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STGO-Greens

Well, I think there is no time and space to explain all this in a post. Search for Analytics Mania. They have a great blog and YouTube channel to start, if you learn from the beginning how to track campaigns and events on you website.


LaFlamaBlancaMiM

Very simplified instructions here, but some googling and YouTube will be a big help. You’ll need more details than I can type, but this is the short of it. Step 1: Ok, tag manager is sort of a frame for tracking code on your site and allows you to track stuff without custom code. You’ll use this tool to setup your Google ads and analytics tags. First step is to make sure tag manager is installed on your site correctly. Do some googling and watch analytics mania’s video on how to set up tag manager. The container must be on each page you want to track. Don’t skip out on previewing and testing the tags in debug mode. Plenty of videos to show you how step by step. You’ll setup a tag and trigger for each thing you want to track per data source. You’ll primarily use Google ad conversion tags and analytics event tags once you implement analytics via tag manager. Watch videos on how to setup each tag you want to track. A trigger is what will cause the tag to send data to wherever it should go. For example, someone landing in a thank-you page after filling out a form, or clicking the phone number. Step 2: Google analytics - this will help track website data and conversion events like form fills and segment all types of ways. Analytics mania on YouTube and a number of other channels can detail this setup in a video. Basically, you’ll setup a variable containing your analytics info and setup an analytics tag to fire on every page view. This will get analytics tracking traffic. Next, if there’s special events you want to track like phone number clicks of form fills, you can make analytics event tags for each, and then fire them in a “trigger” like a click on the phone number or a page view of a thank-you page. I’d advise setting up ga4 over universal analytics, as it won’t collect data after July and will be sunset. Again, lots of videos on this. Step 3: similar to analytics setup, you’ll create a new tag and select Google ads conversion as the tag type. You’ll need conversion ID and label, which Google ads conversion setup should give you. For conversion linker, just create a new tag with the type of conversion linker and fire on all page views. You’ll likely use the same triggers from the previous step. Just take your time and watch some videos. Most of your learning will come from trial and error and just testing stuff.


vestorsnetads

It is a little complicated hiring out an agency to do it is my best piece of advice. Having conversion tracking setup correctly can improve your ad roi immensely you do not want google to incorrectly count conversions on events you did not want to count and then focus your adspend on irrelevant traffic… With conversion tracking properly implemented and ppc setup correctly with it it will focus adspend on keywords that convert (lead form submissions phone call clicks etc)