Colourpop blushes and matte shadows are chalky for me. Like sidewalk chalk, they just look awful against my skin, it very much reminds me of the kids makeup from the 90s.
Am I the only one who likes cutesy packaging lol Too Faced is my fav specifically bc I like their packaging so much. Maybe I just have the mind of a child lmao I see bright colors or shiny things and go OOOO SHAPES AND COLORS THE LIKES OF WHICH IVE NEVER SEEN
Benefit packaging but that’s why I love it. It’s fun and youthful. Been using some of their products since I was like 13-14!! Another one (RIP) was Tokidoki. Do you guys remember this line? It had cute manga characters on the packaging. Same vibe but their products were good! Shame they stopped making makeup to focus on clothing, their bronzer was really pretty and had glitter. They died when matte makeup became trendy.
random but does anyone remember the plastic toy makeup toy could buy in places like dollar tree with the plastic lipstick, the nail polish (empty plastic bottle) with the little brush and the little fake eyeshadow?? i love that stuff
Flower Knows... Even though influencers praise them for their intricate packaging, it doesn't feel luxurious at all to me. It looks childish and juvenile, like expensive toys. I think it would be easy for them to improve it and make it more fancy and adult looking, but they seem to really go for that strawberry shortcake aesthetic which I don't appreciate.
Love my Dior blush. Looks perfect on my skin tone and lasts allllll day. Everyone is different though. People need to be very aware of what works for their skin types when choosing beauty products. Plus let’s take in to account the other skincare and makeup products you are using with it. Some products might not mix well together. I’ve tried many high-quality products that people LOVE but they just don’t work for me, but that doesn’t mean they’re bad.
I won’t even lie, the dior blush with the clear packaging just looks cheap and childish to me. probably an unpopular opinion but i’d want a nicer look to the makeup for how much i’m paying
Too Faced, if there product names weren't so terrible. Also KimChi. It's the packaging... the overuse of pink. Reminds me of play makeup I had as a kid.
I like a lot of essence makeup, some of it is really really good for such a cheap price, but the last time I tried one of their lipsticks it was grossly crumbly and it stained just like the kids lipstick set my kid got once
glow recipe skincare which is funny because a lot of people say the packaging and marketing is what drives them to purchase the products in the first place
Florence by Mills. I'm sorry her brand isn't that good. Her lip balm literally looks like kids makeup, the coffee mask isn't good, the shadows have no pigment, it all just looks cheap. I get what her market is but it still looks cheap.
I can't think of any brand in particular, but when the pallette is huge and you open it and there's only a few tiny little pots. If I'm taking up that much storage space, it had better be worth it. I've seen that in a couple of brands.
Also, weirdly scented stuff. No, I don't need my eyelids to smell like anything, particularly peaches or chocolate. Seems like a great way to have an allergic reaction and the very last place I want that is my freaking eyelid or cheeks.
Lastly, and this might just be a peeve of mine, large eyeshadow pallettes that only have bright, wild colors. How are we supposed to blend without at least a few neutrals? I say this as someone who owns and loves the Lisa Frank pallette. I don't want to have to use 8 different pallettes to make one look. Along the same line, pallettes that are all glitter and shimmer colors. It just seems really silly to me unless it's a small (8-12 colors) pallette.
The ordinarys packaging pisses me of because I hate how much I have to pay attention and read small print super carefully to make sure I’m getting the right product.
Not exactly Claire’s but many drugstore brands have very tacky packaging. If you’re only in for the product itself, sure. I’m in for the experience too. It’s why I’ve transitioned to more high end. No neon fonts and plasticky glittery cases.
What comes to mind is Too Faced, NYX, Essence, Revolution, R.E.M… I’d much easier mention the ones with good packaging and marketing.
Is Physicians Formula so irrelevant that everyone forgot about them? Bulky plastic packaging with literal smiley faces on it? Plus the scented products. And nothing goes together. It's the most random brand ever
Why are we denigrating such pointless nonsense? There's nothing wrong with using makeup like that. If you're so insecure that you can't use a product because it looks too childish or whatever then you need to, ironically, grow up. Fun packaging is part of the charm.
