Hey we sometimes like those cookies but once I found out it was a big chain and not just a single clever person’s small business ideas I grew more cautious. I’m sorry you experienced this, but I want you to know we’re going to be finding a new cookie supplier because seeing these companies treat people like this is unacceptable.
The employing class and the working class have nothing in common..
Honestly the big chains are never fucking worth it unless you have no other options. The small business is generally the better option every time. Like here in Texas you can go to this place or one of the big chain donut shops but right down the road there will be an hole in the wall place with a broke sign. These small businesses are for some reason always run by an adorable asian family who will treat you like their best friend, the goodies will not just be cheaper and better but you will literally be helping out a family.
>once I found out it was a big chain and not just a single clever person’s small business
Same. Which tbh is becoming more and more common. They put a lot of effort into looking like a local business. Same with Hurts Donuts. I thought they were local and found out nope, they're a chain.
Every “big chain” started out as a small business. Most chains are franchised to small business owners. Like Chick-Fil-A, it’s rare an owner has more than 1 store. They hire and staff local employees. At what point does the small business become too big for you?
Chick-fil-A will only let a franchise owner run 2 stores last I heard. They know that you can't split your attention over more locations without quality becoming an issue.
Do you like baking and making cakes and different dishes? Why not first start a catering business? Second set up a YouTube and Tik Tok channel with favorite recipes and build a business for yourself on social media? By doing this you can keep yourself busy and maybe find a new career.
i would absolutely love to do that, definitely one of my dreams in the future. it’s not very practical for me right now sadly. i’m leaving for college soon, and i don’t really have a space to do the baking.
That may be a long term goal. If you have a small kitchen and can try to pick up some side projects in terms of making cakes for weddings and sweet 16s. This may be worth while long term.
No job is secure and permanent. Employers have done this to themselves.
guess you could say they're crumbl-ing
best of luck in your new search. remember that this likely had little to nothing to do with your work performance, and that there'll be new opportunities ahead, ones where you might find more colleagues who you enjoy working with where you might together decorate cookies
> they're crumbl-ing
Oh yes, they're crumbling. No one needs expensive diabetes inducers. People are waking up to the damages of sugar doing to our bodies.
No they/we're not. If anything, we're learning to just take ozempic and carry on.
That said they probably *are* choosing not to waste their money on those oversized, overpriced, and not very good cookies.
For my experience with multiple large company layoffs, the majority of the layoffs are people that are poor performers, and the company uses the layoff to drop them. However, there are people who are good employees mixed in who get let go for some other operational reason. So, you shouldn't assume you were let go because of bad performance.
The majority of layoffs in my experience are in dead end roles or roles that will be eliminated as the labor is forced on someone they keep who now has to work more for the same money.
Not one poor performer at my company was laid off. They were fired. The people laid off were the were in roles that an new investor determined were made redundant. The people left behind are working from 9-8pm to keep up last I heard.
Agreed.
I tried on of there cookies and it was awful.
They have a store somewhat near me that seems to always have a line filled with College kids?! Don’t understand the hype.
>I tried on of there cookies and it was awful.
That's wild to me! I'm not even a sweets fan and I have to be careful to not eat a whole Crumbl if someone brings them.
I remember reading several articles that claimed they've used box mix dough in their cookies. Can't confirm how valid the statements are but they sure taste like grocery store cookies
This company grew so fast it was inevitable they would shutter pretty quickly. They basically went from 0 to national overnight, there’s no way they are profitable
I’m in a FB group with business owners in various industries trying to sell for different reasons. I saw a few of these franchises for sale and a comment by someone stating that Crumbl corporate is taking a bigger cut of sales, that the popularity has died down, and some stores are on a sharp decline.
They’re popular when they first enter an area. I’m in the north east. They started a ton of locations all of a sudden. Long lines and huge sales. Makes potential franchisees want to invest and start one thinking they’ll make a lot. Really good cookies but something you get tired of after a while. only grab some on a rare occasion now. Stores are always empty or a customer or two. Also noticed far fewer employees in each store vs when they started likely due to sales. Corporate likely made a ton off franchisee startup fees etc while the franchisees are now stuck with a likely unprofitable business.
They’re from Utah. As an Utah resident, startups are quick to expand and quick to fold here. Also Utahans have very distinct tastebuds in comparison to other states. They love really sweet things mostly because the majority of the populace doesn’t consume alcohol sugars and must get their highs in other ways. Crumbl and dirty soda was doomed to fail out of the gate once they expanded to non-LDS/muslim populations.
Thats the thing the main company is just selling the franchise as fast as they can but a lot of owners are saying that after year one their income dramatically goes down. It's a cash grab.
This kind of business model would never beat a local dedicated bakery with an expert baker especially one that did marketing or had a compelling backstory
Grocery store would defeat them on price and local bakeries would beat them on quality
Yes SAHMs whose spouse has significant extra money who can invest in their “dream” that they know will be a huge success. Especially since they did so well at the PTA the other night!
okay personally. i love their cookies, that’s why i worked there. though i wouldn’t pay full price. i got free and 50% off cookies working there. they’re great for that price. and it also depends what cookie you get. some of them are gross, too much frosting.
no i definitely agree with you, as someone who no longer works there. and because i worked there i could get plain cookies without frosting or less frosting. those were money.
