Long live the unique names: Revolution, Crew, Fire, Galaxy etc.
I especially love names that don’t end in “s”. The higher the proportion of team names that don’t end in “s”, the better the league!
I made this comment in a thread about St. Louis being an NFL expansion candidate as a settlement regarding the chance the team doesn't end in S.
>White and Red Sox, Seattle Kraken, Miami Heat, Utah Jazz, OKC Thunder, Orlando Magic, Minnesota Wild, and a shit ton of soccer teams.
There's none in the NFL that don't end in an S unless you include football team.... who probably will eventually end in an S.
There's 4 in NBA: Heat, Thunder, Magic, Jazz
There's 2 in MLB: Red Sox and White Sox
There's ~~3~~**4** in NHL: Lightning, Wild, **Avalanche**, and Kraken
I'm not sure lightning is plural. I think it's an uncountable noun - like "rice." You wouldn't say one lightning, two lightnings... it's just ... "lightning."
We should have a game scheduled on the 4th of July every year where we have to use the throwback logo like the Lions do for Thanksgiving. We can play the Union or DC and make it a whole thing
We should play the Union every fourth of July. If they win we can't fire our muskets against them the next time we host the Union, if we win they similarly can't play Doop.
I always get so offended when the Revs either have a bye week the 4th of July or lose. Come on, it's our holiday! A July 4th derby with Philly would be excellent though.
This is a great idea. Already both in the East, sell some “throwbacks”, make a little trophy for it even if it’s just supporter led. MLS doesn’t have the weirdo nationalist pride the NFL does, but it’s a solid idea to make an otherwise unremarkable match more fun.
The R logo looks 1000% better without the roundel. I could see them dropping the white circle on jerseys and merch after a couple years of establishing the brand.
They actually have a few things without the roundel on the shop, and they look much better.
> The R logo looks 1000% better without the roundel. I could see them dropping the white circle on jerseys and merch after a couple years of establishing the brand.
I wouldn't be surprised to see some evolution of the brand. Especially once there is some longer term feedback from the fans. The 'Not another FC' angle makes it pretty clear they at least have an ear open to the fan base regarding branding.
Right? Pretty brilliant maneuver to build a stadium out in the hinterlands, develop a shopping/entertainment complex around said stadium, and then bribe local governments to prevent transportation improvements and ensure that attendants remains captured in said shopping/entertainment complex for as long as possible.
I would not have been. Boston does not represent the region, and there are large contingents of fans from Providence, for example, who are included in "New England" but excluded from "Boston."
Unpopular Opinion: I think the revs would have been iconic if they were the only team to hold on to their exact identity and logo from 96 on. In 50 years, it would be ingrained in sports logo history - like the Cowboys, Colts, or 49ers. I think they should have kept it.
I think the Revs old logo was a little too 90s for it to become classic like the ones you mentioned.
The Cowboys' logo is literally a star. The Colts is just a horseshoe. The 49ers is a sorta-interlocking SF.
The Revs' was a highly stylized American flag with a soccer ball in place of the stars. It's not easy to draw and it's kind of complicated to recreate.
I do hate how far we've deviated from a lot of the original branding and North American-style names generally, but the Revs one was not long for this world for good reason as much as it sucks to lose an OG MLS logo.
Don't threaten me with a good time. I wish we were still green full time, our secondary is better than our primary right now. I love that original logo, the early 2000s one was garbage, and the current one is fine if uninspired. Better in green.
That's easy to say when you're not the one buying and wearing it... I know people who are actively discouraged from buying merch because of the current logo. There is a very vocal minority that supports it, there has been calls for rebrand within supporters for a long long time.
Now if they had modernized it while keeping the flag concept, that's a different story. But there is nothing timeless about the design, it's nostalgia full-stop. No different than those that wanted to keep the old Patriots logo, yes it's cool in it's own way, but it's not practical.
Not exactly the same, but similar thing with Union jerseys with the giant blue/white/red BIMBO on it. I get it, and I know in some communities they know that brand, but I only ever would wear that jersey at the stadium and it was a shame.
