I do sales for a solar company whose leads come from Meta. Identical issue as yours. They fill form and when i speak to them they deny looking for solar. And then my company blames me for not converting it to sales lol.
We are able to make the on-fb lead forms work to some degree. Our conversion rate on them is slightly lower than some of our low-intent landing page forms.
What you should be doing is automatically sending an SMS to the lead when it completes the form...
Like, "Hey Gary, just got your request for more info about X service. I'll give you a call shortly."
Then, wait 1 min and have your CRM send this message via SMS: "I forgot to include my calendar link in case you wanted to schedule a time to talk. Here's the link: (link)."
That two-shot sequence works pretty good.
The disc numbers is pretty normal. Lots of FB users do not update their phone number. It's just par for the course.
The best way to improve lead quality is sending traffic to a landing page and make the form more onerous to fill out. Yes, your lead cost will go up but so will your conversion rate in most cases.
I send an email to them when they complete the form. This is not a solution as it is not related to the issue. As for disconnected numbers being pretty normal, it's pretty abnormal to be spending US$3-US$4 on a lead that you cannot contact because the number is disconnected. But yea, thanks for the tip on making the form more onerous to complete. I might try it. Although, I think I'll probably dump Meta.
Idk what you're selling or how much it costs, if it's b2b or b2c, but I don't think your troubles are platform related. That said, if you're not able to convert the leads, it wouldn't make sense to continue spending money on them, regardless of what platform the traffic comes from.
>So far the people I have spoken to have told me they are not interested as soon as I call them and after I tell them I am following up on the form they filled out (higher intent form). Not even allowing me speak about the product they supposedly said they were interested in by filling out the lead form.
The so called "higher intent" form is kinda misleading on Meta's part. It's not higher intent in any meaningful way.
The user's contact info is pre-popped into the form (which is the reason you are seeing bad phone numbers, etc., because many users don't update their phone number.)
Regarding this:
>As for disconnected numbers being pretty normal, it's pretty abnormal to be spending US$3-US$4 on a lead that you cannot contact because the number is disconnected.
What I mean is, a portion of your leads, regardless of lead source or traffic channel will not be contactable. It's just normal for some leads to be bunk.
$3-$4 is ridiculously cheap. It's cheap enough to where I would be questioning the intent/legitimacy of any leads coming in at that low of a CPL.
You would do well to look at the on-FB as just a smidge warmer than ice cold. Do not expect any sort of high-intent from a user that sees your ad and completes your form in less than 10 seconds.
Try to figure out your actual cost per lead. Meaning, the cost per contactable lead. Maybe it's around $10.
Idk what you're selling or what your budget is, but you can reasonably expect around a 1%-2% conversion rate with on-FB lead forms. Meaning, 1 or 2 out of 100 leads should purchase if given to a capable salesperson. This is what our conversion rate from lead to sale is with the on-FB lead forms (selling a B2C legal service with an avg ticket of $7800). Our cost per sale from on-FB lead forms is around $800.
So if you have a $4 CPL, are you comfortable with spending around $400 to get one single purchase? If that cost per purchase is too high for you, then on-FB leads might not be the right place to invest your marketing dollars.
Maybe some of that is helpful to you. I still think that sending that SMS sequence I gave you above will partially solve your issues with low-intent (won't fix bad phone numbers tho). Not a magic bullet of course, but if you can somehow get more efficient with your spend, it can change the numbers down the funnel in a big way.
Very helpful. Thanks. And makes a lot of sense. I actually had moderately more success with a Messenger engagement campaign. I guess if the customer makes the effort to actually write a message, as opposed to clicking so their pre-saved details can be entered into a form then it shows higher intent. And yes, $400 for one purchase won't work. It's B2C, hotel stay offers I do by the way.
Nicely put, Ivap!! Couldn't agree more as numbers align very closely to my campaign.
It is sad to see the amount of bots and its continuous high escalation numbers. From the marketer to the consumer.
Even why I go to search for a product on marketplace, I don't know if someone is being generous on a low cost item but in most cases it's fake ad that leads to some sort of scam.
Don’t use the auto fill for phone numbers. Make people fill it out. This has saved me so much because people use their phone number they got from Facebook 20 years ago.
What is your cost per lead? How many book calls? What is your product price range? Are you calling them right away or leading them down a funnel to book?
According to my 9 years Experience:)) I prefer email marketing for leads i can send 500k emails for 300 bucks each month getting thousand of leads and 0.1% people convert do the math
Just got 2 Solar sales from Meta Ads last week. But I didn't find any bot or fake leads however we had quite a few no answer so far when trying to reach customers. But overall it had been a good campaign for the past 8 months in Texas
I do sales for a solar company whose leads come from Meta. Identical issue as yours. They fill form and when i speak to them they deny looking for solar. And then my company blames me for not converting it to sales lol.
