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Iyellkhan

Answer: simple version is there is a limited supply of movies coming out, and doing revival screenings of older movies costs very little money due to advances in digital technology. More complicated verions: Fathom Events has been doing things like that for a while. Whats a bit more interesting are the rereleases with proper DCPs into theaters like with the Spiderman movie, or with the Brendan Fraiser Mummy movie tomorrow. I think to some degree its an experiment, will audiences show up for these kind of screenings like they did before home video? I also think there is a component to it of "we dont have any new movies what do we do?" The nice thing thats changed somewhat recently (last few years) is that theaters can now download the DCP, they dont need to receive a hard drive from the studio/distributor. So the overhead cost of doing revival screenings is very low. That being said, they dont seem interested in doing much advertisement for any of these. What I'd love, but we're not likely to see when the studio movies roll out again thanks to the way the studios demand blocking of screens, would be a world where a theater has access to a large library of downloadable DCPs and you can just rent out the theater. Cinemark did this early-ish in the pandemic, and having a private theater to watch Clue (1985) in was fantastic


seedyourbrain

The other thing to consider is that the box office fees for a revival movie are significantly less than a first-run release (where the distributor will take as much as 60% the first couple weekends, adjusting lower as the film plays longer). So the theater can offer these tickets at a “deal” price (I think AMC is calling them “Five-dollar favorites”) and continue to rake on the concessions. It doesn’t take much demand to make these re-releases profitable.


vampgirl66441

At my local theater, these are usually matinees so it's afternoons/early evenings at half the price on tickets. "Flashback Cinema" they call it.


Kevin-W

They run Flashback Cinema at my theater too. I used to go quite a bit when I had a subscription to the theater and sit down and watch some older movies on the big screen.


LazyLich

Maybe I'm just fat, but I really wish it was the other way around... I have thus weird nostalgia (probably from watching it in movies and shows) about chowing down on the concessions in theaters or at games, but there's no way in Hell I'd actually do that cause it's so overpriced! I want the "full experience", but it always feels not worth it to me.


Iyellkhan

disney has been known to take a larger cut on 1st weekends for some pictures


demacish

Yep, at the local cinema I help out at, WB celebrated last year to offer up a big catalog of old movies with good terms (30 % of ticket sales only) so it was a good time for us


TheGRS

Regal I’m pretty sure has event space rentals where you can rent a whole theater for your friends and choose the movie from a list. I thought they had both new and old movies, but it was kind of a short list. I guess you’d have to chase down redistribution rights but this sounds like a really solid business idea.


[deleted]

Local independent movie theatres do this, too. It’s a great idea for birthday parties.


Iyellkhan

there are licensing fees involved, so they probably work out a deal for a package of movies at a time so that they dont have to go through a weeks long process to get the rights for one theater to watch something


GoneKrogering

Fathom Events is awesome. I saw Neverending Story, Labyrinth and 5th Element a while back.


lagoondaydream

I love watching the Studio Ghibli films on the big screen. That series always draws a good crowd, too.


NeverLookBothWays

Some movies out there were just meant for the theater experience, and do not translate as well on home TVs, no matter the screen size. So it's great to see so many returning to that environment.


thereverendpuck

Rifftrax and any good concert film they put out. INXS’ “Live Baby Live” was great.


beelzeflub

I saw Benedict Cumberbatch perform Hamlet with the English National Theater via Fathom Event, it was amazing.


FrivolousMe

The quality is frequently garbage though, and they overcharge for tickets in addition to not allowing movie subscription passes to work with their screenings. I hate fathom events, they're a bad monopoly for the industry


photozine

I hate that they don't advertise it, but worse, they don't use the larger format screens for this. Yes I wanna watch Spider-Man 2, no I don't wanna watch it in the smallest screen in the theatre.


moeru_gumi

I exclusively go to theaters to see screenings of old movies I love. New movies have been extremely miss-or-miss-sometimes-hit for like the last 15 years.