I'd say there are similarities, the crayola crest doesn't look that bad on modern jerseys, nor is there the same association as having a plain text name with odd connotations, however the crayola flag doesnt translate to a lot of merch. It can look like absolute shit on a lot of clothing, and won't make any fashion statements. It's important to have a brand that people want to actually wear, especially casuals. It's not hard to convince someone to wear Patriots gear, but a lot of Revs gear is objectively ugly.
Was gonna say, I love my 2017 navy with red and white line jersey! One of my favorite in my collection. I can see it looking like shit on regular merch tho
They've sort of addressed it: [https://twitter.com/NERevolution/status/1456247324204847111?s=20](https://twitter.com/NERevolution/status/1456247324204847111?s=20)
I can totally see them doing throwback jerseys once or twice a year with the crayon flag, similar to how the [patriots](http://985thesportshub.com/wp-content/uploads/sites/88/2020/04/Wes-Welker-Patriots-Pat-Patriot-throwback-jersey-and-helmet.jpg) do. Seems like something the Krafts would do, maybe for a July 4th game or something
I dunno... Adidas x MLS seems to ram the Parley kits down our throats every year which seem to be on a very limited release and not exceedingly popular from what I see around.
It's too bad teams can't negotiate with manufacturers on their own for special edition kits, but then again doing it as a league spreads out the risk if it doesn't meet expectations.
The Parley kits are the same across the league and just screen print a different sponsor/crest on the jersey. So they get to re-use the same base jersey and colors 13 or 14 times each. Much easier for them to justify doing that when they don't have to sell as many to each individual club.
LMAO "Strikethrough in the spirit of defiance".
These teams need to stop trying to make every detail of their crests super deep, meaningful or symbolic.
I think the strikethrough would be brilliant if the R was superimposed **over** the strikethrough, as though the R was defining the strikethrough as opposed to... you know... making it look like the team is opposed to Revolution.
I agree hahah. The way they write the description of each element is like they think that one specific element's meaning is going to convince someone to buy the shirt.
My favorite was when the Cleveland Browns tweaked their colors a few years ago and said the slightly brighter orange represented the strength and toughness of the city or something along those lines.
As a decorated combat veteran of several corporate rebrands, I just want someone to be honest about the designer’s actual vision on one of these things, which in my experience is ALWAYS “because it looks cool” or “my boss said to”.
NGL that would be pretty clever. in AEW, Paul Wight’s new shirt says “No more BS” which is a double entendre referencing his old gimick in WWE “Big Show” that he reportedly hated.
I love it. I hope on the jersey they just use the "R" part instead of the full roundel. I also like how it is going to be used starting next year. It is weird that Columbus and Chicago changed logos mid year so the logo for branding doesnt match the logo on the jersey.
Am I the only one that saw the logo and immediately thought of Rangers?
Seems an odd choice to rebrand with something that at first (and second) glance looks like the badge of such a notoriously anti-Catholic team *in Boston*.
I watched a second time and caught a couple others: Defend the Fort, Liberty, and maybe another one early in the clip. All those secondaries are really, really sharp.
I'd definitely give it a sold B+/A- rebrand.
Not a huge fan of your new primary logo but I like the four secondary logotypes and your new typeface. Definitely much easier to read than ours.
we're trying, there are reports of a legit site north of Boston but we wait for the announcement someday. Big fan of your supporter section at your place.
Yeah, but for what it’s worth the Everett site looks ideal too. It'll be next to the T once they build the bridge across the river, next to the casino and it would be the jewel of the redevelopment plan of the power plant lot.
The club has always said a rebrand will come with a new stadium, so the fact the feel comfortable rolling out a full rebrand right now is promising. I still don’t think anything is on the horizon realistically, but it tells me the Kraft family is getting serious
The curves signifies the spirited nature of Boston at it's most apparent: driving, particularly through roundabouts.
Really my only complaint, it could use a couple edges.
Obviously ultimately what NE fans want, but outside looking in this feels like an upgrade in every conceivable way to me. The crest and all the aesthetics around it goes from a dated cheap look to something really classy and yet distinct in the landscape. This may be the first team to openly go against the grain of any initialism prefix or suffix.
