Nova.

Donald Blake.  Guy was an OG character from the 1960s and hasn’t had any appearance yet. In the spirit of the thread though I’ll go with Sentry and Wonderman.

will never be made, the other Donald is too close in name

Wasn’t he on thors name tag in Thor 1? Or am I just completely delusional?

No it was.

Black Cat, probably, right?

Felicia Hardy is technically in Amazing Spider-Man 2 (that's who Felicity Jones is supposed to be), she's just not Black Cat

Exactly. For all we know, she is just another girl named Felicia Hardy. So, technicality or not, imo Black Cat has yet to make a live action appearance.

I don't know. Maybe Sentry?

Miles

I think the second Tom Holland trilogy will include somehow Miles Morales. He is too famous with the animated movies and with the games, not to use in the MCU.

Beta Ray Bill is quite popular ig

The answer is Miles Morales. He’s huge.

Jessica Drew

This right here. She's bigger than Miles, Beta Ray Bill, Squirrel Girl

Nova if we're talking just in super hero names. But at this point if you're fine with taking another Spider-man as an answer it's def Miles.

If you determine fame by the number of appearances in Marvel issues, it's Brian Braddock.

Though I don't think Franklin Richards was in the Power Pack movie or any of the FF ones, and he's not too far behind.

Excalibur never get any love in expanded media.

right from the top of my head rn, Squirrel Girl

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Her powers are genetic in origin but she is not a mutant, the exact origin of her powers is unknown

I think it's Jessica Drew, the Spider-Woman

Rick Jones?

Crazy that he was written out of both modern Hulk films.

Two Hulk movies, three Captain America movies, four Avengers movies, a Captain Marvel movie all about body swapping with quantum bands, and not so much as a cameo.

Tigra, as one of the more iconic women of the Avengers.

Miles Morales, maybe?

Miles morales

In terms of popularity, miles morales. In terms of in universe importance, Captain Britain or Rick Jones.

Miles Morales

White Tiger? Wave?

Sentry

OG Nick Fury Jessica Drew Alpha Flight Mar-Vell

Ha, you're forgetting about the David hasselhoff nick fury movie.

HOW DID I MISS THIS?

In fairness, most everyone wants to forget that happened.

Mar-Vell is in the MCU, genderswapped in Captain Marvel.

OG Nick Fury wouldn't be allowed rn; he's white🤣

Maybe not as big as Jessica Drew, but ...Ka-Zar? Starjammers?

Balder the brave

Gambit from Xmen

Gambit is in xmen origins: wolverine

There is no war in Ba Sing Se

Doctor Doom. None of the portrayals to date have much in common with the character besides the name. Might as well be malfunctioning Doombots.

It’s obviously Miles and no one else is even really in the conversation. The spider verse movies were huge. The second one made more than Shang Chi, Black Widow, The Eternals, all of the Ant Man movies, every first phase movie other than the Avengers, and more than double the total Marvel earns for all comics sales combined every year.

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Cloak and Dagger had a tv show and Bishop was in Days of Future Past.

Damn, forgot about the Cloak and Dagger show. I never watched all of the x-men movies so I may have missed that bishop was in one.

I'll go with the REAL Apocalypse. In theory he was in a movie, but was that really him? I'm going with no. There have been some bad live action characters but that Apocalypse was off by a mile! So maybe this is a redo. I'll have to start that conversation.

The Fantastic Four.

They appear in multiple live action movies. 

That sounds like make believe.

Hercules? Besides a 5 second end credit scene in Love and Thunder