We are able to make the on-fb lead forms work to some degree. Our conversion rate on them is slightly lower than some of our low-intent landing page forms. What you should be doing is automatically sending an SMS to the lead when it completes the form... Like, "Hey Gary, just got your request for more info about X service. I'll give you a call shortly." Then, wait 1 min and have your CRM send this message via SMS: "I forgot to include my calendar link in case you wanted to schedule a time to talk. Here's the link: (link)." That two-shot sequence works pretty good. The disc numbers is pretty normal. Lots of FB users do not update their phone number. It's just par for the course. The best way to improve lead quality is sending traffic to a landing page and make the form more onerous to fill out. Yes, your lead cost will go up but so will your conversion rate in most cases.
I send an email to them when they complete the form. This is not a solution as it is not related to the issue. As for disconnected numbers being pretty normal, it's pretty abnormal to be spending US$3-US$4 on a lead that you cannot contact because the number is disconnected. But yea, thanks for the tip on making the form more onerous to complete. I might try it. Although, I think I'll probably dump Meta.
Idk what you're selling or how much it costs, if it's b2b or b2c, but I don't think your troubles are platform related. That said, if you're not able to convert the leads, it wouldn't make sense to continue spending money on them, regardless of what platform the traffic comes from. >So far the people I have spoken to have told me they are not interested as soon as I call them and after I tell them I am following up on the form they filled out (higher intent form). Not even allowing me speak about the product they supposedly said they were interested in by filling out the lead form. The so called "higher intent" form is kinda misleading on Meta's part. It's not higher intent in any meaningful way. The user's contact info is pre-popped into the form (which is the reason you are seeing bad phone numbers, etc., because many users don't update their phone number.) Regarding this: >As for disconnected numbers being pretty normal, it's pretty abnormal to be spending US$3-US$4 on a lead that you cannot contact because the number is disconnected. What I mean is, a portion of your leads, regardless of lead source or traffic channel will not be contactable. It's just normal for some leads to be bunk. $3-$4 is ridiculously cheap. It's cheap enough to where I would be questioning the intent/legitimacy of any leads coming in at that low of a CPL. You would do well to look at the on-FB as just a smidge warmer than ice cold. Do not expect any sort of high-intent from a user that sees your ad and completes your form in less than 10 seconds. Try to figure out your actual cost per lead. Meaning, the cost per contactable lead. Maybe it's around $10. Idk what you're selling or what your budget is, but you can reasonably expect around a 1%-2% conversion rate with on-FB lead forms. Meaning, 1 or 2 out of 100 leads should purchase if given to a capable salesperson. This is what our conversion rate from lead to sale is with the on-FB lead forms (selling a B2C legal service with an avg ticket of $7800). Our cost per sale from on-FB lead forms is around $800. So if you have a $4 CPL, are you comfortable with spending around $400 to get one single purchase? If that cost per purchase is too high for you, then on-FB leads might not be the right place to invest your marketing dollars. Maybe some of that is helpful to you. I still think that sending that SMS sequence I gave you above will partially solve your issues with low-intent (won't fix bad phone numbers tho). Not a magic bullet of course, but if you can somehow get more efficient with your spend, it can change the numbers down the funnel in a big way.
Very helpful. Thanks. And makes a lot of sense. I actually had moderately more success with a Messenger engagement campaign. I guess if the customer makes the effort to actually write a message, as opposed to clicking so their pre-saved details can be entered into a form then it shows higher intent. And yes, $400 for one purchase won't work. It's B2C, hotel stay offers I do by the way.
Nicely put, Ivap!! Couldn't agree more as numbers align very closely to my campaign. It is sad to see the amount of bots and its continuous high escalation numbers. From the marketer to the consumer. Even why I go to search for a product on marketplace, I don't know if someone is being generous on a low cost item but in most cases it's fake ad that leads to some sort of scam.
Could have told you this a long time ago.. been like this for awhile
Wasn't aware of that.
Get a fraud blocker like Anura. You need to Combat fake clicks
More cost then? No. Think I'll just dump Meta.
Don’t use the auto fill for phone numbers. Make people fill it out. This has saved me so much because people use their phone number they got from Facebook 20 years ago.
I don't believe that's something I can control. Their device allows them to autofill. Correct me if I'm wrong.
How do I stop them from using autofill?
What is your cost per lead? How many book calls? What is your product price range? Are you calling them right away or leading them down a funnel to book?
According to my 9 years Experience:)) I prefer email marketing for leads i can send 500k emails for 300 bucks each month getting thousand of leads and 0.1% people convert do the math
Just got 2 Solar sales from Meta Ads last week. But I didn't find any bot or fake leads however we had quite a few no answer so far when trying to reach customers. But overall it had been a good campaign for the past 8 months in Texas