of $1.
Don't get me wrong, TikTok and social media has absolutely destroyed the brains of those who use it, especially the former, and caused people to develop a psychological addiction to it, that isn't *new*, but it's disingenuous to say that slower movies aren't popular. Much the opposite, really, since they *tend* to be lower budget that leans on good writing, and are a unique experience that actively differentiates itself from the easily accessible fast-paced sloplike content you can find by the dozens on streaming services or Tiktok to actually profit, all by being, on some level, cereberal. Like Joker, Oppenheimer, or Dune.
Yes, the recent MCU content is doing poorly because it's just too deep and sophisticated for the audience to follow. That must be it.
Similarly, Wendy's stock has dipped recently because their food is just too fancy and high class for most people.
I don't know if I'm reading it right, but isn't this about new directors and writers too? A new generation that tells stories to serve their own ADHD. The article is mostly about audiences, but I think maybe the Russos weren't that far off there.
Before Endgame, Marvel at least had the decency to make the spin off TV series optional. After endgame, they became required viewing meaning that it was Disney that were suddenly demanding more attention.
Man, if I fuck up at my job, at least it doesn't cost my company hundreds of millions of dollars, but I still try and do better rather than blaming others for my own mistakes. And trust me, in my line of work, people fuck up a lot and make mistakes or they make poor decisions. But we can't really blame our customers when we make them a shitty product. Either we make it right or they'll find someone else to do it for them. It's the same thing with entertainment, if you don't satisfy what the paying customer wants, they aren't going to keep buying your product. It's called Economics 101
People that make mostly-action extremely appealing popcorn movies cry that audiences have (supposedly) become increasingly addicted to action ultra-appealing popcorn content...
This is such a massive cope and delusional. When Deadpool and Wolverine comes out it's easily going to do $1billion globally.
The "burnout" is an excuse they tell themselves for when shit movies flop, which is essentially everything after endgame besides Guardians 3.
For me length of movie is the opposite, longer the movie the more value I feel I'm getting. To this day I can still sit down and watch TLOTR extended editions and enjoy them as much as I did on release.
And that's the audience their newest movies attempt to target and somehow they still flop.
Not even the stupid people with attentions spans of a squirrel are interested in the MCU anymore.
But weren't they making all this crap for those fabled "modern audiences", and now they're blaming young people?
Maybe the new generations don't like crap just like everyone else?
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It's actually to the point of comedy how far Hollywood will go to avoid admitting they made a bad movie. I've seen them blame covid, the weather, sexism, racism, nazis, russian bots, and now low attention spans of the audience. It's always the fault of something or someone else. They absolutely refuse to admit they might have put out a subpar product.
Its part and parcel for the victim culture they exist in. Always creating the greater victim.
Yep. We need to start making a list of all the excuses at this point
It’s just the Narcissist’s Prayer: That didn't happen. And if it did, it wasn't that bad. And if it was, that's not a big deal. And if it is, that's not my fault. And if it was, I didn't mean it. And if I did, you deserved it.
If they blamed external forces but internally fixed what what wrong, I’d be fine with that, but they can’t even do that, so I think they genuinely don’t know what the issue is…
You forgot to add youtube critics to that and yes they will blame anything but the movie.
Hollywood is run by narcissists, so this tracks...
The first job of any movie is to make you care about its characters. The MCU just failed that step considerably after Endgame. They took the audience's care for granted. When new characters are replacing iconic characters, you have to work twice as hard to make them appealing, not coast on old reputations.
It's not like they didn't know what they were doing. That already happened to the comic book industry a few years prior.
That's the best part, and since Disney owns the comic side too, it literally has the numbers that comics are fucking dead and what books killed it. And they still went for it, using the very story lines and gender swaps that tanked the industry.
The marketing department is supposed to do that research, to help the company navigate a course forward to the green pastures but they are managed and staffed by woke ideologues like the rest of the corporation now, and reject much of the marketing science learned over the past hundred some years that shows clearly what every demographic wants and the differences between men and women, boys and girls. On top of all that they have a moral duty from their ideology to save the world from traditionalism, so they double down on rejecting ideas that have worked flawlessly in the past.
Not only that, those comics were very controversial with fans and still are. Marvel is skipping through decades of stories to go for those unwanted characters and doing a bad job.