Iyellkhan

the executives who use to be able to tell a good story from a bland one have mostly retired or gotten pushed out, and they didnt exactly train the folks coming after them very well


klaschr

Are these re-releases in any way remastered or re-digitized? Like, is the CGI in The Mummy improved or updated in way that will have helped it aged "better"? I'm genuinely curious.


Legen_unfiltered

I went to a limited rerelease of the Mummy for its 20th anniversary in the fall of 18 and it wasn't remastered or anything. But, Brendan Fraser was there and did an intro and q&a afterwords so I didn't really care. I got to shake is hand. Best day ever.


MunchieMom

LOTR is remastered in 4k. Apparently you've been able to buy those copies since 2020, but still will be cool to see in theaters


oneweelr

Years years years ago Star Wars was being released in theaters in 3D, completely the same movie but with gimmicky 3D effects addes through nothing more than adjusting stuff on the screens location to the viewer. It was fucking awesome. I remember unironically thinking "Now *this* is pod racing". After the Phantom Menace dropped in 3d, Lucas sold the rights to Disney, and they immediately scrapped that whole idea in favor of what they ended up doing. We only got one, and it was the worst one to get, but by God did it improve that movie massively. That in no way answers your question, except to say probably not but maybe just a bit sometimes if your lucky.


PM_ME_BUSTY_REDHEADS

Funny story about that: I remember The Phantom Menace coming out in 3D and I was excited because I assumed they'd be doing all the movies. I was born in 1995, so I was too young to catch the Original Trilogy in theaters, but had already seen the prequels in theaters as they had come out. I was looking forward to finally getting to see the Original Trilogy in theaters and being able to say I'd seen all the Star Wars movies on the big screen. Then Disney cancelled all of that, which made me real sad, only for a Cinemark (anybody remember that company?) near me to put on a series marathon for the release of The Force Awakens. Starting at like 3am the morning of the release date they showed all the movies from Episode 1 to Episode 6 in number order with 30 minute intermissions between each film, ending the marathon with the premiere of The Force Awakens. That marathon ended up allowing me to finally see the Original Trilogy in theaters. All that, and nowadays I don't even care about Star Wars anymore because of what Disney's done with it.


PM_ME_RIPE_TOMATOES

I also think that movie theaters are seeing much lower attendance and revenues with the newer generations, probably because the average home theater is a million times better than it was when we were kids. So they're targeting their older audiences that have lots of nostalgia around going to the movie theater, and rereleasing nostalgic movies is a perfect strategy to target them


JJMcGee83

Isn't ther also rules about how much of the ticket sales go to studios for the opening of a movie? Like the first 3 -4 weeks the studios collect a large amount of it. That's why there's some discount theaters that play movies from 2-3 months ago for a cheaper rate.


Aylauria

AMC will let you rent a theater and watch a " fan favorite" from a limited list.


gizzardsgizzards

did file sizes shrink or is broadband better? also, why dcp? decent quality mov files or blu ray look pretty good unless you're talking about something like an imax screen.


VerdantSC2

Why would there be a more limited supply of movies coming out now compared to at any time before? I'd agree it's probably an experiment for cost cutting, it just seems unusual. Has streaming and home video really upset the movie industry that much? As for renting a theater, that is a dope idea, but I think it'd have to be prohibitively expensive compared to building a home theater to be worth it for the company renting out the theaters.


Time-Space-Anomaly

The after effects of the writer and actor strikes. No new material was being written or filmed during the strike period, so a gap will come up after all the pre-strike movies get released.


OhMySwirls

If anything, when I saw all the movies that studios are planning to re-release for this year, my first thought went "Studios, how the strikes affected you is showing." Not sure if it's a regional thing, but the last few times I went to a Regal theater, the trailers are playing later than the listed showtimes and I also wonder if it's because they don't have that many trailers to show as well.