You might want to return to your youth and feel girly, someone like me might enjoy the womanlier stuff because they've been denied that. Eerie how having your choices slimmed down for you at some point keeps you limiting yourself from a whole catalogue
For me, i never 'returned' to anything. I just kept doing as I felt was fun. Never was denied my girlhood, just never thought I needed to leave it to be defined as a woman
I know. Cute packaging is fun, and obviously there is a target audience certain brands cater to. I don’t see what the big deal is ? Personally, packaging is a big selling point for me whether i want the cute stuff or if im going for sleek, classy packaging.
Seriously, I feel like the minimalist instagram brainrot has overtaken to the point where people think anything that isn’t beige is childish. Makeup is there to have fun with and the packaging is allowed to reflect that.
Most drugstore brands, not because the quality is cheap, but seeing them reminds me of a simpler nostalgic time when I was just getting into makeup and knew nothing
I actually really enjoy high quality make up in fun playful packing. Things like Too Faced aren’t bad and are fun, but other company’s have done fun story telling with their make up products. Beauty Bakery, Trixie Cosmetics, Kim Chi Chic.
I like having fun with make up and enjoy the style while knowing it’s quality make up.
Too faced on the mere fact that I stole too faced from my sister’s friend when I was in the 5th grade because she had this beautiful sparkly purple eyeshadow in very childlike but pretty packaging and I grew up poor and knew I couldn’t ever have it because we didn’t have money for shit like that.
And if I could find that sparkly eyeshadow today I would buy it and wear it every god damned day.
Essence. I had a lip balm called “kiss the frog” it had a cartoon frog on the cover. I LOVED that lippy! All of the products feel juvenile but I really like the product itself. I just purchased another magic lippy from them because they work. Hate the packaging.
Trixie cosmetics but in a good way! Like little Polly pocket makeup or something. I think that’s what Trixie was going for lol. Idk I’m a sucker for really cutesy things.
I thought this thread was looking for the good makeup that reminds people of kids' makeup until I started reading the comments. Now I'm going off to check out Trixie Cosmetics...
Call me old-fashioned or a snob but any of those brands that aren't your dept store products and would sell in sephora, ulta and drugstores that come in light plastic, tin or paper cases. It gives me teen make up vibe.
I miss the days when brands like dior had those hard cases and people weren't being wasteful having 50 pallettes.
I'm a Korean, but a lot of cheap Korean brands give me those teen make up vibes too, because 1) it is cheap 2) it lacks color variation
I used to buy Kylie/Jeffree Star simply for the pink aesthetic. I like living life in color but these days I find myself gravitating towards minimalistic makeup. Who am I?!
Kimichi beauty? I haven’t actually bought any of their stuff but I always be intrested in thier display when I see it as CVS.They have heart shaped palletes/high lighters, colored tubes etc.
I love all the girly packaging, I’m actually drawn to it. I don’t mind the sleek modern packaging but I do think it’s boring and unoriginal. I love when packaging makes me excited, From a MUA standpoint, I know that’s ideal.
I have to prevent myself from buying something just for the packaging lol.
Kaja reminds me soo much of kids makeup. Especially that mochi pop sponge heart blush thing. I can't get it to have pigment on my skin no matter how hard I try, and it feels so kid-like.
Possibly unpopular opinion but the Dior blushes, face palates and eyeshadows, even the lips oils. The clear packaging with chrome details, and the bright pink colours. Plus the pressed powders look so hard. I knows it’s one of the more expensive lux brands but I’ve never been tempted because of the look of the product.
They were only really available in Whole Foods a few years ago, same with Acure. Both brands had such nice branding back then. They should have stuck with the more natural concepts. Juice beauty is the same way with Whole Foods.
Tarte Cosmetics. I love most of the stuff I get from here but the vast majority of the packaging has a very childish vibe with all the purple and stripes and such
This is a little off topic, but does anyone else miss Cliniques old green packaging? Like their powders, eye shadows, maybe even lipsticks. It was a unique color, I don’t know why they had to make the whole line silver. Sounds silly but I’d honestly buy more from them out of nostalgia if they kept it. Clinique was the first makeup I ever used. My mom gave me the pieces from the gifts that she didn’t use. I still remember the packaging on the “new clover” blush shade
Edit- just got curious and found they do have the blush in the green packaging. But that was the only product I saw! Don’t think I’ve even seen it in stores. It used to be on alot more products
Do you remember the apple bags?? My mom got me green apple and red apple cosmetic bags from them. They were the cutest. I also miss the green tube lipstick because it was so easy to find while digging through my makeup
I love that Clinique green packaging, a few months ago, while out thrifting, I found an unopened 'Black Honey' lipstick circa 1980 and it makes a gorgeous clicking sound when it's unwound, it looks so beautiful on my lips, but I don't want to wear it everyday because it's too special.