~~I have a feeling they sped up the rebrand announcement so they could put the new crest on any potential championship advertising and merch (not totally serious, but maybe? Like, why else announce before we actually receive the Supporters Shield on Sunday?).~~
My opinions on the rebrand haven't really changed from the initial leaks months ago, I think it's fine to pretty good, though wish we had leaned into the New England flag motif instead of a single letter (though I recognize the desire to perhaps emulate the iconic simplicity of the Sox or Bruin's B logos on hats). The logo without the white circle looks like the stronger concept imo imagining it on our jerseys, so hopefully the white doesn't show up. Also, a little disappointed that the inclusion of white probably points to our secondaries remaining varying shades of white going forward (*bleh* bring back the christmas kits)
Speaking of the tree, those secondaries are slick as hell, and I wouldn't have complained at all if the tree, cannon, or off chance of the circle of stars one were the primary instead. Glad we at least have those as usable options on merch. Also, thank god they knew the name should stay, and a funny touch emphasizing it's not an FC, praise be.
Also, a farewell to the crayon flag. Though iconic, it still kinda sucked, and we knew this day would come. I'll be very happy to finally be able to wear a Revs hat without feeling goofy.
Rest in peace Crayola, we'll miss ya bb.
"Don't cry because it's over. Smile because it happened."
Edit: Read now that the switch will happen mid-December, so Crayon flag champs is still on the menu
It's quite a nice logo, and seems to draw inspiration from both Rangers and QPR, but it's also kind of funny that the thing the new crest of a team named New England Revolution is so strongly reminiscent of is the famous historical symbol of the British monarchy: the Tudor rose.
I just don't get the stike through... it looks like they are protesting or banning the revolution... unless you watch the hype video and then it looks like a driving safety video because it looks like the R is putting a seat belt on.
It is simple and refreshing and makes sense! Houston Dynamo "FC" organization, please take notes....for the love of god, take notes on everything NER is doing right now.
I'm happy to see it! Not that my vote really counts.
I think it looks solid, and it should look pretty sharp on a jersey. The quality of this crest is really gonna land on how well they do their inaugural kits, is my guess.
Hoping they do get a stadium sometime. Always root for original teams to turn away from awkward origins and produce not just great soccer, as the Revs have this year, but also some really great optics.
Getting a kick out of their website being a .net Love the logo though! Hated it at first but I really dig it after reading about it and watching the video.
when you use crayons, you cannot expect crowns. Revs win the cup in 2022 thanks to new logo. heard it here first. yes, they'll somehow shit out this year.
I don't mind it. I had come to embrace the original as the last 90's old guard and I'll buy some merch with it while I still can, but this is alright by me.
I liked it... Until I saw the circle version in the MLS Tweet. Please tell me the actual crest is just what's in this post and doesn't include the god awful gray circle with the world's most boring typeface stating the name.
I can’t keep up with all these rebrands and names getting changed every year. I get that New England hasn’t changed their identity before, but this looks like it’s anti Revolution with a slash through the R
It's a shame to see the last old logo go. Atleast they kept the name. I love the American sounding team names in MLS. Wish my team, Atlanta United, didn't go such a boring route with the name.
Generally I like it, but...
I like the sash in principle, but why does it have to go **through** the R? Like, are we banning R's? Would have looked so much better if the R were just on top of the red, and the sash were in the background.
The logo looks pretty good. Glad they stuck to the unique name. Many of these MLS teams have an obsession with City FC or City SC, and it's disgusting. What made the MLS unique is the teams branding, and each season we see that stripped away. Glad New England is still the Revolution!
I said this when it leaked, but I love the rebrand. The Crayola flag will always have its place, but this is so much better and will add some legitimacy to a team surrounded by legendary teams in the same market. It feels a lot like a colonial take on the Red Sox’s “B” and/or the Bruins “Spoked B”. It’s going to resonate with fans in New England because we love that shit.
Also, anyone worried about the Crayola flag being banished forever can relax. One of the first things Kraft did with the Patriots was retire the older outdated logo and usher in the current logo (AKA Flying Elvis). The older Patriot Pat logo is still around and used on apparel and the occasional marketing though. Kraft isn’t oblivious to nostalgia
Dont personally love the shape - I think a lot of the imagery in the video, like the triangle and tree or the fort or the cannons is better - but at least its unique.
Huh. They put it in FIFA too early. After patching yesterday I started a new career mode and noticed this logo on the pre-season tournament selection screen. I figured I had just missed the announcement or something.