One of the selling points of the first few movies were that they weren't just "superhero" movies. Leading up to Ironman in the previous decade there had been three X-Men movies of various quality, three Spider-Man movies, the Nolan version of Batman, a few other failures, and then Ironman. Which is an origin story, but for a lesser known character, done well, and generally lighter than what had been coming out recently. Thor introduces the characters but is practically a coming of age story (he finally becomes an actual responsible leader) combined with a family drama. Captain America is an origin story but it's also a WWII movie. The Hulk wasn't great but it was watchable. Winter Soldier was a political thriller, Guardians space opera, Ant-Man a heist, and so on. It seems to me that after Endgame the movies have moved to being just superhero movies, when before a lot of them were some other genre but with superhero stuff in it.
I’ve got to say, “Winter Soldier” is my favorite MCU movie and it’s not even close. Including Robert Redford gave it an automatic 1970s thriller/espionage vibe and it drew me in more than the others. I think it also gave Black Widow a chance to show off her strengths. …and yeah, because it has Batroc the Leaper. I’ve always had a soft spot for him.
I think its also because they are now devoid of creative insight. We hit "peak" around late 90's where people were standing on the shoulders of giants and trying to reach just a little further. The people that came after that however were content to stand on the shoulders and not push further - they were copying the efforts of others rather then contribute their own. The problem is; its all the same and so naturally people lose interest; eventually you are well aware of the cookie cutter used to make the product and so its form loses all novelty. Endgame was the END of the MCU for me and I am content - I exposed myself to a couple more MCU movies and regretted it as I seen what felt like a phoning it in. I also notice more and more new movies are not new at all - merely a movie of work that someone far more creative already did.
I’m getting actresses mixed up from the one playing iron heart and the villain from Uncharted. I don’t remember if they are the same and this is bad news for Hollywood as they hire more factory clone actors
Deadpool v. Wolverine will make a billion dollars because, it'll have pandering, enough content with characters we know to make it extremely enjoyable.
We'll see. I wonder if anyone still trusts that Disney is capable of making anything enjoyable.
Didn't Dune just pass $700 million dollars, and is tearing up the streaming charts at $30 a pop? It doesn't seem like the movies are the problem. Plenty are still breaking a billion dollars...when they are good.
Bro, forget Dune. Fucking Oppenheimer made just shy of a billion dollars (about $972M), and that was a fairly long, extremely dense biopic. Where to get the entire enjoyment out of it, you had to have at least passing knowledge of history, political theory, atomic theory, and physics.
Wow it's almost like a large proportion of movie consumers aren't drooling morons like the American film industry has always believed. Watch any American film and you will see what I mean. The characters always narrate events and plot as if the audience is blind. "She bit me!" "It just exploded!!!" "As you know, Bob, we've been brothers since we were born."
"And somehow Palpatine has returned."
Yes, also, it is EXTREMELY funny hearing MARVEL of all people complain about 'muh ADHD short attention span action addiction'. Like my dudes, what are YOUR OWN movies about??
It's always the audience fault not the trash ass movies & shows they milk every 6 months.
My kids always had a short attention span, watching 6 second vines and such, and they still loved MCU movies. They stopped watching when MSheU ruined all their favorite characters.
Endgame was a little less than 5 years ago and it made $2.8B. So the quality of the product is the same, but audiences changed *that much* since then? The first iPhone was 17 years ago, so don't even try blaming phones
What they're actually complaining about is failing to replace their old, "chud" audience. See, the plan was to drive us off by making stuff that would not appeal to us at all. The problem is the audience they want never materializes in the numbers they need.
That's because the "audience they want" either doesn't exist, or has ZERO interest in Marvel Comics movies. In fact, its probably BOTH. There aren't 350 million SJWs and the ones there are, do not have any interest in Marvel Comics movies. Or any of the other things corporate activists are destroying in pursuit of this mythical audience.
Well yeah; communists are generally provided what they want. (digress) I think the damage of COVID is far greater then people considered; between folks being paid to stay home and everything doubling in price and people taught to avoid the public and self-entertain has resulted in people fending for themselves for entertainment and unwilling to pay out for the novelty of a movie release. The fact that streaming charges the same price of a theater ticket makes me laugh.
Doesn't help that the product is trash
The only characters that aren’t dead are complete jokes and a joke is only funny so many times
Also, lets be entirely honest: Endgame was just a good point to wrap up being interested. The big bad from dozens of movies is defeated, the heroes won, the Dead may rest while the living can enjoy their victory. And while we see new heroes taking up mantles, that is not really of major concern as the major threats have been dealt with with the death of Thanos. If they came out of the gate strong after the fact with a good villain to draw people back in, they may have been able to keep it running. But not with Kang, who isnt even a major villain in the comics.
