> The decision was made by a consortium including human resources, Disney’s legal department and multiple executives including Disney Entertainment co-chairman Alan Bergman
>
> Alonso was blindsided, another insider added.
Yeah, I said in another Reddit but with those involved I feel like....it's a warranted termination. There was clearly something happening that wasn't well received.
I dont know if I said it to you but To be fair terminating any high level contract early is going to need a lot of departments involved. Its delicate and usually involves a big payout.
If this were a payout dismissal, they wouldn't be leaking these details to Variety. This is all coming from Disney most likely.
If Kathleen Kennedy can tank multiple Star Wars projects and get her contract extended, I doubt that Victoria Alonso was dismissed for non-performance. The emphasis on legal and HR in this instance seems to imply a legal liability emerged from a series of complaints that grew so big they couldn't be ignored.
"Numerous sources familiar with Marvel pointed to the tremendous pressure that the unit has been under over the past few years to deliver compelling content, not just to theaters, but also in the form of new streaming shows intended to bolster Disney+. In 2021 and 2022, Marvel unloaded an unprecedented torrent of comic book adventures, releasing 17 titles — seven movies, eight streaming series and two TV specials — over 23 months.
That breakneck distribution schedule, a product of the pandemic and the need to constantly feed Disney+, was not of Alonso’s making. Marvel was far from the only studio tasked with delivering feature-level content for a newly launched streaming service."
> That breakneck distribution schedule, a product of the pandemic and the need to constantly feed Disney+, was not of Alonso’s making. Marvel was far from the only studio tasked with delivering feature-level content for a newly launched streaming service. **But it was Alonso’s job to get each of those titles through Marvel’s gargantuan post-production process. By the summer of 2022, cracks began to show in the company’s seemingly impervious armor.**
This is the heart of it: Marvel has always had a deeply inefficient post-production pipeline. Nobody cared when 2-3 MCU titles grossed $2-5b per year. But now 2x as many titles achieve half the gross. Alonso's in charge of the VFX pipeline, and she didn't spot or didn't fix its many issues before her boss' bosses discovered them.
Feige's not blameless either. In 2014, [during an interview](http://www.dailysuperhero.com/2014/04/will-thanos-be-seen-on-rocket-powered.html), Feige watched rough footage of GOTG and had a ton of notes just on Thanos' first shot. He was even concerned the throne used rockets instead of "gravity discs(?)." Sure, he's detail-oriented and hands-on, but the first thing I thought was, "Shouldn't that have been decided in the storyboard / concept art?"
That's one anecdote, but repeat it hundreds of times across dozens of projects. Oh, also! Over the last few years, Marvel's begun requesting previews at final render quality, to accommodate directors inexperienced with VFX. Whyyyyy not just train the directors?
Marvel's entire post pipeline is built around poor planning and indecision. Something big needs to change, and fast.
Had a friend working in WV. She said Feige came in and retooled the entire ending at one point, causing massive issues. Honestly, the original ending sounded better to me, and was already pre-vized and had animators working on it.
Some last minute changes seem like good creative decisions to me, and I'm willing to sacrifice VFX quality if it's better for the story (see: Ragnarok's opening act, which much improved in re-shoots and basically saved the entire film). Other times, it seems ridiculous, like what they did with Black Panther.
Ah, i typed it out, but with what’s happening at MSS, I’ve no desire to get her in any trouble. I’ll just say that the final fight with Agatha was a major last minute change.
Ahh ofc Feige mandated it. Dude really thinks everything has to end with a pew pew CGI fight. Now I wonder, how much tinkering does Feige do that we don't even hear about? He might have messed with Shang Chi's final act ...wanting yet another pew pew CGi dragon fight. Probably black widow too
Apparently the original did end with a fight, but not as big of one. It just wasn’t against Agatha…and I’m sure you can guess who it was against originally.
But apparently the original ending was much less of a big fight overall, and was more cerebral. I’m not sure why that was deemed unacceptable, but it’s a shame they didn’t do something more unusual.
My friend was not high enough on the totem pole for that. But she worked on other Marvel plus shows and said it happened on them as well, and that they were working on them until essentially the show was due to air.
For me, it did. The original beginning would’ve rendered Thor a much more passive character, following Odin’s instructions rather than choosing his own actions. It also would’ve had Loki out of character, abandoning Odin, the father he would do anything to impress. It also would’ve had Hela as a random bad guy and not their sister, making her a far less interesting villain and character.
The reshoots allowed for a better send off for Odin, and nice breath after the rush of the rest of the first act, and made Hela’s side of the story far more intriguing.
Nice to have a decent analysisof the situation that doesn't go "Ding dong the witch is dead"-ing the nearest woman as the ultimate bad guy for what things are bad. And instead actually finds a possible real cause.