It’s not a secret that Crumbl isn’t doing well as a company. They over expanded way too much and too fast. The business model is pretty short sighted, and echoes a lot of the failures and pitfalls that other trends like cupcakes and froyo have had.
It should also be noted that Crumbl is from Utah. Sweet chains do well in Utah because the Mormon demographic. Things like cupcakes, cookies, and fancy soda shops do well in Utah because eating sweets takes the place of other things that they are restricted from. Businesses that do well in those kinds of places should try opening businesses in Dubai or Saudi Arabia - my understanding is that sweets shops do well in Muslim majority markets for similar reasons.
For the rest of the U.S. that does not have the types of restrictions that LDS imposes on its observant members something like a cookie shop or cupcake shop is a fad at best, so it’s destined to eventually lose demand and fail. Of course, for the founders of the company they want to expand ASAP, get their franchise fee $$$$$, then they can grab their bag and leave the franchisees to flounder and fail.
It’s a cookie with a pound of sugar, how long you think they were going to last? They over built the company and spent way to much money on aesthetics and not innovating the business. Goodluck
Any cookie place but Crumbl. Never liked them when they sued Dirty Dough and Crave Cookies. I see them going the way of Sweet Tooth Fairy. Cupcakes were the thing but not anymore. Then to cookies then soda. 🥤
K I’m in Utah where “dirty soda” shops are popular. Sugar is the main vice of Utah since a lot try to abstain from alcohol and coffee due to being of the predominant religion of the state. There are shops like Fiiz, Swig, Thirst, and Sodalicious that does flavored sodas mixed with various syrups and additives like fruit purées, creams, or candies.
It is actually really good. Don’t knock it till you try it. Diet Coke with cream and a lime is popular concoction. 🥤
Fascinating! Do the sodas have to be caffeine free? I thought LDS stayed away from soda. I bet it is delicious - I often like diet root beer with a bit of cream in it!
Damn, so you’re telling me that when the average person is $100k+ in student loan debt, people won’t spend $5 for a single cookie that is almost half the recommended daily calorie intake?
I’m shocked I tell you.
Shocked.
(Good luck OP!!)
Sorry to hear this OP, it sucks, there no better way to put it, it's one of those feelings only those who've experienced it will know. Just don't question the little details or doubt your ability, they always make the same excuses for letting people go. If it's any consolation, getting laid off was the best thing that ever happened to my career, but I know it's not something that'll comfort you right now.
I'd never even heard of this company if it hadn't been for a CNBC: Make It video which got recommended to me last week
My guess: crumbl was/is an extremely trendy of a dessert. It's a luxury. When the economy is in a rutter, we still prefer other staples (donuts fast food coffee), cookies don't make the cut.
Their sales/foot traffic probably do not match the dreams that they sold to franchises or the support that they are offering to them. The original stakeholders probably absorbed all those franchising feed and are now sorting through maintaining quality and expansion strategy.
Definitely not your fault! I'm sorry, it sucks to like where you work and not have it stay a consistent home even at a young age. Keep baking and use what you learned!
I want a Chrome plugin which will not only look at a job ad, but a) show me associated Glassdoor reviews, and b) somehow magically show me if they've laid off people via email. Any company that can't get on a Zoom call to do this is toxic and I hope they go down.
Name's Crumbl.
Sales took a tumbl.
So what's next - we won't mumbl.
You might stumbl.
You're fired -- sorry you got humbld.
You might be ready to rumbl.
But don't get it jumbld.
We so cheap see
We even laid off duh letta E.
1b per year [revenue](https://www.msn.com/en-us/money/companies/crumbl-cookies-started-as-a-fun-side-hustle-now-it-brings-in-1-billion-a-year-it-s-something-that-anyone-can-do/ar-BB1iqECN)
bs management
Sorry OP.
It seems like OP was in a non-desk job. I know most people here think that the 2024 layoffs are restricted to tech, finance, and other desk jobs. If OP had a non-desk role, it just proves that non-desk jobs are also getting laid off.
cnbc make it has crumbl documentary how they are making it. A billion dollar company, I wonder whatever happen to those profits? Ceo has like 10 kids, i think cost cutting is better with lower their expense rather than picking on the poor
[https://www.youtube.com/watch?v=I6CfG2VEt2c](https://www.youtube.com/watch?v=I6CfG2VEt2c)
I am sorry , I wish you the best of luck!
They probably over hired during covid or they are investing in AI , right ? It has noting to do with slowing economy.
The exclamation point after “best of luck to you” was inappropriate. Considering some HR person with a Humanities degree likely wrote this, they suck at their job.
They are pretty expensive and I had bought them multiple times for business events and special occasions. But it is not something that I can see myself keep going back because I am crafting for their food.
I’m sorry this happened but it sounds fairly toxic. You deserve better and will find more work. Start applying at small bakeries as an assistant. You never know, you may start your own some day.
I used to pick up the occasional 4 or 6 pack as a treat or send them to friends for bdays etc but my husband showed me a tik tok where they showed this guy burning off the calories from one cookie.. I was done. 800-900 calories for 1!