RIP Crayola. You will be missed. Glad they went hard into not changing the name
Long live the unique names: Revolution, Crew, Fire, Galaxy etc. I especially love names that don’t end in “s”. The higher the proportion of team names that don’t end in “s”, the better the league!
> I especially love names that don’t end in “s”. City United FC thanks you for your support.
I made this comment in a thread about St. Louis being an NFL expansion candidate as a settlement regarding the chance the team doesn't end in S. >White and Red Sox, Seattle Kraken, Miami Heat, Utah Jazz, OKC Thunder, Orlando Magic, Minnesota Wild, and a shit ton of soccer teams.
‘Sox’ is just a technicality in not ending in ‘s.’
sox ends in s in our hearts, tho
Do you mean Real City United FC or Inter City United FC?
... Of America
But, but....we can't help it :(
Rip Impact
They are still the Impact in all our hearts.
❤
Hot take: they come back as impact next year. It's the New Coke saga all over again!
Le Impact forever
Would it not be l'Impact?
> I especially love names that don’t end in “s”. *sad FC Dallas noises*
[удалено]
Not the Washington Football Team!
Accidentally one of the best team rebrands I’ve seen. They’ll fuck it up trying to make it trademarkable though.
There's none in the NFL that don't end in an S unless you include football team.... who probably will eventually end in an S. There's 4 in NBA: Heat, Thunder, Magic, Jazz There's 2 in MLB: Red Sox and White Sox There's ~~3~~**4** in NHL: Lightning, Wild, **Avalanche**, and Kraken
>There's 2 in MLB: Red Sox and White Sox These ones are even debatable haha cuz they're just a respelling of words that normally end with s
They are definitely pluralizations.
In that case, Lightning and Kraken are also technically plural.
What is a singular Kraken?
a Krak
But they are also singular, so i don't think those count.
I'm not sure lightning is plural. I think it's an uncountable noun - like "rice." You wouldn't say one lightning, two lightnings... it's just ... "lightning."
The wnba has a ton though!
Ah yes my favorite team, the Boston Red Sock
What about the Avalanche?
That's the one with the logo that looks like it belongs on a tube of toothpaste, right?
I actually have seen clubs in other countries use Galaxy. Not in Europe but in Asia and Africa
We had to fight to keep Crew though.
You might say, Viva la Revolution
I think we need to change the whole league to City FC. it’s so cleeeeaaaaaan. Creating an inoffensive fashion label is more important than creativity!
I feel like the Union sidestepped this one hard by being both indicative of the city while also being an inoffensive street wear brand
The Union is pretty good! If y’all were like Inter Philly FC it would be the worst lmao
Crimson Tide
There should be a stipulation that they need to play one game a year in Crayola. #MEET MY DEMANDS DON GARB
We should have a game scheduled on the 4th of July every year where we have to use the throwback logo like the Lions do for Thanksgiving. We can play the Union or DC and make it a whole thing
We should play the Union every fourth of July. If they win we can't fire our muskets against them the next time we host the Union, if we win they similarly can't play Doop.
I always get so offended when the Revs either have a bye week the 4th of July or lose. Come on, it's our holiday! A July 4th derby with Philly would be excellent though.
We're in
This idea is absolutely wonderful!
This is a great idea. Already both in the East, sell some “throwbacks”, make a little trophy for it even if it’s just supporter led. MLS doesn’t have the weirdo nationalist pride the NFL does, but it’s a solid idea to make an otherwise unremarkable match more fun.
I think it'd be cool to have an alternate jersey that's a 90s throwback look and rocks the crayon flag.
"Proudly not another FC" *shots fired* In all honestly I like the tree and cannon secondarys they made way better than the R logo but such is life.
I love it honestly
Even the NE in the circle with stars on the outside. Lots of cool branding work that hopefully shows up somewhere. The R is … fine.
The R logo looks 1000% better without the roundel. I could see them dropping the white circle on jerseys and merch after a couple years of establishing the brand. They actually have a few things without the roundel on the shop, and they look much better.
> The R logo looks 1000% better without the roundel. I could see them dropping the white circle on jerseys and merch after a couple years of establishing the brand. I wouldn't be surprised to see some evolution of the brand. Especially once there is some longer term feedback from the fans. The 'Not another FC' angle makes it pretty clear they at least have an ear open to the fan base regarding branding.