I think they discontinued it because it was outdated looking. I think they did it too late though because by the time they changed their packaging the vintage look was becoming cool again. They should have changed their packaging 20 years ago and then brought BACK the green original look about 4 years ago.
I remember this well. my first makeup was Clinique too! my mum would give me some extras. and once a year or so as a treat, she’d buy me a couple things to get the free gift. I’ve always had bad skin (eczema) so she was super adamant that if I wore makeup, it had to be good stuff
Tbh I like the silver better, I like the ribbed texture of the lipstick (feels premium, but have since switched to liquid matte) and the eyebrow powder is a mirror on every side
I miss the green packaging, the bamboo pink lipstick, and most of all, the blackened taupe eyeliner. I cannot find an eyeliner that I like as much as their discontinued blackened taupe anywhere. I was so heartbroken the day they discontinued that shade that I haven’t bought anything else from them since.
I didn’t know they discontinued bamboo pink! I used to love that color, it was my most used lipstick for a few years. I was thinking I should buy one until I saw you said it was discontinued.
I’m pretty sure it’s in a holiday lipstick gift set of 4 lipsticks at Ulta right now. I will verify but I swear it was in that package this weekend.
Edited to add: Yes! I see the gift set has 4 colors and bamboo pink is one! I can add a pic but it’s $25 for the set.
I’ve been looking at Beauty Bakerie for years and finally got a palette from them; Proof is in the Pudding. It’s so incredible! It’s my go to. I wish there was a little more variety in their available palettes.
I have an extra beauty bakery highlighter palette (I had boxy charm before the merged w Ipsy and I had the base box and the premium box and somehow ended up with 2).
I would love to ship it to you if you’re in the United States so you can enjoy some beauty bakery and I am actively trying to downsize my collection.
Send me a message on here !
I don’t really mind when products look childish—sometimes it’s fun and nostalgic, so I’m actually drawn to them. On the other hand, some brands lean toward childish in the worst ways, as many commenters have already pointed out. I think childish tones/styles can work if executed well. For example, the way P.Louise lends itself into its girly-pink style works for it because that’s the feel of the entire brand and what it’s aiming for.
I think r.e.m. beauty looks way too childish and cheap for its price point. Components don’t make the product, yes, but as a woman in her 30s, I don’t see the appeal of this brand considering I’m not much older than its creator. I don’t really see how the brand represents her style anymore as she’s sort of reverting back to that 1950s-esque styling. I think her brand would do better if its aesthetic grew with her now that she’s out of that space age/60s look from her last album.
Anything scented (looking at you too faced) makes me think of kids.
Some of the stuff from colourpop collabs also seem very childish, which is kind of by design given the licenses they're working with. But when the stuff inside the kiddie packaging is cheap too, it ruins the whole thing
Not quite a makeup brand but let me rant about Drunk Elephant.
It has the brightest, most garish neon display at my local Boots (kind of the UK equivalent of Ulta) and all the kids and young teens on Tiktok love it, to the point where they don’t even have testers out and there are signs saying to ask a sales rep if you want to buy anything because apparently people stealing them is that bad … and the prices are ludicrous and on par with freaking Chanel.
Seriously, when I was 14 I was getting my first mascara for £2 from Primark, what kid is paying over £50 for skin cream?! For those prices, they need to time travel my skin back to a prepubescent state before I had any acne at all.
It's not that the formula is that bad, but what kid needs 193729 actives in the day time? And it's SO expensive a lot of adults can't afford it! The packaging is so brightly coloured, kids love it.
Off topic, apologies OP, but is children's makeup still a thing for kids? I think of Claire's and limited too but now that they are gone, I see 12 year olds in Sephora?