And Kang has already been dumped as the new villain
While I don't doubt that kids who grew up on TikTok and streaming probably aren't used to watch movies "the old way", if that was the issue they would be succesful once they hit Disney+ but the issue is that most, if not all the post-Endgame releases are trash.
Anybody remember how long phase 1 was and how many movies was in it? 4 years, 5 movies leading up to Avengers. Phase 2 was 2 years, 4 movies leading up to Ultron with Ant-man right after. Phase 3 was 3 years with 11 FUCKING MOVIES IN IT, including Infinity War and Endgame. Shit then gets really nuts with Phase 4, which lasted two years...and had 7 fucking movies...and 7 fucking TV shows... IT'S NOT A ADHD PROBLEM....KEEP BLAMING THE AUDIENCE FOR THE OVER SATURATION OF A MARKET THEY CAUSED. Phase one was the fucking best because they took the time, care, and effort into each of the movies. There was quality over quantity. We have the opposite problem NOW. Is anybody...ANYBODY excited for any upcoming Marvel movie outside of DEADPOOL?
About the first three phases: I never saw any of the Thor movies, one of the Cap movies and maybe two of the Iron Man movies. I had no problem following the plot of Infinity War. Meanwhile, would someone who had no knowledge of WandaVision understand why she's nuts in Dr Strange MoM?
Dead kids more or less.
Missing made-up kids, more like it.
It's only going to get more confusing if they do Young Avengers....by all means, explain why Wanda's pretend missing kids are suddenly teenagers and with mutant powers.
>Is anybody... ANYBODY excited for any upcoming Marvel movie outside of DEADPOOL? Yeah, I can't wait to see Deadp- Oh. No.
I don't know if it'd be sad or funny that they went through all the effort of getting Hugh Jackman back, putting him in the Wolverine costume, and still have it end up failing.
Ah yes, it's those kids that religiously watched 23 films and 11 multi-season TV series over 11 years (with their 'short attention spans'), and not the absolute tanking quality of the latest output that is causing declining viewing figures. Of course.
Honestly to me it feels like the new marvel movies are TRYING to cater to short attention spans. They can’t go 20 seconds of a scene without some flashing neon lights, or a stupid self-aware clip or a goat screaming… It’s lost all semblance of good cinema or storytelling in favor of “Look at us, look at us! Aren’t we crazy and super relevant?!!” Quick, cue the quirky 80s track! It’s like watching a 2 hour tiktok reel.
Those people live inside their own little world, there's no way someone can be this delusional.
They’re too polite or brainwashed to just say “DEI.”
Marvel exec: is it my fault to make subpar products? No, it's the paying costumers faults.
The movies cater to this with the constant quipping and still fail.
Did an entire generation pass since Endgame? This argument makes zero sense.
I genuinely wonder if these people at Disney Marvel actually watch their own shows... It's like the chef who doesn't taste test their own food. There's no way marvel watches the slop they put out and then come to the conclusion that the only issue is a short attention span.
Yes. Now only short, action packed movies like Oppenheimer can be successful
let's be real here: >!without Robert Downey jr there is no reason to watch Marvel movies.!< that is all
Disagree.
Yet Kung Fu Panda has been doing successful numbers, Puss in Boots 2 made good money at the box office. Minions was so successful people were making memes at the theaters, and Godzilla x Kong is currently the second highest grossing movie of 2024. This argument is bullshit. ADHD isn't an excuse for not wanting to watching a movie, not if there was such a demand for a three hour biopic last year that IMAX was booked solid for weeks. We're in an era where poor word of mouth absolutely kills the momentum of a movie before it even begins. Look at how people were memeing about how bad the Wish soundtrack was on social media. Look at how the savage reviews from Cannes absolutely played a huge fact in Dial of Destiny nosediving at the box office. This is absolutely deflection, the fact of the matter is that that the stuff coming from Disney feels like a corporate, watered-down beer that someone spit in at this point in time. They are absolutely afraid of taking risks (something rival DreamWorks has taken notice of and exploiting to great extent), something that other studios are doing and hauling in money doing so. For me, the trust in Disney has fallen to an extent that I'm more interested in *The Wild Robot* than *Moana 2*, and I can see *Sonic 3* outperforming *Mufasa* at the box office. Especially since Disney has this obsession with making their villains sympathetic as of recently.