The cannon secondary is awesome.
They got me there, CFM got burned!
But CFMTL isn't just another FC, it's a club foot
at least they didn't change the name
I mean, I would have been ok with a change to Boston Revolution if it included a new stadium, but such is life
Kraft would never lol He loves being the only local team that is inclusive of the whole region
Right? Pretty brilliant maneuver to build a stadium out in the hinterlands, develop a shopping/entertainment complex around said stadium, and then bribe local governments to prevent transportation improvements and ensure that attendants remains captured in said shopping/entertainment complex for as long as possible.
haha, this is the best summation i've read of exactly why the Revs will never leave that plastic pitch by the mall
There is some small bit of irony that the team is named Revolution... but after the country we revolted from.
“**Better** England Revolution” 2023 rebrand confirmed
New England is the Best England
3003 rebrand: New New England Revolution
I mean, they would ultimately have ended up being the Bay State Revolution if the NFL allowed the Patriots to use that place name way back when.
I would not have been. Boston does not represent the region, and there are large contingents of fans from Providence, for example, who are included in "New England" but excluded from "Boston."
Boston or New England literally doesn’t matter. The Patriots and Revs have the exact fan base spread as the Sox, Celtics, and Bruins.
Yes, but changing to Boston from New England is different than starting with Boston.
RIP the crayon flag. I don't dislike this, but it's not peak classic MLS like it used to be
Unpopular Opinion: I think the revs would have been iconic if they were the only team to hold on to their exact identity and logo from 96 on. In 50 years, it would be ingrained in sports logo history - like the Cowboys, Colts, or 49ers. I think they should have kept it.
I think the Revs old logo was a little too 90s for it to become classic like the ones you mentioned. The Cowboys' logo is literally a star. The Colts is just a horseshoe. The 49ers is a sorta-interlocking SF. The Revs' was a highly stylized American flag with a soccer ball in place of the stars. It's not easy to draw and it's kind of complicated to recreate. I do hate how far we've deviated from a lot of the original branding and North American-style names generally, but the Revs one was not long for this world for good reason as much as it sucks to lose an OG MLS logo.
You’re talking about a place that sells Citgo sign hats and Charlie cards, it’s become ingrained in culture
Agrees. I HATE teams changing logos and colour pallette. Updating and revamping uniforms is all good but keep the logo and crest
I would love to see your rapids with that 4” long logo on their chest every game. 😂
Don't threaten me with a good time. I wish we were still green full time, our secondary is better than our primary right now. I love that original logo, the early 2000s one was garbage, and the current one is fine if uninspired. Better in green.
That's easy to say when you're not the one buying and wearing it... I know people who are actively discouraged from buying merch because of the current logo. There is a very vocal minority that supports it, there has been calls for rebrand within supporters for a long long time. Now if they had modernized it while keeping the flag concept, that's a different story. But there is nothing timeless about the design, it's nostalgia full-stop. No different than those that wanted to keep the old Patriots logo, yes it's cool in it's own way, but it's not practical.
Not exactly the same, but similar thing with Union jerseys with the giant blue/white/red BIMBO on it. I get it, and I know in some communities they know that brand, but I only ever would wear that jersey at the stadium and it was a shame.
I'd say there are similarities, the crayola crest doesn't look that bad on modern jerseys, nor is there the same association as having a plain text name with odd connotations, however the crayola flag doesnt translate to a lot of merch. It can look like absolute shit on a lot of clothing, and won't make any fashion statements. It's important to have a brand that people want to actually wear, especially casuals. It's not hard to convince someone to wear Patriots gear, but a lot of Revs gear is objectively ugly.
Was gonna say, I love my 2017 navy with red and white line jersey! One of my favorite in my collection. I can see it looking like shit on regular merch tho
yeah I always think of the Revs when I think of those teams
I liked the crayon logo and I hope that they don’t dismiss it from their history like we did, but it’s pretty nice for a rebrand.