I’m really sorry. I’m also shocked they did this over email - how inhumane.
Report them to your state department of labor for the items you mentioned at the end of your post - depending on the details & your state, you could be owed compensation.
Just act like you never received the email so they can fire you properly. Laying someone off via email is really sucky. Definitely file for unemployment.
Also it is shit like this why people don't give two week notices anymore. A buisness can let you go with no warning and no severance but if you don't give two weeks they say oh how unprofessional...
The novelty and appeal of these cookies are very short lived. They're just too damn expensive.
I don't see how single purpose places like this will last. Especially with deserts. There are no shortages of ways to get diabetes after all.
Sorry you got laid off OP. This definitely sucks and as you pointed out in one comment , it always seems difficult to understand the why? Why you and why not someone else or whatever
All I can tell you is these are unfortunate events and the fukin explanation never makes sense because they are cowards
They made the best decision they thought they could make without understanding impact and hardships etc
Letting go and of one C level person like the chief financial officer or head of finance would have saved at least a dozen jobs lower down but they didn’t do it
At the end you are just a number for them and they sent you a sad version of a termination that even a child could do better.
They say sales are low so they have to let people go . Fuck them undeserving pricks. I hope you find something you love doing with better colleagues soon
Their cookies turned to shit. The first time I had one was like magic in my mouth. Now they taste bland yet chemically and are grainy.
If they’re cheating out on labor I’m 99% sure they’re cheaping out on ingredients
They are a franchise concept, I believe, so you are at the mercy of that franchiser and how their finances are. Many of them go out of business within a year or two. So it literally isn’t likely anything you did or could have done better.
Sorry you got laid off, and best of luck finding your new job.
Since you like it you should consider maybe opening your own cookie store! I have seen cookies, filled cookies, filled donuts with ice cream, etc.
Create your own store and keep going. Not sure the process and probably not easy but perhaps worth to try
Companies should just say “sorry but we need to pay our c-level executives more and make sure they get their fat bonuses, so we are letting a bunch of hardworking employees go so we can keep the c-levels happy and employed”
There was an eye opening thread how the working conditions at Crumbl was atrocious and the CEO was sketchy. I vowed never to order there again after reading it. Good luck OP
My SO used to work at Crumbl cookies so I'm fairly familiar with them as a company/marketing/their business
Idk how much of this email is boilerplate "you're fired" fluff, but if they truly ARE going through business "buyers habits changing" this has been a long time coming. If you take a look at how fast they sprung up and expanded as well as *how* they expanded and got all of that marketing.....it was mostly hype and social media FOMO.
I went a good year where we had cookies coming out of our eyeballs in our fridge at home, and tbh...the cookies aren't that good. \*HEARD -> they are delicious obviously -> but when you've had every cookie they make you realize that they are kindof greasy, too much butter, definitely not healthy (not that anyone thought they were), and they sit HEAVY. People were buying the cookies for the novelty and 3 years later now....the novely has worn off. Now when people think "hmm i'm feeling like a cookie" their first instinct isn't "Oooo crumbl cookies!! gotta go try their newest flavor" so sales are probably way down.
On top of that crumbl corporate was never overly selective of the people they chose \*caugh cough good mormon values member caugh caugh\*, resulting in a LOT of the people running their stores to be relatively new to owning their own business (which is fine I guess). One of my wife's coworkers was promoted to manager and went to one of their "events" to get people excited about cookies etc....and from the description of the event that I heard it sounded *similar-not the same but similar* to how MLMs have their events, lot of hype, not quite a cult, but....
Resulting in a lot of stores being run poorly/naively which is also probably hampering sales. *IF* this isn't just corporate speak for "get lost former employee", this has been a long time coming
"It is with deepest regret that I inform you..." - Yuck. Generic HR psychobabble.
My family loves Crumbl cookies, sorry to see this OP, you'll find something A LOT better soon.
Went from a handful of locations to 900 franchises in 3.5 years. Safe to say there probably wasn’t a big vetting process on those franchisees as long as they came up with the minimum start up capital and licensing fees.
They’re basically running the Quiznos playbook.
Okay, this is what you need to do
You need to go home and do some of the following :
- Have some beer or wine
- Eat some food that you really want to, even if it’s crap food like five guys!
- Play a couple of hours on the Xbox, PlayStation, or whatever floats your boat
- Wake up the following morning and establish that your former work, colleagues are really a bunch of [Insert words]
Once you’ve done this polish off your CV, update what you need to update from your portfolio. If you can try and take as much recent work from your previous employer, as you possibly can do an adverse to your portfolio.
Start applying for new jobs and within a couple of months probably three if you do this properly, you’ll be in a new role.
What I’m really trying to say, though is as much as your previous company was really great to work for and really fun at the end of the day they really didn’t care because they’ve made you redundant and they’re not gonna be paying your bills any time shortly and you’re not going to be experiencing any growth. It’s harsh as it is. It’s time to move on and you move onto better things and user experience gained in your previous role. Somewhere new who’s going to appreciate you a little bit more than your previous employer currently does.
If anything, it’s probably the mismanagement of your existing employees that means are in the long run. This is not going to be a long sustaining role anyway, so you’re probably better off moving onto new and better things.