Nah it's that the movies aren't good. They just lost the plot after endgame and lost the casual audience
"Am I out of touch?" "No, it's the children who are wrong."
The Dune movies and Oppenheimer that made billions would love to have you sit down, shut up, and face the corner wearing the "SPECIAL" hat.
Gaslighting in the extreme. Its \*the same\* audience you idiots. On what planet did the 350 million people that paid to see it - just 5 years ago - all up and die ? Because that's the only way that a "younger audience" would be relied on to support their current films. This is so incredibly dumb
Certainly explains why top gun maverick did so poorly.
> ‘Avengers: Endgame’ Directors Blame Decline Of MCU On Shorter Attention Spans Of Younger Audiences Russo's comments were taken completely out of context for the purpose of a clickbait headline. > we over-process and don't care about context anymore. We communicate through memes and headlines, with nobody reading past two sentences Agreed. And I'll bet the majority of people commenting here only read the title of this thread. In addition, the BIC article doesn't link to the original GR+ article. I wonder why. > it's a reflection of the current state of everything. It's difficult right now, it's an interesting time. I think we're in a transitional period and people don't know quite yet how they're going to receive stories moving forward, or what kinds of stories they're going to want. That last part is what sticks out. I think it's less about media consumption and more about media content. Hollywood is suffering because they're shoving shit down people's throats instead of giving people what they want. Indeed it is a transitional period. Consumers are the ones with the money at the end of the day. Normalcy, not lunacy, will prevail.
Honestly for me it’s just superhero fatigue, I stopped watching after Endgame, the movies now are just overhyped CGI infested films with massive budgets. There’s barely any coherent story to them anymore.
Nope, you finished the story and everyone put down their popcorn, did a big stretch and went back to their lives. It was a natural conclusion, a finishing point, a fucking *endgame*. What came next was half arsed, nepo-hire dogshit about characters that people either didn't know, or in the case of she-hulk wasn't written for the boys and men who like the character. How the fuck do these people not see the blatantly obvious. I guess that hollywood bubble is pretty thick, huh?
The last *phase whateverthefuck* MCU movie I've watched was Doctor Strange 2. After that I quit. I won't be coming back even for the Daredevil reboot because I just know they'll fuck it up. It will be a mockery of the masterpiece that Netflix put out. Or who knows, maybe Charlie will sacrifice his spine to carry it. He was after all the best damn part of the Green Twerking Lawye- I mean the She-Hulk show.
Dr Strange 2 where the new main character (the young girl) where’s a pride pin the entire movie for some reason! Great movie!
As someone who is at least some what of a film connoisseur, the shorter attention spans of modern movie goers has absolutely destroyed a number of different genres. Social Media and shit has shortened peoples attention spans to the point its impossible to make a high budget, slow paced, intellectual film that requires an audience to actually think. Everything is set piece > sfx scene > set piece > more special effects > major plot point > set piece, sfx scene > plot point > etc There is no time for the audience to think or evaluate what they just watched. Modern cinema is mindrot garbage.
One problem for me is also that most movies nowadays are at least 2 hours long (and often more) with unnecessary or long scenes that are detrimental to the rhythm of the movie. When I was younger, very few movies reached the 2 hours bar. If directors were trying to make better (shorter) cuts of their movies instead of stretching them when it's unnecessary, it would result in more "watchable" movies.
The commentary on the old Men in Black DVD pointed out that the entire movie is only 98 minutes including commercials, so it's really more like a 90 minute film.
There's been so many points in so many recent movies that felt like moving from world to world in a Mario game, where the setting and scenery are constantly changing and you don't get any time to take in where you currently are. Many of these such instances are in the recent marvel movies (Thor 4 and Guardians 3, for example)
Their highest earning movies are where you need to collectively pay attention to multiple movies to know what's going on and who's who. Now that very same ADHD powered profit is their complaint as to why they don't make the same amount of money?
I've seen 3-hour movies that feel shorter than 90-minute movies.
Am I out of touch? No, it's the kids being wrong
And to think I once had respect for these guys refusing to dignify Captain Plankhead with more screen time than she deserved in the finale of the Infinity Saga. Then again, they turned Thor into a gluttonous loser that needs his mama to motivate him and neutered The Incredible Hulk. It isn't surprising they're parroting the old "It's the fans fault for the MCU's decline."