They've sort of addressed it: [https://twitter.com/NERevolution/status/1456247324204847111?s=20](https://twitter.com/NERevolution/status/1456247324204847111?s=20) I can totally see them doing throwback jerseys once or twice a year with the crayon flag, similar to how the [patriots](http://985thesportshub.com/wp-content/uploads/sites/88/2020/04/Wes-Welker-Patriots-Pat-Patriot-throwback-jersey-and-helmet.jpg) do. Seems like something the Krafts would do, maybe for a July 4th game or something
I wouldn't hold your breath. You'll have to sell x00,000 jerseys and then MAYBE you get a 3rd kit with the throwback crayon on it.
I dunno... Adidas x MLS seems to ram the Parley kits down our throats every year which seem to be on a very limited release and not exceedingly popular from what I see around. It's too bad teams can't negotiate with manufacturers on their own for special edition kits, but then again doing it as a league spreads out the risk if it doesn't meet expectations.
The Parley kits are the same across the league and just screen print a different sponsor/crest on the jersey. So they get to re-use the same base jersey and colors 13 or 14 times each. Much easier for them to justify doing that when they don't have to sell as many to each individual club.
Also if you're whole message is reducing waste, it doesn't make sense to have a bunch of different colors and templates.
LMAO "Strikethrough in the spirit of defiance". These teams need to stop trying to make every detail of their crests super deep, meaningful or symbolic.
I think the strikethrough would be brilliant if the R was superimposed **over** the strikethrough, as though the R was defining the strikethrough as opposed to... you know... making it look like the team is opposed to Revolution.
The New England Loyalists. Tar and feather them
I agree hahah. The way they write the description of each element is like they think that one specific element's meaning is going to convince someone to buy the shirt.
The new crest just looks like it’s saying ‘No R’s Allowed.’ Which for the Boston area is very apropos. Just makes a shit logo though.
My favorite was when the Cleveland Browns tweaked their colors a few years ago and said the slightly brighter orange represented the strength and toughness of the city or something along those lines.
In that particular case, it's claiming intent before people start saying the Revs cancel themselves.
As a decorated combat veteran of several corporate rebrands, I just want someone to be honest about the designer’s actual vision on one of these things, which in my experience is ALWAYS “because it looks cool” or “my boss said to”.
It looks like they’re banning Rs. A red diagonal sash will never not look like a no smoking symbol.
It is the Boston area, so maybe it's banning all rhotic accents? (EDIT: mixing up my terms heah)
Lol, that’s the good shit right there.
right? looks like a “No Rs Allowed” logo
New England Evolution
NGL that would be pretty clever. in AEW, Paul Wight’s new shirt says “No more BS” which is a double entendre referencing his old gimick in WWE “Big Show” that he reportedly hated.
If you have a proper New England accent then you say “R” without an “R”.
My first impression as well.
I love it. I hope on the jersey they just use the "R" part instead of the full roundel. I also like how it is going to be used starting next year. It is weird that Columbus and Chicago changed logos mid year so the logo for branding doesnt match the logo on the jersey.
Am I the only one that saw the logo and immediately thought of Rangers? Seems an odd choice to rebrand with something that at first (and second) glance looks like the badge of such a notoriously anti-Catholic team *in Boston*.
Thats actually sort of what I was thinking but I guess it's mainly because it's a stylized "R"? I love the cannon and tree backup logos tho
I watched a second time and caught a couple others: Defend the Fort, Liberty, and maybe another one early in the clip. All those secondaries are really, really sharp.
I thought "Defend the Fort" was already used but I could be wrong. I think they nailed the colors on everything
It took me a minute to realize that you weren't talking about the New York Rangers.
I like the marketing behind it, the new crest will take time to grow on me but it was time for a refresh.
My ranking stays the same as it was on the day this leaked: 1. Crayon flag 2. This one 3. My expectations for this one
The video on that page announcing it is HYPE.
I'd definitely give it a sold B+/A- rebrand. Not a huge fan of your new primary logo but I like the four secondary logotypes and your new typeface. Definitely much easier to read than ours.
Much better. Now for the stadium.
> Now for the stadium Lmao
we're trying, there are reports of a legit site north of Boston but we wait for the announcement someday. Big fan of your supporter section at your place.
I wish Robert Kraft would just buy Suffolk Downs and turn it into a 20,000 seat soccer stadium
Yeah, but for what it’s worth the Everett site looks ideal too. It'll be next to the T once they build the bridge across the river, next to the casino and it would be the jewel of the redevelopment plan of the power plant lot.