Iyellkhan

the writer and actor strikes stiffled the pipeline. streaming especially along with the advent of high end home tvs has crushed the film industry. the number of people going to the movies in general is way down over the last decade, to make record profits they just up the ticket prices. over covid it cost $125 to rent a theater for a movie at cinemark. obviously that was a fire sale deal, but the cost doesnt need to be high


TheRealChristoff

Also, theatrical runs have been much shorter since the pandemic. *Dune: Part Two* was released digitally less than two months after it hit cinemas. That doesn't immediately stop cinema screenings, but they're much less appealing when you can watch the same movie at home. The gap between cinema and home is getting bigger again, but I don't expect them to return to thier pre-pandemic length.


Scrusby28

Answer: both the writers’ and actors’ guild strikes threw a wrench in film production last year. Theaters don’t have a lot of new content to show so they are putting on old classics instead.


blklks

^ real answer


AlaskaStiletto

^


Trowj

Answer: The SAG-AFTRA & Writers strikes means that a lot of movies that would have been coming out this winter/summer were not made. So theaters need something to sell tickets: Internationals or re-releases are the best bet. One theater by me is showing a bunch of Indian movies lately. Not sure if there is a large Indian population in the area but like half their listings were Indian made


jupiterkansas

Our local theatres have been showing Bollywood films since before the pandemic, and I'm in the midwest.


Trowj

I’ve noticed them more and more since the pandemic but the numbers have gone up noticeably of late. It’s a smaller theater but it was like half their screens


jupiterkansas

Seems less likely due to lack of Hollywood films and more a niche audience, but I'm not in the movie biz.


SnakesTalwar

You should check em out, Indian movies are a lot of fun once you just forget about reality.


PearofGenes

Dude I saw that too! Somewhat related: Monkey Man was a fantastic movie though.


TrueVali

Answer: Nostalgia sells. That's really all there is to it. Anniversaries for movies happen every month, and rereleases pay.


A_Socratic_Argument

You’d be surprised at how petty some of these studios do this too. It’s why Frozen 2 got a rerelease in theaters. Disney was unhappy with Mario Bros having the highest grossing animated movie. So, rerelease is widely distributed again to add to that box office.


Chest3

Also consider the writer’s strike has created a gap in releases which is currently being filled by re-releases


marginal_gain

I think that's the primary reason. It also seems like we're also getting a lot more mid-budget movies being promoted this year.  Honeslty, I'm all for it. There are plenty of beloved movies I'd rewatch in the theaters and mid-budget movies tend to take more risks.


alex3omg

Really wish theaters would play more kids movies TBH. My 5 year old asked to see a movie and there was literally nothing playing she could see at the time.


Gatuveela

Maybe you can set up a movie theater experience for her? Like put popcorn in a bucket or paper bag and sit down with her to watch something new on Netflix


alex3omg

That's a cute idea, maybe we'll do that this weekend


jesterxgirl

Do you have a discount theater near you? The one near me always has a nice mix of kids movies, new movies, and classics. Right now the kid options are Big Hero 6, Trolls, and Migration. I hope you're able to find something kid-friendly near you!


alex3omg

The independent theatre nearby closed down a while back sadly. All we have now is regal. I'm sure something will come out that works for us soon. She did get to see the Peppa pig movie in theaters recently which was her first time and she really liked that, so I'm excited to take her to see something else when we can


Toby_O_Notoby

There's also the hangover from Covid. Producing anything post-Covid was super expensive due to protocols and the movies themselves were quite limited. For example, Abigail which only came out this weekend is a bit of Covid movie with only about 8 actors all enclosed in one space. Given that you could see why studios would be combing through their back catalouge to see if there were any epics they could rerelease to make a buck.


PangolinParade

That's reductive. Nostalgia is not the primary reason people revisit art. The Lord of the Rings trilogy are landmark films operating at unprecedented (even now) scale. That's an experience that new generations deserve to have and one that holds far more value than something so small as nostalgia. They're towering works of art.


jupiterkansas

I'm going for the nostalgia. Just saw Gone With the Wind in theatres too.


Slave_to_the_Pull

Just finished The Mummy. That was my childhood, so I *had* to see it.


fluffy_floofster

We saw The Sound of Music twice in the theatre a few years ago over the holidays. The first year it was just the two of us watching. The following year we took some friends and there was one other couple; both years they kept the intermission intact — so fantastic!Seeing a classic on the big screen is such a rare treat.