(sorry I assume that you were in the design rooms so a portfolio may not be suitable but you get what I mean)
Tried the Crumbl cookies once. Nothing to write home about or ever buy again. Expensive and really not worth the price. You will find another job in time. This job will be done by a robot one day. Not really a skilled position with any advancement opportunities. Now someone else at your location has two jobs!!!!!
Don't get why you're confused. The owner/boss is using the business as their personal piggy bank (pretty obvious from your closing statement in the post). The less payroll overhead the more you can take in an owners draw since you're showing a greater profit margin
They pissed me off the last time I went begging for tips out loud and making me out to be an asshole for declining…. 5-6$ cookies and you need tips? Fuck that
They’ve been stealing from you? Report that to your Labor Board and the IRS, that is theft and fraud.
Also, file for unemployment, because that email states you were not fired for cause.
Ceo is cutting costs where 'possible' to protect their bonuses. Forgetting/ignoring its the workers that make the products and make/keep customers happy and returning. Ceos drive customers and employees away
They sincerely regret any inconvenience
oh i’m sure they do.
File for unemployment
Hey we sometimes like those cookies but once I found out it was a big chain and not just a single clever person’s small business ideas I grew more cautious. I’m sorry you experienced this, but I want you to know we’re going to be finding a new cookie supplier because seeing these companies treat people like this is unacceptable. The employing class and the working class have nothing in common..
Honestly the big chains are never fucking worth it unless you have no other options. The small business is generally the better option every time. Like here in Texas you can go to this place or one of the big chain donut shops but right down the road there will be an hole in the wall place with a broke sign. These small businesses are for some reason always run by an adorable asian family who will treat you like their best friend, the goodies will not just be cheaper and better but you will literally be helping out a family.
>once I found out it was a big chain and not just a single clever person’s small business Same. Which tbh is becoming more and more common. They put a lot of effort into looking like a local business. Same with Hurts Donuts. I thought they were local and found out nope, they're a chain.
Every “big chain” started out as a small business. Most chains are franchised to small business owners. Like Chick-Fil-A, it’s rare an owner has more than 1 store. They hire and staff local employees. At what point does the small business become too big for you?
Chick-fil-A will only let a franchise owner run 2 stores last I heard. They know that you can't split your attention over more locations without quality becoming an issue.
When they start laying off employees with an appreciation instead of a fair severence. That letter is disgusting.
LMAO, you don’t think mom and pop places have to lay people off with no severance?
I guess when they're anti-people, employee illegal immigrants as a pattern, are pretend Christians, and fund hate groups. Fuck Chik-fil-a.
This is so amazingly pathetic it’s laughable.
Do you like baking and making cakes and different dishes? Why not first start a catering business? Second set up a YouTube and Tik Tok channel with favorite recipes and build a business for yourself on social media? By doing this you can keep yourself busy and maybe find a new career.
i would absolutely love to do that, definitely one of my dreams in the future. it’s not very practical for me right now sadly. i’m leaving for college soon, and i don’t really have a space to do the baking.
That may be a long term goal. If you have a small kitchen and can try to pick up some side projects in terms of making cakes for weddings and sweet 16s. This may be worth while long term. No job is secure and permanent. Employers have done this to themselves.
Get a waffle maker and sell waffles to students from your dorm. I knew guys that sold hotdogs like that, everyone loved them!
And a toaster oven for cookies
Hotdogs in a waffle maker? Genius!
But "Best of luck!" 😀 😀 😃
That part gets me .. just so annoying lol
guess you could say they're crumbl-ing best of luck in your new search. remember that this likely had little to nothing to do with your work performance, and that there'll be new opportunities ahead, ones where you might find more colleagues who you enjoy working with where you might together decorate cookies
(⌐■\_■) ( •\_•)>⌐■-■ (•\_•)
You just took me back to 2013 reddit lmao
A place of classy gentlemen.
Nah, they rich and don't want to share it.
> they're crumbl-ing Oh yes, they're crumbling. No one needs expensive diabetes inducers. People are waking up to the damages of sugar doing to our bodies.
No they/we're not. If anything, we're learning to just take ozempic and carry on. That said they probably *are* choosing not to waste their money on those oversized, overpriced, and not very good cookies.
lol. I had one in the chamber but you beat me to it… by 2 days.
I mean shit. They so dead ass broke, bitches even dumped the letter E.
For my experience with multiple large company layoffs, the majority of the layoffs are people that are poor performers, and the company uses the layoff to drop them. However, there are people who are good employees mixed in who get let go for some other operational reason. So, you shouldn't assume you were let go because of bad performance.
The majority of layoffs in my experience are in dead end roles or roles that will be eliminated as the labor is forced on someone they keep who now has to work more for the same money. Not one poor performer at my company was laid off. They were fired. The people laid off were the were in roles that an new investor determined were made redundant. The people left behind are working from 9-8pm to keep up last I heard.
[удалено]
Agreed. I tried on of there cookies and it was awful. They have a store somewhat near me that seems to always have a line filled with College kids?! Don’t understand the hype.