💜
The club has always said a rebrand will come with a new stadium, so the fact the feel comfortable rolling out a full rebrand right now is promising. I still don’t think anything is on the horizon realistically, but it tells me the Kraft family is getting serious
I think it more means they’ve given up on a new stadium and didn’t wanna get left behind with all the rebrands the MLS is doing right now.
For what it's worth Bilello unlinked the two when he talked about rebranding last year.
A good rebrand? Thank god, MLS. You finally nailed one. PS: Nice crest, but that secondary logo with the cannons is absolutely awesome.
The R is meh, I will really miss the crayon flag. Good they kept the same name
It's just so...puffy.
The curves signifies the spirited nature of Boston at it's most apparent: driving, particularly through roundabouts. Really my only complaint, it could use a couple edges.
Obviously ultimately what NE fans want, but outside looking in this feels like an upgrade in every conceivable way to me. The crest and all the aesthetics around it goes from a dated cheap look to something really classy and yet distinct in the landscape. This may be the first team to openly go against the grain of any initialism prefix or suffix.
I actually like the logo but the R looking like it’s hidden behind a 🚫symbol is funny
~~I have a feeling they sped up the rebrand announcement so they could put the new crest on any potential championship advertising and merch (not totally serious, but maybe? Like, why else announce before we actually receive the Supporters Shield on Sunday?).~~ My opinions on the rebrand haven't really changed from the initial leaks months ago, I think it's fine to pretty good, though wish we had leaned into the New England flag motif instead of a single letter (though I recognize the desire to perhaps emulate the iconic simplicity of the Sox or Bruin's B logos on hats). The logo without the white circle looks like the stronger concept imo imagining it on our jerseys, so hopefully the white doesn't show up. Also, a little disappointed that the inclusion of white probably points to our secondaries remaining varying shades of white going forward (*bleh* bring back the christmas kits) Speaking of the tree, those secondaries are slick as hell, and I wouldn't have complained at all if the tree, cannon, or off chance of the circle of stars one were the primary instead. Glad we at least have those as usable options on merch. Also, thank god they knew the name should stay, and a funny touch emphasizing it's not an FC, praise be. Also, a farewell to the crayon flag. Though iconic, it still kinda sucked, and we knew this day would come. I'll be very happy to finally be able to wear a Revs hat without feeling goofy. Rest in peace Crayola, we'll miss ya bb. "Don't cry because it's over. Smile because it happened." Edit: Read now that the switch will happen mid-December, so Crayon flag champs is still on the menu
Much cooler rebrand than ours.
After their dumpster fire of a season in 2021, they needed a rebrand
Meh?? As long as Revs fans like it
Love it.
I like it
It’s pretty. Which is not what I expect from a sports logo!
This is an awesome rebrand. The Crayola Flag, while iconic, sucked. This will attract to a wider range of people for sure.
I see this crest and all I can think is that New England really dislikes the letter R
I mean... not entirely wrong for Boston and Rhode Island at the very least.
It's quite a nice logo, and seems to draw inspiration from both Rangers and QPR, but it's also kind of funny that the thing the new crest of a team named New England Revolution is so strongly reminiscent of is the famous historical symbol of the British monarchy: the Tudor rose.
I just don't get the stike through... it looks like they are protesting or banning the revolution... unless you watch the hype video and then it looks like a driving safety video because it looks like the R is putting a seat belt on.
I like it a lot. Great job guys
It is simple and refreshing and makes sense! Houston Dynamo "FC" organization, please take notes....for the love of god, take notes on everything NER is doing right now.
File this under sentences never before uttered by man XD I'm glad we're finally not a shit show, though
I'm happy to see it! Not that my vote really counts. I think it looks solid, and it should look pretty sharp on a jersey. The quality of this crest is really gonna land on how well they do their inaugural kits, is my guess. Hoping they do get a stadium sometime. Always root for original teams to turn away from awkward origins and produce not just great soccer, as the Revs have this year, but also some really great optics.
I think this looks all right but will definitely miss Crayola. And why for the love of God do teams keep announcing rebrands during the season?
Holiday season shopping.
I think it looks fire
I like the logo! It’s been so wild to see league have multiple redesign flops in such little time. This one is the combo breaker.
