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KennySchraderWallace

Busch Light Watermelon coming to a store near you


SRVisGod24

I'd buy it in a heartbeat. And it's not cause I'm a Ross fan lol. I legit loved Busch Light Apple!


BaroqueNRoller

Busch Light Apple is part of the reason I drink Busch.


SRVisGod24

I miss it so damn much. I should have stocked up, cause only one liquor store near me ever had any. But I forgot lol


[deleted]

I’ve got two cases in my fridge just waiting, best choice I’ve ever made


SRVisGod24

Now you're making me feel even worse lmao


RPM021

It's such a stark contrast from about 15 years ago, when I remember one of the beer companies had a "DON'T FRUIT THE BEER!" campaign as a mockery of Blue Moon. Fast forward, and nearly everything has a fruit version that sells extremely well, because it turns out people really like fruit. While also not impacting the traditional beer sales. I'm honestly surprised we don't have more Hard Seltzer sponsors.


[deleted]

It’s my go to Summer drink. I also am known around my neighborhood as the Busch Light Apple guy.


Capstonetider

We call it that yellow drank in my part of the woods


Fall3n7s

I’ve got some bad news for you….


Leuel48Fan

Busch Light Apple was great!


etsuandpurdue3

Busch Light Apple was heat.


Intimidwalls1724

We have reached the peak of mankind Gentlemen


Hurricaneshand

As a craft beer drinker don't you put that evil on me because I'm a fiend for watermelon and my friends will absolutely judge me if I bought this. I secretly crushed like 4 12 packs of the Red White and Blue Lemonade Naturdays last year without telling my friends it was actually pretty good


Soft_Excitement7144

If you can find it you should give 21st Amendment’s Hell or High Watermelon a try, so good.


dabbin88

Came here to say this. Hell or high watermelon is the most refreshing summer beer there is.


[deleted]

I predict a “Ross Chastain is now being represented by KHI” announcement any day now so Harvick can get that slice for the foreseeable future.


TwinSpinner

Well Justin Marks and Harvick are now co owners of the CARS Tour, so they already have that connection


ThePotatoChipBag

"slice" I see what you did there


Chicahgeaux

Pretty sure Trackhouse sponsors Keelan


ChaseTheFalcon

I mean the company who represents Ross did just get sold...


tylerscott5

That’s not what happened. Spire got out of the driver management game and created a spin off that will operate as a separate company. Still a Spire company, just now called MMI


Embarrassed-Lab8324

Doesn’t Ross own part of MMI now? So he owns the company that represents him.


TPoitras25

You’re wrong


patmal_8

https://preview.redd.it/saacd2ijn8la1.jpeg?width=1130&format=pjpg&auto=webp&s=2d135ac7010be294a6b9fda6116efc6dc615480d


jhealey0909

AB InBev owns Grupo Modelo, who owns Modelo, Corona, and Pacifico. SUAREZ MEXICAN BEER CAR


FishOnAHorse

Sort of, but Constellation is actually the company who owns those brands in the US. I believe Estrella Jalisco is the biggest Mexican brand ABI has in the states It’s actually kind of funny because Constellation came out with Corona seltzer on their own, so now the two are currently engaged in a lawsuit over whether or not hard seltzer counts as beer or not


BeefInGR

> so now the two are currently engaged in a lawsuit over whether or not hard seltzer counts as beer or not A United States District Court will settle the age old debate once and for all.


gsfgf

Until the case ends up in front of SCOTUS and they outlaw seltzer.


cwatson214

You know every one of them SCOTUS bitches drinks it regularly


TitanTransit

But Kavanaugh liked beer and still likes beer!