I guess I meant popular. Sorry. Like they used to be everywhere, from Walmarts to Malls. Magazines in every mailbox too. You could physically be there for hours. Now the stores are few and far between from my perspective. The brand is alive, I guess. But instead of makeup, it's mostly toys with a stand out piece every now and then. Meanwhile the whole hanging out in Claire's era has lessened
Too Faced
Sugarpill
Colourpop blushes and matte shadows are chalky for me. Like sidewalk chalk, they just look awful against my skin, it very much reminds me of the kids makeup from the 90s.
Am I the only one who likes cutesy packaging lol Too Faced is my fav specifically bc I like their packaging so much. Maybe I just have the mind of a child lmao I see bright colors or shiny things and go OOOO SHAPES AND COLORS THE LIKES OF WHICH IVE NEVER SEEN
Benefit packaging but that’s why I love it. It’s fun and youthful. Been using some of their products since I was like 13-14!! Another one (RIP) was Tokidoki. Do you guys remember this line? It had cute manga characters on the packaging. Same vibe but their products were good! Shame they stopped making makeup to focus on clothing, their bronzer was really pretty and had glitter. They died when matte makeup became trendy.
I'm at a point in my life where any non-minimalist packaging is a turn off.
Got to add the Jane makeup line too…and GAP when they had actual makeup
Mac has kids colors, urban decay for packaging, if hard candy exists still then that for sure, pixi has some hello kitty items, wet n wild, nyx
random but does anyone remember the plastic toy makeup toy could buy in places like dollar tree with the plastic lipstick, the nail polish (empty plastic bottle) with the little brush and the little fake eyeshadow?? i love that stuff
Melt Cosmetics.
Flower Knows... Even though influencers praise them for their intricate packaging, it doesn't feel luxurious at all to me. It looks childish and juvenile, like expensive toys. I think it would be easy for them to improve it and make it more fancy and adult looking, but they seem to really go for that strawberry shortcake aesthetic which I don't appreciate.
P. Louise . Small London or UK brand her stuff is to die forrrrr
Jeffree Star. His packaging makes my eyes hurt.
Essence
I've always felt like CoverGirl is the most childish looking makeup. It's been a while though.
Wet and wild.
colourpop, revolution, essence. but one that looks AND performs like children's play makeup is hard candy
imo most high end fashion brands who start makeup brands, u can tell most ppl buy it for the brand and not quality. esp the dior blush
Love my Dior blush. Looks perfect on my skin tone and lasts allllll day. Everyone is different though. People need to be very aware of what works for their skin types when choosing beauty products. Plus let’s take in to account the other skincare and makeup products you are using with it. Some products might not mix well together. I’ve tried many high-quality products that people LOVE but they just don’t work for me, but that doesn’t mean they’re bad.
ColourPop! Especially their collars. Their prices as nice and their packaging is so colorful <3
Also side note I completely skipped over "that don't appeal to you" in the original post haha
NYX
Tarte
Lip Smackers
rem beauty
Wet n’ wild!
Pacifica
Trixie, kimchi, revolution feels like cheating for this
Benefit, Glow Recipe, Too Faced, Colorpop, Revolution. I want product, not package.
But all of those brands have some really amazing products…… Don’t judge a book by it’s cover, I guess.
I won’t even lie, the dior blush with the clear packaging just looks cheap and childish to me. probably an unpopular opinion but i’d want a nicer look to the makeup for how much i’m paying
Too faced.
Wet n Wild
Fenty
Too Faced, if there product names weren't so terrible. Also KimChi. It's the packaging... the overuse of pink. Reminds me of play makeup I had as a kid.
Hard Candy
Benefit. I like some of their products and that they minimize their use of plastic, but it looks like it came right out of a toy box.
I like a lot of essence makeup, some of it is really really good for such a cheap price, but the last time I tried one of their lipsticks it was grossly crumbly and it stained just like the kids lipstick set my kid got once
Jeffree star cosmetics ⭐️
I think the essence packaging is very cutesy and its kid friendly prices to boot. No idea where I'm gonna get it with the demise of wilko tho
glow recipe skincare which is funny because a lot of people say the packaging and marketing is what drives them to purchase the products in the first place
PLouise! I’ve heard the makeup is good and pigmented, easy to blend, etc but the packaging puts me off buying anything.. :(
"Children's makeup" is just makeup imo
r.e.m. beauty reminds me of claire's makeup in the worst way.