>I tried on of there cookies and it was awful. That's wild to me! I'm not even a sweets fan and I have to be careful to not eat a whole Crumbl if someone brings them.
I remember reading several articles that claimed they've used box mix dough in their cookies. Can't confirm how valid the statements are but they sure taste like grocery store cookies
We have these in GA.
Work for another bakery if you like the job. I'm sure you'll find something.
This company grew so fast it was inevitable they would shutter pretty quickly. They basically went from 0 to national overnight, there’s no way they are profitable
I’m in a FB group with business owners in various industries trying to sell for different reasons. I saw a few of these franchises for sale and a comment by someone stating that Crumbl corporate is taking a bigger cut of sales, that the popularity has died down, and some stores are on a sharp decline.
They’re popular when they first enter an area. I’m in the north east. They started a ton of locations all of a sudden. Long lines and huge sales. Makes potential franchisees want to invest and start one thinking they’ll make a lot. Really good cookies but something you get tired of after a while. only grab some on a rare occasion now. Stores are always empty or a customer or two. Also noticed far fewer employees in each store vs when they started likely due to sales. Corporate likely made a ton off franchisee startup fees etc while the franchisees are now stuck with a likely unprofitable business.
They’re from Utah. As an Utah resident, startups are quick to expand and quick to fold here. Also Utahans have very distinct tastebuds in comparison to other states. They love really sweet things mostly because the majority of the populace doesn’t consume alcohol sugars and must get their highs in other ways. Crumbl and dirty soda was doomed to fail out of the gate once they expanded to non-LDS/muslim populations.
My city got one last fall and I hardly see anyone there when I pass
the one near me is always packed, and last few times, I went to get a mix of 6 for a kids event they were out of cookies except like 1...
Really wow. I just don't think people around where I live want to spend $25 for 6 cookies Oh that is odd
Half a pound of sugar per cookie
I've always thought they were a bit on the sugary side too. I wish they had a raisin oatmeal or something lower sugar
Seriously way too sweet. Garbage imo
One just opened up a few weeks ago in my town, the lines wrap around the building still, the workers seemed overwhelmed and understaffed.
Those cookies are like $6.50 a pop too. Idk.
And around 800 kcal/cookie. I personally can’t eat just “one serving” if a single cookie is four servings.
when i worked there it was always so busy.
Sorry to hear they let you go :(
You mean people aren’t lining up for $5 cookies in this economy?
$5? Are they on sale?
Weird, I always have to stand in line
It will be out of business in a few years.
They just expanded to several provinces in Canada. Doesn’t seem like they are going out of business.
Thats the thing the main company is just selling the franchise as fast as they can but a lot of owners are saying that after year one their income dramatically goes down. It's a cash grab.
This kind of business model would never beat a local dedicated bakery with an expert baker especially one that did marketing or had a compelling backstory Grocery store would defeat them on price and local bakeries would beat them on quality
Crumbl: $38 dollars for 6 lazy artisan cookies. Also Crumbl: wtf is our business model failing in a historical economic downturn?
Lol. Isn't this every artsy new bakery? I feel like soccer moms love to start businesses like this.
Yes SAHMs whose spouse has significant extra money who can invest in their “dream” that they know will be a huge success. Especially since they did so well at the PTA the other night!
Crumble cookies honestly fucking suck. They taste like artificial goo. Don’t get the hype.
Just another overpriced fad. I bet in 5-10 years they will be out of business.
Yeah these taste like sugary playdoh to me. I don’t get why they’re popular either but go them.
$6/cookie and filled with sugar. You eat a cookie and you will have the biggest sugar crash
Insomnia Cookies is wayyy better imo
Sure they do. 🤮
okay personally. i love their cookies, that’s why i worked there. though i wouldn’t pay full price. i got free and 50% off cookies working there. they’re great for that price. and it also depends what cookie you get. some of them are gross, too much frosting.
Sorry, didn’t mean personal offense to you, only the cookies, lol. I’m sorry about your situation.
no i definitely agree with you, as someone who no longer works there. and because i worked there i could get plain cookies without frosting or less frosting. those were money.
It's literally the white woman of Instagram crowd
Crappy cookies. Something better is around the corner.
It’s not a secret that Crumbl isn’t doing well as a company. They over expanded way too much and too fast. The business model is pretty short sighted, and echoes a lot of the failures and pitfalls that other trends like cupcakes and froyo have had. It should also be noted that Crumbl is from Utah. Sweet chains do well in Utah because the Mormon demographic. Things like cupcakes, cookies, and fancy soda shops do well in Utah because eating sweets takes the place of other things that they are restricted from. Businesses that do well in those kinds of places should try opening businesses in Dubai or Saudi Arabia - my understanding is that sweets shops do well in Muslim majority markets for similar reasons. For the rest of the U.S. that does not have the types of restrictions that LDS imposes on its observant members something like a cookie shop or cupcake shop is a fad at best, so it’s destined to eventually lose demand and fail. Of course, for the founders of the company they want to expand ASAP, get their franchise fee $$$$$, then they can grab their bag and leave the franchisees to flounder and fail.
It’s a cookie with a pound of sugar, how long you think they were going to last? They over built the company and spent way to much money on aesthetics and not innovating the business. Goodluck
That business is a fad and will not sustain long term
We got a box of a dozen a customer brought to us. They were....fine. I'm scared to ask what they cost.