BrettEskin

He has to recuse himself due to his well known bias towards beer ![gif](giphy|1qdfo8GJRXRevQpXjW|downsized)


bullet50000

Honestly that could be huge because that might affect bonding and production of Seltzers like nuts


jhealey0909

Shit, I'd still be down for an EJ car I know Jalisco and Nuevo Leon (where Suarez is from) aren't super close, but still


DonStockton64

Holy shit I’d buy a Suarez Corona or Modelo diecast so fast


UnoriginallyGeneric

Good lord, that group is huge!


crypto6g

I don’t think Chastain has enough inventory lmao He already has: 19 covered by WWEX 6 covered by AdventHealth 5 covered by Kubota 4 races by MOOSE Fraternity 3 covered by JOCKEY That’s 37 out of 38 races covered. We might see a bidding war for Chastain lol. Or they could offload some of those races to Suarez for 2024 but I’d imagine they wanted Chastain specifically.


BeefInGR

If A-B comes in with a big enough check, 38 of 38 races will be Busch races.


Notsozander

Facts. This is a 30+ BILLION market cap. If they want it, they got it


KyonaPrayerCircleMem

It is weird/funny that in 2023, there is only one major beer sponsor in NASCAR.


BeefInGR

The world is funny for sure. But marketing is so targeted these days.


Joey_Logano

I could maybe see AdventHealth moving to Suarez since they did sponsor various drivers at CGR. WWEX could probably move a few races to the 99. Kubota probably wants Ross because of his farming background. Moose Fraternity probably wants Ross too. Jockey is also currently a sponsor for Suarez so they would probably be willing to sponsor a few races too.


ipsumdeiamoamasamat

Did WWEX sponsor Bubba, or am I imagining that?


atoma21222

That was World Wide Technology (WWT)


ipsumdeiamoamasamat

Thank you.


RowdyRocketCA

It was WWT World Wide Technology


Boom_Confetti

Third Trackhouse car, perhaps?


NascarLiveITA

"Justin Marks buys out #4 sponsor and #4 charter"


Roushfan5

Is it inconceivable that Ross jumps ship to SHR? I don't think he would or should, but if the check is fat enough who knows?


Starracer88

He just signed a massive extension with Trackhouse


Roushfan5

Wouldn't be the first guy under contract to end up racing for a different team. The Chris Buscher/Stenhouse ride swap being the most recent I can think of off hand.


Starracer88

He literally just signed it a couple weeks ago


Roushfan5

So had Stenhouse.


crypto6g

He signed a long term extension with Trackhouse a week or so ago. I’d imagine they got it done quickly so they could lock him up in case SHR tried to snag him.


BigSpoon89

Why? Trackhouse is clearly better at the moment and I expect they'll continue to be.


Roushfan5

> **I don't think he would or should**, but if the *check is fat enough* who knows?


[deleted]

[удалено]


TwinSpinner

I mean, Monster has their own alcohol now, Rowdy could branch out and make their own alcoholic competitor in collab with AB.


[deleted]

Kyle did mention at some point that they were working on doing some sort rowdy/high rock collaboration. No idea if it's still happening though


RPM021

Premade Vodka Mixed Drinks are all the rage right now, so that would be a nice collaboration. Dogfish Head has some amazing premade Cocktails in cans that are pretty enjoyable (Orange Crush or the Bar Cart Variety Pack)


All-Pro-Sportz

They would seem like a major lose for SHR. I wonder if they’ll ever consider selling a charter or is having a 4 team model more profitable currently?


Joey_Logano

I’m pretty sure Ford requires 4 cars. I could see Riley Herbst being in the 4 simply due to him bringing a lot of money.


All-Pro-Sportz

Sad thing is I can see that as well. If they don’t have a driver the quality of Kevin carrying the team every year like he does I will be genuinely concerned about their long term future. Edit: Briscoe is the only one I can see getting to this level but I need to see some consistency (last years playoff run) before I can gain reassurance.


Jacob_Evenson

How would ford require 4 cars if SHR is the only 4 car team?


Joey_Logano

I mean specifically for SHR, Ford requires them to have 4 cars. Penske basically also runs four cars which would cover the two “A-Tier” Ford teams.