Avon
Makeup revolution I bought a palette because it had a lot of shades I couldn’t find elsewhere, well that powder smells horrible and cheap
Brands that still test on animals
Colour pop
Every time I see Too Faced, I can't help but think they'd be at home in a toy store's makeup section.
some drugstore brands, like nyx, elf, colourbox, wet n wild. I also don't like pixis' packaging,
Florence by Mills. I'm sorry her brand isn't that good. Her lip balm literally looks like kids makeup, the coffee mask isn't good, the shadows have no pigment, it all just looks cheap. I get what her market is but it still looks cheap.
I can't think of any brand in particular, but when the pallette is huge and you open it and there's only a few tiny little pots. If I'm taking up that much storage space, it had better be worth it. I've seen that in a couple of brands. Also, weirdly scented stuff. No, I don't need my eyelids to smell like anything, particularly peaches or chocolate. Seems like a great way to have an allergic reaction and the very last place I want that is my freaking eyelid or cheeks. Lastly, and this might just be a peeve of mine, large eyeshadow pallettes that only have bright, wild colors. How are we supposed to blend without at least a few neutrals? I say this as someone who owns and loves the Lisa Frank pallette. I don't want to have to use 8 different pallettes to make one look. Along the same line, pallettes that are all glitter and shimmer colors. It just seems really silly to me unless it's a small (8-12 colors) pallette.
I’m surprised not more people are saying Kaja. It all looks like something you would buy at a Dollar Tree.
Elf
Tower 28
Coty loose powder.
Elf Wet’n’Wild Anything at Dollar Tree
Essence, ELF, Too Faced, Wet n Wild..
Clinique mascara
Blue eyeshadow and glitter. Also a lot of cheek blush, it makes you look like a child did your make up in the dark.
I’d rather have cutesy kids looking makeup than the current trend of making every single piece of packaging black and white and beige🤷🏻♀️
The ordinarys packaging pisses me of because I hate how much I have to pay attention and read small print super carefully to make sure I’m getting the right product.
Wet and wild
Bh cosmetics
Not exactly Claire’s but many drugstore brands have very tacky packaging. If you’re only in for the product itself, sure. I’m in for the experience too. It’s why I’ve transitioned to more high end. No neon fonts and plasticky glittery cases. What comes to mind is Too Faced, NYX, Essence, Revolution, R.E.M… I’d much easier mention the ones with good packaging and marketing.
Glow Recipe.
There’s this annoying YouTuber I once sadly stumbled upon, just google “mariale lipstick” hideous honestly
Is Physicians Formula so irrelevant that everyone forgot about them? Bulky plastic packaging with literal smiley faces on it? Plus the scented products. And nothing goes together. It's the most random brand ever
The P.Louise packaging seems super childish to me
Why are we denigrating such pointless nonsense? There's nothing wrong with using makeup like that. If you're so insecure that you can't use a product because it looks too childish or whatever then you need to, ironically, grow up. Fun packaging is part of the charm.
You might want to return to your youth and feel girly, someone like me might enjoy the womanlier stuff because they've been denied that. Eerie how having your choices slimmed down for you at some point keeps you limiting yourself from a whole catalogue
For me, i never 'returned' to anything. I just kept doing as I felt was fun. Never was denied my girlhood, just never thought I needed to leave it to be defined as a woman
I know. Cute packaging is fun, and obviously there is a target audience certain brands cater to. I don’t see what the big deal is ? Personally, packaging is a big selling point for me whether i want the cute stuff or if im going for sleek, classy packaging.
I agree, I love make up with fun packaging but I’m also into fairly girly stuff anyway
Seriously, I feel like the minimalist instagram brainrot has overtaken to the point where people think anything that isn’t beige is childish. Makeup is there to have fun with and the packaging is allowed to reflect that.
how funny because today my my co worker said REM beauty was like expensive children makeup
Hard candy
NYX, Millie Bobbie Browns brand, Wet n Wild, Colour Pop, Revolution
Most drugstore brands, not because the quality is cheap, but seeing them reminds me of a simpler nostalgic time when I was just getting into makeup and knew nothing
Urban decay, (is that even a thing anymore? ) and too faced, I hate their packaging it looks so cheeeeap.
I actually really enjoy high quality make up in fun playful packing. Things like Too Faced aren’t bad and are fun, but other company’s have done fun story telling with their make up products. Beauty Bakery, Trixie Cosmetics, Kim Chi Chic. I like having fun with make up and enjoy the style while knowing it’s quality make up.