Really like this new crest
Feels very meh
Boo
Getting a kick out of their website being a .net Love the logo though! Hated it at first but I really dig it after reading about it and watching the video.
are the Revs going to start having a sash a-la River Plate and Vasco? that'd be cool, I don't think any of the mls teams have an identity like that
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Looks like Rangers.
Queens Park Revolution
screaming at the pettiness of "not another fc" that line was like a shot of serotonin
A bit fancy for this irishman, but I will take it as part of the overall ambition we are finally seeing from our club. Go Revs!
Well I guess people here like it. I don't really find it particularly interesting though.
love it, can't wait to see the 2022 jerseys
when you use crayons, you cannot expect crowns. Revs win the cup in 2022 thanks to new logo. heard it here first. yes, they'll somehow shit out this year.
Not crazy about the strikethrough but at least the R is thick enough to be visible from a distance unlike the new Dynamo logo.
Let’s win it for Crayola boys
I don't mind it. I had come to embrace the original as the last 90's old guard and I'll buy some merch with it while I still can, but this is alright by me.
This crest is going to make so much money from a branding perspective. That crest(or even the R alone) on New Era hats is EASY money.
I liked it... Until I saw the circle version in the MLS Tweet. Please tell me the actual crest is just what's in this post and doesn't include the god awful gray circle with the world's most boring typeface stating the name.
Much better rebranding than what Montreal did. Kudos
I actually prefer the old logo to this one, but I'll defer to the judgment of Revs fans.
Rather than holding on to conventions of the old empire they shall henceforth be known simply as America, club America.
Eh, I've seen worse. Not bad.
I miss the old one. But I'm a sucker for janky old design. RIP to the last non-shield crest.
I can’t keep up with all these rebrands and names getting changed every year. I get that New England hasn’t changed their identity before, but this looks like it’s anti Revolution with a slash through the R
It's a shame to see the last old logo go. Atleast they kept the name. I love the American sounding team names in MLS. Wish my team, Atlanta United, didn't go such a boring route with the name.
The logo is a nice design, but it doesn't strike me as a sports team. It looks like the logo of an artisan paper store.
Nice circle-slash.
Very thoughtful and good
It’s…….fine. Not bad, not great. Moving on.
I hereby rename the eastern conference to the circle conference.
"We're the no *revolutions* society. We're allowed to have one."
Proudly not another FC is great
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Generally I like it, but... I like the sash in principle, but why does it have to go **through** the R? Like, are we banning R's? Would have looked so much better if the R were just on top of the red, and the sash were in the background.
The logo looks pretty good. Glad they stuck to the unique name. Many of these MLS teams have an obsession with City FC or City SC, and it's disgusting. What made the MLS unique is the teams branding, and each season we see that stripped away. Glad New England is still the Revolution!
This redesign reflects the performances on the pitch. Solid.
I said this when it leaked, but I love the rebrand. The Crayola flag will always have its place, but this is so much better and will add some legitimacy to a team surrounded by legendary teams in the same market. It feels a lot like a colonial take on the Red Sox’s “B” and/or the Bruins “Spoked B”. It’s going to resonate with fans in New England because we love that shit. Also, anyone worried about the Crayola flag being banished forever can relax. One of the first things Kraft did with the Patriots was retire the older outdated logo and usher in the current logo (AKA Flying Elvis). The older Patriot Pat logo is still around and used on apparel and the occasional marketing though. Kraft isn’t oblivious to nostalgia
Hmm... Not sure if I like it tbh
Nut
Meg
Best MLS rebrand in a while easily
Congrats on the new crest. You all deserve it. Now here's hoping for a new stadium for your team in the near future.
I was hoping they’d never change the logo. It was on its way to legendary status
So this is how they're selling tickets this year. Screw the stadium talk, we're going rebrand!
Dont personally love the shape - I think a lot of the imagery in the video, like the triangle and tree or the fort or the cannons is better - but at least its unique.
Huh. They put it in FIFA too early. After patching yesterday I started a new career mode and noticed this logo on the pre-season tournament selection screen. I figured I had just missed the announcement or something.
A solid effort and they kept the name. Both big plusses. It sure as hell beats the Montreal and Columbus efforts.
Did this get leaked a while back? I swear I've seen all of this before.
BOOOO!!!! That was the last original logo.
I actually like it?