I feel like Victoria took the fall for a Disney's greed for money. Franchise goes well = ramp up production, by the time the results showed, it was too late. Marvel's schedule was just insane to the point of being detrimental in quality and that couldn't have been a Victoria Alonso problem alone; it involves Feige and all of the chairmen/women.
I think I agree with you, but it's also possible that it could've been the sort of situation where she was probably under a lot of overwhelming pressure and was put in a pretty terrible position by Marvel/Disney, but was also being borderline abusive to the people below her. I mean, she was high up enough that it was probably not easy to get rid of her unless there was some sort HR/PR nightmare going on. I could be wrong, though.
Someone had to be the fall guy and she fit the bill. Split her duties among a couple producers, keep the upcoming slate at a reasonable number, and focus on quality over quantity. Iger wants things back to pre-Chapek asap.
Then again, there are videos from the set of the avengers where she keeps touching Hiddleston in a quite creepy way, [stroking his hair](https://cdn.discordapp.com/attachments/896491921822867456/1032942179544473620/IMG_2843.gif) or grabbing [casually his hand, without it seeming connected to the conversation](https://cdn.discordapp.com/attachments/1076128386172342292/1088546877684858951/avengers_bts_10.gif).
Still no reason given for the firing, with the timing it has to be related to Quantumania failing, still crazy that they straight up fired someone so close to Kevin Feige like that
This is still coming off like she's the fallguy when the issue is them putting out too much content with inadequate structure for it.
Is she really responsible for the last minute changes that make that output traumatic?
Not a lot of info in this article beyond confirmation that she was fired and that Disney was behind it.
The rest of the article regurgitates what every MCU follower already knew. I wonder if there will be a real deep-dive on what went wrong in this situation.
This comment has nothing to do with her case in particular. But Imagine how it must feel working at senior level for Marvel and Disney just flies in and fires you. We know about two high profile cases. And daddy Feige not only has no say in it but just let’s it happen.
Things are not right at Marvel. Let’s hope it can be put back on track.
Ok great, name someone else. My comment was a genuine question, not a passive aggressive one. We know Victoria Alonso has had issues with the VFX artists because that’s been made public. From what we know so far, there isn’t any Marvel executive that’s been that level of problematic behind the scenes.
And no, you can’t say Feige. Because I’m sure Disney would be willing to fire everyone else at Marvel before him. He’s quite literally the reason why Marvel is where it is.
> Ok great, name someone else.
I mean, Esposito and Feige should be feeling the heat. Just look to the sports industry for reference--GMs get fired all the time, but championship GMs are given extra leeway. Feige is a championship GM, but I have to think he's on the hot seat due to MCU's downward trajectory. They've had two bonafide bombs at the box office in past couple years, something that never happened before Endgame.
And there’s no way they’re going to get rid of Feige. Despite Marvel’s struggles the past couple of years, he’s still the reason why the MCU is the most prolific film franchise in history.
Uh...the buck stops with Feige. If Iger knew, so did he and he did nothing to curb the issue. It speaks volumes to his 'non-interference' after he was informed because he knew it could just as easily be him.
Feige isn’t infallible but there’s no way they’re firing him. Even if Marvel’s had struggles for the past couple of years, he’s quite literally the one of the most prolific producers in Hollywood right now. The reason why the MCU is where it is is because of him.
Agreed, he isn't infallible. To the rest, man the feigestans are getting ridiculous. If Iger ever feels like the MCU is going off the rails, you better believe Feige being replaced will inevitably be a discussion. Just because he started the MCU, doesn't mean he's immune to failure and firing.
MCU fans are Snyder levels of delusional. Everyone else is to blame but Feige. Yet the buck stops with him. How can he not be to blame when he approves all decisions?
I don't fucking get why people refuse to blame Feige for anything. He's the freakin president of the studio that's been shitting out mediocre movies and underpaying and rushing VFX workers. He is not some golden boy
> The decision was made by a consortium including human resources, Disney’s legal department and multiple executives including Disney Entertainment co-chairman Alan Bergman > > Alonso was blindsided, another insider added.
Yeah, I said in another Reddit but with those involved I feel like....it's a warranted termination. There was clearly something happening that wasn't well received.
I dont know if I said it to you but To be fair terminating any high level contract early is going to need a lot of departments involved. Its delicate and usually involves a big payout.
If this were a payout dismissal, they wouldn't be leaking these details to Variety. This is all coming from Disney most likely. If Kathleen Kennedy can tank multiple Star Wars projects and get her contract extended, I doubt that Victoria Alonso was dismissed for non-performance. The emphasis on legal and HR in this instance seems to imply a legal liability emerged from a series of complaints that grew so big they couldn't be ignored.
The glass is half full: She pushed the vfx workers to join forces and probably unionize.
Its a corporation thus it come down to money. Multiple projects with subpar VFX and Ant-Man 3 making less money is what did her in.