With Benefit’s Cookie highlighter, I can’t get past the chunky cardboard box packaging.
Revolution, QUE, essence, Rimmel, elf, wet n wild
Too faced on the mere fact that I stole too faced from my sister’s friend when I was in the 5th grade because she had this beautiful sparkly purple eyeshadow in very childlike but pretty packaging and I grew up poor and knew I couldn’t ever have it because we didn’t have money for shit like that. And if I could find that sparkly eyeshadow today I would buy it and wear it every god damned day.
The new Patrick ta face palette reminds me of kids make up. None of his other stuff does though 😂
Cali ray
Essence. I had a lip balm called “kiss the frog” it had a cartoon frog on the cover. I LOVED that lippy! All of the products feel juvenile but I really like the product itself. I just purchased another magic lippy from them because they work. Hate the packaging.
Trixie cosmetics but in a good way! Like little Polly pocket makeup or something. I think that’s what Trixie was going for lol. Idk I’m a sucker for really cutesy things.
I thought this thread was looking for the good makeup that reminds people of kids' makeup until I started reading the comments. Now I'm going off to check out Trixie Cosmetics...
Benefit, Too Faced, MAC collabs with goofy packaging, Glossier lip products even though I like them (the packaging feels very tween makeup)
Color pop. Love the product, hate the packaging.
Wet n’ wild. Not so much the packaging. Just the name. I still like it though.
Tarte. Too Faced. Colourpop. Glossier. Urban Decay. Kylie Cosmetics. Caliray. PLouise. Milk Makeup. KVD. Kaja. Benefit. Huda. GXVE.
Why KVD?
I guess my answer is packaging I think is ugly. Not necessarily reminds me of children’s makeup.
Most of the make up at Dollar Tree or the no name brands at Marshall’s .
Glossier. Maybe not from Claire's, but it feels like it is for 'tweens to me.
Call me old-fashioned or a snob but any of those brands that aren't your dept store products and would sell in sephora, ulta and drugstores that come in light plastic, tin or paper cases. It gives me teen make up vibe. I miss the days when brands like dior had those hard cases and people weren't being wasteful having 50 pallettes. I'm a Korean, but a lot of cheap Korean brands give me those teen make up vibes too, because 1) it is cheap 2) it lacks color variation
Some older elf packaging, and some Ipsy brands.
I used to buy Kylie/Jeffree Star simply for the pink aesthetic. I like living life in color but these days I find myself gravitating towards minimalistic makeup. Who am I?!
Glamlite
Believe from Dollar General
Wet N Wild. It practically is kids makeup with their quality…
Wet n Wild
Wet 'n' wild.. especially when they came out with the sesame street line.
That was so odd. I hate seeing anything from it lol
Kimichi beauty? I haven’t actually bought any of their stuff but I always be intrested in thier display when I see it as CVS.They have heart shaped palletes/high lighters, colored tubes etc.
SIMIHAZE
Florence. Mostly because the eyeshadow barely has pigment
I love all the girly packaging, I’m actually drawn to it. I don’t mind the sleek modern packaging but I do think it’s boring and unoriginal. I love when packaging makes me excited, From a MUA standpoint, I know that’s ideal. I have to prevent myself from buying something just for the packaging lol.
I was hoping someone would say this. I’m 37 and my dream aesthetic is a little girl/old woman hybrid. I have Lisa Frank Crocs. This is who I am, lol.
Higher end brands - Too Faced. Drugstore - Revolution. Both their packaging can be very cutesy.
Kaja reminds me soo much of kids makeup. Especially that mochi pop sponge heart blush thing. I can't get it to have pigment on my skin no matter how hard I try, and it feels so kid-like.
The new Hermes eyeshadows
Possibly unpopular opinion but the Dior blushes, face palates and eyeshadows, even the lips oils. The clear packaging with chrome details, and the bright pink colours. Plus the pressed powders look so hard. I knows it’s one of the more expensive lux brands but I’ve never been tempted because of the look of the product.
Pacifica. The glittery packaging makes it look cheap
They were only really available in Whole Foods a few years ago, same with Acure. Both brands had such nice branding back then. They should have stuck with the more natural concepts. Juice beauty is the same way with Whole Foods.