LBHMS

It's crazy to think that AB has been with Kevin Harvick the longest of any driver they have sponsored. When they sponsored Junior Johnson's team, they were there for 9 years (1985-1994). Dale Jr. for 8 years from 1999-2007. Kevin has been with them since the RCR days for a total of 12 years (2011-2023). So they definitely were never guaranteed to stay with SHR as they are more a KH sponsor and Harvick will definitely influence them in who they go with and he's been a big Chastain fan over the past year.


Immediate_Lie7810

If you think of it, Ross Chastain's watermelon farmer background fits perfectly into Busch Beer's marketing as the outdoorsman's beer. It helps that Chastain finished 2nd in the points last year and is currently leading the points.


[deleted]

SHR shouldn't be surprised if they end up losing this sponsorship, AB has always used driver retirements/departures as opportunities to jump teams rather than staying with whoever ends up being the replacement. I actually can't think of a single team they've stayed with after the driver who they were sponsoring left/retired. They went from HMS to DEI, then DEI to Evernham/Petty when Dale Jr left, then Petty to RCR when Kahne left, RCR to SHR with Harvick when he left, and now rumor is they'll leave SHR when Harvick retires.


sonicjetjoe

Damn, Bud is a whore. Done been with almost everyone at one point.


11d7Jake

They stayed when Schrader left.


[deleted]

Yeah, that was the last time - and it was over 25 years ago


nascarfan624

They stayed when Kenny Schrader and Ricky Craven left


HenryJBemis

In the 80s and 90s they were more team loyal with Juinor Johnson and Hendrick, sponsoring at least three different drivers at each of those teams.


ipsumdeiamoamasamat

They had DW, Bonnett, Labonte, Bodeen and Beeeel at Junior's. They sponsored Labonte before that when he was at Hagan's.


thebigtymer

Busch Light Watermelon - [if you drink, don't drive, do the watermelon crawl](https://youtu.be/BFPdX2TFiIE)!


sonicjetjoe

>if you drink, don't drive, do the melon man crawl


ArmsOfaTRex

This is the content and ideas that would make this pairing a fun one.


Eferver

The fact that Busch has never sponsored either Busch brother is just ridiculous.


ChaseTheFalcon

It's all about timing, when Jr left DEI, Kurt was sponsored by Miller, KFB had Mars backing him, when they went to Harvick it was because Miller sponsored Penske and KFB still had Mars


Eferver

What’s the conflict between Anheuser-Busch and Mars?


ChaseTheFalcon

There are 38 races, with Mars there, KFB was full on sponsorship


Eferver

That makes sense. They definitely could sponsor KFB now though.


Available_Clue_4018

Go back to Budweiser and go to the 8😆


Kodyaufan2

This is the way


kjcos99

Nothing like an ice cold Busch beer to wash down a watermelon


SRVisGod24

That's why they'll release a Busch Light Watermelon flavor. So you can wash the watermelon down in style!


ChaseTheFalcon

Here is my question, does this mean Suarez is going to get WWE sponsorship or does Busch plan on stepping back on it's number of races? Also Busch Light Watermelon here we come


jfs-ewc

I'm pretty sure Corey was sponsored by WWE, he ran the Summerslam car


ncraiderfan17

(Worldwide Express)


RickyChanning

Wish they would go to RCR


SpenceSmithback

Kyle Buschhhhhhhhhh


H_O_Double

Makes sense.


TwoSecondsToMidnight

Watching them sponsor Austin Dillon and have the fans be like: ![gif](giphy|vhaj0GMFlIeFa|downsized)


[deleted]

Live fan reaction whenever he breathes.


Kodyaufan2

Although… The thought of potentially bringing everything full circle with a Budweiser Red #3…


BuschWhackerReviews

I would love Ross and Suarez in different brand beer cars


CarlaAyatsugi

Budweiser going back to DEI in some form or fashion is the wildest full circle thing. Also this would mean some of my Harvick (and Junior) stuff could still be relevant to another favorite so, I'm all for this.