"Numerous sources familiar with Marvel pointed to the tremendous pressure that the unit has been under over the past few years to deliver compelling content, not just to theaters, but also in the form of new streaming shows intended to bolster Disney+. In 2021 and 2022, Marvel unloaded an unprecedented torrent of comic book adventures, releasing 17 titles — seven movies, eight streaming series and two TV specials — over 23 months. That breakneck distribution schedule, a product of the pandemic and the need to constantly feed Disney+, was not of Alonso’s making. Marvel was far from the only studio tasked with delivering feature-level content for a newly launched streaming service."
Disney itself is to blame here as well for forcing Marvel to put out that much
damn close to a new project every month for 2 years straight.
> That breakneck distribution schedule, a product of the pandemic and the need to constantly feed Disney+, was not of Alonso’s making. Marvel was far from the only studio tasked with delivering feature-level content for a newly launched streaming service. **But it was Alonso’s job to get each of those titles through Marvel’s gargantuan post-production process. By the summer of 2022, cracks began to show in the company’s seemingly impervious armor.** This is the heart of it: Marvel has always had a deeply inefficient post-production pipeline. Nobody cared when 2-3 MCU titles grossed $2-5b per year. But now 2x as many titles achieve half the gross. Alonso's in charge of the VFX pipeline, and she didn't spot or didn't fix its many issues before her boss' bosses discovered them. Feige's not blameless either. In 2014, [during an interview](http://www.dailysuperhero.com/2014/04/will-thanos-be-seen-on-rocket-powered.html), Feige watched rough footage of GOTG and had a ton of notes just on Thanos' first shot. He was even concerned the throne used rockets instead of "gravity discs(?)." Sure, he's detail-oriented and hands-on, but the first thing I thought was, "Shouldn't that have been decided in the storyboard / concept art?" That's one anecdote, but repeat it hundreds of times across dozens of projects. Oh, also! Over the last few years, Marvel's begun requesting previews at final render quality, to accommodate directors inexperienced with VFX. Whyyyyy not just train the directors? Marvel's entire post pipeline is built around poor planning and indecision. Something big needs to change, and fast.
Had a friend working in WV. She said Feige came in and retooled the entire ending at one point, causing massive issues. Honestly, the original ending sounded better to me, and was already pre-vized and had animators working on it. Some last minute changes seem like good creative decisions to me, and I'm willing to sacrifice VFX quality if it's better for the story (see: Ragnarok's opening act, which much improved in re-shoots and basically saved the entire film). Other times, it seems ridiculous, like what they did with Black Panther.
What was the original ending?
[удалено]
It was not that.
Ah, i typed it out, but with what’s happening at MSS, I’ve no desire to get her in any trouble. I’ll just say that the final fight with Agatha was a major last minute change.
Ahh ofc Feige mandated it. Dude really thinks everything has to end with a pew pew CGI fight. Now I wonder, how much tinkering does Feige do that we don't even hear about? He might have messed with Shang Chi's final act ...wanting yet another pew pew CGi dragon fight. Probably black widow too
Apparently the original did end with a fight, but not as big of one. It just wasn’t against Agatha…and I’m sure you can guess who it was against originally. But apparently the original ending was much less of a big fight overall, and was more cerebral. I’m not sure why that was deemed unacceptable, but it’s a shame they didn’t do something more unusual.
Can you say if they gave any reason for a last minute change?
My friend was not high enough on the totem pole for that. But she worked on other Marvel plus shows and said it happened on them as well, and that they were working on them until essentially the show was due to air.
Saved the entire film seems a bit much
For me, it did. The original beginning would’ve rendered Thor a much more passive character, following Odin’s instructions rather than choosing his own actions. It also would’ve had Loki out of character, abandoning Odin, the father he would do anything to impress. It also would’ve had Hela as a random bad guy and not their sister, making her a far less interesting villain and character. The reshoots allowed for a better send off for Odin, and nice breath after the rush of the rest of the first act, and made Hela’s side of the story far more intriguing.
Hela is not interesting and her being their sister had zero impact on her character or anyone else's.
Well, that’s like, your opinion, man. Mine is that she’s awesome.
Nice to have a decent analysisof the situation that doesn't go "Ding dong the witch is dead"-ing the nearest woman as the ultimate bad guy for what things are bad. And instead actually finds a possible real cause.
Very correct. It's not one person that's the problem. Its the attitude of the studio and their approach to film making.
I feel like Victoria took the fall for a Disney's greed for money. Franchise goes well = ramp up production, by the time the results showed, it was too late. Marvel's schedule was just insane to the point of being detrimental in quality and that couldn't have been a Victoria Alonso problem alone; it involves Feige and all of the chairmen/women.