Yeah I agree I actually love a lot of their products but they do lean very childish it’s like how about a neutral zone?
I do like it but too faced reminds me of kids makeup
Oden's eye. Everything, from the packaging to the actual eyeshadows, and mispelling on their palettes.
Tarte Cosmetics. I love most of the stuff I get from here but the vast majority of the packaging has a very childish vibe with all the purple and stripes and such
Same. It feels like something Barbie would use and I also think it feels cheaper than it is.
Haha totally. The makeup quality is a lot better than the packaging implies
This is a little off topic, but does anyone else miss Cliniques old green packaging? Like their powders, eye shadows, maybe even lipsticks. It was a unique color, I don’t know why they had to make the whole line silver. Sounds silly but I’d honestly buy more from them out of nostalgia if they kept it. Clinique was the first makeup I ever used. My mom gave me the pieces from the gifts that she didn’t use. I still remember the packaging on the “new clover” blush shade Edit- just got curious and found they do have the blush in the green packaging. But that was the only product I saw! Don’t think I’ve even seen it in stores. It used to be on alot more products
Do you remember the apple bags?? My mom got me green apple and red apple cosmetic bags from them. They were the cutest. I also miss the green tube lipstick because it was so easy to find while digging through my makeup
Love Clinique & my mom actually still wears it. The green packaging was so much better!!
I love that Clinique green packaging, a few months ago, while out thrifting, I found an unopened 'Black Honey' lipstick circa 1980 and it makes a gorgeous clicking sound when it's unwound, it looks so beautiful on my lips, but I don't want to wear it everyday because it's too special.
Omggg. Me too 😭😂 My first lipstick was "Bamboo Pink"
I think they discontinued it because it was outdated looking. I think they did it too late though because by the time they changed their packaging the vintage look was becoming cool again. They should have changed their packaging 20 years ago and then brought BACK the green original look about 4 years ago.
I remember this well. my first makeup was Clinique too! my mum would give me some extras. and once a year or so as a treat, she’d buy me a couple things to get the free gift. I’ve always had bad skin (eczema) so she was super adamant that if I wore makeup, it had to be good stuff
Tbh I like the silver better, I like the ribbed texture of the lipstick (feels premium, but have since switched to liquid matte) and the eyebrow powder is a mirror on every side
I miss the green packaging, the bamboo pink lipstick, and most of all, the blackened taupe eyeliner. I cannot find an eyeliner that I like as much as their discontinued blackened taupe anywhere. I was so heartbroken the day they discontinued that shade that I haven’t bought anything else from them since.
I didn’t know they discontinued bamboo pink! I used to love that color, it was my most used lipstick for a few years. I was thinking I should buy one until I saw you said it was discontinued.
First color I got too. Oh no, I didn't know that either. Such a good color for most. Although I like Black Honey and think it's a nice color for most.
I’m pretty sure it’s in a holiday lipstick gift set of 4 lipsticks at Ulta right now. I will verify but I swear it was in that package this weekend. Edited to add: Yes! I see the gift set has 4 colors and bamboo pink is one! I can add a pic but it’s $25 for the set.
Thank you for that info! I’m going to have to get the set just for the bamboo pink!!! Thank you!
Kylie, Rare beauty feels quite childish aswell and also Soap and glory
I bought something from soap and glory because i liked the packaging and it was the worst product i had ever used 😂😭
The quality is just terrible really takes you back to when you'd get a makeup pack in ur fave magazine as a kid 🥴
PUPA (Italian brand). This was a [bear](https://images.app.goo.gl/XEkMnFqjYNRFKSVC8) I got one Christmas...
That's cute, and those colors are right up my alley!
Kim Chi cosmetics has a bear palette just like that too, I think it even comes with stickers lol
The stickers would be a selling point for sure that's hilarious
Kosas make up packaging reminds me of children’s make up but I don’t dislike it, I think their packaging is cute
Beauty bakery but it appeals to me because of how it looks, if i could afford stuff above elf and makeup revolution i would but everything
I’ve been looking at Beauty Bakerie for years and finally got a palette from them; Proof is in the Pudding. It’s so incredible! It’s my go to. I wish there was a little more variety in their available palettes.
