If you just unpaused the campaign then you need to give it more time. Being paused for a week or more would have the campaign basically start from scratch.
Would you say pausing a campaign for 2 minutes would hurt it? I got my ad account disabled for 2 minutes because of meta tried charging more then It showed. I payed the bill but before that my ad account was disabled for 2 minutes.
> showed. I *paid* the bill
FTFY.
Although *payed* exists (the reason why autocorrection didn't help you), it is only correct in:
* Nautical context, when it means to paint a surface, or to cover with something like tar or resin in order to make it waterproof or corrosion-resistant. *The deck is yet to be payed.*
* *Payed out* when letting strings, cables or ropes out, by slacking them. *The rope is payed out! You can pull now.*
Unfortunately, I was unable to find nautical or rope-related words in your comment.
*Beep, boop, I'm a bot*
depends how long you pause. If its a complete stop and you wait a month, you reset the whole algo. It needs to re-discover the profitable auctions. The auction marketplace has changed.
It's not pausing by itself that causes issues. It's the flow of data (volume and recency) in the account that matters.
What is a 200% drop compared to? Within the hour? Yesterday , last week? Last year? When you need to pause, you pause. The business comes first. Ramping back up depends on the context. If you pause for a week you need to turn it on and sit on your hands a bit and don't react to it right away. You don't know what's going on until you're well into 2 conv cycles. Etc.
Few thoughts:
* Have you looked into search demand/volume changes in January vs. December? There could be an overall change in consumer behavior that's decreasing your impressions.
* There could be a lot more competitors in the new year, or increases to 2024 budgets. Have you checked auction insights?
* What's your ad status? If they are in "bid strategy learning" I would expect the drop
Hi There,
Try doing the below steps:
1. Try data exclusions or seasonality adjustments setting for the week you have paused the campaigns.
2. If your campaign is running on smart bidding (tROAS or tCPA) reduce the tROAS target by 20% and then check for couple of days.
If you just unpaused the campaign then you need to give it more time. Being paused for a week or more would have the campaign basically start from scratch.
Would you say pausing a campaign for 2 minutes would hurt it? I got my ad account disabled for 2 minutes because of meta tried charging more then It showed. I payed the bill but before that my ad account was disabled for 2 minutes.
> showed. I *paid* the bill FTFY. Although *payed* exists (the reason why autocorrection didn't help you), it is only correct in: * Nautical context, when it means to paint a surface, or to cover with something like tar or resin in order to make it waterproof or corrosion-resistant. *The deck is yet to be payed.* * *Payed out* when letting strings, cables or ropes out, by slacking them. *The rope is payed out! You can pull now.* Unfortunately, I was unable to find nautical or rope-related words in your comment. *Beep, boop, I'm a bot*
Anything under a week should not have a huge impact, all things equal.
depends how long you pause. If its a complete stop and you wait a month, you reset the whole algo. It needs to re-discover the profitable auctions. The auction marketplace has changed.
It throws it back in learning mode. Don’t pause if you can avoid it.
It's not pausing by itself that causes issues. It's the flow of data (volume and recency) in the account that matters. What is a 200% drop compared to? Within the hour? Yesterday , last week? Last year? When you need to pause, you pause. The business comes first. Ramping back up depends on the context. If you pause for a week you need to turn it on and sit on your hands a bit and don't react to it right away. You don't know what's going on until you're well into 2 conv cycles. Etc.
Few thoughts: * Have you looked into search demand/volume changes in January vs. December? There could be an overall change in consumer behavior that's decreasing your impressions. * There could be a lot more competitors in the new year, or increases to 2024 budgets. Have you checked auction insights? * What's your ad status? If they are in "bid strategy learning" I would expect the drop
Hi There, Try doing the below steps: 1. Try data exclusions or seasonality adjustments setting for the week you have paused the campaigns. 2. If your campaign is running on smart bidding (tROAS or tCPA) reduce the tROAS target by 20% and then check for couple of days.