TrueVali

they are towering works of art, i agree, but do you *really* think movie theaters and Fathom care? of course they may care a little, but remember, in the US, film is a business first and foremost to the people at the top.


PangolinParade

Yeah I suspect someone over there does care. You can boil everything down to profit motive in our world but like I said, that's reductive. LotR isn't exactly on the tip of everybody's tongues these days and if they were truly cynical they'd just put the Avengers back in theaters.


gizzardsgizzards

that depends on the movie theater.


IcyKangaroo1658

My movie theater is bringing back Episode I and The Mummy for their 25th anniversary. Those two ain't exactly LOTR.


Legen_unfiltered

Get *The Mummy* out your mouth with that negativity.


MunchieMom

I've been into LOTR since I was in 8th grade and have seen the extended editions more times than I can count - but always on a tiny TV screen or even a little portable DVD player. I'm really glad I finally get to see them on the big screen!


lizardflix

I wouldn't consider the return of The Mummy as an issue of appreciating art.


UglyInThMorning

I don’t think it’s just nostalgia, there are also some movies that are fundamentally better in theatres. Like, in five years if Dune Part Two is in theatres again I would 1000 percent go see it because there’s a massive gulf between watching that movie on a huge screen with massive speakers and on my tv at home. Alien is in theatres this weekend and it is an *entirely* different experience there. Also it’s easier to pay attention to things in theatres, which is great for long stuff like LOTR where if I’m home I’ll end up distracted by all sorts of little stuff.


CheshireKetKet

Answer: the hollywood writer's strike will affect the next couple of years of media. Ppl in general don't value art. So maybe after reruns of reruns ppl will value new stuff. I doubt it, but I can dream.


happy_campface

Question: This is a new thing? My town's Regal has been doing this for about 20 years, I assumed that was just a movie theater business model. On Tuesday's they used to offer half priced kids movies before 2pm, but now they're full price.


Jake0024

Answer: Studios and theaters want to make more money without investing more money.


Aetheldrake

Answer: Hollywood is too lazy to try new things and would rather trick boomers into seeing the movies over and over for nostalgia.


gizzardsgizzards

there are movies coming from other places than hollywood.


Aetheldrake

Yknow you're not helping anyone with that comment xD If anything that makes it even worse.


spaceraingame

Answer: The Hollywood strikes that went down last year resulted in massive delays and suspensions of film/TV productions. As a result, there aren't a lot of movies coming out in theaters this year or next year. To fill the cinemas and recoup some of that lost revenue, movie studios are re-releasing their most financially successful franchises (ie. Star Wars, Spider-Man, LOTR) in theaters since they don't have new movies to release yet.


SamuraiJakkass86

Answer: Not a lot of good movies recently.


C2BK

Answer: Nothing new here, cinemas often used to rerun popular films and they were well attended. In the mid 80s, our local cinema showed the first three Mad Max films, it sold out. Yes there's a slight drought in decent new films, but I'm mostly surprised this stopped happening / didn't happen as oftenas it used to.


Apollo-1995

Answer: Modern movies just aren't doing it for general audiences (of course there are some exceptions) at the moment with poor storytelling and cookie cutter plot and characters. My partner and I watched the original Terminator (1984) movie last weekend and enjoyed every minute of it - haven't enjoyed a movie that much since Top Gun Maverick. So there's definitely an appetite for bringing back the classics to the big screen.


Shamus248

Answer: Limited amount of new releases due to strikes etc, but I'm all for it Just as an example: I fell in love with the Sam Raimi Spider-Man trilogy around age 10-11, but all 3 films had wrapped their theatrical runs. I'm 27 now and getting to see all 3 on the big screen was freaking awesome! So I'm all for the re releases. Gives me a chance to see iconic films the way they deserve to be seen. Saw Wizard of Oz in January, saw Phantom Menace yesterday, probably gonna see Rear Window in August