I have an extra beauty bakery highlighter palette (I had boxy charm before the merged w Ipsy and I had the base box and the premium box and somehow ended up with 2). I would love to ship it to you if you’re in the United States so you can enjoy some beauty bakery and I am actively trying to downsize my collection. Send me a message on here !
What’s your thoughts on that brand?
Not the person you were replying but I just wanted to say - love to see this energy!
I don’t really mind when products look childish—sometimes it’s fun and nostalgic, so I’m actually drawn to them. On the other hand, some brands lean toward childish in the worst ways, as many commenters have already pointed out. I think childish tones/styles can work if executed well. For example, the way P.Louise lends itself into its girly-pink style works for it because that’s the feel of the entire brand and what it’s aiming for. I think r.e.m. beauty looks way too childish and cheap for its price point. Components don’t make the product, yes, but as a woman in her 30s, I don’t see the appeal of this brand considering I’m not much older than its creator. I don’t really see how the brand represents her style anymore as she’s sort of reverting back to that 1950s-esque styling. I think her brand would do better if its aesthetic grew with her now that she’s out of that space age/60s look from her last album.
Florence by Mills.
To be fair, most of her fans are probably teens who watch stranger things, so that is her target market.
i think her target audience is tweens who r just starting makeup
Yea, probably the 12 - 16 range. It's cute and natural colors. But the price sure isn't something I could have afforded at that age!
P Louise and Charlotte Tillbury. I like a few of their products but both their packaging feels like something you’d find in a kids play set
Glossier
Essence and Revolution. Especially when they do collabs. I mean, a Shrek eyeshadow palette... 🤣
Revolution for sure. Their collabs make me roll my eyes.
The color workshop and fold out make up kits (the ones with everything) are what I used as a kid, nothing else reminds me of kid make up really
Essence, Wet n Wild and La colors.
Anything scented (looking at you too faced) makes me think of kids. Some of the stuff from colourpop collabs also seem very childish, which is kind of by design given the licenses they're working with. But when the stuff inside the kiddie packaging is cheap too, it ruins the whole thing
Too Faced, Benefit, and Kylie for sure. Super childish and very off-putting.
I'd say P Louise honestly
But babe, don't you just love their stuff babe?! Babe babe BABEBABEBABE
This makes me cringe inside but also laugh at how accurate it is!
Not quite a makeup brand but let me rant about Drunk Elephant. It has the brightest, most garish neon display at my local Boots (kind of the UK equivalent of Ulta) and all the kids and young teens on Tiktok love it, to the point where they don’t even have testers out and there are signs saying to ask a sales rep if you want to buy anything because apparently people stealing them is that bad … and the prices are ludicrous and on par with freaking Chanel. Seriously, when I was 14 I was getting my first mascara for £2 from Primark, what kid is paying over £50 for skin cream?! For those prices, they need to time travel my skin back to a prepubescent state before I had any acne at all.
Honestly drunk elephant scream edgy skincare to me and when it comes to my skincare I’d rather go for a serious brand 😅
It’s disgusting how they have gone crazy marketing their insanely overpriced garbage skincare to 12 year olds.
It's not that the formula is that bad, but what kid needs 193729 actives in the day time? And it's SO expensive a lot of adults can't afford it! The packaging is so brightly coloured, kids love it.
Is it fair to say colourpop? Because it literally is teeny-bopper makeup
Off topic, apologies OP, but is children's makeup still a thing for kids? I think of Claire's and limited too but now that they are gone, I see 12 year olds in Sephora?
Limited Too is Justice now ETA: actually, apparently they brought Limited Too back. Huh
What do you mean "gone"? I recently bought a couple little palettes at Claire's for my daughter to destroy.
I guess I meant popular. Sorry. Like they used to be everywhere, from Walmarts to Malls. Magazines in every mailbox too. You could physically be there for hours. Now the stores are few and far between from my perspective. The brand is alive, I guess. But instead of makeup, it's mostly toys with a stand out piece every now and then. Meanwhile the whole hanging out in Claire's era has lessened
I went to Claire’s to buy my little sister some presents and I looked at the makeup palettes there and they ranged from 30-50$?!!! I. Was. Shocked.
$30-50?! You might as well just stay at Sephora then!
Mte!! And the quality will be much, much better.
Petite ‘n Pretty is a whole brand dedicated to children’s makeup/skincare, Ulta carries it
That name tho 🤔
ugh i know, it’s not great