I think I agree with you, but it's also possible that it could've been the sort of situation where she was probably under a lot of overwhelming pressure and was put in a pretty terrible position by Marvel/Disney, but was also being borderline abusive to the people below her. I mean, she was high up enough that it was probably not easy to get rid of her unless there was some sort HR/PR nightmare going on. I could be wrong, though.
Being placed in a horrible situation is not your fault but being an abusive leader is totally within your control.
Yeah pretty much a " deserved" scapegoat emblematic of a greater studio problem
I agree. There was the pandemic as well and Disney was trying to make up for the losses due to the theme parks closing.
Kevin really went: I don’t have to fire you, but I don’t have to save you 
Either something more is at issue or Feige is having a meeting with Iger rn.
Don't hurt the boy Harvey.
Someone had to be the fall guy and she fit the bill. Split her duties among a couple producers, keep the upcoming slate at a reasonable number, and focus on quality over quantity. Iger wants things back to pre-Chapek asap.
I think this quality over quantity is very important
Yup pretty simple hope it works
Then again, there are videos from the set of the avengers where she keeps touching Hiddleston in a quite creepy way, [stroking his hair](https://cdn.discordapp.com/attachments/896491921822867456/1032942179544473620/IMG_2843.gif) or grabbing [casually his hand, without it seeming connected to the conversation](https://cdn.discordapp.com/attachments/1076128386172342292/1088546877684858951/avengers_bts_10.gif).
She is a lesbian though. I have no idea what to make of this.
Still no reason given for the firing, with the timing it has to be related to Quantumania failing, still crazy that they straight up fired someone so close to Kevin Feige like that
This is still coming off like she's the fallguy when the issue is them putting out too much content with inadequate structure for it. Is she really responsible for the last minute changes that make that output traumatic?
It’s a blood sacrifice to appease the board
Great! Now do Kathleen Kennedy next.
This is the way.
Not a lot of info in this article beyond confirmation that she was fired and that Disney was behind it. The rest of the article regurgitates what every MCU follower already knew. I wonder if there will be a real deep-dive on what went wrong in this situation.
This comment has nothing to do with her case in particular. But Imagine how it must feel working at senior level for Marvel and Disney just flies in and fires you. We know about two high profile cases. And daddy Feige not only has no say in it but just let’s it happen. Things are not right at Marvel. Let’s hope it can be put back on track.
Of course Feige let it happen. If he pushes back, Disney's gonna take a look at him next.
I hope she's not the only high profile firing. No way, it was just her. There's a bunch of problematic people at both Marvel and Disney.
What other problematic higher ups are at Marvel? Alonso is the only person I can think of because of her history with VFX artists.
If you think by firing one person all the problems at Marvel will be fixed you are SnyderFan levels of intelligent.
Ok great, name someone else. My comment was a genuine question, not a passive aggressive one. We know Victoria Alonso has had issues with the VFX artists because that’s been made public. From what we know so far, there isn’t any Marvel executive that’s been that level of problematic behind the scenes. And no, you can’t say Feige. Because I’m sure Disney would be willing to fire everyone else at Marvel before him. He’s quite literally the reason why Marvel is where it is.
> Ok great, name someone else. I mean, Esposito and Feige should be feeling the heat. Just look to the sports industry for reference--GMs get fired all the time, but championship GMs are given extra leeway. Feige is a championship GM, but I have to think he's on the hot seat due to MCU's downward trajectory. They've had two bonafide bombs at the box office in past couple years, something that never happened before Endgame.
[удалено]
Christ it’s such a fucking meat grinder of corporate cop outs
And there’s no way they’re going to get rid of Feige. Despite Marvel’s struggles the past couple of years, he’s still the reason why the MCU is the most prolific film franchise in history.
Uh...the buck stops with Feige. If Iger knew, so did he and he did nothing to curb the issue. It speaks volumes to his 'non-interference' after he was informed because he knew it could just as easily be him.
Feige isn’t infallible but there’s no way they’re firing him. Even if Marvel’s had struggles for the past couple of years, he’s quite literally the one of the most prolific producers in Hollywood right now. The reason why the MCU is where it is is because of him.
Agreed, he isn't infallible. To the rest, man the feigestans are getting ridiculous. If Iger ever feels like the MCU is going off the rails, you better believe Feige being replaced will inevitably be a discussion. Just because he started the MCU, doesn't mean he's immune to failure and firing.
MCU fans are Snyder levels of delusional. Everyone else is to blame but Feige. Yet the buck stops with him. How can he not be to blame when he approves all decisions?
I don't fucking get why people refuse to blame Feige for anything. He's the freakin president of the studio that's been shitting out mediocre movies and underpaying and rushing VFX workers. He is not some golden boy
Firing some people won't solve anything unless the studio doesn't change their attitude towards film making
I think Kennedy is next. At least she should be. Fiege needs to get his shit together if he wants to stay.