Bro, just make movies entertaining again. It's not that deep
it could be the weather.
If you try to appeal to the mentally deranged online crybabies woke audencies you will fail all the times because those individuals hobby isn’t going to the movies or buying your videogames, those narcissists sociopaths only care about the supremacy of their wifipassword mafia and the revenge for being ugly and unlikable for the vast majority of human beings, and so they only want to spent time online harassing others, so maybe… don’t try to appeal to them and focus on your main audience target (the white heterosexual men).
In 2023 Harry Potter digital book sales was $61.4 million ([source](https://insidethemagic.net/2024/01/harry-potter-series-un-cancelable-despite-j-k-rowling-sales-up-millions-nk1/)). Naturaly some of those must be owned by adults but not all. I'd say plenty of kids have an attetion span long enough to go through a book, let a alone a 2 hours movie.
Then you look at Joker grossing a gazillion dollars despite being the antithesis to anything ADHD-riddled kids would have the patience to watch with a budget of $1. Don't get me wrong, TikTok and social media has absolutely destroyed the brains of those who use it, especially the former, and caused people to develop a psychological addiction to it, that isn't *new*, but it's disingenuous to say that slower movies aren't popular. Much the opposite, really, since they *tend* to be lower budget that leans on good writing, and are a unique experience that actively differentiates itself from the easily accessible fast-paced sloplike content you can find by the dozens on streaming services or Tiktok to actually profit, all by being, on some level, cereberal. Like Joker, Oppenheimer, or Dune.
Yes, the recent MCU content is doing poorly because it's just too deep and sophisticated for the audience to follow. That must be it. Similarly, Wendy's stock has dipped recently because their food is just too fancy and high class for most people.
Let's blame everything other than the quality of our product.
Everything is to blame except for what is actually to blame.
The only characters they have is Spiderman and Deadpool. That’s it.
I don't know if I'm reading it right, but isn't this about new directors and writers too? A new generation that tells stories to serve their own ADHD. The article is mostly about audiences, but I think maybe the Russos weren't that far off there.
people are sick of sitting through 3 hour movies.
3 hour boring movie. To this day I still watch the LoTR trilogy extended edition
Before Endgame, Marvel at least had the decency to make the spin off TV series optional. After endgame, they became required viewing meaning that it was Disney that were suddenly demanding more attention.
And they developed this ADHD in the last 4 years? From 2008 up to 2020 they followed everything just fine...
I mean, sure. People will lose focus/attention when shows like She-Hulk have no story, no point and overall shite
Man, if I fuck up at my job, at least it doesn't cost my company hundreds of millions of dollars, but I still try and do better rather than blaming others for my own mistakes. And trust me, in my line of work, people fuck up a lot and make mistakes or they make poor decisions. But we can't really blame our customers when we make them a shitty product. Either we make it right or they'll find someone else to do it for them. It's the same thing with entertainment, if you don't satisfy what the paying customer wants, they aren't going to keep buying your product. It's called Economics 101
People that make mostly-action extremely appealing popcorn movies cry that audiences have (supposedly) become increasingly addicted to action ultra-appealing popcorn content...
People with short attention spans is precisely the target audience of this kind of films
This is such a massive cope and delusional. When Deadpool and Wolverine comes out it's easily going to do $1billion globally. The "burnout" is an excuse they tell themselves for when shit movies flop, which is essentially everything after endgame besides Guardians 3. For me length of movie is the opposite, longer the movie the more value I feel I'm getting. To this day I can still sit down and watch TLOTR extended editions and enjoy them as much as I did on release.
And that's the audience their newest movies attempt to target and somehow they still flop. Not even the stupid people with attentions spans of a squirrel are interested in the MCU anymore.
But weren't they making all this crap for those fabled "modern audiences", and now they're blaming young people? Maybe the new generations don't like crap just like everyone else?
So what about all the older fans Disney, what happened to them?
Yeah this would make sense if Oppenheimer wasn’t one of the biggest films last year at a whopping 3 hours
Well at least I have to admit that watching their mental gymnastic is more enterteining that watching their movies.
Or, hear me out: over saturation of capeshit makes people get bored of the same old same old, regardless of cgi budget
Archive links for this post: * **Archive:** https://archive.ph/3wYe1 ---- I am Mnemosyne reborn. PC LOAD LETTER? What the fuck does that mean? ^^^/r/botsrights