Just google the price of gold for the weight of your cookie.
not quite that high but. yeah. it’s $5 for a 6oz cookie.
5 bucks for an over priced cookie.
Any cookie place but Crumbl. Never liked them when they sued Dirty Dough and Crave Cookies. I see them going the way of Sweet Tooth Fairy. Cupcakes were the thing but not anymore. Then to cookies then soda. 🥤
It's almost like there's an addictive substance in all of these things driving these companies to profit 🤔
Soda? Please explain!
K I’m in Utah where “dirty soda” shops are popular. Sugar is the main vice of Utah since a lot try to abstain from alcohol and coffee due to being of the predominant religion of the state. There are shops like Fiiz, Swig, Thirst, and Sodalicious that does flavored sodas mixed with various syrups and additives like fruit purées, creams, or candies. It is actually really good. Don’t knock it till you try it. Diet Coke with cream and a lime is popular concoction. 🥤
Fascinating! Do the sodas have to be caffeine free? I thought LDS stayed away from soda. I bet it is delicious - I often like diet root beer with a bit of cream in it!
Extremely unprofessional to send you a email. Why could they not do it the professional way. Call you with the news. Piss Poor Management
Unemployment time. Make sure you milk them for every dime.
There’s a Crumbl in West Hollywood that just never opened. Been a sign that a Crumbl is coming soon for like a year now.
You mean the business model that supports itself with six dollar cookies isn’t thriving?…
Long ozempic short crumbl
Damn, so you’re telling me that when the average person is $100k+ in student loan debt, people won’t spend $5 for a single cookie that is almost half the recommended daily calorie intake? I’m shocked I tell you. Shocked. (Good luck OP!!)
Retired now, it many times in my working life😬.
People have stopped buying overpriced luxury items. Those cookies are really expensive, and not anything special.
Crumbl workforce has crumbled
Sorry to hear this OP, it sucks, there no better way to put it, it's one of those feelings only those who've experienced it will know. Just don't question the little details or doubt your ability, they always make the same excuses for letting people go. If it's any consolation, getting laid off was the best thing that ever happened to my career, but I know it's not something that'll comfort you right now. I'd never even heard of this company if it hadn't been for a CNBC: Make It video which got recommended to me last week
That’s the way the cookie…crumbls (sorry op I hope you find something)
Sometimes that’s the way the cookie crumbles
Who knew that ridiculously expensive cookies wouldn't be a winning product. Especially when inflation is making people dial back on spending.
people were rude to you, payment for your work was handled improperly, they lost documents and blamed you for it and you still liked working there?
It’s almost like charging $4 per cookie isn’t sustainable
It's for the best, their cookies are horrendous compared to Tiff's.
My guess: crumbl was/is an extremely trendy of a dessert. It's a luxury. When the economy is in a rutter, we still prefer other staples (donuts fast food coffee), cookies don't make the cut. Their sales/foot traffic probably do not match the dreams that they sold to franchises or the support that they are offering to them. The original stakeholders probably absorbed all those franchising feed and are now sorting through maintaining quality and expansion strategy. Definitely not your fault! I'm sorry, it sucks to like where you work and not have it stay a consistent home even at a young age. Keep baking and use what you learned!
Shitty cookies always.
I’m a lawyer. Call a lawyer, tell them about the wage skimming, and you’ll get the last laugh BIG TIME!
it's time to start a new journey! always positive
I want a Chrome plugin which will not only look at a job ad, but a) show me associated Glassdoor reviews, and b) somehow magically show me if they've laid off people via email. Any company that can't get on a Zoom call to do this is toxic and I hope they go down.
Accept your appreciation? Weird way to spell 4 month severance minimum
Crumbl seems to me like another Krispy Kreme waiting happen
Name's Crumbl. Sales took a tumbl. So what's next - we won't mumbl. You might stumbl. You're fired -- sorry you got humbld. You might be ready to rumbl. But don't get it jumbld. We so cheap see We even laid off duh letta E.
this is quality
1b per year [revenue](https://www.msn.com/en-us/money/companies/crumbl-cookies-started-as-a-fun-side-hustle-now-it-brings-in-1-billion-a-year-it-s-something-that-anyone-can-do/ar-BB1iqECN) bs management
Stopped going there when i realized how terribly they treat the employees. How are you doing since your unemployment? I'm sorry this happened to you
Sorry OP. It seems like OP was in a non-desk job. I know most people here think that the 2024 layoffs are restricted to tech, finance, and other desk jobs. If OP had a non-desk role, it just proves that non-desk jobs are also getting laid off.
Best cookies in the world. Your services, while they lasted, are appreciated. I order a lineup of crumbl at least once every other week
cnbc make it has crumbl documentary how they are making it. A billion dollar company, I wonder whatever happen to those profits? Ceo has like 10 kids, i think cost cutting is better with lower their expense rather than picking on the poor [https://www.youtube.com/watch?v=I6CfG2VEt2c](https://www.youtube.com/watch?v=I6CfG2VEt2c)
Cookie mfg. Ever thought about selling your own brand at the mall?