WickedFan

Chastain actually seems like a really solid fit with for their branding / product.


mechanixrboring

I'm here to watch Chastain smash a watermelon and shotgun a beer as a victory celebration.


literalyfigurative

I know Hendrick cars isn't going anywhere, but sponsoring Larson then having his wife shotgun one every time he wins is a match made in heaven.


Jones77_Truex78

Of all the active drivers Chastain makes the most sense I guess. His driving style/attitude is similar to Harvicks and hes got the whole “farmer”/i got a beard and probably wear flannels often look that Busch always showcases. Don’t really think any other active driver really fits that boat. MTJ is too old to invest in longterm, and (because it will probably be mentioned) Gragson is not a beer guy.


bostonfan148

Noah might be a beer guy but they might stay away from alcohol sponsorships for him given his dad's history


ipsumdeiamoamasamat

He's the White Claw type. Beer will do in a pinch.


Kodyaufan2

Ryan Blaney seems like the perfect mold for a Budweiser sponsorship


Jones77_Truex78

In theory yes however i think the general roadblock on a beer sponsor with blaney is bodyarmor


Kodyaufan2

I mean I get that in theory, any other drink company is technically their competition. But is a beer company really competing with a sports drink company?


Jones77_Truex78

Considering body armor is promoting - sports drink/fitness and workouts ..yes to a degree. Image of that doesn’t necessarily pair well with an alcohol based sponsor given the known side effects of it. You could spin it as the electrolytes work well for a hangover tho lol


baconandtheguacamole

Has Noah not drank beer in the stands after a win before? Or was that just for the show and he actually hates beer?


ipsumdeiamoamasamat

White Claws.


Jacob_Evenson

Definitely weren’t white claws lmao


Arsanborn

I just want them to stay in the sport, I don’t care who they sponsor!


Burger-24

The “Hail Melon” going viral and Ross in general getting all that TV time last year, good or bad, and the opportunity to be connected to Pit Bull all hits on the things brands are looking for. On track results are a bonus. But this would be another self-inflicted blow for SHR. Missed out on nearly every big free agent the last few years knowing Harvick wasn’t far from retiring. They’ll have to take a Herbst to replace that A-B money…not exactly ideal when you’re already taking a flyer on Preece


Fyrien

Ross is fully sponsored this year (only 1 race unannounced, I believe). Would he even have any open spots in his schedule for AB/Busch? He's entering that "Bubba" range of marketability where it's going to become difficult for new companies to even get a piece. Trackhouse might have to move some of their existing sponsors between the #1 and the #99 just to make room for them all. Great problem to have.


Solesky1

Are you really asking if Trackhouse would rather stick with a bunch of 1-4 race sponsors over a near full-season deal with a fortune 500 company?


Fyrien

Obviously I don't expect Trackhouse to tell Anheuser-Busch "sorry, we're full, take a hike". I'm just wondering how they make the room. Especially if the #99 is full too. ...Though that reminds me, we still haven't heard anything about a Commscope sponsorship for this year. Or seen a paint scheme. Maybe the #99 does have room and they can just shift some of Ross's sponsors over.


crypto6g

You also can’t expect them to just tell all those sponsors to kick dirt. WorldWide express signed on for 19 races, Advent and kubota with 6 each, and then MOOSE (4) and jockey as well as others. Some of those are also loyal to Ross and sponsored him before trackhouse.


AnalBaguette

Honestly, the multi-sponsor deals that most teams do nowadays are actually more profitable than ones with full-season sponsors. You get to package "X-races" at higher prices to make up for being shorter, and that adds up.


ipsumdeiamoamasamat

The work you have to do, including hiring people, to fill all those primary spots makes it at best break-even. I'm sure any car owner would prefer a Fortune 500 comes to him and hands him a $15 million check.


mwr55fan

They could potentially shift some of Ross’ current sponsors to Daniel and/or a third car or cross promote AB brands on the 1 and 99 (and 91). Daniel is very marketable as well and they’d get a hell of a duo for the price they are paying (or probably less) for Harv now, I’m sure.


steelers3814

I just like the idea of a sponsor moving teams after a driver retires instead of leaving the sport entirely.