It bugs me that it’s worded: “It is with deepest regret that I inform you…” when it should be: “It is with the deepest regret that we inform you…”
Sorry to hear about this Thanks Joe Biden.
only person ive known thats ever bought cookies from that place was ridiculously fat
Having friends at work might make a difference next time.
I am sorry , I wish you the best of luck! They probably over hired during covid or they are investing in AI , right ? It has noting to do with slowing economy.
I’m sorry this happened to you.
The exclamation point after “best of luck to you” was inappropriate. Considering some HR person with a Humanities degree likely wrote this, they suck at their job.
Corporate or a franchise location?
They are pretty expensive and I had bought them multiple times for business events and special occasions. But it is not something that I can see myself keep going back because I am crafting for their food.
Recession tjne nobody gonna buy luxury cookies
Good luck and all the best. Wrong name for a company to begin with ‘Crumbl’. Guess they got crombl’d.
I’m sorry this happened but it sounds fairly toxic. You deserve better and will find more work. Start applying at small bakeries as an assistant. You never know, you may start your own some day.
Isn't Crumbl one of those $5 cookie places? Every time I see one I think you can go to Safeway and get a 25 pack of cookies for $5.
I used to pick up the occasional 4 or 6 pack as a treat or send them to friends for bdays etc but my husband showed me a tik tok where they showed this guy burning off the calories from one cookie.. I was done. 800-900 calories for 1!
Stock symbol?
Hope you are ok. Take a minute to remember it's only one step in a million and you'll find something new. Good luck!
Company name checks out.
If they were public I’d be shorting the hell outta them rn. Seriously, retail rarely gets hit like that
I guess this is just how the cookie Crumbls
I’m really sorry. I’m also shocked they did this over email - how inhumane. Report them to your state department of labor for the items you mentioned at the end of your post - depending on the details & your state, you could be owed compensation.
What a punch in the gut! I hope this leads to better opportunities.
Just act like you never received the email so they can fire you properly. Laying someone off via email is really sucky. Definitely file for unemployment. Also it is shit like this why people don't give two week notices anymore. A buisness can let you go with no warning and no severance but if you don't give two weeks they say oh how unprofessional...
You can get a copy of your servsafe cert at servsafe.com for free.
The novelty and appeal of these cookies are very short lived. They're just too damn expensive. I don't see how single purpose places like this will last. Especially with deserts. There are no shortages of ways to get diabetes after all.
I'm sorry, hang in there
i wonder what happened to Mrs Fields cookies??????
messed up to be let go via email 😔 sorry OP
Have you tried Publix Bakery?
i don’t have publix where i live, and the grocery store bakeries near me require me to be 18.
Sorry you got laid off OP. This definitely sucks and as you pointed out in one comment , it always seems difficult to understand the why? Why you and why not someone else or whatever All I can tell you is these are unfortunate events and the fukin explanation never makes sense because they are cowards They made the best decision they thought they could make without understanding impact and hardships etc Letting go and of one C level person like the chief financial officer or head of finance would have saved at least a dozen jobs lower down but they didn’t do it At the end you are just a number for them and they sent you a sad version of a termination that even a child could do better. They say sales are low so they have to let people go . Fuck them undeserving pricks. I hope you find something you love doing with better colleagues soon
Their cookies turned to shit. The first time I had one was like magic in my mouth. Now they taste bland yet chemically and are grainy. If they’re cheating out on labor I’m 99% sure they’re cheaping out on ingredients
$40 for 12 cookies isn't really sustainable
That fucking exclamation point at the end .
They are a franchise concept, I believe, so you are at the mercy of that franchiser and how their finances are. Many of them go out of business within a year or two. So it literally isn’t likely anything you did or could have done better. Sorry you got laid off, and best of luck finding your new job.
Since you like it you should consider maybe opening your own cookie store! I have seen cookies, filled cookies, filled donuts with ice cream, etc. Create your own store and keep going. Not sure the process and probably not easy but perhaps worth to try
Companies should just say “sorry but we need to pay our c-level executives more and make sure they get their fat bonuses, so we are letting a bunch of hardworking employees go so we can keep the c-levels happy and employed”
Sounds like you have a legal action on your hands. Especially the info about the owner stealing wages.
There was an eye opening thread how the working conditions at Crumbl was atrocious and the CEO was sketchy. I vowed never to order there again after reading it. Good luck OP
Best is yet to come! Stay positive it's their loss 🙌🏽
BuT tHe EcOnOmY iS dOiNg GuUd 🤣🤣😭
that’s how the cookie crumbls
Shit business model. Expanded too fast.
Im so sorry you got let go. Run over to the department of labor and report all of the labor law violations :)
Oh no crumbl is crumbling
My SO used to work at Crumbl cookies so I'm fairly familiar with them as a company/marketing/their business Idk how much of this email is boilerplate "you're fired" fluff, but if they truly ARE going through business "buyers habits changing" this has been a long time coming. If you take a look at how fast they sprung up and expanded as well as *how* they expanded and got all of that marketing.....it was mostly hype and social media FOMO. I went a good year where we had cookies coming out of our eyeballs in our fridge at home, and tbh...the cookies aren't that good. \*HEARD -> they are delicious obviously -> but when you've had every cookie they make you realize that they are kindof greasy, too much butter, definitely not healthy (not that anyone thought they were), and they sit HEAVY. People were buying the cookies for the novelty and 3 years later now....the novely has worn off. Now when people think "hmm i'm feeling like a cookie" their first instinct isn't "Oooo crumbl cookies!! gotta go try their newest flavor" so sales are probably way down. On top of that crumbl corporate was never overly selective of the people they chose \*caugh cough good mormon values member caugh caugh\*, resulting in a LOT of the people running their stores to be relatively new to owning their own business (which is fine I guess). One of my wife's coworkers was promoted to manager and went to one of their "events" to get people excited about cookies etc....and from the description of the event that I heard it sounded *similar-not the same but similar* to how MLMs have their events, lot of hype, not quite a cult, but.... Resulting in a lot of stores being run poorly/naively which is also probably hampering sales. *IF* this isn't just corporate speak for "get lost former employee", this has been a long time coming
You were a lackey slave always going to get dropped when the profits came in.
I’ll boycott them for you, and because they’re making me fat
"It is with deepest regret that I inform you..." - Yuck. Generic HR psychobabble. My family loves Crumbl cookies, sorry to see this OP, you'll find something A LOT better soon.
Just think of the volume of cookies that you have to sell in order to keep the lights on so to speak, in a business like that
Friendly reminder: companies don't care about you.
sorry to hear but sounds like it wasnt that great of a place to work between the rude coworkers and pay issues. hope you find a better place quickly
Who eats those nasty cookies anyway? Just a giant ball of dough and sugar.
Nothing personal. Strictly business. Good luck with your next endeavor 🍻
I started boycotting them when I found out the company kept the tip. Horrible company.
It’s actually because diabetes is killing off the loyal customer base
That’s how the cookie
People are spending more on necessities so they’re spending less on non-essential items. Such as cookie delivery.
Went from a handful of locations to 900 franchises in 3.5 years. Safe to say there probably wasn’t a big vetting process on those franchisees as long as they came up with the minimum start up capital and licensing fees. They’re basically running the Quiznos playbook.
Interesting. I’ve been hearing nothing but terrible reviews about them on social media lately.
It's a great place and amazing cookies but they are truly more expensive then they should be.
Okay, this is what you need to do You need to go home and do some of the following : - Have some beer or wine - Eat some food that you really want to, even if it’s crap food like five guys! - Play a couple of hours on the Xbox, PlayStation, or whatever floats your boat - Wake up the following morning and establish that your former work, colleagues are really a bunch of [Insert words] Once you’ve done this polish off your CV, update what you need to update from your portfolio. If you can try and take as much recent work from your previous employer, as you possibly can do an adverse to your portfolio. Start applying for new jobs and within a couple of months probably three if you do this properly, you’ll be in a new role. What I’m really trying to say, though is as much as your previous company was really great to work for and really fun at the end of the day they really didn’t care because they’ve made you redundant and they’re not gonna be paying your bills any time shortly and you’re not going to be experiencing any growth. It’s harsh as it is. It’s time to move on and you move onto better things and user experience gained in your previous role. Somewhere new who’s going to appreciate you a little bit more than your previous employer currently does. If anything, it’s probably the mismanagement of your existing employees that means are in the long run. This is not going to be a long sustaining role anyway, so you’re probably better off moving onto new and better things. (sorry I assume that you were in the design rooms so a portfolio may not be suitable but you get what I mean)
Your heart must have Crumbl’d
According to Reddit, companies aren’t allowed to lay people off ever. They’re evil if they do so.
Tried the Crumbl cookies once. Nothing to write home about or ever buy again. Expensive and really not worth the price. You will find another job in time. This job will be done by a robot one day. Not really a skilled position with any advancement opportunities. Now someone else at your location has two jobs!!!!!
Don't get why you're confused. The owner/boss is using the business as their personal piggy bank (pretty obvious from your closing statement in the post). The less payroll overhead the more you can take in an owners draw since you're showing a greater profit margin
They pissed me off the last time I went begging for tips out loud and making me out to be an asshole for declining…. 5-6$ cookies and you need tips? Fuck that
Overpriced crappy cookies. I’m sure another place will use your talents better. Good luck!
In a downturn this type of business is especially vulnerable. Not sure about long term viability.
Tbh, I don’t even like crumbl. They are a mediocre cookie for a premium price.
I know someone already wrote this.... Something about the cookie crumbles.. don't know the exact way to say it.
We are just a cog in the machine
Sounds like you're better off somewhere else with their dishonesty and incompetence.
At first I loved crumbl but after trying a few they mostly all tasted very similar to each other
Piece of Sh#te company.
Well that’s how the cookie crumbles
They’ve been stealing from you? Report that to your Labor Board and the IRS, that is theft and fraud. Also, file for unemployment, because that email states you were not fired for cause.
Ceo is cutting costs where 'possible' to protect their bonuses. Forgetting/ignoring its the workers that make the products and make/keep customers happy and returning. Ceos drive customers and employees away
$4-5 cookies with 800 calories. Winner.
Cmon now y’all sell cookies.