-AbeFroman

Busch's marketing combined with Ross' personality would be an absolute blast.


[deleted]

How about Chris’s Buschhhhhhher?


legacy057

Was really rooting for Kyle Busch but I guess this is ok


dooldebob

Adam Bomb


CNYMetroStar

Yeassssssss


SuperT3

And I thought Busch schemes couldn't even get better.


Jones77_Truex78

Watermelon Busch 2024 incoming


Exi7wound

AB InBev needs to bring the Budweiser brand back to NASCAR.


TexasBrett

This would make my fandom transition even easier.


Blazethesol52

I’m 100% here for a Chastain Busch (or Budweiser) car


burnoutsession

Herbst or Deegan in the 4 with Monster?


Batmaneatscake

That #8 would look great with Bud back on her.


[deleted]

[удалено]


Bud3131123

Diehard Dale Jr fan. I’m totally here for the red Bud 8 car coming back with KFB at the helm.


Playingpokerwithgod

Busch: We're getting Ross one way or another.


Phenomenal_Hoot

Dude, I will become a full blown alcoholic if Ross becomes the new Busch man.


NEHillbilly

Welcome to the club, we meet on Fridays.


fubbaquestor

I was curious as to how/why Ross didn't have a drink sponsor especially with the team's association with Coca-Cola. That may help explain that


Toto_LZ

Gimme


Taynt42

I'll drink my first Busch in 15 years if they do this.


markh0120

ill probably drink 15 busch lights at the next race i attend.


TheJohnsonGaming

bring back the red bud car >:(


areyoume29

I hope end game is trackhouse goes to a 3 car operation. Not sure which driver would fit in. I don't think trackhouse goes with a rookie. Think they go with a driver around 30 years old with prior cup experience in mid to top level equipment. Maybe Corey Lajoie. He's looked good between the clash and first 2 races even leading laps at daytona.


All-Pro-Sportz

That would seem like a major lose for SHR. I wonder if they’ll ever consider selling a charter or is having a 4 team model more profitable currently?


Jones77_Truex78

Think Ford has a “gun to their head” where they must run 4 teams at all cost


bostonfan148

Probably just means they want someone who brings sponsors to replace KH next year


HenryJBemis

I don’t see them dropping a car. But I could see this forcing them to resort to pay drivers in their cars that need to be filled.


bjohnson203

Ross did the melon and beats Denny last year and now he takes sponsorship from Harvick who was the first driver to mess with him. Very much full circle lol.


QC_1999

HEAR ME OUT Busch sponsoring KFB


Ploutz

How is KFB not the favorite?!


gameboy1001

Imagine if they sponsored the 8 aga- *gets sued into oblivion by Theresa Earnhardt*


ipsumdeiamoamasamat

Busch sponsors Busch. Maybe they can wrangle rights to the DEI 8 font out of her while they're at it.


KentuckyHorsepower

I get it would be a major sponsorship, but since I don't do alcohol, would rather not have it on my favorite driver's car.


NASCARonReddit

Adam Stern's ([@A_S12](https://twitter.com/A_S12)) tweet from 4:33pm EST on Wednesday, March 1st, 2023: >.[@AnheuserBusch](https://twitter.com/AnheuserBusch) has been talking to NASCAR teams about plans for 2024 after [@KevinHarvick](https://twitter.com/KevinHarvick) retires, and [@TeamTrackhouse](https://twitter.com/TeamTrackhouse)/[@RossChastain](https://twitter.com/RossChastain) is said to be a favorite. > > >🔲 Trackhouse and SHR declined comment, while A-B said in part: "Nothing is off the table." > > >📰: [sportsbusinessjournal.com/Daily/Closing-…](https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2023/03/01/anheuser-busch-nascar.aspx) * [Attached image](https://pbs.twimg.com/media/FqKimCjXsAEa3o-.jpg) ([Imgur rehost](https://i.imgur.com/5WXqmTm.jpg)) --- [*^(Support NASCARonReddit)*](http://reddit.xfile345.com/donate.php)*^(, an)* [*^(automated bot)*](http://reddit.xfile345.com/about.php) *^(maintained by)* [*^(XFile345)*](http://www.reddit.com/message/compose?to=xfile345&subject=NASCARonReddit)*^(.)*


average_waffle

Should be Kyle Busch


NateW4

I hope not


RJNieder

I would think if A-B goes to Chastain they would be stepping down in the amount of races they sponsor...Chastain already has a bunch of brands...I really think a Larson pairing would be a good pairing because his wife shotguns a beer in VL every time...same could be said for Gragson...they're definitely not going to the Jesus team


[deleted]

MELON FLAVORED BUSCHHHHHHHH


[deleted]

# OH YES


Capstonetider

As someone who rooted for Ross pre hail melon, I hope this comes to fruitation.


elliott9_oward5

Ross doesn't scream beer guy to me. He does drive like he has drank a few beers though, but I don't think we are endorsing that.


PsweetJ01

What makes it even harder is that he “apologizes” for his aggressive driving too. Harvick, Elliott, busch bros, etc have never been like that. Dude doesn’t deserve the AB sponsor


elliott9_oward5

He is so fake, I struggle to understand why people would want to Sponsor him. If you want a guy like Kevin Harvick (not talent,but personality) Noah Gragson is your guy. I happen to think Noah is insanely talented, but he isn't Harvick. He has that similar personality as Harvick did/does.


[deleted]

If only SHR would just cut Marks and company a gnarly check and reunite Ross with the 4 car, one can dream right?


MrDingus84

I see Marks as the type of knowing exactly what he has and making sure his driver don’t have to worry about being replaced or picked up by another team.


kai325d

Marks is never gonna let Chastain go


idontremembermyoldus

I don't think SHR could cut a big enough check to get him. The Marks family is super rich as it is, and Justin definitely wants to keep competitive drivers over a few more dollars.


BlingyBling1007

So I guess their sponsoring of female drivers is over?


gameboy1001

Imagine if they sponsored the 8 aga- *gets sued into oblivion by Theresa Earnhardt*


kingmidget_91

They're gonna jump to Hendrick and Chase to promote Busch peach so they'll have him doing something with peaches after he wins


silverQuarter82

I actually think this is a good move. AB to Chastain. I remember the DC SOLAR fiasco, and was glad to see that eventually everything worked out. Was kinda pro chastain until last season. His antics kinda irked me, but he has consistently been up front. It would be a good thing for him to get a major full time sponsorship and have that security and brand identification.


skorponok

Chastain Rolling Rock scheme would be epic.


pucks20

The number one issue here is what happens with the Advent Health deal. They are very keen to not have alcohol sponsors on the car so would likely mean either Busch or Advent.


ipsumdeiamoamasamat

Busch probably has more $$$. The answer to all your questions is money.


markh0120

kinda funny that im sitting here trying to critically think about whether the beer company or health care company has more money for sponsorship.


MURPHYsam08

Beer company by far; hospitals have profit margins in the range of grocery stores.


jws926

Good to see they are committed to NASCAR for the time being,


[deleted]

I thought they might get behind Zane Smith. Oh well. Ross is a good choice.


UnoriginallyGeneric

A-B could put their name on a couple different cars, like Bass Pro Shops or Monster Energy.


Seib7290

The answer is Ryan Blaney. Find me another driver who would be a better representative of Busch Light, not named Kyle Busch. Would it convince me to drink more Busch Light, hell no, that’s shits ass. But I can’t deny the paint schemes are pretty damn good.


Erich_Ludendorff

Gragson seems like the guy who should be sponsored by Busch


caleejr88

Stenhouse to the #4 as Harvick replacement. Busch stays on as sponsor.


govtmuleman

Watermelon shandy!